郑州市会展业发展的现状及对策研究

本科生毕业论文

郑州市会展业发展的现状及对策研究

姓名

学号

专业

指导教师

2012年5月20日

摘要

随着“中原经济区”发展战略的逐步推进和河南经济的快速发展，会展业取得了突飞猛进的进展。与此同时，郑州市“中部会展之都”的发展战略也逐步实施。但郑州会展业想要保持良好的竞争力，能够在国内会展业中脱颖而出，并且通过会展业来带动郑州乃至整个中部经济圈的经济文化的快速发展，那么认清目前郑州会展业发展的现状特点，存在的问题，发展的机遇显得尤为重要。本篇论文通过学习国内外会展业发展的趋势和规律，回顾郑州的会展业发展历程，结合郑州的地理环境，区位优势，文化氛围，产品特色等各种因素，对郑州会展业进行全面的研究与分析。笔者在研究中参考了大量的相关文献资料，还进行了必要的实地考察，综合运用数字分析，对比分析和SWOT分析等相结合的方式，旨在认清郑州在发展会展业中的发展现状，市场定位、优势与不足，以期提出突破性的，创新性的，合理化的对策。

关键词：郑州；会展业；对策；分析

Abstract

With the "Central Plains economy area" development strategy step by step and the rapid development of Henan economy, the Convention and exhibition industry has made make a spurt of progress progress. At the same time, Zhengzhou City," the central exhibition city " development strategy also gradually implemented. But the Zhengzhou exhibition industry to maintain a good competitive edge, in the domestic exhibition industry talent showing itself, and through the exhibition industry to drive Zhengzhou and even the entire central economic circle and the economic and cultural development, then recognize the Zhengzhou Convention and exhibition industry development present situation, existing problems, development opportunity is very important. In this paper, through the study of domestic and international exhibition industry development trend and regularity, a review of Zhengzhou's exhibition industry development course, through, combined with the geographical environment in Zhengzhou, location advantages, cultural atmosphere, product features and other factors, the Zhengzhou Convention and exhibition industry to conduct a comprehensive study and analysis. The author in reference to the large amount of literature, but also the necessary fieldwork, the integrated use of digital analysis, comparative analysis and SWOT analysis combining, designed to recognize Zhengzhou in the development of exhibition industry in the development of the current situation, market positioning, advantages and disadvantages, in order to make a breakthrough, innovation in nature, rational countermeasure.

Key Words: Zhengzhou ;exhibition industry;countermeasures ;analysis

目录

引言 (1)

一、郑州会展业发展现状 (1)

（一）会展场馆设施先进，在国内会展场馆中位居前列 (1)

（二）展会数量和规模增长迅速，产业规模不断壮大 (2)

（三）品牌展会快速成长，影响力不断增强 (2)

二、郑州发展会展业的SWOT分析 (3)

（一）优势条件 (3)

1.经济实力雄厚，在中部城市中处于领先水平 (3)

2.区位优势独特，交通条件得天独厚 (3)

3.产业优势明显，产业集聚度高 (3)

4.文化底蕴深厚，旅游资源优越 (4)

5.专业市场发达，商贸体系健全 (4)

6.会展业发展水平高，在中部地区领先 (4)

（二）劣势因素 (5)

1.缺乏自主品牌展会 (5)

2.郑州市的会展管理体制还比较滞后 (6)

3.郑州市的会展配套设施与服务比较薄弱 (6)

4.城市国际化程度低，对展会国际合作形成制约 (6)

5.会展专业人才与会展行业机构比较缺乏 (6)

（三）有利机遇 (6)

1.城市经济实力正处于快速成长期 (7)

2.中原经济区建设的机遇 (7)

（四）现实挑战 (7)

1.国内会展业竞争激烈 (7)

2.中部城市会展业同质化现象严重 (7)

3.政府对会展业的指导任重道远 (7)

三、郑州会展业发展对策 (8)

（一）完善会展基础设施 (8)

（二）健全会展管理体制 (8)

（三）加强会展宣传营销 (8)

（四）发挥行业协会作用 (9)

（五）加大投入支持力度 (9)