教育培训辅导商业计划书(全)

教育培训机构商业计划书

目录

目录 ............................................................................................................................................................................0 第一章 项目概述 (1)

一、行业背景 ....................................................................................................................................................1 二、发起背景 ....................................................................................................................................................1 三、项目宗旨 ....................................................................................................................................................1 第二章 项目计划 (2)

一、项目简介 ....................................................................................................................................................2 二、目标计划 ....................................................................................................................................................3 三、盈利模式 ....................................................................................................................................................6 第三章 项目公司执行计划 .. (7)

一、项目公司主营业务内容 ............................................................................................................................7 二、组织结构 ....................................................................................................................................................7 三、团队安排 ....................................................................................................................................................8 四、管理规划 ....................................................................................................................................................8 第四章 市场营销计划 . (10)

一、营销策略 ................................................................................................................................................. 10 二、营销管理 ................................................................................................................................................. 11 第五章 投资环境分析 . (13)

一、教育培训行业环境 ................................................................................................................................. 13 二、政策环境 ................................................................................................................................................. 13 第六章 行业及市场分析 . (17)

一、行业现状 ..................................................................................................................................................17 二、发展趋势 ..................................................................................................................................................17 三、市场定位 ..................................................................................................................................................17 第七章 竞争分析 (19)

一、竞争对手 ................................................................................................................................................. 19 二、核心竞争力打造 ..................................................................................................................................... 19 三、SWOT 分析 ...............................................................................................................................................20 四、竞争策略计划 ..........................................................................................................................................20 第八章 对外合作思路 . (23)

一、基本思路 ................................................................................................................................................. 23 二、 合作框架 ............................................................................................................................................... 23 三、资本退出方式 ......................................................................................................................................... 23 第九章 效益分析 . (25)

一、社会效益 ..................................................................................................................................................25 二、企业效益 ..................................................................................................................................................25 第十章 风险揭示及规避 . (27)

一、基本假设 (27)