苹果公司英文介绍_图文_1490624448.ppt
苹果公司介绍 英文PPT幻灯片
Sales Strategy
Apple Inc. has become well known for its advertisements, which are designed to reflect a plan of marketing their products to creative individuals.
三个苹果改变了世界 第一个诱惑了夏娃 第二个砸醒了牛顿 第三个掌握在乔布斯手中
Steve Jobs 1955-2011
Name：Steve Jobs Nationality： American. Born：February 24, 1955, in San Francisco, California. Education：Attended Reed College in 1972.
Apple
Switch 丨 environmental 丨Innovation
WANGFEI ZHANGYI
FUWEITING ZHANGYUEYI
1
COMPANY PROFILE
Apple Inc. is an American multinational corporation that designs
3
Apple's retail and online stores are very unique
They play more the role of education and support notsales. They are very simple, even a little too far simpler to at least the most clear sign of providing information. They give people the impression that a lot of people there to help you.
苹果公司英文简介
iphone4
Product： ②iPad 2
❖ 厚度：9.3毫米
❖ 重 量：137克
❖ 屏幕：3.5英寸 IPS 触摸 屏
❖ 处理芯片：1GHz Apple "A4"苹果芯片
❖ 续航：300小时待机
❖ 存 储：内置16、32和 64GB三种规格的硬盘
❖ Thickness: 9.3 mm
❖ Heavy quantity: 137 g
❖ Screen: 3.5-inch IPS touch screen
❖ Processing chip: 1 GHz Apple "A4" chip Apple
❖ Negroponte: 300 hours standby
❖ Save store: built-in 16, 32, and 64 GB of hard drive three kinds of specifications
市值:5057.5亿美元（2012年）
Market value: $505.75 billion (2012)
Product： ①、iphone 4
• 厚度：0.5 英寸（1.27 厘米）
• 重量：重 1.5 磅（0.68 千克） • 屏幕：9.7英寸 IPS 触摸屏处
理 • 芯片：1GHz Apple “A4”苹
technology enterprise
公司logo： 一个被上帝咬了 The company logo: a god
一口的苹果
of a bite of the apple
公司理念： 不完美才能促使进 Company philosophy: no
步去追求完美
perfect to make progress to pursue the perfection
Apple公司英文简介PPT课件
computer software, and personal computers.
•
The company‘s best-known hardware(计算机硬件) products
include the Macintosh line of computers, the iPod, the iPhone and
the iPad.
•
Apple software includes the Mac OS X operating system; the
iTunes; the Safari internet browser; and iOS, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries,4 and an online store where hardware and software
products are sold.
•
At the time of May 2010, Apple is one of the largest companies
in the world and the most valuable technology company in the world, having surpassed(超过) Microsoft
.
2
A brief history of Apple Inc.
.
3
• 1976-1980:The early years
• Apple was established(确定的) on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal computer. They were hand-built by Wozniak1516 and first shown to the public at the Homebrew Computer Club. The Apple I computer was sold as a motherboard(母版) (with CPU, RAM, and basic textual-video chips)—less than what is today considered a complete personal computer. The Apple I computer went on sale in July 1976 and was market-priced at $666.66 ($2,572 in 2011 dollars, adjusted(调整) for inflation(膨胀).)
苹果公司介绍ppt课件
iPod nano ( 2005 ) iPod touch ( 2007 )
iPad (
Hale Waihona Puke iPhone ( 2007 ) ▪ iPhone 3G ( 2008 ) ▪ iPhone 3GS ( 2009 ) ▪ iPhone 4 ( 2010 )
iPhone 4s ( 2011 )
苹果公司外部环境分析
1．供应商：
给苹果供货的老供应商包括PortalPlayer和欧胜电子，好几代 iPod都采用了它们的芯片。而在2006年4月，三星电子接替 PortalPlayer为苹果公司的iPod播放器提供解码芯片。
苹果电脑的硬盘有两个来源：东芝和日立环球存储技术公司。据 iSuppli的消息来源，苹果电脑公司的显示屏只有一个货源。相 比之下，苹果电脑的nano显示屏有三家供应商，这些显示屏存 在一些广为人知的质量问题。而由于要整合到iMac里的面板需 要较高的技术规格，也较难找到替代品。这种货源单一的情况， 加上LED背光器件的供应可能受到限制，将会导致交货的延迟 。从上可看出供应商的议价力还是较强的。
一般宏观环境分析
美国政府一向重视对高科 技产业的投资，支持高科 技企业的发展
5．竞争者： 在PC市场上，苹果公司的市场份额只有2.6%，而2004年的台
式机市场中，戴尔、惠普和并购了IBM个人PC业务的新联想市 占率分别为17.3%、15.3%及6.9%。由于苹果公司一直坚持 使用自己专有的处理器和操作系统Macintosh，从而限制了在 个人PC市场上的发展，但也正是由于其“完美”的技术设计，使 得苹果在因特尔和微软强力联盟下，仍然有着一定的生存空间。
据IDC市场调研报告，全球压缩音乐(即MP3)播放器市场正蓬勃 发展，并将以20%的年增长速度在2008年达到将近500亿美 元的市场规模。市场竞争日益激烈，特别是在闪存式音乐播放器 市场。该市场对投入的资本要求较少，容易获得技术和专业诀窍 ，存在公开的分销售渠道，潜在的进入者竞争力强。
苹果公司介绍ppt APPLE
Substitute For replacement, Apple had to face the impact of this, as the most advanced technology (such as chips, hardware, software and so on) the researchers and developers, Apple has a great advantage. But if the alternatives can offer higher than the value of existing products, this will pose a threat to the existing products, based on this, the Apple Corp should strengthen the market research and investment. Such as hardware, such as Lenovo, Dell computer company will develop to the direction of thin and light, like Lenovo pad; software, Microsoft has been the Apple Corp's biggest competitors, such as the operating system; in the mobile phone industry, the rise of Nokia occupy a large market share, its sales increased year by year. 替代品
Products
IPOD iPhone
苹果公司全方位介绍 英文
Introduction of Apple Inc.1. Company profileApple Inc. (formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad (Apple calls its computers Macintoshes or Macs, and it calls its laptops MacBooks. Their popular line of mobile music players are called iPods and a smart phone they have released is called the iPhone.). Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iWork creativity and production suites. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was named Apple Computer, Inc. for its first 30 years. The word "Computer" was removed from its name on January 9, 2007, as its traditional focus on personal computers shifted towards consumer electronics.As of July 2011, Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store. It is the largest publicly-traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012. The Apple market cap is larger than that of Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual revenue in 2010 totaled $65 billion, growing to $108 billion in 2011.Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received widespread criticism for its contractors' labor practices, and for Apple's own environmental and business practices. Apple topped list of the World's Most Powerful Brands on October 2, 2012.2. Current products2.1 iPadOn January 27, 2010, Apple introduced their much-anticipated media tablet, the iPad running a modified version of iOS. It offers multi-touch interaction with multimedia formats including newspapers, magazines, ebooks, textbooks, photos, movies, TV shows videos, music, word processing documents, spreadsheets, video games, and most existing iPhone apps. It also includes a mobile version of Safari for web browsing, as well as access to the App Store, iTunes Library, iBookstore,contacts, and notepad. Content is downloadable via Wi-Fi and optional 3G service or synced through the user's computer. AT&T was initially the sole US provider of 3G wireless access for the iPad.On March 2, 2011, Apple introduced an updated iPad model which had a faster processor and two cameras on the front and back respectively. The iPad 2 also added support for optional 3G service provided by Verizon in addition to the existing offering by AT&T. However, the availability of the iPad 2 has been limited as a result of the devastating earthquake and ensuing tsunami in Japan in March 2011.On March 7, 2012, Apple introduced the third generation iPad (dubbed "the new iPad" by Apple). The third-generation iPad added LTE service from AT&T or Verizon and an upgraded processor, the A5X. It also added the Retina display (2048 by 1536 resolution), originally implemented on the iPhone 4 and iPhone 4S. The dimensions and form factor remained relatively unchanged, with the new iPad being a fraction thicker and heavier than the previous version, and minor positioning changes.Since the tablet launched in 2010, iPad users have downloaded 3 billion apps, while the total App Store downloads is up to over 25 billion downloads.2.2 iPodThe current iPod family, featuring the iPod Shuffle, iPod Nano, iPod Classic, and iPod TouchOn October 23, 2001, Apple introduced the iPod digital music player. It has evolved to include various models targeting the wants of different users. The iPod is the market leader in portable music players by a significant margin, with more than 220 million units shipped as of September 2009[update]. Apple has partnered with Nike to offer the Nike+iPod Sports Kit enabling runners to synchronize and monitor their runs with iTunes and the Nike+ website. Apple currently sells four variants of the iPod.•iPod Shuffle, ultraportable digital audio player first introduced in 2005, currently available in a 2 GB model.•iPod Nano, portable media player first introduced in 2005, currently available in 8 and 16 GB models. The latest generation has a FM radio, a pedometer,and a new multi-touch interface that replaced the traditional iPod click wheel.•iPod Classic (previously named iPod from 2001 to 2007), portable media player first introduced in 2001, currently available in a 160 GB model.•iPod Touch, portable media player that runs iOS, first introduced in September 2007 after the iPhone went on sale. Currently available in 8, 32, and 64 GBmodels. The latest generation features the Apple A4 processor, a RetinaDisplay, and dual cameras on the front and back. The back camera allows forHD video recording at 720p.2.3 iPhoneOn October 4, 2011, Apple unveiled the iPhone 4S, which was released in the United States, Canada, Australia, United Kingdom, France, Germany, and Japan on October 14, 2011, with other countries set to follow later in the year. This was the first iPhone model to feature the Apple A5 chip, as well as the first offered on the Sprint network (joining AT&T and Verizon Wireless as the United States carriers offering iPhone models). On October 19, 2011, Apple announced an agreement with C Spire Wireless to sell the iPhone 4S with that carrier in the near future, marking the first time the iPhone was officially supported on a regional carrier's network.Another notable feature of the iPhone 4S was Siri voice assistant technology, which Apple had acquired in 2010, as well as other features, including an updated 8 megapixel camera with new optics. Apple sold 4 million iPhone 4S phones in the first three days after its release, which made it not only the best iPhone launch in Apple's history, but the most successful launch of any mobile phone ever. On Wednesday September 12, 2012, Apple's sixth edition iPhone, the iPhone 5 was announced. It featured a bigger screen, 4G LTE connectivity, and a new Apple A6 chip among many other improvements. Apple sold two million iPhone's in the first twenty four hours of pre ordering.2.4 Apple TVAt the 2007 Macworld conference, Jobs demonstrated the Apple TV, (previously known as the iTV), a set-top video device intended to bridge the sale of content from iTunes with high-definition televisions. The device links up to a user's TV and syncs, either via Wi-Fi or a wired network, with one computer's iTunes library and streams from an additional four. The Apple TV originally incorporated a 40 GB hard drive for storage, includes outputs for HDMI and component video, and plays video at a maximum resolution of 720p. On May 31, 2007 a 160 GB drive was released alongside the existing 40 GB model and on January 15, 2008 a software update was released, which allowed media to be purchased directly from the Apple TV. In September 2009, Apple discontinued the original 40 GB Apple TV and now continues to produce and sell the 160 GB Apple TV. On September 1, 2010, alongside the release of the new line of iPod devices for the year, Apple released a completely redesigned Apple TV. The new device is 1/4 the size, runs quieter, and replaces the need for a hard drive with media streaming from any iTunes library on the network along with 8 GB of flash memory to cache media downloaded. Apple with the Apple TV has added another device to its portfolio that runs on its A4 processor along with the iPad and the iPhone. The memory included in the device is the half of the iPhone4 at 256 MB; the same as the iPad, iPhone 3GS, iPod touch 3G, and iPod touch 4G. It has HDMI out as the only video out source. Features include access to the iTunes Store to rent movies and TV shows (purchasing has been discontinued), streaming from internet video sources, including YouTube and Netflix, and media streaming from an iTunes library. Apple also reduced the price of the device to $99. A third generation of the device was introduced at an Apple event on March 7, 2012, with new features such as higher resolution (1080p) and a new user interface.3. MarketingApple aficionados wait in line around an Apple retail store in anticipation of a new product. This branch is located on Fifth Avenue in New York City, with a glass cube housing a cylindrical elevator and a spiral staircase that lead into the subterranean store.Apple' brand and brand community. Apple's brand's loyalty is considered unusual for any product. At one time, Apple evangelists were actively engaged by the company, but this was after the phenomenon was already firmly established. Apple evangelist Guy Kawasaki has called the brand fanaticism “something that was stumbled upon”. Apple has, however, supported the continuing existence of a network of Mac User Groups in most major and many minor centers of population where Mac computers are available.Mac users would meet at the European Apple Expo and the San Francisco Macworld Conference & Expo trade shows where Apple traditionally introduced new products each year to the industry and public until Apple pulled out of both events. While the conferences continue, Apple does not have official representation there. Mac developers, in turn, continue to gather at the annual Apple Worldwide Developers Conference.Apple Store openings can draw crowds of thousands, with some waiting in line as much as a day before the opening or flying in from other countries for the event. The New York City Fifth Avenue “Cube” store had a line as long as half a mile; a few Mac fans took the opportunity of the setting to propose marriage. The Ginza opening in Tokyo was estimated in the thousands with a line exceeding eight city blocks.John Sculley told The Guardian newspaper in 1997: “People talk about technology, but Apple was a marketing company. It was the marketing company of the decade.”Research in 2002 by NetRatings indicates that the average Apple consumer was usually more affluent and better educated than other PC company consumers. The research indicated that this correlation could stem from the fact that on average Apple Inc. products are more expensive than other PC products.3.1 NameAccording to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was “fun, spirited and not intimidating”.3.2 LogosThe original logo with Isaac Newton under an apple treeThe rainbow “bitten” logo, used from late 1976 to 1998The monochrome logo, used since 1998Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree.Almost immediately, though, this was replaced by Rob Janoff's “rainbow Apple”, the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the “bitten”logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company. The Apple logo was designed with a bite so that it would not be recognized as another fruit. The colored stripes were conceived tomake the logo more accessible, and to represent the fact the Apple II could generate graphics in color.This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. Both the designer of the logo and the company deny that there is any homage to Turing in the design of the logo.In 1998, with the roll-out of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation, on various products, packaging and advertising. An Aqua-themed version of the monochrome logo was used from 2001–2003, and a Glass-themed version has been used since 2003.Steve Jobs and Steve Wozniak were Beatles fans, but Apple Inc. had trademark issues with Apple Corps Ltd., a multimedia company started by The Beatles in 1967, involving their name and logo. This resulted in a series of lawsuits and tension between the two companies. These issues ended with settling of their most recent lawsuit in 2007.3.3 SlogansApple's first slogan, “Byte into an Apple”, was coined in the late 1970s. From 1997–2002, Apple used the slogan “Think Different”in advertising campaigns. Although the slogan has been retired, it is still closely associated with Apple. Apple also has slogans for specific product lines — for example, “iThink, therefore iMac”was used in 1998 to promote the iMac, and “Say hello to iPhone” has been used in iPhone advertisements. “Hello”was also used to introduce the original Macintosh, Newton, iMac (“hello (again)”), and iPod.3.4 AdvertisingSince the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial to the more modern 'Get a Mac' adverts, Apple has been recognized in the past for its efforts towards effective advertising and marketing for its products, though its advertising has been criticized for the claims of some more recent campaigns, particularly 2005 Power Mac ads and iPhone ads in Britain.Apple's product commercials gained fame for launching musicians into stardom as a result of their eye-popping graphics and catchy tunes. First, the company popularized Canadian singer Feist's “1234”song in its ad campaign. Later, Apple used the song “New Soul“ by French-Israeli singer-songwriter Yael Naïm to promote the MacBook Air.The debut single shot to the top of the charts and sold hundreds of thousands of copies in a span of weeks.4. Corporate affairsDuring the Mac's early history Apple generally refused to adopt prevailing industry standards for hardware, instead creating their own. This trend was largely reversed in the late 1990s beginning with Apple's adoption of the PCI bus in the 7500/8500/9500 Power Macs. Apple has since adopted USB, AGP, HyperTransport,Wi-Fi, and other industry standards in its computers and was in some cases a leader in the adoption of standards such as USB. FireWire is an Apple-originated standard that has seen widespread industry adoption after it was standardized as IEEE 1394.Ever since the first Apple Store opened, Apple has sold third party accessories. For instance, at one point Nikon and Canon digital cameras were sold inside the store. Adobe, one of Apple's oldest software partners, also sells its Mac-compatible software, as does Microsoft, who sells Microsoft Office for the Mac. Books from John Wiley & Sons, who publishes the For Dummies series of instructional books, are a notable exception, however. The publisher's line of books were banned from Apple Stores in 2005 because Steve Jobs disagreed with their decision to publish an unauthorized Jobs biography, iCon.After the launch of the iBookstore, Apple stopped selling physical books, both online and at the Apple Retail Stores.4.1 HeadquartersApple Inc.'s world corporate headquarters are located in the middle of Silicon Valley, at 1–6 Infinite Loop, Cupertino, California. This Apple campus has six buildings that total 850,000 square feet (79,000 m2) and was built in 1993 by Sobrato Development Cos.Apple created subsidiaries in low-tax places such as Ireland, the Netherlands, Luxembourg and the British Virgin Islands to cut the taxes it pays around the world. According to the New York Times, Apple was among the first tech companies to designate overseas salespeople in high-tax countries in a manner that allowed the company to sell on behalf of low-tax subsidiaries on other continents, sidestepping income taxes. Apple was a pioneer of an accounting technique known as the “Double Irish With a Dutch Sandwich,” which reduces taxes by routing profits through Irish subsidiaries and the Netherlands and then to the Caribbean.In 2006, Apple announced its intention to build a second campus on 50 acres (200,000 m2) assembled from various contiguous plots (east of N Wolfe Road between Pruneridge Avenue and Vallco Parkway). Later acquisitions increased this to 175 acres. The new campus, also in Cupertino, will be about 1 mile (1.6 km) east of the current campus. The new campus building will be designed by Norman Foster.On June 7, 2011, Steve Jobs gave a presentation to Cupertino City Council, detailing the architectural design of the new building and its environs. The new campus is planned to house up to 13,000 employees in one central four-storied circular building (with a caféfor 3,000 sitting people integrated) surrounded byextensive landscape (with parking mainly underground and the rest centralized in a parking structure). There will be additional buildings such as an auditorium, R&D facilities, a fitness center and a dedicated generating plant as primary source of electricity (powered by natural gas and other more environmentally sound means).4.2 Corporate cultureApple was one of several highly successful companies founded in the 1970s that bucked the traditional notions of what a corporate culture should look like in organizational hierarchy (flat versus tall, casual versus formal attire, etc.). Other highly successful firms with similar cultural aspects from the same period include Southwest Airlines and Microsoft. Originally, the company stood in opposition to staid competitors like IBM by default, thanks to the influence of its founders; Steve Jobs often walked around the office barefoot even after Apple was a Fortune 500 company. By the time of the “1984”TV ad, this trait had become a key way the company attempted to differentiate itself from its competitors.As the company has grown and been led by a series of chief executives, each with his own idea of what Apple should be, some of its original character has arguably been lost, but Apple still has a reputation for fostering individuality and excellence that reliably draws talented people into its employ, especially after Jobs' return. To recognize the best of its employees, Apple created the Apple Fellows program, awarding individuals who made extraordinary technical or leadership contributions to personal computing while at the company. The Apple Fellowship has so far been awarded to a few individuals including Bill Atkinson, Steve Capps, Rod Holt, Alan Kay, Guy Kawasaki, Al Alcorn, Don Norman, Rich Page, and Steve Wozniak.Numerous employees of Apple have cited that projects without Jobs' involvement often take longer than projects with his involvement. Another presents the image of Jobs “wandering the hall with a flame thrower in hand, asking random people 'do you work on MobileMe?'”.At Apple, employees are specialists who are not exposed to functions outside their area of expertise. Jobs saw this as a means of having best-in-class employees in every role. For instance, Ron Johnson who was Senior Vice President of Retail Operations until November 1, 2011, was responsible for site selection, in-store service, and store layout, yet he had no control of the inventory in his stores (which is done company wide by then-COO and now CEO Tim Cook who has a background in supply-chain management). This is the opposite of General Electric's corporate culture which has created well-rounded managers.Under the leadership of Tim Cook who joined the company in 1998 and ascended to his present position as CEO, Apple has developed an extremely efficient and effective supply chain which has been ranked as the world's best for the fouryears 2007–2010. The company's manufacturing, procurement and logistics enables it to execute massive product launches without having to maintain large, profit-sapping inventories; Apple's profit margins have been 40 percent compared with 10–20 percent for most other hardware companies in 2011. Cook's catchphrase to describe his focus on the company's operational edge is “Nobody wants to buy sour milk”. The company previously advertised its products as being made in America up to the late 1990s, however as a result of outsourcing initiatives in the 2000s almost all of its manufacturing is now done abroad. According to a report by the New York Times, Apple insiders “believe the vast scale of overseas factories as well as the flexibility, diligence and industrial skills of foreign workers have so outpaced their American counterparts that “Made in the U.S.A.” is no longer a viable option for most Apple products”.4.3 FinanceIn its fiscal year ending in September 2011, Apple Inc. hit new heights financially with $108 billion in revenues (increased significantly from $65 billion in 2010) and nearly $82 billion in cash reserves. Apple achieved these results while losing market share in certain product categories.On March 19, 2012, Apple announced plans for a $2.65 per share dividend beginning in fourth quarter of 2012, per approval by their board of directors.On August 20, 2012 Apple closed at a record share price of $665.15. With 936,596,000 outstanding shares (as of June 30, 2012), it had a market capitalization of $622.98 billion. This is the highest nominal market capitalization ever reached by a publicly traded company and surpasses a record set by Microsoft in 1999.。
Apple公司英文简介
-
2
A brief history of Apple Inc.
-
3
• 1976-1980:The early years
• Apple was established(确定的) on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal computer. They were hand-built by Wozniak1516 and first shown to the public at the Homebrew Computer Club. The Apple I computer was sold as a motherboard(母版) (with CPU, RAM, and basic textual-video chips)—less than what is today considered a complete personal computer. The Apple I computer went on sale in July 1976 and was market-priced at $666.66 ($2,572 in 2011 dollars, adjusted(调整) for inflation(膨胀).)
the iPad.
•
Apple software includes the Mac OS X operating system; the
iTunes; the Safari internet browser; and iOS, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries,4 and an online store where hardware and software
苹果公司品牌介绍英文ppt
History
Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne to sell the Apple I personal computer kit. In 1980, Apple went public.
1986–1993: Rise and fall
History
In 1994, Apple allied with IBM and Motorola.The goal was to create a new computing platform, which would use their hardware coupled with Apple's software. In 1996,Apple brought Steve Jobs back as an advisor.
2007–2011: iPhone, iPod Touch and iPad
History
In 2011, Jobs announced that he would take another medical leave of absence to allow him to focus on his health. on October 5, 2011, Apple announced that Jobs had died, marking the end of an era for Apple Inc.
苹果公司全方位介绍英文
Introduction of Apple Inc.1. Company profileApple Inc. (formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad (Apple calls its computers Macintoshes or Macs, and it calls its laptops MacBooks. Their popular line of mobile music players are called iPods and a smart phone they have released is called the iPhone.). Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iWork creativity and production suites. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was named Apple Computer, Inc. for its first 30 years. The word "Computer" was removed from its name on January 9, 2007, as its traditional focus on personal computers shifted towards consumer electronics.As of July 2011, Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store. It is the largest publicly-traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012. The Apple market cap is larger than that of Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual revenue in 2010 totaled $65 billion, growing to $108 billion in 2011.Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received widespread criticism for its contractors' labor practices, and for Apple's own environmental and business practices. Apple topped list of the World's Most Powerful Brands on October 2, 2012.2. Current products2.1 iPadOn January 27, 2010, Apple introduced their much-anticipated media tablet, the iPad running a modified version of iOS. It offers multi-touch interaction with multimedia formats including newspapers, magazines, ebooks, textbooks, photos, movies, TV shows videos, music, word processing documents, spreadsheets, video games, and most existing iPhone apps. It also includes a mobile version of Safari for web browsing, as well as access to the App Store, iTunes Library, iBookstore,contacts, and notepad. Content is downloadable via Wi-Fi and optional 3G service or synced through the user's computer. AT&T was initially the sole US provider of 3G wireless access for the iPad.On March 2, 2011, Apple introduced an updated iPad model which had a faster processor and two cameras on the front and back respectively. The iPad 2 also added support for optional 3G service provided by Verizon in addition to the existing offering by AT&T. However, the availability of the iPad 2 has been limited as a result of the devastating earthquake and ensuing tsunami in Japan in March 2011.On March 7, 2012, Apple introduced the third generation iPad (dubbed "the new iPad" by Apple). The third-generation iPad added LTE service from AT&T or Verizon and an upgraded processor, the A5X. It also added the Retina display (2048 by 1536 resolution), originally implemented on the iPhone 4 and iPhone 4S. The dimensions and form factor remained relatively unchanged, with the new iPad being a fraction thicker and heavier than the previous version, and minor positioning changes.Since the tablet launched in 2010, iPad users have downloaded 3 billion apps, while the total App Store downloads is up to over 25 billion downloads.2.2 iPodThe current iPod family, featuring the iPod Shuffle, iPod Nano, iPod Classic, and iPod TouchOn October 23, 2001, Apple introduced the iPod digital music player. It has evolved to include various models targeting the wants of different users. The iPod is the market leader in portable music players by a significant margin, with more than 220 million units shipped as of September 2009[update]. Apple has partnered with Nike to offer the Nike+iPod Sports Kit enabling runners to synchronize and monitor their runs with iTunes and the Nike+ website. Apple currently sells four variants of the iPod.•iPod Shuffle, ultraportable digital audio player first introduced in 2005, currently available in a 2 GB model.•iPod Nano, portable media player first introduced in 2005, currently available in 8 and 16 GB models. The latest generation has a FM radio, a pedometer,and a new multi-touch interface that replaced the traditional iPod click wheel.•iPod Classic (previously named iPod from 2001 to 2007), portable media player first introduced in 2001, currently available in a 160 GB model.•iPod Touch, portable media player that runs iOS, first introduced in September 2007 after the iPhone went on sale. Currently available in 8, 32, and 64 GBmodels. The latest generation features the Apple A4 processor, a RetinaDisplay, and dual cameras on the front and back. The back camera allows forHD video recording at 720p.2.3 iPhoneOn October 4, 2011, Apple unveiled the iPhone 4S, which was released in the United States, Canada, Australia, United Kingdom, France, Germany, and Japan on October 14, 2011, with other countries set to follow later in the year. This was the first iPhone model to feature the Apple A5 chip, as well as the first offered on the Sprint network (joining AT&T and Verizon Wireless as the United States carriers offering iPhone models). On October 19, 2011, Apple announced an agreement with C Spire Wireless to sell the iPhone 4S with that carrier in the near future, marking the first time the iPhone was officially supported on a regional carrier's network.Another notable feature of the iPhone 4S was Siri voice assistant technology, which Apple had acquired in 2010, as well as other features, including an updated 8 megapixel camera with new optics. Apple sold 4 million iPhone 4S phones in the first three days after its release, which made it not only the best iPhone launch in Apple's history, but the most successful launch of any mobile phone ever. On Wednesday September 12, 2012, Apple's sixth edition iPhone, the iPhone 5 was announced. It featured a bigger screen, 4G LTE connectivity, and a new Apple A6 chip among many other improvements. Apple sold two million iPhone's in the first twenty four hours of pre ordering.2.4 Apple TVAt the 2007 Macworld conference, Jobs demonstrated the Apple TV, (previously known as the iTV), a set-top video device intended to bridge the sale of content from iTunes with high-definition televisions. The device links up to a user's TV and syncs, either via Wi-Fi or a wired network, with one computer's iTunes library and streams from an additional four. The Apple TV originally incorporated a 40 GB hard drive for storage, includes outputs for HDMI and component video, and plays video at a maximum resolution of 720p. On May 31, 2007 a 160 GB drive was released alongside the existing 40 GB model and on January 15, 2008 a software update was released, which allowed media to be purchased directly from the Apple TV. In September 2009, Apple discontinued the original 40 GB Apple TV and now continues to produce and sell the 160 GB Apple TV. On September 1, 2010, alongside the release of the new line of iPod devices for the year, Apple released a completely redesigned Apple TV. The new device is 1/4 the size, runs quieter, and replaces the need for a hard drive with media streaming from any iTunes library on the network along with 8 GB of flash memory to cache media downloaded. Apple with the Apple TV has added another device to its portfolio that runs on its A4 processor along with the iPad and the iPhone. The memory included in the device is the half of the iPhone4 at 256 MB; the same as the iPad, iPhone 3GS, iPod touch 3G, and iPod touch 4G. It has HDMI out as the only video out source. Features include access to the iTunes Store to rent movies and TV shows (purchasing has been discontinued), streaming from internet video sources, including YouTube and Netflix, and media streaming from an iTunes library. Apple also reduced the price of the device to $99. A third generation of the device was introduced at an Apple event on March 7, 2012, with new features such as higher resolution (1080p) and a new user interface.3. MarketingApple aficionados wait in line around an Apple retail store in anticipation of a new product. This branch is located on Fifth Avenue in New York City, with a glass cube housing a cylindrical elevator and a spiral staircase that lead into the subterranean store.Apple' brand and brand community. Apple's brand's loyalty is considered unusual for any product. At one time, Apple evangelists were actively engaged by the company, but this was after the phenomenon was already firmly established. Apple evangelist Guy Kawasaki has called the brand fanaticism “something that was stumbled upon”. Apple has, however, supported the continuing existence of a network of Mac User Groups in most major and many minor centers of population where Mac computers are available.Mac users would meet at the European Apple Expo and the San Francisco Macworld Conference & Expo trade shows where Apple traditionally introduced new products each year to the industry and public until Apple pulled out of both events. While the conferences continue, Apple does not have official representation there. Mac developers, in turn, continue to gather at the annual Apple Worldwide Developers Conference.Apple Store openings can draw crowds of thousands, with some waiting in line as much as a day before the opening or flying in from other countries for the event. The New York City Fifth Avenue “Cube” store had a line as long as half a mile; a few Mac fans took the opportunity of the setting to propose marriage. The Ginza opening in Tokyo was estimated in the thousands with a line exceeding eight city blocks.John Sculley told The Guardian newspaper in 1997: “People talk about technology, but Apple was a marketing company. It was the marketing company of the decade.”Research in 2002 by NetRatings indicates that the average Apple consumer was usually more affluent and better educated than other PC company consumers. The research indicated that this correlation could stem from the fact that on average Apple Inc. products are more expensive than other PC products.3.1 NameAccording to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was “fun, spirited and not intimidating”.3.2 LogosThe original logo with Isaac Newton under an apple treeThe rainbow “bitten” logo, used from late 1976 to 1998The monochrome logo, used since 1998Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree.Almost immediately, though, this was replaced by Rob Janoff's “rainbow Apple”, the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the “bitten”logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company. The Apple logo was designed with a bite so that it would not be recognized as another fruit. The colored stripes were conceived tomake the logo more accessible, and to represent the fact the Apple II could generate graphics in color.This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. Both the designer of the logo and the company deny that there is any homage to Turing in the design of the logo.In 1998, with the roll-out of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation, on various products, packaging and advertising. An Aqua-themed version of the monochrome logo was used from 2001–2003, and a Glass-themed version has been used since 2003.Steve Jobs and Steve Wozniak were Beatles fans, but Apple Inc. had trademark issues with Apple Corps Ltd., a multimedia company started by The Beatles in 1967, involving their name and logo. This resulted in a series of lawsuits and tension between the two companies. These issues ended with settling of their most recent lawsuit in 2007.3.3 SlogansApple's first slogan, “Byte into an Apple”, was coined in the late 1970s. From 1997–2002, Apple used the slogan “Think Different”in advertising campaigns. Although the slogan has been retired, it is still closely associated with Apple. Apple also has slogans for specific product lines — for example, “iThink, therefore iMac”was used in 1998 to promote the iMac, and “Say hello to iPhone” has been used in iPhone advertisements. “Hello”was also used to introduce the original Macintosh, Newton, iMac (“hello (again)”), and iPod.3.4 AdvertisingSince the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial to the more modern 'Get a Mac' adverts, Apple has been recognized in the past for its efforts towards effective advertising and marketing for its products, though its advertising has been criticized for the claims of some more recent campaigns, particularly 2005 Power Mac ads and iPhone ads in Britain.Apple's product commercials gained fame for launching musicians into stardom as a result of their eye-popping graphics and catchy tunes. First, the company popularized Canadian singer Feist's “1234”song in its ad campaign. Later, Apple used the song “New Soul“ by French-Israeli singer-songwriter Yael Naïm to promote the MacBook Air.The debut single shot to the top of the charts and sold hundreds of thousands of copies in a span of weeks.4. Corporate affairsDuring the Mac's early history Apple generally refused to adopt prevailing industry standards for hardware, instead creating their own. This trend was largely reversed in the late 1990s beginning with Apple's adoption of the PCI bus in the 7500/8500/9500 Power Macs. Apple has since adopted USB, AGP, HyperTransport,Wi-Fi, and other industry standards in its computers and was in some cases a leader in the adoption of standards such as USB. FireWire is an Apple-originated standard that has seen widespread industry adoption after it was standardized as IEEE 1394.Ever since the first Apple Store opened, Apple has sold third party accessories. For instance, at one point Nikon and Canon digital cameras were sold inside the store. Adobe, one of Apple's oldest software partners, also sells its Mac-compatible software, as does Microsoft, who sells Microsoft Office for the Mac. Books from John Wiley & Sons, who publishes the For Dummies series of instructional books, are a notable exception, however. The publisher's line of books were banned from Apple Stores in 2005 because Steve Jobs disagreed with their decision to publish an unauthorized Jobs biography, iCon.After the launch of the iBookstore, Apple stopped selling physical books, both online and at the Apple Retail Stores.4.1 HeadquartersApple Inc.'s world corporate headquarters are located in the middle of Silicon Valley, at 1–6 Infinite Loop, Cupertino, California. This Apple campus has six buildings that total 850,000 square feet (79,000 m2) and was built in 1993 by Sobrato Development Cos.Apple created subsidiaries in low-tax places such as Ireland, the Netherlands, Luxembourg and the British Virgin Islands to cut the taxes it pays around the world. According to the New York Times, Apple was among the first tech companies to designate overseas salespeople in high-tax countries in a manner that allowed the company to sell on behalf of low-tax subsidiaries on other continents, sidestepping income taxes. Apple was a pioneer of an accounting technique known as the “Double Irish With a Dutch Sandwich,” which reduces taxes by routing profits through Irish subsidiaries and the Netherlands and then to the Caribbean.In 2006, Apple announced its intention to build a second campus on 50 acres (200,000 m2) assembled from various contiguous plots (east of N Wolfe Road between Pruneridge Avenue and Vallco Parkway). Later acquisitions increased this to 175 acres. The new campus, also in Cupertino, will be about 1 mile (1.6 km) east of the current campus. The new campus building will be designed by Norman Foster.On June 7, 2011, Steve Jobs gave a presentation to Cupertino City Council, detailing the architectural design of the new building and its environs. The new campus is planned to house up to 13,000 employees in one central four-storied circular building (with a caféfor 3,000 sitting people integrated) surrounded byextensive landscape (with parking mainly underground and the rest centralized in a parking structure). There will be additional buildings such as an auditorium, R&D facilities, a fitness center and a dedicated generating plant as primary source of electricity (powered by natural gas and other more environmentally sound means).4.2 Corporate cultureApple was one of several highly successful companies founded in the 1970s that bucked the traditional notions of what a corporate culture should look like in organizational hierarchy (flat versus tall, casual versus formal attire, etc.). Other highly successful firms with similar cultural aspects from the same period include Southwest Airlines and Microsoft. Originally, the company stood in opposition to staid competitors like IBM by default, thanks to the influence of its founders; Steve Jobs often walked around the office barefoot even after Apple was a Fortune 500 company. By the time of the “1984”TV ad, this trait had become a key way the company attempted to differentiate itself from its competitors.As the company has grown and been led by a series of chief executives, each with his own idea of what Apple should be, some of its original character has arguably been lost, but Apple still has a reputation for fostering individuality and excellence that reliably draws talented people into its employ, especially after Jobs' return. To recognize the best of its employees, Apple created the Apple Fellows program, awarding individuals who made extraordinary technical or leadership contributions to personal computing while at the company. The Apple Fellowship has so far been awarded to a few individuals including Bill Atkinson, Steve Capps, Rod Holt, Alan Kay, Guy Kawasaki, Al Alcorn, Don Norman, Rich Page, and Steve Wozniak.Numerous employees of Apple have cited that projects without Jobs' involvement often take longer than projects with his involvement. Another presents the image of Jobs “wandering the hall with a flame thrower in hand, asking random people 'do you work on MobileMe?'”.At Apple, employees are specialists who are not exposed to functions outside their area of expertise. Jobs saw this as a means of having best-in-class employees in every role. For instance, Ron Johnson who was Senior Vice President of Retail Operations until November 1, 2011, was responsible for site selection, in-store service, and store layout, yet he had no control of the inventory in his stores (which is done company wide by then-COO and now CEO Tim Cook who has a background in supply-chain management). This is the opposite of General Electric's corporate culture which has created well-rounded managers.Under the leadership of Tim Cook who joined the company in 1998 and ascended to his present position as CEO, Apple has developed an extremely efficient and effective supply chain which has been ranked as the world's best for the fouryears 2007–2010. The company's manufacturing, procurement and logistics enables it to execute massive product launches without having to maintain large, profit-sapping inventories; Apple's profit margins have been 40 percent compared with 10–20 percent for most other hardware companies in 2011. Cook's catchphrase to describe his focus on the company's operational edge is “Nobody wants to buy sour milk”. The company previously advertised its products as being made in America up to the late 1990s, however as a result of outsourcing initiatives in the 2000s almost all of its manufacturing is now done abroad. According to a report by the New York Times, Apple insiders “believe the vast scale of overseas factories as well as the flexibility, diligence and industrial skills of foreign workers have so outpaced their American counterparts that “Made in the U.S.A.” is no longer a viable option for most Apple products”.4.3 FinanceIn its fiscal year ending in September 2011, Apple Inc. hit new heights financially with $108 billion in revenues (increased significantly from $65 billion in 2010) and nearly $82 billion in cash reserves. Apple achieved these results while losing market share in certain product categories.On March 19, 2012, Apple announced plans for a $2.65 per share dividend beginning in fourth quarter of 2012, per approval by their board of directors.On August 20, 2012 Apple closed at a record share price of $665.15. With 936,596,000 outstanding shares (as of June 30, 2012), it had a market capitalization of $622.98 billion. This is the highest nominal market capitalization ever reached by a publicly traded company and surpasses a record set by Microsoft in 1999.。
苹果公司介绍 英文PPT幻灯片
HISTORY
1986–1997: Mac Iphone Ipod and Ipad
1
2
3
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1998: Apple
introduced a new all-in-one computer : the iMac.1988:第一台电
脑IMAC
2001:The first
official Apple Retail
Apple
Switch 丨 environmental 丨Innovation
WANGFEI ZHANGYI
FUWEITING ZHANGYUEYI
1
COMPANY PROFILE
Apple Inc. is an American multinational corporation that designs
三个苹果改变了世界 第一个诱惑了夏娃 第二个砸醒了牛顿 第三个掌握在乔布斯手中
Steve Jobs 1955-2011
Name：Steve Jobs Nationality： American. Born：February 24, 1955, in San Francisco, California. Education：Attended Reed College in 1972.
April 1, 1976 : Apple was established by Steve Jobs, Steve Wozniak and Ronald Wayne, to sell the Apple I personal computer kit.
April 16, 1977: The Apple II was introduced.
May 1980: The company introduced the Apple III in and attempted to compete with IBM and Microsoft in the business and corporate computing market.
苹果公司英文简介
苹果公司
Apple Incorporated
A well-known computer company in the world
2012.3.4
苹果公司
创始人
Steve Jobs 史蒂夫• 乔布斯(CEO)
Product： ①、iphone 4
• 厚度：0.5 英寸（1.27 厘米） • 重量：重 1.5 磅（0.68 千克） • 屏幕：9.7英寸 IPS 触摸屏处 理 • 芯片：1GHz Apple “A4”苹 果 • 芯片续航：10小时 • 存 储：内置16、32和64GB 三种规格的硬盘
• Thickness: 0.5 inches (1.27 centimeters) • Weight: weighs 1.5 pounds (0.68 kg) • Screen: 9.7-inch IPS touch screen • Processing chip: 1 GHz Apple "A4" chip Apple • Negroponte: 10 hours • Save store: built-in 16, 32, and 64 GB of hard drive three kinds of specifications
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