Apple公司英文简介PPT课件

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1986-1993:Rise and fall
Having learned several painful lessons after introducing the bulky Macintosh Portable in 1989, Apple introduced the PowerBook in 1991, which established the modern form factor and ergonomic layout of the laptop computer.The Macintosh Portable was designed to be just as powerful as a desktop Macintosh, but weighed 17 pounds with a 12-hour battery life. The same year, Apple introduced System 7, a major upgrade to the operating system, which added color to the interface and introduced new networking capabilities. It remained the architectural basis for Mac OS until 2001
Apple Inc
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• Introduction of Apple Inc
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Apple.Inc(incorporated) is an American multinational (跨国公
司)corporation(公司) that designs and markets consumer electronics,
products are sold.
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At the time of May 2010, Apple is one of the largest companies
in the world and the most valuable technology company in the world, having surpassed(超过) Microsoft
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Baidu Nhomakorabea
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A brief history of Apple Inc.
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• 1976-1980:The early years
• Apple was established(确定的) on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal computer. They were hand-built by Wozniak1516 and first shown to the public at the Homebrew Computer Club. The Apple I computer was sold as a motherboard(母版) (with CPU, RAM, and basic textual-video chips)—less than what is today considered a complete personal computer. The Apple I computer went on sale in July 1976 and was market-priced at $666.66 ($2,572 in 2011 dollars, adjusted(调整) for inflation(膨胀).)
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• 1981-1985:Lisa and Macintosh
• Steve Jobs began working on the Apple Lisa in 1978 but in 1982 he was pushed from the Lisa team due to infighting, and took over Jef Raskin's low-cost-computer project, the Macintosh. A war broke out between Lisa's "corporate shirts" and Jobs' "pirates" over which product would ship first and save Apple. Lisa won the race in 1983 and became the first personal computer sold to the public with a GUI(Graphical User Interface) , but was a commercial failure due to its high price tag and limited software titles
the iPad.
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Apple software includes the Mac OS X operating system; the
iTunes; the Safari internet browser; and iOS, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries,4 and an online store where hardware and software
computer software, and personal computers.
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The company‘s best-known hardware(计算机硬件) products
include the Macintosh line of computers, the iPod, the iPhone and