TCL公司简介英文版

TCL集团有限公司简介

TCL Group Co., Ltd. was founded in 1981, in just 20 years time, TCL from a name without the propagation of local state-owned enterprises have developed into a more than 100 billion yuan in total assets, the brand value of 7.5 billion and employs more than 30,000 people in large state-controlled enterprise groups. In 1999 TCL sales reached 15 billion yuan and exports worth 240 million U.S. dollars, the annual growth rate for 10 consecutive years remained at 50%. Today, TCL has been across the home appliances, communications, information, electrician four industries, starting from the traditional communications, electronics company to a "3C" integrated into the core of the information industry as the leading mainstream Internet access equipment suppliers and service providers transfer, and become the most competitive one of the top three electronics.

In the long-term practice, TCL Group, in order to advance ideas and action, take the initiative

to recognize and cultivate the market, creating a "marketing plans", "Services Marketing" and "Regional market development strategy" to expand in markets such as new ideas, covering the establishment of nationwide marketing network, formed its own core competitiveness. TCL advocate corporate culture is also productive business philosophy, emphasized that "today's culture is tomorrow's economy", the system refined the "famous Chinese brand, building first-class enterprise", "create value for customers, creating opportunities for employees, creating benefits for the community" and the "dedication, teamwork, innovation," the core of Values. TCL is China's outstanding corporate culture based on traditional culture, absorbing the essence of the Western scientific management formed with eclectic ability to "Alloy culture" and "immigrant culture."

TCL集团有限公司简介

TCL集团有限公司创办于1981年，在短短的20年时间里，TCL从一个名不经传的地方国有企业发展成为一家拥有100多亿元总资产，品牌价值75亿元，员工超过30000人的大型国有控股企业集团。1999年TCL销售总额达1 50亿元，出口创汇2.4亿美元，年增长速度连续10年保持在50%以上。如今的TCL已横跨家电、通讯、信息、电工四大产业领域，开始从传统的通讯、电子企业向以"3C"整合为核心、信息产业为主导的互联网接入设备主流供应商和服务商转移，并成为中国最具竞争力的电子三强企业之一。

在长期实践中，TCL集团以超前的观念和行动，主动认识和培育市场，创造了"有计划的市场推广"、"服务营销" 和"区域市场发展策略"等市场拓展新理念，建立了覆盖全国的营销网络，形成了自己的核心竞争力。TCL倡导企业文化也是生产力的经营理念，强调"今日的文化就是明日的经济"，系统提炼了"创中国名牌，建一流企业"、"为顾客创造价值，为员工创造机会，为社会创造效益"和"敬业、团队、创新"的核心价值观。TCL企业文化是以中国优秀的传统文化为基础，吸收西方科学管理精髓，形成了具有兼收并蓄能力的"合金文化"和"移民文化"。

在企业经营中，TCL坚持经营变革与管理创新，大力推进企业产权制度改革，通过授权经营，落实了企业经营风险责任机制和利益激励机制。TCL通过采取灵活机动的资本运营机制，先后兼并了香港陆氏彩电项目、河南美乐电视机厂、内蒙古彩虹电视机厂、金科集团和翰林汇软件公司，并与美国Lotus Pa cific合作，进入了信息网络终端产品和信息服务领域。TCL投资创办了爱思科微电子集成电路公司，介入了通讯系统设备制造、移动电话和锂离子电池等高科技领域。TCL已开始进行产业结构调整，将逐步实现由传统家电产品制造商向互联网设备的主流厂商转变。

面向21世纪，TCL提出了创世界级中国企业的宏伟蓝图。为实现这一目标，TCL将加快海外市场拓展步伐，加大研究开发力度。TCL提出以一流管理、一流产品、一流服务和一流队伍，向用户提供最好的产品、提供最好的服务、塑造出中国最好的品牌，在家电、通讯、信息和电工四大支柱产业赢得国内同行业的领先优势。我们争取用10年时间，使TCL的规模再增长10倍，销售额达到1500亿元，把TCL带入世界企业500强行列。