大学英语六级模拟题包括答案六.doc

2019 年大学英语六级模拟题及答案 (六)

PartⅡ Reading Comprehension (35 minutes)

Directions ： There are 4 passages in this part. Each

passage is followed by some questions or unfinished

statements. For each of them there are four choices marked A),

B), C) and D). You should decide on the best choice and mark

the corresponding letter on the Answer Sheet with a single line through the centre.

Passage 1

Questions 21 to 25 are based on the following passage ：

According to Forrester Research, 8.6 million online

shoppers access the Internet via a high-speed connection,

compared to 12 million using dial-up. Taken alone, those

findings are hardly groundbreaking. What’s noteworthy is the rest of the picture that emerges from that study：Those broadband users are younger, richer , and better informed than

their narrowband counterparts. They spend more time and

money online and are more likely to buy customized products

and services.

So why hasn ’t the Internet become the focus for

broadband companies seeking to establish relationships with

a demographic that has demonstrated a preference for their product? Simply put, until recently, their attempts fell flat.

Just over a year ago, our agency launched an online performance-based e-marketing campaign to promote a broadband service. Despite engaging creative and a compelling offer, it met with resounding silence. Six months later, the response

was only marginally better. So we were only cautiously optimistic two months later when we launched another campaign for the same advertiser, using the same offer. This time, it

was a success. Response rates tripled and the customer acquisition cost dropped from $300 to under $100.

Clearly, the floodgates have opened and the most sought-after consumers are rushing through to broadband. And while

the surge in response wasn ’t a complete surprise given the emphasis placed on marketing broadband services, it was enough to make us curious about what other factors were at play. What we discovered was a scenario where so many people have experienced broadband ’s superiority at work, school,

and even in friends ’ homes that they know what they ’re missing.

According to U.S. News & World Report, some 20 million households nationwide now have broadband, with another 100,000 signing up each week. That saturation has created a market of increasingly discontent dial-up subscribers for broadband companies to reach. Imagine the impact when -- as dial-up users impatiently wait for Web pages to load -- an ad pops up promising lightning-fast access. Their response

starts an on going relationship managed through newsletters

and other e-mail communications designed to keep them informed about value-added services, special promotions, etc. Not only is it a demographic pre-disposed to online CRM, it

is also one that is far from oversold. In fact, less than

one-third of U.S. households will subscribe to a broadband service by 2006. And as services designed specifically for broadband increase and support for dial-up declines, the 42 percent of Internet users who said they didn ’t need