主持人的个性魅力

Abstract

主持人的个性魅力，是指节目主持人在节目主持实践活动中，在适合广播电视传播语境的基础上，能充分展示个人的志趣、爱好、经验、特长、外形风貌、性格等风格特征。主持人的个性魅力是主持人综合素质、内外形象融合的一种独特表现形式。主持人的魅力必须与节目的性质、以及主持人自身的修养和语言风格等相契合，才能打造出优秀的节目效果。主持个性魅力就是吸引力，广播电视节目使用主持人、不惜一切代价培养主持人、想尽各种办法推出名主持人。主持人是有声语言工作者，主持人的个性也成为主持人魅力一个不可或缺的部分。实践证明：有着不同个性魅力的主持人吸引着不同的观众群，这满足了各种受众的口味，又能实现传播大众的原则。

The personality and charm of the host means that the host could show his or her personal ambition and interest, hobby, experience, specialty, appearance style and character while participating in the hosting practical activity and in accordance with the actual situation of radio and television transmission. The personality and charm of

the host is a special expression form of his or her comprehensive quality and the combination of internal and external image. The host’s charm must fit the nature of the program and his or her own training and the language style, then making wonderful program effect. The host’s charm is actually an attractive force, so the radio and television programs make the best of the role of the host, cultivate their hosts at all costs and introduce famous hosts with every possible means. The host’s position needs a spoken language, and his or her personality is an essential component of his or her charm. As it turns out in practice, the different personality and charm of the charm appeals to diverse audience groups, thus meeting the tastes of various audience and achieving the goal of spreading the program to the public.

节目主持人个性魅力有机展现是节目成败的关键，它也是衡量主持人业务水平的重要标尺。主持人是节目的核心元素，是形成一个广播电视栏目自身独特品格的最重要的元素。

The vivid display of the host’s personality and charm is the key factor for the program’s success or failure, and it is also an important scale to measuring the host’s professional skill. The host is the core element of the program, and also the most important factor contributing to its own unique character of the radio and television program.

本文将依托各种不同形态的广播电视节目，选取知名广播电视节目主持人作为切入角度，将主持人和他们代表性的节目一一对应，探寻优秀主持人和他们节目成功的经验。主持人是依托具体栏目而存在的，一些富于个性的广播电视栏目在中国广播电视行业涌现。本着主持人在节目中的主持功能的要求，在栏目个性

化定位的前提下去寻找突破点、融合点、聚焦点、最终达到出亮点。

Based on the various and different forms of radio and television programs, the paper has chosen the hosts of famous radio and television programs as a cutting angle, compared the hosts with their corresponding programs and tried to seek the lessons of the outstanding hosts and their wonderful programs. The hosts counting on the specific program could exist and the radio and television programs rich in personality have sprung in Chinese Radio and Television Industry. In line with requirement of the host’s hosting function in programs, and under the background of the programs’individual orientation, the programs would search for the breakthrough, fusion point, focus point and eventually gain the highlights.