ETI核心价值观(中英文)
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• 公司最基本和持久的信条和信仰，是判断 企业运行中大是大非的根本原则，是公司 成员最看重、独立于外部环境、竞争格局 和社会时尚、区别与其他组织的特质。 3~5条。
Core value is the company’s most basic and enduring tenets and beliefs. It is the fundamental principle to determine major issues in business operation. It is the speciality that company’s staff most value, independent from the external environment and competitive landscape, and distinguish from other organizations.
范例 Example
• HP（诚信，尊重与关心个人价值）
HP (Integrity, respect and care about personal value)
• •
SONY(创新、永为先驱)
SONY(Innovation, pioneer)
Disney（创造力，梦想与想象力，为世 人制造欢乐）
Disney (Creativity, dream and ideality, create happiness for the world)
ETI愿景 (ETi Vision Statement)
ETi愿景 Vision Statement 理念诠释Annotation
• “数一数二”是公司创始人，董事长追求 的理念。“Count as one of the very best” is the
goal that our chairman (founder) is pursuing.
•
作用：卓越企业的象征，企业文化的核心， 企业发展的准则。
Function: the symbol of an outstanding enterprise, the core of enterprise culture, and the criterion of the enterprise development.
The mission statement defines business scope and operation philosophy and supports strategic objectives and valueestablishing. The employees can well understand the real meaning of work and be inspired by the motivations from the bottom of their hearts. 2
•
我们必须拥有领先的市场地位和持续的业 绩增长（愿景和目标实现的前提）。We
must take the lead of the market and keep outstanding performance continuously ( precondition of achievements of vision and goal).
团队协作
Teamwork
业绩导向
Performance oriented
自我超越
Self-transcendence
7
ETI核心价值观 ETi Core value 员工为本 Employee oriented
• 德豪润达员工是公司最宝贵的资产，人才永远是公司最具竞争力的核心资源；
定义 Definition
• 公司发展方向、长期目标，规定公司在 未来社会经济中是什么样子，包括公司 对社会经济中的影响力、市场行业地位、 与公司关联方的关系。
Vision outlines the company’s developmental direction, long-term goals, and determines what position the company would be in the future in socio-economic. It contains the influence on the socio-economic, market position, and the relationship with companyrelated parties.
•
•
内容：公司优势是什么、产品与服务的价 值是什么、公司工作中什么是最有价值的。
Content: the company’s advantage, the value of the product and service, and the most valuable work of the company.
范例 Example
• 微软（让美国的每一个家庭和 办公桌都有一台 PC ），迪士尼 （让世界更加欢乐）。
Microsoft :a computer on every desk and in every home. Disney :To make the world happy.
•
使命规定企业的经营领域和经营思想， 为战略目标和价值观确立提供依据，使 员工明了工作的真正意义，激发员工内 心深处的动机。
•
人类生活品质的精致健康是人类对未来的 不懈追求（使命的价值取向）。The
exquisite and healthier quality life is the endless pursue in the future ( value orientation of the mission) 3
重要概念：愿景(Key Concept： Vision)
• 全球小家电和LED照明领域最
优秀的整体解决方案提供商 （核心业务）
The most outstanding and integrated solution supplier for the global small domestic appliances and LED lighting industry. (Core business)
•
• 全球一流的技术创新者和受
人尊敬的全球化企业 （全球地位）
我们将实现企业员工、股东、客户和供应 商、公司所在的社区乃至社会各自追求价 值（让利益相关者分享公司成长的价值， 一流公司的共同特征）。 We will realize the
individual value of the employees, shareholders, customers, suppliers and the community where the company stays. ( It is the common characteristic of the first-class companies that making the beneficiaries share the value of company’s growth). 5
宝洁（产品完美，自我超越，诚实与公平， 尊重与关心个人）
P&G (perfect product, self-transcendence, honest and fair, respect and care about individuals 欲成为卓越企业的首要任务是确立核心价值观 Defining core values is the first thing for an enterprise to be outstanding . ---德鲁克（Peter Drucker）
ETI使命 (ETi Mission Statement)
ETi 使命 Mission Statement
理念诠释 Annotation
•
我们对人类生活的未来充满乐观和梦想 （使命存在的前提）。We hope for the best
and have dreams about the future life.(Existing premise of the mission )
ETi核心价值观
ETi Company’s Core Value
姜运政 Jiang Yunzheng
2013年9月
重要概念：使命 (Key Concept：Company Mission Statement)
定义 Definition
• 公司存在的理由，在社会经济中担当 的角色和责任，为社会和经济应作出 什么贡献。
• 致力于提升人类精致健
康的生活品质。
Aim to improve human being’s life quality to a more exquisite and healthier level.
•
我们通过绿色生态的理念和环保节能技 术的创新（实现使命的途径），致力于 提升人类更加精致健康的生活品质（使 命内涵）。We devote in upgrading more
ETI核心价值观 ETi Core value
ETi核心价值观 Core Value
• • • • •
基本内容
员工为本
Employee oriented
•
公司的核心价值观集中于我们对自 己的基本要求和不懈追求。
Company core value represents the basic self-requirements and endless pursue for our employees.
What is the reason for the company’s exist? What role is the company playing and what responsibility is the company taking in the socio-economic? What contribution should the company making for the society and economic?
客户至上
Customer oriented
•
公司的核心价值观包括：员工为本， 客户至上，团队协作，业绩导向， 自我超越。
Company core value includes: employee oriented, customer oriented, teamwork, performance oriented and self-transcendence.
exquisite and healthier quality life for people (mission’s connotation), by means of innovation of green ecological concept and environment friendly technology (approaches to achieve the mission).
The global first-class technology innovator and respectful international enterprise. (Global position).
重要概念：核心价值观 Key Concept： Core value
定义 Definiቤተ መጻሕፍቲ ባይዱion
范例 Example
• 范例：Nike( 美国第一运动 品牌）。
To be the leading sports brand in America.
•
愿景对与公司有经济利益关系的群体产生激 励、吸引和期望作用，从而愿意给予支持和 帮助，并分享成就和价值。
Vision could be a source of motivation, attraction and expectations to all the economic interest groups. They are thus willing to support and assist the company. Meanwhile, they would share achievements and value with the company. 4
Core value is the company’s most basic and enduring tenets and beliefs. It is the fundamental principle to determine major issues in business operation. It is the speciality that company’s staff most value, independent from the external environment and competitive landscape, and distinguish from other organizations.
范例 Example
• HP（诚信，尊重与关心个人价值）
HP (Integrity, respect and care about personal value)
• •
SONY(创新、永为先驱)
SONY(Innovation, pioneer)
Disney（创造力，梦想与想象力，为世 人制造欢乐）
Disney (Creativity, dream and ideality, create happiness for the world)
ETI愿景 (ETi Vision Statement)
ETi愿景 Vision Statement 理念诠释Annotation
• “数一数二”是公司创始人，董事长追求 的理念。“Count as one of the very best” is the
goal that our chairman (founder) is pursuing.
•
作用：卓越企业的象征，企业文化的核心， 企业发展的准则。
Function: the symbol of an outstanding enterprise, the core of enterprise culture, and the criterion of the enterprise development.
The mission statement defines business scope and operation philosophy and supports strategic objectives and valueestablishing. The employees can well understand the real meaning of work and be inspired by the motivations from the bottom of their hearts. 2
•
我们必须拥有领先的市场地位和持续的业 绩增长（愿景和目标实现的前提）。We
must take the lead of the market and keep outstanding performance continuously ( precondition of achievements of vision and goal).
团队协作
Teamwork
业绩导向
Performance oriented
自我超越
Self-transcendence
7
ETI核心价值观 ETi Core value 员工为本 Employee oriented
• 德豪润达员工是公司最宝贵的资产，人才永远是公司最具竞争力的核心资源；
定义 Definition
• 公司发展方向、长期目标，规定公司在 未来社会经济中是什么样子，包括公司 对社会经济中的影响力、市场行业地位、 与公司关联方的关系。
Vision outlines the company’s developmental direction, long-term goals, and determines what position the company would be in the future in socio-economic. It contains the influence on the socio-economic, market position, and the relationship with companyrelated parties.
•
•
内容：公司优势是什么、产品与服务的价 值是什么、公司工作中什么是最有价值的。
Content: the company’s advantage, the value of the product and service, and the most valuable work of the company.
范例 Example
• 微软（让美国的每一个家庭和 办公桌都有一台 PC ），迪士尼 （让世界更加欢乐）。
Microsoft :a computer on every desk and in every home. Disney :To make the world happy.
•
使命规定企业的经营领域和经营思想， 为战略目标和价值观确立提供依据，使 员工明了工作的真正意义，激发员工内 心深处的动机。
•
人类生活品质的精致健康是人类对未来的 不懈追求（使命的价值取向）。The
exquisite and healthier quality life is the endless pursue in the future ( value orientation of the mission) 3
重要概念：愿景(Key Concept： Vision)
• 全球小家电和LED照明领域最
优秀的整体解决方案提供商 （核心业务）
The most outstanding and integrated solution supplier for the global small domestic appliances and LED lighting industry. (Core business)
•
• 全球一流的技术创新者和受
人尊敬的全球化企业 （全球地位）
我们将实现企业员工、股东、客户和供应 商、公司所在的社区乃至社会各自追求价 值（让利益相关者分享公司成长的价值， 一流公司的共同特征）。 We will realize the
individual value of the employees, shareholders, customers, suppliers and the community where the company stays. ( It is the common characteristic of the first-class companies that making the beneficiaries share the value of company’s growth). 5
宝洁（产品完美，自我超越，诚实与公平， 尊重与关心个人）
P&G (perfect product, self-transcendence, honest and fair, respect and care about individuals 欲成为卓越企业的首要任务是确立核心价值观 Defining core values is the first thing for an enterprise to be outstanding . ---德鲁克（Peter Drucker）
ETI使命 (ETi Mission Statement)
ETi 使命 Mission Statement
理念诠释 Annotation
•
我们对人类生活的未来充满乐观和梦想 （使命存在的前提）。We hope for the best
and have dreams about the future life.(Existing premise of the mission )
ETi核心价值观
ETi Company’s Core Value
姜运政 Jiang Yunzheng
2013年9月
重要概念：使命 (Key Concept：Company Mission Statement)
定义 Definition
• 公司存在的理由，在社会经济中担当 的角色和责任，为社会和经济应作出 什么贡献。
• 致力于提升人类精致健
康的生活品质。
Aim to improve human being’s life quality to a more exquisite and healthier level.
•
我们通过绿色生态的理念和环保节能技 术的创新（实现使命的途径），致力于 提升人类更加精致健康的生活品质（使 命内涵）。We devote in upgrading more
ETI核心价值观 ETi Core value
ETi核心价值观 Core Value
• • • • •
基本内容
员工为本
Employee oriented
•
公司的核心价值观集中于我们对自 己的基本要求和不懈追求。
Company core value represents the basic self-requirements and endless pursue for our employees.
What is the reason for the company’s exist? What role is the company playing and what responsibility is the company taking in the socio-economic? What contribution should the company making for the society and economic?
客户至上
Customer oriented
•
公司的核心价值观包括：员工为本， 客户至上，团队协作，业绩导向， 自我超越。
Company core value includes: employee oriented, customer oriented, teamwork, performance oriented and self-transcendence.
exquisite and healthier quality life for people (mission’s connotation), by means of innovation of green ecological concept and environment friendly technology (approaches to achieve the mission).
The global first-class technology innovator and respectful international enterprise. (Global position).
重要概念：核心价值观 Key Concept： Core value
定义 Definiቤተ መጻሕፍቲ ባይዱion
范例 Example
• 范例：Nike( 美国第一运动 品牌）。
To be the leading sports brand in America.
•
愿景对与公司有经济利益关系的群体产生激 励、吸引和期望作用，从而愿意给予支持和 帮助，并分享成就和价值。
Vision could be a source of motivation, attraction and expectations to all the economic interest groups. They are thus willing to support and assist the company. Meanwhile, they would share achievements and value with the company. 4