电子商务第一章

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Electronic Commerce: Definitions and Concepts
interorganizational information systems (IOSs) Communications systems that allow routine transaction processing and information flow between two or more organizations intraorganizational information systems Communication systems that enable ecommerce activities to go on within individual organizations
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The EC Framework, Classification, and Content
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The EC Framework, Classification, and Content
EC applications are supported by infrastructure and by these five support areas:
2013Q2中国电子商务核心数据
2013Q2电子商务整体发展情况
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2013Q2中国电子商务核心数据
2013Q2Hale Waihona Puke Baidu子商务整体发展情况
中国电子商务市场交易规模近2.5万亿元，同比增长 28.9% 中小企业B2B电子商务市场营收规模达到49.6亿元， 同比增长19.2% 中国网络购物市场交易规模超过4300亿元，同比增 长45.3% 中国移动购物市场交易规模达到375.2亿元，同比增 长181.1% 中国在线旅游市场交易规模达到509.0亿元，同比增 长29.0%
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Electronic Commerce: Definitions and Concepts
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Electronic Commerce: Definitions and Concepts
brick-and-mortar (old economy) organizations Old-economy organizations (corporations) that perform their primary business off-line, selling physical products by means of physical agents virtual (pure-play) organizations Organizations that conduct their business activities solely online
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Electronic Commerce: Definitions and Concepts
click-and-mortar (click-and-brick) organizations Organizations that conduct some ecommerce activities, usually as an additional marketing channel
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Learning Objectives
6. Describe some EC business models. 7. Describe the benefits of EC to organizations, consumers, and society. 8. Describe the limitations of EC. 9. Describe the contribution of EC to organizations responding to environmental pressures. 10. Describe online social and business networks.
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Electronic Commerce: Definitions and Concepts
e-business A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization
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Electronic Commerce: Definitions and Concepts
Pure versus Partial EC
EC can take several forms depending on the degree of digitization
1. the product (service) sold 2. the process (e.g., ordering, payment, fulfillment) 3. the delivery method
Reference books:
Introduction to Electronic Commerce 电子商务导论( 英文版•第2版) ~ Efraim Turban), David King, Judy Lang Electronic Commerce-A Perspective from China~杨 坚争主编 Electronic Commerce, Ninth Edition, Gary Schneider
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Assessment framework
Attendance/Participation(5 Quizzes): [10%] Assignments/Projects: [30%] Final Examinations: [60%]
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Chapter 1
Overview of Electronic Commerce
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Electronic Commerce: Definitions and Concepts
EC can be defined from these perspectives:
Business process Service Learning Collaboration Community
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Electronic Commerce: Definitions and Concepts
electronic market (e-marketplace) An online marketplace where buyers and sellers meet to exchange goods, services, money, or information
Electronic Commerce
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Agenda
Small Talk News in E-Commerce Course Outline Chap 1 Overview of E-Commerce
Small Talk：Topics
Do you like your major right now? Why do you choose the E-Commerce as your optional course？ One of the following questions
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Discussion of Course and Books
Textbook:
Electronic Commerce: A Managerial Perspective (5th Edition)电子商务:管理视角(英文原书第5版) ~ Efraim Turban, David King, Judy Mckay
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Electronic Commerce: Definitions and Concepts
Internet versus Non-Internet EC
Most EC is done over the Internet, but EC also can be conducted on private networks, such as value-added networks, local area networks, or on a single computerized machine Non-Internet EC includes the use of mobile handwriting-recognition computers used by field reps to write their notes in the field
People Public policy Marketing and advertisement Support services Business partnerships
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The EC Framework, Classification, and Content
Classification of EC by the Nature of the Transactions or Interactions
Talking about the most impressive experience of you on Electronic Commerce！ How about the trends of EC in the future？ Do you have any idea about big data?
© Pearson Prentice Hall, Electronic Commerce, Efraim Turban, et al.
Learning Objectives
1. Define electronic commerce (EC) and describe its various categories. 2. Describe and discuss the content and framework of EC. 3. Describe the major types of EC transactions. 4. Describe the digital revolution as a driver of EC. 5. Describe the business environment as a driver of EC.
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The EC Framework, Classification, and Content
intranet An internal corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols extranet A network that uses the Internet to link multiple intranets
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Key Points
Definition Framework Classification Business Model
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Electronic Commerce: Definitions and Concepts
electronic commerce (EC) The process of buying, selling, or exchanging products, services, or information via computer networks