论西藏民俗旅游

摘要

随着世界旅游业成为“早晨八九点钟的太阳”，民俗风情旅游产品也以独立的资格和奇特的风采昂首进入旅游市场。我国是一个多民族国家,56个民族共同创造了祖国悠久的历史和灿烂的文化。汉族和各少数民族的服饰饮食、婚丧嫁娶、待客礼仪、节庆游乐、民族工艺、建筑形式等等,都各有特色,形成了我国丰富多彩的民俗文化景观。这些民俗文化现象,以其丰富的内容、浓厚的地方色彩、鲜明的民族特点,吸引着大量的国内外游客,构成我国民俗旅游开发的丰厚资源,具有极高的旅游价值。近些年来，国内外民俗风情旅游业的蓬勃发展和西藏自治区人民政府对旅游业的因势利导为西藏民俗风情旅游业的快速发展提供了千载难逢的机遇,其开发利用初见成效。所以，要想将西藏的民俗旅游业继续做大做强，就必须坚持科学发展观，合理规划，统一布局，才能使西藏民俗风情旅游业持续发展下去，取得更大的效益。

关键词：西藏；民俗风情旅游；现状；发展

_______________________________________________________________________________佳木斯大学教务处

_______________________________________________________________________________佳木斯大学教务处

Abstract

As the world tourism industry as "the morning sun at eight or nine",folk customs travel products to independent status and peculiar style head into the tourism market.China is a multi-ethnic country,56ethnic groups together to create the country's long history and splendid culture.Han and the ethnic clothing eating,weddings and funerals,hospitality etiquette,festivals,recreation,national technology,architectural forms,etc.,have their own characteristics,formed a rich and varied folk culture landscape.These folk culture phenomenon,with its rich content,rich local color and distinctive ethnic characteristics,attracting a large number of domestic and foreign tourists,constitute the development of China's rich tourism resources of folk,with a high tourism value.In recent years,domestic and international customs and the vigorous development of tourism in Tibet Autonomous Region People's Government,the tourism industry make the best use of the folk customs of Tibet,the rapid development of the tourism industry provides a golden opportunity,development and utilization of its initial success.Therefore,in order to Tibetan folk tourism industry bigger and stronger,we must uphold the scientific concept of development,rational planning,unified layout in order to make tourism sustainable development of Tibetan folk customs go on and achieve even greater benefits.

Key words ：Tibet;Folk Custom Tourism;the status quo;Development

目录

摘要 (1)

Abstract (2)

一、西藏民俗风情旅游资源 (4)

（一）宗教性 (4)

（二）地域特征及自然资源 (4)

（三）藏族的民族特色 (5)

（四）服饰和饮食 (5)

二、西藏民俗风情旅游的现状及存在的问题 (7)

（一）西藏旅游业整体状况 (7)

（二）西藏民俗风情旅游中存在的问题 (7)

1.旅游资源的开发利用不合理 (7)

2.环境的限制 (8)

3.交通的制约 (8)

4.基础设施,观念保守 (8)

5.旅游资源的地域组合不良 (8)

6.投入不足，人才缺乏 (8)

三、西藏民俗风情旅游的发展策略 (11)

（一）合理的开发原则 (11)

1.科学定位开发 (11)

2.以科学发展观为指导进行开发 (11)

（二）改变观念，提高认识 (12)

（三）吸取人才 (12)

（四）加强管理 (12)

1.政府的政策及监管 (13)

2.旅游企业对管理水平的完善 (13)

（五）招商引资，加大投入 (13)

（六）打造旅游精品和特色旅游产品 (13)

四、西藏民俗旅游的前景 (15)

致谢 (16)

参考文献 (17)

_______________________________________________________________________________佳木斯大学教务处