论当代大学生旅游消费行为论文

探析当代大学生旅游消费行为

专业：旅游管理

班级：2008级2班

：海涛

目录

摘要 (1)

Abstract............................................................................ . 2 引言 (3)

1 大学生旅游消费行为概况 (5)

1.1旅游消费行为理论 (5)

1.2大学生旅游消费行为现状 (7)

1.3大学生旅游消费行为特点 (8)

2影响大学生旅游消费行为的因素…………………………………..1 1

2.1个性因素 (11)

2.2年龄因素 (11)

2.3个人爱好因素 (11)

2.4家庭环境因素 (12)

2.5社会环境因素 (13)

2.6社会群体的影响 (13)

3大学生旅游消费行为中存在的问题………………………………..1 5

3.1旅游消费心理不成熟，超前消费与攀比 (15)

3.2旅游消费结构不合理，侧重享受与消遣 (15)

3.3旅游消费形式盲目 (16)

3.4政府和旅游企业的认识误区…………………………………………………1 6

4大学生旅游消费行为的发展趋势和合理引导对策 (18)

4.1大学生旅游消费行为的发展趋势 (18)

4.2合理引导大学生旅游消费行为的对策 (19)

结论 (22)

致 (23)

参考文献 (24)

摘要

近年来,随着我国国民经济的发展, 生活水平不断提高，旅游这一新的消费热点，正被越来越多的人所接受，出外旅游已成为我们生活中必不可少的部分。当代大学生已经成为旅游大军中一支不可忽视的队伍。大学生旅游市场和学生旅游产业已成为当前社会的热点之一。开发大学生旅游市场，振兴大学生旅游产业，成为促进经济持续增长和社会可持续发展不可缺少的容。日益增长的大学生人数及其不断增强的旅游消费能力和需求决定了大学生旅游市场开发的巨大潜力，同时有着不可估量的影响。因此,探析当代大学生旅游消费行为,对其现状和未来趋势进行分析,发现其存在问题,并提出对策具有非凡的意义。

本文共分四个部分。第一部分系统介绍了大学生旅游消费行为概况,主要是从旅游消费行为相关理论、大学生旅游消费行为现状和大学生消费行为特点三个方面进行论述。第二部分分析了影响大学生旅游消费行为的因素。第三部分提出大学生旅游消费行为中存在的问题。在文章的第四部分,论述了大学生旅游消费行为的发展趋势,并且提出了合理引导大学生旅游消费的对策。

关键词：

大学生；旅游；消费行为

Abstract

In recent years, with the development of our national economy, rising living standards, as a new hot spot of consumption, being accepted by more and more people,tourism has become a essential part in our lives. Contemporary college students have become a important one in the whole group.The market in college student tourism and the student tourism has become a hot point in our society.The development of the tourism market of university students, revitalizing college students' tourism industry become the essential content of the promotion of sustained economic growth and sustainable social development. The growing number of students and increasing tourism consumption and demand decide the huge potential and an inestimable effect in the development of the college tourism market.Therefore, it has special sense to have a study on contemporary college students' tourism consumption behavior,analyze its current situation and future trend,found the existing problems, and put the strategy.

This paper is divided into four parts. The first part introduces the general situation of the tourism consumption of college students, mainly on the theory ,the current situation and the characteristics.The second part analyzes the several factors that influence the college student tourism consumption.The third part puts forward the existing problems about college student tourism consumption. At the end,in the forth part ,it discuss the developing trend of college student tourism consumption behavior,and puts forword some advices about guiding college students travel and consume reasonablely.

Key words:

College students; Tourism; Consumption behavior