新编剑桥商务英语unit_9电子版本
新编剑桥商务英语unit_9
Once a client selects a scent, ScentAir puts the liquid aroma in a cartridge that fits inside a device with a fan which pushes the smell into the air. You control the strength with a dial. Monthly refills are &100 per device.
C. which typically includes more than six smells
D. whose recently-introduced cell phone keypad was lavender-scented
新编剑桥商务英语unit_9
句子翻译：A-G A. where the odour of waffle-cones were released into the air to encourage visitors to an out-of-theway ice cream shop 在那里，锥形华夫卷筒的香气弥漫在空气中， 使游客的脚步不由自主的走向一家地点偏僻的 冰激凌店 B. that his grandmother used to make C. which typically includes more than six smells
Module 9
Contents 9.1 branding 9.2 getting through
9.1 Branding
1 2 Reading: What’s that smell? Speaking: Discussing branding Grammar: Relative clauses Reading: Chinese luxury obsession
Synonyms for the word smell Aroma香味，香气，强烈的弥漫的香味 Odour气味，香味或臭味 Scent较弱的香味 Fragrance香味，芬芳，尤指花香，比scent 更 清新甜美
Speaking: Discussing branding
1. Try to complete the sentences below about what you have read. Tell your partner what you think.
Reading: Email marketing
Writing: Correcting and rewriting
Listening 9.2 Key words Customer care Statement Repayment 偿还 Account number Bear with Go through Call back
新编剑桥商务英语高级第三版第Moule9+Module10
新编剑桥商务英语高级第三版第Moule9+Module10Moule99.1 Market research(page 86)Mr N= Mr Niedermeier TM= TelemarketerMr N Hello?TM Sir, is that Mr Niedermeier?Mr N Yes, it is. Now can I help you?TM Sir, I’m calling you from Arat marketing. You’re a holder of a gold Mastercard, is that correct?Mr N Er…yes I am.TM We are carrying out some market research on behalf of your bank. It’s a short survey and to thank you for your time we would like to enter you for a prize draw to win an Aston Martin Vantage sports car. Would now be a good time or shall I call back later?Mr N Umm… how long will it take?TM Only five minutes, Sir.Mr N What is it for exactly? I’m not sure I understood.TM It’s a survey into consumer perceptions of brands. I’m going to give you the names of some well-known brands and I’d like you to give me one positive and one negative impression of this brand. If you don’t have an impression say ‘none’. If you have no knowledge of the bra nd say ‘don’t know’. Otherwise just keep your answers short and simple. Are you ready?Mr N Er… year, I guess so.TM OK. Dell computers. Have you ever bought one?Mr N Yes.TM One positive impression of the brand?Mr N Umm… good value for money.TM And negative?Mr N None.9.2 A product presentation(page 87)Like most good innovations, the one I will present to you today is beautifully simple. Successful new products to my mind fall into two categories: firstly, those which are essentially luxuries.However seductively they’re presented and packaged, they are unnecessary. And then there are those which are necessary, only people haven’t realized it before because the products didn’t exist.Which would you rather be selling? I know I’d rather be selling a neat solution to an unsolved problem.Ok, so, how many of you only remember to water your house plants when you see them wilting or dying? How many of you then spend the next month over-watering the plants until its roots start to rot and its leaves star to b lacken? Come on, we’ve all done it.Plants-carer is the answer to these problems. It’s the brainchild of one of our R&D team, who made an early prototype of the product for its own use at home. Because he was on holiday for tow weeks and had no-one in the block of apartments that he felt he could ask to look after his plants, he devised a simple automatic watering system. Basically, it consists of a container of water, a value and a humidity sensor. When the humidity sensor detects that the earth in the plant pot is too dry, it causes a valve to open and release a fixed amount of water from the container into the plant pot. As long as the earth is damp, the value remains closed.We also have in the pipeline a more sophisticated modelwhich can be used all the time, not just when you are away from home. With a range of settings, it allows you to set Plant-carer to deliver exactly the amount of water indicated in the plant care instructions, watering them as they need to be watered. The result is that the average person can care for a plant as an expert would.I hope you’re beginning to see the enormous potential we have here. This is a product that will appeal to everyone- not just limited to garden centres, or even DIY centres. Plant-carer is a product aimed a t the mass market…it can be sold also through every major supermarket in the country.It comes in three sizes, the smallest retailing at an amazing €8. It has the capability to transform this company; to do, even if it’s on a smaller scale perhaps, what th e Model T did for Apple. Thank you.9.3 Idioms (page 90)M1= Manager1 M2=Manager2M1 As I see, this is a job we can do –It’s well within our capabilities. The only stumbling block is the price.M2 I’ll say. They’re asking us to do something for a price whi ch, quite frankly, for the work involved on our side, just isn’t realistic!M1 Yes, but you’re assuming that we’ve got to start from scratch and that’s not the actually case. It’s not the pricey a job as you think. There’s no need to reinvent the wheel, he re. We can just take an existing piece of software and rework it.M2 iYou say that, but I know what these projects are like. You imagine it’s all going to be plain sailing, but then you inevitably run into one problem after another and before you know it, the costs have spiralled out of control.M1 Of cause there would be teething problems- there are with any project. And of cause we would have to cost that in. But I’m sure we can find some middle group with team.M2 Ok, but if it all goes pear-shaped, don’t say I didn’t warn you.Module 1010.1 A team-building dayWell, hello. Good to see that all made it- thank you. I hope that the programme I’m going to show you today will exist you as much as it does us. I should say before going through it, that through it, that although this will be a full day, the ultimate aim is not just for everyone to have a good time, but to get to know each other better and to understand how each individual thinks, functions and likes to work. It’s this understanding that will make us a strong team.I’ve written a summary of the programme on the handout you’ve all got in front of you and I’ll just go through the schedule now. We’ll meet here at 8am in the morning and be taken by coach direct to Silverstone racing circuit. That should take about 90minuts. On arrival, we’ll be met by Pauline Carter, who is our host for the day. She will explain the morning’s activity and then we’ll divide into four groups. Lunch will be at 1pm in the corporate hospitality suite in the main grandstand and we have a guest speaker lined up- his identity will remain a surprise for now. After lunch Pauline will take us back to the afternoon’s activities and we should be finished by about 4.30. We’ll then have a debriefing session which will last about an hour. This is a chance for everyone to talk about their experience of the day and should finish atabout 5.30.The coach will bring us back to London by 7pm.What will you be doing exactly? well，I don’t want to give away too much but I will tell you two things. First of all, you don’t have to be a grand prix driver: that’s to say, you won’t have to drive a fast car if you don’t want to. Secondly, there is much more to the tasks you will be undertakingthan just driving skills and knowledge of motor sport.So, how should you prepare? Please dress casually: jeans and training shoes (no high heels, please) and a jumper or warm jacket in case it’s cold. You don’t need to bring any of the following: money, mobile phones, PADs, laptops. You can bring a camera if you want. Everything else you need will be supplied. As I said at the outset, I think it’s going to be a really fun and exciting day and I hope it also achieves its aim of helping you to work more closely as a team. Now, are there any questions I can answer? P lease remember that I can’t really say about details of the event itself at the moment…10.2 Taking notes ( page 102)Hello David, Claudia- do have a set. You’re now coming towards the end of your training here- I hope you’ve enjoyed your time. I’ve got on e more task for you and that is it- please listen carefully. What I’d like you to do is to think about the office environment you’ve been working in for the last six month and to product more proposals on how it could be improve.There are some obvious areas to look at: because of the nature of our work and people being out of the office often, not everyone has think that the open plan office is a mistake- I certainly find it difficult sometimes when I have clients on the phone. Then there’s the cosmetic si de of it- people do comment on the decor being a little monotonous and impersonal- maybethat’s just a matter of tasks.But these are conclusion I’d like you to draw for yourselves.I don’t want to spoonfeed you pre-empt your proposals. You’ve got a free h and, basically, and just three days. I suggest you spend the fist couple looking around, talking to people, getting their views and writs up your report on day three. One way or another I’d like the proposal on my desk fist thing Thursday morning. Any questions?。
[英语学习]BEC商务英语Module 9
![[英语学习]BEC商务英语Module 9](https://img.taocdn.com/s3/m/742cebc0852458fb760b5683.png)
The Future
新编剑桥商务英语初级（第三版）
Module Nine
BUSINESS TOPIC
Overview
9.1 Business topic: The future
Reading: Press release Grammar: The future & The first conditional Reading: Strategies for the future Listening: A strategy meeting
Grammar: the future 1
the expressions of future
1. will for predictions表预测 Filling your tank with hydrogen will soon be the norm.
2. will for offers表提议 I will ask him to call you.
词语准备
Words & expressions
Prototype 原型，样本
Solar panel太阳能电池板
Norm 标准
Joint venture 合资企业
Exhaust emission 废气排放 Withdraw 撤离，退出
Hybrid 杂交，混血儿
Stabilize使稳定
1 crisPislapylanthe2reecffoecrdtivinegly ag3asinitutaotiodno Ex. 4.
4 team 5 spokesperson 6 audiences
Vocabulary: Collocations with meeting
新编剑桥商务英语unit 9
Module 9
9.1 Branding
1 Reading: What’s that smell? 2 Speaking: Discussing branding 3 Grammar: Relative clauses 4 Reading: Chinese luxury obsession
Reading: What’s that smell?
Fragrance is as much a marketing tool these days as a logo, a slogan or a jingle. Sony puts its customers ‘in the mood’ for buying in its stores with the smell of vanilla and mandarin. At some Doubletree Hotels guests (2)_____. And Proctor and Gamble has experimented with ScentAir scents to attract shoppers to displays in stores, says Van Epps. ‘What’s better than having a brand people want to use because of fragrance?’
新编剑桥商务英语高级第三版 第Moule9+ Module10
Moule99.1 Market research(page 86)Mr N= Mr Niedermeier TM= TelemarketerMr N Hello?TM Sir, is that Mr Niedermeier?Mr N Yes, it is. Now can I help you?TM Sir, I’m calling you from Arat marketing. You’re a holder of a gold Mastercard, is that correct?Mr N Er…yes I am.TM We are carrying out some market research on behalf of your bank. It’s a short survey and to thank you for your time we would like to enter you for a prize draw to win an Aston Martin Vantage sports car. Would now be a good time or shall I call back later?Mr N Umm… how long will it take?TM Only five minutes, Sir.Mr N What is it for exactly? I’m not sure I understood.TM It’s a survey into consumer perceptions of brands. I’m going to give you the names of some well-known brands and I’d like you to give me one positive and one negative impression of this brand. If you don’t have an impression say ‘none’. If you have no knowledge of the brand say ‘don’t know’. Otherwise just keep your answers short and simple. Are you ready?Mr N Er… year, I guess so.TM OK. Dell computers. Have you ever bought one?Mr N Yes.TM One positive impression of the brand?Mr N Umm… good value for money.TM And negative?Mr N None.9.2 A product presentation(page 87)Like most good innovations, the one I will present to you today is beautifully simple. Successful new products to my mind fall into two categories: firstly, those which are essentially luxuries.However seductively they’re presented and packaged, they are unnecessary. And then there are those which are necessary, only people haven’t realized it before because the products didn’t exist.Which would you rather be selling? I know I’d rather be selling a neat solution to an unsolved problem.Ok, so, how many of you only remember to water your house plants when you see them wilting or dying? How many of you then spend the next month over-watering the plants until its roots start to rot and its leaves star to blacken? Come on, we’ve all done it.Plants-carer is the answer to these problems. It’s the brainchild of one of our R&D team, who made an early prototype of the product for its own use at home. Because he was on holiday for tow weeks and had no-one in the block of apartments that he felt he could ask to look after his plants, he devised a simple automatic watering system. Basically, it consists of a container of water, a value and a humidity sensor. When the humidity sensor detects that the earth in the plant pot is too dry, it causes a valve to open and release a fixed amount of water from the container into the plant pot. As long as the earth is damp, the value remains closed.We also have in the pipeline a more sophisticated model which can be used all the time, not just when you are away from home. With a range of settings, it allows you to set Plant-carer to deliver exactly the amount of water indicated in the plant care instructions, watering them as they need to be watered. The result is that the average person can care for a plant as an expert would.I hope you’re beginning to see the enormous potential we have here. This is a product that will appeal to everyone- not just limited to garden centres, or even DIY centres. Plant-carer is a product aimed at the mass market…it can be sold also through every major supermarket in the country.It comes in three sizes, the smallest retailing at an amazing €8. It has the capability to transform this company; to do, even if it’s on a smaller scale perhaps, what the Model T did for Apple. Thank you.9.3 Idioms (page 90)M1= Manager1 M2=Manager2M1 As I see, this is a job we can do –It’s well within our capabilities. The only stumbling block is the price.M2 I’ll say. They’re asking us to do something for a price which, quite frankly, for the work involved on our side, just isn’t realistic!M1 Yes, but you’re assuming that we’ve got to start from scratch and that’s not the actually case. It’s not the pricey a job as you think. There’s no need to reinvent the wheel, here. We can just take an existing piece of software and rework it.M2 iYou say that, but I know what these projects are like. You imagine it’s all going to be plain sailing, but then you inevitably run into one problem after another and before you know it, the costs have spiralled out of control.M1 Of cause there would be teething problems- there are with any project. And of cause we would have to cost that in. But I’m sure we can find some middle group with team.M2 Ok, but if it all goes pear-shaped, don’t say I didn’t warn you.Module 1010.1 A team-building dayWell, hello. Good to see that all made it- thank you. I hope that the programme I’m going to show you today will exist you as much as it does us. I should say before going through it, that through it, that although this will be a full day, the ultimate aim is not just for everyone to have a good time, but to get to know each other better and to understand how each individual thinks, functions and likes to work. It’s this understanding that will make us a strong team.I’ve written a summary of the programme on the handout you’ve all got in front of you and I’ll just go through the schedule now. We’ll meet here at 8am in the morning and be taken by coach direct to Silverstone racing circuit. That should take about 90minuts. On arrival, we’ll be met by Pauline Carter, who is our host for the day. She will explain the morning’s activity and then we’ll divide into four groups. Lunch will be at 1pm in the corporate hospitality suite in the main grandstand and we have a guest speaker lined up- his identity will remain a surprise for now. After lunch Pauline will take us back to the afternoon’s activities and we should be finished by about 4.30. We’ll then have a debriefing session which will last about an hour. This is a chance for everyone to talk about their experience of the day and should finish atabout 5.30.The coach will bring us back to London by 7pm.What will you be doing exactly? well，I don’t want to give away too much but I will tell you two things. First of all, you don’t have to be a grand prix driver: that’s to say, you won’t have to drive a fast car if you don’t want to. Secondly, there is much more to the tasks you will be undertakingthan just driving skills and knowledge of motor sport.So, how should you prepare? Please dress casually: jeans and training shoes (no high heels, please) and a jumper or warm jacket in case it’s cold. You don’t need to bring any of the following: money, mobile phones, PADs, laptops. You can bring a camera if you want. Everything else you need will be supplied. As I said at the outset, I think it’s going to be a really fun and exciting day and I hope it also achieves its aim of helping you to work more closely as a team. Now, are there any questions I can answer? Please remember that I can’t really say about details of the event itself at the moment…10.2 Taking notes ( page 102)Hello David, Claudia- do have a set. You’re now coming towards the end of your training here- I hope you’ve enjoyed your time. I’ve got one more task for you and that is it- please listen carefully. What I’d like you to do is to think about the office environment you’ve been working in for the last six month and to product more proposals on how it could be improve.There are some obvious areas to look at: because of the nature of our work and people being out of the office often, not everyone has think that the open plan office is a mistake- I certainly find it difficult sometimes when I have clients on the phone. Then there’s the cosmetic side of it- people do comment on the decor being a little monotonous and impersonal- maybe that’s just a matter of tasks.But these are conclusion I’d like you to draw for yourselves. I don’t want to spoonfeed you pre-empt your proposals. You’ve got a free hand, basically, and just three days. I suggest you spend the fist couple looking around, talking to people, getting their views and writs up your report on day three. One way or another I’d like the proposal on my desk fist thing Thursday morning. Any questions?。
剑桥商务英语Unit-9-Packing-and-Shipping
2021/8/6
13
4
Considerations for deciding the time of shipment
1. The supply of the goods 2. Transportation 3. The market conditions of the goods 4. The conditions of the goods
requirements; Negotiate terms of packing and
shipment; Write a shipping instruction and
shipping advice.
4
Anything unexpected may happen like a bolt from the blue.
4
Introductory Remark
Packing is one of the important ways to realize the value of commodities. It protects and prettifies commodities and forms an important process in the storage, transportation, and sales of commodities. In international trade, packing is also decisive in identifying commodities. Hence, packing is one of the key terms in business communication and negotiation.
新编剑桥商务英语unit-9
To establish and maintain business relationships, promote cooperation, resolve business issues and disputes, and enhance corporate image and brand value.
Psychological tactics and case analysis in business negotiations
• The application of psychological tactics: In business negotiations, the use of psychological tactics has a significant impact on the negotiation results. By understanding the other party's psychology, creating a tense atmosphere, and giving a deadline, one can create psychological pressure on the other party and make decisions that are beneficial to oneself.
• Expanding International Perspective: By learning and mastering Business English, learners can gain a deeper understanding of international business rules and cultural differences, broaden their international perspective, and improve their cross-cultural communication skills.
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❖Para 6
▪ Smell has a greater impact on purchasing than everything else combined. If something smells good, the product is perceived as good.
▪ 气味对于购买欲望的影响比所有其他影响因素 结合起来影响都打。一个产品如果闻起来舒服 ，人们就会认为他是好产品
❖B. that his grandmother used to make ❖C. which typically includes more than
six smells
❖ D. whose recently-introduced cell phone keypad was lavender-scented ▪ 它最近推出的手机键盘散发出薰衣草香味
❖ E. when it began twelve years ago
❖ F. why so many companies are now associating brands with a scent
▪ 为什么现在有如此多的公司热衷于将品牌与某种香气联 系
❖ G. who walk around reception will get a whiff of a chocolate chip cookie
2. Read the following article and write in the correct letter, A-G, for the missing phrases.
Reading
❖ Translation ❖Scan the text
▪ Complete the article with the phrases ▪ Underline any smell ▪ Examples of how companies have used
these smells ▪ Synonyms for the word smell ❖Text study ▪ title
句子翻译：A-G
❖A. where the odour of waffle-cones were released into the air to encourage visitors to an out-of-theway ice cream shop ▪ 在那里，锥形华夫卷筒的香气弥漫在空气中， 使游客的脚步不由自主的走向一家地点偏僻的 冰激凌店
❖Underline any smell ▪ Sugar and butter带有黄油味道的香甜气息 ▪ Vanilla and mandarin香草-柑橘味 ▪ White tea ▪ Lavender ▪ cherry
❖Examples of how companies have used these smells ▪ Para 2:in stores to put customers in the mood for buying (Sony) ▪ Attract the customers to displays (P&G) ▪ Para5: make shoppers wait longer ▪ Visit an out-of-the-way ice cream shop (Hard Rock Hotel) ▪ Create the perception that the product is good ▪ Mobil phone keypad (LG) ▪ On billboards (L,Oreal)
❖Fragrance as a marketing tool ▪ Sony ▪ Doubletree Hotel ▪ Proctor and Gamble
❖Para 3 ❖Custom 定制的 ❖Quadruple 成为四倍的 ❖Para 4 ❖Liquid aroma 芳香剂 ❖ Cartridge芯式容器，套筒 ❖ Dial调节控制器 ❖Refill 重新装满 ❖Out-of-the-way 偏僻的，不为人知的
❖Briefcase 手提箱 ❖Take …off将…取走 ❖Strip 条状物， paper strip 纸条 ❖Smell of…
▪ Sugar and butter 带有黄油味道的香甜气息 ❖ Fragrance芳香，花香 ❖ScentAir 芬芳空气
▪ The scent of a woman ❖Brand identity 品牌识别
▪ 走在前台四周的人会闻到芬芳空气公司生产的巧克力碎 饼香味
Language points
❖What is that smell? ▪ 那是什么味道？ ▪ 闻香而动 ▪ 香气与品牌
Para 1
▪ Van Epps 范艾普
• Bree .Van De Camp _<desperate housewhife> • 布里范德坎普
新编剑桥商务英语unit_9
Contents
❖9.1 branding ❖9.2 getting through
9.1 Branding
1 Reading: What’s that smell? 2 Speaking: Discussing branding 3 Grammar: Relative clauses 4 Reading: Chinese luxury obsession
Para 2
❖ Jingle广告歌 ❖ In the mood ❖ Vanilla and mandarin香草-柑橘味
▪ Mandarin Language 普通话 ▪ Mandarin duck 鸳鸯 ▪ Mandarin Orange橘子 ❖ Get a whiff of… ❖ What is better than having a brand people want to use because of fragrance? ▪ 还有什么比用香味增加品牌吸引力更为巧妙的方法呢？
Reading: What’s that smell?
1. What is your favorite brand of …? • coffee? • soap? • clothes? Tell your partner and explain why you choose that particular brand. Is your choice product or service because of its smell?