IKEA(宜家简介)
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
IKEA’s Layout
• • • • • Entrance upon the store Unique Design Display set up Upper level “showroom” Lower level “Marketplace and Warehouse”
MOVIE TIME!!
Weaknesses • Recalls on IKEA products • Dependency on Europe
Opportunities • Online retail shopping • Expansion • Electrical market • Swedish food market
VIDEO TIME!!
Environmental Awareness
• Charging for plastic bags
• IKEA Soft Toy Campaign • IKEA and WWF
Analysis of IKEA
• Introduce digital scanners • Global expansion
• • • •
Scandinavian furniture Compact, stylish furniture The IKEA vision Unique business concept
Strengths • Strong brand recognition • Various operations • Established • Vertical integration • Product differentiation
– Central and South America – North Africa – South Asia
•பைடு நூலகம்Internet shopping
QUIZ Time!
Analysis of IKEA
•4 stores Consumers •Price •Services •Materials Competitors •B&Q •HomeDepot •Illinois
IKEA in United States
• 34 current IKEA locations
• Adding additional 3 locations soon • Original IKEA in Philadelphia in 1985 • On Fortune 100 Best Companies to Work For
• Environmental Awareness • Recommendations
• Swedish private company, 1943 • Parent company
– INGKA Holding B.V.
• Company culture
Ingvar Kamprad
– Togetherness, Cost-consciousness, – Respect, Simplicity
France China The United States
IKEA in France
Begin With IKEA Commercial
• IKEA: a fashion brand • A unique experience • Convenient services
IKEA in China
• Products
– more than 10,000 in its range
• Social responsibilities:
– FSC, WWF, UNICEF
• • • • • • • • •
1943 IKEA was founded by Ingvar Kamprad 1951 The first catalog was published 1958 The first IKEA store opens in Sweden 1963 IKEA arrived in Europe 1985 IKEA arrived in USA 1990 The first environmental policy 1997 IKEA website & Children’s IKEA 1998 IKEA arrived in China 2001 IKEA rail
Threats • Competition • Increases in steel prices
Industry Analysis: “Home Furnishing”
• Small urban dwellings • Future trends: - Internet vs. Stores • Global issues: - Furniture Stores take too much space - Products’ Names
IKEA’s Competitors
• U.S. Competitor: Euromarket Design, Crate and Barrel • France Competitor: Conforama • China Competitor: Qingdao BOFA Furniture Company Limited
• Introduction & History • IKEA’s Layout • Company Analysis
– SWOT
• Industry Analysis • IKEA’s Competitors • Cultural Perspectives on IKEA
– France, China, US