世纪商务英语综合教程Unit9
世纪商务英语听说专业篇I 课件 unit 9

The price was so high that he found it difficult to make a bid.
2. How much did Mort reduce the price?
Mort reduced the price by 5%.
Active Listening
Task Two
√ √
√ √ √
Listening and Speaking
Task Two Work in pairs. Suppose that one is the seller and the other is the customer who places an order. You are negotiating the price, quantity, payment, shipment, and other necessary information. Make a presentation in the class about the order.
further reduction of 3%.
Active Listening
Task Two
Section A
Listen to the conversation again, and answer the following questions.
1. How did Mr. Frederick think of the price?
3. You see, our __________ profit margin is very narrow. no alternative but 4. I hate to disappoint you, Mr. Mort, but if that’s the case, we have ______________ to cover our requirements elsewhere. cooperation between us, I agree to a 5. Well, considering the friendship and long-term ________________
世纪商务英语阅读第四版基础篇Unit9

大连理工大学出版社
Reading Skill Focus
Making an inference means reading between the lines to find out what the author is really saying, or making a reasonable guess based on what the author says. Sometimes a writer will suggest or express his or her ideas indirectly in a text.
unknown made on the basis of the known”. It is a very important reading skill. It helps you not only to understand better but also to appreciate more fully what you read.
CENTURY BUSINESS ENGLISH 世纪商务英语
阅读教程(基础篇2)(第四版)
主编:王洗薇
大连理工大学出版社
dutpgz
Unit 9 Customer Service
大连理工大学出版社
dutpgz
Good customer service means making customers feel special. In customer service, there’s such a saying —“The customer is always right”. Service is everything. If a person receives poor service from a store, he will probably avoid shopping there in the future. On the other hand, customers often remain loyal to a business that has excellent service even if their prices are high. The language in this unit is rather colloquial. So, through the learning of a new reading skill—making an inference, you can read between the lines.
商务英语综合教程第四册Unit 9 Credit Cards

II. Group work Work in small groups, discussing
how to use credit cards correctly. III.Think about and then make a list of the advantages and disadvantages of using credit cards in our daily life.
Background Information
A credit card is a payment card issued to users as a system of payment. It allows the cardholder to pay for goods and services based on the holder's promise to pay for them. The issuer of the card creates a revolving account and grants a line of credit to the consumer (or the user) from which the user can borrow money for payment to a merchant or as a cash advance to the user.
grant vt. 授予;允许;承认 vi. 同意 n. 拨款;[法] 授予物 例:Grant and Lee are bracketed in history. 在历史上格兰特和李两人的名字总是被一起提及的。 You have to grant us control explicitly. 你们必须允许我们明确地控制。 You should grant them access only to the resources that they
世纪商务英语综合教程专业篇2(第六版)Unit 9 Chain Enterprises

1.Warm-up:(1)discussion
(2)Task 1பைடு நூலகம்
(3)Task 2
---20minutes
2.Listening and speaking:
Task 1:
Task 2:
Task 3:
Discussion:
---50minutes
3.In-depth reading
2. know the advantages and disadvantages of chain enterprises;
3.understand the two reading passages and master the important words and expressions in them
Step 2:CollaboratingAfterfinishingthe listeningexercises,the teacherguidesstudents to actively participate in thefollowedspeakingexercises.To reach the learning goal, the teacher may ask students to work either in a group or in pairsto assess students’ abilityof collaboration and presentation.
4. Where are these large supermarkets, big cities or small towns? Why is that?
Then teachers can leave5minutes to students to discuss in groups.
新世纪英语专业综合教程第二册unit9课件

Before Reading Global Reading Detailed Reading After Reading
Global Reading
How many parts can this passage be divided into?
underline vt.
emphasize sth. or state that it is important
e.g.
In the points.
manager’s
speech
he
underlined
several
Synonym:
highlight, emphasize, stress
Before Readng After Reading
strap v.
strap somebody/something + adverb/preposition: to fasten somebody/something in place using a strap or straps e.g. They strapped their equipment on their backs.
Structural analysis Paragraphs 1-2 — Paragraphs 3-6 —
Paragraphs 7-9 — Paragraphs 10 —
How the idea of “the right to pursue happiness” is misconceived when we are not sure what it is. The author offers a number of examples to show how the misconception of happiness gives rise to the “happiness market”.
世纪商务英语口译教程Unit 9

拓展练习 Directions: A few students will be asked to prepare presentations of about 300
Directions: Listen to the speech and interpret what you have heard whenever the speaker pauses.
How to make effective presentation 成功演讲技巧 ( 3 )
要使演讲成功,光开好头还不行,还得把各个部分有机地串联起来。否则, 纵使每个部分都是珍珠,没有一根线把它们串起来,演讲也不能算得上成功。因 此,在不同部分之间过渡时,我们需要一些连接词把它们衔接起来。下面介绍一 些有用的短语和句子结构:
It is + adj. + that 是一种虚拟语气的句式,因此如果中间的形容词是necessary, important 等等,不必译成“必要的/重要的是……”, 而是在主句谓语动词前加上“应 该”、“必须”、“务必”、“要”等词。如:
It is necessary that all parties involved negotiate on an equal footing in order to find a satisfactory solution to the problem.
Directions: Listen to the speech and interpret what you have heard whenever the speaker pauses.
Warming-up 热身准备 中国国际商务发展论坛 高举……的旗帜
China International Business Development Forum to hold high the banner of ...
综合商务英语教程第三册unit 9

B. Carefully Designed
Logo
• C. Potential Consumers
• D. Popular Buzzwords E. Celebrity
Endorsement
III. Reading
• Read the article again and answer the following
• 4. According to the author, why is advertising strategy
important in marketing? Do you have more reasons?
III. Reading
• Discussion
• • In the above text, the author comments on how visual
• You are a small shop owner, who sells
women bags. You happen to see the advertisements for bags made by New Handbag Company and you are interested in their fashionable design. Write an inquiry letter asking the prices, ranges, and any details about the products that you want to know about. Be sure of using the above structures and expressions.
questions.
• • 1. What tool would be the first step in designing the
世纪商务英语阅读教程基础1(第六版) (9)

and see whether you know
their meanings. Use a
dictionary to help you if
necessary.
Words & Expressions intercultural high context low context cultural difference variation cue norm directness punctuality ritual personal space insult
Part 2 Reading Skill Focus
Comparison and Contrast Paragraph A paragraph may use comparison and contrast to develop a topic by examining its similarities or dissimilarities to another. Comparison emphasizes the similarities, and contrast the differences. You may compare either point by point (e.g., X vs. Y; X1 vs. Y1) or subject by subject (e.g., X, X1 vs. Y, Y1). Common signal words and expressions for Comparison and Contrast include:
Part 2 Reading Skill Focus
Illustration Paragraph This pattern of organization uses examples to present or support the main idea. Illustrations help the reader understand general or abstract thoughts by specific examples or explanations that demonstrate the idea. Signal words and expressions for this pattern include:
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
Unit 9 International AgencyRelated InformationSales Agency AgreementNO:Date:This Agreement is entered into between the parties concerned on the basis of equality and mutual benefit to develop business on terms and conditions mutually agreed upon as follows:1. Contracting PartiesSupplier: (hereinafter called “party A”)Agent: (hereinafter called “party B”)Party A hereby appoint Party B to act as his selling agent to sell the commodity mentioned below.2. Commodity and Quantity or AmountIt is mutually agreed that Party B shall undertake to sell not less than... of the aforesaid commodity in the duration of this Agreement。
3. TerritoryIn ... only.4. Confirmation of OrdersThe quantities, prices and shipments of the commodities stated in this Agreement shall be confirmed in each transaction, the particulars of which are to be specified in the Sales Confirmation signed by the two parties hereto.5. PaymentAfter confirmation of the order, Party B shall arrange to open a confirmed, irrevocable L/C available by draft at sight in favor of Party A within the time stipulated in the relevant S/C. Party B shall also notify Party A immediately after L/C is opened so that Party A can get prepared for delivery.6. CommissionsUpon the expiration of the Agreement and Party B’s fulfillment of the total turnover mentioned in Article 2, Party A shall pay to Party B... % commission on the basis of the aggregate amount of the invoice value against the shipments effected.7. Reports on Market ConditionsParty B shall forward once every three months to party A detailed reports on current market conditions and of consumers’ comments. Meanwhile, Party B shall, from time to time, send to party A samples of similar commodities offered by other suppliers, together with their prices, sales information and advertising materials.8. Advertising & Publicity ExpensesParty B shall bear all expenses for advertising and publicity within the aforementioned territory in the duration of this Agreement and submit to Party A all patterns and/or drawings and description for prior approval.9. Validity of AgreementThis Agreement, after its being signed by the parties concerned, shall remain in force for...days from ... to ... If either Party wishes to extend this Agreement, he shall notice, in writing, the other party one month prior to its expiration. The matter shall be decided by the agreement and by consent of the parties hereto. Should either party fail to implement the terms and conditions herein, the other party is entitled to terminate this Agreement.10. ArbitrationAll disputes arising from the execution of this Agreement shall be settled through friendly consultations. In case no settlement can be reached, the case in dispute shall then be submitted to the Foreign Trade Arbitration Commission of the China Council for the Promotion of International Trade for arbitration in accordance with its provisional rules of procedure. The decision made by this Commission shall be regarded as final and binding upon both parties. Arbitration fees shall be borne by the losing party ,unless otherwise awarded.11. Other Terms & Conditions①Party A shall not supply the contracted commodity to any other buyer(s) in the above mentioned territory. Direct enquiries, if any, will be referred to Party B. However, should any other buyers wish to deal with Party A directly, Party A may do so. But party A shall send to Party B a copy of Sales Confirmation and give Party B...% commission on the basis of the net invoice value of the transaction(s) concluded.②Should Party B fail to pass on his orders to Party A in a period of ... months for a minimum of ..., Party A shall not bind himself to this Agreement.③For any business transacted between governments of both Parties, Party A may handle such direct dealings as authorized by Party A’s government without binding himself to this Agreement. Party B shall not interfere in such direct dealings nor shall Party B bring forward any demand for compensation therefrom.④This Agreement shall be subject to the terms and conditions in the Sales Confirmation signed by both parties hereto.This Agreement is signed on ... at... and is in two originals, each Party holds one.Party A: Party B:(Signature) (Signature)Lead-in1. ListeningPart11.D2.A3. BPart 21.T2.F3.T4.T5.FTape Script:Here are a few particular questions you might want to ask when you choose an agent:What is the company’s history and what are the qual ifications and backgrounds of the principal officers?Does the company have adequate trained personnel, facilities, resources to devote to your business?What is their current sales volume?What is the size of their inventory?How will they market your product (retail, wholesale or direct)?Which territories or areas of the country do they cover?Do they have other foreign clients? Are any of these clients your competitors? It is important to obtain references from several current clients.What types of customers do they serve?Do they publish a catalogue?What is their sales force?When you have this background information and are comfortable about proceedings, then obtain a credit report about their financial position.2. Spot DictationTape Script:1. delicate task2. the would-be agent’s3. banking and commercial references4. handled5 .represented6. agent’s premises7. an exclusive rightText ALanguage Study1. grant①vt. to give 给予◆We will grant you a 20% commission if you place an order big enough.◆We can grant you the agency of the goods in your area.②n. offer, giving 给予◆The grant of discount depends on the quantity you may order.2. accomplishvt. to complete, to realize 完成,实现◆We will make all necessary arrangements to accomplish shipment in time.◆To accomplish the task, the team members shall cooperate closely.3. undertake vt.①to promise 承诺,答应◆As this is an order of substantial size, we cannot safely undertake to complete its manufacturein a month’s time.◆We undertake to make payment due in accordance with the contract terms.②to begin 开始,着手◆They undertake logistics as their core business.undertaking n.事业,任务4. fulfilvt. to carry out 执行,履行◆We have to point out that if you fail to effect shipment within the stipulated time, we shallnot be able to fulfil our contract with our clients.◆We can cancel the contract if you fail to fulfil your part.fulfilment n. 履行,完成5. expirationn. coming to an end, termination 期满,终止◆You should be aware of the expiration of credit.◆The expiration date of this offer is until next Friday.expire vi.终止,失效,期满◆The credit will expire on May.◆His terms of office expires this year.expiry n.终止,期满6. executevt. to carry out 执行,履行◆You may be assured that we’ll execute the order duly.◆We hope you can execute the payment in good time.execution n. 执行,履行execution of order 交付订货execution of contract 执行合同7. It is usually paid upon the expiration of the agreement and the agent’s fulfillment of the total turnover mentioned, on the basis of the aggregate amount of the invoice value against the shipments effected.这句话里有两个从句,一个是upon the expiration of the agreement and the agent’s fulfillment of the total turnover mentioned, 还有一个是on the basis of the aggregate amount of the invoice value against the shipments effected. “against”翻译成“根据”.整句话的意思是“通常,协议到期,代理完成所有销售任务时,根据所发货物发票累计金额支付佣金。