英文广告课件Advertisement
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Magazine Ads Packing Ads
Public Ads
•GOT MILK!
• GOT MILK?”是美国Body By Milk发起的一
项公益活动，该活动总会邀请一些有影响 力的娱乐界、体育界的明星拍摄长了“牛 奶胡子”的照片，向大众宣传喝牛奶的好 处。在美国要知道明星在青少年中的知名 度可以看看他(她)是否拍过“GOT MILK？” 广告。从莱昂纳多·迪卡普里奥到姚明;从安 吉丽娜·朱利到成龙；从贝克汉姆到章子怡 等等诸多明星都曾经出现在这个广告里。 就连可爱的皮卡丘、力大无比的绿巨人、 加菲猫、蝙蝠侠也上了牛奶胡子广告。
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
•Could you translate the following ad-words and reference them to related products? • Obey your thirst drink
•
Advertisement Advertising
Advertise
advertise oneself
v.
n.
Advertisement helps to sell goods.
n.
She works in advertising.
I must advertise for a new secretary.
The functions of the advertisement
•attract attention •create interest
•Functions
•arouse desire •stimulate attention
The Characteristics of the Advertising Language
•form
•Be rational •(理智) to ads
Types of advertisements
Commercial Ads
Traffic Ads TV Ads Handouts
Catalogues
Radio Ads Internet Ads Cell phones Ads
Outdoor Ads
Disadvantages
• make people annoyed • misled people by false and incorrect information • cheat consumers to buy the useless products •raise the price of products •….
11.Enjoy Coca-Cola. (Coca-Cola)
请喝可口可乐。（可口可乐） 12.Generation Next. (Pepsi) 新的一代。（百事） 13.The Relentless Pursuit of Perfection. (Lexus) 追求完美永无止境。（凌志汽车） 14.Communication unlimited. (Motorola) 沟通无极限。（摩托罗拉） 15.Feast your eyes.（Pond’s Cucumber Eye Treatment) 滋润心灵的窗户。（庞氏眼贴片）
21.We lead． Others copy． 我们领先，
他人仿效。（理光复印机） 22.Impossible made possible． 使不可能 变为可能。（佳能打印机） 23.Take time to indulge． 尽情享受吧！ （雀巢冰激凌） 24.Poetry in motion, dancing close to me． 动态的诗，向我舞近。（丰田汽车） 25.Come to where the flavour is． Marlboro country．光临风韵之境—— 万宝路世界。（万宝路香烟）
What are the purposes of advertising?
To brand their products To brand their corporate culture To have consumers be interested in their products
To gain profits by taking money from the consumers’ pockets
The world smiles with Reader’s Digest.
读者文摘给全世界带来欢笑。
Jerk Robinson
Music in Ads
Seasons in the sun To be with you
英语广告语欣赏
1.Time is what you make of it. (Swatch) 天长地久。（斯沃奇手表） 2.Make yourself heard. (Ericsson) 理解就是沟通。(爱立信） 源自文库 3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰） 4.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔） 5.A diamond lasts forever. (De Bierres) 钻石恒久远，一颗永流传。（第比尔斯）
shampoo • Start ahead
• My digital story
camera
insecticide • Mosquito bye bye
• Communication unlimited
telephone
food • I’m loving it
•Advertisements are everywhere
Effects
•PERSUAS •ATTENTI ON IVE •VALUE POWER •MEMORY VALUE
•Advertisemen t
•To achieve this, the language of advertising must be short, concise, vivid, attractive, and persuasive, which are fully displayed in advertising English. .
31.Intelligence everywhere. 智慧演绎，无
处不在。（摩托罗拉手机） 32.The choice of a new generation. 新一代 的选择。（百事可乐） 33.We integrate, you communicate. 我们集 大成，您超越自我。（三菱电工） 34.Take Toshiba, take the world. 拥有东芝， 拥有世界。（东芝电子） 35.No business too small, no problem too big. ....没有不做的小生意，没有解决不了的 大问题。 （IBM公司）
ads lead customers to form unreasonable consume-habit
ads spread false information and cheat people
Advantages
• help consumers make informed choices • entertain people • increase product sales • make people aware of social problems and government policies •….
6.Fresh-up with Seven-up. (Seven-up)
提神醒脑，喝七喜。（七喜） 7.Intel Inside. (Intel Pentium) 给电脑一颗奔腾的“芯”。（英特尔 奔腾） 8.Connecting People. (Nokia) 科技以人为本。（诺基亚） 9.For the Road Ahead. (Honda) 康庄大道。（本田） 10.Let us make things better. (Philips) 让我们做的更好。（飞利浦）
What is advertising?
• “Advertising ” comes from the Latin word “adverto” meaning “turn attention to” so “advertising” might be defined as any means of bringing information to the public for the purpose of drawing attention to manufactured goods, services, shops, or entertainments.
Good to the last drop. 滴滴香浓，意犹未尽。
Canon Printer
Impossible made possible. 使不可能成为可能。
Nestle ice cream
Take time to indulge. 尽情享受吧.
Tide’in, dirt’s out.
16.Focus on life. (Olympus)
瞄准生活。（奥林巴斯） 17.Behind that healthy smile, there ’s a Crest kid. (Crest toothpaste) 健康笑容来自佳洁士。（佳洁士牙膏） 18.Good to the last drop． 滴滴香浓，意 犹未尽。（麦斯威尔咖啡） 19.Obey your thirst． 服从你的渴望。（雪 碧） 20.The new digital era． 数码新时代。 （索尼影碟机）
•play an important role in economic field
•a d
make customer know the first— hand information of new products
promote sales and then increase the profit of company
• Generally speaking, the language of advertising , mainly of so-called loaded languages, must be a language of immediate impact and rapid persuasion. It must bring the advertised products into attention, stress their qualities in the most attractive way, clearly outline the reasons for buying them, and preferably leave a memorable echo of what has been said about the products ringing in the reader’s mind
汰渍到，污垢逃。 渴望无限。（百事）
Ask for more.
You press the botton, we do the rest. 您只需要按快门，其余的我们来做。(柯达相机) To be the best rather than the largest. 不求最大，但求最好。
(中国光大银行)
Public Ads
•GOT MILK!
• GOT MILK?”是美国Body By Milk发起的一
项公益活动，该活动总会邀请一些有影响 力的娱乐界、体育界的明星拍摄长了“牛 奶胡子”的照片，向大众宣传喝牛奶的好 处。在美国要知道明星在青少年中的知名 度可以看看他(她)是否拍过“GOT MILK？” 广告。从莱昂纳多·迪卡普里奥到姚明;从安 吉丽娜·朱利到成龙；从贝克汉姆到章子怡 等等诸多明星都曾经出现在这个广告里。 就连可爱的皮卡丘、力大无比的绿巨人、 加菲猫、蝙蝠侠也上了牛奶胡子广告。
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
•Could you translate the following ad-words and reference them to related products? • Obey your thirst drink
•
Advertisement Advertising
Advertise
advertise oneself
v.
n.
Advertisement helps to sell goods.
n.
She works in advertising.
I must advertise for a new secretary.
The functions of the advertisement
•attract attention •create interest
•Functions
•arouse desire •stimulate attention
The Characteristics of the Advertising Language
•form
•Be rational •(理智) to ads
Types of advertisements
Commercial Ads
Traffic Ads TV Ads Handouts
Catalogues
Radio Ads Internet Ads Cell phones Ads
Outdoor Ads
Disadvantages
• make people annoyed • misled people by false and incorrect information • cheat consumers to buy the useless products •raise the price of products •….
11.Enjoy Coca-Cola. (Coca-Cola)
请喝可口可乐。（可口可乐） 12.Generation Next. (Pepsi) 新的一代。（百事） 13.The Relentless Pursuit of Perfection. (Lexus) 追求完美永无止境。（凌志汽车） 14.Communication unlimited. (Motorola) 沟通无极限。（摩托罗拉） 15.Feast your eyes.（Pond’s Cucumber Eye Treatment) 滋润心灵的窗户。（庞氏眼贴片）
21.We lead． Others copy． 我们领先，
他人仿效。（理光复印机） 22.Impossible made possible． 使不可能 变为可能。（佳能打印机） 23.Take time to indulge． 尽情享受吧！ （雀巢冰激凌） 24.Poetry in motion, dancing close to me． 动态的诗，向我舞近。（丰田汽车） 25.Come to where the flavour is． Marlboro country．光临风韵之境—— 万宝路世界。（万宝路香烟）
What are the purposes of advertising?
To brand their products To brand their corporate culture To have consumers be interested in their products
To gain profits by taking money from the consumers’ pockets
The world smiles with Reader’s Digest.
读者文摘给全世界带来欢笑。
Jerk Robinson
Music in Ads
Seasons in the sun To be with you
英语广告语欣赏
1.Time is what you make of it. (Swatch) 天长地久。（斯沃奇手表） 2.Make yourself heard. (Ericsson) 理解就是沟通。(爱立信） 源自文库 3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰） 4.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔） 5.A diamond lasts forever. (De Bierres) 钻石恒久远，一颗永流传。（第比尔斯）
shampoo • Start ahead
• My digital story
camera
insecticide • Mosquito bye bye
• Communication unlimited
telephone
food • I’m loving it
•Advertisements are everywhere
Effects
•PERSUAS •ATTENTI ON IVE •VALUE POWER •MEMORY VALUE
•Advertisemen t
•To achieve this, the language of advertising must be short, concise, vivid, attractive, and persuasive, which are fully displayed in advertising English. .
31.Intelligence everywhere. 智慧演绎，无
处不在。（摩托罗拉手机） 32.The choice of a new generation. 新一代 的选择。（百事可乐） 33.We integrate, you communicate. 我们集 大成，您超越自我。（三菱电工） 34.Take Toshiba, take the world. 拥有东芝， 拥有世界。（东芝电子） 35.No business too small, no problem too big. ....没有不做的小生意，没有解决不了的 大问题。 （IBM公司）
ads lead customers to form unreasonable consume-habit
ads spread false information and cheat people
Advantages
• help consumers make informed choices • entertain people • increase product sales • make people aware of social problems and government policies •….
6.Fresh-up with Seven-up. (Seven-up)
提神醒脑，喝七喜。（七喜） 7.Intel Inside. (Intel Pentium) 给电脑一颗奔腾的“芯”。（英特尔 奔腾） 8.Connecting People. (Nokia) 科技以人为本。（诺基亚） 9.For the Road Ahead. (Honda) 康庄大道。（本田） 10.Let us make things better. (Philips) 让我们做的更好。（飞利浦）
What is advertising?
• “Advertising ” comes from the Latin word “adverto” meaning “turn attention to” so “advertising” might be defined as any means of bringing information to the public for the purpose of drawing attention to manufactured goods, services, shops, or entertainments.
Good to the last drop. 滴滴香浓，意犹未尽。
Canon Printer
Impossible made possible. 使不可能成为可能。
Nestle ice cream
Take time to indulge. 尽情享受吧.
Tide’in, dirt’s out.
16.Focus on life. (Olympus)
瞄准生活。（奥林巴斯） 17.Behind that healthy smile, there ’s a Crest kid. (Crest toothpaste) 健康笑容来自佳洁士。（佳洁士牙膏） 18.Good to the last drop． 滴滴香浓，意 犹未尽。（麦斯威尔咖啡） 19.Obey your thirst． 服从你的渴望。（雪 碧） 20.The new digital era． 数码新时代。 （索尼影碟机）
•play an important role in economic field
•a d
make customer know the first— hand information of new products
promote sales and then increase the profit of company
• Generally speaking, the language of advertising , mainly of so-called loaded languages, must be a language of immediate impact and rapid persuasion. It must bring the advertised products into attention, stress their qualities in the most attractive way, clearly outline the reasons for buying them, and preferably leave a memorable echo of what has been said about the products ringing in the reader’s mind
汰渍到，污垢逃。 渴望无限。（百事）
Ask for more.
You press the botton, we do the rest. 您只需要按快门，其余的我们来做。(柯达相机) To be the best rather than the largest. 不求最大，但求最好。
(中国光大银行)