商务英语阅读Unit5_叶兴国
商务英语阅读Chapter 5
e.g. The area is remarkable for its scenery
Chapter 5 Brand and trademark visible adj ~ (to sb/sth) 1 that can be seen; in sight 可见的; 看得见的
e.g. This star is not visible to the naked eye. 这颗星 肉眼看不见.
Chapter 5 Brand and trademark overcome v. to defeat or succeed in controlling or dealing with something e.g. to overcome difficulties/obstacles/problems/resistance
What is brand “Name, term, design, symbol”, or any other feature that identifies the seller’s goods and services. expressed in the form of logos , graphic representations
Chapter 5 Brand and trademark
商标：工商企业用于标明商品所有权并区别于其他商品的标 志。商标可以是词或词组、字母、数字、图案、名称、产品 的形状或其他外观、包装或色彩组合。商标(通常用TM表 示，注册后通常用符号表示)是其所有人的财产，受法律保 护，未经授权，他人不得擅自使用。商标所有人不需特地向 美国专利和商标局或其他州政府部门注册便可获得商标或服 务标志(标定服务来源)的法律权利，但经正式注册往往在法 律上更具优势。
商务英语阅读Unit 5-叶兴国
7. Back formation逆向构词法: 去掉名词后缀构成动词，
如：typewrite ← typewriter; sightsee ← sightseeing; televise← television
Business English: A Reading Course
READING SKILLS:
Business English: A Reading Course
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Questions:
1. What is word formation? 2. What are the word formations we often use?
Business English: A Reading Course
WARM-UP QUESTIONS
1. At the time of the worldwide economic recession, financial management becomes more necessary than ever before. Have you ever thought of how to keep more cash when we are losing money every day? 2. With the gyrations in the financial markets, what can investors do to seek refuge from the financial storm?
商务英语阅读教程1第二版叶兴国课后答案
商务英语阅读教程1第二版叶兴国课后答案1、We moved to the front row_____we could hear and see better. [单选题] *A. so asB. so that(正确答案)C. becauseD. such that2、If you want to _______, you’d better eat more healthy food and do more exercise. [单选题] *A. keep fatB. keep calmC. keep healthy(正确答案)D. keep on3、The teacher asked him to practice playing the piano _______. [单选题] *A. often as possibleB. as often possibleC. as possible oftenD. as often as possible(正确答案)4、--Jenny, what’s your favorite _______?--I like potatoes best. [单选题] *A. fruitB. vegetable(正确答案)C. drinkD. meat5、She often _______ at 21: [单选题] *A. go to bedB. gets upC. goes to bed(正确答案)D. gets to6、____ China is ____ old country with ____ long history. [单选题] *A. /, an, a(正确答案)B. The, an, aC. /, an, /D. /, the, a7、The book is very _______. I’ve read it twice. [单选题] *A. interestB. interestedC. interesting(正确答案)D. interests8、It _____ us a lot of time to do this job. [单选题] *A. spentB. madeC. took(正确答案)D. cost9、What’s your _______ for the coming new year? [单选题] *A. playB. plantC. plan(正确答案)D. plans10、We have ______ homework today. （）[单选题] *A. too manyB. too much(正确答案)C. much tooD. very much11、If you had told me earlier, I _____ to meet you at the hotel. [单选题] *A. had comeB. will have comeC. would comeD. would have come(正确答案)12、No writer will be considered（）of the name until he writes a work. [单选题] *A. worthlessB. worthy(正确答案)C. worthwhileD. worth13、Sorry, I can't accept your invitation. [单选题] *A. 礼物B. 观点C. 邀请(正确答案)D. 好意14、He has grown rich lately. [单选题] *A. 后来B. 以后C. 终于D. 最近(正确答案)15、6．Hi, boys and girls. How are you ________ your posters for the coming English Festival at school? [单选题] *A．getting onB．getting offC．getting with (正确答案)D．getting16、Jeanne's necklace was _____ 500 francs at most. [单选题] *A. worthyB. costC. worth(正确答案)D. valuable17、We have made a _______ tour plan to Sydney. [单选题] *A. two dayB. two daysC. two-day(正确答案)D. two-days18、22．Will there ________ any schools in the future? [单选题] * A．isB．areC．amD．be(正确答案)19、I?have to?_______ my younger brother on Sunday. [单选题] *A. look after(正确答案)B. look upC. take careD. look out20、( ). I’m _____ in that ______ film [单选题] *A. interesting interestedB. interested interesting(正确答案)C. interested interestedD. interesting interesting21、It is my _______ to meet you here. [单选题] *A. pleasure(正确答案)B. pleaseC. pleasedD. pleasant22、The house is well decorated _____ the disarrangement of a few photos. [单选题] *A. exceptB. besidesC. except for(正确答案)D. in addition to23、She _______ be here. [单选题] *A. is gladB. is so glad to(正确答案)C. am gladD. is to24、The little girl held _____ in her hand. [单选题] *A. five breadsB. five piece of breadsC. five piece of breadD. five pieces of bread(正确答案)25、How _______ Grace grows! She’s almost as tall as her mother now. [单选题] *A. cuteB. strongC. fast(正确答案)D. clever26、Alice hopes to _______ more friends at her new school. [单选题] *A. visitB. make(正确答案)C. missD. take27、John is quite _______. He likes to attend activities in?his spare time. [单选题] *A. active(正确答案)B. quietC. lazyD. honest28、Your homework must_______ tomorrow. [单选题] *A. hand inB. is handed inC. hands inD. be handed in(正确答案)29、My camera is lost. I am ______ it everywhere.（）[单选题] *A. looking atB. looking for(正确答案)C. looking overD. looking after30、I paint a lot of pictures. [单选题] *A. 评论B. 注意C. 悬挂D. 画(正确答案)。
商务英语阅读Unit 8-叶兴国
精品PPT
Text A：How Long Will You Live？
Business English: A Reading Course
Notes on the Text:
5. Trouble is, the science behind them can be squishy. 麻烦在于这些做法的科学基础可能是脆弱的。 behind: 作为……的基础、支持。如： Behind your every action is self-interest. 你的每一个(yī ɡè)行动都是出于个人私利。
当职业生涯结束时，我们(wǒ men)常回过头去 重新确认最初的动力，并使之更加完整。
精品PPT
Business English: A Reading Course
KEYS TO EXERCISES
TEXT A
I. B C A C C
II. C C D C A
III.
1. 为了(wèi le)说明这一点，我们假定某一个公司年初 发行在外的普通股票数为10股。
1) associative memory联想式记忆法
从同义词、反义词、同一范畴出发、 中心词展开、相似词的细微区别等 角度联想
UNIT 5 2) meaning combination意义组合记忆法
有些字母组合既非词根，也非词缀， 组合在一起有一定的意义。如：st:“静止不动，保持(bǎochí)不变 化”；fl-: “动、变化”，fly, flash, flow等。精品PPT
Text A：How Long Will You Live？
Business English: A Reading Course
教案-商务英语阅读-Unit14-叶兴国
教案-商务英语阅读-Unit14-叶兴国Unit 14Teaching Objectives:1. To remember and use new words and expressions;2. To learn how what measures should be taken to restrain CEOs and CFOs from fraudulent business practices;3. To learn how we can spot lies we are told;4. To learn some useful expressions about economy, paying special attention to examples;5. To deal with the language points in Text A and Text B.Focuses:1. To learn how what measures should be taken to restrain CEOs and CFOs from fraudulent business practices;2. To learn how we can spot lies we are told;Difficulties:How to use some useful expressions about economy in Reading Skills.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A In Search of Honestya. Let the students skim and scan T ext A as quickly as possibleto get the answers to Exercises I &IIb. then Check the answers to Exercises I &IIc. Analyze the language points in the text:1. But in wake of Enron, Worldcom and a slew of other scandals, America no longer trusts corporateleaders to tell the truth without being warned by the sound of prison doors slamming. 但是在安然公司、世通公司和其他一些公司的丑闻被批露以后，美国不再相信如果没有监狱铁门撞击的声音以示警告，企业领导会如实禀报。
商务英语阅读Uni 叶兴国ppt课件
Determining what success means to you is a crucial element in early stages of new venture planning.
Body:
1. Defining success through personal evaluation. 2. Success can be measured through our personal values. 3. Visioning and goal setting for business success.
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Three questions:
1. Why should we do Business English Reading?
2. What does Business English Reading mainly deal with?
3
3. How can we do the Business English Reading effectively?
TEXT A：THE NEW INTERNATIONALBSusTineYssLEEngliOshF: A Reading Course MANAGEMENT
Business English: A Reading Course
UNIT 1
1
2014.10
WARM-UP QUESTIONS
商务英语阅读Unit 4-叶兴国
WARM-UP QUESTIONS
Business English: A Reading Course
2. As we know now competition for the best jobs seems to get ever fiercer and your career prospects depend, to a large extent, on what people are saying about you. It is true to say that this is the era of the “personal brand”. Then what should one do to polish up his or her brand?
TEXT B
Business English: A Reading Course
Notes on the Text:
1. Personal branding: 个人品牌。所谓个人品牌，是指他人对你持有的
一种印象。也就是说，个人品牌的中心问题是别人如何看待你。
2. A decade ago, the management guru Tom Peters urged business people to work on “the brand called You”. 10年
Questions
1. Why do interviewers pose puzzle questions?
2. Why are manhole covers round rather than square?
3. What does the interviewer pose the question of how to divide $21 between Mike and Todd for?
商务英语阅读第二版叶兴国unit
这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing.
Voice of Courage
Questions: 1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelt’s
inaugural address and his first Fireside Chat?
Unit1 Effective Communication
Effective Communication
1
Warm-up Questions
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?
商务英语阅读教程2课文翻译 叶兴国
商务英语阅读教程2课文翻译叶兴国1、37．—What will you be ___________?—I'm not sure. Maybe I'll be a doctor like my father. [单选题] *A．right nowB．in the future(正确答案)C．at onceD．at the moment2、Jane and Tom _______ my friends. [单选题] *A. amB. isC. are(正确答案)D. was3、—These shoes look cool. ______ are they?—They are on sale, only $（）[单选题] *A. How much(正确答案)B. How longC. How manyD. How soon4、The rain is very heavy _______ we have to stay at home. [单选题] *A. butB. becauseC. so(正确答案)D. and5、There are many_____desks in the room. [单选题] *rge old brown(正确答案)B.old large brownrge brown oldD.brown old large6、———Must I return the book you lent me to you now? ——No, you( ）. You can keep it for another few days. [单选题] *A.can’tB. shouldn'tC. mustn'tD. don, t have to(正确答案)7、A little learning is a dangerous thing, _____ the saying goes. [单选题] *A. likeB. as(正确答案)C. withD. if8、( ) ----Would you like___ tea? ----No, thanks. I have drunk two____. [单选题] *A. any, bottles of orangeB. some, bottles of orange(正确答案)C. many, bottles of orangesD. few, bottle of oranges9、_______ win the competition, he practiced a lot. [单选题] *A. BecauseB. In order to(正确答案)C. Thanks toD. In addition to10、Sam is going to have the party ______ Saturday evening. （）[单选题] *A. inB. on(正确答案)C. atD. to11、The people’s Republic of China _______ on October 1, 1 [单选题] *A. foundB. was founded(正确答案)C. is foundedD. was found12、There are many beautiful _______ in the wardrobe. [单选题] *A. bookB. dresses(正确答案)C. cell phoneD. grocery13、You should finish your homework as soon as possible. [单选题] *A. 赶快地B. 尽能力C. 一...就D. 尽快地(正确答案)14、I usually read English _______ six o’clock _______ six thirty in the morning. [单选题] *A. from;?atB. from; to(正确答案)C. at; atD. at; to15、I like booking tickets online，because it is _______. [单选题] *A. boringB. confidentC. convenient(正确答案)D. expensive16、77．You can watch TV when you finish________ your homework. [单选题] *A．to doB．doC．to doingD．doing(正确答案)17、Chinese is one of ____ most widely used languages in ____ world. [单选题] *A. a, theB. /, theC. the, the(正确答案)D. a, /18、We _______ swim every day in summer when we were young. [单选题] *A. use toB. are used toC. were used toD. used to(正确答案)19、41．My father is a headmaster and he is _____ charge _____ a primary school. [单选题] * A．/, ofB．/, withC．in, of (正确答案)D．in, with20、How lovely a day,（）? [单选题] *A. doesn't itB. isn't it(正确答案)C.shouldn't itD.hasn't it21、6．—How can we get to the school?—________ bus. [单选题] *A．ToB．OnC．By(正确答案)D．At22、My friends will _______ me at the airport when I arrive in London. [单选题] *A. takeB. meet(正确答案)C. receiveD. have23、I _______ Zhang Hua in the bookstore last Sunday. [单选题] *A. meetB. meetingC. meetedD. met(正确答案)24、While I _____ the morning paper, a headline caught my eye.. [单选题] *A. have readB. was reading(正确答案)C. had readD. am reading25、I don’t like snakes, so I ______ read anything about snakes.（）[单选题] *A. alwaysB. usuallyC. oftenD. never(正确答案)26、Grandpa pointed to the hospital and said, “That’s _______ I was born?”[单选题] *A. whenB. howC. whyD. where(正确答案)27、61．How is online shopping changing our way? ? ? ? ? ? life? [单选题] *A．of(正确答案)B．inC．onD．for28、How can I _______ the nearest supermarket? [单选题] *A. get offB. get upC. get to(正确答案)D. get on29、My sister _______ listen to music when she was doing her homework．[单选题] *A. used to(正确答案)B. use toC. is used toD. uses to30、Your father is very busy, so he ______ play football with you this afternoon.（）[单选题] *A. doesn’tB. don’tC. isn’tD. won’t(正确答案)。
商务英语阅读第一册上 Unit 5
One caregiver said that she had always been close to her mother; another was the oldest child; another was the youngest child. In a word, they all felt that they could do the job better than anyone else.
Because they often have jobs responsibilities to take care of.
and
other
Why is a spouse usually reluctant to use community services to help care for the dependent person?
Pre-reading Expressions
Expressions that are likely to be used to talk about the old people:
A health diet is helpful to the old. Caring of the old can be stressful. Old age is often accompanied by all kinds of diseases such as high blood pressure.
Pre-reading Questions
Should the elderly live with their adult children or by themselves independently?
Live with children: In case of an emergency – a fall, a stroke, they can be looked after; They won’t feel lonely; They will be able to baby-sit their grandchildren; They can help with house chores. Live independently: A feeling of self-reliance is encouraged; Avoid conflicts or tension between generations arising from different values. Avoid being a family burden
《2020年商务英语阅读》专插本考试大纲
2020年华南农业大学珠江学院本科插班生招生考试《商务英语阅读》考试大纲一、考试性质普通高等学校本科插班生（又称专插本）招生考试是由专科毕业生参加的选拔性考试。
高等学校根据考生的成绩，按照已确定的招生计划，德、智、体全面衡量，择优录取。
因此，本科插班生考试应有较高信度、效度、必要的区分度和适当的难度。
二、主要参考书《商务英语阅读》，叶兴国、2017-03-01上海外语教育出版社、ISBN：978-7-5446-4515-7三、考试内容Unit 1 Effective CommunicationPart I Pre-reading QuestionsPart II Extensive ReadingText A V oice of CourageText B Tell Stories to Strengthen Organizational BondsPart HI Reading SkillsPart IV Supplementary Reading：How to Make the Multicultural Work Force WorkPart V Test YourselfUnit 2 Soaring ChinaPart I Pre-reading QuestionsPart II Extensive ReadingText A Clicks to BrickText B Still Made in ChinaPart III Reading SkillsPart IV Supplementary Reading：Divergence Seen in Chinese Companies' DevelopmentPart V Test YourselfUnit 3 Gender DiscrepancyPart I Pre-reading QuestionsPart II Extensive．ReadingText A Home Truths about Working FamiliesText B The Weaker SexPart III Reading SkillsPart IV Supplementary Reading：Humor MePart V Test YourselfUnit 4 Staff ManagementPart I Pre-reading QuestionsPart II Extensive ReadingText A Handle Your Men in the OfficeText B Seven Useful Lessons You Can Learn from a Bad BossPart III Reading SkillsPart IV Supplementary Reading：The New International Style of Management Part V Test YourselfUnit 5 Consumer BehaviorPart I Pre-reading QuestionsPart II Extensive ReadingText A The Rich Can Learn from the Poor about How to Be FrugalText B Here's How to Crack the Code on Your Customers' BehaviorPart III Reading SkillsPart IV Supplementary Reading：How Consumers Rewrote the Old Recessionary RulesPart V Test YourselfUnit 6 Marriage IssuesPart I Pre-reading QuestionsPart II Extensive ReadingText A Three Views of MarriageText B Married，with MoneyPart III Reading SkillsPart IV Supplementary Reading：Yours，Mine & MinePart V Test YourselfUnit 7 Corporate Social ResponsibilityPart I Pre-reading QuestionsPart II Extensive ReadingText A What Businesses Owe the World：Then and NowText B Don't Put People Before ProfitsPart III Reading SkillsPart IV Supplementary Reading：Social Saints，Fiscal Fiends Part V Test YourselfUnit 8 Career SuccessPart I Pre-reading QuestionsPart II Extensive ReadingText A Brain-twisting Job Interview Questions by Microsoft Text B It's Time for a Brand New YouPart III Reading SkillsPart IV Supplementary Reading：Why Can't You Find a Job？Part V Test YourselfUnit 9 Positive AttitudesPart I Pre-reading QuestionsPart II Extensive ReadingText A Be Happy 'Cause I Choose HappinessText B If You Fire People，Don't Be a Jerk about ItPart III Reading SkillsPart IV Supplementary Reading：Positive ThinkersPart V Test YourselfUnit 10 Out-of-the-box ThinkingPart I Pre-reading QuestionsPart II Extensive ReadingText A How Fast Can You Learn？Text B Student TeachersPart III Reading SkillsPart IV Supplementary Reading：Got ideas？Part V Test YourselfUnit 11 Time ManagementPart I Pre-reading QuestionsPart II Extensive ReadingText A 20 Ways to Save 20 MinutesText B How Much Time Should CEOs Devote to Customers？Part III Reading SkillsPart IV Supplementary Reading：Time Management in the Age of Social Media Part V Test YourselfUnit 12 Green BusinessPart I Pre-reading QuestionsPart II Extensive ReadingText A Succeeding as a "Green" BusinessText B The Wellness BoomPart III Reading SkillsPart IV Supplementary Reading：Recycle，Reuse，Reprofit：Startups Try to Make Money Selling Your StuffPart V Test YourselfUnit 13 Honesty IssuesPart I Pre-reading QuestionsPart II Extensive ReadingText A In Search of HonestyText B 5 Ways to Spot a LiarPart III Reading SkillsPart IV Supplementary Reading：Slasher AttackPart V Test YourselfUnit 14 Ways of InvestmentPart I Pre-reading QuestionsPart II Extensive ReadingText A Ways to Keep More CashText B When Stocks Tank，Some Investors Stampedeto AlpacasPart III Reading SkillsPart IV Supplementary Reading：Get the Right Coverage Part V Test YourselfUnit 15 Retirement PlanningPart I Pre-reading QuestionsPart II Extensive ReadingText A How Long Will You Live？Text B Plan Ahead to Beat Retirement BluesPart III Reading SkillsPart IV Supplementary Reading：Over 60 and OverlookedPart V Test YourselfUnit 16 Era of Big DataPart I Pre-reading QuestionsPart II Extensive ReadingText A The Second Age of ReasonText B Mass Individualism Makes Life Tough forConsumer Product GiantsPart III Reading SkillsPart IV Supplementary Reading：Computer Chips and DipPart V Test Yourself四、考核形式（一）考核方法考核类型：闭卷考核方式：笔试考核时间：120分钟（二）成绩评定实行百分制，满分：100分。
商务英语阅读Unit叶兴国
Business English: A Reading Course
READING SKILLS:
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
1. Definition 定义clues:“*** is/are ***.” e.g.
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
4. Example举例clues: 5. Causal relationship因果关系clues: 6. Experience or common sense经验或常识clues: 7. Explanation after punctuation marks—comma (,), dash (—), within parentheses ((…))：标点符号 8. Semantic relationships: 语义关系
TEXT A：VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
著名的“炉边谈话”至少进行了二十一次。 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯 福新政的开始）。 1933年5月7日，复兴工业：第二次“炉边谈话”。 1933年7月24日，为了彻底解决童工和劳动时间问题，罗 斯福发布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话 ”，他回顾了3月份以来“足以自豪的事实和行动”，并 高度概括了“第一次新政”所致力于实现的目标。
教案-商务英语阅读-Unit5-叶兴国
教案-商务英语阅读-Unit5-叶兴国第一篇：教案-商务英语阅读-Unit 5-叶兴国Unit 5 Teaching Objectives: 1.To remember and use new words and expressions;2.To have general ideas of “financial management”;3.T o review some basic reading skills and learn some word formations;4.To know about the word formations of Business English vocabulary;5.T o deal with the language points in Text A and Text B.Focuses: 1.To review some basic reading skills;2.To have general ideas of “financial management” by reading to practice basic reading skills;3.To learn some word formations and deal with the language points in Text A and Text B.Difficulties:Review how to use basic reading skills to do reading exercises.Teaching Time: 2 periods.Teaching Procedures: Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A Ways to Keep More Cash a.Let the students read Text A as quickly as they can for the first time to get the general idea;b.Ask students to tell others the general idea of the text;c.Then use some basic reading skills to read through the text again to find the answers to Exercise I;d.Check the answers to Exercise I;e.Analyze the language points in the text: 1.Bureau of the Public Debt: 公共债务局, 成立于1940年6月30日,其主要职责是筹措联邦政府所需的款项,核算公共债务,发行和回购国库券,执行债务管理政策。
《高级商务英语阅读2》参考答案
高级商务英语系列教材总主编：叶兴国王光林高级商务英语阅读2主编：叶兴国（参考答案）外语教学与研究出版社Unit 1 Global TradeText AComprehensionI. Choose the best answer to each of the following questions with the information you get from the text.1. C2. D3. C4.D5. AUsage & TranslationI. Fill in the blanks with words or phrases in the box. Change the form when necessary.1. subsidies2.impose3. at the expense of4. specialize5. endorse6. diminishII. Translate the following sentences into Chinese.1. 世界银行行长罗伯特·佐利克说：“领导者绝不可受贸易保护主义的诱惑。
经济上的孤立主义将会导致“大萧条”时期的恶性循环事件重演，使本就不景气的经济越发岌岌可危。
2. 相反，那些贸易导致的失利者，如由于汽车进口而失业的汽车工人，他们的人数相比消费者要少得多，却很容易被召集形成具有明确诉求的政治群体。
3. 仅仅凭借其存在，贸易就使国际合作不再是一个抽象的概念。
贸易具有提高生活水平的潜能，这种潜能在亚洲的河岸已经完全变成了现实。
贸易使我们的世界更安全更美好。
Text BComprehensionI. Choose the best answer to each of the following questions with the information you get from the text.1. A2. C3. B4.A5. BUsage & TranslationI. Fill in the blanks with words or phrases in the box. Change the form when necessary.1.trade-distorting2. prosperity3. reductions4. export-driven5. emerging market6. conciliatoryII. Translate the following sentences into Chinese.1. 然而这一僵局出现了一个新的主要因素，即在全球经济格局的重新调整中，中国、印度和巴西跃居世界新兴市场前列，墨西哥、智利及泰国等其他发展中国家对此十分在意。
商务英语阅读第二版叶兴国课文翻译
商务英语阅读第二版叶兴国课文翻译Why China WorksA look at bright spots in the recession begins with Beijing,where statecontrol is looking smart.经济衰退中的一线光明开始于国家宏观调控看起来明智的北京。
The construction site of the China Pavilion,host to the World ExpoShanghai 2010 By Rana Foroohar |NEWSWEEKPublishedJan102009From the magazine issue dated Jan 19,2009China is the only major economy that is likely to show significant growth this year, because it is the only one that routinely breaks every rule in the economic textbook In fact, the main reason China is not slowing as fast as the other big five economies is its capacity for macro-control.中国是今年唯一一个可能取得亮丽增长的主要经济体，因为它是世界上唯一一个惯常打破经济教科书每一个原则的国家。
事实上，中国不像其他五大经济体那样发展缓慢的主要原因是，它的宏观调控能力。
Why does China’s market economic system work? Now that the United States and Europe are moving toward macro-economic control-by nationalizing the banking and car industries,and imposing heavy new regulation on the financial industry-the question has a new urgency.China looks like the one best positioned to navigate what maybe the worst qlobal downturn in seven decades.为什么中国市场经济体系奏效?目前，欧美等国正通过银行及汽车业国有化及强制对金融业的管理，走向宏观调控，但问题更加紧迫。
商务英语阅读Unit 叶兴国(共24张PPT)
4)前词首部+后词首部: interpol=international + police国际警察
5. Shortening: 缩略法
1) clipped words 缩略词
a. front clipping 截头telephone → phone b. back clipping 去尾 corporation→ corp c. front & back clipping 截头又去尾 influenza→ flu;
UNIT 6
e.g. doctor 医生n. → to doctor伪造v.
4. Blending: 混合法/拼缀法
1)前词首部+后词尾部: telecast=television + broadcast 电视广播 2)前词全部+后词尾部: workaholic=work + alcoholic 工作狂
seSnsuitfivfeixcautsitoomn:er加da后ta缀or
proprietary
information
like
patents,
you
might
consider
springing
for
something
like Socialtext’s Enterprise application.
Unit 5: Affixation; Compounding; Unit 6: Conversion; Blending; Shortening;
Unit 7: Onomatopoeia; Back formation; Formation of nonce words; Loan word; Coinage
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(太好了)；Literature → Litterature (垃圾文学)。
3) 减字法：保留原词的发音，舍去不发音的字母或字母组合；语音拼写 词。如：Day & Night → Day & Nite (日夜营业) disk jockey → deejay (音乐节目
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
8. Formation of nonce words: 杜撰式构词法
UNIT 7
杜撰词，又称臆造词、临时语，是为了特定场合的需要而临时造的词。 1) 变形法：利用谐音来改变词的书写形式，达到以错字引人注意的效果。
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Questions:
1. What is word formation?
2. What are the word formations we often use?
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Basic reading skills:
1) Skimming 略读： 2) Skipping 跳读：
skimming_and_scanning.doc
3) Guessing the new words 猜测生词：
Business English: A Reading Course
Questions
1. What are Mr. Boykin’s opinions on real-estate investment and fund investment?
2. According to the text, what are alternative investments?
A.模仿动物的声音: grunt猪; croak青蛙; hiss蛇
B.模仿物体的声音: rustle树叶沙沙声; hubble-bubble冒泡声沸腾声
C.模仿人的声音: giggle咯咯地笑; sneeze打喷嚏; snigger吃吃地笑
2) 间接~: 非直接模拟事物的发声，但它们特别适合表达某种意义， 能象征某种概念或意境，引起人们联想。如m是低沉的鼻音， 它象征任何低沉声，如murmur, mutter, mumble都表示嘟哝声; hum表示蜜蜂的嗡嗡声, moan表示哀吟。
年约翰·鲍格尔(John Bogle)创立，其前身威灵顿基金 则早在1929年就诞生了。在不长的时间里面公司已 经在基金行业里占有突出的地位，是世界上第二大 基金管理公司。
6. eBay: 亿贝电子商务公司的门户网站，世界
上最大的网上交易平台。
TEXT B： WHEN STOCKS TANK, SOME INVESTORS STAMPEDE TO ALPACAS
5. Shortening: 缩略法
1) clipped words 缩略词 a. front clipping 截头telephone → phone b. back clipping 去尾 corporation→ corp c. front & back clipping 截头又去尾 influenza→ flu; 2) acronym 首字母缩略词WHO→ World Health Organization
所需的款项,核算公共债务,发行和回购国库券,执行 债务管理政策。比如：出售国库券和债券、向投资 者支付利息、归还贷款、赎回投资者的证券等。此 外，它还通过行政资源中心向各联邦政府实体提供 无偿的行政、财务管理和信息技术等服务。
2. Series EE Bonds: 一种固定利率的系列电子
储蓄债券。该债券没有对通货膨胀的调节。
2) 经济领域：G-7 nations 7国集团, cyclic/bubble economy循环经济, bubble
economy泡沫经济, kick-start重新振兴
3) 科学领域：domain name域名, remote log-in远程录入, netiquette网络礼仪,
virtual community虚拟社区, roaming漫游, paternity test,亲子鉴定 liposuction脂肪 抽吸术等。
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
UNIT 7
6. Onomatopoeia拟声词构词法:
1) 直接~: 音与义基本吻合，能直接产生音义之间的互相联想，使 用频率高。
westpolitik(德语) ：东欧国家的西方政策等。
10. Coinage创新式构词法 : 如：
1) 政治领域：Ground Zero世贸废墟, the global coalition against terror全球反
恐联盟 political pluralism政治多元化, bushism布什执行的强硬政策等。
4. Blending: 混合法/拼缀法
1)前词首部+后词尾部: telecast=television + broadcast 电视广播 2)前词全部+后词尾部: workaholic=work + alcoholic 工作狂 3)前词首部+后词全部: heliport=helicopter + port首都机场 4)前词首部+后词首部: interpol=international + police国际警察
Unit 5: Affixation; Compounding; Unit 6: Conversion; Blending; Shortening; Unit 7: Onomatopoeia; Back formation; Formation of nonce words; Loan
word; Coinage
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
1. Affixation:前缀法
Prefixation: 加前缀 Suffixation: 加后缀
4) 文化生活领域：Multiculturalism多元文化, headhunter猎头公司, internot
逃网一族等。
TEXT A： WAYS TO KEEP MORE CASH
Business English: A Reading Course
Notes on the Text:
1. Bureau of the Public Debt: 公共债务局, 成 立于1940年6月30日,其主要职责是筹措联邦政府
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH
READING
3. Conversion: 转化法/ Zero derivation零位派生
UNIT 6
e.g. doctor 医生n. → to doctor伪造v.
2. With the gyrations in the financial markets, what can investors do to seek refuge from the financial storm?
Business English: A Reading Course
READING SKILLS:
主持人)
4) 换字法： 以“近似”创造一种似是而非的效果，有时也常以同音或近 音且本身有词义的单元替代某一单词的部分或全部而构成新词。如：
penman→ punman (说话模棱两可)；sleepwalking → sleeptalking (说梦话)； dictionary →pictionary (图文词典)
7. Back formation逆向构词法: 去掉名词后缀构成动词，
如：typewrite ← typewriter; sightsee ← sightseeing;
televise← television
READING SKILLS:
Business English: A Reading Course
5) 音义连动法：利用原词与生造词部分音节互换，构成音义连体的新词， 达到含蓄幽默的效果。如：daily egg →daylay egg (当日下的蛋); Have a nice trip, bye-bye! → Have a nice trip, buy-buy!
6) 仿化法：仿照原有的同类词而创造出对应词或近似词。如： Watergate → Oilgate, Debategate, Monicagate； landscape → cityscape, riverscape, moonscape等。
Business English: A Reading Course
UNIT 5
2014.10
BACKGROUND INFORMATION
有人说：你不理财，财不理你。 如何理财？