商务英语高级阅读模拟试题精讲(2)

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商务英语高级BEC阅读在线模拟考试题

商务英语高级BEC阅读在线模拟考试题

商务英语高级BEC阅读在线模拟考试题商务英语高级BEC阅读在线模拟考试题Birth is much, but breeding is more.以下是店铺为大家搜索整理的商务英语高级BEC阅读在线模拟考试题,希望能给大家带来帮助!降息不是解决信贷市场动荡的办法亿万富翁基金经理雷伊o戴利奥(Ray Dalio)表示,降息不是解决目前信贷市场动荡问题的方法。

戴利奥是最近数月为美国联邦储备委员会(Federal Reserve)提供建议的专家之一。

Ray Dalio, the billionaire fund manager who was among the experts to advise the US Federal Reserve in recent months, has said interest rate cuts are not the solution to the turmoil in the credit markets.基金公司Bridgewater Associates创始人和首席财务官戴利奥表示,实际上,长期解决方法将涉及汇率政策--比如中国人民币升值--以解决美国的贸易失衡问题。

Rather, Mr Dalio, founder and chief investment officer of money manager Bridgewater Associates, said the longer-term solution would involve currency policies - such as a revaluation of the Chinese renminbi - to address the US’s trade imbalance."我们当前的信贷问题是国际收支问题的另一个方面,"他向英国《金融时报》表示:"这个世界一直充斥着流动性,资金不断从国外涌入,大量资金不得不迅速投资到位。

剑桥商务英语BEC高级阅读题精讲

剑桥商务英语BEC高级阅读题精讲

剑桥商务英语BEC高级阅读题精讲为了让大家更好的准备商务英语BEC考试,给大家了商务英语BEC高级阅读题精讲,下面就和大家提供,来欣赏一下吧。

Read the article below about expanding a retail business. Choose the correct word to fill each gap from (A, B, C or D) on the opposite page.For each question 21-30,mark one letter (A, B, C or D) on your Answer Sheet.There is an example at the beginning, (0)Should you open a second branch?Choosing to expand your business by opening a secondlocation can be one of the best decisions you’ll ever (0), or one of the worst. Before you (21) at a decision, there are several things you should check to see if you are ready to take this big step towards expansion.Firstly – your cash flow. Like starting up any business, a second location (22) a large initial investment and usually take s a long time to turn a profit. Look at your firm’s aounts carefully. If these (23) that you cannot afford a long-term drain on your financial resources, then it is probably better to wait.Secondly –your personnel and systems. If you don’t havea management team (24) place already, you should probably think about establishing one before opening a second branch. The same (25) in the case of operating systems and controls.The better organized your business now, the better organized your second location will be, too.Also, you need to think about your market. Is your current site doing as much business as it can (26), or are there ways you could grow without opening a second branch? Try expanding internally first. Similarly, don’t (27) thatjust because your business is suessful in one town, it will immediately sueed in a (28) munity. Research your potential markets before setting up shop, and (29) your new branch to answer the specific needs of these markets.Finally, be realistic about the time you need to invest to make a second location work. You don’t want to take (30) so much work that you can’t honour your mitments.Example :A haveB decideC doD make0 A B C D21 A arrive B e C reach D approach22 A contains B includes C involves D consists23 A tell B present C show D exhibit24 A at B in C by D to25 A applies B refers C concerns D relates26 A deal B hold C handle D cope27 A assume B trust C rely D count28 A connecting B neighbouring C surrounding D matching29 A invent B amend C design D innovate30 A through B up C down D onRead the text of the job advertisement below.In most of the lines 41 - 52 there is one extra word. It is either grammatically incorrect of does not fit in with the sense of the text. Some lines, however,are correct .If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line ,write the extra word in CAPITAL LETTERS on your Answer Sheet .The exercise begins with two examples, (0) and (00) .Example :MERCIAL DITECTOR REQUIRED0 We are a dynamic and ambitious food manufacturer supplying the grocery sector00 and are entering an extremely exciting period of new change as we focus on our41 strategy how to achieve market leadership. We are at present seeking a new42 mercial director. If you are the type of a person who can demonstrate the43 energy and insight to drive a business forward looking as part of a team, this may44 well be the perfect opening for you. We need appoint a mitted professional who45 wil l assume full responsibility for the pany’s entire mercial operation. The46 mercial director will have report directly to the general manager and will be47 expected to provide with both leadership and hands-on coaching to the staff. This48 high-profile role will involve in the implementing and developing of mercial49 strategies that will make maximize the profitable growth of the pany. The50 person appointed will already have demonstrated sure suess at a senior51 mercial level for a minimum of three years time in a food manufacturing52 pany and will possess exceptional leadership qualities and mercial skills.0 Lack of self-confidence will put you at a disadvantage ina negotiation .0 A B C D E1. This pany has been involved in diversifying its business activities.2. Although this pany is doing well, it has a number of internal difficulties to deal with3. This pany has reduced the profits it makes on individual items4. One statistic is a less aurate guide to this pany’s performance than another5. The conditions which have helped this pany are likely to be less favourable in the future6. This pany’s share price has been extremely volatile over the last twelve months7. This pany is likely to be the subject of a takeover bid in the near future8. This pany’s performance exemplifies a widely heldbeliefA Chemical CompanyMasterson’s interim pre-tax profits growth of 20% was somewhat inflated as a result of the ine received from the disposal of several of the pany’s subsidiaries. T he underlying 8% rise in operating profits is a more realistic gauge of the pany’s true progress. However, Masterson’s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the pany will be able to sustain growth for the foreseeablefut5ure. The share price has varied little during the course of the year and now stands at £ 6.75B Hotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week the group reported pre-tax profits of £ 88 million in the first sixmonths of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not plete and, while the share price has risen recently, major problems with integration have yet to be solved.C High-tech CompanyThis time last year a share in Usertech was worth just over £ 1. six months ago it was worth £ 40. today it is priced at under £ 8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. But some technology panies are fighting back and Usertech is one of them . What has renewed excitement in the pany is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.D Building CompanyRenton’s share price has risen gradually over the past year from £2.4 to £ 3.8 . The pany has been suessful in choosing prime location for its buildings and has benefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by the pany’s decision to move into building supermarkets. Work has already begun on two sites in London, and the pany is expected to sign acontract within the next month for building four large supermarkets in Scotland.E Pottery ManufacturerMilton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a small profit this year. The many members of the Milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.Read the text about career-planning services.Choose the best sentence from the opposite page to fill each of the gaps .For each gap 9– 14, mark one letter (A-H) on your Answer Sheet .Do not use any letter more than once .There is an example at the beginning .(0)Your Career Path Can Lead You AnywhereWe used to be advised to plan our careers. We were told to make a plan during the later stages of our education and continue with it through our working lives.(0) some people still see careers in this way. However, to pursue a single option for life has always been unrealistic.Planning for a single career assumes that we set out with a full understanding of our likes and dislikes and the employment opportunities open to us. (9) For most people this degree of certainty about the future does not exist. Our initial choice of career path and employer is often based on inadequate knowledge and false perceptions. But with age and experience, we develop new interests and aptitudes and our priorities alter. The structure of the employment market and, indeed of employment itself, is subject to change as both new technologies and new work systems are introduced (10) We must face the uncertainties of a portfolio career.It is clear from the recent past that we cannot foresee the changes which will affect our working lives. The pace of change is aelerating , as a result of which traditional career plans will be of very limited use. (11) They will need updating to reflect changes in our own interests as well as in the external work environment. Flexible workers already aount for about half the workforce. (12) We are likely to face periods as contract workers, self-employed freelances, consultants, temps or part-timers.Many employers encourage staff to write a personal development development (PDP) (13) Although some people use it only to review the skills needed for their job, a PDP could be the nucleus of wider career plan –setting outalternative long-term learning needs and a plan of self-development.A report issued by the Institute of Employment Studies advises people to enhance their employability by moving from traditional technical skills towards the attainment of a range of transferable skills. (14) Instead, special schemes should be established to encourage people to examine their effectiveness and to consider a wider range of needs.0 A B C D E F G HA This dual effect means that the relationship between employers and workers has evolved to such and extent that we can no longer expect a long-term relationship with one employer.B. It carries an implicit assumption that we ourselves, and the jobs we enter, will change little during our working lives.C. This growth suggests that a career plan should not be expressed only in terms of full-time employment but should make provision for the possibility of being one of the.D this is a summary of one’s personal learning needs and an action plan to meet them.E Consequently, they must now aommodate a number of objectives and enable us to prepare for each on a contingency basis.F However, it warns that employers often identify training needs through formal appraisals, which take too narrow a view of development.G . Such a freelance of consultant would be constantly in demand.H We were expected to work towards that one clear goal and to consider a career change as a bad thing.。

高级商务英语BEC阅读模拟题及答案

高级商务英语BEC阅读模拟题及答案

高级商务英语BEC阅读模拟题及答案bec的阅读题相对来说不难拿分,为了帮助大家积累更多做题经验,下面小编给大家带来高级商务英语BEC阅读模拟题及答案。

高级商务英语BEC阅读模拟题Read the article below about the changing role of human resources departments.The best person for the jobEmployees can make a business succeed or fail, so the people who choose themhave a vital role to play.Employees are a company's new ideas, its public face and its main asset. Hiring the right people is therefore a significant factor in a company's success.(0) G If the human resources department makes mistakes with hiring, keeping and dismissing staff, a business can disappear overnight. Many companies now realise that recruiting the best recruiters is the key to success.Sarah Choi, Head of HR at Enco pic, believes that thinking commercially is a key quality in HR. Every decision an HR manager makes needs to be relevant to advancing the business.(8) ...C.....That's no longer the case. HR managers have to think more strategically these days. They continually need to think about the impact of their decisions on the bottom line. (9).....F... For example,a chief executive will expect the HR department to advise on everything from the headcount to whether to proceed with an acquisition.Why do people go into HR in the first place? Choi has a ready answer. I think most people in the profession are attracted by a long-term goal.(10)....D......Nothing happens in the company which isn't affected by or doesn't impact on its employees, so the HR department is a crucial part of any business.Not all operational managers agree. An informal survey of attitudes to HR departments that was carried out last year by a leading business journal received comments such as "What do they actually contribute?"(11).....A..... As Choi points out, salaries have never been higher and, in addition, HR managers often receive substantial annual bonuses.Despite the financial rewards, HR managers often feel undervalued, and this is a major reason for many leaving their jobs.(12)...E......However, a lack of training and development is a more significant factor. These days, good professional development opportunities are considered an essential part of an attractive package,Choi explains.A But rising levels of remuneration demonstrate that the profession's growing importance is widely recognised.B At one time, a professional qualification was required in order to progress to the top of HR.C Other departments and senior executives used to see HR managers as having a purely administrative role.D Since it's one of the few areas where you can see the whole operation, it can lead to an influential role on the board.E Being seen as someone who just ticks off other people's leave and sick days does not help build a sense of loyalty.F They therefore need to be competent in many aspects of a company's operations.G On the other hand, recruiting the wrong staff can lead to disaster.高级商务英语BEC阅读模拟题答案这篇文章的标题有些misleading,“The best people for the job”,还以为是招人的标准。

商务英语高级阅读模拟题指导训练

商务英语高级阅读模拟题指导训练

商务英语高级阅读模拟题指导训练为了让大家更好的预备商务英语BEC考试,我给大家整理了商务英语高级阅读模拟题指导训练,下面我就和大家共享,来观赏一下吧。

商务英语高级阅读模拟题指导训练(一)The Reading Test has six parts testing various reading skills.PartInputTask1Five 90 word textsMatching sentences with texts2450-500 word textSentence level gap-filling3500-600 word textMultiple-choice comprehension questions4250 word textSingle word multiple-choice gap-filling5250 word textSingle word gap-filling6150-200 word textProof-reading: identifying extra wordsHow to succeed in your reading test?See some tips on page 57 of your student book.Part OneExercise One1 This book provides many real life examples of businesspractice in a number of organizations.2 An earlier version of this book was very successful.3 Some of the material in this book has been presented in an audio-visual format.4 Reading this book might save you from an embarrassing misunderstanding.5 Managers could find practical ideas related to manufacturing in this book.6 No previous book has covered the range of material included in this one.7 Personnel managers might recommend this book to their trainees.8 This book is written in an entertaining style.(A)CASE STUDIES IN ORGANISATIONALBEHAVIOUREds. Derek Fawcett and Alan SparrowThis book draws on a variety of genuine cases, setting both European and global contexts. It includes contributions frommany business managers to ensure an accurate picture of practical approaches to the subject.Suitable both for practicing managers and for teachers of management students, Case Studies inOrganizational Behavior presents an up-to-date selection of business cases in an easy-to-use format. Also available is a video in which a number of the most valuable cases in the book are presented(B)INTRODUCTION TO WORK PSYCHOLOGY2nd EditionDr.J. Otis-LavalleThe aim of this established text is to examine the contribution of psychology to our understanding of human behavior at work. The text covers issues such as selection, training, motivation and job satisfaction. It is particularly aimed at those training to be managers in the areas of staff development and human resources but offers insight for anyone employed in this area. The first edition of the book was chosen as Training Book of the Year in 1994 and the new edition has been updated to make it even more accessible.(C)HUMAN RESOURCE MANAGENENT:AINTERNATIONAL PERSPECTIVEProfessor Ella SchoonhovenThis is the first book to look at the theory and use of management techniques in every major industrial country. This survey of modern management methods is unequalled in its scope and is destined to become classic among modern management texts. Professor Schoonhoven describes the application of HRM techniques in Europe, in United States and the Far East, comparing and contrasting the approach of each business culture. She also includes a chapter on the emerging economies of Eastern Europe and Asia.(D)PRODUCTION TECHNIQUES FOR MODERMANGERSDirk Bolatt, Michael Terry and Dr. Yu LuanPublished last year, this is becoming the essential text for production managers in industrial companies. More than a guide, this text explains the thinking behind recent changes in work methods and encourage managers to practice approaches to production. The authors, who have themselves all had experience in production as well as teaching and research, cover both the well-known techniques and others which havereceived less attention but which have been developed by leading firms in global process technology.(E)ORGANISATION AND CULTOUREDr. Andrew GreenIn an international business world, the contemporary manager deals with people from a variety of backgrounds and cultures. Often simple differences can obstruct communication: the international manager needs to be sensitive to these differences in order to be truly effective. Andrew Green’s fascinating and amusing book guides you through the potential mistakes which contrasting culture way in which major cultural groups handle each of these aspects. This is a book to keep with you every time you travel. Easy to read and full of hints, it may prove to be the difference between international success and disaster.商务英语高级阅读模拟题指导训练(二)Is there any place in the world’s biggest andfastest-growing industry for someone starting up in business on their own? The answer, it seems, is a definite ‘yes’. __H__. As the holiday and tourist business is growing by at least 10 percent a year, the prospects for small independent travel agents with flexible markets and low overheads have never been so bright.No wonder next year will see a record number of independent start-ups –at least 10,000, according to one estimate. __9__. They will benefit from computer technology, which means they on longer need retail shops in order to operate as travel agents. At least 50 per cent of independent operators are already home-based, linked by computer to booking centers, ticket wholesalers and database services, which can cut prices by half, compared to the main travel agent chains. __10__. If they do, these dynamic independents become like mini tour operators, creating their own packages f rom other people’s holidays, rather than just selling a standard holiday out of a brochure for only 10 per cent commission.The biggest problem with running your own travel company can be to generate enough income to make it possible to apply for a license to sell air tickets direct. __11__. However, many independents are quite happy with this system. The brokers are fully bonded and therefore your customers are well protected. At the same time, you can still get good rates of commission. Even part-time agents securing around ten bookings a month can earn around $1,000 a month. __12__.An even greater income than that is possible with the right kind of specialization. Business and sports travel are particularly lucrative. __13__. One way to get this kind of deal can be to approach companies in your area direct and offer to cater for their corporate and leisure travel needs. You may be able to improve on their existing deals, especially if they are currently dealing with one of the larger travel companies.__14__. In fact, your only problem may well turn out to be that you become so successful selling holidays you never have timeto take one yourself!A Such big companies may have 75 per cent of the travel business, but there’s plenty left for the smaller operator, particularly if they specialize.B This could be five times as much if you make it your only job.C Their low overheads should mean they are able to undercut their competitors.D These will range from part-timers to full-time freelance travel brokers.E Otherwise you have to work through brokers and computerized distributors who all take their cut of the profit.F Even so, you need to ensure the staff have the right training.G For example, there are agents offering exotic conference locations or parachuting in the desert.H In fact, there’s never been a better time to try your luck in the travel trade.使用返指方法一:9,11,14。

商务英语考试阅读理解模拟试题及答案

商务英语考试阅读理解模拟试题及答案

商务英语考试阅读理解模拟试题及答案商务英语考试阅读理解模拟试题及答案Keep on going never give up.以下是店铺为大家搜索整理的商务英语考试阅读理解模拟试题及答案,希望能给大家带来帮助!part 1COMPUTER companies keep competing to build s maller devices (装置). They are finding new ways to put data (数据) into less space on a memory chip (内存芯片).Computers have been made s maller to fit on to the desktop, s maller again to fit on our laps and again to fit into our shirt pockets (口袋).Now, Stuart S. P. Parkin, an IBM researcher, is looking into a new idea in an IBM lab. If it proves successful, electronic devices could hold 10 to 100 times the data in the same amount of space.That means the iPod that today can hold up to 200 hours of video could store every single TV program broadcast (播放) during a week on 120 channels.Parkin thinks he is close to a breakthrough. This could increase the amount of data stored on a chip.At present the flash drives (闪存卡) business is growing quickly. They are used in digital cameras, cellphones and PCs. Flash drives with multiple (多个) memory chips store up to 64gigabytes (十亿字节) of data. A single chip is expected to reach about 50 gigabytes in the next five years.However, flash memory has a problem. Although it can read data quickly, it is very slow at storing it. That has led the industry on a hunt for new storage technologies.Scientists say Parkin’s new computer memory, called "racetrack memory (赛道内存)", could begin to replace flashmemory in three to five years.part 2WHAT are teenagers nowadays crazy about? Popular songs? Harry Porter books? Sports or online games? For me, the answer is history.History is a part of my leisure (空闲的') time. Since I was 10, I’ve been reading history books, collecting old maps and visiting museums. I always get excited when people around me talk about history.I have learnt a lot from history. It’s helped me deal with (应付) the problems of growing up. History is precious (珍贵的) wealth.History helps me become more mature (成熟的). I used to believe that life is simple to understand. Now I know that we shouldn’t make simple judgments (判断). People aren’t "good" or "bad"; things aren’t "true" or "false".History has also made me mentally (精神上) stronger. I’m more responsible now. I have learned useful things about myself from studying the rise and fall of kings and queens.When I studied Chinese history between 1840 and 1949, I knew I must be a strong person and do my best for China.Francis Bacon wrote, "Histories make men wise". I agree with that. If you know history you respect the past are confident about the future. History tells you where you come from, where you are and where you are going. That is the charm of history. Don’t you think so?。

商务英语BEC高级阅读题精讲

商务英语BEC高级阅读题精讲

商务英语BEC高级阅读题精讲为了让大家更好的准备商务英语BEC考试,给大家整理了商务英语BEC高级阅读题精讲,下面就和大家分享,来欣赏一下吧。

商务英语BEC高级阅读题精讲(1)In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need.Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led,customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the lasteight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated.From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’sself-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life.Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the new situation: on the one hand there are the “ pragmatists” and on the other “ the highly anxiou s” the former see their job as a means to an end and have a relatively short-term perspective, with strong loyalty to their localterm , rather than the company as a whole . The second category, usually the majority, may respond to threatened changes with a feeling of having been let down, and even feel anger at the company for what they see as changing the terms of their employment.` The employee communication process needs to be capable of accurately directing its messages at a variety of employee groups and departments within the workforce . this is why middle managers and line managers are so key to communication. They are the people who know about the full rage of concerns among the workforce. The problem in the past was that this crucial area was often the responsibility of a separate, relatively isolated unit. Concordia puts responsibility for communication firmly on line managers. All their research points to the same conclusion: people prefer to get their information face-to-face from their line managers. That is the key relationship and where arguments and hearts and minds –are lost.The general rule in company communication is to tell employees as much as you can as soon as you can. If you can’t provide details, then at least put the news in context and commit yourself to providing greater detail when it becomes availableanother rule of company communication is that there must be a fit between what the company is telling its employees and what it is telling its shareholders.15 In the last eight years, Concordia has 15A made over 80.000 employees reduncdantB completed a period of downsizingC reduced its workforce of 80.000 by 35%D given 35% of departing employees voluntary redundancy16 From Concordia’s point of view, the role of com munication is toA win employee support before going ahead with the changesB change the company’s core activities.C emphasise the positive aspects of the changesD explain the need for the changes17 what does research show about most employees’ response to change?A they expect it to have a bad effect on the companyB they feel completely powerlessC they become less loyalD they fell they have been treated unfairly18 Concordia’s communication process mainly relies onA printed communicationB departmental headsC personal communicationD a separate, specialized unit19 According to the writer, what is the guiding principle about giving information within an organization?A Never make promises about future developmentsB Give people an overall view at the earliest possible stageC always include plenty of hard informationD Hold back until all the details can be provided20 which of the following would be the most suitable title for the article?A employee attitudes to company communicationB making company communication more effectiveC Researching company commmucationD Making employees feel less powerless*取材自一本管理手册,说的是一个组织里的有效沟通问题。

bec高级模拟试题及答案解析

bec高级模拟试题及答案解析

bec高级模拟试题及答案解析BEC高级模拟试题及答案解析一、听力部分1. 根据对话,以下哪项是正确的?A. 会议将在下午三点开始。

B. 会议将在上午十一点结束。

C. 会议将在下午三点结束。

D. 会议将在上午十一点开始。

答案:A解析:对话中提到了会议的开始时间是下午三点,没有提及结束时间。

2. 根据对话,男士建议女士采取什么行动?A. 重新安排会议。

B. 推迟会议。

C. 取消会议。

D. 立即参加会议。

答案:B解析:男士提到了由于某些原因,建议女士推迟会议。

二、阅读部分1. 根据文章内容,以下哪项不是公司今年的主要目标?A. 提高市场份额。

B. 增加产品线。

C. 减少员工数量。

D. 扩大国际市场。

答案:C解析:文章中提到了公司今年的主要目标包括提高市场份额、增加产品线和扩大国际市场,但没有提到减少员工数量。

2. 文章中提到的新产品开发策略是什么?A. 快速迭代。

B. 长期研究。

C. 市场调研。

D. 技术引进。

答案:A解析:文章中提到公司将采取快速迭代的策略来开发新产品,以快速响应市场变化。

三、写作部分1. 根据题目要求,写一封商务邮件,询问产品报价。

答案:(略)解析:商务邮件需要包含问候语、自我介绍、询问目的、结束语等要素,同时要注意语气的礼貌和正式。

2. 根据题目要求,写一份市场分析报告摘要。

答案:(略)解析:市场分析报告摘要应包括市场概况、主要竞争对手分析、市场趋势预测等内容,语言要简洁明了。

四、口语部分1. 描述一次商务会议的经历,并说明会议的结果。

答案:(略)解析:回答时要注意使用过去时态,描述会议的过程和结果,同时可以加入个人的感受和看法。

2. 讨论并提出改进公司内部沟通的方法。

答案:(略)解析:讨论时可以提出多种沟通工具和方法,如电子邮件、会议、内部通讯软件等,并说明每种方法的优缺点。

请注意:以上答案和解析仅为示例,实际题目和答案应根据具体模拟试题内容进行编写。

剑桥商务英语考试高级阅读模拟习题及答案

剑桥商务英语考试高级阅读模拟习题及答案

剑桥商务英语考试高级阅读模拟习题及答案剑桥商务英语考试高级阅读模拟习题及答案Never too old to learn, never too late to turn.以下是店铺为大家搜索整理的`剑桥商务英语考试高级阅读模拟习题及答案,希望能给大家带来帮助!Read the following article on negotiating techniques and the question on the opposite page .For each question 15 – 20 , mark one letter (A, B, C or D ) on your Answer Sheet for the answer you choose.The Negotiating T able:You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requir es two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were notinterested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say “no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.D convince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.参考答案:15 B 16D 17A 18D 19B 20 A15.第一段有这样一句话needs to avoid being too adversarial,也就是说要保持客观,公正,超然,所以选择B。

BEC高级阅读理解专项模拟题及解析

BEC高级阅读理解专项模拟题及解析

BEC高级阅读理解专项模拟题及解析如果大家在备考bec的时候发现阅读常常会丢分的话,除了寻找一下原因,还要多做一些练习题,下面小编给大家带来BEC高级阅读理解专项模拟题及解析,希望对你有帮助。

BEC高级阅读理解专项模拟题Problems in the IT industryIn the information technology industry, it is widely acknowledged that how well IT departments of the future can fulfil their business goals will depend not on the regular updating of technology, which is essential for them to do, but on how well they can hold on to the people skilled at manipulating the newest technology. This is becoming more difficult. Best estimates of the current shortfall in IT staff in the UK are between 30,000 and 50,000, and growing.And there is no end to the problem in sight. A severe industry-wide lack of investment in training means the long-term skills base is both ageing and shrinking. Employers are chasing experienced staff in ever-decreasing circles, and, according to a recent government report, 250,000 new IT jobs will be created over the next decade.Most employers are confining themselves to dealing with the immediate problems. There is little evidence, for example, that they are stepping up their intake of raw recruits for in-house training, or retraining existing staff from other functions. This is the course of action recommended by the Computer Software Services Association, but research shows its members are adopting the short-term measure of bringing in more and more consultants on a contract basis. However, this approach is becoming less and less acceptable as the general shortage ofskills, coupled with high demand, sends contractor rates soaring. An experienced contract programmer, for example, can now earn at least double the current permanent salary.With IT professionals increasingly attracted to the financial rewards and flexibility of consultancy work, average staff turnover rates are estimated to be around 15%. While many companies in the financial services sector are managing to contain their losses by offering skilled IT staff 'golden handcuffs' - deferred loyalty bonuses that tie them in until a certain date - other organisations, like local governments, are unable to match the competitive salaries and perks on offer in the private sector and contractor market, and are suffering turnover rates of up to 60% a year.But while loyalty bonuses have grabbed the headlines, there are other means of holding on to staff. Some companies are doing additional IT pay reviews in the year and paying market premiums. But such measures can create serious employee relations problems among those excluded, both within and outside IT departments. Many industry experts advise employers to link bonuses to performance wherever possible. However, employers are realising that bonuses will only succeed if they are accompanied by other incentives such as attractive career prospects, training, and challenging work that meets the individual's long-term ambitions.This means managers need to allocate assignments more strategically and think about advancing their staff as well as their business. Some employers advocate giving key employees projects that would normally be handled by people with slightly more experience or capability. For many employers, however, the urgency of the problem demands a more immediate solution,such as recruiting skilled workers from overseas. But even this is not easy, with strict quotas on the number of work permits issued. In addition, opposition to the recruitment of IT people from other countries is growing, as many professionals believe it will lead to even less investment in training and thus a long-term weakening of the UK skills base.13 According to the first paragraph, the success of iT departments will depend onA their success at retaining their skilled staff.B the extent to which they invest in new technology.C their attempts to recruit staff with the necessary skills.D the ability of employees to keep up with the latest developments.14 A problem referred to in the second paragraph is thatA the government needs to create thousands of new IT posts.中华考试网(www.Examw。

2020商务英语BEC高级考试阅读试题及答案(2)

2020商务英语BEC高级考试阅读试题及答案(2)

2020商务英语BEC高级考试阅读试题及答案(2)A.Chemical CompanyMasterson’s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company’s subsidiaries. The underlying 8% rise in operating profits is a more realistic gauge of the company’s true progress. However, Masterson’s impending merger with Bentley and Knight and its appointmentof a new chief executive should mean that the company will be able to sustain growth for the foreseeable fut5ure. The share price has varied little during the course of the year and now stands at £ 6.75B.Hotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week thegroup reported pre-tax profits of £ 88 million in the first six months of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.C.High-tech CompanyThis time last year a share in Usertech was worth justover £ 1. six months ago it was worth £ 40. today it is priced at under £ 8 . if proof were need, here is an illustration of how much of a lottery the technology marketcan be. But some technology companies are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.D.Building CompanyRenton’s share price has risen gradually over the past year from £2.4 to £ 3.8 . The company has been successfulin choosing prime location for its buildings and hasbenefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by the company’s decision to move into building supermarkets. Work has already begun on twosites in London, and the company is expected to sign acontract within the next month for building four large supermarkets in Scotland.E.Pottery ManufacturerMilton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a small profit this year. The many members of the Milton family, who between them own 58 percent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and couldwell be spurred into further action by the signs of arecovery at the firm.PART TWOQuestions9– 14l Read the text about career-planning services.l Choose the best sentence from the opposite page to fill each of the gaps .l For each gap 9– 14, mark one letter (A-H) on your Answer Sheet .l Do not use any letter more than once .l There is an example at the beginning .(0)Your Career Path Can Lead You AnywhereWe used to be advised to plan our careers. We were told to make a plan during the later stages of our education and continue with it through our working lives.(0)_____ some people still see careers in this way. However, to pursue a single option for life has always been unrealistic.Planning for a single career assumes that we set out with a full understanding of our likes and dislikes and the employment opportunities open to us. (9)____ For most people this degree of certainty about the future does not exist.Our initial choice of career path and employer is often based on inadequate knowledge and false perceptions. But with age and experience, we develop new interests and aptitudes and our priorities alter. The structure of the employment market and, indeed of employment itself, is subject to change as both new technologies and new work systems are introduced (10) _____ We must face the uncertainties of a portfolio career.。

BEC商务英语高级阅读理解专项练习题目精讲

BEC商务英语高级阅读理解专项练习题目精讲

BEC商务英语高级阅读理解专项练习题目精讲为了方便大家备考bec的高级,下面小编给大家带来BEC商务英语高级考前练习题汇总BEC商务英语高级阅读理解专项练习题目精讲,预祝大家取得高分。

BEC商务英语高级阅读理解专项练习题目Questions 1-7Look at the statements below and the article about the development of future business leaders on the opposite page.Which section of the article (A, B, C or D) does each statement (1-7) refer to?For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.You will need to use some of these letters more than once.1 Managers need to take action to convince high-flyers of their value to the firm.2 Organisations need to look beyond the high-flyers they are currently developing.3 There is a concern that firms investing in training for high-flyers may not gain the benefits themselves.4 Managers need expert assistance from within their own firms in developing high-flyers.5 Firms currently identify high-flyers without the support ofa guidance strategy.6 Managers are frequently too busy to deal with the development of high-flyers.7 Firms who work hard on their reputation as an employer will interest high-flyers.The Stars of the FutureA Existing management research does not tell us much abouthow to find and develop high-flyers, those people who have the potential to reach the top of an organisation. As a result, organisations are left to formulate their own systems. A more effective overall policy for developing future leaders is needed, which is why the London Business School has launched the Tomorrow's Leaders Research Group (TLRG). The group contains representatives from 20 firms, and meets regularly to discuss the leadership development of the organisations' high-flyers.B TLRG recognises just how significant line managers are in the process of leadership development. Unfortunately, with today's flat organisations, where managers have functional as well as managerial responsibilities, people development all too often falls victim to heavy workloads. One manager in the research group was unconvinced by the logic of sending his best people away on development courses, 'only to see them poached by another department or, worse still, another firm'. This fear of losing high-flyers runs deep in the organisations that make up the research group.C TLRG argues that the task of management is not necessarily about employee retention, but about creating 'attraction centres'. 'We must help line managers to realise that if their companies are known as ones that develop their people, they will have a greater appeal to high-flyers,' said one advisor. Furthermore, selecting people for, say, a leadership development programme is a sign of commitment from management to an individual. Loyalty can then be more easily demanded in return.D TLRG has concluded that a company's HR specialists need to take action and engage with line managers individually about their role in the development of high-flyers. Indeed, in order to benefit fully from training high-flyers as the senior managers ofthe future, firms must actually address the development of all managers who will be supporting the high-flyers. Without this, managers will not be in a position to give appropriate advice. And when eventually the high-flyers do move on, new ones will be needed to replace them. The next challenge will be to find a new generation of high-flyers.BEC商务英语高级阅读理解专项练习题目精讲首先得搞明白的是这篇文章到底讲的什么。

商务英语高级阅读模拟题指导训2022

商务英语高级阅读模拟题指导训2022

商务英语高级阅读模拟题指导训2022为了让大家更好的预备商务英语BEC考试,我给大家整理了商务英语高级阅读模拟题指导训练,下面我就和大家共享,来观赏一下吧。

商务英语高级阅读模拟题指导训1The expression benchmarking has become one of the fashionable words in current management discussion. The term first appeared in the United States in the 1970s but has now gained world wide recognition. But what exactly does it mean and should your company be practicing it?One straightforward definition of benchmarking comes from Chris Tether managing director of a New Zealand-based consultancy firm specializing in this area. “Benchmarking involves learning about your own practices, learning about the best practices of others, and then making changes for improvement that will enable you to meet or beat the best in the world.” The essential element is not simply imitating what other companies do but being able to adapt the best of other firms’ practices to your own situation.Instead of aiming to improve only against previous performance and scores, companies can use benchmarking to inject an element of imagination and common sense into their search for progress. It is a process which forces companies to look closely at those activities which they may have been taking for granted and comparing them with the actives of other world-beating companies. Self-criticism is at the heart of the process although in some cases this may upset managers who are reluctant to question long established practices.The process of identifying best practice in other companies does not just mean looking closely at your competitors. It might also includestudying companies which use similar processes to your own, even though they are producing different goods. The point is to look at the process rather than the product. For example, Italian computer company Arita wanted to improve the quality of its technical manuals and handbooks. Instead of looking at manuals produced by other computer companies, Arita turned to a publisher of popular handbooks such as cookery books, railway timetables and car repair manuals. As Arita’s Technical Director Claudio Benclii says, “All of these handbooks are communicating complex information in a simple way - exactly what we are aiming to do. And in many cases they succeed far better than any computer company.”There is some disagreement between benchmarking specialists as to the best methods to follow when starting a benchmarking exercise in your firm. Everyone agrees that the process must have the full approval of senior management but that it is best carried out by a comparatively small team. Some consultants feel this should be as small as three people but most favor a team of between five and eight at least one of whom should have some prior knowledge of the benchmarking process. In practice this often means bringing in an outside consultant – at least at the beginning. Once the team is assembled there can be anything from three to five formal stages in the process different approaches but whatever the exact technique benchmarking can only work if everyone in the company from top to bottom is committed to change.15. According to the writer, benchmarking must always involveA. changing your activities on the basis of new information.B. Copying exactly what your competitors do.C. Identifying the best company in your market.D. Collaborating with other companies in the same field.16. Some managers may resist benchmarking becauseA. it takes their activities for granted.B. It makes them examine the way they work.C. It makes others question their efficiency.D. It gives them a lot of extra work.17. What sort of companies should you compare yours with?A. those producing similar goodsB. those communicating most effectivelyC. those using similar processesD. those leading the domestic market18. Anita found that a publishing company couldA. make more money than a computer firm.B. Produce technical manuals for themC. Show them how to improve their own manualsD. Help them move into new markets19. Benchmarking specialists agree that in order to succeed there must beA. a team of no more than three peopleB. total support from top managersC. a fixed timetable for the processD. an outside consultant it the team20. What is the writer’s purpose in writing this article?A. to recommend the process of benchmarkingB. to criticize firms that do not carry out benchmarkingC. to give tactual information about benchmarkingD. to explain why benchmarking does not suit every firmUseful Words and Expressions:Benchmarking; world-beating; assemble; be committed to;Have you ever noticed the following sentences in your reading? If not, read them through and pay attention to the bold parts.16. Self-criticism is at the heart of the process although in some cases this may upset managers who are reluctant to question long established practices.17. It might also include studying companies which use similar processes to your own, even though they are producing different goods. The point is to look at the process rather than the product.18. All of these handbooks are communicating complex informationin a simple way - exactly what we are aiming to do. And in many cases they succeed far better than any computer company.”19. Everyone agrees that the process must have the full approval of senior management but that it is best carried out by a comparatively small team.Benchmarking can only work if everyone in the company from topto bottom is committed to change.Additional Reading Material:Whos best? How good are they? How do we get that good? What is Benchmarking?Benchmarking is the process of determining who is the very best, who sets the standard, and what that standard is. In baseball, you could argue that seven consecutive World Series Championships made the New York Yankees the benchmark. If we were to benchmark world conquest, what objective measure would we use to compare Julius Caesar to Adolph Hitler; Gengis Khan to Napoleon? Which of them was the epitome, and why?We do the same thing in business. Who is the best sales organization? The most responsive customer service department? The leanest manufacturing operation? And how do we quantify that standard?商务英语高级阅读模拟题指导训练2Marketing and StressMarketing is one of the most stressful white-collar jobs and marketing executives are not far below teacher, air traffic controllers and doctors on the list of high-stress occupations. In a recent study, 67% ofpeople in marketing and advertising reported that excessively high stress was a regular part of their working lives; 46% said they often felt crushed by chronic stress, while 34% were suffering so much stress they were seriously thinking of leaving their jobs. __H__.The real cause for concern is the condition of chronic stress. __9__. This is the name for a condition in which the individual has become so mentally and physically exhausted that he or she is no longer able to function effectively.In marketing, you find people who are deeply dedicated to their jobs and to being successful. __10__. One reason is the intensely competitive nature of marketing – striving to stay ahead in a market where you are consistently up against competitors who are striving to stay ahead of you. __11__. This loss of performance is compounded by the fact that marketers have to risk vast sums of money on campaigns or product launches which may or may not prove successful.The amount of stress in a job is related to the amount of control an employee feels he or she has. __12__. But stress is also related to the importance we attach to a successful outcome. If someone genuinely does not care if they succeed or fail, their stress remains low. However, the more passionately we care about success, the greater the stress when anything threatens it. Research has shown that the most stressful organizations to work in are those which combine highly competitive culture, demands for total dedication and a low-to-zero tolerance of failure. __13__. When asked, most marketers said that this description perfectly describe the cultures found in most marketing department.The final ingredient in the mixture is the combination of bad managers and over-demanding clients. __14__. Some senior mangers see such pressures as a way of getting things done. But surely it would be far better to reduce or eliminate the sources of stress than to have to deal with the consequences.A Despite this commitment, it is very hard for them to remain in control of events, and this threatens their goals and creates insecurity.B Such companies are quick to blame marketers when things go wrong.C This results in a huge number of uncertainties and worries about that competition, which in turn leads to inefficient working.D It is caused by unending pressure to perform at a high level, which can eventually result in Burn Out Stress Syndrome – BOSS.E Almost every marketer has dealt with both of them and is make anxious and exhausted by the experience.F Therefore these problems can be seen to increase in proportion to the number of stressful situations.G Uncertainty about job prospects makes matters worse and is another challenge to this sense of security.H Figures such as these suggest that stress is a serious problem.重要词汇和表达:Excessively; crushed; chronic; strive; compound; passionately; ingredient;小资料:What Factors Seem To Essentially Contribute To Burnout Stress?1. Expectation of greater workload and longer hours2. Loss of individual autonomy, over scheduling, predictable income, loss of trust and respect of your professional role3. Pressure to take on more risks as your business system demands compliance and to decrease costs but increase “quality”4. Inability to balance personal and professional life5. Decreased company or peer socialization and collegiality6. Lack of positive and timely feedback from management or the owners of the company7. Difficulty in saying “No” (at work, home, church, volunteer activities, or in the community)8. Unrealistic expectations from customers or employeesWhat Can You Do About Burnout StressTry implementing a burnout avoidance program within your company. The components of the program include monitoring employees who look like candidates for early flameouts. You know the ones, burning the candle at both ends and trying to conquer and master all in an unrealistic time frame. Traditionally the workplace has rewarded that type of employee behavior by pats on the backs, promotions or other forms of recognition. The message is subtle but clear: We like that kind of attitude and action. But will it feel so good when the employee flames out?As a manager or employer, do you encourage or even insist that employees take time off to vacate and recreate? Do you monitor your own actions to determine if you are setting an example that others will follow?We can also learn a lesson about burnout from Mother Nature. She demonstrates the importance of balance. Even she recognizes that plants, trees and animals can’t constantly grow and expand. They need an opportunity to rest and to replenish diminished resources. She provides this balance through the seasons of the year to accommodate the needs of nature.Burnout is costly, and it is preventable. It takes a personal commitment by the employees, the management and by the company to take proactive steps to prevent or address early signs of burnout. It will take your commitment as a manager and as a person to detect and address those situations that lead up to this stress related syndrome.商务英语高级阅读模拟题指导训练3Exercise OneBill Cockburn, fresh from reforming the British Post Office, is the new Chief Executive of W.H. Smith, one of the country’s largest stationers. Last week, while issuing a profits warning along with the interim results, he admitted what everyone has always known, that the 200 year old W. H. Smith is unbearably smug. “There is,” said Cockburn, “a culture of complacency and a culture of explaining why we haven’t done what we said we would do.” If he gets this way, all that is about to go. “We should welcome reform as an opportunity, not a threat. I can’t understand people who are content with mediocrity and accept second best when they have the potential to be terrific.”W.H. Smith chairman Jeremy Hardie led the search to find Corkburn. ‘I had uniformly favorable reports from everyone who had worked with him as someone who gets things done and can also bring out the best in his staff. ’Cockburn may have little experience of retailing in its purest sense but he is an excellent choice to lead Smith out of the cozy world oftradition and bureaucracy.He rose to power at the Post Office while it was recovering from the 1971 strike and subsequent loss of image. He did much to improve overall performance, cutting out unprofitable services and shaking up an old-fashioned management. He is well aware of the parallels between the two businesses. ‘The old, mature operation of W.H. Smith has a culture and working practices that go back a long time. Managing change in a young business like one of our subsidiaries is easier than managing it in Smith’s 549-store empire with all its tradition and resistance to new ideas. Because they have been there for such a long time, there is an exaggerated sense of prominence’Corkburn is famously short of sentiment when it comes to management. ‘It is a very polite environment here.’ he says with a mischievous smile, ‘I want it to be more challenging, so people can disagree with each other but are united by driving the business forward. I hope I am breaking down the barriers.’ The shares have already responded to such daring talk by jumping considerably in value since Corkburn took over the running of the company.What does Cockburn say about himself and his career? Was he ambitious from the start? ‘People would assume I was ambitious because of the speed at which I progressed through the Post Office organization. But I did not have a view I would end up anywhere in particular. I took each job as it came and I had tremendous bosses who encouraged me. I learned from them how to take pressure and to work fast and hard. In the jobs I have aimed to create success because it’s good forstakeholders-customers, employees and now, in the private sector, shareholders.’His management style is a mixture of enthusiasm and toughness. ‘I believe you get the best out of people by motivating them, supporting them and setting challenging objectives. It seems to me the only way towork is to be open and honest and speak your mind, ’he says.Twenty-eight days into the job, he has done the easy part. He has traveled around the Smith group, identified the problems and presented his first financial results. Now he has just to transform the company culture to one of one of striving for excellence. ‘I’m very optimistic, of course,’ he says. ‘The basics are great.’ He seems like the light man for the job.15. What is Corkburn?’s attitude towards W.H. Smith?A He disagrees with people who are frightened of change there.B He warns it will be difficult to explain results to customers.C He threatens to make some people leave.D He accepts that not everyone can be first rate.16. Jeremy Hardie thinks Cockburn possesses the ability toA get on well with other people.B make profitable business deals.C motivate other people he works with.D choose the right people to work with.17. What difficulty does Cockburn have to deal with at W.H. Smith?A the image the public has of the companyB the comparison people make with his previous jobC the competition from modern, new subsidiariesD the old, established customs in existence18. As a result of his influence, Cockburn says he would like to seeA an increase in share prices.B a better educated workforce.C a more demanding atmosphere.D a less structured organization.19. Corkburn attributes his successful career toA the support his bosses give him.B his own personal ambition.C the help he has received from clients.D his ability to do any job given.20. What does Corkburn say is the most important factor in successful management?A always thinking positivelyB not demanding too much from your staffC setting an example to your staffD saying exactly what you thinkUseful Words and Expressions:Interim; smug; complacency; be content with; prominence; sentiment; challenging; end up; tremendous;Have you ever noticed the following sentences in your reading? If not, read them through and pay attention to the bold parts.15. “There is,” said Cockburn, “a culture of complacency…We should welcome reform as an opportunity, not a threat. I can’t understand people who are content with mediocrity and accept second best when they have the potential to be terrific.”16. I had uniformly favorable reports from everyone who had worked with him as someone who gets things done and can also bring out the best in his staff.17. Managing change in a young business like one of our subsidiaries is easier than managing it in Smith’s 549-store empire with all its tradition and resistance to new ideas.18. It is a very polite environment here.’ he says with a mischievous smile, ‘I want it to be more challenging, so people can disagree with each other…19. I took each job as it came and I had tremendous bosses who encouraged me. I learned from them how to take pressure and to work fast and hard.20. It seems to me the only way to work is to be open and honest and speak your mind…。

商务英语BEC高级阅读题精讲

商务英语BEC高级阅读题精讲

为了让大家更好的准备商务英语BEC考试,小编给大家整理了商务英语BEC高级阅读题精讲,下面小编就和大家分享,来欣赏一下吧。

商务英语BEC高级阅读题精讲(1)In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need.Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since1995 , Concordia has been turned inside-out and upside-down, toensure that it is a marketing –led, customer-responsive business,one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than people - or 35% -on a voluntary basis, with further downsizing anticipated.From being an engineering company, Concordia is now remakingitself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuadethem that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activitiesof the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life.Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categoriesin terms of their response to the new situation: on the one handthere are the “ pragmatists” and on the other “ the highly anxious” the former see their job as a means to an end and have a relatively short-term perspective, with strong loyalty to their local term , rather than the company as a whole . The second category, usually the majority, may respond to threatened changes with afeeling of having been let down, and even feel anger at the companyfor what they see as changing the terms of their employment.` The employee communication process needs to be capable of accurately directing its messages at a variety of employee groups and departments within the workforce . this is why middle managers and line managers are so key to communication. They are the people who know about the full rage of concerns among the workforce. The problem in the past was that this crucial area was often the responsibility of a separate, relatively isolated unit. Concordia putsresponsibility for communication firmly on line managers. All their research points to the same conclusion: people prefer to get their information face-to-face from their line managers. That is the key relationship and where arguments and hearts and minds –are lost.The general rule in company communication is to tell employees as much as you can as soon as you can. If you can’t provide details, then at least put the news in context and commit yourself to providing greater detail when it becomes available another rule of company communication is that there must be a fit between what the company is telling its employees and what it is telling its In the last eight years, Concordia has15 A made over employees reduncdantB completed a period of downsizingC reduced its workforce of by 35%D given 35% of departing employees voluntary redundancy16 From Concordia’s point of view, the role of communication is toA win employee support before going ahead with the changesB chan ge the company’s core activities.C emphasise the positive aspects of the changesD explain the need for the changes17 what does research show about most employees’ response to change?A they expect it to have a bad effect on the companyB they feel completely powerlessC they become less loyalD they fell they have been treated unfairly18 Concordia’s communication process mainly relies onA printed communicationB departmental headsC personal communicationD a separate, specialized unit19 According to the writer, what is the guiding principle about giving information within an organization?A Never make promises about future developmentsB Give people an overall view at the earliest possible stageC always include plenty of hard informationD Hold back until all the details can be provided20 which of the following would be the most suitable title for the article?A employee attitudes to company communicationB making company communication more effectiveC Researching company commmucationD Making employees feel less powerless文章取材自一本管理手册,说的是一个组织里的有效沟通问题。

商务英语高级考试阅读模拟题

商务英语高级考试阅读模拟题

xx年商务英语高级考试阅读模拟题下面是的高级阅读模拟题,提供给大家备考复习。

Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1.For questions 1-7, markY(for YES) if the statement agrees with the information given in the passage;N (for NO) if the statement contradicts the information given in the passage;NG (for NOT GIVEN) if the information is not given in the passage.For questions 8-10, plete the sentences with the information given in the passage.How to Get a Great IdeaThe guests had arrived, and the wine was warm. Once again, I'd forgotten to refrigerate it. "Don't worry," a friend said, "I can chill it for you fight away."Five minutes later she emerged from the kitchen with the wine perfectly cooled. Asked to reveal her secret, she said, "Easy. I poured the wine in a plastic bag and then dipped it in ice water. After a few minutes the wine was cold. The hard part was getting it back into bottle. I couldn't find a funnel (漏斗), so I made a cone with wax paper."My guests applauded. "How wonderful if we could all be that clever," one remarked.A decade of research has convinced me we can. What separates the average person from Edison, Picasso or even Shakespeare isn't creative capacity--it's the ability to use that capacity by encouraging creative impulses and then acting upon them. Most of us seldom achieve our creative potential. I think I know why, and I can help unlock the reservoir of ideas hiding within every one of us.One puzzle I've watched students deal with isretrieving a Ping-Pong ball that has fallen to the bottom of a sealed, vertical drainpipe. The tools that they can use are either too short to reach the ball or too wide to fit into the pipe, which is also too narrow to reach into by hand. At last some students make the connection: drainpipe= water=floating. They pour water down the hole, and the ball floats to the top.This and many other experiments suggest concrete ways of increasing creativity in all of us. Here are the best techniques.Capture the fleeting. A good idea is like a rabbit. It runs by so fast that sometimes you see only its ears or tail. To capture it, you must be ready. Creative people are always ready to act, and that may ha the only difference between us and them.Poet Amy Lowell wrote of the urgency with which she captured new ideas, "Whatever 1 am doing, I lay it asideand attend to the arriving poem," she wrote. Like manyother writers, Lowell sought paper and pencil when she sawa good idea ing. I enter new ideas into a pocket puter. Anything--even a napkin--win do.In a letter to a friend in 1821, Ludwig van Beethoven talked about how he thought of a beautiful tune whiledozing in carriage. "But scarcely did I awake when awayflew the tune," he wrote, "and I could not recall any partof it.' Fortunately--for Beethoven and for us--the next day in the same carriage, the tune came back to him, and this time he captured it in writing.When a good idea es your way, write it down--on yourarm if necessary. Not every idea will have value, of course. The point is to capture first and evaluate them later.Daydream. Surrealist Dali used to lie on a sofa,holding a spoon. Just as he began to fall asleep. Daliwould drop the spoon onto a plate on the floor. The sound shocked him awake, and he would immediately sketch the images he had seen in his mind in that fertile world ofsemi-sleep.Everyone experiences this strange state, and everyone can take advantage of it. Try Dali's trick, or just allow yourself to daydream. For many, the "three b's"--bed, bathand bus--are productive. There, and anywhere else you canbe with your thoughts undisturbed, you'll find that ideas emerging freely.Seek challenges. When you're stuck behind a locked door, every behavior that's ever gotten you free turns up quickly: you may push or pull on the knob, bang the door--even shout for help. Scientists call the rehappening of old behaviorsin a challenging situation resurgence. The more behaviors that reappear, the greater the number of possible interconnections, and the more likely that new ideas will our.Try inviting friends and business associations from different areas of your life to a party. Bring people oftwo or three generations together. This will get youthinking in new ways.Edwin Land, one of America's most prolific inventors, said that the idea that led to his invention of thePolaroid camera came from his three-year-old daughter. On a visit to Santa Fe in 1943, she asked why she couldn't see the picture he had just taken. During the next hour, asLand walked around Santa Fe, all he had learned about chemistry came together, with amazing results. Said Land, "The camera and the film became clear to me. In my mindthey were so real that I spent several hours describing them."。

2022年商务英语高级(BEC)阅读翻译强化模拟题(二)新

2022年商务英语高级(BEC)阅读翻译强化模拟题(二)新

2022年商务英语高级(BEC)阅读翻译强化模拟题(二)不过免费重读!2022年商务英语考试(BEC)全程课程火热开售中>>Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1.For questions 1-7. markY(for YES) if the statement agrees with the information given in the passage;N (for NO) if the statement contradicts the information given in the passage;NG (for NOT GIVEN) if the information is not given in the passage.For questions 8-10, complete the sentences with the information given in the passage.A Cooler PlanetScientists are cooking up solutions based on current technology that they say they could dramatically turn down the heat of global warming over the next 50 years.Innovations such as cheaper wind power, gas-electric hybrid and gas cards that generate funds for climate-change projects already are available. Introducing them across the nation could put a dent in the growth of greenhouse gases that are warming the planet, scientists say.The concentration of carbon dioxide--a potent greenhouse gas--is likely to double before the end of the century, the United States says.Scientists say further warming is inevitable as greenhouse gas emissions climb but that the worse effects can still be avoided."The question now is not 'whether to adapt?' but 'how to adapt?'" says a 2022 U.N. report on climate change.The solutions, says experts, must come from action by politicians, business people, scientists and individuals. Over the next century, power could be derived from sources that release less carbon dioxide into the atmosphere such as nuclear fusion, hydrogen fuel cells and more efficient combustion engines(内燃机).Scientists: Technology already existsTechnology is a crucial component to meeting the challenge of global warming, say climate researchers and policy experts."You need technology;" says Elliot Diringer, international strategies director with the Pew Center on Global Climate Change. "There's no question about that. The question is, 'What is the most efficient way to not only generate the technology but get it deployed.'"The intergovernmental Panel on Climate Change, a U.N. body issuing regular assessments on the climate, says innovation has advanced faster than expected. It estimates technological improvements could reduce greenhouse gas emissions below 2,000 levels within 20 years and avert even more risky levels of such concentrations.The IPCC has estimated that technological improvements could sometime between 2022 and 2022 reduce greenhouse gas emissions to levels below those in the year 2000."We need to move as fast as we can," Diringer says. "The longer we wait to take concerted action, the greater the impact will be... the more itwill cost to achieve the reduction."Technology with the greatest potential to reduce greenhouse gas emissions already exists, says Princeton University scientists Stephen Pacala and Robert Socolow in a 2022 study published in the journal Science.Improving efficiency and conservations could reduce billions of tons in atmospheric emissions of greenhouse gases each year. Improvements such as efficient engineering, better gas mileage(英里里程) and new fuel sources for vehicle and power plants have the potential to halt growth of emissions by around 2050, according to the study."It is important not to become diverted by the possibility of revolutionary technology," the Princeton authors write in Science. "Humanity can solve the carbon and climate problem in the first half of this century simply by increasing we already know how to do."The scientists picked seven actions that they say could make the climate stable by 2054. They focused on technology already in place that simply needs to be expanded-- a lot.Cars are an easy target. Each gallon (加仑) of gas burned gives off about 20 pounds of carbon dioxide into the atmosphere, according to the Environmental Protection Agency. That's a lot of carbon for the 2 billion cars that may be on the road in 2054, nearly four times the number today, the authors report.The Science article suggests that doubling the average fuel efficiency of cars from 30 miles per gallon today to 60, switching to wind-generated hydrogen fuels or halving the annual number of miles traveled per car to 5,000 could reduce carbon dioxide emissions. The savings would provide one-seventh of the total cuts needed to make U.S. emissions stable, the article states.In addition, scientists are watching plenty of other technologies being developed to make emissions stable.Carbon storageBurying carbon dioxide allows fossil fuel companies to continue pumping oil while reducing greenhouse emissions. The United Nations estimates by 2050 it should be possible to store half of the increasing global emissions in underground reservoirs (水库) at reasonable prices.The U.S. government already has started a test project at a West Virginia coal power plant. The energy company BP sends 1 million tons of carbon dioxide each year beneath the sands of Sahara desert at one of its facilities in Algeria.These carbon-reducing projects send millions of tons of carbon dioxide gas into underground geologic formations such as gas beds now filled with water, natural gas or oil.The risks of such techniques include leakage of carbon dioxide from underground reservoirs that may endanger human life and environment. Scientists are studying techniques to find which rock formations permanently store gases such as carbon dioxide.Renewable energyRenewable power is a major facet of reducing global warming emissions, according to the United Nations.Because most renewable energy sources--wind, ocean tides, solar, biomass fuel--emit less carbon dioxide into the atmosphere than they absorb, they do not add to climate change. The share of renewable in the world energy supply accounts for at least 14 percent of the total, theUnited Nations estimates.The price of these renewable fuels and technology is plummeting as demand grows and hardware improves. "Green" tariffs, already introduced in some European countries, guarantee premium prices for energy derived from renewable sources.States such as New York and California also require utilities to generate a fraction of their energy supply from renewable.Trading carbonCarbon emissions trading is designed to make global warming prevention affordable, according to the U.N. Convention on Climate Change.Under the Kyoto Agreement, participating countries agree to emit a certain amount of carbon. If a country cannot afford to meet its carbon emissions limit, it can buy "credits" from a country that has produced less than its allotted amount.Although critics say there are significant problems under the Kyoto system, the United Nations says emissions trading allows countries gradually to eliminate carbon dioxide while preventing some economic hardships of reducing emissions growth.Corporate actionCompanies also an: devising ways for business and individuals to offset greenhouse emissions. Oregon-based Climate Neutral Network says it soon will offer air travelers access to "Cool Class" air travel in which a portion of airline fares, negotiated through contracts with different companies, are invested in ways to reduce greenhouse emissions.1. Scientists have found various kinds of methods to solve the problem of global warming.2. We are not able to prevent the bad effects of the global warming.3. Politicians, business people as well as scientists and individuals should join together to seek solutions to climate change.4. It is still in question how to make use of the already existed technology efficiently.5. The cost to reduce the greenhouse gas emissions is in proportion to the time spent before we take an action.6. The Environmental Protection Agency states that the number of cars on the road in 2054 is likely to rise three times compared with today's number.7. The U.S. government has already started a plant in Algeria dealing with the burying of carbon dioxide under the Sahara desert.8. __________ and _____________ are in potential danger due to the possible risks in the burying of carbon dioxide.9. According to the United Nations about ________________ of the total world energy supply goes to the renewable energy.10. Carbon emissions trading can reduce the cost of ____________.试题详解1.Y 题干中的关键词solve the problem of global warming(解决全球变暖问题),是对全文五个方面的归纳概括,所以题目说法正确。

高级商务英语考试阅读模拟题及答案

高级商务英语考试阅读模拟题及答案

最新高级商务英语考试阅读模拟题及答案Desire to enhance the enthusiasm, perseverance rubdown alp,以下是为大家搜索的最新高级阅读模拟题及答案,希望能给大家带来帮助!更多精彩内容请及时关注我们!1. It is r( )e to say you don’t like hot food, when she spends so long preparing it. 不礼貌的2. He seemed to s( )n women and never married. 藐视3. He bees very t( )e when he gets drunk. 多话的4. His a( )e toward school changed from dislike to great enthusiasm. 态度5. He is a memeber of the college f( )y. 教职员1. 正确答案:rude 题目翻译:当她花了很多时间准备,你说不喜欢热的食物是粗鲁的.2. 正确答案:scorn 题目翻译:他轻视妇女没有结婚.3. 正确答案:talkative 题目翻译:他喝了酒后变得话多了.4. 正确答案:attitude 题目翻译:他对学校的态度从不喜欢到非常热情.5. 正确答案:faculty 题目翻译:他是一名大学讲师1 We need a great ( ) of coal for this ing winter.a.empireb.pitc.bubbled.bulk2 To his great ( ) he passed the examination easily.a.delightb.despairc.facultyd.convenience3 There was not enough ( ) to prove his guilty of crime.a.facultyb.evidencec.conflictd.police4 Though he didn’t have much money to give,he was very ( ) with his money.a.curiousb.magnificentc.generousd.neutral5 They built a ( ) in memory of Abraham Lincoln.a.monumentb.cemeteryc.freightd.majesty1.正确答案:d 题目翻译:冬天来了我需要一大堆的煤.选项翻译:a.帝国b.坑c.泡泡d.堆2.正确答案:a 题目翻译:他轻松的通过了考试让他非常快乐.选项翻译:a.快乐b.消失d.能力c.方便3.正确答案:b 题目翻译:没有足够的证据证明他犯了罪.选项翻译:a.能力b.证据c.斗争d.警察4.正确答案:c 题目翻译:尽管他没有多少钱给,但他对钱还是很慷慨的.选项翻译:a.好奇的b.壮丽的c.慷慨的d.中立的5.正确答案:a 题目翻译:他们为纪念林肯建造了纪念碑.选项翻译:a.纪念物b.仪式c.货物d.庄严的师。

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商务英语高级阅读模拟试题精讲(2)Although it is nothing new for companies to build relationships with custom ers, it has generally been done on a one-to-one basis. In recent years, however, technological developments have made it possible to build up individual relati onships with clients on a much larger scale, and this more sophisticated kind o f operation is known as relationship marketing. Relationship marketing aims to increase sales through deliberate efforts to retain customers and promote two-w ay communication with them – and new technology has make communication possibl e with a for larger customer base than before. The information gathered forms t he basis of highly technical analyses of customer purchasing and profitability, which can be used to increase sales.The building of good personal relationships with customers is usually integ ral to the management of small businesses, and owners of small corner shops cle arly illustrate the essence of relationship marketing, although the technology available to them is far less advanced than that available to, say, a supermark et chain. Small shopkeepers have direct knowledge of regular customers and beco me familiar with their needs, likes and dislikes. The shopkeepers can then prov ide services tailored to individual needs. Over time, a bond of loyalty is like ly to develop between shopkeepers and regular customers.The benefits of relationship marketing enjoyed by small businesses are now available to big businesses, thanks to a number of developments. First and fore most is the increasing recognition of the importance of profitability of retain ing existing customers. Secondly, technologies have been developed which enable the collection, manipulation and analysis of huge banks of customer informatio n. Large retailers can use store cards to obtain detailed background informatio n about customer’s ages, salaries and lifestyles, and point-of-sale technology can be sued to track purchases made by every customer. Electronic storage enabl es all of this information to be retained, manipulated and integrated, while de tailed analyses can be carried out on ever more powerful computers. Companies a re thus able to target individuals amongst their thousands of customers with un ique promotions or information matched to their back grounds and to their purch asing tendencies. Thirdly, companies feel a need to use relationship marketingbecause of increased competition: amassing knowledge about customers and buildi ng up customer relationships through interactive contact can enable organizatio ns to differentiate their products or services more easily form those of compet itors.However, relationship marketing is not always the right route for organizat ions to take, and is not appropriate for all customers. Some bank customers, fo r example, cost more to serve than the bank actually makes form their custom, w hile a supermarket customer who spends very little and does not shop regularly does not justify the expenditure of several pounds per annum on relationship ma rketing. In addition, customers may not always be interested in a relationship, even where there are demonstrable benefits to be had.Overall, successful relationship marketing depends upon selecting and targe ting the customers you wish to retain, and identifying sales areas where the in vestment and effort will be worthwhile. Many organizations have found the appro ach to be very rewarding in terms of customer retention and related profitabili ty, but relationship marketing is still a developing field and is neither cheap nor easy to operate. It involves an integrative approach which draws marketing, quality and customer service together; it also depends upon developing the cap acity of every employee – particularly front-line staff – to market the goods or services of the organization in a customer-focused way; and finally, it can require heavy investment in appropriate information technology.15. In the first paragraph, the writer describes relationship marketing asa. an idea that has passed in and out of fashion over the last few years.b. a term used for an activity that used to exist in a more basic form.c. a way for a company to advertise to its customers.d. a way for a company to analyze its profitability.16. Why are small shopkeepers used to illustrate relationship marketing?a. Their success depends on their relationships with their customers.b. They keep information about their customers on computer.c. They were the first to use the term relationship marketing.c. Their relationship with customers has started to change recently.17. One reason why large companies didn’t use relationship marketing in the past is thata. they underestimated the true value of customer loyalty.b. heir customers didn’t want them to collect information.c. they didn’t need to find out about individual customers.d. they didn’t think they could justify the expenses.18. One advantage of relationship marketing for large retailer is thata. they can become more widely known.b. they can respond to suggestions form customers.c. they can increase their customer base.d. they can identify the shopping habits of customers.19. According to the writer, what kind of customers are unsuitable for relationship marketing?a. people who only make cash purchases.b. people who don’t shop very often.c. people who have had bad experiences with shops.d. people who want to shop as quickly as possible.20. The writer concludes that relationship marketing is most likely to work ifa. the customer co-operate.b. it is applied in small sales areas.c. the right customers are chosen.d. front-line staff learn to use computers.Useful Words and Expressions:Deliberate; profitability; foremost; manipulation; amass; differentiate; justify; demonstrable; integrative;Have you ever noticed the following sentences in your reading? If not, read them through and pay attention to the bold parts.15. The information gathered forms the basis of highly technical analyses of customer purchasing and profitability, which can be used to increase sales.16. Small shopkeepers have direct knowledge of regular customers and become familiar with their needs, likes and dislikes. The shopkeepers can then provide services tailored to individual needs. Over time, a bond of loyalty is likely to develop between shopkeepers and regular customers.17. First and foremost is the increasing recognition of the importance of profitability of retaining existing customers.18. Large retailers can use store cards to obtain detailed background information about customer’s ages, salaries and lifestyles, and point-of-sale technology can be sued to track purchases made by every customer.19. a supermarket customer who spends very little and does not shop regularly does not justify the expenditure of several pounds per annum on relationship marketing.20. successful relationship marketing depends upon selecting and targeting the customers you wish to retain。

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