体验商务英语综合教程1第二版_unit1
体验商务英语综合教程1第二版-unit1【2024版】
Someone who works on a telephone switchboard, who you can call for help
An expert who studies financial data and recommends financial actions
Key Language:
Learn different Job Titles Learn countries and nationalities
Reading: Describing People
Skills Introducing yourself and others
Case Study Aloha in Hawaii
Key Language1 NhomakorabeaJob Titles
Match the words and the meanings
Business English
accountant cashier analyst
A person who takes and gives out money in a bank or shop
One that gives expert professional advice
One who uses the art of combining pictures, words and decoration in the production of books, magazines, etc
Business English
the company’s product strategy. S.A. ：French abbreviation for “company limited”. senior manager：a position which falls between
新版体验商务英语综合教程1unit1
Unit 1 Vocabulary
• Greece 希腊 • Greek 希腊人 希腊的 希腊人的 • Brazil 巴西 • Chinese 中国人 中国的 • Italian 意大利人 意大利语 • Italy 意大利 • Kuwait 科威特 • Kuwaiti 科威特的 科威特人的 • Oman 阿曼 • Omani 阿曼人 阿曼人的 • Poland 波兰 • Polish 波兰的 波兰语 • Russia 俄罗斯 • Sweden 瑞典 • Swedish 瑞典语 瑞典的 • Turkey 土耳其 火鸡 • Tuary
• cashier 出纳 • American 美国人 美国的 • France 法国 • Greece 古希腊 • Japan日本 • CEO（chief executive officer）首席执行官 • official一般指公务员，官方。 • conference 会议 • consultant 顾问 • accountant 会计 会计师 • financial analyst 金融分析师 • technician 技术员 • headquarters 总部 • human resources 人力资源 • receptionist 接待员 • relaxed 放松的 不紧张的 轻松的 • senior 高级的 资深的 • Spain 西班牙
汇报结束
谢谢大家! 请各位批评指正
体验商务英语综合教程2 -- Unit 1 Careers
Vocabulary
Career moves
A
The phrases below all include the word ‘career’. Match them to their correct meaning.
1 career ladder
2 career move
3 career break
Unit 1 Careers
Quotation
‘Choose a job you love and you will never have to work a day in your life.’
Confucius (551 – 479 BC) Chinese philosopher
体验商务英语综合教程第二版unit
Language Focus
Business English
• We use can to say we are able to do something. He can program a computer.
• We use can I or can we to ask for permission. Can I use the phone, please? Yes, of course. / Sorry. I’m afraid it’s for staff only.
Business English
Task Look at the dialogue in Exercise A. Write questions begin with can.
Can Judith and Paolo meet on Friday? Can Judith attend meeting on Thursday? Can Paolo meet Judith on Friday? Can Paolo pick Judith up from the station? Can Paolo and Judith meet on 10 o’clock Friday” Can Judith bring her colleague to the meeting? Can Sabrina take part in the meeting? ……
Unit 4
Travel
Business English
MARKET LEADER
a new language course for tomorrow’s leaders
overview
Vocabulary: Travel details
体验商务英语综合教程1第二版unit.ppt
Finance/Accounts
They have forgot to send a price list with this catalogue.
The photocopier has broken down again.
We’ve ordered 100 disks. There are only 50 here.
work problems money problems
communication problems
math problems
family/relationship problems
health problems
everyday problems political problems
environmental problems
Speaking
Have you had communication problems at work? What happened?
What was the last problem you had? How did you solve
It?
Business English
What is the most serious problem you have had to solve
in your life?
Describe a minor problem and how
you solved it.
How do you solve your communication problems?
Listen to five telephone calls. Identify the product and the problem.
商务英语综合教程1第二版王立非Unit1答案
Unit1BY淘宝店铺：HS的英语学科中心Part OneIII.Listen,Watch and DiscussSuggested answer1.While Andrea works for a fashion magazine,she doesn’t have a strong sense of fashion andwears wrong clothes.2.No.She thinks it is pointless to change herself just because of a job.3.Yes.When Miranda is choosing a belt,Andrea laughs and refers to fashion as“stuff.”4.Miranda criticizes Andrea’s clothes by illustrating the application of the cerulean color in thefashion world.Miranda is a professional woman with a great influence in the fashion world, but she is fastidious about her subordinates.5.Here are some suggestions for a newcomer:•Get familiar with the job and working process;•Learn from other excellent colleagues;•Try his or her best to meet bosses’high requirement;•Do more and talk less.TranscriptAndrea:Miranda?Miranda:Are you there?Andrea:I’m about to walk in.I’ll call you as soon as…Hello?Emily:While you’re out...Andrea:Hi.Emily:Miranda needs you to go to Hermes to pick up25scarves we ordered for her.... Andrea:Okay.Emily:Cassidy forgot her homework at Dalton.Pick that up.Miranda went out to meet with Meisel,and she will want more Starbucks when she gets back.Hot Starbucks. Andrea:Can you just repeat that first...Hello?Emily:Oh,my God.What took you so long?I have to pee!Andrea:What?You haven’t peed since I left?Emily:No,I haven’t.I’ve been manning the desk,haven’t I?I’m bursting.Andrea:Oh,hi.Emily:You do coat.Do the coat!Andrea:Okay.Emily:Now,be prepared.The runthrough is at12:30.People are panicking,so the phone is going to be ringing off the hook.Andrea:The ru...The run-through.Right.Emily:Yes.Editors bring in options for the shoot,and Miranda chooses.She chooses every single thing in every single issue.Run-throughs are a huge deal.I don’tknow why you don’t know that,Andrea.Serena:Okay.Are you ready?Emily:Oh,hi,hi.Right.Well,after the loo,Serena and I are going to lunch.This is her...the new me.Andrea:Hi.Emily:Told you.Serena:I thought you were kidding.Emily:No,quite serious,yeah.I get20minutes for lunch,and you get15.When I come back,you can go.Andrea:Okay.Serena:What exactly is she wearing?Emily:Her grandmother’s skirt.Nigel:Hmm.Corn chowder.That’s an interesting choice.You do know that cellulite is one of the main ingredients in corn chowder.Andrea:So none of the girls here eat anything?Nigel:Not since two became the new four and zero became the new two.Andrea:Well,I’m a six.Nigel:Which is the new14.Andrea:Oh.Shoot.Nigel:Oh,never mind.I’m sure you have plenty more polyblend where that came from. Andrea:Okay.You think my clothes are hideous.I get it.But,you know,I’m not going to be in fashion forever...so I don’t see the point of changing everything about myselfjust because I have this job.Nigel:Yes,that’s true.That’s really what this multibillion-dollar industry is all about anyway,isn’t it?Inner e on.Miranda’s pushed therunthrough up a half an hour.Andrea:Mmm!Nigel:She’s always15minutes early.Andrea:Which means?Nigel:You’re already e.Andrea:Shoot!Nigel:Excuse me.Mr.Ravitz.Ravitz:Nigel.Issue going well?Nigel:Oh,yes.Our best September ever.Ravitz:Great.Heard Miranda killed autumn jackets and pulled up the Sedona shoot.What’s that costing me?Nigel:About300,000.Ravitz:Must have been some lousy jackets.Irv Ravitz.Nigel:Oh,I’m sorry.This is Andrea Sachs,Miranda’s new assistant.Ravitz:Congratulations,young lady.A million girls would kill for that job.Nigel:Bye-bye.Andrea:Hmm?Nigel:Chairman of Elias-Clarke,Irv Ravitz.You know what they say?Tiny man,huge ego.Miranda:No.And I’ve seen all this before.Woman:Theyskens is trying to reinvent the drop waist,so actually it’s...Miranda:Where are all the other dresses?Woman:We have some right here.Nigel:Stand,watch and listen.Woman:And I think it can be very interesting...Miranda:No,no,I just...It’s just baffling to me.Why is it so impossible to put together a decent run-through?You people have had hours and hours to prepare.It’s just soconfusing to me.Where are the advertisers?Woman:Oh,we have some pieces from Banana Republic.Miranda:No,we need more,don’t we?Oh.This is...This might be...What do you think of...Nigel:Yeah.Well,you know me.Give me a full ballerina skirt and a hint of saloon and I’m on board.Miranda:Hmm.But do you think it’s too much like...Nigel:Like the Lacroix from July?I thought that,but no,not with the right accessories.It should work.Miranda:Where are the belts for this dre...Why is no one ready?Woman:Here.It’s a tough call.They’re so different.Miranda:Hmm.Something funny?Andrea:No.No,no,no.Nothing’s...You know,it’s just that both those belts look exactly the same to me.You know,I’m still learning about this stuff and,uh... Miranda:This...stuff?Oh.Okay.I see.You think this has nothing to do with you.You go to your closet and you select...I don’t know...that lumpy blue sweater,for instance,because you’re trying to tell the world that you take yourself too seriously to careabout what you put on your back.But what you don’t know is that that sweater isnot just blue.It’s not turquoise.It’s not lapis.It’s actually cerulean.And you’realso blithely unaware of the fact...that in2002,Oscar de la Renta did a collectionof cerulean gowns.And then I think it was Yves Saint Laurent wasn’t it...whoshowed cerulean military jackets?I think we need a jacket here.Nigel:Mmm.Miranda:And then cerulean quickly showed up in the collections of eight different designers.And then it,uh,filtered down through the department stores and then trickled ondown into some tragic Casual Corner where you,no doubt,fished it out of someclearance bin.However,that blue represents millions of dollars and countless jobs...and it’s sort of comical how you think you’ve made a choice that exempts youfrom the fashion industry when,in fact,you’re wearing a sweater that was selectedfor you by the people in this room...from a pile of stuff.Part TwoWarm-up Activities1.What do you know about Hillary Clinton?Early life and education:Born on October26,1947in Chicago,Illinois.She graduated from Wellesley College in May1969and earn her J.D.from Yale Law School in1973.Marriage and family:Moved to Arkansas,marrying Bill Clinton in1975.In February1980,she gave birth to their daughter Chelsea.Political orientation:Republican before1968.Democratic from1968.Roles in politics:First Lady of Arkansas(January11,1983—December12,1992),First Lady of the United States(January20,1993—January20,2001),United States Senator from New York (January3,2001—January21,2009),67th United States Secretary of State(January21, 2009—February1,2013).Electoral history:Running in the2008Democratic presidential primaries,Hillary Clinton won far more primaries and delegates than any other female candidate in American history,but narrowly lost the nomination to Obama.On April12,2015,Clinton formally announced her presidential candidacy via email.However,she was defeated by Donald Trump in the November8, 2016presidential election.e one sentence to explain the following terms.Secretary of State:The Secretary of State,appointed by the President with the advice and consent of the Senate,is the President’s chief foreign affairs adviser.The Senate:The U.S.Senate is the upper legislative chamber in the federal government,with just 100members,two senators from each state.The House of Representatives:One of Congress’s two chambers,proportionally representing the population of the50states,to pass federal laws by introducing bills and resolutions,offering amendments and so on.PR:Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.Text IComprehension CheckI.Reading for general ideas1.Fill in the blanks to complete the outline of the text.Thesis statement:The negative and unfair commentary on Hillary’s dressing style results from the huge disparity between how men and women are judged according to how they dress. Heading for Part I(Paragraphs1to2):Introduction of the topic:the commentary on Hillary’s wardrobe.Heading for Part II(Paragraphs3to6):Different views towards men and women’s dressing,and power dressing.Heading for Part III(Paragraphs7to8):Conclusion:the root cause of dress prejudice against women.2.Read the text through quickly and answer the following questions.1)The author uses cause-and-effect method focusing on the causal analysis of causes or reasons.2)The author uses the method of contrast to present different views towards men and women toexplain the political fashion.3)The author is opposed to the commentary that Hillary wears more power suits and is lessfeminine.4)The author wants to illustrate popular criticisms against Hillary’s wardrobe.5)If a female politician doesn’t know how to dress like a lady,she’s lampooned,shamed,andher ideas are ignored.However,if she wears“distracting clothing”or spends too much money,she’s seen as silly.II.Reading for specific informationKey1.F2.F3.T4.F5.TIII.Reading and making interpretationsSuggested answer1.People usually don’t talk about dress fashion of male politicians although they outnumbertheir female counterparts,except once when Obama showed up in light yellowish-brown in a news conference.2.People seldom focus their attention on male politicians’dressing since they usually wear theformal suit,symbolizing power and advantage in politics,which help their thoughts receive more attention and thus be likely to be more acceptable.However,the first ladies’trivial matters such as dressing will draw much attention because they don’t need to deal with important issues like their husbands.3.Although the first ladies are expected to be in fashion clothes,they had better not go shoppingby themselves,which is believed improper for their status.4.However,male politicians only need to wear the suit in order to display the power given bythe society.5.Different criteria for evaluating male and female politicians’dress represent a type of genderdiscrimination against women,which is firmly established in our society.Part ThreeText IIComprehension CheckI.Reading for specific informationKey1.It is difficult to specify clear business casual standard to enforce professionalism withouthurting productivity.2.In part business casual causes confusing attire standard.Also the situation gets out of controlwhen business casual is allowed and the quality of work is not as good as expected.3.They trust employees to use good judgment,inspire them to think more openly,andencourage camaraderie.4.The author presents different attitudes towards business casual by contrasting some strict ruleswith some more lenient ones.5.Dress policies may provoke racial and gender discrimination.6.The dress style may lead to stereotypes.Impression management is important in companies. II.Reading and making interpretationsKey1.When it is hotter and hotter in the summer,employees’attire is more and more casual.Employers are striving to set a standard of dress which can ensure that employees work athigh efficiency,and that they display professional qualities.2.It is more likely that the younger employees,mostly millennials,violate the attire rules,whichwould offend the older traditionalists who grew up during WW II.The latter always wear formal attire with ties and skirts in companies.3.Because different companies have different dress codes,a considerable amount ofinappropriateness and embarrassment in dressing style will occur in social situations.4.Job interviewees will be more and more perplexed by the uncertainty about the dress code.They find that they seem to be more serious and boring if they attend an interview in a more casual workplace,wearing the traditional suit.Part FourText IIIQuestions for group discussionSuggested answer1.Culture and fashion have a strong connection and both keep influencing each other.Theauthor uses some examples in Chinese history to explain it.For example,during the Song and Ming dynasties because of the intensity of the feudal ideology,the patterns of dress and adornment gradually became conservative whereas by influence from western cultures,the designs were more fitting and practical from late Ming.2.One of the Chinese dresses getting attention from the fashion community is the cheongsam.3.More information can be found below from People’s Daily Online.How Should Chinese Culture“Go Out”?Chinese culture’s“going out”has become an important national cultural strategy.However, according to Annual Report of China’s Foreign Trade in Culture2012,export of Chinese cultural products only accounts for30percent of the import of cultural products.How should Chinese culture go out?NPC deputies and CPPCC members gave their answers.What is the core competitiveness of Chinese cultural products?Chen Zhilin,a deputy to the National People’s Congress,President of Sichuan Dramatists Association,talked about his experience:“Two years ago,I led my art troupe to visit Europe.We had more than70stages in four months.Chinese culture is welcomed and loved by local people not by chance.It is the uniqueness and connotation of Chinese culture that wins respect from foreigners.Performance that embodies our values and cultural system is of top priority.”Prof.Liu Yuening,a member of the CPPCC,vice-chairman of Overseas Returned Scholars Association,and a noted Dulcimer player with Central Conservatory of Music,shared his ideas as to what cultural products China needs.First of all,they ought to show the spirit of the Chinese people and connotation of Chinese culture vividly.Secondly,the products need to conform to human values and universal aesthetic standards.It would be better if the products cater for foreign viewers’habit and taste.“We have been in the new era when the need for systematic research of our own culture is pressing,”said NPC deputy Ling Jiefang,“In addition,we would borrow ideas from the West,which helps promote our own culture.”Dilemma:tradition and modernityMany Chinese and foreign polls have shown that elements of traditional Chinese culture,for example Confucius,Kung Fu and porcelain are regarded as symbols of Chinese culture for quite a long time.How to let the world know more about Chinese culture in modern times has become a dilemma of the current Chinese culture’s going out.Liu Yuening said:“The understanding and exchange of any form of culture is not done overnight.A long-term mechanism for disseminating Chinese culture is needed,at the same time innovation with a modern perspective is encouraged as well.Chinese culture is a treasure rather than a burden to Chinese people in modern times.”The TV drama Legend of Zhenhuan’s landing on the U.S.sparked heated debate.“The exploration needs a period of time,during which all kinds of culture products can express freely,”said Ling Jiefang,“No cultural brand is established yet for Chinese culture’s going out.An overall and systematic research is urgently needed.”People-to-people exchange boostsInnovation is mentioned by almost every NPC deputy and CPPCC member when talking about Chinese culture’s going out.Liu Yuening has just finished her Chinese Spring Festival Concert held in Switzerland.She said,“The concert was a commercial operation that won positive good response.Tickets were sold to local people who are interested in Chinese music.”She appeals to set up a fund aiming to support those musicians going out and people-to-people cultural exchanges.Chen Zhilin believes that with the help of local directors,local scene designers and local service departments,traditional Chinese stories and traditional opera would be better understood by local people.The way of blending the West and East helps improve the effect of Chinese culture’s going out.(source:/pc/12_1/2013—03/13/content_1782175.htm)Part FiveLanguage FocusI.Word familyNoun Verb Adjective Adverb identity/identification identify identifiable/ access/accessibility access accessible accessibly Conception conceive conceivable conceivably Discrimination discriminate discriminatory/Coordination coordinate coordinated/Fill in the blanks with the words above.1.conceived 4.access7.accessible10.coordinated2.identifiable 5.discrimination8.inconceivable3.coordination 6.identification9.discriminateII.Idioms,phrasal verbs and fixed expressions1.for 4.out7.in10.out2.for 5.off8.with3.to 6.down9.throughIII.Collocations1.introduced 3.rules 5.enforce2.concrete/solid; 4.ensure 6.evidenceaboutplete the following sentences with the words and phrases given in the box.1.embarked 5.when it comes to9.overall13.motif2.look the part es to mind10.rendered14.wrestling3.chill prises11.push the envelope15.requisite4.permeated8.encompasses12.run the gamutComprehensive PracticeI.Translate the following into English,using the words and phrases from the texts. Suggested answer1.Friends,family and neighbors are often baffled about who to call for help in the event of suchan emergency.2.The Republican and Democratic parties have the same objectives in anti-terrorist issues,butreached by different pathways.Great odds are that they have become two sides of the same coin,opposing and compromising with each other.3.The ratings of occupations are based,in part,on levels of education.Therefore,it is likely theconnection between educational difficulties experienced by adolescents with disabilities and occupational aspirations play an important role in understanding the research results.4.It is no secret that financial crises in Asia undercut demand for oil so rapidly that pricesplunged for a time below$10a barrel,prompting production cuts and the cancellation of several exploration projects.5.Following some early negative media coverage and social media backlash,Zara’s parentcompany Inditex—the ninth largest retailer in the world,and the biggest apparel company, issued an apology.II.Translate the following into Chinese.Suggested answer约翰·莫利在著作《穿出成功》中没有断言何为穿着品位的优劣。
体验商务英语综合教程2 -- Unit 1 Careers
Patty Stonesifer President and Chairman Gates Library Foundation Redmond, Washington
I left a great job as head of interactive media at Microsoft for one reason: the passion was gone. My pocketbook, ego, and sense of excitement were being satisfied, but I no longer had passion for the challenges I faced each day. Lots of people thought I was crazy to walk away from it all. But I felt like a juggler -- managing projects, budgets, and people. Eventually I found my dream job. It aligns my personal expertise and goals with an opportunity to put technology in the hands of people who otherwise would not have access to it. No matter how high your career registers on the conventional charts, you've got to listen to your heart
6. Ambitious people often ________ on a career plan while they are still
大学体验英语综合教程1（第二版）练习答案
大学体验英语综合教程1（第二版）练习答案Unit1 college lifePassage ARead and think1. T he students were going to take their last exam at college.→解析：参见短文的第一句话。
2.They were confident and felt ready for the exam. They think the coming exam is a snap.→解析：参见短文第一、二、三段，尤其是第三段的第一句话。
3. T hey turned out to be difficult, because none of the questions could be answered by thestudents.→解析：参见老师在收回考卷后的提问以及学生的表情可以推断出考试题很难。
4.The professor said the result was what she had expected, but she would allow the students topass the course any way.→解析：参见短文倒数第6行“That is exactly what I expected”和倒数第3行“You will all pass this course1 ”。
5.Because she wanted to make her students realize that even though they had finished four yearsof study in college, there was still much to learn and their education had just begun.→解析：参见倒数第3行“1 , but remember that even though you are now college graduates, your education has just begun”。
新版体验商务英语综合教程1unit1精品PPT课件
写在最后
成功的基础在于好的学习习惯
The foundation of success lies in good habits
35
结束语
当你尽了自己的最பைடு நூலகம்努力时，失败也是伟大的， 所以不要放弃，坚持就是正确的。
When You Do Your Best, Failure Is Great, So Don'T Give Up, Stick To The End
演讲人：XXXXXX 时 间：XX年XX月XX日
Unit 1 Vocabulary
• Greece 希腊 • Greek 希腊人 希腊的 希腊人的 • Brazil 巴西 • Chinese 中国人 中国的 • Italian 意大利人 意大利语 • Italy 意大利 • Kuwait 科威特 • Kuwaiti 科威特的 科威特人的 • Oman 阿曼 • Omani 阿曼人 阿曼人的 • Poland 波兰 • Polish 波兰的 波兰语 • Russia 俄罗斯 • Sweden 瑞典 • Swedish 瑞典语 瑞典的 • Turkey 土耳其 火鸡 • Turkish 土耳其人 土耳其语的
体验商务英语(第二版)课件第1册Unit 1
Canada Australiae Portugal Myanmar Vietnam Lebanon
Hello. My name’s Helen. I’m from Hong Kong. Hello. My name’s Alice. I’m from Macao. Nice to meet you, Helen. Nice to meet you, Alice. How are you doing here? Oh, everything is fine with me. Thank you. How about you? I’m fine, too. Thanks.
Starting up
Business card
Introductions It’s a common business practice to
exchange business cards with people we meet. It is even considered rude by many when a card is not offered. The business card is a great way for people to remember you as well as to have contact information especially telephone number and e-mail. On a business card you should include your full name, complete address, affiliation, telephone, fax and e-mail information. Some people also include some information about themselves such as a professional designation or education background. Finally, a corporate logo or symbol can add some color to a card.
体验商务英语综合教程1第二版 unit1(ppt课件)
Listening Talking about yourself
学习交流课件
2
Business English
Quotations:
“Humans are social animals. To find an individual choosing to live alone in the world is so rare as to confirm that human beings need to live amongst each other and group together.”
BALTPROF Consulting Group
Nikolai Ivanov Accountant
Company’s name Name of the person Job title Address
“Networking begins with introducing yourselves.”
“You never have a second chance to make a good first
impression.” Why?
学习交流课件
3
Business English
Reading aloud practice
when making business introductions in English-speaking Western
countries:
1. Introduce businesspeople in order of professional rank – the
person of highest authority is introduced to others in the group ioductions
体验商务英语综合教程1unit1(课堂PPT)
Culture Focus
Business English
How to read a Business Card?
BALTPROF Consulting Group
Nikolai Ivanov Accountant
Company’s name Name of the person Job title Address
Key Language:
Learn different Job Titles Learn countries and nationalities
Reading: Describing People
Sபைடு நூலகம்ills Introducing yourself and others
Case Study Aloha in Hawaii
Listening Talking about yourself
2
Business English
Quotations:
“Humans are social animals. To find an individual choosing to live alone in the world is so rare as to confirm that human beings need to live amongst each other and group together.” “Networking begins with introducing yourselves.” “You never have a second chance to make a good first
4
Business English
Reading aloud practice
体验商务英语综合教程第二版_unit
June May
April January October March Spring March April May
August December February September November July Summer Autumn September October November Winter December January February
Task
Answer these questions.
1Why do some people call Ghosn ‘7/11’?
2Why is Ghosn’s schedule busy?
Business English
Task
Mark each statement true or false.
true
true
5. He meets international customers at weekends. false
6. He has four children. true
Business English
Task
Match the words in each box to make word partnerships.
Business English
Unit 2
Work and Leisure
MARKET LEADER
a new language course for tomorrow’s leaders
What is your attitude about work?
Do you live to work or work to live?
新编商务英语综合教程第二版Unit 1
simple lines and sometimes strong colors 图形 ➢ proposition: a statement or an idea that people can consider
D. to develop a powerful advertising strategy
Unit 1 Advertisement
4. Which advertisement aim is to stimulate repeated purchase?
A. Informative advertisement. B. Persuasive advertisement.
Unit 1 Advertisement
Informative advertising aims to create awareness and knowledge of new products or services, or new features of advertised products or services.
2. What is advertising according to the passage?
A. It is a process to sell goods or services.
√B. It is a technique of promoting goods or services.
C. It is a technique of using media. D. It is a strategy to get positive results.
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Business English
Culture
Focus
How to read a Business Card?
Company’s name Name of the person Job title Address
BALTPROF Consulting Group Nikolai Ivanov Accountant
director
doctor
telephone operator lawyer
human resources
receptionist
sales assistant
personal assistant (PA)
Job
accountant
Department
manager
technician cashier
Business English
Unit 1
Introductions
MARKET LEADER
a new language course for tomorrow’s leaders
Business English
overview
Language Focus • to be • a /an with jobs, wh-questions with to be Reading: Describing People
Key Lan countries and nationalities
Skills Introducing yourself and others
Case Study Aloha in Hawaii
Listening Talking about yourself
Business terms consulting group accountant Gmbh product manager S. A. senior manager
Buenos Aires Argentina
Business English
Business terms
A consulting group：also called a consulting firm or company, is a business organization that offers specialist and professional knowledge or advice on business affairs to companies. consult, consultant, consultancy
A secretary who works for one person, organizing their work, meeting etc
Some one whose job is to prepare and check financial records for a company or person One whose occupation requires training in a specific technical process An office worker employed chiefly to receive visitors and answer the telephone Someone who works on a telephone switchboard, who you can call for help An expert who studies financial data and recommends financial actions One that gives expert professional advice
Business English
Key Language 1
Job Titles
Match the words and the meanings
A person who takes and gives out money in a bank or shop
accountant cashier analyst telephone operator technician consultant
Business English
Quotations:
“Humans are social animals. To find an individual choosing to live alone in the world is so rare as to confirm that human beings need to live amongst each other and group together.” “Networking begins with introducing yourselves.” “You never have a second chance to make a good first impression.” Why?
Business English
Key Language 1
Write the words from the box under the correct heading finance marketing manager technician
accountant
engineer
cashier
production
Business English
Reading aloud practice
No one lives alone in this world. Few people can go without friends. In order to survive or succeed in the working world, we need to group together and form our network of friends and contacts. To get to know people, we always begin by introducing ourselves to each other. Therefore, introductions are important. A good introduction is a good announcement to make others know you well and a proper introduction will give others a good first impression. Studies show that people form their first impression of you within the first few seconds of the meeting – when you are introducing yourselves. Once the first impression is made, it is difficult to change. That’s why people say that you never have a second chance to make a first impression.
Business English
Proper Names
St. Petersburg, Russia
Hamburg, the 2nd largest city of Germany
Buenos Aires, capital of Argentina, A highly individualized city
Business English
Key Language 1
Job Titles
accountant
cashier
manager
telephone operator
technician
engineer
lawyer
receptionist
sales assistant
personal assistant (PA)
accountant：a professional who examines the financial accounts of businesses or people Gmbh：German abbreviation for “company limited ” product manager：a manager whose job is to supervise the company‟s product strategy. S.A. ：French abbreviation for “company limited”. senior manager：a position which falls between manager and general manager.
graphic designer
receptionist personal assistant (PA)
One who uses the art of combining pictures, words and decoration in the production of books, magazines, etc
P.O.Box 103 St.Petersburg, 193015 RUSSIA
Tel: (812) 275-5626 Tel/fax: (812) 101-4046 E-mail:ni@accounts.ru
Business English
Key Words
Proper Names St. Petersburg Russia Hamburg Germany
Business English
Listening 1.1
1. Do Listening exercises 1.1 on the text book 2. Listen again and complete the introductions. Use the words from the box