FACEBOOK_IPO_路演PPT——【商业-上市公司路演PPT】

There are 125 billion friendships on Facebook...
...2 billion likes per day...
...1 billion comments per day...
...900 million members visiting every month...
The platform lets other sites — like the New York Times — tie into Facebook. This example gives the New York Times website a Recommend button.
You can use the platform to log into other services and connect to friends on other services, too.
The Guardian saw a 400 percent increase in traffic overnight after connecting to Facebook's Open Graph.
Facebook wasn't a business back then, but it needed to be one soon enough. That's where advertising comes in.
Here are the four things that will help Facebook change that.
Facebook's audience is MASSIVE...
Billions of people are projecting their stories into the world thanks to the News Feed, and it's growing at an exponentially increasing rate.
The news feed is a personalized newspaper that's constantly updating, Chris Cox says.
Here's Sheryl Sandberg, talking about how Facebook can connect users with brands as a way to promote busirands a way to communicate directly with consumers and fans. Having others talk about Ben and Jerry's is core to the company's strategy, says its CEO.
Facebook helps you share what's happening around you. Timeline and News Feed are the most important components of that.
"Your life is an amazing story, and people would be interested if you told it."
For every dollar spend marketing on Facebook, Ben & Jerry's picked up $3 in revenue.
The global marketing spend is enormous, but web-based marketing is still small. Facebook will change that, Sandberg says.
...525 million users visiting every day...
...and 488 million mobile users.
"We always assumed the platform would be greater than anything we could ever build," Zuckerberg says.
Games were the first product that really used the platform best, Zuckerberg says.
The Open Graph is the next evolution of Platform — it shares interactions with other services on Facebook.
Facebook's mission is to make the world more connected, Zuckerberg says. Connected to big things and little things happening around you.
The social graph has always existed, but there was never a map. That was the concept for the Facebook Open Graph, connecting all Facebook users, Zuckerberg says.
In the first iteration of Facebook, you could only upload one picture. Users kept changing the photo.
Photo-tagging emerged as one of the first most important features — built quickly as part of Facebook's "hacker" spirit.