工商管理专业外语翻译

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工商管理专业英语

工商管理专业英语

一、名词解释1. The plan of action is, at one and the same time, the result envisaged, the line of action to be followed, the stages to go through, and methods to use.2. Human needs are states of felt deprivation. Humans have manly complex needs. These include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression.3. Customer value is the difference between the values the customer gains from owning and using a product and the costs of obtaining the product.4. Place, another key marketing-mix tool, includes the various activities the company undertakes to make the product accessible and available to target customers.5. Group technology is a concept that currently is attracting a lot of attention from the manufacturing community.6. Issuing bank is obligated to honor drawings under the L/C regardless of the buyer’s ability or willingness to pay.7. Letter of credit is an instrument issued by a bank on behalf of the importer (buyer) promising to pay the exporter (beneficiary)upon presentation of shipping documents in compliance with the terms stipulated therein.8. Leader ship is a personal relationship in which one person directs, coordinates, and supervises others in the performance of a common task.9. Advising bank. The correspondent bank in the beneficiary’s country to which the issuing bank sends the L/C is commonly referred to as the “advising”.10. Marketing mix is one of the key concepts in modern marketing theory. Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.11. Total quality management means a comprehensive approach to quality by everyone in an organization to provide customers with reliable products and services.二、简答1. What are the features of a good plan of action? P30一个好的行动计划有什么特点:(1)统一性,即一个既能面向整体又能顾及各个部分的行动计划。

《工商管理专业英语》翻译汇总

《工商管理专业英语》翻译汇总

1.现代管理学The modern era of management began early in the 20th century when classicaltheorists,economists,and industrial engineers offered a classical approach to increase the productivity of individuals and organizations.2.例如一种管理理论For example ,a management theory that emphasizes employee satisfactionmay be more helpful in dealing with a high employee turnover than with delays in production.3.甚至在今天Even today ,a great deal of what we know about management comes from theautobiographies and memoirs of men and women who are or have been practicing managers.4.尽管这些办法Although these approaches evolved in historical sequence ,later ideas havealways replaced early ones.5.在过去的30年During the last 30 years or so ,there have been attempts to integrate the threeapproaches to management—classical,behavioral,and management science.6.在这种情况下In this situation ,a compromise is necessary for the overall syetem to achieveits objective.7.例如严格的计划For example ,rigid plans,clearly defined jobs,antocratic leadership ,and tightcontrols have at times resulted in high productivity and satisfied workers.8.换言之In other words,the contingency approach seeks match different situations withdifferent management methods.9.当然富有远见Of cause ,having a vision is no guarantee of success.10.通常一份任务 A mission statement often focus on the market and customers that thecompany serves.11.这些管理人员These managers are the strategists who develop the plans that guide theorganization toward its goals.12.与其他人的沟通All the skills required to communicate with other people ,work effectivelywith them , motive them ,and lead them are interpersonal skills.13.为了把梦想变成In order to transform vision to reality ,managers must define specific goalsand objectives.14.最好的企业目标The best organizational ,measurable ,relevant ,challenging ,attainable ,andtime limited.15.折扣的发生A allowance occurs when a customer is not satisfied with a purchase for somereason.16.企业在计算These refunds and price reductions must be considered when the firm computersits net sales figure for the period.17.一系列这样的A series of these statement is a valuable tool for directing and controlling thebusiness.18.商人们谈及Businesspeople commonly use accounting terms when talking aboutcosts ,prices ,and profit.19.一份损益表The basic components of an operating statement are sales ,costs ,and profit orloss.20.零售商们正在寻求Retailers are searching for new marketing strategies to attract and holdcustomers.21.零售商们必须对Retailers must decide on three major product variables :productassortment ,services mix ,and store atmosphere.22.多数零售商不能Too many retailers fail to define their target markets and positions clearly.23.零售商的价格A retailer’s price policy is a crucial positioning factor and must be decided inrelation to its target market , its product and service assortment ,and its competition24.零售商使用Retailers use the normal promotion tools—advertising ,personal selling ,salespromotion ,and public relations—to reach consumers.25.零售商必须确定The retailers must determine both the product assortment’s width and itsdepth.26.制定正确价格The first step in setting the right price is to establish pricing goals.27.对于产品和服务The basic ,long-term pricing framework for a good or service should be alogical extension of the pricing objectives.28.因此,在销售Thus ,changing a pricing strategy can require dramatic alternations in themarketing mix.29.低价格可以获取The low price designed to capture a large share of a substantial market ,resulting in lower production costs.30.当生产由于技术Managers may follow a skimming strategy when production cannot beexpanded rapidly because of technological difficulties ,shortages ,or constraints imposed by the skill and time required to produce a product.31.低价格可以吸引Low price can draw additional buyers to enter the market.32.广告的基本功能The most basic function of advertising is to identify products anddifferentiate them from others.33.为了提高销售额To increase their sales or profit,companies develop marketing strategy byusing various marketing elements.34.广告的另一个功能Another function of advertising to induce consumers to try new productsand to suggest reuse.35.广告涉及到通过Advertising involves presenting the message,usually through the massmedia,to a large group of people know as target audience.36.通过同时向许多人By informing many people at once about available products andservices,advertising greatly reduces the costs and higher profits,can ease the task of personal selling.37.广告的定义有许多The definitions of advertising are many and varied.38.广告是产品和服务Advertising is a very important tool that enables competitors to enter themarket place.39.市场营销组合是由The marketing mix includes a set of elements known as four Ps and theyare under the heading of product,price,place and promotion.1.The three ( T )2.In solving ( F )3.In order words ( T )4.The systems ( T )5.Managers around ( T )6.It seeks ( F )7.Between the ( F )8.Management is ( T )9.To meet ( F ) 10.In order to ( T )11.As the ( T ) 12.A starting ( F ) 13.Technical skills ( F ) 14.And using ( F ) 15.An operating ( F ) ually, however ( T ) 17.An allowance ( F ) 18.All this ( T ) 19.Today, national ( T ) 20.They see ( F ) 21.Most retailers ( T ) 22.For all ( T ) rge retailers ( F )24.Small retailers ( T ) 25.A good ( T ) 26.A profit ( F ) 27.Theoretically ( T ) 28. A successful ( F ) 29.As a product ( T ) 30.A company’s ( T ) 31.Advertising is ( T ) 32.Advertising can ( F ) 33.The first ( T ) 34.The freedom ( T ) 35.Advertising itself ( T ) 36.All advertising ( F ) 37.All forms of ( T ) 38.advertising has ( F )1. 古典方法Classical approach to Management2. 管理学行为方法Behavioral approach to Management3. 管理学科学方法Management science approach4. (管理学)权变情境方法Contingency or situational approach to Management 1. 远见,洞察力Vision 2. 任务表述Mission statement 3. 长期目标Goal1. 短期目标Objective2. 管理结构Management pyramid3.高层管理者Top managers 1. 战略目标Strategic goals 2. 中层管理着Middle managers 3.战术目标Tactical objectives 1.一线管理者First-line managers 2. 损益表Operating Statement1. 销售总额Gross sales 2 价格折扣Allowance 3 净利润Net profit 1. 目标市场Target market2.市场定位Market positioning 1. 中间商品牌Private brand or middleman brand 2.价格策略Price strategy1. 撇指定价Price skimming2. 渗透定价Penetration pricing 1. 基础价格Base price 2 促销活动Promotion campaign3.目标受众Target audience 1. 促销组合Promotional mix 2.品牌忠诚Brand loyalty1.The managers described their ( generalize ) 管理者描述他们自己的管理经验,还尝试去概括他们认为可以被运用到相似情形中的那些准则。

各专业英文翻译

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Engineering兵器科学与技术 Armament Science and Technology武器系统与运用工程 Weapon Systems and Utilization Engineering 兵器发射理论与技术 Armament Launch Theory and Technology火炮、自动武器与弹药工程 Artillery, Automatic Gun and Ammunition Engineering军事化学与烟火技术 Military Chemistry and Pyrotechnics核科学与技术 Nuclear Science and Technology核能科学与工程 Nuclear Energy Science and Engineering核燃料循环与材料 Nuclear Fuel Cycle and Materials核技术及应用 Nuclear Technology and Applications辐射防护及环境保护 Radiation and Environmental Protection农业工程 Agricultural Engineering农业机械化工程 Agricultural Mechanization Engineering农业水土工程 Agricultural Water-Soil Engineering农业生物环境与能源工程 Agricultural Biological Environmental and Energy Engineering农业电气化与自动化 Agricultural Electrification and Automation林业工程 Forestry Engineering森林工程 Forest Engineering木材科学与技术 Wood Science and Technology林产化学加工工程 Chemical Processing Engineering of Forest Products环境科学与工程 Environmental Science and Engineering环境科学 Environmental Science环境工程 Environmental Engineering生物医学工程 Biomedical Engineering食品科学与工程 Food 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Breeding森林培育学 Silviculture森林保护学 Forest Protection森林经理学 Forest Management野生动植物保护与利用 Wildlife Conservation and Utilization 园林植物与欣赏园艺 Ornamental Plants and Horticulture水土保持与荒漠化防治 Soil and Water Conservation and Desertification Combating水产学 Fisheries Science水产养殖学 Aquaculture Science捕捞学 Fishing Science渔业资源学 Science of Fisheries Resources医学 Medicine根底医学 Basic Medicine人体解剖与组织胚胎学 Human Anatomy, Histology and Embryology 免疫学 Immunology病原生物学 Pathogenic Organisms病理学与病理生理学 Pathology and Pathophysiology法医学 Forensic Medicine放射医学 Radiation Medicine航空航天与航海医学 Aerospace and Nautical medicine临床医学 Clinical Medicine内科学〔含心血管病学、血液病学、呼吸系病学、消化系病学、内分泌与代谢病学、肾脏病学、风湿病学、传染病学〕 Internal medicine (including Cardiology, Hematology, Respiratory, Gastroenterology, Endocrinology and Metabolism, Nephrology, Rheuma-tology, Infectious Diseases)儿科学 Pediatrics老年医学 Geriatrics神经病学 Neurology精神病与精神卫生学 Psychiatry and Mental Health皮肤病与性病学 Dermatology and Venereology影像医学与核医学 Imaging and Nuclear Medicine临床检验诊断学 Clinical Laboratory Diagnostics护理学 Nursing外科学〔含普通外科学、骨外科学、泌尿外科学、胸心血管外科学、神经外科学、整形外科学、烧伤外科学、野战外科学〕 Surgery (General Surgery, Orthopedics, Urology, Cardiothoracic Surgery, Neurosurgery, Plastic Surgery, Burn Surgery, Field Surgery)妇产科学 Obstetrics and Gynecology眼科学 Ophthalmic Specialty耳鼻咽喉科学 Otolaryngology肿瘤学 Oncology康复医学与理疗学 Rehabilitation Medicine & Physical Therapy 运动医学 Sports Medicine麻醉学 Anesthesiology急诊医学 Emergency Medicine口腔医学 Stomatology口腔根底医学 Basic Science of Stomatology口腔临床医学 Clinical Science of Stomatology公共卫生与预防医学 Public Health and Preventive Medicine 流行病与卫生统计学 Epidemiology and Health Statistics劳动卫生与环境卫生学 Occupational and Environmental Health 营养与食品卫生学 Nutrition and Food Hygiene儿少卫生与妇幼保健学 Maternal, Child and Adolescent Health 卫生毒理学 Hygiene Toxicology军事预防医学 Military Preventive Medicine中医学 Chinese Medicine中医根底理论 Basic Theories of Chinese Medicine中医临床根底 Clinical Foundation of Chinese Medicine中医医史文献 History and Literature of Chinese Medicine方剂学 Formulas of Chinese Medicine中医诊断学 Diagnostics of Chinese 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Management林业经济管理学 Forestry Economics & Management公共管理学 Science of Public Management行政管理学 Administration Management社会医学与卫生事业管理学 Social Medicine and Health Management教育经济与管理学 Educational Economy and Management社会保障学 Social Security土地资源管理学 Land Resource Management图书馆、情报与档案学 Science of Library, Information and Archival图书馆学 Library Science情报学 Information Science档案学 Archival Science。

工商管理英语,雷涯邻,U1A-U6A,重点句子翻译,考试汇总版,北信科工商

工商管理英语,雷涯邻,U1A-U6A,重点句子翻译,考试汇总版,北信科工商

翻译句子(原文部分)A business must anticipate when it will need cash and make sure it has access to cash at critical times. 74A trademark is a distinctive mark, motto, device, or emblem that its creator stamps, prints, or otherwise affixes to the goods it produces so that they may be identified on the market and their origin vouched for. 26According to the marketing company era view of business, the entire organization is structured to discover and respond to what customers want in the products and services the company creates and offers for sale. 67Advertising differs from personal selling in that the seller cannot gauge the reaction of the buyer to the advertising message. 72After the screening process is done and hiring decisions are made, it is necessary to place the employees. 53An a ppreciation of the organization’s strategy helps all of its members relate their work assignments more closely to the direction of the organization and influence that direction in a positive manner. 31But the logistics of delivering those appliances, maintaining the fleet of vehicles to make the deliveries (either as part of the company’s support staff or outsourced to third-party vendors), and tracking inventories to manage supply and demand are also part of the “place” decisions that fall under the 4Ps of marketing. 69By knowing what is supposed to be done within a particular job, an organization is able to better look for employees who possess the necessary knowledge, skills, abilities, and other characteristics required for a job that it is seeking to fill. 48By the 1930s enough manufacturers had successfully increased production to the point that most industries in Western countries had greater capacity to produce than was supported by demand among their potential customers. 58By way of example, the government has declared that employment discrimination based on race, sex and national origins is illegal under the Civil Rights Act of 1964, subjecting companies to damage claims and other penalties for discriminatory employment conditions they aloe to exist.23Care must be taken to use all of these sources of funding carefully so that future opportunities are not overly compromised by poor decisions made in the past. 14Commoditization refer to the increasing difficulty firms have distinguishing their products and services from those of their rivals. 44Contract law seeks to assure that promises under private agreements are enforceable and that parties under a contract honor their respective obligations. 27Debates over the nature of the organization’s competitive advantage, its mission, and whether or not a strategic plan is really needed can be widespread. 32During the sales era, most companies taught sales people aggressive selling techniques that focused on overcoming potential resistance on the part of buyers. 59Each of the stakeholders have slightly different value interests in the business, but only when all of the stakeholders are satisfied is the business likely to be successful. 10Each of the sub-systems (sub-processes) can impact each other and the overall system at one and the same time. 5Firms can become proactive by choosing to operate in environments where opportunities and threats match the firms’ strengths and weaknesses. 40Following a discussion of this evolution, it will be possible to offer a modern definition of marketing as it is operationalized in American business practice. 57For example, an employee in a company’s research and development department may attend a trade show where a new product or production process idea that seems relevant to the company is discussed. 42For example, many companies have switched from product containers that are not biodegradable to ones that are made from recyclable paper that are biodegradable. 73For example, the success of Japanese car manufacturers, particularly Toyota and Honda, in capturing large shares of the US automobile market is due in large part to the constant effort of these companies to build cars with the features American consumers want. 62For instance asking a potential employee if they enjoy working with others might be a useful question to ask someone seeking a job as a customer service representative but not as useful for a programmer who might be expected to work for hours at a time with little human interaction-it might actually be a negative indicator for the computer programmer. 54For instance, if a party to enter in to the contract, that would form the basis of undue influence and would make the contract voidable at the option of the threatened part. 29Future cash inflows are discounted at an appropriate rate which for an average risk project is the firm’s cost of capit al. 79Hindu law is prominent primarily in India where it exists alongside secular law derived from the British Common Law. 22However, the comprehensive, systematic model proposed herein is presented as a starting point for understanding the strategic management process. 36However, the type of formal, systematic strategic planning proposed in this text is not without its critics. 35Human resource planning is where the human resource management strategy and the organization mission come together in determining the numbers and skill sets needed for employees based upon the future plans of the organization. 51If one firm deviates from the industry norm and implemented a new, successful strategy, other firms would rapidly mimic the higher-performing firm by purchasing the resources, competencies, or management talent that have made the leading firm so profitable. 39If the value of assets exceeds the value of liabilities and equity, the firm requires external financing to that extent. 75In fact, increasing the retention ratio from 50% to 80% eliminates the need for external funds ad AFN equals 0. 76In the marketing company era, overall business strategy is developed with extensive participation by the marketing department and the use of marketing research to help the company decide how to better serve customers. 61IO assumes that an organization’s performance and ultimate survival depend on its ability to adapt to industry forces over which it has little or no control. 38It emphasizes the principle of stare decisis, that is, the authority of prior decisions in resolving current cases. 19It is in the context of this more complicated view of how businesses operate in an increasinglycompetitive and global environment, that we can now offer a definition of marketing. 68It is rather that profit is defined differently and the resources to produce that profit are acquired somewhat differently. 16It occurs, for example, when Amazon. Com suggests top-selling books for customers at its web site based on previous product searches or purchases. 45It often requires modification as environmental or organizational conditions change, or as top management’s ability to interpret these changes improves. 34Many businesses find that the detail of the pro forma statements is worth the time it takes to construct them. 77Modern human resources management practice has a dual heritage developing out of Scientific Management and the notion of personnel work as improving the welfare of employees. 47Most companies have them all at some time in the company life cycle. 8Most of accounting is done by accountants who are employees of the business. 13Not all companies have every one of these stakeholders at any given time. 7NPV is simply the present value of expected future cash inflows minus the initial investment. 78 Objective evidence must be shown to demonstrate the existence of a contract in order for an aggrieved party to succeed in a claim for breach of contract. 28Of the types of organizational capital upon which an organization depends its focus is on the human capital as opposed to the financial capital or the physical capital. 46Only the major stakeholders will be introduced but not covered in detail. 9Punishment for violations is fast and sometimes harsh by western standards. 21Resource-based theory is applied directly to the internal analysis phase and the effort to identify an organization’s resources that could lead to sustained competitive advantage. 41Selling activities expanded to include more impersonal forms of communication and organization created marketing departments to coordinate all the selling activities of the firm.60Some organizations only consider external applicants (people not yet employees of the organization) for entry-level positions so in such a situation if seeking more senior employees in such a case the organization need only advertise internally (for individuals already employed by the organization who may be seeking career advancement). 52Staff functions in contrast are not traditionally directly involved in the production of products or services. 65Strategic management is a broader term that includes top management’s analysis of the environment in which the organization operates prior to formulating a strategy, as well as the plan for implementation and control of the strategy. 33Substantive law is concerned with the laws that define, describe, regulate and create the rights and responsibilities of the parties to a lawsuit. 24That is the very nature of business for that is the only way to sustain a livelihood. 3The business signs an indemnity contract with an insurance company agreeing to make regular cash payments called premiums in exchange for a promise by the insurer to reimburse the company if the property is damaged or destroyed by perils such as fire or flood. 80The central tenet of industrial organization theory is the nation that a firm must adapt to influences in its industry to survive and prosper, and thus its financial performance is primarily determined by the success of the industry in which it competes. 37The first may be thought of as research, the second may be thought of as teaching and the third asservice.56The lack of consumer knowledge, as well as the lack of time and expertise required to pursue it, results in higher selling prices for many of the retailers. 43The line functions are activities which create the product or service that the company sells at a profit. 64The means of transforming input into outputs is by means of business processes. 6The predominant characteristic of Common Law is its dependence on judicial decisions, developed over a period of time. 18The role of court decisions, is minimized, although this is changing as these systems are influenced by court decisions in Common Law countries. 20The sanctions against a defendant in civil cast are generally monetary whereas in criminal court the penalties include not only fines but imprisonment or even execution (in the case of a capital offense). 25The strategic challenges it faces are usually ambiguous and unstructured, requiring its managers to understand the relationships among the organization’s parts and chart a course for moving it forward. 30There are a number of definitions of English word business. 1These tools are referred to as a mix because how they are combined, in what order, proportion, and relative importance is usually customized by the seller with the intention of optimizing the overall effectiveness of the selling/marketing activity. 71They also must then go through refresher courses at predetermined intervals in order to ensure that they remain combat ready and that they do not forget what they were trained to do and how they are supposed to do what they are trained to do, 55They are circular in nature as opposed to the linear type of relationship that is assumed in the process concept. 4This process is further complicated by the need to accomplish this while enabling the business to meet its profit. 11Thus price-related decisions are concerned with not only supply and demand issues but also with how perceptions of price relate to how customers may distinguish a product from its competition.70To a large extent, this view of marketing as a staff function holds true in the marketing company era. 66Traditionally, businesses have considered line functions as those activities that directly relate to the production of the goods or services that are sold by the firm. 63We will attempt to identify and define the components of this definition. 2While each system provides unique information for the business, they are generally integrated to provide management with the information necessary to make reasoned decisions. 15While there is some overlap-both require that one be able to manage time effectively-typing is likely a more highly valued skill for the administrative assistant while lecturing/teaching/speaking in front of audiences would likely be more important for the professor. 50While these categories are, of course, an oversimplification, with much overlapping, a company doing business in a legal system different from its own must learn the perimeters of the foreign law. 17Without the systematic study of what SHOULD be done within a job, employees involved in thehiring process are more likely to introduce personal bias, prejudices, and other non-job relevant information possibly leading to a less than optimal hiring decision. 49Without t hese reports, it would not be possible to accurately inform the stakeholders on the overall health of the business. 12翻译句子(翻译部分)1.英语单词business有许多定义。

学位,专业名称英语翻译

学位,专业名称英语翻译

学位名称、专业名称及主要课程中英文对照各学院(原系)中英文对照生物技术学院 College of Biotechnology生命科学学院 College of Life Science资源环境学院 College of Environment and Natural Resources资源环境学院 College of Resources and Environment林学院 College of Forestry经济贸易学院 College of Economics and Trade经济管理学院 College of Economics Management工程技术学院 College of Polytechnics工程学院 College of Engineering农业工程系 Department of Agricultural Engineering理学院 College of Sciences信息学院 College of Information人文学院 College of Humanities公管管理学院 College of Public Management农学系 Department of Agronomy园艺系 Department of Horticulture蚕桑系 Department of Sericulture艺术设计学院 College of Art Design动物科学系 Department of Animal Science动物科学学院 College of Animal Science兽医学院 College of Veterinary Science食品科学系 Department of Food Science食品学院 College of Food艺术学院 College of Arts水利与土木工程学院 College of Water Conservancy and Civil Engineering各学位名称对照农学士 Agriculture工学士 Engineering理学士 Sciences哲学士 Philosophy经济学士 Economics管理学士 Management文学士 Arts各专业中英文名称对照工商管理 Business Administration金融学 Finance and Banking经济学 Economics会计学 Accounting农林经济管理 Agricultural/forest Economy Management社会工作 Social Work英语 English生物技术 Biotechnology机械设计及其自动化 Machine Design & Manufacturing and Their Automation 信息管理与信息系统 Information Management & Information Systems电子信息工程 Electronic and Information Engineering农业机械化及其自动化 Agricultural Mechanization And Its Automation农业电气化与自动化 Agricultural Electrification and Automation土木工程 Civil Engineering交通运输 Traffic and Transportation应用化学 Applied chemistry计算机科学与技术 Computer Science and Technology植物保护 Plant Protection土地资源管理 Land Resources Management农业资源与环境 Agricultural Resources and Environment土地资源管理 Land Resources Management农学 Agronomy茶学 Tea Science食品科学与工程 Food Science and Engineering园艺 Horticulture木材科学与工程 Wood Science and Engineering森林资源保护与游憩 Forest Resources Conservation and Recreation林学 Forestry园林 Landscape Gardening动物科学 Animal Science动物医学 Veterinary Medicine蚕学 Sericulture法学 Law食品科学与工程 Food Science and Engineering服装设计与工程 Apparel Design and Engineering管理信息系统 Management Information Systems土壤与农业化学 Soil Science and Agricultural Chemistry土地规划与利用 Land Planning and Utilization农业环境保护 Agricultural Environment Protection木材加工 Wood Processing经济林 Economic Forest农业经济与管理 Agricultural Economics and Management贸易经济 Trade Economics企业管理 Industrial Management国际金融 International Trade农业机械化 Agricultural Mechanization机械设计 Design and Manufacturing汽车运用工程 Mobile Application中国社会主义建设 Chinese Socialist Construction作物遗传育种 Plant Genetics and Breeding果树 Pomology动物营养与饲料加工 Animal Nutrition and Feed Processing畜牧 Animal Husbandry农业工程 Agricultural Engineering家具设计与室内装饰 Furniture Design and Room Decoration市场策划与营销 Market Planning and Marketing土地经济与房地产管理 Land Economics and Real Estate Management精细化工 Fine Chemistry财务管理与计算机 Financial Management and Computer经贸英语 Business English公共关系与秘书 Public Relation茶叶加工与贸易 Tea Processing And Trade花卉与庭园工程 Floriculture And Gardening丝绸与贸易 Silk And Trade养禽与禽病防治 Poultry Raising And Disease Control微生物发酵技术与贸易 Microorganism Fermentation And Trade各学院(原系)主要课程中英文对照生物技术学院(College of Biotechnology)生命科学学院(College of Life Science)化学除草原理与技术 Principles and application of weed chemistry control 种子生理 Seed physiology组织培养技术 Technology of tissue culture果蔬保鲜原理与技术 Techniques in preservation of fruit & vegetable植物学 Botany酶工程 Enzyme engineering植物显微技术 Botanical microtechnique细胞生物学 Cell biology农田杂草 Farmland weed普通生态学 General ecology药用植物资源利用 Resources and utilization of medicinal plant生物化学研究技术 Techniques in biochemistry researches分析与检测技术 Technology of test and analysis动物生物化学 Animal biochemistry基因工程 Genetic engineering文献查阅与综述方法 Document searching and reviewing植物生物化学 Plant biochemistry蛋白质工程 Protein engineering分子生物学 Molecular biology植物生物化学实验 Plant biochemistry experiment遗传(基因)工程导论 Introduction to genetic engineering辐照基础与应用 Basis and application of irradiation technology辐射生物学 Irradiational biology免疫学 Immunology同位素示踪原理及其应用技术 Isotopic tracer technique reason and appliance 同位素应用技术 Application of isotopes生物电子显微技术 Electron microscope and preparation of biological specimen 仪器分析 Instrumental analysis现代仪器分析与食品检测 Modern instrumental analysis and food inspection农业与温室气体(排放) Agriculture greenhouse effect gases电镜技术 Electron microscope technique植物生理学 Plant physiology生物物理学 Biophysics生态学 Ecology核素应用技术 The application of nuclide农业电子技术 The electronic technology of agriculture食品科学系 Department of Food Science食品学院 College of Food Science普通微生物学 General microbiology农业微生物学 Agricultural microbiology食品微生物学 Food microbiology环境微生物学 Environmental microbiology微生物学实验技术 Experimental technique in microbiology食品微生物学实验 Microbiological test of food发酵工艺学原理 Principles of fermentation technology微生物遗传育种 Microbial genetics and strain improvement食品生物化学 Biochemistry of food products食品添加济 Additives of food products食物酶学 Enzyme engineering of food食品分析 Food analysis食品营养学 Food nutriology食品工艺学 Food technology果蔬加工学 Processing of fruit and vegetable食品工厂设计 The design of food factory乳品学 Dairy science &technology蛋品学 Egg science & technology肉品学 Meat science & technology食品工程原理 Principles of food engineering农产品加工学 Agricultural products processing technology食品机械与设备 Food machinery and equipment食品包装学 Food packaging动物科学系 Department of Animal Science动物科学学院 College of Animal Science动物生理学 Animal physiology家畜行为学 Ethnology of domestic animals饲料卫生学 Feed hygienic配合饲料工艺学 Technology of formula feed单胃动物营养学 Nutrition of unistomach animals反刍动物营养学 Ruminant nutrition饲料检测技术 The technique of feed checking and analysis饲料生产学 Feed production饲料添加剂学 Feed addition家畜饲料学附饲料分析 Livestock feeding and feeds analysis饲料原料及加工贮藏 Feed ingredients and processing and storage动物饲养学 Animal feeding动物营养学基本原理 The basal principle of animal nutrition配合饲料技术 The technique of formular feed普通畜牧学 Animal husbandry淡水养鱼学 Culture of fresh-water fish动物学 Zoology家禽学 Poultry science珍禽学 Science of rare birds家畜育种学 Poultry breeding家禽孵化学 Poultry hatching家畜环境卫生学 Livestock environment hygiene牛生产学 Cattle production家兔生产学 Rabbit production猪生产学 Swine production畜牧家畜育种学 Animal breeding数量遗传学 Quantitative genetics动物遗传学 Animal genetics生物统计附试验设计 Biological statistics养犬与养猫 Canine and feline production家畜繁殖学 Animal reproduction动物遗传育种 Animal Genetics & Breeding动物生产学 Animal production动物医学系(Department of Veterinary Medicine )兽医学院(College of Veterinary Medicine)家畜解剖学 The anatomy of the domestic animals禽病学 Diseases of poultry家畜病理学 The pathology of the domestic animals动物组织学与胚胎学 Histology and embryology of the domestic animals 家畜解剖学及组织胚胎学家禽普通病学 General diseases of poultry中兽医学 Traditional Chinese veterinary medicine兽医临床诊断学 Clinical diagnosis of veterinarian家禽传染病学 Avian infectious diseases家禽内科学 Internal medicine of domestic animals家禽药理学 Poultry pharmacology兽医药理学 Veterinary pharmacology家畜寄生虫学 Parasitology of domestic animals家禽病理学 Pathology of poultry兽医产科学 Veterinary breeding家畜外科学 Veterinary surgery兽医应用免疫学 Veterinary applied immunology动物性食品卫生学 Animal food hygiene家畜传染病学 Infections disease of domestic animals兽医学 Veterinary medicine兽医药理学的毒理学 Veterinary pharmacy toxicology理学院(College of Science)计算机关系数据库 Relationship database计算机应用基础 Fundamentals of computer application计算机应用基础 Computer applicationC语言程序设计 Programming in C物理化学 Physical chemistry有机化学 Organic chemistry分析化学 Analytical chemistry普通化学 General chemistry化工仪表 Chemical engineering and meter化学实验 Experiment in general chemistry大学物理 College physics应用电子技术 The application of electronic technology 概率论 Probability theory线性代数 Linear algebra高等数学 Advanced mathematics必修课 The required courses选修课 Optional courses限选课 Limited optional courses实践课 Practical courses军训 Military training专业劳动 Work in specialty and for production教学实践 Practice in the course生产实习 Training for working毕业论文(设计) The thesis or designing for graduation 物化胶化 Physical colloid chemistry人文科学学院(College of Humanities)法律基础 Fundamentals of law社会主义人生实践 The socialist practice in one’s life 形势政策教育 The education of situation and policy马克思主义原理 The course on Marxist theories中国革命史 The history of Chinese revolution中国革命的理论与实践 The theory and practice of the Chinese revolution社会调查研究理论与方法 Theory and method on social investigation and research 中国社会主义建设China’s socialist construction国际贸易 International trade经济法学 Economic law中国社会主义市场经济概论An introduction to china’s socialist market eco nomy 政治经济学 Political economics西方经济学 Western economics行政管理学 Administration management应用写作 Practical writing思想教育 Ideological education自然科学方法论 The methodology of natural science逻辑学 Logic农业文献检索 Agricultural literature indexing专业英语 Special English体育 Physical training毛泽东思想概论 An introduction to Mao zedong thought邓小平理论概论 An introduction to Deng xiaoping theory教育学 Pedagogy思想道德修养 Thought & moral training教学法 Teaching method应用写作 Practical writing农业史 Agricultural history经济贸易学院(College of Economics and Trade)乡镇企业管理学院(College of Rural Enterprise Management)宏观经济学 Macroeconomics微观经济学 Microeconomics政治经济学 Political economics发展经济学 Development economics农业经济学 Agricultural economics外国农业经济 Foreign agricultural economics中国经济地理 Economy geography in China经济法学 The law of economics国际商法 International commercial law管理信息系统 Management information system农业会计学 Agricultural accounting消费经济学 Consumption economics电算化会计原理 Computer accounting成本会计 Cost accounting统计学原理 Principle of statistics商品流通统计 Accounting in commodity circulation金融统计 Financial statistics会计学原理 Principle of accounting商品流通企业会计 Business accounting in commodity circulation 财务会计学 Financial accounting审计学 Auditing银行会计 Bank accounting农业政策学 Agricultural policy管理学原理 Principle management企业学原理 Business management房地产经营管理 Administration and management of real estate 银行经营管理 Administration and management of bank商业企业经营管理 Business administration and management涉外企业管理 Foreign business management资源经济学 Resource economics农产品贸易学 Agricultural products trade国际贸易 International trade进出口贸易实务 Practice in import-Export trade市场营销学 Marketing国际市场营销学 International marketing财政学 Public finance国际金融 International finance证券投资 Investment on securities公共关系学 Public relations货币银行学 Economics of money and banking投资经济学 Economics of investment国际结算 International settlement银行信贷学 Bank credit财政金融 Public finance and monetary economics期货交易理论与实务 Theory and practices of futures土地经济学 Land economics乡镇企业经济管理The economic management of tow’s enterprise 经济计量学 Economical estimate审计学 audit农学系(Department of Agronomy)农学院(College of Agriculture)制茶学 Manufacture of tea作物育种学(各论) Crop breeding作物育种学(总论) Crop breeding (general discourse)种子学原理 Principles of seed science农业管理学 Agricultural management农产品综合利用 Comprehensive utilization of crop products耕作学 Cultivation science经济作物学 Industry crop science农业气象基础 Agrometeorology遗传学 Genetics茶树栽培学 Tea cultivation茶叶审评与检验 Tea tasting and inspection试验设计与统计分析 Experimental designs and statistical analyses农业生态学 Agroecology农业自然资源利用及农业区划 Utilization of agricultural resources and agricultural regionalization 茶树能种学 Tea plant breeding粮食作物学 Food crop science茶叶生物化学 Biochemistry of tea农业推广学 Agricultural popularization农业环境保护 Agricultural environmental protection作物栽培学与耕作学 Crop cultivation & geoponics蚕桑系(Department of Sericulture)艺术设计学院(College of Art Design)蚕桑综合利用 Silkworm-mulberry multipurpose utilization茧丝学 Cocoon silk science养蚕学 Seri cultural science蚕体解剖生理 Anatomy and physiology of silkworm桑树栽培及育种学 Mulberry cultivation & breeding桑树病虫害防治学蚕种学 Silkworm egg production家蚕遗传育种 Silkworm genetic of thremmatology遗传学 Genetics蚕病学 Silkworm pathology蚕桑学 Sericulture园艺系(Department of Horticulture)园艺学院(College of Horticulture)插花艺术 Art of floweral arrangement蔬菜育种学 Vegetable breeding花卉园艺学 Floriculture园艺商品学 Marketing of horticultural product园艺设施栽培 Horticultural facilities culture植物显微技术 Plant microtechnology园艺通论 General horticulture园艺昆虫学 Horticultural entomology园艺植物育种学 Plant breeding in horticulture果树生理学 Fruit tree physiology园艺研究法 Horticulture studies果树栽培学总论 Pomology园艺产品贮藏保鲜学 Techniques in preservation of horticultural products园艺植物病理学 The pest control of horticulture plant花卉保鲜学 Techniques in preservation of flowers & plants园艺植物生理学 Horticulture plant pathology蔬菜栽培学 Vegetable culture盆景艺术 Pruning采后生理 Post harvest physiology果树抗性育种专题 Special topic on fruit tree resistance园艺植物的生物技术 The biotechnique of horticultural plant园艺概论 An outline of horticulture蔬菜学 Olericulture果树学 Pomology工程技术学院(College of polytechnics)工程学院(College of Engineering)建筑电工 Architectural electrotechnics电工学 Electrotechnics工业电子学 Industrial electronics材料力学 Strength of materials建筑力学(结构力学部分) Mechanics of structure理论力学 Theoretical mechanics机械设计 Machinery design机械原理 Theory of machine and mechanism画法几何学 Drawing geometry机械制图 Engineering drawing工程制图 Engineering drawing园林工程制图 Landscape drawing建筑制图 Building drawing液压技术2 Hydraulic technique 2机械工程材料 Materials of mechanical engineering机床夹具设计原理 Theory of jig design for machine tool冷冲工艺及冷冲模设计 Punching technology and punch die design金属切削原理与刀具 Principle of l cutting and cutting tool金属工艺学 l technology机械制造工艺学 Manufactural technology of machinery金属工艺学 l technology液压技术1 Hydraulic technique 1汽车维修理论 Theory of automobile service汽车运输学 Transportation of automobile互换性与测量技术 Interchangeability and technical measurement汽车构造 Construction of automobile汽车运用工程 Automobile application engineering热工基础 Fundamental of thermo-technology食品干燥工艺与设备 Food drying technology and equipment食品包装机械 Food packaging machinery农业机械学 Agricultural machinery食品工程原理 Theory of food process engineering食品加工机械与设备 Foot processing machinery and equipments砼与砌体结构 Reinforce concrete建筑构造 Structure of building建筑材料 Constructional material建筑施工技术与施工组织 Technology and planning of building operation单层工业厂房排架结构设计 The design of single-factory building with d structure 高层建筑结构设计 Design of high rise building民用建筑设计原理 Design of civil architecture农业系统工程及管理工程 Systems engineering and management engineering资源环境学院(College of Resources and Environment)环境监测 Environmental monitoring土壤农业化学 Agrochemistry analysis生产布局学原理 Principle of productive distribution城镇建设用地管理 Management of land urban construction城市规划原理 Principle of urban planning资源经济学 Resources economics经济地理 Economic geography土地资源调查 Land resources survey地图绘编 Map establishment遥感技术基础 Fundamental of remote sensing technology土地信息系统 Land information system地籍管理 Land management土地规划学 Land planning science土地管理学 Land management土地经济学 Land economic房地产管理 Management of real estate房地产估价 Appraisement of real estate固体废物的处理与处置 Treatment & disposal wastes城市污泥的农业再循环与生态环境 The agricultural recycling of municipal sludge and the ecological environment 大气污染控制工程 Air pollution controlling engineering环境质量评价 Environmental quality assessment环境化学 Environmental chemistry水体污染控制工程 Water pollution controlling engineering环境生态 Environmental ecology土壤污染与防治 Soil pollution环境保护概论 Introduction of environmental protection农业环境保护概论 Introduction of agricultural environmental protection无土栽培原理与技术 Theories and techniques of soilless culture农业化学总论 Introduction of agrochemistry作物施肥原理 Principles of crop fertilization作物营养研究法 Methodology of plant nutrition土壤物理学 Soil physics土壤学 Pedology环境土壤学 Environmental pedology土壤化学 Soil chemistry土壤粘粒矿物 Mineral of soil clay fration土质学基础 Basis of geology土壤地理学 Soil geography区域土壤学 Regional pedology土壤资源调查 Soil resources survey茶树病虫害(病害部分) Tea disease and pest (disease section)植物检疫学 Quarantine for pests植物病毒学 Plant virology果树病理学 Fruit tree pathology果蔬病害 Fruit and vegetable diseases植物免疫学 Plant immunology普通昆虫学 General entomology真菌资源及利用 Fungal resources and their utilization除草剂毒理学 Toxicology of herbicides植物病害生物防治学 Biological prevention and control of plant diseases害虫生物防治 Biological control杀菌剂毒理学 Toxicology of fungicides植物病害流行学 Epidemiology of plant diseases农业螨类学 Agricultural acarology害虫综合防治 Integrated pest management生物统计学 Biometrics城市昆虫学 Civil entomology作物抗虫育种原理及应用 Principle and application of resistant plant breeding 植物病原细菌学 Plant bacteriology植物病理学 Plant pathology真菌分类学 Taxonomy of fungi植物线虫学 Plant nematology农业植物病理学 Agricultural phytopathology普通植物病理学 General phytopathology果蔬昆虫学 Fruit plant & vegetable entomology果蔬贮运病害 Fruit and vegetable diseases during storage食用真菌学 Edible fung林学院 College of Forestry数理统计 Mathematical statistics遗传学 Genetics树木育种学 Forest tree breeding树木育苗学 Tree seeds and nursery stock science自然保护区学 Science of nature reserve造林学 Silviculture林业技术经济学 Forestry technology economics森林经营学 Forest management林业经济管理学 Management of forestry economics林业政策与法规 Policies and laws of forestry会计学原理 Fundamentals of accounting树木病理学 Forest pathology测树学 Forest measuration测量学 Surveying森林生态学 Forest ecology森林土壤学 Forest soil science森林经理学 Forest management森林昆虫学 Forest entomology树木学 Dendrology机械设计基础 Fundamentals of mechanical design厂内运输 Equipment of transit in factory胶合板制造学 The manufacturing of plywood木材加工企业管理 Forest products management胶粘剂与涂料 Adhesive and paint木材学 Wood science木材干燥 Timber drying木制品生产工艺学 Tec manufacturing of wood products纤维板制造学 Fiberboard manufacturing technology刨花板制造学 The manufacturing of particleboard木材切削原理与刀具 The principles of wood cutting and tools木工机械 Wood machinery土壤学 Soil science经济林育种学 Economic forest breeding经济林昆虫学 Economic forest entomology经济林病理学 Economic forest pathology经济林栽培学 Economic forest culture园林设计 Parks and gardens design造型艺术 Plastic art城市绿地规划 City open spaces planning园林树木栽培养护学 Garden tree cultivation园林树木学 Ornamental dendrology园林专业绘画课 Painting of landscape architecture城市规划基础 Fundamentals of city planning城市园林绿化经济管理 Economic management of urban landscape gardening风景园林设计初步 Elementary landscape architecture design园林植物病理学 Ornamental plant pathology园林昆虫学 Ornamental plant entomology园林史 History of landscape architecture园林工程 Landscape architectural engineering土壤学 Soil science城市生态学 Urban ecology森林保护学 Forest protection(注:本资料素材和资料部分来自网络,仅供参考。

(整理)学位,专业名称英语翻译.

(整理)学位,专业名称英语翻译.

学位名称、专业名称及主要课程中英文对照各学院(原系)中英文对照生物技术学院College of Biotechnology生命科学学院College of Life Science资源环境学院College of Environment and Natural Resources资源环境学院College of Resources and Environment林学院College of Forestry经济贸易学院College of Economics and Trade经济管理学院College of Economics Management工程技术学院College of Polytechnics工程学院College of Engineering农业工程系Department of Agricultural Engineering理学院College of Sciences信息学院College of Information人文学院College of Humanities公管管理学院College of Public Management农学系Department of Agronomy园艺系Department of Horticulture蚕桑系Department of Sericulture艺术设计学院College of Art Design动物科学系Department of Animal Science动物科学学院College of Animal Science兽医学院College of Veterinary Science食品科学系Department of Food Science食品学院College of Food艺术学院College of Arts水利与土木工程学院College of Water Conservancy and Civil Engineering各学位名称对照农学士Agriculture工学士Engineering理学士Sciences哲学士Philosophy经济学士Economics管理学士Management文学士Arts各专业中英文名称对照工商管理Business Administration金融学Finance and Banking经济学Economics会计学Accounting农林经济管理Agricultural/forest Economy Management社会工作Social Work英语English生物技术Biotechnology机械设计及其自动化Machine Design & Manufacturing and Their Automation 信息管理与信息系统Information Management & Information Systems电子信息工程Electronic and Information Engineering农业机械化及其自动化Agricultural Mechanization And Its Automation农业电气化与自动化Agricultural Electrification and Automation土木工程Civil Engineering交通运输Traffic and Transportation应用化学Applied chemistry计算机科学与技术Computer Science and Technology植物保护Plant Protection土地资源管理Land Resources Management农业资源与环境Agricultural Resources and Environment土地资源管理Land Resources Management农学Agronomy茶学Tea Science食品科学与工程Food Science and Engineering园艺Horticulture木材科学与工程Wood Science and Engineering森林资源保护与游憩Forest Resources Conservation and Recreation林学Forestry园林Landscape Gardening动物科学Animal Science动物医学Veterinary Medicine蚕学Sericulture法学Law食品科学与工程Food Science and Engineering服装设计与工程Apparel Design and Engineering管理信息系统Management Information Systems土壤与农业化学Soil Science and Agricultural Chemistry土地规划与利用Land Planning and Utilization农业环境保护Agricultural Environment Protection木材加工Wood Processing经济林Economic Forest农业经济与管理Agricultural Economics and Management贸易经济Trade Economics企业管理Industrial Management国际金融International Trade农业机械化Agricultural Mechanization机械设计Design and Manufacturing汽车运用工程Mobile Application中国社会主义建设Chinese Socialist Construction作物遗传育种Plant Genetics and Breeding果树Pomology动物营养与饲料加工Animal Nutrition and Feed Processing畜牧Animal Husbandry农业工程Agricultural Engineering家具设计与室内装饰Furniture Design and Room Decoration市场策划与营销Market Planning and Marketing土地经济与房地产管理Land Economics and Real Estate Management 精细化工Fine Chemistry财务管理与计算机Financial Management and Computer经贸英语Business English公共关系与秘书Public Relation茶叶加工与贸易Tea Processing And Trade花卉与庭园工程Floriculture And Gardening丝绸与贸易Silk And Trade养禽与禽病防治Poultry Raising And Disease Control微生物发酵技术与贸易Microorganism Fermentation And Trade各学院(原系)主要课程中英文对照生物技术学院(College of Biotechnology)生命科学学院(College of Life Science)化学除草原理与技术Principles and application of weed chemistry control 种子生理Seed physiology组织培养技术Technology of tissue culture果蔬保鲜原理与技术Techniques in preservation of fruit & vegetable植物学Botany酶工程Enzyme engineering植物显微技术Botanical microtechnique细胞生物学Cell biology农田杂草Farmland weed普通生态学General ecology药用植物资源利用Resources and utilization of medicinal plant生物化学研究技术Techniques in biochemistry researches分析与检测技术Technology of test and analysis动物生物化学Animal biochemistry基因工程Genetic engineering文献查阅与综述方法Document searching and reviewing植物生物化学Plant biochemistry蛋白质工程Protein engineering分子生物学Molecular biology植物生物化学实验Plant biochemistry experiment遗传(基因)工程导论Introduction to genetic engineering辐照基础与应用Basis and application of irradiation technology辐射生物学Irradiational biology免疫学Immunology同位素示踪原理及其应用技术Isotopic tracer technique reason and appliance 同位素应用技术Application of isotopes生物电子显微技术Electron microscope and preparation of biological specimen 仪器分析Instrumental analysis现代仪器分析与食品检测Modern instrumental analysis and food inspection农业与温室气体(排放)Agriculture greenhouse effect gases电镜技术Electron microscope technique植物生理学Plant physiology生物物理学Biophysics生态学Ecology核素应用技术The application of nuclide农业电子技术The electronic technology of agriculture食品科学系Department of Food Science食品学院College of Food Science普通微生物学General microbiology农业微生物学Agricultural microbiology食品微生物学Food microbiology环境微生物学Environmental microbiology微生物学实验技术Experimental technique in microbiology食品微生物学实验Microbiological test of food发酵工艺学原理Principles of fermentation technology微生物遗传育种Microbial genetics and strain improvement食品生物化学Biochemistry of food products食品添加济Additives of food products食物酶学Enzyme engineering of food食品分析Food analysis食品营养学Food nutriology食品工艺学Food technology果蔬加工学Processing of fruit and vegetable食品工厂设计The design of food factory乳品学Dairy science &technology蛋品学Egg science & technology肉品学Meat science & technology食品工程原理Principles of food engineering农产品加工学Agricultural products processing technology食品机械与设备Food machinery and equipment食品包装学Food packaging动物科学系Department of Animal Science动物科学学院College of Animal Science动物生理学Animal physiology家畜行为学Ethnology of domestic animals饲料卫生学Feed hygienic配合饲料工艺学Technology of formula feed单胃动物营养学Nutrition of unistomach animals反刍动物营养学Ruminant nutrition饲料检测技术The technique of feed checking and analysis饲料生产学Feed production饲料添加剂学Feed addition家畜饲料学附饲料分析Livestock feeding and feeds analysis饲料原料及加工贮藏Feed ingredients and processing and storage动物饲养学Animal feeding动物营养学基本原理The basal principle of animal nutrition配合饲料技术The technique of formular feed普通畜牧学Animal husbandry淡水养鱼学Culture of fresh-water fish动物学Zoology家禽学Poultry science珍禽学Science of rare birds家畜育种学Poultry breeding家禽孵化学Poultry hatching家畜环境卫生学Livestock environment hygiene牛生产学Cattle production家兔生产学Rabbit production猪生产学Swine production畜牧家畜育种学Animal breeding数量遗传学Quantitative genetics动物遗传学Animal genetics生物统计附试验设计Biological statistics养犬与养猫Canine and feline production家畜繁殖学Animal reproduction动物遗传育种Animal Genetics & Breeding动物生产学Animal production动物医学系(Department of Veterinary Medicine )兽医学院(College of Veterinary Medicine)家畜解剖学The anatomy of the domestic animals禽病学Diseases of poultry家畜病理学The pathology of the domestic animals动物组织学与胚胎学Histology and embryology of the domestic animals 家畜解剖学及组织胚胎学家禽普通病学General diseases of poultry中兽医学Traditional Chinese veterinary medicine兽医临床诊断学Clinical diagnosis of veterinarian家禽传染病学Avian infectious diseases家禽内科学Internal medicine of domestic animals家禽药理学Poultry pharmacology兽医药理学Veterinary pharmacology家畜寄生虫学Parasitology of domestic animals家禽病理学Pathology of poultry兽医产科学Veterinary breeding家畜外科学Veterinary surgery兽医应用免疫学Veterinary applied immunology动物性食品卫生学Animal food hygiene家畜传染病学Infections disease of domestic animals兽医学Veterinary medicine兽医药理学的毒理学Veterinary pharmacy toxicology理学院(College of Science)计算机关系数据库Relationship database计算机应用基础Fundamentals of computer application 计算机应用基础Computer applicationC语言程序设计Programming in C物理化学Physical chemistry有机化学Organic chemistry分析化学Analytical chemistry普通化学General chemistry化工仪表Chemical engineering and meter化学实验Experiment in general chemistry大学物理College physics应用电子技术The application of electronic technology概率论Probability theory线性代数Linear algebra高等数学Advanced mathematics必修课The required courses选修课Optional courses限选课Limited optional courses实践课Practical courses军训Military training专业劳动Work in specialty and for production教学实践Practice in the course生产实习Training for working毕业论文(设计)The thesis or designing for graduation 物化胶化Physical colloid chemistry人文科学学院(College of Humanities)法律基础Fundamentals of law社会主义人生实践The socialist practice in one’s life形势政策教育The education of situation and policy马克思主义原理The course on Marxist theories中国革命史The history of Chinese revolution中国革命的理论与实践The theory and practice of the Chinese revolution社会调查研究理论与方法Theory and method on social investigation and research 中国社会主义建设China’s socialist construction国际贸易International trade经济法学Economic law中国社会主义市场经济概论An introduction to china’s socialist market eco nomy政治经济学Political economics西方经济学Western economics行政管理学Administration management应用写作Practical writing思想教育Ideological education自然科学方法论The methodology of natural science逻辑学Logic农业文献检索Agricultural literature indexing专业英语Special English体育Physical training毛泽东思想概论An introduction to Mao zedong thought邓小平理论概论An introduction to Deng xiaoping theory教育学Pedagogy思想道德修养Thought & moral training教学法Teaching method应用写作Practical writing农业史Agricultural history经济贸易学院(College of Economics and Trade)乡镇企业管理学院(College of Rural Enterprise Management)宏观经济学Macroeconomics微观经济学Microeconomics政治经济学Political economics发展经济学Development economics农业经济学Agricultural economics外国农业经济Foreign agricultural economics中国经济地理Economy geography in China经济法学The law of economics国际商法International commercial law管理信息系统Management information system农业会计学Agricultural accounting消费经济学Consumption economics电算化会计原理Computer accounting成本会计Cost accounting统计学原理Principle of statistics商品流通统计Accounting in commodity circulation金融统计Financial statistics会计学原理Principle of accounting商品流通企业会计Business accounting in commodity circulation 财务会计学Financial accounting审计学Auditing银行会计Bank accounting农业政策学Agricultural policy管理学原理Principle management企业学原理Business management房地产经营管理Administration and management of real estate 银行经营管理Administration and management of bank商业企业经营管理Business administration and management涉外企业管理Foreign business management资源经济学Resource economics农产品贸易学Agricultural products trade国际贸易International trade进出口贸易实务Practice in import-Export trade市场营销学Marketing国际市场营销学International marketing财政学Public finance国际金融International finance证券投资Investment on securities公共关系学Public relations货币银行学Economics of money and banking投资经济学Economics of investment国际结算International settlement银行信贷学Bank credit财政金融Public finance and monetary economics期货交易理论与实务Theory and practices of futures土地经济学Land economics乡镇企业经济管理The economic management of tow’s enterprise 经济计量学Economical estimate审计学audit农学系(Department of Agronomy)农学院(College of Agriculture)制茶学Manufacture of tea作物育种学(各论)Crop breeding作物育种学(总论)Crop breeding (general discourse)种子学原理Principles of seed science农业管理学Agricultural management农产品综合利用Comprehensive utilization of crop products耕作学Cultivation science经济作物学Industry crop science农业气象基础Agrometeorology遗传学Genetics茶树栽培学Tea cultivation茶叶审评与检验Tea tasting and inspection试验设计与统计分析Experimental designs and statistical analyses农业生态学Agroecology农业自然资源利用及农业区划Utilization of agricultural resources and agricultural regionalization 茶树能种学Tea plant breeding粮食作物学Food crop science茶叶生物化学Biochemistry of tea农业推广学Agricultural popularization农业环境保护Agricultural environmental protection作物栽培学与耕作学Crop cultivation & geoponics蚕桑系(Department of Sericulture)艺术设计学院(College of Art Design)蚕桑综合利用Silkworm-mulberry multipurpose utilization茧丝学Cocoon silk science养蚕学Seri cultural science蚕体解剖生理Anatomy and physiology of silkworm桑树栽培及育种学Mulberry cultivation & breeding桑树病虫害防治学蚕种学Silkworm egg production家蚕遗传育种Silkworm genetic of thremmatology遗传学Genetics蚕病学Silkworm pathology蚕桑学Sericulture园艺系(Department of Horticulture)园艺学院(College of Horticulture)插花艺术Art of floweral arrangement蔬菜育种学Vegetable breeding花卉园艺学Floriculture园艺商品学Marketing of horticultural product园艺设施栽培Horticultural facilities culture植物显微技术Plant microtechnology园艺通论General horticulture园艺昆虫学Horticultural entomology园艺植物育种学Plant breeding in horticulture果树生理学Fruit tree physiology园艺研究法Horticulture studies果树栽培学总论Pomology园艺产品贮藏保鲜学Techniques in preservation of horticultural products园艺植物病理学The pest control of horticulture plant花卉保鲜学Techniques in preservation of flowers & plants园艺植物生理学Horticulture plant pathology蔬菜栽培学Vegetable culture盆景艺术Pruning采后生理Post harvest physiology果树抗性育种专题Special topic on fruit tree resistance园艺植物的生物技术The biotechnique of horticultural plant园艺概论An outline of horticulture蔬菜学Olericulture果树学Pomology工程技术学院(College of polytechnics)工程学院(College of Engineering)建筑电工Architectural electrotechnics电工学Electrotechnics工业电子学Industrial electronics材料力学Strength of materials建筑力学(结构力学部分)Mechanics of structure理论力学Theoretical mechanics机械设计Machinery design机械原理Theory of machine and mechanism画法几何学Drawing geometry机械制图Engineering drawing工程制图Engineering drawing园林工程制图Landscape drawing建筑制图Building drawing液压技术2 Hydraulic technique 2机械工程材料Materials of mechanical engineering机床夹具设计原理Theory of jig design for machine tool冷冲工艺及冷冲模设计Punching technology and punch die design金属切削原理与刀具Principle of l cutting and cutting tool金属工艺学l technology机械制造工艺学Manufactural technology of machinery金属工艺学l technology液压技术1 Hydraulic technique 1汽车维修理论Theory of automobile service汽车运输学Transportation of automobile互换性与测量技术Interchangeability and technical measurement汽车构造Construction of automobile汽车运用工程Automobile application engineering热工基础Fundamental of thermo-technology食品干燥工艺与设备Food drying technology and equipment食品包装机械Food packaging machinery农业机械学Agricultural machinery食品工程原理Theory of food process engineering食品加工机械与设备Foot processing machinery and equipments砼与砌体结构Reinforce concrete建筑构造Structure of building建筑材料Constructional material建筑施工技术与施工组织Technology and planning of building operation单层工业厂房排架结构设计The design of single-factory building with d structure 高层建筑结构设计Design of high rise building民用建筑设计原理Design of civil architecture农业系统工程及管理工程Systems engineering and management engineering资源环境学院(College of Resources and Environment)环境监测Environmental monitoring土壤农业化学Agrochemistry analysis生产布局学原理Principle of productive distribution城镇建设用地管理Management of land urban construction城市规划原理Principle of urban planning资源经济学Resources economics经济地理Economic geography土地资源调查Land resources survey地图绘编Map establishment遥感技术基础Fundamental of remote sensing technology土地信息系统Land information system地籍管理Land management土地规划学Land planning science土地管理学Land management土地经济学Land economic房地产管理Management of real estate房地产估价Appraisement of real estate固体废物的处理与处置Treatment & disposal wastes城市污泥的农业再循环与生态环境The agricultural recycling of municipal sludge and the ecological environment 大气污染控制工程Air pollution controlling engineering环境质量评价Environmental quality assessment环境化学Environmental chemistry水体污染控制工程Water pollution controlling engineering环境生态Environmental ecology土壤污染与防治Soil pollution环境保护概论Introduction of environmental protection农业环境保护概论Introduction of agricultural environmental protection无土栽培原理与技术Theories and techniques of soilless culture农业化学总论Introduction of agrochemistry作物施肥原理Principles of crop fertilization作物营养研究法Methodology of plant nutrition土壤物理学Soil physics土壤学Pedology环境土壤学Environmental pedology土壤化学Soil chemistry土壤粘粒矿物Mineral of soil clay fration土质学基础Basis of geology土壤地理学Soil geography区域土壤学Regional pedology土壤资源调查Soil resources survey茶树病虫害(病害部分) Tea disease and pest (disease section)植物检疫学Quarantine for pests植物病毒学Plant virology果树病理学Fruit tree pathology果蔬病害Fruit and vegetable diseases植物免疫学Plant immunology普通昆虫学General entomology真菌资源及利用Fungal resources and their utilization除草剂毒理学Toxicology of herbicides植物病害生物防治学Biological prevention and control of plant diseases害虫生物防治Biological control杀菌剂毒理学Toxicology of fungicides植物病害流行学Epidemiology of plant diseases农业螨类学Agricultural acarology害虫综合防治Integrated pest management生物统计学Biometrics城市昆虫学Civil entomology作物抗虫育种原理及应用Principle and application of resistant plant breeding 植物病原细菌学Plant bacteriology植物病理学Plant pathology真菌分类学Taxonomy of fungi植物线虫学Plant nematology农业植物病理学Agricultural phytopathology普通植物病理学General phytopathology果蔬昆虫学Fruit plant & vegetable entomology果蔬贮运病害Fruit and vegetable diseases during storage食用真菌学Edible fung林学院College of Forestry数理统计Mathematical statistics遗传学Genetics树木育种学Forest tree breeding树木育苗学Tree seeds and nursery stock science自然保护区学Science of nature reserve造林学Silviculture林业技术经济学Forestry technology economics森林经营学Forest management林业经济管理学Management of forestry economics林业政策与法规Policies and laws of forestry会计学原理Fundamentals of accounting树木病理学Forest pathology测树学Forest measuration测量学Surveying森林生态学Forest ecology森林土壤学Forest soil science森林经理学Forest management森林昆虫学Forest entomology树木学Dendrology机械设计基础Fundamentals of mechanical design厂内运输Equipment of transit in factory胶合板制造学The manufacturing of plywood木材加工企业管理Forest products management胶粘剂与涂料Adhesive and paint木材学Wood science木材干燥Timber drying木制品生产工艺学Tec manufacturing of wood products纤维板制造学Fiberboard manufacturing technology刨花板制造学The manufacturing of particleboard木材切削原理与刀具The principles of wood cutting and tools木工机械Wood machinery土壤学Soil science经济林育种学Economic forest breeding经济林昆虫学Economic forest entomology经济林病理学Economic forest pathology经济林栽培学Economic forest culture园林设计Parks and gardens design造型艺术Plastic art城市绿地规划City open spaces planning园林树木栽培养护学Garden tree cultivation园林树木学Ornamental dendrology园林专业绘画课Painting of landscape architecture城市规划基础Fundamentals of city planning城市园林绿化经济管理Economic management of urban landscape gardening 风景园林设计初步Elementary landscape architecture design园林植物病理学Ornamental plant pathology园林昆虫学Ornamental plant entomology园林史History of landscape architecture园林工程Landscape architectural engineering土壤学Soil science城市生态学Urban ecology森林保护学Forest protection。

工商管理专业外文翻译--企业公民的阶段

工商管理专业外文翻译--企业公民的阶段

外文原文Stages of Corporate CitizenshipBusiness leaders throughout the world are making corporate citizenship a key priority for their companies.1 Some are updating policies and revising programs; others are forming citizenship steering committees, measuring their environmental and social performance, and issuing public reports. Select firms are striving to align staff functions responsible for citizenship and move responsibility—and accountability—into lines of business. Vanguard companies are trying to create a broader market for citizenship and offer products and services that aim explicitly to both make money and make a better world.Amid the flurry of activity, many executives wonder what’s going on and worry whether or not their myriad citizenship initiatives make sense. Is their company prepared to take appropriate and effective actions on transparency, governance, community economic development, work-family balance, environmental sustainability, human rights protection, and ethical investor relationships?Is there any connection between, say, efforts in risk management, corporate branding, stakeholder engagement, supplier certification, cause related marketing, and employee diversity? Should there be? Studies conducted by the Center for Corporate Citizenship at Boston College suggest that the balance between confusion and coherence depends very much on what stage a company is in its development of corporate citizenship.Comparative neophytes, for instance, often lack understanding of these many aspects of corporate citizenship and have neither the expertise nor the machinery to respond to so many diverse interests and demands. Their chief challenges are to put citizenship firmly on the corporate agenda, get better informed about stakeholders’ concerns, and take some sensible initial steps.At the other extreme are companies that have already made a full-blown foray into citizenship. Their CEO is typically leading the firm’s position on social and environmental issues, and their Board is fully informed about company practices. Should these firms want to move forward, they might next try to connect citizenship to corporate branding and everyday employees through a “live the brand” campaign like those at IBM and Novo Nordisk or establish citizenship objectives for line managers, as DuPont and UBS have done.When it comes to making sense of corporate citizenship, much depends on what acompany has accomplished to date and how far it wants (and has to) go. The Center’s surveys of a random sample of American businesses find that roughly ten percent of company leaders don’t understand what corporate citizenship is all about. On the other end of the spectrum, not quite as many firms have integrated programs and are setting new standards of performance. In the vast majority in between, there is a wide range of companies in transition whose knowledge, attitudes, structures, and practices represent different degrees of understanding of and sophistication about corporate citizenship.Knowing at what stage a company is, and what challenges it faces in advancing citizenship, can clear up an executive’s confusion about where things stand, frame strategic choices about where to go, aid in setting benchmarks and goals, and perhaps speed movement forward.Stages of DevelopmentWhat does it mean that a company is at a “stage” of corporate citizenship?The general idea—found in the study of children, groups, and systems of all types, including business organizations—is that there are distinct patterns of activity at different points of development. Typically, these activities become more complex and sophisticated as development progresses and therefore capacities to respond to environmental challenges increase in kind. Piaget’s developmental theory, for example, has children progress through stages that entail more complex thinking and finer judgments about how to negotiate the social world outside of themselves. Similarly, groups mature along a developmental path as they confront emotional and task challenges that require more socially sensitive interaction and sophisticated problem solving.Greiner, in his groundbreaking study of organizational growth, found that companies also develop more complex ways of doing things at different stages of growth. They must, over time, find more direction after their creative start-up phase, develop an infrastructure and systems to take on more responsibilities, and then “work through” the challenges of over-control and red-tape through coordination and later collaboration across work units and levels.Development of CitizenshipThere are a number of models of “stages” of corporate citizenship. On a macro scale, for example, scholars have tracked changing conceptions of the role of business in society as advanced by business leaders, governments, academics, and multi-sectorassociations. They document how increasingly elaborate and inclusive definitions of social responsibility, environmental protection, and corporate ethics and governance have developed over recent decades that enlarge the role of business in society. Others have looked into the spread of these ideas into industry and society in the form of social and professional movements.At the level of the firm, Post and Altman have shown how environmental policies progressively broaden and deepen as companies encounter more demanding expectations and build their capability to meet them. In turn, Zadek’s case study of Nike’s response to challenges in its supply chain highlights stages in the development of attitudes about social responsibilities in companies and in corporate responsiveness to social issues. Both of these studies emphasize the role of organizational learning as conceptions of company responsibilities become more complex at successive stages of development, action requirements are more demanding, and the organizational structures, processes, and systems used to manage citizenship are more elaborate and comprehensive.What such firm-level frameworks have not fully addressed are the generative logic and mechanisms that drive the development of citizenship within organizations. Here we consider the development of citizenship as a stage-by-stage process where a combination of internal capabilities applied to environmental challenges propels development forward in a m ore or less “normal” or normative logic.Greiner’s model of organizational growth illustrates this normative trajectory. In his terms, the development of an organization is punctuated by a series of predictable crises that trigger responses that move the organization forward. What are the triggering mechanisms? They are tensions between current practices and the problems they produce that demand a new response from a firm. For instance, creativity, the entrepreneurial fire in companies in their first stage, also generates confusion and a loss of focus that can stall growth. This poses a “crisis of leadership” that is resolved—and a stage of orderly growth results—once the firm gains direction, often under new leadership and with more formal structures. A later tension between delegation and its consequences, sub-optimization and inter-group conflict, triggers a “crisis of control” and moves toward coordination. In development language, companies in effect “master” these challenges by devising progressively more effective and elaborate responses to them.The model presented here is also normative in that it posits a series of stages in thedevelopment of corporate citizenship. The triggers for movement are challenges that call for a fresh response. These challenges center initially on a firm’s credibility as a corporate citizen, then its capacities to meet expectations, the coherence of its many subsequent efforts, and, finally, its commitment to institutionalize citizenship in its business strategies and culture.Movement along a single development path is not fixed nor is attaining a penultimate “end state” a logical conclusion. This means that the arc of citizenship within any particular firm is shaped by the socio-economic, environmental, and institutional forces impinging on the enterprise. This effect is well documented by Vogel’s analysis of the “market for virtue” where he finds considerable variability in the business case for citizenship across firms and industries and thus limits to its marketp lace rewards. Notwithstanding, a company’s response to these market forces also varies based on the attitudes and outlooks of its leaders, the design and management of its citizenship agenda, and firmspecific learning. Thus, there are “companies with a conscience” that have a more expansive citizenship profile and firms that create a market for their good works.Dimensions of CitizenshipTo track the developmental path of citizenship in companies, we focus on seven dimensions of citizenship that vary at each stage:Citizenship Concept: How is citizenship defined? How comprehensive is it? Definitions of corporate citizenship are many and varied. The Center’s concept of citizenship considers the total actions of a corporation (commercial and philanthropic). Bettignies makes the point that terms such as citizenship and sustainability incorporate notions of ethics, philanthropy, stakeholder management, and social and environmental responsibilities into an integrative framework that guides corporate action.Strategic Intent: What is the purpose of citizenship in a company? What it is trying to achieve through citizenship? Smith observes that few companies embrace a strictly moral commitment to citizenship; instead most consider specific reputational risks and benefits in the market and society and thereby establish a business case for their efforts. Rochlin and Googins, in turn,see increasing interest in an “inside-out” framing where a value proposition for citizenship guides actions and investments. Leadership: Do top leaders support citizenship? Do they lead the effort? Visible, active, top level leadership appears on every survey as the number one factor drivingcitizenship in a corporation. How well informed are top leaders are about citizenship, how much leadership do they exercise, and to what extent do they “walk the talk”? Structure: How are responsibilities for citizenship managed? A three-year indepth study of eight companies in the Center’s Executive Forum on Corporate Citizenship found that many progressed from managing citizenship from functional “islands” to cross-functional committees and that a few had begun to achieve more formal integration through a combination of structures, processes, and systems.Issues Management: How does a company deal with citizenship issues that arise? Scholars have mapped the evolution of the public affairs office in corporations and stages in the management of public issues. How responsive a company is in terms of citizenship policies, programs, and performance?Stakeholder Relationships: How does a company engage its stakeholders? A wide range of trends—from increased social activism by shareholders to an increase in the number of non-governmental organizations (NGOs) around the world—has driven major changes in the ways companies communicate with and engage their stakeholders.Transparency: How “open” is a company about its financial, social, and environmental performance? The web sites of upwards of 80% of Fortune 500 companies address social and environmental issues and roughly half of the companies today issue a public report on their activities.Citizenship at Each StageThe model in Figure 1 presents the stages in the development of corporate citizenship along these seven dimensions. We illustrate each stage with selected examples of corporate practice. (Note, however, that we are not implying that these companies currently operate at that stage; rather, at the times noted, they were illustrative of citizenship at that development stage.) A close inspection of these companies reveals instances where they had a leading-edge practice in some dimensions but were less developed in others. This should come as no surprise. For example, the pace of a child’s physical, mental, and emotional development is seldom uniform. One facet typically develops faster than another. In the same way, the development of group and organizational capabilities is uneven. Firm-specific forces in society, industry dynamics, and other environmental influences feature in how citizenship develops within a firm.Stage 1. ElementaryAt this base stage, citizenship activity in a company is episodic and its programs are undeveloped. The reasons are straightforward: scant awareness of what corporate citizenship is all about, uninterested or indifferent top management, and limited or one-way interactions with external stakeholders, particularly in the social and environmental sectors. The mindset in these companies, and associated policies and practices, often centers on simple compliance with laws and industry standards.Responsibilities for handling matters of compliance in these firms are usually assigned to the functional heads of human resources, the legal department, investor relations, public relations, and community affairs. The job of these functional managers is to make sure that the company obeys the law and to keep problems that might arise from harming the firm’s reputation. In many cases, they take a defensive stance toward outside pressures—e.g., Nike’s dealings with labor activists in the early 1990s.Some corporate leaders, for example, have espoused economist Milton Friedman’s notion that their company’s obligations to society are solely to“make a profit, pay taxes, and provide jobs.”20 Others, particularly those heading smaller and mid-size businesses, comply willingly with employment and health, safety, and environmental regulations but have neither the resources nor the wherewithal to do much more for their employees, communities, or society.Former General Electric CEO Jack Welch is an exemplar of this principled big-business view. “A CEO’s primary social responsibility is to assure the financial success of the company,” he says. “Only a healthy, winning company has the resources and capability to do the right thing.”21GE’s financial success over the past two decades is unquestioned. However, the company’s reputation suffered toward the end of Welch’s tenure when it was revealed that that one of its business units had discharged tons of the toxic chemical PCB into the Hudson River. When challenged, Welch was defensive and pointed out that GE had fully complied with then existing environmental protection laws.This illustrates one of the triggers that move a company forward into a new stage of citizenship. Welch’s sta nce was plainly out of touch with changing expectations of corporate responsibilities and the contradiction between GE’s success at wealth creation and loss of reputation was palpable. Welch’s successor,Jeffrey Immelt, reversed this course, accepted at least partial financial responsibility for the clean up, and thereafter reprioritized citizenship on the company’s agenda.中文译文企业公民的阶段全世界的商界领袖都认为企业公民是他们公司的一个优先环节。

工商管理英文论文翻译

工商管理英文论文翻译

外文资料翻译AbstractThis paper introduces the concept of knowledge networks toexplain why some business units are able to benefit from knowledgeresiding in other parts of the c ompany while others arenot. The core premise of this concept is that a proper u nderstandingof effective interunit knowledge sharing in a multiunitfirm requires aj oint consideration of relatedness in knowledgecontent among business units and t he network of lateral interunitrelations that enables task units to access related k nowledge.Results from a study of 120 new product developmentprojects in 41 bu siness units of a large multiunit electronicscompany showed that project teams o btained more existingknowledge from other units and completed their projects fas terto the extent that they had short interunit network paths to unitsthat possessed related knowledge. In contrast, neither networkconnections nor extent of related k nowledge alone explainedthe amount of knowledge obtained and project completi on time.The results also showed a contingent effect of having directinterunit relations i n knowledge networks: While establisheddirect relations mitigated problems of tra nsferring noncodifiedknowledge, they were harmful when the knowledge to be tra nsferredwas codified, because they were less needed but stillinvolved maintenance costs. These findings suggest that researchon knowledge transfers and synergies i n multiunit firmsshould pursue new perspectives that combine the concepts ofnetwork connections and relatedness in knowledge content.Why are some business u nitsable to benefit from knowledgeresiding in other parts of the company while othersare not? Both strategic management and organization theoryscholars have ex tensively researched this question,but differences in focus between the various ap proacheshave left us with an incomplete understanding of whatcauses knowledge sharing to occur and be beneficialacross business units in multiunit firms. In one line ofresearch, scholars have focused on similarity in knowledgecontent among b usiness units, arguing that a firmand its business units perform better tothe exten t thatunits possess related competencies that can be used bymultiple units (e.g., Rumelt 1974, Markides and Williamson1994, Farjoun 1998). While this knowledg e content viewhas demonstrated the importance of relatedness in skillbase, it doe s not shed much light on the integrative mechanismsthat would allow one busine ss unit to obtainknowledge from another (Ramanujam and Varadarajan1989, Hill 1994). When sharing mechanisms are consideredin this research, it is often assu med that the corporatecenter is able to identify and realize synergies arisingfrom similarity in knowledge content among businessunits, but this assumption is typic ally not tested empiricallyand excludes a consideration of lateral interunit relation s(Chandler 1994, Markides and Williamson 1994,Farjoun 1998).In other lines of research, in contrast, scholars havedemonstrated the importanc e of havinglateral linkagesamong organization subunits for effective knowledgesha ring to occ ur. Researchhas shown that a subunit’sinformation processing capacity is enhanced by lateralinterunit integration mechanisms (e.g., Galbraith 1973,1994; Egelhoff 1993; Gupta and Govindarajan 2000),product innovation knowledge flow s more efficientlythrough established relationships spanning subunitboundaries (Tu shman 1977, Ghoshal and Bartlett 1988,Nobel and Birkinshaw 1998,Hansen 199 9), and bestpractices are transferred more easily when a positive existingrelations hip exists between the two parties to atransfer (Szulanski 1996). These lines of r esearch on linkageshave, however, not incorporated opportunities forknowledge sh aring based on commonality in knowledgecontent among subunits, but has taken this aspect asgiven.Yet the existence of both related knowledge in thefirm—i.e., expertise in the f irm’s business units that canbe useful for tasks per formed in a focal business un itand a set of established linkages among business unitsseems necessary for inter unit knowledge sharing to occurand be effective. In this paper, I consider both d imensionsand develop theconcept of task-specific knowledge networks,which comp rise not only those business units thathave related knowledge for a focal task un it, but also theestablished direct and indirect interunit relations connectingthis sub set of business units.I define establishedinterunit relations as regularly occurring informal contactsbet ween groups of people from different businessunits in a firm, and I assume thatt ask units will be abletouse these relations to search for and access knowledgeresi ding in other business units.I make two main arguments. First, with respect to indirect relations (i.e., conne ctions throughintermediaries),I argue that task teams in focal business units with shortpath lengths in a knowledge network (i.e., few intermediariesare needed to c onnect with other units) are likelyto obtain more knowledge from other business units andperform better than those with long path lengths becauseof search benef its accruing to business units with shortpath lengths. Long path lengths, in contra st, lead to informationdistortion in the knowledge network, makingsearch for usef ul knowledge more difficult. Second, I arguethat a focal unit’s direct established relations in aknowledge network are a two-edged sword: While theyprovide im mediate access to other business units that possessrelated knowledge, they are als o costly to maintain.They are, therefore, most effective when they help teamssolve difficult transfer problems, as when the knowledgeto be transferred is noncodified (Szulanski 1996, Hansen1999). Whenthere is no transfer problem, they are likelyto be harmful fort ask-unit effectiveness because of theirmaintenance costs.This knowledge network model seeks to advance ourunderstanding of knowled ge sharing in multiunit companiesin several ways. First, by integrating the conce ptsof related knowledge and lateral network connections thatenable knowledge sharing, the model seeks to extend extantresearch that has addressed only one of th ese aspects.Second, while extant research on knowledge transferstends to focus o n direct relations (i.e., the dyadic linkbetween a recipient and a source unit of k nowledge), Ialso consider the larger organization context of indirectrelations, which are conduits for information about opportunitiesfor knowledge sh aring (cf. Ghoshal and Bartlett1990). This approach enables a richer understandin g ofsearch processes forknowledge use in multiunit firms.Third, while scholars of ten consider the positive effectsof network relations on knowledge sharing, I also considermaintenance costs of n etworks byincorporating thistime commitment in analyzing the impact of interunit networkrelations on knowledge-sharing effectiveness inmultiunit firms.Knowledge Networks in Multiunit FirmsThe joint consideration of related knowledge and lateralinterunit relations of a knowledge network is illustratedin Figure 1 for a new product development team, whichis the unit of analysis in this paper. Diagram 1a illustratesa network of re lations among all business units in a firm,but does not partition these units into those that have relatedknowledge for the focal new product developmentteam, A (i.e., a pure network consideration). Diagram 1b,in contrast, partitions the busines s units in the firm intothose that have related knowledge for the focal productde velopment team (A) and those that have not, but thereis no consideration of then etwork among the units (i.e.,a pure related knowledge consideration). Diagram 1 illustratesa project-specific knowledge network: Businessunits are partitioned into t hose that have related knowledgefor the focal product development team (A), an d thecomplete set of network ofrelations among them are included,including both direct and indirect relations (i.e.,intermediarylinks connecting the focal unit with othersin the knowledge network). Both the indirect and directrelations affect the extent to which a focal product developmentteam is able to obtain knowledge fr om otherbusiness units and use it to perform better.Effects of Indirect Relations in Knowledge NetworksA product development team’s direct and indirect interunitrelations in its know ledge network affect the effectivenessof its search for useful knowledge by being importantconduits for information about opportunities the existence, whereabouts, a nd relevance of substantiveknowledge residing in other business units. While busi nessunits in the network may not be able to pass onproduct-specific knowledge directly, as such knowledgeoften requires direct interaction with the source to be extracted,a focal team that hears about opportunitiesthrough the network can cont act the source directly toobtain the knowledge. Sucknowledge,as defined here,incl udes product-specific technical know-how, knowledgeabout technologies and mark ets, as well as knowledgeembodied in existing solutions, such as already develop edhardware and software.Although direct relations in the knowledge networkprovide immediate access a nd hence areespecially usefulfor a focal team inquiring about opportunities, indire ctrelations are beneficialas well, because information aboutopportunities is likely t o be passed on by intermediaryunits and eventually reach the focal team, provide d thatbusiness units in the knowledge networkare reachable.1The idea that interm ediaries pass on messages and thatthey help forge connections has been well sup ported incommunications and social network research. Studies investigatingthe “s mall-world” phenomenon demonstratedthat the path length (i.e., the minimum nu mber of intermediaries)needed to connect two strangers from differentstates in the United Stateswas remarkably short and consistedof about five to seven intermedia ries (Milgram1967, Kochen 1989, Watts 1999). Early work on innovationresearch showed that new product developmentteams benefited from having a gatekeeper o r boundaryspanner, that is, a person who scans and interprets theteam’s environm ent and then passes on information to therest of the tea (Allen 1977, Katz and Tushman 1979).In social network research, Granovetter (1973) showedthat intermediary persons who are weakly tied to a focalperson are uniquely plac ed to pass on information aboutnew job opportunities because they are more likely thanstrongly tied connections to possess nonredundant information.The common thread in these lines of work is thatindirect relations are pervasi ve conduits for information.Intermediaries help forge connections and pass on me ssagesthat bridge two otherwise disconnected actors.However, indirect interunit relations may not be perfectconduits of informationa bout opportunities. As informationgets passed on across people from different uni ts,there is likely to be some degree of imperfect transmissionof the message abo ut opportunities for knowledgeuse. In particular, when information about opportun itieshas to be passed on through many intermediaries (i.e.,through long paths, cf. Freeman 1979), it is likely to becomedistorted (Bartlett 1932, March and Simon 1958).People who exchange such information are prone to misunderstandingeach other, forgetting details, failing tomention all that they know to others, filtering, or deliberatelywithholding aspects of what they know (Collinsand Guetzkow 1964 Huberand Daft 1987, Gilovich1991). The distortion may be unintentional or delib erate(O’Reilly 1978). Huber (1982) relates a drama tic example,originally provided by Miller (1972), of a mistakemade during the Vietnam War. The chain of mess ageswas as follows: The order from headquarters to the brigadewas “on no occas ion must hamlets be burned down,”the brigade radioed the battalion “do not bur n down anyhamlets unless you are absolutely convinced that the VietCong are in them;” the battalion radioed the infantry companyat the scene “if you think there are any Viet Congin the hamlet, burn it down;” the company commanderordered his troops “burn down that hamlet.” Thus, themore intermediaries needed, the hig her the chances ofsuch distortion, and hence the less precise is the informationth at is passed on (Miller 1972, Huber 1982).The implication of receiving imprecise information inthis context is that a proj ect team cannot easily focus ona few opportunities that are especially relevant, b ut mustinstead check anumber of imprecise leads to verifywhether they are releva nt for the team, resulting in a moreelaborate interunit search process that takes ti me. For example,a project manager in my study told me that he hadbeen told b y a third party in the company about a groupof engineer in another unit who were supposed to havesome useful technical know-how, but when he was ableto r each them after trying for a while, it turned out thatthe know-how was not relev ant for the project. Such fruitlesssearches not only take time, but also cause dela ys inthe project to the extent that the needed knowledge inputholds up the comp letion of other parts of he project.Because of the problem of information distorti on whenrelying on intermediary units, a focal team is likely tobenefit from short path lengths in the knowledge network(i.e., few intermediaries required to connec t a team in afocal unit with other units). Short path lengths enable theteam to k now about precisely described opportunities involvingrelated knowledge and allow it to discard informationabout irrelevant opportunities. The team can thenfocus on opportunities with a high degree of realizationpotential and can quickly contact p eople in these unitsand begin working with them to extract and incorporatetheir knowledge into the focal project. Thus, less time isspent evaluating and pursuing opportunities, reducing effortsdevoted to problemistic search, including search effo rtsthat establish that no useful opportunities exist(Cyert and March 1992). Teams with short path lengthsare thus more likely than teams with long path lengths to hear about more opportunities that overall yield more usefulknowledge, to the ext ent that opportunities are notredundant to one another. All else equal, this benefi tshould reduce a focal team’s time to complete t he project.The arguments can be summarized in two hypotheses.HYPOTHESIS 1. The shorter a team’s path lengths inthe knowledge network, the more knowledge obtainedfrom other business units by the team. HYPOTHESIS 2. The shorter a team’s path lengths inthe knowledge network, the shorter th project completiontime.Effects of Direct Relations in Knowledge NetworksThe shortest possible path length is to have an establisheddirect relation to all other business units in a knowledgenetwork. Such a network position does not re quire anyintermediary units and should remove the informationdistortion caused by using intermediaries. However, unlikeindirect relations, which are maintained by intermediarybusiness units, direct interunit relations need to bemaintained by peo ple in the focal business unit, possiblyincluding focal team members, and require their own setof activities that take time. In the company I studied, forexample, product developers spent time outside of theirprojects traveling to other business units on a regular basisto discuss technology developments, market opportunities,a nd their respective product development programs.Such interunit network mainten ancecan be adistraction from completing specific project tasks: Timespent on mai ntaining direct contacts is time not spent oncompleting project-related tasks. Although direct interunit relations involve maintenancecosts, they also provide a benefit incertain situations:Established direct relations between a focal team and anotherbusiness unit may be helpful when the team identifiesknowledge that requ ires effort to be moved from thesource unit and incorporated into the project. Fo r example,in a number of projects in my sample, team memberswere frequently able to obtain software code from engineersin other business units, but sometime s the engineerswho wrote the code needed to explain it and help the teamto inc orporate the code into the new project. Receivingsuch help was often much easie r when the team and theengineers providing the code knew each other beforehan d.This likely positive aspect of direct relations needsto be compared with their maintenance costs.Direct relations are especially helpful when a team isexperienci ng transfer difficulties—i.e., spending significanttime extracting, moving, and inco rporating knowledgefrom other subunits—because the knowledge is noncodified,w hich is defined as knowledge that is difficultto adequately articulate in writing (Zander and Kogut1995, Hansen 1999). Relying on establisheddirect relationsmay ease the difficulties of transferring noncodifiedknowledge, because the team and people in the directlytied unit have most likely worked with each other beforean d have thus established some heuristics for workingtogether, reducing the time itt akes to explainthe knowledgeand understand one another (Uzzi 1997, Hansen199 9). When a focal team experiences significant transferdifficulties because of noncodified knowledge, having establisheddirect relations to related business units is li kelyto reduce the amount of time spent transferring knowledge,which may offset the costs of maintaining such relationsand shortening project completion time. In particular,having a number of direct relations in a knowledgenetwork increases th e likelihood that a team will be ableto use one of them in transferring noncodifi ed knowledge.Thus, while indirect relations are beneficial to the extentthat they serve as inte rmediaries that provide a focal unitwith nonredundant information, direct relations are beneficialto transferring noncodified knowledge, implyingthat the benefit of ha ving intermediaries supplying nonredundantinformation is relative (cf. Burt 1992).I n contrast, this transfer benefit of direct relations isless important when a focal t eam can easily extract andincorporate the knowledge that was identified in anoth ersubunit, as when that knowledge is highly codified. Inthese situations, direct int erunit relations are not usefulfor transfer, but they still carry maintenance costsw hichtake time away from the completion of the project to theextent that team me mbers d not have slack resources thatcan be devoted to maintaining these relatio nships. Themore suchrelations that are maintained by a focal unit,the higher the maintenance costs, and the more time istaken away from completing a project. T he arguments canbe summarized as follows:HYPOTHESIS 3A. The higher a team’s number of directrelations in the know ledge network, the shorter the projectcompletion time when the knowledge to be transferredis noncodified.HYPOTHESIS 3B. The higher a team’s number of directrelations in the knowl edge network, the longer the projectcompletion time when the knowledge to be tr ansferred iscodified.Data and MethodsSettingI tested the knowledge network model in a large, multidivisionaland multinatio nal electronics company (hereaftercalled “the Company”). I negotiated access to t hecompany through three senior corporate R&D managersand initially visited 14 divisions where I conducted openendedinterviews with 50 project engineers and managersto better understand the context, and todevelop surveyinstruments. The c ompany, which has annual sales ofmore than $5 billion, is involved in developin g, manufacturing,and selling a range of industrial and consumerelectronics produc ts and systems, and is structured into41 fairly autonomous operating divisions tha t are responsiblefor product development, manufacturing, and sales.By focusing on these divisions, I was able to compareunits that occupy the sa me formal position in the Company,thereby controlling for a potential source of variationin formal structure. They all had the same formalstatus as a business uni t with profit-and-loss responsibility,all had a general manager, and none of the di visionsreported to another division. In additio to interunit relations,there were a f ew other integrative mechanismsacross divisions, notably divisionwide conferences andelectronic knowledge management systems, but initial interviewsrevealed that these did not vary much among thedivisions.Selecting Product Development ProjectsI used two surveys: a network survey administered to theR&D managers in th e 41 divisions and a survey for theproject managers of the product development projects includedin this study. In selecting projects, I first createda list of all projects that the di visions had undertaken duringthe three-year period prior to the time of data colle ction.I then excluded very small projects (i.e., those withless than two project engineers) and projects that had notyet moved from the investigation to the developmentphase and were therefore ha rd to track I also excludedidiosyncratic projects that had no meaningful start and end (e.g., special ongoing customer projects). Includingonly successfully complete d projects may lead to an overrepresentationof successful projects, biasing the res ults.I therefore included both canceled projects and projectsstill in progress. After having removed too-small, premature,and idiosyncratic projects, I ended up with a listof 147 projects. The project managers of 120 of thesereturned their survey, yielding a response rate of 85%. Ofthe 120 projects, 22 were still in progress at the time ofdata collection, four had been canceled, and 54 reporteda significant t ransfer event involving another division.Specifying Project-Specific Knowledge NetworksIdentifying Related Subunits. Together with the threecorporate R&D managers, I developed a list of 22 technicalcompetencies that constituted related knowledgea reas(see Appendix 1 for the list of technical competencies).2 I asked the R&D managers in the divisions toindicate up to four specific competencies of their divisionson this list and to add any if they thought the listwas incomplete. The three corporate R&D managers r eviewedthe responses to verify whether it made sense togroup those divisions tha t had reported the same competence.The project managers of the 120 projects we rethen asked to indicate what technical competencies thespecific project required and were presented with thesame list that was presented to the divisional R&D managers.Thus, for a given project, a number of divisionshad a competence that matche d the requirements listedby the project manager (see Appendix 1 for the distribut ionof projects per competence). For example, a projectmanager indicated that his project required technicalcompetencies in three areas: distributed measurement,communication system monitoring, and optics. Twelve different divisions had at least one of these technical competenciesand thus constituted theknowledge network fo rthis particular project.Specifying Interunit Relations. A group of engineers ina di vision typically maintained an informal regular contactwith a group of engineers inanother division, and aproject team would use such contacts to access other di visions.These relationships were common knowledge inthat most product develope rs seemed to know about theirexistence and how to use them, and I was told in preliminaryinterviews that a main responsibility of a division’sman agers was to p rovide these contacts for his or herproject teams,should the need arise. I therefor e assumedthat at least one member of a project team woul knowabout the divisi onal-level contacts and that the teammembers could access these contacts if they wanted to.Because of the importance of these interdivisional contactsin the compa ny, I chose to focus on these types ofcontacts.Following previous research, I use d a key informant toobtain information on interdivisional relations (Knokeand Ku klinski 1982, Marsden 1990). I considered the divisionalR&D managers to be the most appropriate informantsbecause they were “in the thick of things” in theR& D department in their division. The R&D manager ineach of the 41 divisions re ceived a questionnaire asking,“Over the past two years, are there any divisions fr omwhom your division regularly sought technical and/ormarket-related input?”3 T he question was followed by alist of the 41 divisions included in the study, allo wingrespondents to indicate whether they had a tie to any onthe list, leading to a complete network where everybodywas asked whether a tie existed with everyb ody else(Marsden 1990). Because I asked everybody to indicatewhether a tie exis ted with each of the other 40 divisions,I avoided a potential bias resulting from having to asksomeone to ascertain whether ties exist among others(Krackhardt an d Kilduff 1999).To validate the responses, I employed the crossvalidationmethod used by Krac khardt (1990by askingthe R&D managers who comes to them for input. Anactual tie exists when both divisions agree that one comesto the other for input. I then sent an e-mail to all of theR&D managers, asking them about the ones about whichthere was no joint agreement. On the basis of their responses,I included som e of these suspect ties and excludedothers.Merging Network and Project Data. I constructedproject-specific knowledge net works by including all relationsamong divisions possessing related knowledge fora given project. For example, for the aforementioned projectfor which there were12 related divisions, I includedall relations among these 12 divisions, and this ne tworkconstituted the project-specific knowledge network. Toconstruct these project -specific networks, I merged theproject data with the divisional network data by ass igninga division’s network relations to its projects. Thus, interdivisionalties bec ame the equivalent of interdivisionalproject ties. It is important to record thevalu es on thenetwork variables prior to the start of a project becausemy theoretical a rguments assume that a project team usesestablished preexisting interunit ties to s earch for andtransfer knowledge. Following the approach of Burt(1992) and Podo lny and Baron (1997), I handled this issueby measuring the interdivisional netwo rk relationsover several years by only assigning network ties thatexisted prior to the start of the project. This proceduregenerated time-varying network data from informationthat the respondents could recall.The potential bias in this approach is that it may excludesome relations that e xisted prior to a project’s startbut that ceased to exist by the time the R&D ma nagerscompleted the survey. This problem can be partially controlledfor. This pot ential bias should be more of a problemfor projects in divisions in which relatio ns come andgo than in divisions with long-lasting relations. If a division’srelatio ns are long lasting, then it is less likelythat there were some relations that cease d to exist betweenthe time just prior to the project’s start and the timeof surveying. To control for this potential bias, I entereda control variable for th e average age of direct relationsto related subunits (Age relations).Dependent VariablesProject Completion Time. To assess project task performance,I measured project completion time as thenumber of months from the start of concept developmen tto the time of marketintroduction for a given project (ortime to the end of the study period or cancellation forongoing and canceled projects, respectively). I def inedstarting time as the month when a dedicated personstarted working part or f ull time on the project, whichtypically coincided with the time an account was o penedfor the project. I defined the end date as the date on whichthe product was released to shipment, which is a formalmilestone date in this co mpany because it signifies thatthe product is ready to be manufactured and shipp ed ona regular basis. These definitions turned out to be veryclear and provided f ew problems in specifying the startand completion times, which were 14.8 months on averagefor completed projects. Scholars have proposed two alternative measures ofcompletion time. First, com pletion timecan be measuredas the extent to which the project is finished on sch edule(e.g., Ancona andCaldwell 1992). The assumption in thisschedule measure is that inherent project differences areaccounted for in the original schedule, but als o that everybodysets equally ambitious schedules, which was mostlikely not true in this company, where individual projectmanagers set their own targets. A second approach is togroup projects according to some similarity measure andthen take a project’s deviation from the mean completiontime of the group (Eisenhardtan d Tabrizi 1995). Theproblem with this approach is that the mean deviationrelies on a clearsimilarity measure that was not easy toattain in this setting. Given that these two alternativemethods seemed problematic, I chose to use the numberof m onths as the dependent variableand then add projectspecificvariables to control for inherent differences betweenthe projects.Amount Acquired Knowledge. During field interviewsI was told that the most c ommon knowledge that projectteams received from other divisions took the form of technicalsolutions embodied in already developed softwarecode and hardware components. T here were two types of“ware” being used in the projects—standar input to theproducts being made (e.g., components that were used innearly all os cilloscopes being manufactured), and warethat helped solve ad hoc problems that。

专业中英文对照表

专业中英文对照表

中南财经政法大学证书翻译用词中英对照参考表一、学位:法学学士: Law 文学学士: Arts理学学士: Science 史学学士: Hislosophy经济学士: Economics 管理学士: Management哲学学士: Philosophy 工学学士: Engineering二、学院专业:01、哲学院: School of Philosophy哲学: Philosophy政治学: Politics国际政治: International Politics02、马克思主义学院:School of Marxism历史学: History思政教育: Ideological and Political Education03、经济学院: School of Economics国际商务: International Business经济学专业: Economics工业经济学 Industrial Economics农业经济学 Agricultural Economics商业经济 Commercial Economics经济策划 Economic Planning发展经济学 Development Economics国民经济计划 National Economy Planning国民经济管理 Management of National Economy国际经济合作 International Economical Cooperation04、财政税务学院 School of Public Finance and Taxation财政学 Public Finance税务 Taxation农业税收 Agricultural Taxation国际税收 International Taxation注册税务师方向 Certified Tax Agents05、新华金融保险学院Xinhua School of Finance and Insurance金融学 Finance金融工程 Financial Engineering保险 Insurance统计学 Statistics工程管理 Engineering Management国际金融 International Finance国际贸易 International Trade投资学 Investments投资经济 Investment Economics国际投资 International Investment投资项目评估 Evaluation on Investment Project证券 Securities证券投资 Security Investment房地产经营管理Real estate Management理财学 Management of Financial Affairs货币银行学 Money and Banking农村金融与保险 Agricultural Finance and Insurance银行经营管理 Operation and Administration of Bank06、法学院 School of Law法学 Law经济法 Economic Law国际经济法 International Economic Law07、刑事司法学院 School of Criminal and Justice公安学院 School of Public Security侦查学 Investigation治安学 Public Security边防管理 Management of Border Defence08、外国语学院 School of Foreign Languages英语 English日语 Japanese09、新闻与文化传播学院School of Journalism and Mass Communication汉语言文学 Chinese Language and Literature新闻传播学 Journalism and Communication汉语与写作 Chinese and Writing艺术设计(动画方向) Art and Design (Animation)广电新闻学 Journalism of Broadcasting and Television10、工商管理学院 School of Business Administration工商管理 Business Administration工程管理 Engineering Management物流管理 Logistics Management市场营销 Marketing国际经济与贸易 International Economics and Trade国际贸易 International Trade贸易经济 Trade and Economic商贸英语 Business English人力资源管理 Management of Human Resources电子商务 Electronic Commerce管理科学 Science of Administration.旅游管理 Tourism Management农林经济管理:Management of Agricultural and Forestry Economy国际企业管理Management of International Enterprises11、会计学院 School of Accounting财务管理 Financial Management会计学 Accounting国际会计 International Accounting注册会计师 Certified Public Accountant12、公共管理学院 School of Public Administration劳动与社会保障 Labor and Social Security行政管理 General Administration公共关系学 Public Relation劳动人事管理 Personnel Administration公共事业管理 Management of Public Affairs国有资产管理 Management of Stated-Owned Assets城市管理 Urban Management13、统计与数学学院 School of Statistics and Mathematics统计学 Statistics信息与计算科学 Information and Calculate Science14、信息与安全工程学院School of Information and Safety Engineering安全工程 Safety Engineering环境工程 Environmental Engineering计算机应用 Application of Computer电子商务(信息技术方向) Electronic Commerce计算机科学与技术 Computer Science and Technology数据库系统 Data Base System管理信息系统Managerial Information System信息管理与信息系统Information Management and Information System。

工商管理外文参考文献翻译

工商管理外文参考文献翻译

工商管理外文参考文献翻译外文参考文献翻译题目: 城市之星客户服务管理浅析学院: 经济管理学院专业:工商管理班级: 0601学号: 200607080130学生姓名: 雷月茜导师姓名: 胡琳完成日期: 2010年04月23日一、外文参考文献原文All too often, marketers of homogenous products fail to identifytheir competitive advantage, resulting in dismal results. Similarly, SME participants find it difficult to identify such competitive advantages. Fortunately, the Franchise Model facilitates the notion of ‘ being in business for yourself, but not on your own’. The reason for this caseis to facilitatecompetitive advantage within a Home Entertainment SME Franchise environment, enabling participants to successfully compete with thecorporate environment. The outcome is to identify and implement Service Profit Chain (Heskett et al, 1997) initiatives, linking customer service to long term profitability and growth.The home video industry is a product of technology. Prior to the introduction of the home VCR in 1976, there was no way to watch movies at home, except as shown on broadcast television, and no one had thought of a retail store where movies could be rented for the night. In the course of the past quarter-century, those VCR's and those video rental stores became the foundation for a US$ 17 billion industry.This study researches the Home Entertainment Video Rental industry, consisting predominantly of SME home entertainment outlets. The particular analysis is in a leading South African Franchise system, consisting of family owned ‘Franchisees’.The service profit chain will centre on analysis from the 'gurus' on the topic, specific reference to " The Service Profit Chain- how Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value, as depicted by Heskett. J, Sasser. W, Schlesinger. L, (1997). Concepts, models and frameworks will also be researched from leading customer service oriented organizations, including Southwest Airlines, Xerox, Wal-mart, Taco Bell, Au Bon Pain Restaurants, British Airways, and other relevant leaders in their respective fields.The service profit chainwill be analysed from the above sources, whereby customer satisfaction, customer loyalty and customer value are linked to the long term profitability and growth of Blockbusters Video.CRM systems have become the rule for customer service centers. Now managers are taking the next step; to arm their agents with a knowledge base that can deliver fast, accurate answers. They are reaping the benefits of integrating a true knowledge management system with CRM - such as decreasing escalation rates, shorter call times and increased first call resolution.Customer relationship management (CRM) solutions have been widely accepted by1global enterprises seeking to improve customer satisfaction and retention. But it takes more than just technology to maintain customer relationships. It takes improved business processes and a method for providing customers with the information that they demand in anefficient and effective manner. This is where knowledge management (KM) comes in to play in the customer interaction center.Today, industry experts recommend customer service and support knowledge bases as a critical component of successful CRM. According to Tim Hickernell, senior analyst with the META Group, "Service strategies that include knowledge bases, accessible to both agents and customers across all deployed points of interaction, can optimize cost of service and increase customer satisfaction by providing a more consistent customer experience." META concludes that by 2004, companies seeking customer service superiority will add cross-channel knowledge bases and escalation capabilities .Knowledge management is often an enterprisewide initiative...a discipline that encompasses managing and sharing knowledge across all departments within an organization. However, quite often organizations choose to kick-off KM on a departmental basis. With customersatisfaction as a mission-critical driver for all businesses, especially today when repeat business from existing customers can make or break a company, many companies are choosing to invest in knowledge managementfor their customer contact centers. Other common implementations occur within IT help desks, human resources departments and sales organizations. It's important to remember that organizations must tailor KM processes and tools to the specific needs and goals of each department.Today, knowledge management is not just for agents accessing a knowledge base. Allowing customer access to self-service knowledge bases is a must. The bonus of Web self-service (also referred to as e-service or online self-help) is that customers are happier with your company if they can quickly and easily find answers without having to contact the call center, and companies can reduce operating expenses by deflecting queries to the Web.It's not enough, however, to put the information on the Web and ask your customer to go find it. You need to make the information timely, accurate, easy to find and in the format that most customers want. By knowledge-enabling your online customer service, you empower customersto find answers quickly through dynamic FAQs or knowledge search engines.Both FAQs and search engines must generate dynamic responses in order to be useful, meaning that they must learn and adapt from usage. This type of technology is referred to as a self-learning2search engine. To be considered a true self-learning search, the system must learn from previous experiences had by customers withsimilar issues. It must be self-organizing, in that it is always moving the most relevant information to the top of the search results. It also must be tied into a reporting system that monitors knowledge usage - which items in the knowledge base are being used most frequently and which are not being accessed.At its simplest, customer service is being influenced andrevitalized by information technology. Regardless of how one visualizes customer service, either from a logistics or marketing perspective, information technology now assumes an important role in customer service. Information technology is a powerful tool or enabler in the arena of customer service. Information technology is essentially in the processof migration, from the support function to the front-line functions where the customer is served, as indeed is customer service itself.In particular, the degree of marketing orientation and itsrelationship to both customer service and information technologyrequires further quantitative measurement. A greater understanding would facilitate marketing managers in identifying other areas in which information technology may be of use.One of the most remarkable features of the debate on workplaceskills over the last few years has been the increasing emphasis placedon soft skills and attitudes. In part this is because work itself is changing. The rise of the service sector has meant that increasing numbers of people in employment are (at least in part) delivering a service and are themselves part of the process being sold. This is perhaps most dramatically apparent where the ‘service’ is itself entertainment. In Disneyworld staff are expected to be physically attractive, friendly, helpful, smiling and able to follow scripted exchanges (Van Maanen, 1991). But these dramatic elements and the emphasis on aesthetic and emotional ‘skills’ are not restricted to the entertainment industry, rather they are increasingly accepted as a‘normal’ aspect of servicework (Hancock and Tyler, 2000). So staff in restaurants, bars and hotels are hired on (and groomed in) aspects of their looks (Nickson et al., 2001); flight attendants are monitored onlooks, weight and consistent helpfulness (Hochschild, 1983); andcall centre workers are expected to infuse their voice with appropriate emotions (Callaghan and Thompson, 2002; Wray-Bliss, 2001; Taylor andT yler, 2000). Even official reviews of the state of the nation’s skills emphasis personal qualities and attributes (Skills Task Force). Work, it seems, is increasingly about appearing, being andfeeling as well as doing.The picture presented in these organisations is not one of opening the public sector to3market forces or responsiveness to customers but of confusion. Here additional levels of monitoring and new performance measures are introduced and customer service was emphasised often over areas where those serving have little control. As might be predicted, the implications for employee skills are also mixed. At one level training, at least in areas relevant to customer service, is increasing at others technical skills still needed to complete the work are not being reproduced and it is difficult to see, rhetorical or structurally, many incentives for them to be developed in the future.Most chief executives say that customer satisfaction is a number-one priority for their companies. Given a little background information on what has really transpired in their companies, however, many will admit that pressures for short-term results create thinking processes and decisions that often negatively impacts customer service. Management needs to carefully and critically assess how their companies have performed at developing and implementing a customer-focused service strategy.Too many companies limp along with less than top-notch customer service.Well-intentioned goals to achieve and sustain a high level of customer service often exist. Yet, customer service is often one ofthose perpetual problems in the process of being solved, but without measurable results. Executive management is often very frustrated with the seeming inability to solve the customer service competitive dilemma once and for all.Customer service is a competitive weapon that can easilydifferentiate one supplier from another. A lot of talk today is centered on quality, new processes and systems, continuous improvement and the like, b ut it must be aimed at customer satisfaction or it isn’t worth muchover the longer term. The same old way of doing business is just not good enough; the complex job of redefining and implementing new processes, policies, systems and measurement are mandatory to solidify your company’s future.In most industries, customers have become more sophisticated and demanding of their supply chains. Suppliers that offer the most in customer-defined quality products, pricing and quickorder turnaroundwill outperform their competitors and easily gain more marketshare in the future as customers clamor for more. For management, a high level of customer service must become a measurable result.The discipline to adhere to a good customer service and operational strategy can create substantial rewards. A notable example of effective strategy and disciplined adherence is Dell Computer. Dell provides its customers with a quality product, flexible product configurations,4quick response and a reasonable price. The marketplace responded by buying more and more product from Dell and its stock went up 10.000 percent over the past five years.World class companies have taken more market share by providing notably better customer service. Executives know that to stand out in a crowded field of competitors, customer service is a very critical component in achieving and maintaining a high level of customer satisfaction. When pressures move the organization to meet only performance goals and measurements such as overhead absorption, shipping dollar targets, labor efficiency, purchase price variance and the like, however, customer service often takes a back seat to these other concerns. The result can be a plunge in customer satisfaction and ultimately, if allowed to continue, an erosion in market share.Finally, and in broad terms, the evolution and revolution of customer service will continue and therefore deserves further investigation. Specifically, empirical research should aim tocrystallize the transitional process and variables necessary for an organization to broaden its definition and understanding of customer transaction service to customer relationship service. This should assist marketing academics and managers face the competitive challenges of a new century.二、外文参考文献翻译很多时候,营销的同质产品不能确定自己的竞争优势,在令人沮丧的结果产生。

各专业英文翻译

各专业英文翻译

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Science and Engineering食品科学 Food Science粮食、油脂及植物蛋白工程 Cereals, Oils and Vegetable Protein Engineering农产品加工及贮藏工程 Processing and Storage of Agriculture Products水产品加工及贮藏工程 Processing and Storage of Aquatic Products农学 Agriculture作物学 Crop Science作物栽培学与耕作学 Crop Cultivation and Farming System作物遗传育种学 Crop Genetics and Breeding园艺学 Horticulture果树学 Pomology蔬菜学 Olericulture茶学 Tea Science农业资源利用学 Utilization Science of Agricultural Resources 土壤学 Soil Science植物营养学 Plant Nutrition植物保护学 Plant Protection植物病理学 Plant Pathology农业昆虫与害虫防治 Agricultural Entomology and Pest Control 农药学 Pesticide Science畜牧学 Animal Science动物遗传育种与繁殖 Animal Genetics, Breeding and Reproduction Science动物营养与饲料科学 Animal Nutrition and Feed Science草业科学 Practaculture Science特种经济动物饲养学(含蚕、蜂等) The Rearing of Special-type EconomicAnimals (including Silkworm, Honeybees, etc.)兽医学 Veterinary Medicine基础兽医学 Basic Veterinary Medicine预防兽医学 Preventive Veterinary Medicine临床兽医学 Clinical Veterinary Medicine林学 Forestry林木遗传育种学 Forest Tree Genetics and Breeding森林培育学 Silviculture森林保护学 Forest Protection森林经理学 Forest Management野生动植物保护与利用 Wildlife Conservation and Utilization 园林植物与观赏园艺 Ornamental Plants and Horticulture水土保持与荒漠化防治 Soil and Water Conservation and Desertification Combating水产学 Fisheries Science水产养殖学 Aquaculture Science捕捞学 Fishing Science渔业资源学 Science of Fisheries Resources医学 Medicine基础医学 Basic Medicine人体解剖与组织胚胎学 Human Anatomy, Histology and Embryology 免疫学 Immunology病原生物学 Pathogenic Organisms病理学与病理生理学 Pathology and Pathophysiology法医学 Forensic Medicine放射医学 Radiation Medicine航空航天与航海医学 Aerospace and Nautical medicine临床医学 Clinical Medicine内科学(含心血管病学、血液病学、呼吸系病学、消化系病学、内分泌与代谢病学、肾脏病学、风湿病学、传染病学) Internal medicine (including Cardiology, Hematology, Respiratory, Gastroenterology, Endocrinology and Metabolism, Nephrology, Rheuma-tology, Infectious Diseases)儿科学 Pediatrics老年医学 Geriatrics神经病学 Neurology精神病与精神卫生学 Psychiatry and Mental Health皮肤病与性病学 Dermatology and Venereology影像医学与核医学 Imaging and Nuclear Medicine临床检验诊断学 Clinical Laboratory Diagnostics护理学 Nursing外科学(含普通外科学、骨外科学、泌尿外科学、胸心血管外科学、神经外科学、整形外科学、烧伤外科学、野战外科学) Surgery (General Surgery, Orthopedics, Urology, Cardiothoracic Surgery, Neurosurgery, Plastic Surgery, Burn Surgery, Field Surgery)妇产科学 Obstetrics and Gynecology眼科学 Ophthalmic Specialty耳鼻咽喉科学 Otolaryngology肿瘤学 Oncology康复医学与理疗学 Rehabilitation Medicine & Physical Therapy 运动医学 Sports Medicine麻醉学 Anesthesiology急诊医学 Emergency Medicine口腔医学 Stomatology口腔基础医学 Basic Science of Stomatology口腔临床医学 Clinical Science of Stomatology公共卫生与预防医学 Public Health and Preventive Medicine 流行病与卫生统计学 Epidemiology and Health Statistics劳动卫生与环境卫生学 Occupational and Environmental Health 营养与食品卫生学 Nutrition and Food Hygiene儿少卫生与妇幼保健学 Maternal, Child and Adolescent Health 卫生毒理学 Hygiene Toxicology军事预防医学 Military Preventive Medicine中医学 Chinese Medicine中医基础理论 Basic Theories of Chinese Medicine中医临床基础 Clinical Foundation of Chinese Medicine中医医史文献 History and Literature of Chinese Medicine方剂学 Formulas of Chinese Medicine中医诊断学 Diagnostics of Chinese Medicine中医内科学 Chinese Internal Medicine中医外科学 Surgery of Chinese Medicine中医骨伤科学 Orthopedics of Chinese Medicine中医妇科学 Gynecology of Chinese Medicine中医儿科学 Pediatrics of Chinese Medicine中医五官科学 Ophthalmology and Otolaryngoloy of Chinese Medicine针灸推拿学 Acupuncture and Moxibustion and Tuina of Chinese medicine民族医学 Ethnomedicine中西医结合医学 Chinese and Western Integrative Medicine中西医结合基础医学 Basic Discipline of Chinese and Western Integrative中西医结合临床医学 Clinical Discipline of Chinese and Western Integrative Medicine药学 Pharmaceutical Science药物化学 Medicinal Chemistry药剂学 Pharmaceutics生药学 Pharmacognosy药物分析学 Pharmaceutical Analysis微生物与生化药学 Microbial and Biochemical Pharmacy药理学 Pharmacology中药学 Science of Chinese Pharmacology军事学 Military Science军事思想学及军事历史学 Military Thought and Military History 军事思想学 Military Thought军事历史学 Military History战略学 Science of Strategy军事战略学 Military Strategy战争动员学 War Mobilization战役学 Science of Operations联合战役学 Joint Operation军种战役学(含第二炮兵战役学) Armed Service Operation (including Operation of Strategic Missile Force)战术学 Science of Tactics合同战术学 Combined-Arms Tactics兵种战术学 Branch Tactics军队指挥学 Science of Command作战指挥学 Combat Command军事运筹学 Military Operation Research军事通信学 Military Communication军事情报学 Military Intelligence密码学 Cryptography军事教育训练学(含军事体育学) Military Education and Training (including Military Physical Training)军制学 Science of Military System军事组织编制学 Military Organizational System军队管理学 Military Management军队政治工作学 Science of Military Political Work军事后勤学与军事装备学 Science of Military Logistics and Military Equipment军事后勤学 Military Logistics后方专业勤务 Rear Special Service军事装备学 Military Equipment管理学 Management Science管理科学与工程 Management Science and Engineering工商管理学 Science of Business Administration会计学 Accounting企业管理学(含财务管理、市场营销学、人力资源管理学) Corporate Management (including Financial Management, Marketing, and Human Resources Management)旅游管理学 Tourist Management技术经济及管理学 Technology Economy and Management农林经济管理学 Agricultural and Forestry Economics & Management农业经济管理学 Agricultural Economics & Management林业经济管理学 Forestry Economics & Management公共管理学 Science of Public Management行政管理学 Administration Management社会医学与卫生事业管理学 Social Medicine and Health Management教育经济与管理学 Educational Economy and Management社会保障学 Social Security土地资源管理学 Land Resource Management图书馆、情报与档案学 Science of Library, Information and Archival图书馆学 Library Science情报学 Information Science档案学 Archival Science(注:文档可能无法思考全面,请浏览后下载,供参考。

工商管理专业外语翻译

工商管理专业外语翻译

The concert of utility效用概念Economists first began to analyze consumer behavior over a century ago when it was fashionable in psychological circles, to assert that much of human behavior could be explained by people’s desire to realize as much “pleasure” and to avoid as much “pain” as possible. The pleasure-pain doctrine was quickly borrowed by economists and applied to the sphere of consumer expenditures in what became the first systematic theory of motivated consumer behavior; the basic economic thesis was that rational consumers would ,quite intentionally ,manage their purchases of goods and services so as to realize the greatest possibleamountofoveralltotal“satisfaction”.Eco nomistslabeledthewant-satisfying power of goods and services as “utility”.经济学家最开始研究消费者行为学是在一个多世纪前当心理学界流行一种说法:人们的很多行为可以解释为人们为了尽可能获得更多的幸福、规避更多的痛苦而做的努力。

广东商学院各院及其专业(中英文翻译)1

广东商学院各院及其专业(中英文翻译)1

广东商学院各院及其专业(中英文翻译)(GUANG DONG UNIVERSITY OF BUSINESS STUDIES)一、工商管理学院:The College of Business Administration1、物流管理:Logistics Management2、人力资源:Human Resources3、市场营销专业:Marketing Program4、工商管理专业:Business Administration Program二、会计学院: the College of Accounting1、审计学:Auditing2、会计学专业:Accounting Professional3、财务管理专业: Financial Management Major4、审计学(注册会计师)Auditing(Certified Public Accountant (CPA))三、财税学院:the College of Taxation1、财政学:Public Finance2、税务:Financial Affairs3、资产评估专业:MSc Property Appraisal and Management四、公共管理学院:School of Public Administration1、行政管理专业:General Administration Program2、劳动与社会保障:Labor and Social Security3、文化产业管理: Culture Industry Management4、公共事业管理(城市管理):City Management五、金融学院:College of Finance1、金融学:Finance2、国际金融:International Finance3、金融工程:Financial Engineering4、保险:Insurance5、投资学:Investment Principles六、经济贸易与统计学院:the College of Economic and Statistics1、经济学:Economics2、国际经济与贸易:International Economics And Trade3、统计学:Statistics4、国际商务:International Business七、法学院:The College of Law1、法学(国际法):The International Law2、法学(民商法):Civil and Commercial Law3、法学:Science of Law4、治安学:Science of Public Order八、旅游学院:College of Tourism1、酒店管理:Hotel Management2、旅游管理:Tourism Management3、会展经济与管理:Exhibition Economy and Management九、资源与环境学院:College of Resource and Environment1、土地资源管理:Land Resources Management2、资源环境与城乡规划管理:Resources-Environment and Urban-Rural Planning Management3、房地产经营管理:Administration and Management of Real Estate十、外国语学院:College of Foreign Language1、英语(国际商务管理):International Business Management2、英语(国际商务翻译):International Business English Translation3、日语(国际商务管理):nternational Business Management十一、人文与传播学院: College of Humanities and Communications1、汉语言文学:Chinese Language and Literature2、新闻学:Advocacy Journalism3、新闻学(编辑出版方向)News Editing4、社会工作:Social work5、社会学:Sociology6、播音与主持艺术:Techniques of Broadcasting and Anchoring7、广播电视编导:Radio and Television Editing and Directing十二、艺术学院:Academy of Fine Arts1、广告学(广告策划与经营管理方向):Advertisement2、艺术设计(广告设计方向):Art and Design(Advertising Design)3、艺术设计(玩具与游戏设计方向):Art and Design4、艺术设计(商业空间设计方向):Commercial Space Design5、艺术设计(展示设计):Display Design6、动画专业:Science of Animated Cartoon Program十三、信息学院:College of Information1、信息管理与信息系统:Information Management and Information System2、计算机科学与技术:Computer Science and Technology3、电子商务:Electronic Commerce4、软件工程:Software Engineering十四、数学与计算科学学院:Collegeof Mathematics and Computer Science1、信息与计算科学:Information and Computing Science2、数学与应用数学:Mathematics and Applied Mathematics十五、人文与传播学院:College of Humanities and Communications1、应用心理学: Applied Psychology2、商务文秘:Business secretary3、对外汉语:Teaching Chinese as a Foreign Language。

学位,专业名称英语翻译

学位,专业名称英语翻译

学位名称、专业名称及主要课程中英文对照各学院(原系)中英文对照生物技术学院College of Biotechnology生命科学学院College of Life Science资源环境学院College of Environment and Natural Resources资源环境学院College of Resources and Environment林学院College of Forestry经济贸易学院College of Economics and Trade经济管理学院College of Economics Management工程技术学院College of Polytechnics工程学院College of Engineering农业工程系Department of Agricultural Engineering理学院College of Sciences信息学院College of Information人文学院College of Humanities公管管理学院College of Public Management农学系Department of Agronomy园艺系Department of Horticulture蚕桑系Department of Sericulture艺术设计学院College of Art Design动物科学系Department of Animal Science动物科学学院College of Animal Science兽医学院College of Veterinary Science食品科学系Department of Food Science食品学院College of Food艺术学院College of Arts水利与土木工程学院College of Water Conservancy and Civil Engineering各学位名称对照农学士Agriculture工学士Engineering理学士Sciences哲学士Philosophy经济学士Economics管理学士Management文学士Arts各专业中英文名称对照工商管理Business Administration金融学Finance and Banking经济学Economics会计学Accounting农林经济管理Agricultural/forest Economy Management社会工作Social Work英语English生物技术Biotechnology机械设计及其自动化Machine Design & Manufacturing and Their Automation 信息管理与信息系统Information Management & Information Systems电子信息工程Electronic and Information Engineering农业机械化及其自动化Agricultural Mechanization And Its Automation农业电气化与自动化Agricultural Electrification and Automation土木工程Civil Engineering交通运输Traffic and Transportation应用化学Applied chemistry计算机科学与技术Computer Science and Technology植物保护Plant Protection土地资源管理Land Resources Management农业资源与环境Agricultural Resources and Environment土地资源管理Land Resources Management农学Agronomy茶学Tea Science食品科学与工程Food Science and Engineering园艺Horticulture木材科学与工程Wood Science and Engineering森林资源保护与游憩Forest Resources Conservation and Recreation林学Forestry园林Landscape Gardening动物科学Animal Science动物医学Veterinary Medicine蚕学Sericulture法学Law食品科学与工程Food Science and Engineering服装设计与工程Apparel Design and Engineering管理信息系统Management Information Systems土壤与农业化学Soil Science and Agricultural Chemistry土地规划与利用Land Planning and Utilization农业环境保护Agricultural Environment Protection木材加工Wood Processing经济林Economic Forest农业经济与管理Agricultural Economics and Management贸易经济Trade Economics企业管理Industrial Management国际金融International Trade农业机械化Agricultural Mechanization机械设计Design and Manufacturing汽车运用工程Mobile Application中国社会主义建设Chinese Socialist Construction作物遗传育种Plant Genetics and Breeding果树Pomology动物营养与饲料加工Animal Nutrition and Feed Processing畜牧Animal Husbandry农业工程Agricultural Engineering家具设计与室内装饰Furniture Design and Room Decoration市场策划与营销Market Planning and Marketing土地经济与房地产管理Land Economics and Real Estate Management 精细化工Fine Chemistry财务管理与计算机Financial Management and Computer经贸英语Business English公共关系与秘书Public Relation茶叶加工与贸易Tea Processing And Trade花卉与庭园工程Floriculture And Gardening丝绸与贸易Silk And Trade养禽与禽病防治Poultry Raising And Disease Control微生物发酵技术与贸易Microorganism Fermentation And Trade各学院(原系)主要课程中英文对照生物技术学院(College of Biotechnology)生命科学学院(College of Life Science)化学除草原理与技术Principles and application of weed chemistry control 种子生理Seed physiology组织培养技术Technology of tissue culture果蔬保鲜原理与技术Techniques in preservation of fruit & vegetable植物学Botany酶工程Enzyme engineering植物显微技术Botanical microtechnique细胞生物学Cell biology农田杂草Farmland weed普通生态学General ecology药用植物资源利用Resources and utilization of medicinal plant生物化学研究技术Techniques in biochemistry researches分析与检测技术Technology of test and analysis动物生物化学Animal biochemistry基因工程Genetic engineering文献查阅与综述方法Document searching and reviewing植物生物化学Plant biochemistry蛋白质工程Protein engineering分子生物学Molecular biology植物生物化学实验Plant biochemistry experiment遗传(基因)工程导论Introduction to genetic engineering辐照基础与应用Basis and application of irradiation technology辐射生物学Irradiational biology免疫学Immunology同位素示踪原理及其应用技术Isotopic tracer technique reason and appliance 同位素应用技术Application of isotopes生物电子显微技术Electron microscope and preparation of biological specimen 仪器分析Instrumental analysis现代仪器分析与食品检测Modern instrumental analysis and food inspection农业与温室气体(排放)Agriculture greenhouse effect gases电镜技术Electron microscope technique植物生理学Plant physiology生物物理学Biophysics生态学Ecology核素应用技术The application of nuclide农业电子技术The electronic technology of agriculture食品科学系Department of Food Science食品学院College of Food Science普通微生物学General microbiology农业微生物学Agricultural microbiology食品微生物学Food microbiology环境微生物学Environmental microbiology微生物学实验技术Experimental technique in microbiology食品微生物学实验Microbiological test of food发酵工艺学原理Principles of fermentation technology微生物遗传育种Microbial genetics and strain improvement食品生物化学Biochemistry of food products食品添加济Additives of food products食物酶学Enzyme engineering of food食品分析Food analysis食品营养学Food nutriology食品工艺学Food technology果蔬加工学Processing of fruit and vegetable食品工厂设计The design of food factory乳品学Dairy science &technology蛋品学Egg science & technology肉品学Meat science & technology食品工程原理Principles of food engineering农产品加工学Agricultural products processing technology食品机械与设备Food machinery and equipment食品包装学Food packaging动物科学系Department of Animal Science动物科学学院College of Animal Science动物生理学Animal physiology家畜行为学Ethnology of domestic animals饲料卫生学Feed hygienic配合饲料工艺学Technology of formula feed单胃动物营养学Nutrition of unistomach animals反刍动物营养学Ruminant nutrition饲料检测技术The technique of feed checking and analysis饲料生产学Feed production饲料添加剂学Feed addition家畜饲料学附饲料分析Livestock feeding and feeds analysis饲料原料及加工贮藏Feed ingredients and processing and storage动物饲养学Animal feeding动物营养学基本原理The basal principle of animal nutrition配合饲料技术The technique of formular feed普通畜牧学Animal husbandry淡水养鱼学Culture of fresh-water fish动物学Zoology家禽学Poultry science珍禽学Science of rare birds家畜育种学Poultry breeding家禽孵化学Poultry hatching家畜环境卫生学Livestock environment hygiene牛生产学Cattle production家兔生产学Rabbit production猪生产学Swine production畜牧家畜育种学Animal breeding数量遗传学Quantitative genetics动物遗传学Animal genetics生物统计附试验设计Biological statistics养犬与养猫Canine and feline production家畜繁殖学Animal reproduction动物遗传育种Animal Genetics & Breeding动物生产学Animal production动物医学系(Department of Veterinary Medicine )兽医学院(College of Veterinary Medicine)家畜解剖学The anatomy of the domestic animals禽病学Diseases of poultry家畜病理学The pathology of the domestic animals动物组织学与胚胎学Histology and embryology of the domestic animals 家畜解剖学及组织胚胎学家禽普通病学General diseases of poultry中兽医学Traditional Chinese veterinary medicine兽医临床诊断学Clinical diagnosis of veterinarian家禽传染病学Avian infectious diseases家禽内科学Internal medicine of domestic animals家禽药理学Poultry pharmacology兽医药理学Veterinary pharmacology家畜寄生虫学Parasitology of domestic animals家禽病理学Pathology of poultry兽医产科学Veterinary breeding家畜外科学Veterinary surgery兽医应用免疫学Veterinary applied immunology动物性食品卫生学Animal food hygiene家畜传染病学Infections disease of domestic animals兽医学Veterinary medicine兽医药理学的毒理学Veterinary pharmacy toxicology理学院(College of Science)计算机关系数据库Relationship database计算机应用基础Fundamentals of computer application 计算机应用基础Computer applicationC语言程序设计Programming in C物理化学Physical chemistry有机化学Organic chemistry分析化学Analytical chemistry普通化学General chemistry化工仪表Chemical engineering and meter化学实验Experiment in general chemistry大学物理College physics应用电子技术The application of electronic technology概率论Probability theory线性代数Linear algebra高等数学Advanced mathematics必修课The required courses选修课Optional courses限选课Limited optional courses实践课Practical courses军训Military training专业劳动Work in specialty and for production教学实践Practice in the course生产实习Training for working毕业论文(设计)The thesis or designing for graduation 物化胶化Physical colloid chemistry人文科学学院(College of Humanities)法律基础Fundamentals of law社会主义人生实践The socialist practice in one’s life形势政策教育The education of situation and policy马克思主义原理The course on Marxist theories中国革命史The history of Chinese revolution中国革命的理论与实践The theory and practice of the Chinese revolution社会调查研究理论与方法Theory and method on social investigation and research 中国社会主义建设China’s socialist construction国际贸易International trade经济法学Economic law中国社会主义市场经济概论An introduction to china’s socialist market eco nomy政治经济学Political economics西方经济学Western economics行政管理学Administration management应用写作Practical writing思想教育Ideological education自然科学方法论The methodology of natural science逻辑学Logic农业文献检索Agricultural literature indexing专业英语Special English体育Physical training毛泽东思想概论An introduction to Mao zedong thought邓小平理论概论An introduction to Deng xiaoping theory教育学Pedagogy思想道德修养Thought & moral training教学法Teaching method应用写作Practical writing农业史Agricultural history经济贸易学院(College of Economics and Trade)乡镇企业管理学院(College of Rural Enterprise Management)宏观经济学Macroeconomics微观经济学Microeconomics政治经济学Political economics发展经济学Development economics农业经济学Agricultural economics外国农业经济Foreign agricultural economics中国经济地理Economy geography in China经济法学The law of economics国际商法International commercial law管理信息系统Management information system农业会计学Agricultural accounting消费经济学Consumption economics电算化会计原理Computer accounting成本会计Cost accounting统计学原理Principle of statistics商品流通统计Accounting in commodity circulation金融统计Financial statistics会计学原理Principle of accounting商品流通企业会计Business accounting in commodity circulation财务会计学Financial accounting审计学Auditing银行会计Bank accounting农业政策学Agricultural policy管理学原理Principle management企业学原理Business management房地产经营管理Administration and management of real estate银行经营管理Administration and management of bank商业企业经营管理Business administration and management涉外企业管理Foreign business management资源经济学Resource economics农产品贸易学Agricultural products trade国际贸易International trade进出口贸易实务Practice in import-Export trade市场营销学Marketing国际市场营销学International marketing财政学Public finance国际金融International finance证券投资Investment on securities公共关系学Public relations货币银行学Economics of money and banking投资经济学Economics of investment国际结算International settlement银行信贷学Bank credit财政金融Public finance and monetary economics期货交易理论与实务Theory and practices of futures土地经济学Land economics乡镇企业经济管理The economic management of tow’s enterprise 经济计量学Economical estimate审计学audit农学系(Department of Agronomy)农学院(College of Agriculture)制茶学Manufacture of tea作物育种学(各论)Crop breeding作物育种学(总论)Crop breeding (general discourse)种子学原理Principles of seed science农业管理学Agricultural management农产品综合利用Comprehensive utilization of crop products耕作学Cultivation science经济作物学Industry crop science农业气象基础Agrometeorology遗传学Genetics茶树栽培学Tea cultivation茶叶审评与检验Tea tasting and inspection试验设计与统计分析Experimental designs and statistical analyses农业生态学Agroecology农业自然资源利用及农业区划Utilization of agricultural resources and agricultural regionalization 茶树能种学Tea plant breeding粮食作物学Food crop science茶叶生物化学Biochemistry of tea农业推广学Agricultural popularization农业环境保护Agricultural environmental protection作物栽培学与耕作学Crop cultivation & geoponics蚕桑系(Department of Sericulture)艺术设计学院(College of Art Design)蚕桑综合利用Silkworm-mulberry multipurpose utilization茧丝学Cocoon silk science养蚕学Seri cultural science蚕体解剖生理Anatomy and physiology of silkworm桑树栽培及育种学Mulberry cultivation & breeding桑树病虫害防治学蚕种学Silkworm egg production家蚕遗传育种Silkworm genetic of thremmatology遗传学Genetics蚕病学Silkworm pathology蚕桑学Sericulture园艺系(Department of Horticulture)园艺学院(College of Horticulture)插花艺术Art of floweral arrangement蔬菜育种学Vegetable breeding花卉园艺学Floriculture园艺商品学Marketing of horticultural product园艺设施栽培Horticultural facilities culture植物显微技术Plant microtechnology园艺通论General horticulture园艺昆虫学Horticultural entomology园艺植物育种学Plant breeding in horticulture果树生理学Fruit tree physiology园艺研究法Horticulture studies果树栽培学总论Pomology园艺产品贮藏保鲜学Techniques in preservation of horticultural products园艺植物病理学The pest control of horticulture plant花卉保鲜学Techniques in preservation of flowers & plants园艺植物生理学Horticulture plant pathology蔬菜栽培学Vegetable culture盆景艺术Pruning采后生理Post harvest physiology果树抗性育种专题Special topic on fruit tree resistance园艺植物的生物技术The biotechnique of horticultural plant园艺概论An outline of horticulture蔬菜学Olericulture果树学Pomology工程技术学院(College of polytechnics)工程学院(College of Engineering)建筑电工Architectural electrotechnics电工学Electrotechnics工业电子学Industrial electronics材料力学Strength of materials建筑力学(结构力学部分)Mechanics of structure理论力学Theoretical mechanics机械设计Machinery design机械原理Theory of machine and mechanism画法几何学Drawing geometry机械制图Engineering drawing工程制图Engineering drawing园林工程制图Landscape drawing建筑制图Building drawing液压技术2 Hydraulic technique 2机械工程材料Materials of mechanical engineering机床夹具设计原理Theory of jig design for machine tool冷冲工艺及冷冲模设计Punching technology and punch die design金属切削原理与刀具Principle of l cutting and cutting tool金属工艺学l technology机械制造工艺学Manufactural technology of machinery金属工艺学l technology液压技术1 Hydraulic technique 1汽车维修理论Theory of automobile service汽车运输学Transportation of automobile互换性与测量技术Interchangeability and technical measurement汽车构造Construction of automobile汽车运用工程Automobile application engineering热工基础Fundamental of thermo-technology食品干燥工艺与设备Food drying technology and equipment食品包装机械Food packaging machinery农业机械学Agricultural machinery食品工程原理Theory of food process engineering食品加工机械与设备Foot processing machinery and equipments砼与砌体结构Reinforce concrete建筑构造Structure of building建筑材料Constructional material建筑施工技术与施工组织Technology and planning of building operation单层工业厂房排架结构设计The design of single-factory building with d structure 高层建筑结构设计Design of high rise building民用建筑设计原理Design of civil architecture农业系统工程及管理工程Systems engineering and management engineering资源环境学院(College of Resources and Environment)环境监测Environmental monitoring土壤农业化学Agrochemistry analysis生产布局学原理Principle of productive distribution城镇建设用地管理Management of land urban construction城市规划原理Principle of urban planning资源经济学Resources economics经济地理Economic geography土地资源调查Land resources survey地图绘编Map establishment遥感技术基础Fundamental of remote sensing technology土地信息系统Land information system地籍管理Land management土地规划学Land planning science土地管理学Land management土地经济学Land economic房地产管理Management of real estate房地产估价Appraisement of real estate固体废物的处理与处置Treatment & disposal wastes城市污泥的农业再循环与生态环境The agricultural recycling of municipal sludge and the ecological environment 大气污染控制工程Air pollution controlling engineering环境质量评价Environmental quality assessment环境化学Environmental chemistry水体污染控制工程Water pollution controlling engineering环境生态Environmental ecology土壤污染与防治Soil pollution环境保护概论Introduction of environmental protection农业环境保护概论Introduction of agricultural environmental protection无土栽培原理与技术Theories and techniques of soilless culture农业化学总论Introduction of agrochemistry作物施肥原理Principles of crop fertilization作物营养研究法Methodology of plant nutrition土壤物理学Soil physics土壤学Pedology环境土壤学Environmental pedology土壤化学Soil chemistry土壤粘粒矿物Mineral of soil clay fration土质学基础Basis of geology土壤地理学Soil geography区域土壤学Regional pedology土壤资源调查Soil resources survey茶树病虫害(病害部分) Tea disease and pest (disease section)植物检疫学Quarantine for pests植物病毒学Plant virology果树病理学Fruit tree pathology果蔬病害Fruit and vegetable diseases植物免疫学Plant immunology普通昆虫学General entomology真菌资源及利用Fungal resources and their utilization除草剂毒理学Toxicology of herbicides植物病害生物防治学Biological prevention and control of plant diseases害虫生物防治Biological control杀菌剂毒理学Toxicology of fungicides植物病害流行学Epidemiology of plant diseases农业螨类学Agricultural acarology害虫综合防治Integrated pest management生物统计学Biometrics城市昆虫学Civil entomology作物抗虫育种原理及应用Principle and application of resistant plant breeding 植物病原细菌学Plant bacteriology植物病理学Plant pathology真菌分类学Taxonomy of fungi植物线虫学Plant nematology农业植物病理学Agricultural phytopathology普通植物病理学General phytopathology果蔬昆虫学Fruit plant & vegetable entomology果蔬贮运病害Fruit and vegetable diseases during storage食用真菌学Edible fung林学院College of Forestry数理统计Mathematical statistics遗传学Genetics树木育种学Forest tree breeding树木育苗学Tree seeds and nursery stock science自然保护区学Science of nature reserve造林学Silviculture林业技术经济学Forestry technology economics森林经营学Forest management林业经济管理学Management of forestry economics林业政策与法规Policies and laws of forestry会计学原理Fundamentals of accounting树木病理学Forest pathology测树学Forest measuration测量学Surveying森林生态学Forest ecology森林土壤学Forest soil science森林经理学Forest management森林昆虫学Forest entomology树木学Dendrology机械设计基础Fundamentals of mechanical design厂内运输Equipment of transit in factory胶合板制造学The manufacturing of plywood木材加工企业管理Forest products management胶粘剂与涂料Adhesive and paint木材学Wood science木材干燥Timber drying木制品生产工艺学Tec manufacturing of wood products纤维板制造学Fiberboard manufacturing technology刨花板制造学The manufacturing of particleboard木材切削原理与刀具The principles of wood cutting and tools木工机械Wood machinery土壤学Soil science经济林育种学Economic forest breeding经济林昆虫学Economic forest entomology经济林病理学Economic forest pathology经济林栽培学Economic forest culture园林设计Parks and gardens design造型艺术Plastic art城市绿地规划City open spaces planning园林树木栽培养护学Garden tree cultivation园林树木学Ornamental dendrology园林专业绘画课Painting of landscape architecture城市规划基础Fundamentals of city planning城市园林绿化经济管理Economic management of urban landscape gardening 风景园林设计初步Elementary landscape architecture design园林植物病理学Ornamental plant pathology园林昆虫学Ornamental plant entomology园林史History of landscape architecture园林工程Landscape architectural engineering土壤学Soil science城市生态学Urban ecology森林保护学Forest protection。

各专业英文翻译

各专业英文翻译

法学 Law Study英语 English日语 Japanese信息与计算科学 Information and Computation Science应用物理学 Applied Physics冶金工程 Metallurgical Engineering金属材料工程 Metallic Materials Engineering无机非金属材料 Inorganic Nonmetallic Materials材料成型及控制工程 Material Formation and controlEngineering高分子材料与工程 Multimolecular Materials and Engineering工业设计 Industrial Disign建筑学 Architecture城市规划 City Planning艺术设计 Artistical Disign包装工程 Packaging Engineering机械设计制造及自动化Machine Disign,Manufacturing,and Automation热能与动力工程 Thermal and Power Engineering水利水电工程 WaterConservance and Electro-power Engineering测控技术与仪器 Technique and Instrumentation of Measurements电气工程及其自动化 Electric Engineering and its Automation自动化 Automation通信工程 Communication Engineering电子信息科学与技术 Sience and Technology of Electronic Information 计算机科学与技术 Computer Sience and Technology土木工程 Civil Engineering工程管理 Project Management给水排水工程 Water Supply and Sewage Engineering建筑环境与设备工程 Constructional Environment and Equipment Engineering 过程装备与控制工程 Processing Units and Control Engineering环境工程 Environmental Engineering化学工程与工艺 Chemacal Engineering and Technology安全工程 Safty Engineering工商管理 Industrial and Commercial Management市场营销 Market Management and Sales会计学 Accounting旅游管理 Tourism Management信息管理与信息系统 Information Management and System金融学 Finance国际经济与贸易 International Economy and Trade食品科学与工程 Food Sience and Engineering生物工程 Biological Engineering纺织工程 Textile Engineering建筑环境与设备工程、Constructional Environment and Equipment Engineering 过程装备与控制工程、Processing Units and Control Engineering现代家政学、 Modern Domestic Science运动训练科学系、 Sports Train Science食品营养与检测、 Food Nutrition and Detect国际新闻、 International News体育健康教育系 Sports Health Education哲学 Philosophy马克思主义哲学 Philosophy of Marxism中国哲学 Chinese Philosophy外国哲学 Foreign Philosophies逻辑学 Logic伦理学 Ethics美学 Aesthetics宗教学 Science of Religion科学技术哲学 Philosophy of Science and Technology经济学 Economics理论经济学 Theoretical Economics政治经济学 Political Economy经济思想史 History of Economic Thought经济史 History of Economic西方经济学 Western Economics世界经济 World Economics人口、资源与环境经济学 Population, Resources and Environmental Economics应用经济学 Applied Economics国民经济学 National Economics区域经济学 Regional Economics财政学(含税收学) Public Finance (including Taxation)金融学(含保险学) Finance (including Insurance)产业经济学 Industrial Economics国际贸易学 International Trade劳动经济学 Labor Economics统计学 Statistics数量经济学 Quantitative Economics中文学科、专业名称英文学科、专业名称国防经济学 National Defense Economics法学 Law法学 Science of Law法学理论 Jurisprudence法律史 Legal History宪法学与行政法学 Constitutional Law and Administrative Law 刑法学 Criminal Jurisprudence民商法学(含劳动法学、社会保障法学) Civil Law and Commercial Law (including Science of Labour Law and Science of Social Security Law )诉讼法学 Science of Procedure Laws经济法学 Science of Economic Law环境与资源保护法学 Science of Environment and Natural Resources Protection Law国际法学(含国际公法学、国际私法学、国际经济法学、) International law (including International Public law, International Private Law and International Economic Law)军事法学 Science of Military Law政治学 Political Science政治学理论 Political Theory中外政治制度 Chinese and Foreign Political Institution科学社会主义与国际共产主义运动 Scientific Socialism and InternationalCommunist Movement中*史(含党的学说与党的建设) History of the Communist Party of China(including the Doctrine of China Party and Party Building) 马克思主义理论与思想政治教育 Education of Marxist Theory and Education in Ideology and Politics国际政治学 International Politics国际关系学 International Relations外交学 Diplomacy社会学 Sociology社会学 Sociology人口学 Demography人类学 Anthropology民俗学(含中国民间文学) Folklore (including Chinese Folk Literature)民族学 Ethnology民族学 Ethnology马克思主义民族理论与政策 Marxist Ethnic Theory and Policy 中国少数民族经济 Chinese Ethnic Economics中国少数民族史 Chinese Ethnic History中国少数民族艺术 Chinese Ethnic Art教育学 Education教育学 Education Science教育学原理 Educational Principle课程与教学论 Curriculum and Teaching Methodology教育史 History of Education比较教育学 Comparative Education学前教育学 Pre-school Education高等教育学 Higher Education成人教育学 Adult Education职业技术教育学 Vocational and Technical Education特殊教育学 Special Education教育技术学 Education Technology心理学 Psychology基础心理学 Basic Psychology发展与心理学 Developmental and Educational Psychology应用心理学 Applied Psychology体育学 Science of Physical Culture and Sports体育人文社会学 Humane and Sociological Science of Sports 运动人体科学 Human Movement Science体育教育训练学 Theory of Sports Pedagogy and Training民族传统体育学 Science of Ethnic Traditional Sports文学 Literature中国语言文学 Chinese Literature文艺学 Theory of Literature and Art语言学及应用语言学 Linguistics and Applied Linguistics汉语言文字学 Chinese Philology中国古典文献学 Study of Chinese Classical Text中国古代文学 Ancient Chinese Literature中国现当代文学 Modern and Contemporary Chinese Literature 中国少数民族语言文学 Chinese Ethnic Language and Literature比较文学与世界文学 Comparative Literature and World Literature外国语言文学 Foreign Languages and Literatures英语语言文学 English Language and Literature俄语语言文学 Russian Language and Literature法语语言文学 French Language and Literature德语语言文学 German Language and Literature日语语言文学 Japanese Language and Literature印度语言文学 Indian Language and Literature西班牙语语言文学 Spanish Language and Literature阿拉伯语语言文学 Arabic Language and Literature欧洲语言文学 European Language and Literature亚非语言文学 Asian-African Language and Literature外国语言学及应用语言学 Linguistics and Applied Linguistics in Foreign Languages新闻传播学 Journalism and Communication新闻学 Journalism传播学 Communication艺术学 Art艺术学 Art Theory音乐学 Music美术学 Fine Arts设计艺术学 Artistic Design戏剧戏曲学 Theater and Chinese Traditional Opera电影学 Film广播电视艺术学 Radio and television Art舞蹈学 Dance历史学 History历史学 History史学理论及史学史 Historical Theories and History of Historical Science考古学及博物馆学 Archaeology and Museology历史地理学 Historical Geography历史文献学(含敦煌学、古文字学) Studies of Historical Literature (includingPaleography and Studies of Dunhuang)专门史 History of Particular Subjects中国古代史 Ancient Chinese History中国近现代史 Modern and Contemporary Chinese History世界史 World History理学 Natural Science数学 Mathematics基础数学 Fundamental Mathematics计算数学 Computational Mathematics概率论与数理统计 Probability and Mathematical Statistics 应用数学 Applied mathematics运筹学与控制论 Operational Research and Cybernetics物理学 Physics理论物理 Theoretical Physics粒子物理与原子核物理 Particle Physics and Nuclear Physics原子与分子物理 Atomic and Molecular Physics等离子体物理 Plasma Physics凝聚态物理 Condensed Matter Physics声学 Acoustics光学 Optics无线电物理 Radio Physics化学 Chemistry无机化学 Inorganic Chemistry分析化学 Analytical Chemistry有机化学 Organic Chemistry物理化学(含化学物理) Physical Chemistry (including Chemical Physics)高分子化学与物理 Chemistry and Physics of Polymers天文学 Astronomy天体物理 Astrophysics天体测量与天体力学 Astrometry and Celestial Mechanics地理学 Geography自然地理学 Physical Geography人文地理学 Human Geography地图学与地理信息系统 Cartography and Geography Information System大气科学 Atmospheric Sciences气象学 Meteorology大气物理学与大气环境 Atmospheric Physics and Atmospheric Environment海洋科学 Marine Sciences物理海洋学 Physical Oceanography海洋化学 Marine Chemistry海洋生理学 Marine Biology海洋地质学 Marine Geology地球物理学 Geophysics固体地球物理学 Solid Earth Physics空间物理学 Space Physics地质学 Geology矿物学、岩石学、矿床学 Mineralogy, Petrology, Mineral Deposit Geology地球化学 Geochemistry古生物学与地层学(含古人类学) Paleontology and Stratigraphy (including Paleoanthropology)构造地质学 Structural Geology第四纪地质学 Quaternary Geology生物学 Biology植物学 Botany动物学 Zoology生理学 Physiology水生生物学 Hydrobiology微生物学 Microbiology神经生物学 Neurobiology遗传学 Genetics发育生物学 Developmental Biology细胞生物学 Cell Biology生物化学与分子生物学 Biochemistry and Molecular Biology 生物物理学 Biophysics生态学 Ecology系统科学 Systems Science系统理论 Systems Theory系统分析与集成 Systems Analysis and Integration科学技术史 History of Science and Technology工学 Engineering力学 Mechanics一般力学与力学基础 General and Fundamental Mechanics固体力学 Solid Mechanics流体力学 Fluid Mechanics工程力学 Engineering Mechanics机械工程 Mechanical Engineering机械制造及其自动化 Mechanical Manufacture and Automation 机械电子工程 Mechatronic Engineering机械设计与理论 Mechanical Design and Theory车辆工程 Vehicle Engineering光学工程 Optical Engineering仪器科学与技术 Instrument Science and Technology精密仪器及机械 Precision Instrument and Machinery测试计量技术及仪器 Measuring and Testing Technologies and Instruments材料科学与工程 Materials Science and Engineering材料物理与化学 Materials Physics and Chemistry材料学 Materialogy材料加工工程 Materials Processing Engineering冶金工程 Metallurgical Engineering冶金物理化学 Physical Chemistry of Metallurgy钢铁冶金 Ferrous Metallurgy有色金属冶金 Non-ferrous Metallurgy动力工程及工程热物理 Power Engineering and Engineering Thermophysics工程热物理 Engineering Thermophysics热能工程 Thermal Power Engineering动力机械及工程 Power Machinery and Engineering流体机械及工程 Fluid Machinery and Engineering制冷及低温工程 Refrigeration and Cryogenic Engineering化工过程机械 Chemical Process Equipment电气工程 Electrical Engineering电机与电器 Electric Machines and Electric Apparatus电力系统及其自动化 Power System and its Automation高电压与绝缘技术 High Voltage and Insulation Technology 电力电子与电力传动 Power Electronics and Power Drives电工理论与新技术 Theory and New Technology of Electrical Engineering电子科学与技术 Electronics Science and Technology物理电子学 Physical Electronics电路与系统 Circuits and Systems微电子学与固体电子学 Microelectronics and Solid State Electronics电磁场与微波技术 Electromagnetic Field and Microwave Technology信息与通信工程 Information and Communication Engineering 通信与信息系统 Communication and Information Systems信号与信息处理 Signal and Information Processing控制科学与工程 Control Science and Engineering控制理论与控制工程 Control Theory and Control Engineering检测技术与自动化装置 Detection Technology and Automatic Equipment系统工程 Systems Engineering模式识别与智能系统 Pattern Recognition and Intelligent Systems导航、制导与控制 Navigation, Guidance and Control计算机科学与技术 Computer Science and Technology计算机软件与理论 Computer Software and Theory计算机系统结构 Computer Systems Organization计算机应用技术 Computer Applied Technology建筑学 Architecture建筑历史与理论 Architectural History and Theory建筑设计及其理论 Architectural Design and Theory城市规划与设计(含风景园林规划与设计) Urban Planning and Design (including Landscape Planning and Design)建筑技术科学 Building Technology Science土木工程 Civil Engineering岩土工程 Geotechnical Engineering结构工程 Structural Engineering市政工程 Municipal Engineering供热、供燃气、通风及空调工程 Heating, Gas Supply, Ventilating and Air Conditioning Engineering防灾减灾工程及防护工程 Disaster Prevention and Reduction Engineering and Protective Engineering桥梁与隧道工程 Bridge and Tunnel Engineering水利工程 Hydraulic Engineering水文学及水资源 Hydrology and Water Resources水力学及河流动力学 Hydraulics and River Dynamics水工结构工程 Hydraulic Structure Engineering水利水电工程 Hydraulic and Hydro-Power Engineering港口、海岸及近海工程 Harbor, Coastal and Offshore Engineering 测绘科学与技术 Surveying and Mapping大地测量学与测量工程 Geodesy and Survey Engineering摄影测量与遥感 Photogrammetry and Remote Sensing地图制图学与地理信息工程 Cartography and Geographic Information Engineering化学工程与技术 Chemical Engineering and Technology化学工程 Chemical Engineering化学工艺 Chemical Technology生物化工 Biochemical Engineering应用化学 Applied Chemistry工业催化 Industrial Catalysis地质资源与地质工程 Geological Resources and Geological Engineering矿产普查与勘探 Mineral Resource Prospecting and Exploration 地球探测与信息技术 Geodetection and Information Technology 地质工程 Geological Engineering矿业工程 Mineral Engineering采矿工程 Mining Engineering矿物加工工程 Mineral Processing Engineering安全技术及工程 Safety Technology and Engineering石油与天然气工程 Oil and Natural Gas Engineering油气井工程 Oil-Gas Well Engineering油气田开发工程 Oil-Gas Field Development Engineering油气储运工程 Oil-Gas Storage and Transportation Engineering 纺织科学与工程 Textile Science and Engineering纺织工程 Textile Engineering纺织材料与纺织品设计 Textile Material and Textiles Design纺织化学与染整工程 Textile Chemistry and Dyeing and Finishing Engineering服装设计与工程 Clothing Design and Engineering轻工技术与工程 The Light Industry Technology and Engineering 制浆造纸工程 Pulp and Paper Engineering制糖工程 Sugar Engineering发酵工程 Fermentation Engineering皮革化学与工程 Leather Chemistry and Engineering交通运输工程 Communication and Transportation Engineering道路与铁道工程 Highway and Railway Engineering交通信息工程及控制 Traffic Information Engineering & Control 交通运输规划与管理 Transportation Planning and Management载运工具运用工程 Vehicle Operation Engineering船舶与海洋工程 Naval Architecture and Ocean Engineering船舶与海洋结构物设计制造 Design and Construction of Naval Architecture and Ocean Structure轮机工程 Marine Engine Engineering水声工程 Underwater Acoustics Engineering航空宇航科学与技术 Aeronautical and Astronautical Science and Technology飞行器设计 Flight Vehicle Design航空宇航推进理论与工程 Aerospace Propulsion Theory and Engineering航空宇航器制造工程 Manufacturing Engineering of Aerospace Vehicle人机与环境工程 Man-Machine and Environmental Engineering兵器科学与技术 Armament Science and Technology武器系统与运用工程 Weapon Systems and Utilization Engineering 兵器发射理论与技术 Armament Launch Theory and Technology火炮、自动武器与弹药工程 Artillery, Automatic Gun and Ammunition Engineering军事化学与烟火技术 Military Chemistry and Pyrotechnics核科学与技术 Nuclear Science and Technology核能科学与工程 Nuclear Energy Science and Engineering核燃料循环与材料 Nuclear Fuel Cycle and Materials核技术及应用 Nuclear Technology and Applications辐射防护及环境保护 Radiation and Environmental Protection农业工程 Agricultural Engineering农业机械化工程 Agricultural Mechanization Engineering农业水土工程 Agricultural Water-Soil Engineering农业生物环境与能源工程 Agricultural Biological Environmental and Energy Engineering农业电气化与自动化 Agricultural Electrification and Automation林业工程 Forestry Engineering森林工程 Forest Engineering木材科学与技术 Wood Science and Technology林产化学加工工程 Chemical Processing Engineering of Forest Products环境科学与工程 Environmental Science and Engineering环境科学 Environmental Science环境工程 Environmental Engineering生物医学工程 Biomedical Engineering食品科学与工程 Food Science and Engineering食品科学 Food Science粮食、油脂及植物蛋白工程 Cereals, Oils and Vegetable Protein Engineering农产品加工及贮藏工程 Processing and Storage of Agriculture Products水产品加工及贮藏工程 Processing and Storage of Aquatic Products农学 Agriculture作物学 Crop Science作物栽培学与耕作学 Crop Cultivation and Farming System作物遗传育种学 Crop Genetics and Breeding园艺学 Horticulture果树学 Pomology蔬菜学 Olericulture茶学 Tea Science农业资源利用学 Utilization Science of Agricultural Resources 土壤学 Soil Science植物营养学 Plant Nutrition植物保护学 Plant Protection植物病理学 Plant Pathology农业昆虫与害虫防治 Agricultural Entomology and Pest Control 农药学 Pesticide Science畜牧学 Animal Science动物遗传育种与繁殖 Animal Genetics, Breeding and Reproduction Science动物营养与饲料科学 Animal Nutrition and Feed Science草业科学 Practaculture Science特种经济动物饲养学(含蚕、蜂等) The Rearing of Special-type EconomicAnimals (including Silkworm, Honeybees, etc.)兽医学 Veterinary Medicine基础兽医学 Basic Veterinary Medicine预防兽医学 Preventive Veterinary Medicine临床兽医学 Clinical Veterinary Medicine林学 Forestry林木遗传育种学 Forest Tree Genetics and Breeding森林培育学 Silviculture森林保护学 Forest Protection森林经理学 Forest Management野生动植物保护与利用 Wildlife Conservation and Utilization 园林植物与观赏园艺 Ornamental Plants and Horticulture水土保持与荒漠化防治 Soil and Water Conservation and Desertification Combating水产学 Fisheries Science水产养殖学 Aquaculture Science捕捞学 Fishing Science渔业资源学 Science of Fisheries Resources医学 Medicine基础医学 Basic Medicine人体解剖与组织胚胎学 Human Anatomy, Histology and Embryology 免疫学 Immunology病原生物学 Pathogenic Organisms病理学与病理生理学 Pathology and Pathophysiology法医学 Forensic Medicine放射医学 Radiation Medicine航空航天与航海医学 Aerospace and Nautical medicine临床医学 Clinical Medicine内科学(含心血管病学、血液病学、呼吸系病学、消化系病学、内分泌与代谢病学、肾脏病学、风湿病学、传染病学) Internal medicine (including Cardiology, Hematology, Respiratory, Gastroenterology, Endocrinology and Metabolism, Nephrology, Rheuma-tology, Infectious Diseases)儿科学 Pediatrics老年医学 Geriatrics神经病学 Neurology精神病与精神卫生学 Psychiatry and Mental Health皮肤病与性病学 Dermatology and Venereology影像医学与核医学 Imaging and Nuclear Medicine临床检验诊断学 Clinical Laboratory Diagnostics护理学 Nursing外科学(含普通外科学、骨外科学、泌尿外科学、胸心血管外科学、神经外科学、整形外科学、烧伤外科学、野战外科学) Surgery (General Surgery, Orthopedics, Urology, Cardiothoracic Surgery, Neurosurgery, Plastic Surgery, Burn Surgery, Field Surgery)妇产科学 Obstetrics and Gynecology眼科学 Ophthalmic Specialty耳鼻咽喉科学 Otolaryngology肿瘤学 Oncology康复医学与理疗学 Rehabilitation Medicine & Physical Therapy 运动医学 Sports Medicine麻醉学 Anesthesiology急诊医学 Emergency Medicine口腔医学 Stomatology口腔基础医学 Basic Science of Stomatology口腔临床医学 Clinical Science of Stomatology公共卫生与预防医学 Public Health and Preventive Medicine 流行病与卫生统计学 Epidemiology and Health Statistics劳动卫生与环境卫生学 Occupational and Environmental Health 营养与食品卫生学 Nutrition and Food Hygiene儿少卫生与妇幼保健学 Maternal, Child and Adolescent Health 卫生毒理学 Hygiene Toxicology军事预防医学 Military Preventive Medicine中医学 Chinese Medicine中医基础理论 Basic Theories of Chinese Medicine中医临床基础 Clinical Foundation of Chinese Medicine中医医史文献 History and Literature of Chinese Medicine方剂学 Formulas of Chinese Medicine中医诊断学 Diagnostics of Chinese Medicine中医内科学 Chinese Internal Medicine中医外科学 Surgery of Chinese Medicine中医骨伤科学 Orthopedics of Chinese Medicine中医妇科学 Gynecology of Chinese Medicine中医儿科学 Pediatrics of Chinese Medicine中医五官科学 Ophthalmology and Otolaryngoloy of Chinese Medicine针灸推拿学 Acupuncture and Moxibustion and Tuina of Chinese medicine民族医学 Ethnomedicine中西医结合医学 Chinese and Western Integrative Medicine中西医结合基础医学 Basic Discipline of Chinese and Western Integrative中西医结合临床医学 Clinical Discipline of Chinese and Western Integrative Medicine药学 Pharmaceutical Science药物化学 Medicinal Chemistry药剂学 Pharmaceutics生药学 Pharmacognosy药物分析学 Pharmaceutical Analysis微生物与生化药学 Microbial and Biochemical Pharmacy药理学 Pharmacology中药学 Science of Chinese Pharmacology军事学 Military Science军事思想学及军事历史学 Military Thought and Military History 军事思想学 Military Thought军事历史学 Military History战略学 Science of Strategy军事战略学 Military Strategy战争动员学 War Mobilization战役学 Science of Operations联合战役学 Joint Operation军种战役学(含第二炮兵战役学) Armed Service Operation (including Operation of Strategic Missile Force)战术学 Science of Tactics合同战术学 Combined-Arms Tactics兵种战术学 Branch Tactics军队指挥学 Science of Command作战指挥学 Combat Command军事运筹学 Military Operation Research军事通信学 Military Communication军事情报学 Military Intelligence密码学 Cryptography军事教育训练学(含军事体育学) Military Education and Training (including Military Physical Training)军制学 Science of Military System军事组织编制学 Military Organizational System军队管理学 Military Management军队政治工作学 Science of Military Political Work军事后勤学与军事装备学 Science of Military Logistics and Military Equipment军事后勤学 Military Logistics后方专业勤务 Rear Special Service军事装备学 Military Equipment管理学 Management Science管理科学与工程 Management Science and Engineering工商管理学 Science of Business Administration会计学 Accounting企业管理学(含财务管理、市场营销学、人力资源管理学) Corporate Management (including Financial Management, Marketing, and Human Resources Management)旅游管理学 Tourist Management技术经济及管理学 Technology Economy and Management农林经济管理学 Agricultural and Forestry Economics & Management农业经济管理学 Agricultural Economics & Management林业经济管理学 Forestry Economics & Management公共管理学 Science of Public Management行政管理学 Administration Management社会医学与卫生事业管理学 Social Medicine and Health Management教育经济与管理学 Educational Economy and Management社会保障学 Social Security土地资源管理学 Land Resource Management图书馆、情报与档案学 Science of Library, Information and Archival图书馆学 Library Science情报学 Information Science档案学 Archival Science欢迎您的下载,资料仅供参考!致力为企业和个人提供合同协议,策划案计划书,学习资料等等打造全网一站式需求。

各学院各部门专业中英文名称(仅供参考)

各学院各部门专业中英文名称(仅供参考)

20190611CUIT各部门教学专业中英文名称一、教学部门二、机关部处三、产业与产业部门四、职务职称及专业五、其它教育类相关词汇培养独立分析问题和解决问题的能力to cultivate the ability to analyze and solve concrete problems independently 毕业论文thesis/ dissertation成绩单transcript奖学金scholarship旁听生auditor人才talent授予...学位confer..degree校友alumnus/alumna住宿生boarder注册人数enrollment专业major/specialty百分制100-mark system /percentage making system办学效益efficiency in school management必修课required/compulsory course毕业典礼graduation ceremony / commencement毕业鉴定graduation appraisal毕业证书diploma /graduation certificate博士后科研流动站center for post-doctoral studies补考make-up examination财政拨款financial allocation差生underachievers / exceptional students/a below average student大专three-year higher education program /junior college program代课教师 a substitute teacher德才兼备combine ability with character/equal stress on integrity and ability德、智、体、美、劳全面发展all-round development of moral/intellectual/physical/aesthetics and labor education发挥学生主动性、创造性give scope to the students’ initiative and creativeness分校 a branch school高等教育higher education公益性文化事业non-profit cultural undertakings国家助学金state stipend/subsidy函授学院correspondence school纪律和法制教育education in discipline and the legal system教学大纲teaching program /syllabus教职员teaching and administrative staff课程表school timetable课外活动extracurricular activities理工科大学college/university of science and engineering领取奖学金的学生grant-aided student留级repeat the year’s work / to stay down母校alma mater培养大批高素质人才bring up high-caliber talents培养独立分析和解决问题的能力cultivate the ability to analyze and solve concrete problems independently培养人才nurture human talents培养学生自学能力foster the students’ ability to study on their own双学士制 a double BA degree system文化交流活动cultural exchange activities西学东渐、东学西渐the movement of Eastern learning spreading to the West and Western learning spreading to the East雄厚的教资力量 a strong teaching staff选修课elective/optional course学分制the credit system学历record of formal schooling学年school/ academic year学生会students’ union /association学术报告会symposium学习成绩academic/school record学习年限period of schooling因材施教teach students according to their aptitude应届毕业生graduating student应试教育exam-oriented education重点学科key disciplinary areas or priority fields of study综合性大学comprehensive university毕业证书graduation certificate博士后post doctor大学一年级freshman / first-year student大学二年级sophomore/second-year student大学三年级junior/third-year student大学四年级senior/fourth-year student大专生junior college student工商管理硕士Master of Business Administration教学法pedagogy品学兼优excellent in character and learning文/理学博士Doctor of Arts/ Science学位证书degree certificate。

各专业英文翻译

各专业英文翻译

哲学Philosophy马克思主义哲学Philosophy of Marxism中国哲学Chinese Philosophy夕卜国哲学Foreig n Philosophies逻辑学Logic伦理学Ethics美学Aesthetics宗教学Scie nee of Religio n科学技术哲学Philosophy of Scie nee and Tech no logy经济学Econo mics理论经济学Theoretical Economics政治经济学Political Economy经济思想史History of Economic Thought经济史History of Econo mic西方经济学Western Economics世界经济World Economics人口、资源与环境经济学Populatio n, Resources andEn vir onmen tal Econo mics应用经济学Applied Economics国民经济学National Economics区域经济学Regional Economics财政学(含税收学) Public Finance (i ncludi ng Taxatio n)金融学(含保险学) Finance (in clud ing In sura nee)产业经济学In dustrial Econo mics国际贸易学International Trade劳动经济学Labor Economics统计学Statistics数量经济学Quantitative Economics中文学科、专业名称英文学科、专业名称国防经济学National Defense Economics法学Law法学Scie nee of Law法学理论Jurisprudenee法律史Legal History宪法学与行政法学Constitutional Law and Administrative Law刑法学Criminal Jurisprude nee民商法学(含劳动法学、社会保障法学)Civil Law and Commercial Law (in clud ing Scie nee of Labour Law and Scie nee of Social Security Law )诉讼法学Scienee of Procedure Laws经济法学Scienee of Economic Law环境与资源保护法学Scienee of Environment and Natural Resources Protectio n Law国际法学(含国际公法学、国际私法学、国际经济法学、)Intern ati on al law (in clud ing Intern ati onal Public law,Intern ati onal Private Law and In ter nati onal Econo mic Law)军事法学Scienee of Military Law政治学Political Scie nee政治学理论Political Theory中外政治制度Chinese and Foreign Political Institution科学社会主义与国际共产主义运动Scie ntific Socialism and Intern ati onalCommunist Moveme nt中*史(含党的学说与党的建设)History of the Communist Party of Chi na(in cludi ng the Doctri ne of Chi na Party and Party Buildi ng)马克思主义理论与思想政治教育Educatio n of Marxist Theory and Educatio n in Ideology and Politics国际政治学International Politics国际关系学International Relations夕卜交学Diplomacy社会学Sociology社会学Sociology人口学Demography人类学Anthropology民俗学(含中国民间文学)Folklore (including Chinese FolkLiterature)民族学Eth nology民族学Eth nology马克思主义民族理论与政策Marxist Eth nic Theory and Policy 中国少数民族经济Chinese Ethnic Economics中国少数民族史Chinese Ethnic History中国少数民族艺术Chinese Ethnic Art教育学Educatio n教育学Educati on Scie nee教育学原理Educational Principle课程与教学论Curriculum and Teachi ng Methodology教育史History of Education比较教育学Comparative Education学前教育学Pre-school Education高等教育学Higher Education成人教育学Adult Education职业技术教育学Vocational and Technical Education特殊教育学Special Education教育技术学Education Technology心理学Psychology基础心理学Basic Psychology发展与心理学Developmental and Educational Psychology 应用心理学Applied Psychology体育学Scie nee of Physical Culture and Sports体育人文社会学Humane and Sociological Scienee of Sports运动人体科学Human Movement Scienee体育教育训练学Theory of Sports Pedagogy and Training民族传统体育学Scienee of Ethnic Traditional Sports 文学Literature中国语言文学Chinese Literature文艺学Theory of Literature and Art语言学及应用语言学Lin guistics and Applied Lin guistics汉语言文字学Chinese Philology中国古典文献学Study of Chinese Classical Text中国古代文学Ancient Chinese Literature中国现当代文学Moder n and Con temporary Chin ese Literature中国少数民族语言文学Chi nese Eth nic Lan guage and Literature比较文学与世界文学Comparative Literature and World Literature夕卜国语言文学Foreign Languages and Literatures英语语言文学English Language and Literature俄语语言文学Russian Language and Literature法语语言文学French Language and Literature德语语言文学German Language and Literature 日语语言文学Japanese Language and Literature 印度语言文学Indian Language andLiterature 西班牙语语言文学Spanish Language and Literature 阿拉伯语语言文学Arabic Language and Literature 欧洲语言文学European Language and Literature 亚非语言文学Asian-African Language and Literature 夕卜国语言学及应用语言学Linguisticsand Applied Linguistics in Foreig n Lan guages 新闻传播学Journalism and Communication 新闻学Jour nalism 传播学Communi cati on 艺术学Art 艺术学Art Theory 音乐学Music 美术学Fi ne Arts 设计艺术学Artistic Design 戏剧戏曲学Theater and Chinese Traditional Opera 电影学Film 广播电视艺术学Radio and television Art 舞蹈学Dance历史学History历史学History史学理论及史学史Historical Theories and History ofHistorical Scie nee考古学及博物馆学Archaeology and Museology历史地理学Historical Geography历史文献学(含敦煌学、古文字学)Studies of HistoricalLiterature (in cludi ngPaleography and Studies of Dun hua ng)专门史History of Particular Subjects中国古代史Ancient Chinese History中国近现代史Moder n and Con temporary Chin ese History 世界史World History 理学Natural Scie nee数学Mathematics基础数学Fun dame ntal Mathematics计算数学Computational Mathematics概率论与数理统计Probability and Mathematical Statistics 应用数学Applied mathematics运筹学与控制论Operational Research and Cybernetics 物理学Physics理论物理Theoretical Physics粒子物理与原子核物理Particle Physics and Nuclear Physics原子与分子物理Atomic and Molecular Physics等离子体物理Plasma Physics凝聚态物理Con de nsed Matter Physics声学Acoustics光学Optics无线电物理Radio Physics化学Chemistry无机化学Inorganic Chemistry分析化学Analytical Chemistry有机化学Organic Chemistry物理化学(含化学物理) Physical Chemistry (including Chemical Physics)高分子化学与物理Chemistry and Physics of Polymers天文学Astronomy天体物理Astrophysics天体测量与天体力学Astrometry and Celestial Mechanics地理学Geography自然地理学Physical Geography人文地理学Human Geography地图学与地理信息系统Cartography and Geography In formation System大气科学Atmospheric Sciences气象学Meteorology大气物理学与大气环境Atmospheric Physics and Atmospheric En vir onment海洋科学Marine Scie nces物理海洋学Physical Oceanography海洋化学Mari ne Chemistry海洋生理学Marine Biology海洋地质学Marine Geology地球物理学Geophysics固体地球物理学Solid Earth Physics空间物理学Space Physics地质学Geology矿物学、岩石学、矿床学Mineralogy, Petrology, Mineral Deposit Geology地球化学Geochemistry古生物学与地层学(含古人类学) Paleo ntology and Stratigraphy (in cludi ng Paleoa nthropology)构造地质学Structural Geology第四纪地质学Quaternary Geology生物学Biology植物学Bota ny动物学Zoology生理学Physiology水生生物学Hydrobiology微生物学Microbiology神经生物学Neurobiology遗传学Gen etics发育生物学Developmental Biology细胞生物学Cell Biology生物化学与分子生物学Biochemistry and Molecular Biology生物物理学Biophysics生态学Ecology系统科学Systems Scienee系统理论Systems Theory系统分析与集成Systems Analysis and Integration科学技术史History of Scie nee and Tech no logy工学Engin eeri ng力学Mecha nics一般力学与力学基础Gen eral and Fun dame ntal Mecha nics固体力学Solid Mechanics流体力学Fluid Mecha nics工程力学Engin eeri ng Mecha nics机械制造及其自动化Mecha ni cal Manu facture and Automation 机械工程Mecha ni cal Engin eeri ng机械电子工程Mechatronic Engineering机械设计与理论Mechanical Design and Theory车辆工程Vehicle Engineering光学工程Optical Engin eeri ng仪器科学与技术In strume nt Scie nee and Tech no logy精密仪器及机械Precision Instrument and Machinery测试计量技术及仪器Measuri ng and Testi ng Tech no logies and In strume nts材料科学与工程Materials Scienee and Engineering材料物理与化学Materials Physics and Chemistry材料学Materialogy材料^口工工程Materials Processing Engineering冶金工程Metallurgical Engin eeri ng冶金物理化学Physical Chemistry of Metallurgy钢铁冶金Ferrous Metallurgy有色金属冶金Non-ferrous Metallurgy动力工程及工程热物理Power Engin eeri ng and Engin eeri ng Thermophysics工程热物理Engineering Thermophysics热能工程Thermal Power Engineering动力机械及工程Power Machinery and Engineering流体机械及工程Fluid Machinery and Engineering制冷及低温工程Refrigeration and Cryogenic Engineering 化工过程机械Chemical Process Equipment电气工程Electrical Engin eeri ng电机与电器Electric Machines and Electric Apparatus电力系统及其自动化Power System and its Automati on 高电压与绝缘技术High Voltage and In sulati on Tech no logy 电力电子与电力传动Power Electr onics and Power Drives 电工理论与新技术Theory and New Tech no logy of Electrical Engin eeri ng电子科学与技术Electro nics Scie nee and Tech no logy物理电子学Physical Electronics电路与系统Circuits and 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The concert of utility效用概念Economists first began to analyze consumer behavior over a century ago when it was fashionable in psychological circles, to assert that much of human behavior could be explained by people’s desire to realize as much “pleasure” and to avoid as much “pain” as possible. The pleasure-pain doctrine was quickly borrowed by economists and applied to the sphere of consumer expenditures in what became the first systematic theory of motivated consumer behavior; the basic economic thesis was that rational consumers would ,quite intentionally ,manage their purchases of goods and services so as to realize the greatest possibleamountofoveralltotal“satisfaction”.Eco nomistslabeledthewant-satisfying power of goods and services as “utility”.经济学家最开始研究消费者行为学是在一个多世纪前当心理学界流行一种说法:人们的很多行为可以解释为人们为了尽可能获得更多的幸福、规避更多的痛苦而做的努力。

这种苦乐心跳很快便被经济学家借用了并运用于消费者的消费行为中并使之成为解释消费者行为的第一个系统理论:基础的经济论点是理智的消费者会有意识的管理他们对于商品和服务的消费来时总体满意度最大。

经济学家把人们对商品和服务的需求与满足称为“效用”。

How markets function市场如何发挥作用 A critical part of examining the market for a product is the structure of competition—whether there are many or few sellers in the industry. The terms “many”and “few” are delineated not so much by the numbers of firms as by the competitive interaction among firms. There are “many”sellers of a product when no one firm has a big enough volume of business or enjoys high enough standing as a market leader for the remaining firms to react to its action. Each firm is small enough and insignificant enough in the context of the whole market that it is virtually an anonymous entity, hidden by sheer numbers from the watchful eyes of other firms. In contrast, we say there are “few”sellers of a product whenever the actions of any one firms will be noticed and reacted to by rival sellers. “Few”means few enough so that firms find it imperative to follow each other’s moves closely. Fewness of sellers also means that each firm is large relative to the size of the market in which it operates; often, when firms are few in number each firms is large in absolute size a well. The single-firm industry,or monopoly, is the limiting case of fewness.考核一种商品市场的关键是它的竞争结构——在这个行业中有很多还是很少卖家。

这里的“多”与“少”不仅是看企业的数目,更重要的是看企业间的竞争活动。

一种产品有很多卖家是说没有哪家企业有足够大的市场份额,或者作为市场领导者高高在上,使得其余的卖家只能对它已有的行动做相应的反应。

在整个市场范围内每一个企业都足够小或者足够不重要。

实际上每一家都是淹没在众多企业中的小企业,不会引起其他企业的注意。

反之,我们说一种产品的卖家很少是指每一个企业都被对手注意这,它的每个举动都会引起竞争对手的反应。

“很少”是少到企业认为有必要彼此紧跟对方行动的程度。

企业很少是说每个企业都与它所在的市场大小息息相关。

一般而言,当企业的数目少时,每个企业的规模会相应的大,单一企业行业或者垄断是少有的极端事件。

1. Perfect competition---many sellers ofa standardizedproduct.2.Monopolisticcompetition--manysellersof adifferentiatedproduct3.Oligopoly---few sellers of either a standardized or a differentiated product.4.Monopoly---a single seller of a product for which there is no close substitute.1.完全竞争——很多商家卖标准化的产品2.垄断竞争——很多商家卖差异化的产品3.寡头——少来那个商家生产出售相同或者差异商品4.完全垄断——一个商家卖某种产品,产品无相近替代品Macroeconomic Policy宏观经济政策Policy makers have at their command two broad classes of policies with which to affect the economy. Monetary policy is controlled by the Federal Reserve System (the Fed). The instruments of monetary policy are changes in the stock of money, changes in the interest rate——the discount rate——at which the Fed lends money to banks, and some controls over the banking system. Fiscal policy is under the control if the Congress, and usually is initiated by theexecutive branch of the government. The instruments of fiscal policy are tax rates and government spending政策制定者可以自由地运用两大类政策影响经济。

货币政策由联邦储备系统管理,其政策工具是调节货币储备,调节利率——贴现率——联邦储备系统借款给银行的利率和一些经由银行系统实施的控制。

财政政策由国会控制,通常通过政府行政机构发挥作用,它的政策工具是税率和政府支出。

Political economy affects stabilization policy in more ways than through the costs which policy makers of different political persuasions attach to inflation and unemployment, and the risks they are willing to undertake in trying to improve the economic situation. There is also the so-called political business cycle, which is based on the observation that election results are affected by economic conditions. When the economic situation is improving and the unemployment rate is falling, incumbent presidents tend to be reelected. There is thus the incentive to policy makers running for reelection, or who wish to affect the election results, to use stabilization policy to produce booming economic conditions before elections政治经济在很多方面影响平衡政策而不是仅仅通过具有不同政治观点的政策制定者花在通货膨胀和失业上的代价,以及他们在试图改变经济形势时愿意承担的风险。

还有所谓的政治景气循环,它是以对受经济条件影响的选举结果的观察为基础的。

当经济状况改善,失业率下降时,现任总统就可能再次竞选。

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