肯尼亚ICT行业市场调查报告英文

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Market Overview Spending by Vertical Sectors
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肯尼亚ICT行业市场调查报告英文
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
Compiling a baseline of key ICT KPIs
Benchmarking key Kenya ICT indicators against six countries
Understanding the ICT Skills availability, demand and gaps
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•Kenya ICT Market Overview
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Survey Highlights
Aims to provide ground-breaking primary research that encompasses numerous market sub -segments and different stakeholders
It will leverage on existing secondary market research in order to consolidate existing discrete market information
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•Kenya ICT Ecosystem
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9Hale Waihona Puke Baidu
Kenya ICT Ecosystem Structure
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On average PC and Printer vendors each have between three to four distributors and at least six other partners (dealers and systems integrators) each at different market levels.
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Market Overview Kenya ICT Market Key Indicators
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Market Overview ICT Spending by Technology Areas
Background
Survey Objectives
Understanding the Kenyan ICT Ecosystem and trends in the market.
Sizing the ICT Market and its sub segments (hardware, software, services, etc) in Kenya.
It will have a repeat cycle to gauge the progress and impact of KICTB and other stakeholders’ initiatives.
The survey is consultative as well – where multiple stakeholders are both respondents (i.e. What are your issues?) and also beneficiaries (i.e. What to do?)
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Kenya ICT Ecosystem Highlights 1/2
There are an estimated 20-30 vendors present in the market most of whom rely on a small pool of major distributors and Tier 1 Value Added Resellers (VARs) and Dealers who combined account for the bulk of ICT Business in Kenya estimated at nearly 50-60%.
Timely – to augment development of existing KICTB projects – Pasha centres (rural access) , Tandaa (digital content), Wezesha (asset financing) as well as other government ICT initiatives
At the lower part of the pyramid are Tier 2 VARs and dealers, estimated to number more than 100 players and whose focus is part of the SME segment, the SMME and home user segment. These are players who typically do not have a country wide presence and would largely be found operating at a provincial level or even a national level (where SMEs have such a presence to require nationwide services) but at a smaller scale nonetheless.