报告--节庆活动对旅游地的影响及思考

摘要：节庆是每个地区特有的资源，是以民俗、历史和文化、传统的节日等为主题，自发或是由政府组织的大型庆祝活动。节庆旅游是指以某种具有鲜明主题的公众性庆典活动作为旅游吸引物而开发出来的一种现代新型旅游产品，是一种可以提高区域的知名度、传播区域文化、塑造区域旅游品牌、促进对外经济合作、带动区域经济发展的特殊旅游形式［1］。

伴随着经济全球化和世界一体化进程的加快，旅游业在全球范围内得到了快速发展。我国是一个旅游资源非常丰富的国家，旅游业具有广阔的发展空间。20世纪60年代，旅游节庆作为一种新的形式旅游在世界大范围内开展。旅游节庆活动如火如荼，尤其在国内大做文章，是有其必然性的。改革开放以来，随着人们外出旅游的日益频繁，旅游经历的迅速丰富，消费者已不满足于走马观花的形式，而更加重视参与性强、娱乐性高的动态旅游项目。为了满足消费者的需要,各地纷纷开拓新的旅游项目。节庆旅游成为普遍采用的形式之一。旅游节庆活动以其独特的形式逐步成为游客旅游的侧重点，巨大的发展潜力使之成为各地旅游景点发展旅游业、振兴当地旅游经济的重要形式，并以其独特的文化内涵，丰富的地方特色成为旅游业的又一亮点。在以经济建设为中心的当代，适当合理开发旅游节庆活动，符合时代要求。节庆活动能产生较强的轰动效应，能大幅度提高旅游目的地的知名度，促进旅游消费的增长，并且能够带动相关旅游产业的发展。一些优秀的节庆活动对于该景点及周边相关旅游产业的发展都有着至关重要的意义。依赖旅游景点当地的资源优势、产业优势、体现地域的风貌，结合当地的实际情况开展了有声有色的旅游节庆活动，活跃了当地群众的精神文化生活，并促进了当地旅游经济的发展。本文即以灵山胜境为例对节庆活动对旅游地的影响进行了初步的分析和思考。

关键词：节庆活动、知名度、重要形式、相关产业、影响

Abstract: The festival is a unique resource for each region, based on the theme of folklore , history and culture, traditional festivals which is spontaneous or organized by the government . Festival tourism refers to some kind of public celebrations with distinct sexual themes developed as a tourist attraction of a modern new tourism products, is a way to increase the visibility of the region, the spread of regional culture , shaping regional tourism brand , promote foreign economic cooperation and promote special forms of tourism development of regional economy [ 1 ] .

Along with the acceleration of the economic globalization and the process of integration in the world, tourism on a global scale has been developing rapidly. Our country is a country which tourism resource is very rich and tourism has a broad space to develop. 1960s , tourism festivals as a new form of tourism in the world to carry out a wide range. Tourism festivals in full swing, it is necessary to have some influence in the country. Since the reform and opening up, the more people travel, the more experience, consumers are no longer satisfied the form of cursory, and pay more attention to tourism projects of high participation and entertaining dynamic. In order to meet the needs of consumers, all regions have to develop new tourism projects. Festival tourism has become one of the commonly forms to be used. Tourism festivals in its unique form gradually become the focus of tourist travel, its great development potential to become a form to develop tourism and the local economy, its unique culture and rich local characteristics become another highlight of the tourism industry. In taking economic construction as the center of the contemporary, appropriate and reasonable development of tourism festivals meets the requirements of the times. Events can produce a strong sensation, can greatly improve the visibility of a tourist destination, promote the growth of tourism consumption, and can promote the development of tourism -related industries. Some excellent festivals have a crucial importance for the development of the surrounding attractions and tourism -related industries. Dependent on local resources of tourist attractions, industrial advantages and the region's outlook to combine with the actual local conditions to carry out impressive tourism festivals to active cultural life of the local people, and to promote the local tourism economy. This article is a preliminary example to analysis the impact of Lingshan tourism on the festival.

Key words: Festival activities 、Popularity 、Important forms of 、Related industries 、Influence