英文广告课件Advertisement
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AdvertisingPPT课件
知识链接 give place to 让位于…
in place 在原处; 合适的
in place of 取代
take the place of 取代
4) intend +sth+ as/for
be +intended +as/for 我们打算把这篇新闻报道作为新生教材。 We intend this news report as a teaching material for freshmen.
这本书是为初学者编写的。
The book is intended for beginners.
is used to make over 40% of the 3 Cotton ___________________ world's textiles. （用来做）
4 Used she (Did she use) to go to school by bike? Yes, she_____________________. used to/did
6. claim ① (vt.) (根据权利)要求,认领,声称 ② (n.)(根据权利提出)要求,索赔, 对事物的权利,主张． ①A wallet has been found and can be claimed at the manager’s office. ②He claimed to have seen the Mona Lisa.
பைடு நூலகம்.intend (vt.)打算;有…的意图;打算,为…设计 1) intend to do sth.
今天我打算读完这本书。 Today, I intend to finish reading this book. 2) intend sb. to do sth./be intended to do sth. 打算／计划要某人做某事
商务英语写作AdvertisementsPPT课件
第5页/共46页
I. General Introduction
Back
Characteristics of Advertisements
广告的特点极为鲜明，由于受到各方面 的限制，尤其是篇幅空间、发布时间等的影 响，广告应尽可能的简练(Brief)，常用简单 的口语化词汇及简单句；同时，为了吸引潜 在的不同消费群体，广告往往具有相当的创 新性(Creative)，亲和力(Affable)、说服性 强(Persuasive)
第10页/共46页
I. General Introduction
Back
不论采用何种方式，正文通常由如下四个 部分构成
1,引言(Lead-in Paragraph) 引言衔接正文主体与标题，使消费者对
广告的兴趣转化为对宣传对象的兴趣。 某些短小的广告也常常终止于引言部分。 2,内部段落(Interior Paragraphs) 内部段落是正文的中心部分，它要通过 较为详尽的描述使宣传对象清晰明了,具 有戏剧性、说明力，能够给消费者深刻 印象，从而引起消费者的兴趣
第6页/共46页
I. General Introduction
Back
How Is an Advertisement Laid Out?
第7页/共46页
I. General Introduction
Back
标题(Headline)
标题是广告中最重要的组成部分之一，也最容易引起人们的注意。 “好的标题，等于广告成功了一半” 。清晰(Clarity)和生动(Force) 是广告标题的主要特点。
Lesson 16:Advertisements
General Introduction
Writing Practice
ADVERTISEMENT_英语广告介绍ppt课件
.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Section 22 广告制作Advertisement 商务英语 教学课件(共52张PPT)
The communication media is the means by which the advertising message is transmitted to the consumer. In addition to marketing objectives and budgetary restraints, the characteristics of the target consumers need to be considered when an advertiser decides what media to use. The types of media categories from which advertisers can choose include the following: a) Print—primarily newspapers and magazines; b) Audio—FM, AM and SW radio; c) Video—promotional videos; d) World Wide Web; e) Direct mail; f) Outdoor advertising— billboards, advertisements on public transportation.
ten. 道高一尺，魔高一丈。
第六页，共52页。
• III. 核心词语Core Words and Phrases (omitted)
• 要求课前背诵重要术语 • IV. 经典句式Typical Sentences • (omitted) • 要求首先思考如何(rúhé)翻译？有多少不同
的路径？变换词性、主语、从句会产生什 么不同的效果？
cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.
ten. 道高一尺，魔高一丈。
第六页，共52页。
• III. 核心词语Core Words and Phrases (omitted)
• 要求课前背诵重要术语 • IV. 经典句式Typical Sentences • (omitted) • 要求首先思考如何(rúhé)翻译？有多少不同
的路径？变换词性、主语、从句会产生什 么不同的效果？
cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.
unit 5 Advertisements 商务英语翻译 教学课件
一、词汇特色
1. 简洁明了
徐
❖ Just do it.
❖ Ask for more.
海
❖ 一股浓香，一缕温暖。
❖ 精诚所至，顽石为开。
学
院
Unit 5 – Advertisements
SECTION 3 Linguistic features
❖ Easy-to-read and hard-to-put-down
The following are real Ads. Understand them through commenting.
徐
海
1
学
院
Unit 5 – Advertisements
徐 海
2
学 院
Unit 5 – Advertisements
徐 海
3
学 院
Unit 5 – Advertisements
（5） Good to the last drop．
学
（6） Poetry in motion, dancing close to me．
（7） Ask for more.
院
（8） The choice of a new generation.
（9） 要买房，到建行。
（10）没有最好，只有更好。
SECTION 2 Lead-in
学
（3）Make Time For Time. 阅读《时代》能为您赢得时间。
（4）Live well, Snack well. 美好生活，离不开香脆的饼干。院
（5）Making a big world smaller. 我们把世界变小了。
Unit 5 – Advertisements
英文广告课件Advertisement
What are the purposes of advertising?
To brand their products To brand their corporate culture To have consumers be interested in their products
To gain profits by taking money from the consumers’ pockets
6.Fresh-up with Seven-up. (Seven-up)
提神醒脑，喝七喜。（七喜） 7.Intel Inside. (Intel Pentium) 给电脑一颗奔腾的“芯”。（英特尔 奔腾） 8.Connecting People. (Nokia) 科技以人为本。（诺基亚） 9.For the Road Ahead. (Honda) 康庄大道。（本田） 10.Let us make things better. (Philips) 让我们做的更好。（飞利浦）
ads lead customers to form unreasonable consume-habit
ads spread false information an• help consumers make informed choices • entertain people • increase product sales • make people aware of social problems and government policies •….
Magazine Ads Packing Ads
Public Ads
•GOT MILK!
• GOT MILK?”是美国Body By Milk发起的一
[课件]unit9AdvertisementPPT
![[课件]unit9AdvertisementPPT](https://img.taocdn.com/s3/m/815b8845f5335a8102d22092.png)
Advertising
Task 1: Reading paragraph 1. What are advertisements? Advertisements are used to send commercial information about some commodities or services to the public.
My mother is used to living in the country .
Task2 Reading paragraph 2 What does “fashion show”? mean ? It means “时装表演”in chinese. Imporment sentence:
A.a great deal C. a great many B. a great deal of D. a large number of hospital .
Put the chinese into English : by means of 1.We have learnt a lot from foreign countries____________________________
unit9Advertisem ent
Teaching Aims:
1.Try to know some famous advertising slogans; 2.Try to know advertising characteristices
Teaching important points:
1.Improve students reading comprehension. 2.Help students master the main idea of this article.
ADVERTISEMENT_英语广告介绍PPT[1]
![ADVERTISEMENT_英语广告介绍PPT[1]](https://img.taocdn.com/s3/m/6f6458eae009581b6bd9eb21.png)
Байду номын сангаас
�
By group ten
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Advertisement for Coca Cola
Some famous English ads
Good to the last drop.
The new digital era.
We lead. Others copy.
Impossible made possible.
Poetry in motion, dancing close to me.
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
�
By group ten
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Advertisement for Coca Cola
Some famous English ads
Good to the last drop.
The new digital era.
We lead. Others copy.
Impossible made possible.
Poetry in motion, dancing close to me.
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
最新ADVERTISEMENT-英语广告介绍PPT[1]教学讲义ppt课件
![最新ADVERTISEMENT-英语广告介绍PPT[1]教学讲义ppt课件](https://img.taocdn.com/s3/m/d8dbcbbfbed5b9f3f80f1c85.png)
So, what kind of advertisement is the good AD?
First, a good advertisement should suit its brand or enterprise to spread the positioning.
For instance Head and Shoulder advertisement-- “scurf go without casting, beautiful hair be more outstanding(头屑去无踪，秀发更出 众）” 、“go scurf, let you rely more near（去头屑，让你靠的更近） " 。 its positioning - mainly unique selling proposition "to scurf" certainly comes out.
Secondly, the slogan must be infectious.
A good AD can touch consumers, let a person emotionally resonate, thus , accept it, even actively spread it!
人际关系法则三
引发他人心中的渴望
要先引起他人的渴望。凡能这么做的人，世人必 与他在一起，这种人永不寂寞。 ---- H. A. Overstreet.
Work smarter, not harder.
“Work smart”不是投机取巧、偷懒散漫，真正的涵 义在懂得与人合作，懂得『引发他人心中的渴望』。
行为举止。 • 具体的赞美。 • 常加练习。 • 写信。=>白纸黑字更胜言语！ • 赞美要在当下。
First, a good advertisement should suit its brand or enterprise to spread the positioning.
For instance Head and Shoulder advertisement-- “scurf go without casting, beautiful hair be more outstanding(头屑去无踪，秀发更出 众）” 、“go scurf, let you rely more near（去头屑，让你靠的更近） " 。 its positioning - mainly unique selling proposition "to scurf" certainly comes out.
Secondly, the slogan must be infectious.
A good AD can touch consumers, let a person emotionally resonate, thus , accept it, even actively spread it!
人际关系法则三
引发他人心中的渴望
要先引起他人的渴望。凡能这么做的人，世人必 与他在一起，这种人永不寂寞。 ---- H. A. Overstreet.
Work smarter, not harder.
“Work smart”不是投机取巧、偷懒散漫，真正的涵 义在懂得与人合作，懂得『引发他人心中的渴望』。
行为举止。 • 具体的赞美。 • 常加练习。 • 写信。=>白纸黑字更胜言语！ • 赞美要在当下。
ADVERTISEMENT_英语广告介绍(课堂PPT)
8
Impossible made possible. 9
10
Байду номын сангаас
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
Impossible made possible. 9
10
Байду номын сангаас
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
Unit-6-AdvertisementPPT演示课件
deny sth./doing sth. deny to do sth. deny that…
13
8. inferior (p3): a. 差的; 低等的 I am inferior to him at work, but his work is inferior to mine. 工作上我是他的下属，但是他的工作比我差。
be inferior to
14
9. substantial (p6): a.大量的，实质的，重要的
他赚的钱很可观，这使得他的生活发生了实质性的
变化。
大量的
He earns _a_s_u_b_s_t_a_n_t_ia_l_a_m__o_u_n_t_o_f_money, which makes s_u__b_s_ta_n_t_ia_l_ changes in his life.
实质性的
15
1 phrase
aim at (preface): 瞄准，以…为目标 They aim at quality rather than quantity.
他们的目的在于提高质量而不是增加数量. The visit was aimed at expanding the relations between the two countries. 访问的目的是扩展两国的关系。
11
6. purchase (p2): v. 购买，购置; n. 购买，购买物 v. 购买
During the National Holiday, Rachel purchased an expensive handbag in the duty free shop, and she was so excited that she didn’t need to pay for the purchase tax. When she was back to America, she couldn’t wait to show her purchase to her friends.
13
8. inferior (p3): a. 差的; 低等的 I am inferior to him at work, but his work is inferior to mine. 工作上我是他的下属，但是他的工作比我差。
be inferior to
14
9. substantial (p6): a.大量的，实质的，重要的
他赚的钱很可观，这使得他的生活发生了实质性的
变化。
大量的
He earns _a_s_u_b_s_t_a_n_t_ia_l_a_m__o_u_n_t_o_f_money, which makes s_u__b_s_ta_n_t_ia_l_ changes in his life.
实质性的
15
1 phrase
aim at (preface): 瞄准，以…为目标 They aim at quality rather than quantity.
他们的目的在于提高质量而不是增加数量. The visit was aimed at expanding the relations between the two countries. 访问的目的是扩展两国的关系。
11
6. purchase (p2): v. 购买，购置; n. 购买，购买物 v. 购买
During the National Holiday, Rachel purchased an expensive handbag in the duty free shop, and she was so excited that she didn’t need to pay for the purchase tax. When she was back to America, she couldn’t wait to show her purchase to her friends.
AdvertisementPPT课件
-
18
Part2 Reading
-
19
Task 1
• Read Task 1 and answer the following two questions:
1.What mediums does advertising have?
2.What purposes is advertising intended to achieve?
• 2.[美国俚语]美国广告业；美国广告业的影响(或 作风、方式)；美国广告业典型手法
• On November19, New York Life's new Home Office building at 51 Madison Avenue for business.
• 11月19日，纽约人寿位于麦迪逊大道51号的新总 部开业。
-
20
Major advertising media
• Magazine
• Television
• Newspaper
• Yellow Pages
• Radio
• Outdoors
• Cinema
• Internet -
21
• 推销产品的一种手E段x• ea rmceiasnseof selling
here in this chamber is brilliant. 这个屋子里的所 有广告都很有创意。） • 而advertisement则在第一个意思中是可数名词， 第二个是不可数名词。 • 1、一则广告，某一个具体的广告； • 2、做一则广告或某一个具体广告的动作（例：A company plans to do an advertising which will do advertisement 10 times. 一个公司计划做一个 广告，这个广告准备播出十次。）
Advertising 广告介绍英语PPT
③Thirdly, we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.
1. The advertisement alleged false, and the content don„t match reality.to cheat consumers. 2. Use some absolute statements in advetising witrh real products what are not true. 3. Use models or stars to film advertisements to blind consumers“ spendings.
The word of “Advertising”comes from Latin(拉 丁), It meant “yell at me”（我大喊大叫）.It was reported in ancient Rome businessman scramble（抢夺，争夺 ） when doing business, they often hired some people on the streets Shouting to please everybody busy to display place to buy goods. People took this practice called “AD.” With the commodity（商品） of development，advertising gets more various.In the past time， the billboard of Broadway in New York was ever the world„s earliest billboards（广告牌） . The earliest newspaper published advertising was the England's the London newspaper.
advertisement(牛津版M4,U1) 公开课精品课件
Subject/topic
Two examples
Supporting details
We must not fall for this
kind of trick!
Conclusion
Public service advertisements
Subject/topic
PSAs aims to teach us and help us
Media
newspaper, magazines, the Internet, radio, television
Types
Commercial ads PSAs
What’s the difference between commercial ads and PSAs?
Commercial ads
Subject:
Supporting details:
Conclusion:
easy to understand creative
clearly expressed
attractive
A good advertisement
informative
effective
impressive
persuasive
Hope project 希望工程
Yes to life, no to drugs
Knowledge changes life.
Deal with large social issues
Expository writing
1… 2… 3…
When it comes to advertisements, we must all use our intelligence and not be a slave to them!
Two examples
Supporting details
We must not fall for this
kind of trick!
Conclusion
Public service advertisements
Subject/topic
PSAs aims to teach us and help us
Media
newspaper, magazines, the Internet, radio, television
Types
Commercial ads PSAs
What’s the difference between commercial ads and PSAs?
Commercial ads
Subject:
Supporting details:
Conclusion:
easy to understand creative
clearly expressed
attractive
A good advertisement
informative
effective
impressive
persuasive
Hope project 希望工程
Yes to life, no to drugs
Knowledge changes life.
Deal with large social issues
Expository writing
1… 2… 3…
When it comes to advertisements, we must all use our intelligence and not be a slave to them!
英语广告PPT
On the other
hand, through
showing the best
aspect
of
products ,ads
promote sales
and then increase
the profit of
company. In the
long run, ads are
beneficial for
(Ericsson)
3.Engineered to move the human spirit. (Mercedes-Benz)
人类精神的动力。（梅塞德斯-奔驰）
4.Start
Ahead.(
成功之路，从头开始。（飘柔）
Rejoice)
5.A diamond lasts forever. (De Bierres) 钻石恒久远，一颗永流传。（第比尔斯）
the ads , congratulations , you could put your hand in your pocket!
Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
6.Fresh-up
with
提神醒脑，喝七喜。（七喜）
Seven-up.
(Seven-up)
7.Intel
Inside.
(Intel
给电脑一颗奔腾的“芯”。ຫໍສະໝຸດ 英特尔 奔腾）Pentium)
8.Connecting 科技以人为本。（诺基亚）
advertisement(牛津版M4,U1) 公开课精品课件 公开课精品课件
Group work--designing
Homework
Write a passage of around 100 words to describe one PSA which impresses you most and make comments on it, using the structure (subject, supporting details, conclusion).
1.Design a commercial ad: try to sell a kind of icecream to students.
2.Design a PSA about school life. (protect grass; save water; respect teachers…)
lead better lives.
Supporting details
Байду номын сангаас
examples
Deal with widespread social concerns.
Educate people about public service projects
Teach us how to live healthy lives.
Subject/topic
Two examples
Supporting details
We must not fall for this
kind of trick!
Conclusion
Public service advertisements
Subject/topic
PSAs aims to teach us and help us
What is an advertisement?
Homework
Write a passage of around 100 words to describe one PSA which impresses you most and make comments on it, using the structure (subject, supporting details, conclusion).
1.Design a commercial ad: try to sell a kind of icecream to students.
2.Design a PSA about school life. (protect grass; save water; respect teachers…)
lead better lives.
Supporting details
Байду номын сангаас
examples
Deal with widespread social concerns.
Educate people about public service projects
Teach us how to live healthy lives.
Subject/topic
Two examples
Supporting details
We must not fall for this
kind of trick!
Conclusion
Public service advertisements
Subject/topic
PSAs aims to teach us and help us
What is an advertisement?
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•play an important role in economic field
•a d
make customer know the first— hand information of new products
promote sales and then increase the profit of company
Good to the last drop. 滴滴香浓，意犹未尽。
Canon Printer
Impossible made possible. 使不可能成为可能。
Nestle ice cream
Take time to indulge. 尽情享受吧.
Tide’in, dirt’s out.
•
Advertisement Advertising
Advertise
advertise oneself
v.
n.
Advertisement helps to sell goods.
n.
She works in advertising.
I must advertise for a new secretary.
汰渍到，污垢逃。 渴望无限。（百事）
Ask for more.
You press the botton, we do the rest. 您只需要按快门，其余的我们来做。(柯达相机) To be the best rather than the largest. 不求最大，但求最好。
(中国光大银行)
What is advertising?
• “Advertising ” comes from the Latin word “adverto” meaning “turn attention to” so “advertising” might be defined as any means of bringing information to the public for the purpose of drawing attention to manufactured goods, services, shops, or entertainments.
The functions of the advertisement
•attract attention •create interest
•Functions
•arouse desire •stimulate attention
The Characteristics of the Advertising Language
Disadvantages
• make people annoyed • misled people by false and incorrect information • cheat consumers to buy the useless products •raise the price of products •….
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
•Could you translate the following ad-words and reference them to related products? • Obey your thirst drink
11.Enjoy Coca-Cola. (Coca-Cola)
请喝可口可乐。（可口可乐） 12.Generation Next. (Pepsi) 新的一代。（百事） 13.The Relentless Pursuit of Perfection. (Lexus) 追求完美永无止境。（凌志汽车） munication unlimited. (Motorola) 沟通无极限。（摩托罗拉） 15.Feast your eyes.（Pond’s Cucumber Eye Treatment) 滋润心灵的窗户。（庞氏眼贴片）
ads lead customers to form unreasonable consume-habit
ads spread false information and cheat people
Advantages
• help consumers make informed choices • entertain people • increase product sales • make people aware of social problems and government policies •….
The world smiles with Reader’s Digest.
读者文摘给全世界带来欢笑。
Jerk Robinson
Music in Ads
Seasons in the sun To be with you
英语广告语欣赏
1.Time is what you make of it. (Swatch) 天长地久。（斯沃奇手表） 2.Make yourself heard. (Ericsson) 理解就是沟通。(爱立信） 3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰） 4.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔） 5.A diamond lasts forever. (De Bierres) 钻石恒久远，一颗永流传。（第比尔斯）
What are the purposes of advertising?
To brand their products To brand their corporate culture To have consumers be interested in tБайду номын сангаасeir products
To gain profits by taking money from the consumers’ pockets
• Generally speaking, the language of advertising , mainly of so-called loaded languages, must be a language of immediate impact and rapid persuasion. It must bring the advertised products into attention, stress their qualities in the most attractive way, clearly outline the reasons for buying them, and preferably leave a memorable echo of what has been said about the products ringing in the reader’s mind
shampoo • Start ahead
• My digital story
camera
insecticide • Mosquito bye bye
• Communication unlimited
telephone
food • I’m loving it
•Advertisements are everywhere
31.Intelligence everywhere. 智慧演绎，无
处不在。（摩托罗拉手机） 32.The choice of a new generation. 新一代 的选择。（百事可乐） 33.We integrate, you communicate. 我们集 大成，您超越自我。（三菱电工） 34.Take Toshiba, take the world. 拥有东芝， 拥有世界。（东芝电子） 35.No business too small, no problem too big. ....没有不做的小生意，没有解决不了的 大问题。 （IBM公司）
6.Fresh-up with Seven-up. (Seven-up)
提神醒脑，喝七喜。（七喜） 7.Intel Inside. (Intel Pentium) 给电脑一颗奔腾的“芯”。（英特尔 奔腾） 8.Connecting People. (Nokia) 科技以人为本。（诺基亚） 9.For the Road Ahead. (Honda) 康庄大道。（本田） 10.Let us make things better. (Philips) 让我们做的更好。（飞利浦）
Effects
•PERSUAS •ATTENTI ON IVE •VALUE POWER •MEMORY VALUE
•Advertisemen t
•To achieve this, the language of advertising must be short, concise, vivid, attractive, and persuasive, which are fully displayed in advertising English. .
•form
•Be rational •(理智) to ads
Types of advertisements
Commercial Ads
Traffic Ads TV Ads Handouts
Catalogues
Radio Ads Internet Ads Cell phones Ads
Outdoor Ads
16.Focus on life. (Olympus)