福建省高职专专升本管理大类2011年真题
福建省专升本管理学历年真题案例分析题目和答案1.5
摩托罗拉的内部激励机制一、提供福利待遇。
摩托罗拉在每年的薪资福利调整前,都对市场价格因素及相关的、有代表性企业的薪资福利情况进行比较调查,以便使公司在制订薪酬福利时,与其他企业相比能保持优势和具有竞争力。
摩托罗拉员工享受政府规定的医疗、养老、失业等保障。
在中国,摩托罗拉员工提供免费午餐、班车并成为向员工提供住房的外资企业之一。
二、建立公正评估摩托罗拉制定薪资报酬时遵循“论功行赏”原则,员工有机会通过不断提高业绩水平及对公司的贡献而获得加薪。
摩托罗拉业绩报告表参照美国国家质量标准制定。
员工根据报告表制定自己的目标。
个人评估一个月一次,部门评估一年一次,根据业绩报告表的情况,公司年底决定员工的薪水涨幅及晋升情况。
评估在1月份进行,每年选拔干部比较集中的时间是2—3月份。
三.尊重个人人格在摩托罗拉,人的尊严被定义为:实质性的工作;了解成功的条件;有充分的培训并能胜任工作;在公司有明确的个人前途;及时中肯的反馈;无偏见的工作环境。
每个季度员工的直接主管会与其进行单独面谈,就以上六个方面或更广阔的范围进行探讨,谈话中发现的问题将通过正式渠道加以解决。
此外,员工享有充分隐私权,员工的机密档案,包括病例、心理咨询记录等都与员工的一般档案分开保存。
公司内部能接触到员工所有档案的仅限于“有必要知道”的有关人员。
员工可以通过参加“总经理座谈会”、业绩报告会、“大家庭”报、公司互联网页、“畅所欲言"或“我建议”等形式反映个人问题,进行投诉或提出合理化建议,进行直接沟通。
管理层也可以根据存在的问题及时处理员工事务,不断地促进员工关系,创造好工作氛围,提供发展机会。
摩托罗拉的经理级别分为初级经理、部门经理、区域经理(总监)、副总裁(兼总监或总经理)、资深副总裁。
中国公司的经理中,72%是中国员工,比5年前上升了60多个百分点,女经理人数己占到经理总数的23%。
公司亚太总部还制订了一项新规定,规定女性管理者要达到所有管理者的40%。
2011年管理类联考综合能力真题及答案解析
2011年管理类联考综合能力真题及答案解析一、问题求解:第1~15小题,每小题3分,共45分。
下列每题给出的A 、B 、C 、D 、E 五个选项中,只有一项是符合要求的。
请在答题卡上将所选项的字母涂黑。
1.已知船在静水中的速度为28km/h ,河水的流速为2km/h ,则此船在相距78km 的两地间往返一次所需时间是()(A )5.9h (B )5.6h (C )5.4h (D )4.4h (E )4h2.若实数c b a ,,满足0)45(5332=-+++-c b a ,则=abc (A )4-(B )35-(C )34-(D )54(E )32.某年级60名学生中,有30人参加合唱团、45人参加运动队,其中参加合唱团而未参加运动队的有8人,则参加运动队而未参加合唱团的有()(A )15人(B )22人(C )23人(D )30人(E )37人4.现有一个半径为R 的球体,拟用刨床将其加工成正方体,则能加工的最大正方体的体积是(A )338R (B )3938R (C )334R (D )331R (E )393R 5.2007年,某市的全年研究与试验发展(R&D )经费支出300亿元,比2006年增长20%,该市的GDP 为10000亿元,比2006年增长10%。
2006年该市的R&D 经费支出占当年GDP 的(A )1.75%(B )2%(C )2.5%(D )2.75%(E )3%6.现从5名管理专业,4名经济专业和1名财会专业的学生中随机派出一个3人小组,则该小组中3个专业各有1名学生的概率为(A )21(B )31(C )41(D )51(E )617.一所四年制大学每年的毕业生七月份离校,新生九月份入学。
该校2001年招生2000名,之后每年比上一年多招200名,则该校2007年九月底的在校学生有(A )14000名(B )11600名(C )9000名(D )6200名(E )32008.将2个红球与1个白球随机地放入甲、乙、丙三个盒子中,则乙盒中至少有1个红球的概率为(A )91(B )278(C )94(D )95(E )27179.如图1,四边形ABCD 是边长为1的正方形,弧均为半圆,则阴影部分的面积为(A )21(B )2π(C )41π-(D )12-π(D )22π-图一10.3个3口之家一起观看演出,他们购买了同一排的9张连座票,则每一家的人都坐在一起的不同坐法有(A )2)!3(种(B )3)!3(种(C )3)!3(3(D )4)!3(种(E )9!种11.设P 是圆222=+y x 上的一点,该圆在点P 的切线平行于直线02=++y x ,则点p 的坐标为(A ))(1,1-(B )),(11-(C )),(20(D ))(0,2(E ))(1,112.设c b a ,,是小于12的三个不同的质数(素数),且8=-+-+-a c c b b a ,则=++c b a (A )10(B )12(C )14(D )15(E )1913.在年底的献爱心活动中。
2011年1月高等教育自学考试福建省统一命题考试人力资源开发与管理
2011年1月高等教育自学考试福建省统一命题考试人力资源开发与管理试卷(课程代码 06093)一、填空题(本大题共5小题,每空1分,共10分)请在每小题的空格中填上正确答案。
错填、不填均不得分。
1.员工招聘的基本原则有:公开原则、、、全面原则、择优原则、级能原则。
2.组织中培训和开发能起到多种作用:适应、提高企业的效益、满足市场竞争的要求、促使新聘员工尽快融入组织、满足员工的要求。
3.员工使用的方式主要有:、合同聘任制、、考任制。
4.人力资源管理的基本原理有:、互补增值,协调优化整合原理、、以开发为先导的原理、权变原理、科学管理原理。
5.零基预测法是以组织为基础来预测对的需求。
二、单项选择题(本大题共l0小题,每小题2分,共20分)在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填写在题后的括号内。
错选、多选或未选均不得分。
6.从经济和管理的角度看,世界上的一切经济活动涉及五类资源,即【】A.人力资源、财力资源、环境资源、时间资源和空间资源B.人力资源、智力资源、环境资源、时间资源和空间资源C.人力资源、物力资源、财力资源、时间资源和信息资源D.信息资源、物力资源、人才资源、时间资源和空间资源7.某公司今年离职人员数为25,而今年在职人员的平均数为500,那么,该公司的人员变动率是【】A.5% B.10% C.15% D.20%8.对组织内部人力资源需求的预测,常用的方法有:自下而上法、工作负荷法、回归预测法和【】A.趋势分析法 B.管理人员接替模型C.马尔可夫模型 D.社会关系测量法9.工作分析又称【】A.工作描述 B.职务分析 c.程序分析 D.动作分析10.金钱只能满足工人的部分物质需要,而不是全部需要,员工在工作中更需要的是感情慰藉、安全感和归属感,这一观点属于【】A.决策人假说 B.经济人假说 C.社会人假说 D.复杂人假说11.从横向看人力资源规划要涉及到组织的人力资源部,生产部,营销部,技术部等部门;从纵向看人力资源规划要涉及人员补充,人员使用,人员接替与提升,教育培训评估与激励,劳动关系,退休解聘等方面,这说明制定人力资源规划需要有【】A.全局性原则 B.准确性原则 C.前瞻性原则 D.可控性原则12.一些城市失业人员宁愿失业也不愿从事一些苦、脏、累、险的工作,这是影响企业外部劳动力供给因素中的【】A.人口政策及人口现状 B.劳动力市场发育程度C.就业意识及择业心理偏好 D.严格的户籍制度13.与担当顾问的教授或专家签订长期服务合同,这属于临时员工计划中的【】A.内部临时工储备 B.中介机构临时雇佣C.利用自由职业者 D.短期雇佣14.猎头公司的费用要由用人单位支付,一般为所推荐的人才年薪的【】A.5%~l0% B.12%~l5% C.15%~20% D.25%~30%15.“顾客骂你,你怎么办?”这种提问方式是面试中的【】A.封闭式提问 B.假设式提问 C.引导式提问 D.压迫式提问三、判断改错题(本大题共5小题,每小题2分,共10分)请判断下列说法正确与否,错误的请加以改正。
福建专升本管理类真题
2009年福建省高职高专升本科入学考试第一部分管理学原理(共150分)一、单项选择题(本大题共1 5小题,每小题2分,共30分)在每小题列出的四个备选项中只有一个是符合题目要求的,请将正确答案代码填写在答题纸相应位置上。
1.提出“理想的行政组织体系”理论的是( )A.韦伯B.甘特C.巴纳德D.梅奥2.20世纪90年代以来,产生了一些体现时代特征的管理理论,这些理论中不包括( )A.精益思想B.学习型组织C。
权变管理理论D.核心能力理论3.泰罗的科学管理理论认为:为了提高劳动生产率,必须为工作配备“第一流的工人”。
“第一流的工人”的内涵是( )A.掌握了标准化操作方法的工人B.掌握了科学工作方法的人C.经过培训的工人D.能力最适合做这种工作而且也愿意去做这种工作的人4.如果决策涉及的问题对组织来说不紧迫,组织有足够的时间从容应对,则这样的决策是( )A.时间敏感型决策B.知识敏感型决策C.确定型决策D。
不确定型决策5.根据计划涉及时间长短及其范围广狭的综合性标准,可以将计划分为( )A. 具体性计划与指导性计划B.长期计划和短期计划C.战略性计划与战术性计划D.程序性计划与非程序性计划6.一般说来,组织越稳定,管理幅度应该( )A.越小B.无影响C.越大D.无法判断7.动态网络型结构的优点是( )A.组织结构具有更大的灵活性和柔性B.资源可以在不同产品之间灵活分配C.对市场需求的变动反应快速D.充分发挥员工的才能8.“对自愿辞职或正常退休腾出的职位空缺不予填补”,这种解聘方案是( )A.临时解雇B.自然减员C.缩短工作周D.提前退休9.推动组织变革的内部环境因素是( )A.科技进步的影响B.整个宏观社会经济环境的变化C.竞争观念的改变D.克服组织低效率的要求10.在管理方格论中,若领导只注重任务效果而不重视下属的发展和士气,则该领导行为属于( )A.乡村俱乐部型管理B。
任务型管理C.中庸之道型管理D.贫乏型管理11.领导的作用是( )A.指挥、协调和激励B.指挥、控制和激励C.协调、控制和激励D.指挥、协调和组织12.根据马斯洛的需求层次论,友谊、爱情方面的需要属于( ) A.尊重的需要B.生理的需要C.安全的需要D.社交的需要13.在公平理论中,员工选择与自己进行比较的参照类型中,不包括( )A.同事B.自我C.工作的完成情况D.制度14. 根据确定控制标准Z值的方法宋划分的控制过程是( ) A.前馈控制B.程序控制C.同期控制D.反馈控制15.下列不属于创新活动过程的是( )A.寻找机会B.提出构想C.迅速行动D.业务流程重组二、多项选择题(本大题共5小题,每小题4分,共20分)在每小题列出的五个备选项中至少有两个是符合题目要求的,请将正确答案代码填写在答题纸相应位置上。
2011高职升本专业考试试卷(理科生A卷)
2011年专业考试试卷(理科生A 卷)专业:软件工程时间为120分钟(共200 分)第一部分、C 语言基础一、 单项选择题:在每小题列出的四个备选答案中只有一个答案符合题目要求。
请将正确答案填入“单项选择题答题表”对应的格中。
未填入答题表、错选(本题共25小题,每小题2分,共50分)1. 设有类型说明unsigned int a=65535; ,按%d格式输出a的值,其结果是()。
A. 65536B. -1C. 1D. -327672. 以下程序输出的结果是()。
main( ){ int a= -1,b=4,k;k=! ((++a<0)&&! (b--<0));printf("%d%d%d\n",k,a,b);}A. 104B. 103C. 013D. 0043. 设有int i;则表达式i=1,++i,++i||++i,i的值为()。
A. 1B. 2C. 3D. 44. 设有int a[ ]={10,11,12},*p=&a[0];则执行完*p++;*p+=1;后a[0],a[1],a[2]的值依次是()。
A. 10,11,12B. 11,12,12C. 10,12,12D. 11,11,125. 设有说明int s[2]={0,1},*p=s; 则下列错误的C语句是( )。
A. s+=1;B. p+=1;C. *p++;D. (*p)++;6. 以下程序的输出结果是()。
void prtv(int *x){ printf("%d\n",++*x);}main()prtv(&a);}A. 25B. 26C. 27D. 以上均不对7. 下列叙述中正确的是()。
A. C语言的函数可以嵌套定义B. C语言的子程序有过程和函数两种C. C语言编译时不检查语法D. C语言中,根据函数能否被其它源文件调用,被区分为内部函数和外部函数8. 以下程序的输出结果是()。
2010年福建专升本管理类真题
机密★启用前 C 092010年福建省高职高专升本科入学考试公共事业管理工商管理旅游管理市场营销专业知识试卷信息管理与信息系统物流管理交通运输(国际航运管理) 人力资源管理(考试时间150分钟,满分300分,共二部分)答题说明:请将答案写在答题纸相应的位置上。
注意事项:答案写在试卷上一律不给分。
第一部分管理学原理(共150分)一、单项选择题(本大题共15小题,每小题2分,共30分)在每小题列出的四个备选项中只有一个是符合题目要求的,请将正确答案代码填写在答题纸相应位置上。
1.从管理者技能角度分析,无论对于高层管理者、中层管理者还是基层管理者,同等重要的技能是()。
A.概念技能B.技术技能C.人际技能D.以上都不是2.下列对法约尔的管理14原则之相关原则解释正确的是()。
A.统一指挥是指组织专业知识试卷第1页(共11页)3.根据期望理论基本模型:激励力(M)=效价(V)×期望值(E),下面等式关系错误的是()。
A.E高× V高= M高C.E低× V高= M低B.E高× V低= M高D.E中× V中= M中4.表明一个组织机构在社会上应起的作用和所处的地位的计划形式是()。
A.目的或使命B.预算C.程序D.方案5.在一个管理幅度为4,层次为7的企业中共有管理者()名。
A.1024 B.1365 C.1396 D.40966.工作轮换一般适用于提高()的技能。
A.学徒B.管理者C.技术员D.普通职员7.对企业生产经营过程中可能遇到的某种突发、不可抗力事件宜采取的控制为()。
A.适时控制B.适度控制C.客观控制D.弹性控制8.认为“人并不是懒惰的,他们对工作的喜欢和憎恶决定于这工作对他是一种满足还是一种惩罚,正常情况下人们愿意承担责任”的管理理论是()。
A.双因素理论B.需要层次理论C.Y理论D.X理论9.按照双因素理论,其“保健因素”是指()。
A.能够引起对工作不满意的因素B.能够影响员工工作满意度的因素C.能够保护员工身心健康的因素D.能够改善员工责任感的因素10.领导特质理论的研究重点是()。
2011年7月高等教育自学考试福建省统一命题考试薪酬管理
2011年7月高等教育自学考试福建省统一命题考试薪酬管理试卷(课程代码 06091)一、单项选择题(本大题共30小题,每小题1分,共30分)在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填写在题后的括号内。
错选、多选或未选均不得分。
1.第一个对工资进行分析的学者是【】A.亚当·斯密 B.威廉·配第 C.李嘉图 D.亚当斯2.麦克利兰提出,人在较高层次上有三种需要。
下列不属于这三种需要的是【】A.成就需要 B.生存需要 C.权力需要 D.归属需要3.公平理论的提出者是【】A.赫茨伯格 B.威廉·配第 C.亚当斯 D.穆勒4.ERG理论的“G”指的是【】A.成长需要 B.关系需要 C.成就需要 D.生存需要5.下列各项中,属于保健因素的是【】A.工作中得到的认可和赞赏 B.工作本身的挑战性C.晋升 D.薪酬6.组织为了保持薪酬水平的竞争力,将薪酬领先型与薪酬滞后型结合起来选择的一种薪酬水平决策类型是【】A.薪酬跟随型策略 B.薪酬滞后型策略 C.薪酬竞争型策略 D.薪酬混合型策略7.规模较大、投资回报率较高、薪酬成本在组织的经营总成本中所占的比重较低、产品市场上的竞争者较少的企业,往往采取的薪酬策略是【】A.领先型 B.跟随型 C.混合型 D.竞争型8.影响薪酬水平的组织特征要素不包括【】A.组织的规模 B.所处的行业 C.法律法规 D.经营战略9.对同一组织内部的不同职位或者技能之间的工资率所作的安排,称为【】A.薪酬等级 B.薪酬调查 C.薪酬结构 D.工作分析10.关于浮动工资,下列叙述不正确的是【】A.指相对固定工资来说具有风险性的报酬B.它的获得通常是非固定和不可预知的C.能够真正起到激励作用D.通常不与个人绩效挂钩11.薪酬结构内部一致性实现的前提是【】A.明确组织中各种工作的相似性或差别性B.进行科学的绩效评价C.确定同一薪酬等级的薪酬变动范围D.确定较多的薪酬等级数量12.人力资源管理的基础性工作是【】A.工作分析 B.薪酬管理 C.薪酬调查 D.绩效考评13.职位工资体系的最大特点是【】A.“对岗不对人” B.“对人不对岗”C.“既不对人也不对岗” D.“既对人又对岗”14.以薪酬决策为核心的工作分析的实质要求是:要体现工作的复杂性和【】A.该工作市场薪酬状况 B.完成工作要求所具备的各项资质条件C.从事该工作的员工目前的绩效情况 D.员工的工作满意度15.工作评价的理论基础是公平理论和【】A.双因素理论 B.期望理论C.需要层次理论 D.资源依赖性理论16.工作评价中,最简单的方法是【】A.因素比较法 B.因素计点法 C.分类法 D.排序法17.通过训练而获得的顺利完成某种工作任务的动作(包括心智活动)方式和动作系统是【】A.知识 B.技能 C.能力 D.态度18.奖励员工作出贡献的潜能的是【】A.基本工资 B.职位工资 C.技能工资 D.年功工资19.在年度绩效评价结束时,组织根据员工的绩效评价结果以及事先确定下来的加薪规则,决定员工在第二年可以得到的基本薪酬,这是【】A.全员激励计划 B.团队激励计划 C.业绩奖金 D.业绩加薪20.下列各项中,不属于群体激励计划的是【】A.梅里克计划 B.利润分享计划 C.收益分享计划 D.目标分享计划21.关于个人激励计划,下列表述不正确的是【】A.降低了监督成本 B.有利于周边绩效的产生C.具有明显的分选效应 D.不利于员工掌握多种不同技能22.成员基本上是“兼职”的团队是【】A.营销团队 B.流程团队 C.平行团队 D.项目团队23.收益分享计划主要关注【】A.激励生产率的提高B.组织目标尤其是财务目标是否达到C.生产力和质量指标D.为每个经营单位确定一整套公平的目标24.下列不属于特殊绩效奖励计划的是【】A.出勤奖 B.员工建议奖 C.伯乐奖 D.节约成本奖25.绩效管理的过程不包括【】A.绩效计划 B.绩效工作分配 C.绩效改进 D.绩效考查26.福利开始流行始于【】A.20世纪初 B.20世纪60年代 C.20世纪90年代 D.21世纪初27.按《劳动法》规定,如果在公休假日安排劳动者工作,支付的劳动报酬应不低于【】A.150% B.200% C.300% D.400%28.社会保险是一项收入补偿制度,这体现了社会保险的【】A.保障性 B.公益性 C.普遍性 D.互济性29.关于失业保险金的标准,下列正确的是【】A.高于当地最低工资标准 B.等于当地最低工资标准C.低于当地最低工资标准 D.与当地最低工资标准无关30.养老保险的主要类型不包括【】A.普遍保障模式 B.收入关联模式 C.自我保障模式 D.特殊保障模式二、多项选择题(本大题共5小题,每小题2分,共10分)在每小题四个备选项中至少有两个是符合题目要求的,请将其代码填写在题后的括号内。
2011年福建省高职高专升本科入学考试大学英语试卷
2011 年福建省高职高专升本科入学考试大学英语试卷(考试时间120 分钟,满分150 分)答题说明:(1)选择题部分的答案请在答题卡上相应的字母中间划横线,如[A]。
(2)主观题的答案写在答题纸上相应的位置。
注意事项:答案写在试卷上一律不给分。
I. V ocabulary and Structure (45 points, 1.5 for each) Directions: There are 30 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the ANSWER SHEET with a single line through the center.1.You should accept the fact _____you have lost the very good chance.A. thatB. whichC. whatD. it2. Mandy demanded that Gary________ the truth no matter what had happened.A. tellB. toldC. tellsD. would tell3. — Bruce was injured in a traffic accident.— ________ I talked with him just yesterday.A. Is that right?B. I beg your pardon?C. I see.D. Oh, no!4. Go home quickly, Tina. You parents and friends are concerned ____your safety.A. aboutB. withC. toD. in The President is deeply concerned about this issue. (担心,担忧= worried)He didn't seem in the least concerned for her safety.Many politicians are more concerned with powerand control than with the good of the people.(关心,对……感兴趣= to be interested in sth)all the people concerned with children's education5. Don't be too hard on him.After all, it was for the first time ________ he made such a mistake.A.that B.when C.since D.before6. When I took his temperature, it was two degrees above _____.A. averageB. ordinaryC. regularD. normal7.I’ d just got off the plane _______________I realized I had left my key at my seat.A. asB. whenC. whileD. afterWhen you arrived he had just left. 你来时他刚刚走8. Eat ___ cake you like and leave the others for ___ comes in late.A. any; whoB. every; whoeverC. whichever; whoeverD. either; whoeverEat any cake that you like and leave the others for anyone that comes in late.9. I know the number of people in this city _____ 550000 and a number of them____ from Asia.A. are; areB. is; isC. is; areD. are; is10. Not many students will give you a correct answer, for they know _______about the thing.A. muchB. littleC. fewD. many11. This brand of handbag is ______________A. twice as expensive as that oneB twice expensive than that oneC as twice expensive as that oneD two times as expensive as that one12. Tom is ______________ alcohol and considers drinking as a vital part of his life.A. short ofB. aware ofC. addicted toD. faced withbecome addicted to drugs, alcohol, tobacco, etc 对麻醉药﹑酒﹑烟等上瘾了.13. Having heard of several traffic accidents happened recently, she is more _______now when she is driving.=that had happenedA. cautiousB. capableC. cheerfulD. confident14. Could you find someone _____?A. for me to play tennis withB. for me to play tennisC. play tennis withD. playing tennis with15. Color-blind people often find it difficult to____blue from greenA. judgeB. tellC. divideD. separate~ A from B (esp with can/could/be able to 尤与can/could/be able to连用) distinguish A from B 辨认A和B; 辨别; 识别: I can't tell the difference between margarine and butter, ie can't identify them by their tastes. 我嚐不出人造黄油和黄油有什麽区别.Can you tell Tom from his twin brother? 你能分辨出汤姆和他的孪生兄弟吗?These kittens look exactly alike how can you tell which is which? 这些小猫看上去一模一样--你怎麽能分出哪个是哪个?~ (between) A and B; ~ A from B recognize the difference between (people or things) 区别, 辨别(人或事物):People who cannot distinguish between colours are said to be colour-blind. 不能辨别颜色的人称为色盲.The twins are so alike that no one can distinguish one from the other. 这对孪生儿长得很像, 无人能分辨出谁是谁.16. A performance __________ by students in our institute tonight. It might be very wonderful, I suppose.A. is to put onB. is to be put onC. was to be put onD. is to be putted on17._________is estimated that the computer company will have another harvest year.A. ThisB. ThatC. WhatD. It18.Helen won't approve of your proposal, __________.A. so will JimB. s o won’t JimC. nor will JimD. nor won’t Jim19. You must get there within an hour. There should be no ________ in sending this information to him.A. questionB. problemC. quarrelD. delay20.Any applicant form ______ properly will not be accepted by the company.A. not to be filledB. not filledC. not being filledD. not having been filled21. Mr. Taylor was fired as he had been absent from work without _____.A. purposeB. doubtC. permissionD. difficulty22.Only under special circumstances ______to take make-up tests.A. are permitted freshmenB. permitted are freshmenC. freshmen are permittedD. are freshmen permitted23. Although Anne is happy with her career success, she wonders _____will happen to her private life.A thatB whatC itD this24.If I had remembered ____ the window, the thief would not have got in.A . to close B. closing C. to have closed D. having closed25 The doctor told Penny that too much _____________ to the sun is bad for the skin.A. exposureB. extensionC. exhibitionD. expansion显露; 暴露; 揭露; 揭发; 曝光:Exposure of the body to strong sunlight can be harmful. 身体受烈日曝晒会造成损伤。
2011年管理类专业学位全国联考真题解析
2011年管理类专业学位全国联考真题解析第一部分、综合能力真题一、问题求解:第15~1小题,每小题3分,共45分,下列每题给出的A 、B 、C 、D 、E 五个选项,只有一项是符合试题要求的,请在答题卡上将所选项的字母涂黑。
1.已知船在静水中的速度为28h km /,河水的流速为2h km /。
则此船在相距78km 的两地间往返一次所需时间是A .h 9.5B .h 6.5C .h 4.5D .h 4.4E .h 4 【考点】:行程问题【解析】:【参考答案】:B 2.若实数a ,b ,c 满足0)45(5332=-+++-c b a ,则=abc ( )A .4-B .35-C .34- D .54E .4 【考点】:非负性【解析】:⎪⎩⎪⎨⎧=-=+=-04505303c b a ⇒⎪⎪⎪⎩⎪⎪⎪⎨⎧=-==54353c b a ⇒454)35(3-=⨯-⨯=abc 。
【参考答案】:A3.某年级60名学生中,有30人参加合唱团、45人参加运动队,其中参加合唱团而未参加运动队的有8人,则参加运动队而未参加合唱团的有( )A .15人B .22人C .23人D .30人E .37人 【考点】: 容斥原理 【解析】: 【参考答案】:C4.现有一个半径为R 的球体,拟用刨床将其加工成正方体,则能加工成的最大正方体的体kmS 78=顺水:hkm V V V /30=+=→→→水静实h km V /28=→静h km V /2=→水kmS 78=逆水:hkm V V V /26=-=→←←水静实h km V /28=←静h km V /2=→水h h km km t 6.2/30781==h h km km t 3/26782==h h h t t t 6.536.221=+=+=11115C 14C 11C ⨯⨯61123145310111415=⨯⨯⨯⨯=⋅⋅=C C C C p 积是( )A .338R B .3938R C .334R D .331R E .393R【考点】:立体几何 【解析】:设正方体的边长为a ,如图可知,2aAB BC OC ===,则a a a a OA 43)2()2()2(222=++=,球体的半径为R ,即R a =43,则R a 34=。
09-11年福建专升本入学考试英语阅读部分真题及答案
2009Television has now come to nearly every family.It has played a very important part in people’s life.School children in the US watch TV about 25 hours a week.Some people feel that television is good for children because it helps them learn about their country and the world.With the help of programs of education,children do better in school.Other people feel that there are too many programs about love and crime on TV, and that even programs of education don’t help Children a lot.Children simply watch too much television,so they don’t do a lot of other important things for their education.Children of three to six learn to speak their language and talk with people.When they are watching TV, they are only listening to the language,and they aren’t talking with anyone.When school children watch TV, they read less.Because of this,they don’t learn to read or write quickly at schoo1.All children learn by doing,and they need time to play in order to learn about the world.When they watch TV, they play less.They also have less time to communicate with their parents and friends,and they have less time for sports.Recently,fifteen families in Denver decided to stop watching TV for a month or more.At first it was difficult,but there were soon a lot of good changes .The children read, played, and exercised more, and the family became full of joy.But at the end of the month all the families began to watch TV as much as before.Not one family was able to give up television completely.46.Some people think that television is good for children becauseA.some programs help them love their parents B.the news programs are important to themC.it makes them play less than before D.they can learn something good from it47.Some people think that television is bad for children becauseA.there are too many TV programs not good for children B.its language is difficult to understandC.it is helpful to their thinking and doing D.their eyes work much every day48.Because they watch too much TV, school childrenA.write more quickly than before .B.don’t learn to read or write quickly at school.C.play a lot D.read and write much more49.which 0f the following statement is TRUE according to the passage?A.People can not live without television. B.Only through television can children learn about the world.C.when children are watching television,they talk with each other.D.When children watch TV, they read and play 1ess.50.What is the writer's attitude towards television?A.objective B.suspicious C.compromising D.appreciativeQuestions 51 to 55 are based on the following passage:This book on open education has two parts. The first part has to do with how the teacher feels about students. The second part has to do with what the teacher does in the classroom.In traditional education, the teacher may feel that students are not very grown up. Usually, teachers are older than students, and teachers feel that students are young and do not know much about the world, and that he must make the students study specific things. In open education, the teacher’s feelings are very different. The teacher feels that the students are individuals first, and students second. He expects his students to be responsible for the things they do. Just as adults are. A student’s ideas and feelings are just as important as the teacher’s. The teacher allows his students to decide what they want to do, and does not make them study specific subjects or things. The teacher lets them decide what to study and how much tostudy. It’s very important for the teacher to show how he feels about the students.The second part of the idea of open education has to do with what the teacher does in the classroom. In the traditional classroom, the students are told what to do. There is a list of things that the students must do to finish the class. There are rules made by the teacher that the students must follow, even if the students see no reason for the rules. In open education, the teacher allows the students to choose what to do. They may study, or talk, or do nothing at all if they want. There are no specific things for the students to do. There are no traditional rules made by the teacher. The only rules in an open classroom are rules for everyone’s safety. The students are allowed to discover subjects in the open classroom, instead of being made to study them. Open education is a really complex idea.51. What is this passage mainly about?A. The system of traditional education.B. The characteristics of open education.C. A comparison of two kinds of education.D. An emphasis on open education.52. According to the passage students in open educationA. have more freedomB. are restricted by regulationsC. study harderD. have better results inwhat they study53. What the author discusses in this passage concernsA. the teaching procedureB. the students' activitiesC. what the teacher does in the classroomD the attitude the teacher holds towards students and his classroom activites54. When a school has “A Child Is Most Important ” as its slogan(口号), this school most probably adoptsthe idea ofA. traditional educationB. open educationC. adult educationD. open university 55.The author regards open education asA.more reliable B.complex C.modern D.unusualQuestions 56 to 60 are based on the following passage:When 23-year-old Eric graduated from college last year,he didn’t have a job. Not wanting to give up his apartment and move back with his parents, he did what many young Americans are doing:he signed up with a temp(临时)agency, which places workers on short-term jobs.Temporary workers such as Eric comprise 20 percent of the US workforce.In 1985,417,000 workers were classified as temporary help.In 2005,there was more than 2.5 million,according to Labor Department data.Using temporary workers allows companies to increase or decrease the number of staff as their workloads change.It also allows companies to avoid the costs involved in hiring and firing long-term employees.Many temp agency owners and career specialists say temping is a good way for recent graduates to get experience.“Short-term jobs let graduates try out different companies to find the best fit,”said Pegi Wheatley,owner of a San Francisco temp agency.But things don’t always work out that way.“When I started temping,I had this idea that a temporary job could turn full-time.It worked for a friend of mine,but that didn’t happen for me,”said Eric,who quickly became bored with his office work.. Eric stayed with the temp agency because he could earn US$1 0 an hour doing office work.Other short-term jobs, such as working as a store clerk or in a caf6,pay aboutUs$7:But there are drawbacks for the higher pay.Because in the US,health insurance is Provided through employer,most temps are not entitled to workplace health benefits.Eric ran the risk that an accident or illness would land him in the hospital with no way to pay the bill.Other drawbacks,though less serious,still mean that temping for most graduates is exactly what its name implies---a temporary choice.Instability, gaps between contracts,lack of vacation time and isolation form other employees are drawbacks,too.56.Eric took a short-term job mainly becauseA.he didn’t want to give up his apartment B.he liked to try out different companiesC.he wanted to get more experience D.a short-term job is easier to do57.According to the passage.in the year of 2005,more than were classified as temporary help.A.2.5 million B.12.5 million C.4.17 million D.25 million5 8.Which is Not mentioned as an advantage of temping?A.It gives recent graduates experience.B.It enables employers to adjust their workforce.C.A temporary job will turn fall—time.D.Employers Call reduce their costs.59.Eric stayed with the temp agency for some time becauseA.he liked his office work B.he was satisfied with the pay .C.his employer provided health insurance D.he hated gaps between contracts60.What does the underlined word“drawbacks "in Paragraph.5 mean?”A.Benefits B.Compromises C. Risks D. Disadvantages46-50:DABDA 51-55:CADBD 56-60:AACBD2010Coffee is one of the most popular drinks throughout the world today. In fact, according to some estimates, over 30% of all adults in the world drink coffee at least once a day on the average.Coffee contains a kind of drug called caffeine. Caffeine is a chemical substance that stimulates the nerves of the body. Drinking coffee tends to make people a little bit more awake---at least for a short time---because of this stimulating effect on the nervous system. A cup of coffee has, on the average, about 3% caffeine in it.One story of the discovery of the coffee plant relates to this effect of caffeine. According to the story, coffee was discovered in East Africa. The story says that coffee was first found by a goat farmer named Kaldi. This was about the year 850.Kaldi was leading his animals through the mountains and the goats were stopping repeatedly to eat the plants near the path. Suddenly, some of the goats started jumping up and down in a very strange way.Kaldi figured out that the goats were acting this way because of the plants they were eating.Kaldi himself tried eating some of the green beans that the goats had been eating. He, too, felt the stimulating effect of the beans.Kaldi wanted to prove what had happened, so he picked some of the beans and took them back to his home village, where he told his story. The green bean got the name “Kaffa” and later “coffee” because the beans were discovered in a place call ed Kaffa in Africa.Then for years, people used to eat a few of the green Kaffa beans when they were in themountains and needed extra energy or stimulation. It was later found that the coffee beans could be picked and then dried until they turned brown, and then they could be stored. If the beans were dried and stored, they could be used at any time.46. Caffeine is a kind of drug that can _________ .A. strengthen one’s heartB. make one’s bones strongC. make one more active or alertD. ease the pain on the body47. According to the passage, one will become_________ if he drinks coffee.A. clear-headedB. strongC. nervousD. intelligent48.Kaldi was a_________ .A. doctorB. shepherdC. druggistD. chemist49. How did the goats react after eating the plants?A. They refused to leave.B. They could not find their way home.C. They started jumping up and down.D. They stopped repeatedly to eat them.50. Why did the green bean get the name “Kaffa”?A. Because Kaldi loved his home village very much.B. Because Kaldi’s goats loved thegreen beans very much.C. Because the beans were discovered in a place so named.D. Because the beans could bepicked and dried.Questions 51 to 55 are based on the following passageIn the United States, about 750,000 persons have suffered AIDS. More than one half of them have died.But doctors say evidence also shows there is no reason for persons to become terrified by the disease. The AIDS virus is spread during sex with an infected partner, or by infected blood. But doctors say their studies show the disease is not spread through normal, close social activities.A study by one research team was printed in the New England Journal of Medicine. The doctors studied one-hundred-one family members who lived with AIDS and lived in crowded conditions. The family members shared many personal goods with the patients. These included toothbrushes, drinking glasses, beds, towels and toilets.Doctors said only one family member---a five-year-old girl---got the AIDS virus. They note, however, that the girl’s mother had the disease. They believe the girl probably was born with the virus. No other family member in the study got the AIDS virus or showed any signs of the disease.The head of the study, Gerald Friedland, said if the disease is not easily spread in crowded homes, it also will not spread easily in factories, offices, schools and other public places. Doctor Friedland said the study also shows there is no reason to punish AIDS patients and to force themto live separately from other persons.American health officials recently warned, however, that some health care workers should take special care. The report noted the AIDS virus is carried in blood and other body fluids. It said health care workers should put protective covers over their eyes and skin during medical operations, dental work, or other times when the patient may bleed.In the United States, most AIDS patients are homosexual people, people taking drugs, people who used infected needles, and persons who received infected blood. More recent studies show the AIDS virus also can be spread during heterosexual(异性的)relations. It can spread either from the man to the woman, or from the woman to the man.51. Doctors say there is no reason for people to be frightened about AIDS because_________ .A. it is not deadlyB. few people are infected with AIDSC. the AIDS virus is not spread in everyday social activitiesD. the AIDS virus is notspread during sex52. The study of 101 family members who lived with AIDS patients shows that _____.A. the AIDS is not spread by personal goodsB. women are more likely to get the AIDSvirus than menC. married people are less likely to get AIDS than unmarried onesD. the AIDS virus ispassed by drinking glasses53. From the last sentence of Para 5, we can learn that we have no reason to _________ .A. stop meeting AIDS patients in public placesB. stop living with AIDS patientsC. fear that AIDS can be passed from a mother to a babyD. fear that the AIDS virus canbe passed during sex54. Health workers were warned to take special care when the patient bleeds because _________ .A. AIDS can be passed by touching the patient’s bodyB. AIDS can be spread bytouching the patient’s skinC. AIDS virus can be carried in blood or other body fluidsD. AIDS virus is easilyspread in eyes and skin55. _________ are least likely to be infected with the AIDS disease.A. People who take drugsB. Persons who receive infected bloodC. People who are homosexualD. Unmarried people who don’t take drugs Questions 56 to 60 are based on the following passageDo parents owe their children anything? Yes, they owe them a great deal.One of their chief duties is to give their children a sense of personal worth, for self-esteem isthe basis of a good mental health. A youngster who is often made to feel stupid, often compared to brighter brothers, sisters, or cousins, will not feel confident and become so afraid of failing, that he (or she) won't try at all. Of course, they should be corrected when they do wrong; this is the way children learn. But the criticisms should be balanced with praises.Parents owe their children firm guidance and consistent discipline. It is frightening for a youngster to feel that he is in charge of himself; it's like being in a car without brakes. The parent who says “No” when other parents say “Yes” sends a double message. He is also saying: “I love you, and I am ready to risk your anger, because I don't want you to get into trouble.”Parents owe their children a comfortable feeling about their body, and enough information about sex to balance the wrong information that they will surely receive from their friends.Parents owe their children privacy and respect for their personal things. This means not borrowing things without being permitted, not reading diaries and mail, not looking through pockets. If a mother feels that she must read her daughter's diary to know what is going on, the communication between them must be pretty bad.Parents owe their children a set of solid values around which to build their lives. This means teaching them to respect the rights and opinions of others: it means respecting elders, teachers, and the law. The best way to teach such values is by example. A child who is lied to will lie. A child who sees his parents steal tools from the factory or towels from a hotel will think that it is all right to steal. A youngster who sees no laughter and no love in the home will have a difficult time laughing and loving.No child asks to be born. If you bring a life into the world, you owe the child something. And if you give him his due, he'll have something of value to pass along to your grandchildren.56. According to the passage, parents owe their children the following things Except _________ .A. privacyB. carsC. respect of selfD. information abouttheir body57. The writer thinks that teenagers are frightened when they are in charge of themselvesbecause_________ .A. they don't know how to stop a car without brakesB. there is no one to ask for helpwhen in troubleC. there is no one to guide and discipline themD. they are afraid of being left alone58. Parents are advised to show love to their children by_________ .A. saying “Yes” to everything the children ask for.B. refusing something to theirchildren.C. never embracing older children.D. never criticizing children.59. The word “due” in the last paragraph means _________ .A. what must be given to someone because it is right or owingB. something one should do or finish before a fixed timeC. reasonable explanation(s) or plan(s)D. the money to be paid60. Which of the following statements is True according to the passage?A. It is better to compare a youngster to his brighter brothers because it makes him try harder.B. Parents prefer to let their children be in charge of their own lives at an early age.C. Children shouldn't be corrected because it destroys their self-esteem.D. Children learn much by seeing what their parents do.46-50:CABCC 51-55:CABCD 56-60:BCBAD2011III. Reading Comprehension (45 points)A dinner party is often a pleasurable time for everyone but the host, so the important point to keep in mind is that “planning” is a key p art of a successful dinner party.All too often, hosts make the mistake of over-exerting themselves, leaving little time to enjoy the evening themselves.The following information can help you make it an enjoyable night for both yourself and your guests.Firstly, make a guest list so you’ll know how many people to cook for. Let your guests know thetime and date of the dinner well in advance and be sure to remind them shortly before the party.Make a checklist of ingredients and drink s that you’ll need and try to buy them a couple of days before the party.cleaning till the day off, you might find yourself more stressed than you need to be. Keeping the menu simple doesn’t mean it has to be boring. The night will also be a lot easier for you if you prepare dishes that can be laid out at the centre of the table, allowing guests to serve themselves.You can provide some music and the type of music will depend on the type of guests. You might not think of it, but the night will run a lot smoother with background music for the evening.46. What can be inferred from the first two paragraphs ?A. Usually both the host and the guests enjoy themselves at the party.B. A good "planning" means over-exerting the host.C. The host should make a fuller preparation in order to have more time to enjoy the party.D. It's important for hosts to leave themselves some time to enjoy the dinner party.47. Which of the following is NOT mentioned in planning a diner party ?A. Inform your guests of the time and date beforehand.B. List the ingredients and drinks for the party and buy them before the party.C. Practice cooking according to menu.D. Prepare some proper music for the party.48. Get your house in order the day before the dinner party so that___________ .A. you may find yourself less stressed than you need to beB. you won't get up so early on the party dayC. you will have little time to enjoy the partyD. your guests will be much happier49. Which statement is NOT true according to the information given in the passage?A. Making lists helps.B. A simple menu must be boring as well.C. Music can make the party go smoother.D. Allowing guests to help themselves makes things easier.50. What's the third paragraph mainly about ?A. How to save time for a dinner party.B. How to entertain your guests.C. How to plan a party.D. How to enjoy yourself at a party.Questions 51 to 55 are based on the following passage:"Family" is of course an elastic(弹性的) word. But when British people say that their society is based on family life, they are thinking of "family" in its narrow, peculiarly European sense of mother,father,and children living together alone in their own house as an economic and social unit.Thus,every British marriage indicates the beginning of a new and independent family—hence the tremendous importance of marriage in British life.For both the man and the woman,marriage means leaving one's parents and starting one's own life.The man's first duty will then be to his wife,and the wife's to her husband.He will be entirely responsible for her financial support,and she for the running of the new home.Their children will be their common responsibility and theirs alone.Neither the wife's parents nor the husband's,nor their brothers or sisters,aunts or uncles,have any right to interfere with them—they are their own masters.Readers of novels like Jane Austin's Pride and Prejudice will know that in former times marriage among wealthy families were arranged by the girl's parents,that is,it was the parents' duty to find a suitable husband for their daughter,preferably a rich one,and by skillful encouragement—lead him eventually to ask their permission to marry her.Until that time,the girl was protected and maintained in the parents' home and the financial relief(减轻) of getting rid of her could be seen in their giving the newly married pair a sum of money called a dowry(嫁妆).It is very different today.Most girls of today get a job when they leave school and become financially independent before their marriage.This has had two results.A girl chooses her own husband, and she gets no dowry.51.What does the author mean by "Family is of course an elastic word"?A.Different families have different ways of life.B.Different times produce different families.C.Different nations have different families.D.Different definitions could be given to the word.52.For an English family,the husband's duty is ______.A.financial while the wife's is running the homeB.defending the family which the wife's is running the homeC.supporting the family while the wife's is financialD.independent while the wife's is dependent53.Everything is decided in a British family ______.A. by the coupleB. with the help of their parentsC.by brothers and sistersD.with the help of aunts and uncles54. What is true concerning the book “Pride and Prejudice”?A. It is the best book on marriage.B. It is a handbook of marriage.C. It gives quite some idea of English social life in the past.D. It provides a lot of information of former-time wealthy families.55.With regard to marriage in Britain, present-day girls differ from former time girls in ____.A. the right to get marriedB. more parental supportC.finding a jobD. social positionQuestions 56 to 60 are based on the following passage:Praise is a powerful tool but many parents have misconceptions about what it does and how it works.Praise encourages motivation and confidence, but a surprising number of people think it's the cause of jealousy, laziness and resentment. What are the most common assumptions about praise?“There's no need to say anything.”If things are going well, you may think there's no need to say anything. This attitude can be summed u p as “if I don't say anything, then everything's OK”. What this really means is “I'll only say something when there is something to criticize”.“If I say 'well done', they'll stop trying.”Do you think that if you compliment your children they'll slack off? If we are praised for a job well done,it generally encourages us to do better, not worse. The disappointment we feel when good work is not recognized gives rise to the feeling “why should I bother if nobody notices?”“If I praise one, the others will be jealous.”If you are honest and fair in your praise and recognize the special talents of each child, they won't resent praise given to their siblings. Each will feel valued for the unique individuals they are. Children who feel good about themselves are usually generous in their praise of other people. Never use praise of one as a way of implicitly criticizing another. For example, “you'realways so cheerful...”with its implied message “... unlike your moody brother”.“What if there's nothing to praise?”There is always something to praise. You have to catch your child doing something right. Have a positive attitude to the things he does and remember the praise must always be genuine. Your child will quickly sense when you are lying.56. Many parents have misunderstandings aboutA. how powerful praise isB. what praise isC. what praise does and how it worksD. how to give genuine praises to their children57. Why do some parents consider it unnecessary to say anything to praise their children?A. Because they think things aren’t always going well.B. Because they don’t like to praise their children.C. Because they only think it necessary to say something when there is something to criticize.D. Because they don’t like to criticize their children.58. When you are praising one kid, you shouldA. praise other kids tooB. explain the kid’s special talentsC. tell others to be generous and not to be jealousD. make sure you don’t hurt another kid indirectly59. Children who ________ are usually generous in their praise of other people.A. feel good about themselvesB. feel bad about themselvesC. seldom receive praisesD. receive false praises60. Which of the following may be the best title for this passage?A. How to Be Good ParentsB. Misunderstandings About PraiseC. The Power of the PraiseD. All Kids Love Praises46-50:DCABC 51-55:BCACD 56-60:CCDAB。
2011年福建省高职高专升本科入学考试
机密★启用前B022011年福建省高职高专升本科入学考试大学语文试卷(考试时间120分钟,满分150分)答题说明:请将答案写在答题纸相应的位置上。
注意事项:答题写在试卷上一律不给分。
一、单选选择题(本大题共20小题,每小题1分,共20分)在每小题列出的四个备选项中只有一个是符合题目要求的,请将正确答案代码填写在答题纸相应位置上。
1、我国第一部纪传体通史是()。
A、《左传》B、《史记》C、《战国策》D、《诗经》2、()是鲁迅的散文集。
A、《呐喊》B、《彷徨》C、《朝花夕拾》D、《坟》3、徐志摩后期的作品的诗歌特点()。
A、有的作品表现了对苦难者同情B、抒发了对英美式资产阶级民主的追求和期待C、有的作品揭露了社会的黑暗D、多变现理想破灭后的彷徨、迷惘、幻灭的没落情绪4、袁宏道的诗文亲切自然,清新活泼,而尤以()著称于后世。
A、赋B、乐府诗C、词D、小品文5、庖丁为文惠君解牛,手之所触,肩之所倚,足之所履,膝之所踦,砉然响然,奏刀騞然,莫不中音。
其中,“踦”的正确读音是()。
A、qǐB、jǐC、jìD、qì6、《桥的运动》中,“桥的运动是桥的存在形式”、“平衡就是矛盾的统一”,使用的是()。
A、比喻说明方法B、引用说明方法C、定义说明方法D、列举说明方法7、苏婷的()曾获1979-1982年全国优秀新诗(诗集)二等奖。
A、《双桅船》B、《会唱歌的鸢尾花》C、《云游》D、《猛虎集》8、《风波》中七斤的性格特点特征是()。
A、不学无术B、精明泼辣C、报复心重D、愚昧麻木9、()有“人民艺术家”的光荣称号,其小说语言往往透着浓浓的京味儿。
A、老舍B、巴金C、鲁迅D、矛盾10、提出“辞必己出”、“惟陈言之务去”观点的是()。
A、韩愈B、谢翱C、苏轼D、宋应星11、《庄子》一书中包括了大量的()故事。
A、神话B、寓言C、传说D、童话12、《谏太宗十思疏》的作者是()。
A、韩愈B、柳宗元C、魏征D、谢翱13、并称为“小李杜”的是()。
2011年福建省高职单招全省统一考试《数学》试题及答案
2011年福建省“高职单招”全省统一考试《数学》试题考试时间120分钟试卷满分100分一、单项选择题本大题共10小题每小题3分共30分。
在每小题的四个备选答案中选出一个正确答案并将正确答案的字母标号填涂在答题卡的相应位置上1已知集合11M12N则MN等于A1 B11 C12 D112 2不等式20x的解是A2x B2x C2x D2x 3函数3logfxx的定义域为A0 B0 C1 D1 4函数sinyx的最小正周期是A4 B2 C D2 5数列na的通项公式为2nna则3a等于A1 B2 C4 D8 6等差数列na中若12a36a则该数列的前3项和3S等于A8 B10 C12 D14 7若向量11a与2mb共线则实数m等于A1 B2 C3 D4 8函数2fxx的图像A关于原点对称B关于y轴对称C关于点01对称D关于直线1x对称9已知直线l过点01且与直线:lyx垂直则l的方程是A10xy B10xy C10xy D10xy 10若直线l平面直线m平面则直线l与m的位置关系是A平行B 相交C异面D平行或异面二、填空题本大题共12小题每小题2分共24分.把答案填在答题卡的响应位置上1231等于_________________________ 2已知函数1fxx则0f等于_________________________ 3sin30等于_________________________ 4若集合12与1a相等则实数a 等于_________________________ 5已知函数yxb的图像经过点02则实数b的值等于___________________ 6若向量1110ab则ab等于_________________________ 7等比数列na中首项11a公比2q则该数列的前3项和3S等于__________ 8过点01且与直线yx平行的直线的方程是_________________________ 9若不等式21x的解为1xm则实数m等于_________________________ 10如图正方体1111ABCDABCD中异面直线1AA与BC所成角的大小等于________度11已知直线yx与圆221xy交于P、Q两点则线段PQ的长度等于________ 12已知5件产品中有3件正品2件次品若从中任意取出1件产品则取出的产品是正品的概率等于____________________ 三、解答题本大题共7个小题共46分解答应写出文字说明、证明过程或演算步骤1本小题满分6分已知集合02Axx1Bxx求AB 2本小题满分6分已知sin1求1cos1cos的值3本小题满分6分已知数列na 中11a12nnaanN. I求2a3a II求na的通项公式. 4本小题满分7分如图OAB△的三个顶点分别为00O11A02B. I求直线OA的方程II求OAB△的面积. 5本小题满分7分如图直线2yxm与y轴交于点02A. I求m的值II求以坐标原点O为圆心且过点A的圆的方程. 6本小题满分7分已知向量10a01b. I求ab II若向量ab与ab垂直求实数的值. 7本小题满分7分如图一面墙另三边用长度等于20单位米的篱笆围成一个矩形区域EFGH设FGx单位米. I写出矩形EFGH的面积S关于x的函数关系式并指出其定义域II当x取何值时S最大并求出S的最大值.。
福建成考专升本英语真题 试卷答案(2011年)
2011年福建成考专升本英语真题及答案单选题1、In each of the following groups of words,there are four underlined letters or letter combinations marked A,B,C and pare the underlined parts and identify the one that is different from the others in pronunciation.Mark your answer by blackening the corresponding letter on answer sheet.1、A. back B. safely C. table D. strange2、A. rare B. square C. care D. are3、A. taught B. caught C. laughter D. daughter4、A. white B. whisper C. whose D. wheel5、A. kick B. resist C. silver D. April6、A. anxious B. answer C. angry D. angle7、A. cover B. crop C. create D. cycle8、A. dumb B. establish C. debt D. doubtful9、A. easy B. reply C. simply D. highly10、A. express B. extra C. expert D. export11、It's the first turning ( ) the left after the traffic lights.A. byB. inC. onD. for12、( ) of them knew about the plan because it was secret.A. SomeB. AnyC. No oneD. None13、It's very kind ( ) invite me to your birthday party.A. from you toB. of you toC. by you toD. that you14、I pulled the handle ( ) I could.A. so hardly asB. as hardly asC. so hard asD. as hard as15、Tom, together with his family, ( ) to see us tonight.A. is comingB. are comingC. comesD. come16、( those books do you want?A.What areB. Which ofC. Which areD. What17、Last Sunday ( ) had a picnic in Beihai Park.A. John, Mary and meB. John, I and MaryC. John, Mary and ID. I, John and Mary18、The garden requires ( )。
福建专升本2008年管理类真题
2008年福建省高职高专升本科入学考试第一部分管理学原理(共150分)一、单项选择题(本大题共15小题,每小题2分,共30分)在每小题列出的四个备选项中只有一个是符合题目要求的,请将正确答案代码填写在题后的“【】”内。
1.中国古代管理思想在众多著作中都得到了体现,其中对封建国家的管理体制进行了理想化设计的是【 B 】A.《孙子兵法》B.《周礼》 c.《管子》D.《齐民要术》2.在20世纪80和90年代,西方的工商企业界和公共管理部门兴起的主要管理理论是【 C 】A.核心能力理论B.系统管理理论c.全面质型管理D.权变管理理论3.梅奥对其领导的霍桑试验进行总结,认为工人是【 B 】A.经济人B.社会人c.理性人D.复杂人4.兰德公司提出的“用于听取专家对某一问题的意见”的决策方法是【 B 】A.头脑风暴法B.德尔菲技术c.名义小组技术D.小中取大法5。
把计划分为业务、财务和人事计划,其划分的标准是【 A 】A.职能空间B.综合性程度c.明确性D.程序化程度6.关于组织的管理层次、管理幅度与管理效能之间关系表述正确的是【 C 】A.管理层次与管理幅度成正比,管理幅度与管理效能成正比B.管理层次与管理幅度成正比,管理幅度与管理效能成反比C.管理层次与管理幅度成反比,管理幅度与管理效能成反比D.管理层次与管理幅度成反比,管理幅度与管理效能成正比7.企业解聘员工的方式多样,下列不属于企业解聘方案的是【 A 】A.主动辞职B.缩短工作周c.临时解雇D.调换岗位8.组织的变革可以分为渐进式和激进式变革两种,其划分标准是根据【 C 】A.工作的对象不同B.组织所处的经营环境状况不同c.变革的程度与速度不同D.组织变革的不同侧重9.组织文化有三个层次结构,属于显现层范畴的是【 D 】A.管理哲学B.敬业精神 C.道德观念D.组织行为10.辞退和起诉是领导权力的【 C 】A.奖赏性权力B.感召性权力c.惩罚性权力D.法定性权力11.美国管理学者保罗·赫塞和肯尼斯·布兰查德提出的管理理论是【 A 】A.领导生命周期理论B.路径一目标理论C.管理方格理论D.权变理论12.在激励的强化理论中,有正强化和负强化,其中属于负强化的是【 B 】A.改善工作关系B.减少报酬C.增加奖金D.通报表扬13.职工成绩评定属于【C 】A.前馈控制B.现场控制c.成果控制D.过程控制14.把创新划分为消极防御型创新和积极攻击型创新,这种划分方法的根据是B A.创新发生的时间.B.创新与环境的关系c.创新的组织程度 D. 创新酌规模及对系统的影响程度15.把决策划分为确定型、风险型和非确定型决策的根据是【 A 】A.决策的可靠度B.决策者的层次c.决策问题的重复性 D. 决策的层次二、多项选择题(本大题共5小题,每小题4分,共20分)16.影响决策的因素多种多样,其中决策主体的因素包括【ABCE】A.个人对待风险的态度B.决策者的组织能C.个人价值观D.买卖双方在市扬白氢地位E.决策群体的关系融洽程度17.按工作的结果标准来划分,组织部门化的形式有【BCD】A.职能部门化B.地域部门化 C.产品或服务部门化D.顾客部门化E.流程部门化18.组织获取必要的人力资源的渠道有【ABCD】A.广告应聘者B.员工的推荐C.高校所设的相关服务机构D.职业介绍机构推荐E.网络上随机抽取19.控制的过程包括三个基本环节的工作,它们是【ACD】A.确立标淮B.同期控制C.衡量成效D.纠正偏差E.及时反馈20.根据时机、对象和目的的不同,可以将控制分为【BCD】A.预算控制B.前馈控制C.同期控制D.反馈控制E.最佳控制三、简答题(本大题共2小题,每小题15分,共30分)21.简述计划编制的过程。
07~11年福建专升本计科类真题答案
2006年大学英语试卷A答案Ⅰ.Vocabulary and Structure(45 points,1.5 for each)1-5 AABDB 6-10 DDCCA 11-15 DDCBC 16-20 CCCCC 21-25 CBDAA 26-30 ACBDCⅡCloze Test(16points,1 for each)31-35 BCCBB 36-40 DCCAD 41-45 BDCBDⅢReading Comprehension(45 points)Section A(30 points,2 for each)46-50 DAABD 51-55 CBBDB 56-60 ABDCDSection B(15 points,3 for each)61.About choosing a future career of one person for himself62.parents 63.be suitable for64.his interests,his talents,his limitations and his obligations65.advice from a guidance teacher or a courseⅣTranslation(20 points,4 for each)66.专家警告说,每一名驾驶员都应该努力控制自己的情绪,这是非常重要的。
67.专家指出,唯一现实且持久有效的解决方法,是告诫人们,驾驶汽车是一件技术活,需要始终保持警惕和专注。
68.如果广告业被废除了,就像许多人建议的那样,公众和广告公司将会遭受相当大的损失。
69.广告业并不总是增加销售产品的总数量,但的确有助于确定哪个公司销售哪种产品较多。
70.在(飞机)起飞之前,你应该找到最近的一个出口,并确定另一出口的位置,你要点一下你与两个出口处的座位排数,以便你能在黑暗找到位置。
ⅤWriting(25 points)2007年福建省英语专升本答案I.Vocabulary and Structure1、B2、B3、C4、B5、A6、B7、B8、D9、C 10、C11、B 12、A 13、D 14、D 15、D 16、A 17、B 18、B 19、A 20、D 21、C 22、C 23、A 24、D 25、B 26、B 27、C 28、C 29、C 30、C II. Close Test31、D 32、A 33、B 34、C 35、B 36、A 37、D 38、D 39、A 40、B 41、A 42、C 43、B 44、C 45、BIII. Reading ComprehensionSection A46、C 47、D 48、A 49、B 50、A 51、B 52、A 53、D 54、B 55、C56、C 57、B 58、D 59、C 60、ASection B61、People laugh and smile.62、A group of actors.63、Laughter can make people feel better.64、see the funny side.65、positive reactionIV. Translation66、也许由于猫头鹰的神秘的外貌,尤其是它那圆的眼睛和灵活的脖子,因此就有了有很多关于猫头鹰的传说和迷信。
福建省普通高校专升本招生考试管理类专业基础课试卷
一,单项选择(共30 题,每题2 分,共60 分)1. 管理的本质是()。
[单选题] *A.实现既定的目标B.合理分配和协调各种资源的过程(正确答案)C.获取所需的信息D.决策,计划,组织,领导,控制和创新管理的本质是合理分配和协调各种资源的过程。
2. 提出企业应成为一个学习型组织的是()。
[单选题] *A.亚当·斯密B 彼得·圣吉(正确答案)C.查尔斯·巴贝奇D.弗雷德里克·哈尔西彼得·圣吉在《第五项修炼:学习型组织的艺术与实务》指出,企业应成为一个学习型组织。
3. 提出为了提高劳动生产率,必须为工作挑选第一流的工人的是() 。
[单选题]*A 韦伯B 法约尔C 泰罗(正确答案)D 巴纳德泰罗的科学管理理论指出为了提高劳动生产率,必须为工作挑选第一流的工人。
4. 梅奥的霜桑试验表明()。
[单选题] *A.管理者需要正视企业中非正式组织的存在(正确答案)B.管理者应及时取缔企业中的一切非正式组织C 非正式组织绝对有利于生产率的提高D.非正式组织绝对不利于生产率的提高梅奥的霍桑实验表明企业中存在着非正式组织。
非正式组织不仅存在,而且与正式组织相互依存,对生产率有重大影响。
5. 控制的过程包括三个基本环节的工作,其正确排序应该是()。
[单选题] *A.确定标准一纠正偏差一衡量成效B.确定标准一衡量成效一纠正偏差(正确答案)C.衡量成效一纠正偏差一确定标准D.衡量成效一确定标准一纠正偏差控制的过程都包括三个基本环节的工作:1,确立标准;2,衡量成效;3 ,纠正偏差。
6. 利用头脑风暴法进行集体决策时,下列做法不正确的是()。
[单选题] *A.鼓励参预者独立思量B.激发参预者提出各种荒诞的想法C.鼓励参预者对别人的建议作评论(正确答案)D.参预者可以补充完善已有的建议头脑风暴的决策方法的四项基本原则是:1,各自发表自己的意见,对别人的建议不作评论;2,建议不必深思熟虑,越多越好;3,鼓励独立思量、奇思妙想;4 ,可以补充完善已有的建议。
2011年福建省专升本数学试题(Word版)
2011年福建省高职高专升本科入学考试 高等数学 试卷 (考试时间120分钟, 满分150分) 答题说明: 请将答案写在答题纸相应的位置上. 注意事项: 答案写在试卷上一律不给分. 一、单项选择题(本大题共1 0小题,每小题3分,共30分) 在每小题列出的四个备选项中只有一个是符合题目要求的选项,请将正确的答案代码填写在答案纸相应的位置上. 1.函数21)(--=x x x f 与21)(--=x x x g 是同一个函数,则它们的定义域是( ). A .),1[+∞ B .),2(+∞ C .]1,(-∞ D .),2(]1,(+∞-∞ 2.在区间(-1,1)内,函数12)(+=x e x f 是( ). A .有界且单调增加函数 B .有界且单调减少函数 C .无界且单调增加函数 D .无界且单调减少函数 3.当0→x 时,122-x 是2)(arctan x 的( ). A .高阶无穷小 B .等价无穷小 C .低阶无穷小 D .同阶无穷小,但不是等价无穷小 4.函数)(x f 在0x x →时存在极限是)(x f 在0x x =处连续的( ). A .必要条件 B .充分条件 C .充要条件 D .即不充分,也不必要条件 5.设)(x f 为可导函数,则x x f f x 2)1()1(lim 0--→=( ). A .)(x f ' B .)(21x f ' C .)1(f ' D .)1(21f ' 6.设函数x xe x f 2)(=,则=)10(y ( ). A .x e x 210)102(2+ B .x e x 29)92(2+ C .x e x 210)92(2+ D .x e x 29)102(2+ 7.若)(x f 在区间),(b a 内有0)(>'x f ,0)(>''x f ,则)(x f 在),(b a 内( ). A .单调增加,曲线)(x f 是凹的 B .单调增加,曲线)(x f 是凸的准考证号: 姓名: 身份证号: 原毕业学校:密 封 线 内 不 要 答 题C .单调减少,曲线)(x f 是凹的D .单调减少,曲线)(x f 是凸的8.若函数)(x f '为连续函数,则下列等式正确的是( ).A .)()(x f x df =⎰B .())()(x f dx x f ='⎰C .)()(x f dx x f ='⎰D .)()(x f dx x f d =⎰9.在空间直角坐标系中,点M 1(-1,2, -3)与点M 2(1, 2, -3) 关于( )对称.A .x 轴B .yz 坐标面C .zx 坐标面D .原点10.下列微分方程中( )是二阶线性微分方程.A .x y y x =+'2B .x e y y y ='+''C .1)(2=+'y yD .x y e y y x cos =+'+''二、填空题(本大题共1 0小题,每小题4分,共40分)请将答案写在答题纸相应的位置上.11.设1)(-=x x x f ,则)1)(1(-x f f = . 12.x x x cot 30)tan 21(lim -→= .13.)sin 12tan (lim 22x xx x x +∞→= . 14.曲线1=++y xy xe y 在0=x 处的切线方程为 .15.函数⎰=xtdt x f 21 ln )(的极值点是 . 16.定积分⎰+π0 2cos 1dx x = .17.广义积分⎰+∞∞-++ 2541dx x x = . 18.定积分⎰+-11- 3)3)(arcsin 2tan (2dx x x e x = .19.微分方程1=-'y y 的通解为 .2021==,a 与b 的夹角为6π,则)2()(b a b a +⨯-= . 三、计算题(本大题共8小题,每小题7分,共56分)请将答案写在答题纸相应的位置上. 21.讨论函数⎪⎪⎩⎪⎪⎨⎧<=->+=00,1cos 1,10,1arctan 1)(1x x x e x x x f x 在x =0处的连续性;若x =0是)(x f 的间断点,指出间断点的名称.22.计算极限1)sin (lim 40 0--⎰→x x x e dt t t .23.已知函数x ex x x y 223)3(2)1(-+-=,求dy .24.求由参数方程⎪⎩⎪⎨⎧-==21arcsin ty t x 所确定的函数的二阶导数22dx y d .25.求不定积分dx xx ⎰-1.26.计算定积分⎰30 arctan dx x27.求微分方程x e x x x y x y cos )(cot 2cos cot -=-'的通解。
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2011年福建省高职高专专升本科入学考试工商管理公共事业管理旅游管理物流管理专业知识试卷市场营销人力资源管理(考试时间150分钟,满分300分,共二部分)第一部分管理学原理(共150分)一、单项选择题(本大题共15小题,每小题2分,共30分)在每小题列出的四个备选项中只有一个符合题目要求,请将正确答案代码填写在题后的“【】”内。
1、把组织分为正式组织和非正式组织的是【】A.泰罗B.法约尔C.甘特D.巴纳德2、以下不属于梅奥所阐述的人际关系学说的观点是【】A.工人是社会人,而不是经济人B.管理要根据所处环境随机应变C.企业中存在着非正式组织D.生产率取决于工人的态度及他和周围人的关系3、古人云:“运筹帷幄之中,决胜于千里之外。
”这里的“运筹帷幄”反应了管理的哪一项职能?A.计划职能B.组织职能C.领导职能D.控制职能4、作为企业的总裁,最应该亲自处理和决断的管理活动是【】A.对一位公司内部违纪职工按规章进行处罚B.对竞争对手某一产品突然削价做出反应C.企业员工罢工,与员工代表谈判D.对一位顾客的常见投诉进行处理5、决策遵循的原则是【】A.最优原则B.满意原则C.集体原则D.灵活性原则6、以下关于目标管理的论述中正确的是【】A.企业的任务必须转化为目标,但下属的成就并不一定由目标引申B.目标管理是一种程序C.只要每个人的分目标都完成了,企业的总目标就能完成D.管理者依据下级的目标来指挥和控制他们7、企业增加新的,但与原有业务相关的产品和服务,属于【】A.横向一体化战略B.混合多元化战略C.纵向一体化战略D.同心多元化战略8、在集体决策中,如果成员彼此间意见有较大分歧,则可以考虑采用【】A.头脑风暴法B.名义小组技术C.德尔菲技术D.政策指导矩阵9、为了响应顾客要求、某银行对信用卡的审批进行了调整,大大缩短了顾客的等待时间,这属于【】A.战略性变革B.结构性变革C.流程主导性变革D.以人为中心的变革10、以下哪一项属于潜层次的企业文化【】A.道德规范B.组织行为C.管理哲学D.组织机构11、根据马斯洛需要层次论、地位和他人认可的需要属于【】A.安全的需求B.社交的需求C.尊重的需求D.自我实现的需求12、领导生命周期理论将下属的成熟程度作为领导选择正确领导方式的重要依据,领导者同时提供指导行为与支持行为的领导方式被称为【】A.推销型领导(高任务—高关系)B.指导型领导(高任务—低关系)C.参与型领导(低任务—高关系)D.授权型领导(低任务—低关系)13、“人生下来就是厌恶工作”是以下哪一理论的观点【】A.X理论B.Y理论C.双因素理论D.期望理论14、以下关于自适应控制的描述,不正确的是【】A.自适应控制的特点是没有明确的先行量B.控制标准Z值是过去时刻已达到的状态K1的函数,即Z=f(K1)C.Z值是通过学习过去的经验而建立起来的D.大量的管理工作都属于自适应控制15、有效控制的特征,不包括以下哪项【】A.适时性B.适度性C.客观性D.一致性二、多项选择题(本大题共5小题,每小题4分,共20分)在每小题列出的五个备选项中至少有两个是符合题目要求的,请将正确答案代码填写在答题纸相应的位置上。
16、古典管理理论的代表人物有【】A.亚当·斯密B.泰罗C.法约尔D.韦伯E.梅奥17、为了实现责、权、利三者的有效结合,管理者在决策方案的执行过程中应做到以下的哪些方面【】A将决策目标分解到部门和个人,实现目标责任制B.善于授权,做到责权对等C.设计合理的报酬制度D.形成团结、和谐的组织气氛E..保证信息的有效传递18、以下哪些属于组织设计的原则【】A.专业分工化原则B.统一领导原则C.柔性经济原则D.控制幅度原则E.责权对等原则19、下列关于组织层次与管理幅度关系论述中正确的是【】A.锥形式组织机构的管理幅度窄,组织层次少B.锥形式组织机构的管理幅度窄,组织层次多C.扁平式组织机构的管理幅度宽,组织层次少D.扁平式组织机构的管理幅度窄,组织层次少E.扁平式组织机构在未来将在各行业全面取代锥形式组织机构20、按照创新方式划分,领导者可以分为【】A.魅力型领导B.集权型领导C.民主式领导D.变革型领导E.战略性领导三、简答题(本大题共2小题,每小题15分,共30分)请将答案写在答题纸相应的位置上。
21什么是矩阵型的组织机构,它的优缺点有哪些?22请谈谈组织员工抵制创新的原因。
四、论述题(本大题共20分)请将答案写在答题纸相应的位置上。
23什么是组织文化、请结合企业的实践,谈谈其在企业运作过程中的作用。
五、计算题(本大题共2小题,第24小题10分,第25小题20分,共30分)请将答案写在答题纸相应的位置上。
24、某笔记本厂商计划推出新型号的笔记本,根据市场预测分析,消费者对新产品的态度有两种:接受和不接受,这两种情况出现的概率分别为0.7和0.3。
新产品有两种开发方案:25、方案一,沿袭以往产品的外观设计;方案二,重新设计产品外观。
两种方案的收益值如下表:不同方案在不同市场情况下的收益(单位:万元)项目接受不接受(1)沿袭外观1000-200(2)重新设计1300-600根据上述材料,计算两种方案对应的期望收益值,并根据最大期望值收益准则判断该企业应选择哪种方案。
25、某企业生产平板电脑,目前规模不大,根据市场预测,明年的产品销量可能有两种情况:销量一般(与今年大致持平)与销量好(销量大增),两种情况出现的概率分别为0.4和0.6.为应对市场需求的可能变化,企业在今年有两种生产方案可供选择:(1)改进生产设备(可满足销量一般情况下的生产要求);(2)添置生产设备(可满足销量好情况下的生产要求)。
如果今年没有新建生产线,到明年却出现销量大增的情况,企业还可以采取两种预备方案:(1)紧急添置生产设备;(2)部分生产外包并加班生产。
各种可能方案的收益情况如下表:各方案在不同市场情况下的收益项目销量一般销量好(1)改进生产设备500(2)添置生产设备-30020002.1紧急添置生产设备10002.2部分生产外包并加班生产1500根据上述材料,运用决策树法选择企业在各个阶段的生产决策。
六、案例分析(本大题共20分)请将答案写在答题纸相应的位置上。
26、某研究所是一家注重技术创新的事业单位,前些年由于市场环境的变化,单位面临社会企业的竞争,业务量逐年下滑。
三年前,研究所迎来了新的领导—李所长,一名老牌大学搞技术出身的中年人。
李所长接手工作后,实施了一系列的改革方案;调整原有的组织机构,实行公开、透明的招聘程序,大力提拔年轻技术骨干等。
研究所的业务量和绩效在李所长改革实施后均大幅提升,但最令李所长高兴的是一批自己提拔的年轻骨干表现出色,助理工程师莫力是其中的代表。
莫力,三年前某名牌大学硕士毕业,由李所长亲自面试后来到研究所工作。
刚到研究所的头一年,莫力就凭借自身扎实的理论功底和研究能力很快就熟悉并承担了大量研究所工作,逐渐成长为研究所不可或缺的人物之一。
李所长多次在内部会议和客户面前赞许他:“小莫,使我们所最年轻的技术骨干,使我们所未来的希望……。
”一年前,李所长更是将他提拔为部门的副主管,称为研究所里最年轻的中层管理者。
就在莫力事业得意之时,让他憋闷的事情发生了。
当时,研究所分配到一批福利房,虽然数量有限,但作为研究所里最年轻的技术骨干,莫力认为自己有希望申请到住房。
最后的结果让他非常失望,那些在研究所工作多年但工作表现平平的老员工都排在他前面。
这一年来,不少的老同学都告知收入大幅提升,而自己虽然是研究所的技术骨干,却由于资历较浅,收入非常一般。
即使被提拔为部门副主管后,收入提高的幅度也非常有限,年终的奖金甚至不如打印室那位在研究所工作了二十年的王阿姨。
这天晚上,面临马上解决终身大事的小莫心中非常困扰。
自己努力工作,表现出色,课时依然收入平平,没有住房。
一家同行业的民营企业的招聘信息浮现在他脑海中,优厚的住房和薪资条件让他心动不已。
在反复思考了一晚上后,莫力在第二天向所长递交了辞职信。
阅读上述案件,请回答以下问题:1.从公平理论的角度分析莫力离开单位的原因。
(10分)2.结合期望理论,谈谈李所长应该如何挽留莫力?(10分)第二部分市场营销(共150分)一、填空题(本大题共10小题,每空2分,共30分)请将答案写在答题纸相应的位置上。
1、我国古代有关“日中为市,致天下之名,聚天下之货,交易而退,各得其所”的记载(《易·系辞下》),就是对这种在一点_______和_______进行商品交易的市场的描述。
2、提高服务质量的常用的方法有_______和蓝图技巧。
3、按照购买目的或者用途的不同,可以把市场分为_______和_______。
4、市场定位通过识别潜在竞争优势、_______和_______三个步骤实现。
5、从现阶段看,全球企业品牌管理的组织形式主要有_______和_______两种。
6、产品整体概念是建立在“_______”这样的一个等式基础上的。
7、大体上,企业定价有三种导向,即成本导向、_______和_______。
8、整合营销传播理论认为,存在于消费者_______中的价值,才是真正的营销价值。
9、一般情况下,生产者应注重应用声誉力专家力、法定力和付酬力,尽量避免使用_______,这样往往容易收到理想的效果。
10、美国兰德公司于20世纪40年代采用系统的程序,采取匿名和反复进行的方式,以函询的办法,轮番征询专家的意见再汇总预测结果,这种方法叫_______。
二、单项选择题(本大题共15小题,每小题2分,共30分)在每小题列出的四个选项中只有一个是符合题目要求的,请将正确答案代码填写在答题纸相应位置上。
11、市场营销管理的实质是【】A、刺激需求 B.需求管理 C.生产管理 D.销售管理12、“酒香不怕巷子深”这是一种【】观念A.生产B.产品C.推销D.社会营销13、某公司在甲地的总经销把产品的批发价定为200元,而从该总经销商处进货的下级批发商则希望能以180元进货,双方的这种冲突属于【】。
A.水平渠道冲突B.垂直渠道冲突C.水平交叉冲突D.综合渠道冲突14、某国有大型企业把全国(或某些地区)分成若干价格区,对于卖家不同价格区顾客的某种产品,分别制定不同的地区价格。
距离企业较远的价格区,价格定得比较高,距离企业近的价格区,价格定得比较低。
在各个价格区范围内实行一个价。
该企业采用的定价方法是【】。
A.基点定价B.邮资定价C.统一交货定价D.分区定价15、企业准备为之提供产品和服务的顾客构成了企业的【】。
A.市场机会B.营销机会C.生产者市场D.目标市场16、若EP(需求的价格弹性)【】,企业降价可扩大产品销售,增加赢利。
A.等于0B.等于1C.小于1D.大于117、日本尼康公司所提供的照相机都会有各种用途的镜头、滤光镜及其他配件,所有这些项目构成了一个【】。