体验商务英语综合教程Unit_4答案解析

Unit 4 Advertising

Part I Business Vocabulary

Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.

C1 Outdoor advertising is one of the fastest growing _______________ in the market.

A markets

B sections

C segments

D sectors

D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising.

A worthwhile

B worthy

C valued

D worth

C3 The soaring costs of TV are ______________ clients to consider alternatives.

A making

B driving

C prompting

D letting

A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.

A exclusively

B largely

C greatly

D inclusively

C5 Placing an ad on a bus shelter for two weeks ________________ at about £90.

A works on

B works away

C works out

D calculates

D6 We are facing a ________________ with our market share. What are we going to do about it?

A promotion

B sale

C order

D crisis

A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.

A effective

B efficient

C effect

D efficacious

C8 Focus now needs to ________________ potential clients that it still

has plenty of creative ideas to offer.

A ensure

B assure

C convince

D persuade

B9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.

A offer

B present

C supply

D furnish

D10 The little village where he lived would be a popular tourist ________________.

A place

B site

C visit

D resort

B11 Thank you for the above order ______________ our bicycles.

A of

B for

C by

D against

C12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.

A which

B where

C that

D what

A13 You requested that 80% of the bicycles ____________ in March and the balance in April.

A be shipped

B shipped

C to ship

D have been shipped

C14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.

A from

B for

C in

D at

D15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.

A asked

B to ask

C being asked

D asking

A16 You now wish to advance the date of shipment ____________ one month.

A by

B to

C for

D at

A17 In the circumstances, we regret ___________unable to meet your request.

A to be

B being

C be

D having been

A18 In this case, you must _____________ the additional charges.

A bear

B have borne

C to bear

D bearing

D19 Please take the above ____________ account and let us know your decision as soon as possible.

A to

B for

C by

D into