平面设计类英语术语

设计desig n

平面设计Graphic Desig n

平面设计师Graphic Desig ner

视觉传达设计Visual Communication Design

整合营销传播Integrated Marketing Communications 传播媒介com muni catio ns media

品牌Brand

品牌忠诚brand loyalty

品牌偏好brand preferenee

品牌广告brand advertising

标志logo types

音乐标志musical logo

海报Poster

艺术art

波普艺术POP art

专禾U pate nt

商标trademark

插图Illustrati on

摄影photography

招贴poster

包装packag ing

印刷Printing 青、黄、红、黑印刷CYMK printing 形式Form 内容content 符号symbol 大创意big idea 头脑风暴法brain storming 创意creative 感性诉求emotional appeals 理性诉求rational appeals 目标受众target audience 目标市场target market 潜在市场potential market 受众目标audience objectives 细分Segmentation 需求Demands 网页Web page 广告advertising 企业广告corporate advertising 企业识别广告corporate identity advertising 展品exhibit 公众public 宣传publicity 直邮广告direct-mail advertising

主页home pages 互联网Internet 关键词keyword 全球定位系统GPS 消费者customer 市场markets 媒介media 分类广告classified ads 比较广告comparative advertising 不正当广告unfair advertising 少则多Less is more 企业识别系统

CIS(Corporate Identity System) 视觉识别VI (Visual Identity ) 理念识别MI (Mind Identity ) 行为识别BI (Behavior Identity )

地铁广告subway advertising

电视广告television advertising

黄页广告

yellow page advertising

街车广告street car advertising

软销售广告soft-sell advertising 标语Slogan

招贴广告poster advertising 产品定位Positioning

渗透度Penetration 卑微如蝼蚁、坚强似大象

路牌广告billboard advertising

线上广告above-the-line advertising

线下广告below-the-line advertising

户外广告outdoor advertising 报纸广告newspaper advertising 霓虹灯广告neon light advertising 户外媒介out-of-home media 媒介策略media strategy 媒介组合media mix 媒介购买media buying 市场调查market research 市场细分化market segmentation 杂志广告magazine advertising 灯箱广告light box advertising 全球品牌global brand 免费广告free advertising 直接邮递广告direct mail (DM) advertising 广告预算Budget 动画Animation