Apple公司英文简介PPT课件
苹果公司PPT
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iphone5
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iphone相关数据
先来看iPhone。瑞士信贷的报告称，苹果iPhone自五年前发布后至 今，虽然不乏有实力的对手出现，但从系统、软件、芯片、品 牌等诸多因素构成的生态系统看，对手很难缩小与苹果iPhone 的优势差距。 在过去的2010年，苹果iPhone占据着智能手机市场16%的份额，位 居全球智能手机三甲之列，而在营收上，苹果凭借着这16%的份额获 得了29%的营收，排在第一位。 在以App Store为代表的软件应用上，HIS的统计显示，其收入达到 17.8亿美元，占据了四大程序商店总收入的82.7%，遥遥领先于同行 的对手。而ABI研究公司发布的有关应用下载的研究数据称，近79亿 个应用程序已被从移动应用商店中下载，这之中的56亿个来自于苹果 的App Store，占了70.9%。 总之，苹果iPhone不但在智能手机的整个生态系统，就是在生态系 统的各主要组成部分上都有着压倒性的优势。
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ipod touch5
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•乔布斯在2007年1月9日举行的Macworld会议上宣布推出iPhone，该设备于同 年6月29日在美国当地时间下午6点正式开始销售，此时成百上千的客户已在商 店外排成长队等候，目前iPhone4已经在全世界热销。iPhone开创了移动设备 软件尖端功能的新纪元，重新定义了移动电话的功能。
1984年，革命性产品 Macintosh上市，首次将 图形用户界面应用到个人 电脑之上。
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1985年，创始人乔布斯辞职离 开苹果，让位于斯卡利
1996年，创始人Steve Jobs重回 苹果，改革产品线，与微软联盟 ，公司重获生机。
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2、引领风尚的创新者——大事记
苹果公司介绍英文课件
Apple generates significant revenue from sales of its products and services The company's revenue has been growing over the years, driven by strong demand for its products and expansion into new markets and products
Apple has a history of returning value to shareholders through divisions and share buybacks The company also uses its cash reserves to expand its operations and make strategic investments to drive future growth
CEO
Tim Cook
Senior Management Team
responsible for day to day operations and leading different divisions of the company
Divisions
including Mac, iPhone, iPad, Apple Watch, Apple TV, Software (iOS, macOS, watchOS, tvOS), Services (iCloud, iTunes, Apple Pay), and Hardware Technologies
Market performance and financial condition
著名企业--苹果公司介绍ppt课件
1977年苹果正式注册成为公司，并 启用了沿用至今的新苹果标志。同时， 苹果也获得了第一笔投资——Mike Markkula的92000美元.苹果股份有限公 司（Apple Inc.，简称苹果公司， NASDAQ： AAPL，LSE：ACP），原 称苹果电脑（Apple Computer），2007 年1月9日于旧金山的Macworld Expo上 宣布改名。
主要经营：课件设计，文档制作，网络软件设计、 图文设计制作、发布广告等 秉着以优质的服务对待每一位客户，做到让客户满 意！ 致力于合同简历、论文写作、PPT设计、计划书、 策划案、学习课件、各类模板等方方面面，打造全 网一站式需求
苹果成功的因素
2.精致、时尚、创新的产品
苹果的定位是高端市场，再加上乔布 斯追求完美的个性，注定了苹果必然 采取精品战略。在竞争充分的市场， 精品更容易成功。
谢谢
小组成员：李菁，何田娜，周皓洁，钟杰涛
后面内容直接删除就行 资料可以编辑修改使用 资料可以编辑修改使用
资料仅供参考，实际情况实际分析
“你买四代苹果， 我买苹果四代。”这 是网络上流行的一句 玩笑话。
苹果电脑公司由斯蒂夫· 乔布斯、斯 蒂夫· 盖瑞· 沃兹尼亚克和Ronald Gerald Wayne在 1976年4月1日创立。1975年 春天，AppleⅠ由Wozon设计，并被Byte 的电脑商店购买了50台当时售价为 666.66美元的AppleⅠ。1976年，Woz 完成了Appleple III和Lisa个人电脑让苹果 首次遭遇了失败，大量产品回收， 后长期没落。IBM趁机推出个人 电脑IBM PC，占据了大量的市 场。1985年乔布斯离开苹果， 不久后缺乏灵感和创新的苹果把 自己的图形界面技术同微软 Office做了交换，损失惨重。 2004年，乔布斯被诊断出胰腺 癌，苹果股价重跌。
苹果公司介绍 英文PPT幻灯片
Sales Strategy
Apple Inc. has become well known for its advertisements, which are designed to reflect a plan of marketing their products to creative individuals.
三个苹果改变了世界 第一个诱惑了夏娃 第二个砸醒了牛顿 第三个掌握在乔布斯手中
Steve Jobs 1955-2011
Name：Steve Jobs Nationality： American. Born：February 24, 1955, in San Francisco, California. Education：Attended Reed College in 1972.
Apple
Switch 丨 environmental 丨Innovation
WANGFEI ZHANGYI
FUWEITING ZHANGYUEYI
1
COMPANY PROFILE
Apple Inc. is an American multinational corporation that designs
3
Apple's retail and online stores are very unique
They play more the role of education and support notsales. They are very simple, even a little too far simpler to at least the most clear sign of providing information. They give people the impression that a lot of people there to help you.
苹果公司简介02687-PPT文档资料
2019/3/19
The Apple Inc.
1
Brief Introduction
Chinese company name: Apple Incorporated English company name: Apple, Inc. Established: April 1, 1976 Headquarters Location: Cupertino, California Apple Computer: the world's top computer 中文公司名：苹果股份有限公司 英文公司名：Apple, Inc. 成立时间：1976年4月1日 总部地点：加利福尼亚的库比提诺 苹果电脑：为世界顶级的电脑
2019/3/19 The Apple Inc.
•
11 94 95
50
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• Company Background: Apple Computer Inc. was founded in 1976, is headquartered in California Qiupodinuo City, in the heart of Silicon Valley. Apple specializes in the development, manufacture, sales of personal computers, servers, peripherals, computer software, online services and personal digital accessories. 2019 was the year the world's third largest PC supplier, was ranked 'the world's hundred largest information technology company' first top 11, 'the world's 50 largest software companies' 25th. 94, 95 years in the global multi-media market share topped the list.
苹果公司介绍ppt课件
iPod nano ( 2005 ) iPod touch ( 2007 )
iPad (
Hale Waihona Puke iPhone ( 2007 ) ▪ iPhone 3G ( 2008 ) ▪ iPhone 3GS ( 2009 ) ▪ iPhone 4 ( 2010 )
iPhone 4s ( 2011 )
苹果公司外部环境分析
1．供应商：
给苹果供货的老供应商包括PortalPlayer和欧胜电子，好几代 iPod都采用了它们的芯片。而在2006年4月，三星电子接替 PortalPlayer为苹果公司的iPod播放器提供解码芯片。
苹果电脑的硬盘有两个来源：东芝和日立环球存储技术公司。据 iSuppli的消息来源，苹果电脑公司的显示屏只有一个货源。相 比之下，苹果电脑的nano显示屏有三家供应商，这些显示屏存 在一些广为人知的质量问题。而由于要整合到iMac里的面板需 要较高的技术规格，也较难找到替代品。这种货源单一的情况， 加上LED背光器件的供应可能受到限制，将会导致交货的延迟 。从上可看出供应商的议价力还是较强的。
一般宏观环境分析
美国政府一向重视对高科 技产业的投资，支持高科 技企业的发展
5．竞争者： 在PC市场上，苹果公司的市场份额只有2.6%，而2004年的台
式机市场中，戴尔、惠普和并购了IBM个人PC业务的新联想市 占率分别为17.3%、15.3%及6.9%。由于苹果公司一直坚持 使用自己专有的处理器和操作系统Macintosh，从而限制了在 个人PC市场上的发展，但也正是由于其“完美”的技术设计，使 得苹果在因特尔和微软强力联盟下，仍然有着一定的生存空间。
据IDC市场调研报告，全球压缩音乐(即MP3)播放器市场正蓬勃 发展，并将以20%的年增长速度在2008年达到将近500亿美 元的市场规模。市场竞争日益激烈，特别是在闪存式音乐播放器 市场。该市场对投入的资本要求较少，容易获得技术和专业诀窍 ，存在公开的分销售渠道，潜在的进入者竞争力强。
苹果公司介绍ppt APPLE
Substitute For replacement, Apple had to face the impact of this, as the most advanced technology (such as chips, hardware, software and so on) the researchers and developers, Apple has a great advantage. But if the alternatives can offer higher than the value of existing products, this will pose a threat to the existing products, based on this, the Apple Corp should strengthen the market research and investment. Such as hardware, such as Lenovo, Dell computer company will develop to the direction of thin and light, like Lenovo pad; software, Microsoft has been the Apple Corp's biggest competitors, such as the operating system; in the mobile phone industry, the rise of Nokia occupy a large market share, its sales increased year by year. 替代品
Products
IPOD iPhone
苹果公司(Apple)PPT模板
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• Contents
ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
3. Description of the company’s technology
4. Description of the company’s contents
ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
3. Description of the company’s technology
4. Description of the company’s contents
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1. Description of the company’s products
2. Description of the company’s business
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Apple公司英文简介
products are sold.
•
At the time of May 2010, Apple is one of the largest companies
in the world and the most valuable technology company in the world, having surpassed(超过) Microsoft
A intro video to Macintosh OS
That’s all,thank you
computer software, and personal computers.
•
The company‘s best-known hardware(计算机硬件) products
include the Macintosh line of computers, the iPod, the iPhone and
批注本地保存成功开通会员云端永久保存去开通
Apple Inc
• Introduction orporated) is an American multinational (跨国公
司)corporation(公司) that designs and markets consumer electronics,
Untill now:Post-PC era
Delivering his keynote speech at the Macworld Expo on January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to mobile electronic devices. The event also saw the announcement of the iPhone and the Apple TV.80 The following day, Apple shares hit $97.80, an all-time high at that point. In May, Apple's share price passed the
苹果公司英文简介
年营业额： 652.25亿美元 （2010年季报）
员工数： 60,400（2011年） 公司荣誉： 世界上最大的IT
科技企业
Turnover: $65.225 billion (2010 quarterly)
Staff count: 60400 (2011)
The company honor: the world's largest IT
4.We’re here to put a dent in the universe. Otherwise why else even be here? 活着就是为了改变世界，难道还有其他原因吗？
Thank you！
市值:5057.5亿美元（2012年）
Market value: $505.75 billion (2012)
Product： ①、iphone 4
• 厚度：0.5 英寸（1.27 厘米）
• 重量：重 1.5 磅（0.68 千克） • 屏幕：9.7英寸 IPS 触摸屏处
理 • 芯片：1GHz Apple “A4”苹
3.The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it 成 就一番伟业的唯一途径就是热爱自己的事业。如果你还没能找到让自己热爱 的事业，继续寻找，不要放弃。跟随自己的心，总有一天你会找到的 。
❖ Address：Beijing chaoyang district Broadway street a 12 xinhua insurance building 9 layer
苹果公司介绍 英文PPT幻灯片
HISTORY
1986–1997: Mac Iphone Ipod and Ipad
1
2
3
4
1998: Apple
introduced a new all-in-one computer : the iMac.1988:第一台电
脑IMAC
2001:The first
official Apple Retail
Apple
Switch 丨 environmental 丨Innovation
WANGFEI ZHANGYI
FUWEITING ZHANGYUEYI
1
COMPANY PROFILE
Apple Inc. is an American multinational corporation that designs
三个苹果改变了世界 第一个诱惑了夏娃 第二个砸醒了牛顿 第三个掌握在乔布斯手中
Steve Jobs 1955-2011
Name：Steve Jobs Nationality： American. Born：February 24, 1955, in San Francisco, California. Education：Attended Reed College in 1972.
April 1, 1976 : Apple was established by Steve Jobs, Steve Wozniak and Ronald Wayne, to sell the Apple I personal computer kit.
April 16, 1977: The Apple II was introduced.
May 1980: The company introduced the Apple III in and attempted to compete with IBM and Microsoft in the business and corporate computing market.
苹果公司全方位介绍英文
Introduction of Apple Inc.1. Company profileApple Inc. (formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad (Apple calls its computers Macintoshes or Macs, and it calls its laptops MacBooks. Their popular line of mobile music players are called iPods and a smart phone they have released is called the iPhone.). Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iWork creativity and production suites. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was named Apple Computer, Inc. for its first 30 years. The word "Computer" was removed from its name on January 9, 2007, as its traditional focus on personal computers shifted towards consumer electronics.As of July 2011, Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store. It is the largest publicly-traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012. The Apple market cap is larger than that of Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual revenue in 2010 totaled $65 billion, growing to $108 billion in 2011.Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received widespread criticism for its contractors' labor practices, and for Apple's own environmental and business practices. Apple topped list of the World's Most Powerful Brands on October 2, 2012.2. Current products2.1 iPadOn January 27, 2010, Apple introduced their much-anticipated media tablet, the iPad running a modified version of iOS. It offers multi-touch interaction with multimedia formats including newspapers, magazines, ebooks, textbooks, photos, movies, TV shows videos, music, word processing documents, spreadsheets, video games, and most existing iPhone apps. It also includes a mobile version of Safari for web browsing, as well as access to the App Store, iTunes Library, iBookstore, contacts, and notepad. Content is downloadable via Wi-Fi and optional 3G service or synced through the user's computer. AT&T was initially the sole US provider of 3G wireless access for the iPad.On March 2, 2011, Apple introduced an updated iPad model which had a faster processor and two cameras on the front and back respectively. The iPad 2 also added support for optional 3G service provided by Verizon in addition to the existing offering by AT&T. However, the availability of the iPad 2 has been limited as a result of the devastating earthquake and ensuing tsunami in Japan in March 2011.On March 7, 2012, Apple introduced the third generation iPad (dubbed "the new iPad" by Apple). The third-generation iPad added LTE service from AT&T or Verizon and an upgraded processor, the A5X. It also added the Retina display (2048 by 1536 resolution), originally implemented on the iPhone 4 and iPhone 4S. The dimensions and form factor remained relatively unchanged, with the new iPad being a fraction thicker and heavier than the previous version, and minor positioning changes.Since the tablet launched in 2010, iPad users have downloaded 3 billion apps, while the total App Store downloads is up to over 25 billion downloads.2.2 iPodThe current iPod family, featuring the iPod Shuffle, iPod Nano, iPod Classic, and iPod TouchOn October 23, 2001, Apple introduced the iPod digital music player. It has evolved to include various models targeting the wants of different users. The iPod is the market leader in portable music players by a significant margin, with more than 220 million units shipped as of September 2009[update]. Apple has partnered with Nike to offer the Nike+iPod Sports Kit enabling runners to synchronize and monitor their runs with iTunes and the Nike+ website. Apple currently sells four variants of the iPod.•iPod Shuffle, ultraportable digital audio player first introduced in 2005, currently available in a 2 GB model.•iPod Nano, portable media player first introduced in 2005, currently available in 8 and 16 GB models. The latest generation has a FM radio, a pedometer, and a new multi-touch interface that replaced the traditional iPod click wheel.•iPod Classic (previously named iPod from 2001 to 2007), portable media player first introduced in 2001, currently available in a160 GB model.•iPod Touch, portable media player that runs iOS, first introduced in September 2007 after the iPhone went on sale. Currently available in 8, 32, and 64 GB models. The latest generation features theApple A4 processor, a Retina Display, and dual cameras on the front and back. The back camera allows for HD video recording at 720p.2.3 iPhoneOn October 4, 2011, Apple unveiled the iPhone 4S, which was released in the United States, Canada, Australia, United Kingdom, France, Germany, and Japan on October 14, 2011, with other countries set to follow later in the year. This was the first iPhone model to feature the Apple A5 chip, as well as the first offered on the Sprint network (joining AT&T and Verizon Wireless as the United States carriers offering iPhone models). On October 19, 2011, Apple announced an agreement with C Spire Wireless to sell the iPhone 4S with that carrier in the near future, marking the first time the iPhone was officially supported on a regional carrier's network.Another notable feature of the iPhone 4S was Siri voice assistant technology, which Apple had acquired in 2010, as well as other features, including an updated 8 megapixel camera with new optics. Apple sold 4 million iPhone 4S phones in the first three days after its release, which made it not only the best iPhone launch in Apple's history, but the most successful launch of any mobile phone ever. On Wednesday September 12, 2012, Apple's sixth edition iPhone, the iPhone 5 was announced. It featured a bigger screen, 4G LTE connectivity, and a new Apple A6 chip among many other improvements. Apple sold two million iPhone's in the first twenty four hours of pre ordering.2.4 Apple TVAt the 2007 Macworld conference, Jobs demonstrated the Apple TV, (previously known as the iTV), a set-top video device intended to bridgethe sale of content from iTunes with high-definition televisions. The device links up to a user's TV and syncs, either via Wi-Fi or a wired network, with one computer's iTunes library and streams from an additional four. The Apple TV originally incorporated a 40 GB hard drive for storage, includes outputs for HDMI and component video, and plays video at a maximum resolution of 720p. On May 31, 2007 a 160 GB drive was released alongside the existing 40 GB model and on January 15, 2008 a software update was released, which allowed media to be purchased directly from the Apple TV. In September 2009, Apple discontinued the original 40 GB Apple TV and now continues to produce and sell the 160 GB Apple TV. On September 1, 2010, alongside the release of the new line of iPod devices for the year, Apple released a completely redesigned Apple TV. The new device is 1/4 the size, runs quieter, and replaces the need for a hard drive with media streaming from any iTunes library on the network along with 8 GB of flash memory to cache media downloaded. Apple with the Apple TV has added another device to its portfolio that runs on its A4 processor along with the iPad and the iPhone. The memory included in the device is the half of the iPhone 4 at 256 MB; the same as the iPad, iPhone 3GS, iPod touch 3G, and iPod touch 4G. It has HDMI out as the only video out source. Features include access to the iTunes Store to rent movies and TV shows (purchasing has been discontinued), streaming from internet video sources, including YouTube and Netflix, and media streaming from an iTunes library. Apple also reduced the price of the device to $99. A third generation of the device was introduced at an Apple event on March 7, 2012, with new features such as higher resolution (1080p) and a new user interface.3. MarketingApple aficionados wait in line around an Apple retail store in anticipation of a new product. This branch is located on Fifth Avenue in New York City, with a glass cube housing a cylindrical elevator and a spiral staircase that lead into the subterranean store.Apple' brand and brand community. Apple's brand's loyalty is considered unusual for any product. At one time, Apple evangelists were actively engaged by the company, but this was after the phenomenon was already firmly established. Apple evangelist Guy Kawasaki has called the brand fanaticism “something that was stumbled upon”. Apple has, however, supported the continuing existence of a network of Mac User Groups in most major and many minor centers of population where Mac computers are available.Mac users would meet at the European Apple Expo and the San Francisco Macworld Conference & Expo trade shows where Apple traditionallyintroduced new products each year to the industry and public until Apple pulled out of both events. While the conferences continue, Apple does not have official representation there. Mac developers, in turn, continue to gather at the annual Apple Worldwide Developers Conference.Apple Store openings can draw crowds of thousands, with some waiting in line as much as a day before the opening or flying in from other countries for the event. The New York City Fifth Avenue “Cube” store had a line as long as half a mile; a few Mac fans took the opportunity of the setting to propose marriage. The Ginza opening in Tokyo was estimated in the thousands with a line exceeding eight city blocks.John Sculley told The Guardian newspaper in 1997: “People talk about technology, but Apple was a marketing company. It was the marketing company of the decade.”Research in 2002 by NetRatings indicates that the average Apple consumer was usually more affluent and better educated than other PC company consumers. The research indicated that this correlation could stem from the fact that on average Apple Inc. products are more expensive than other PC products.3.1 NameAccording to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was “fun, spirited and not intimidating”.3.2 LogosThe original logo with Isaac Newton under an apple treeThe rainbow “bitten” logo, used from late 1976 to 1998The monochrome logo, used since 1998Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree.Almost immediately, though, this was replaced by Rob Janoff's “rainbow Apple”, the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the “bitten” logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company. The Apple logo was designed with a bite so that it would not be recognized as another fruit. The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple II could generate graphics in color.This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. Both the designer of the logo and the company deny that there is any homage to Turing in the design of the logo.In 1998, with the roll-out of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation, on various products, packaging and advertising. An Aqua-themed version of the monochrome logo was used from 2001–2003, and a Glass-themed version has been used since 2003.Steve Jobs and Steve Wozniak were Beatles fans, but Apple Inc. had trademark issues with Apple Corps Ltd., a multimedia company started by The Beatles in 1967, involving their name and logo. This resulted in a series of lawsuits and tension between the two companies. These issues ended with settling of their most recent lawsuit in 2007.3.3 SlogansApple's first slogan, “Byte into an Apple”, was coined in the late 1970s. From 1997–2002, Apple used the slogan “Think Different” in advertising campaigns. Although the slogan has been retired, it is still closely associated with Apple. Apple also has slogans for specific product lines —for example, “iThink, therefore iMac” was used in 1998 to promote the iMac, and “Say hello to iPhone” has been us ed in iPhone advertisements. “Hello” was also used to introduce the original Macintosh, Newton, iMac (“hello (again)”), and iPod.3.4 AdvertisingSince the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial to the more modern 'Get a Mac' adverts, Apple has been recognized in the past for its efforts towards effective advertising andmarketing for its products, though its advertising has been criticized for the claims of some more recent campaigns, particularly 2005 Power Mac ads and iPhone ads in Britain.Apple's product commercials gained fame for launching musicians into stardom as a result of their eye-popping graphics and catchy tunes. First, the company popularized Canadian singer Feist's “1234” song in its ad campaign. Later, Apple used the song “New Soul“ by French-Israeli singer-songwriter Yael Naïm to promote the MacBook Air.The debut single shot to the top of the charts and sold hundreds of thousands of copies in a span of weeks.4. Corporate affairsDuring the Mac's early history Apple generally refused to adopt prevailing industry standards for hardware, instead creating their own. This trend was largely reversed in the late 1990s beginning with Apple's adoption of the PCI bus in the 7500/8500/9500 Power Macs. Apple has since adopted USB, AGP, HyperTransport,Wi-Fi, and other industry standards in its computers and was in some cases a leader in the adoption of standards such as USB. FireWire is an Apple-originated standard that has seen widespread industry adoption after it was standardized as IEEE 1394.Ever since the first Apple Store opened, Apple has sold third party accessories. For instance, at one point Nikon and Canon digital cameras were sold inside the store. Adobe, one of Apple's oldest software partners, also sells its Mac-compatible software, as does Microsoft, who sells Microsoft Office for the Mac. Books from John Wiley & Sons, who publishes the For Dummies series of instructional books, are a notable exception, however. The publisher's line of books were banned from Apple Stores in 2005 because Steve Jobs disagreed with their decision to publish an unauthorized Jobs biography, iCon.After the launch of the iBookstore, Apple stopped selling physical books, both online and at the Apple Retail Stores.4.1 HeadquartersApple Inc.'s world corporate headquarters are located in the middle of Silicon Valley, at 1–6 Infinite Loop, Cupertino, California. This Apple campus has six buildings that total 850,000 square feet (79,000 m2) and was built in 1993 by Sobrato Development Cos.Apple created subsidiaries in low-tax places such as Ireland, the Netherlands, Luxembourg and the British Virgin Islands to cut the taxes it pays around the world. According to the New York Times, Apple was among the first tech companies to designate overseas salespeople in high-tax countries in a manner that allowed the company to sell on behalf of low-tax subsidiaries on other continents, sidestepping income taxes. Apple was a pioneer of an accounting technique known as the “Double Irish With a Dutch Sandwich,” which reduces taxes by routing profits through Irish subsidiaries and the Netherlands and then to the Caribbean.In 2006, Apple announced its intention to build a second campus on 50 acres (200,000 m2) assembled from various contiguous plots (east of N Wolfe Road between Pruneridge Avenue and Vallco Parkway). Later acquisitions increased this to 175 acres. The new campus, also in Cupertino, will be about 1 mile (1.6 km) east of the current campus. The new campus building will be designed by Norman Foster.On June 7, 2011, Steve Jobs gave a presentation to Cupertino City Council, detailing the architectural design of the new building and its environs. The new campus is planned to house up to 13,000 employees in one central four-storied circula r building (with a café for 3,000 sitting people integrated) surrounded by extensive landscape (with parking mainly underground and the rest centralized in a parking structure). There will be additional buildings such as an auditorium, R&D facilities, a fitness center and a dedicated generating plant as primary source of electricity (powered by natural gas and other more environmentally sound means).4.2 Corporate cultureApple was one of several highly successful companies founded in the 1970s that bucked the traditional notions of what a corporate culture should look like in organizational hierarchy (flat versus tall, casual versus formal attire, etc.). Other highly successful firms with similar cultural aspects from the same period include Southwest Airlines and Microsoft. Originally, the company stood in opposition to staid competitors like IBM by default, thanks to the influence of its founders; Steve Jobs often walked around the office barefoot even after Apple was a Fortune 500 company. By the time of the “1984” TV ad, this trait had become a key way the company attempted to differentiate itself from its competitors.As the company has grown and been led by a series of chief executives, each with his own idea of what Apple should be, some of its original character has arguably been lost, but Apple still has a reputation forfostering individuality and excellence that reliably draws talented people into its employ, especially after Jobs' return. To recognize the best of its employees, Apple created the Apple Fellows program, awarding individuals who made extraordinary technical or leadership contributions to personal computing while at the company. The Apple Fellowship has so far been awarded to a few individuals including Bill Atkinson, Steve Capps, Rod Holt, Alan Kay, Guy Kawasaki, Al Alcorn, Don Norman, Rich Page, and Steve Wozniak.Numerous employees of Apple have cited that projects without Jobs' involvement often take longer than projects with his involvement. Another presents the image of Jobs “wandering the hall with a flame thrower in hand, asking random people 'do you work on MobileMe?'”.At Apple, employees are specialists who are not exposed to functions outside their area of expertise. Jobs saw this as a means of having best-in-class employees in every role. For instance, Ron Johnson who was Senior Vice President of Retail Operations until November 1, 2011, was responsible for site selection, in-store service, and store layout, yet he had no control of the inventory in his stores (which is done company wide by then-COO and now CEO Tim Cook who has a background in supply-chain management). This is the opposite of General Electric's corporate culture which has created well-rounded managers.Under the leadership of Tim Cook who joined the company in 1998 and ascended to his present position as CEO, Apple has developed an extremely efficient and effective supply chain which has been ranked as the world's best for the four years 2007–2010. The company's manufacturing, procurement and logistics enables it to execute massive product launches without having to maintain large, profit-sapping inventories; Apple's profit margins have been 40 percent compared with 10–20 percent for most other hardware companies in 2011. Cook's catchphrase to describe his focus on the company's operational edge is “Nobody wants to buy sour milk”. The company previously advertised its products as being made in America up to the late 1990s, however as a result of outsourcing initiatives in the 2000s almost all of its manufacturing is now done abroad. According to a report by the New York Times, Apple insiders “believe the vast scale of overseas factories as well as the flexibility, diligence and industrial skills of foreign workers have so outpaced their American counterparts that “Made in the U.S.A.” is no longer a viable option for most App le products”.4.3 FinanceIn its fiscal year ending in September 2011, Apple Inc. hit new heights financially with $108 billion in revenues (increased significantly from $65 billion in 2010) and nearly $82 billion in cash reserves. Apple achieved these results while losing market share in certain product categories.On March 19, 2012, Apple announced plans for a $2.65 per share dividend beginning in fourth quarter of 2012, per approval by their board of directors.On August 20, 2012 Apple closed at a record share price of $665.15. With 936,596,000 outstanding shares (as of June 30, 2012), it had a market capitalization of $622.98 billion. This is the highest nominal market capitalization ever reached by a publicly traded company and surpasses a record set by Microsoft in 1999.。
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computer software, and personal computers.
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The company‘s best-known hardware(计算机硬件) products
include the Macintosh line of computers, the iPod, the iPhone and
the iPad.
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Apple software includes the Mac OS X operating system; the
iTunes; the Safari internet browser; and iOS, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries,4 and an online store where hardware and software
products are sold.
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At the time of May 2010, Apple is one of the largest companies
in the world and the most valuable technology company in the world, having surpassed(超过) Microsoft
.
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A brief history of Apple Inc.
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3
• 1976-1980:The early years
• Apple was established(确定的) on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal computer. They were hand-built by Wozniak1516 and first shown to the public at the Homebrew Computer Club. The Apple I computer was sold as a motherboard(母版) (with CPU, RAM, and basic textual-video chips)—less than what is today considered a complete personal computer. The Apple I computer went on sale in July 1976 and was market-priced at $666.66 ($2,572 in 2011 dollars, adjusted(调整) for inflation(膨胀).)
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• 1981-1985:Lisa and Macintosh
• Steve Jobs began working on the Apple Lisa in 1978 but in 1982 he was pushed from the Lisa team due to infighting, and took over Jef Raskin's low-cost-computer project, the Macintosh. A war broke out between Lisa's "corporate shirts" and Jobs' "pirates" over which product would ship first and save Apple. Lisa won the race in 1983 and became the first personal computer sold to the public with a GUI(Graphical User Interface) , but was a commercial failure due to its high price tag and limited software titles
Apple Inc
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1
• Introduction of Apple Inc
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Apple.Inc(incorporated) is an American multinational (跨国公
司)corporation(公司) that designs and markets consumer electronics,
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5
1986-1993:Rise and fall
Having learned several painful lessons after introducing the bulky Macintosh Portable in 1989, Apple introduced the PowerBook in 1991, which established the modern form factor and ergonomic layout of the laptop computer.The Macintosh Portable was designed to be just as powerful as a desktop Macintosh, but weighed 17 pounds with a 12-hour battery life. The same year, Apple introduced System 7, a major upgrade to the operating system, which added color to the interface and introduced new networking capabilities. It remained the architectural basis for Mac OS until 2001
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