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Unit9(focus-4c)教案2023-2024学年人教版九年级英语全册

Unit 9 I like music that I can dance to.Section A 3 (Grammar Focus-4c)Ⅰ. Teaching Objective1. Knowledge goals:1) To understand Attributive clauses.2) To learn to use Attributive clauses with that, which & who to talk about preferences.2. Ability goals:1)Enable the Ss to talk about different kinds of music and their own preferences.2)To learn how to talk about music with the structure “Relative clauses withthat/who/which”.3. Moral goal:Ss can use Attributive clauses with that/who/which to express preferences.Ⅰ. Teaching key points and difficult points1. Teaching key points:1) How to use Attributive clauses with that/who/which correctly.2) The differences among that/who/which in Attributive clauses.3) How to express preferences to music using relative clauses with that/who/which.2. Teaching difficult points:How to use Attributive clauses with that/who/which to express preferences.Ⅰ. Teaching methodsCommunicative and task-based language teaching methods.The most important method is using Multimedia facilities.Ⅰ. Teaching proceduresStep 1 Leading inTask 1: 向学生呈现句子，并观察下列句子，找出划线部分的成分。

九年级英语unit9重点知识点

九年级英语unit9重点知识点Unit 9: Key Concepts in 9th Grade EnglishEnglish is one of the most widely spoken languages in the world, and being proficient in it is essential for communication, education, and career opportunities. In the 9th grade, students are introduced to various key concepts that build upon their previous knowledge and enhance their understanding of the English language. This article highlights some of the key knowledge points covered in Unit 9 of the 9th grade English curriculum.1. Vocabulary Expansion: Building a Strong LexiconExpanding vocabulary is crucial to effective communication. In Unit 9, students learn new words and phrases that are relevant to different aspects of everyday life. This includes vocabulary related to technology, sports, entertainment, and much more. Engaging in activities such as reading books, newspapers, and online articles, or even watching movies or documentaries in English, can significantly contribute to vocabulary expansion.2. Grammar: Polishing Language MechanicsGrammar forms the framework upon which effective communication is built. Unit 9 focuses on fine-tuning grammar skills, such as understanding verb tenses, subjunctive mood, conditional sentences, and reported speech. Students learn to apply these rules in both written and spoken forms, enabling them to express themselves with clarity.3. Speaking and Listening: Effective Communication SkillsDeveloping strong speaking and listening skills goes beyond textbook learning. Unit 9 provides opportunities for students to engage in discussions and debates, honing their ability to communicate their thoughts and opinions effectively. Practicing active listening, paying attention to intonation, stress, and pronunciation helps students understand spoken English better and improves their overall comprehension skills.4. Reading Comprehension: Extracting MeaningUnit 9 places emphasis on improving students' reading comprehension skills. Students learn strategies such as skimming and scanning, context clues, and identifying the main idea and supporting details. These techniques enable them to extract meaning from a variety of texts, including literature, informational articles, and opinion pieces.Encouraging students to read widely in their free time helps reinforce these skills.5. Writing: Crafting Engaging TextsEffective writing entails being able to express thoughts coherently and engagingly. In Unit 9, students learn to write different types of texts, including narratives, descriptive essays, and persuasive arguments. They also refine their abilities in generating relevant ideas, organizing their writing, and using appropriate language features. Regular writing practice, such as keeping a journal, can greatly improve writing skills.6. Literature: Exploring Literary DevicesUnit 9 delves into the world of literature, exposing students to various literary genres and devices. Students analyze prose, poetry, and drama, examining elements like plot, character development, figurative language, theme, and symbolism. Exploring literary works not only enhances critical thinking skills but also fosters imagination.7. Cultural Understanding: Embracing Diversity and PerspectiveLanguage and culture are inseparable. Unit 9 aims to cultivate cultural understanding by exploring different English-speakingcountries, their traditions, customs, and celebrations. Students are encouraged to appreciate the rich diversity of cultures, fostering tolerance and empathy.Unit 9 in 9th-grade English provides a comprehensive foundation for building language skills. By focusing on vocabulary expansion, grammar mechanics, effective communication, reading comprehension, writing, literature, and cultural understanding, students develop a holistic understanding of the English language and foster a lifelong love for learning and using English effectively.。

人教版英语九年级unit9知识点

人教版英语九年级unit9知识点Unit 9: Celebrating Culture - Exploring Diverse TraditionsIntroduction:In this article, we will delve into the knowledge points of Unit 9 of the 9th grade English textbook prescribed by the Ministry of Education in China. Unit 9 focuses on celebrating culture and explores diverse traditions that exist around the world. It is crucial to understand and appreciate different cultures as it promotes empathy, tolerance, and acceptance of diversity.1. Traditional Festivals:Traditional festivals are an important part of cultural heritage, allowing individuals and communities to connect with their roots and understand their history. The unit introduces us to various traditional festivals celebrated worldwide, such as Diwali, Thanksgiving, Christmas, etc. Exploring these festivals helps us gain insights into the unique customs, rituals, and significance behind them.2. Festive Foods:Food plays a significant role in traditional festivals. It not only nourishes the body but also symbolizes cultural values and traditions.The unit highlights some traditional festive foods, like mooncakes, turkey, and kolach, revealing the cultural significance attached to these delicacies. Understanding the historical and cultural context behind festive foods expands our knowledge of different cultures.3. Customs and Symbols:Every culture has its own customs and symbols that hold special meaning. Unit 9 provides examples of customs and symbols associated with different festivals or celebrations. For instance, the unit mentions the practice of decorating Christmas trees, the use of lanterns during Chinese New Year, and the significance of rangolis during Diwali. Exploring these customs and symbols nurtures an appreciation for cultural diversity and fosters intercultural understanding.4. Traditional Costumes:Traditional costumes are an essential aspect of a culture's identity. Unit 9 introduces us to various traditional costumes worn during festivals or special occasions. Each costume reflects not only the fashion trends of that era but also conveys cultural values, history, and aesthetics. For example, the hanbok in South Korea and the kimono in Japan symbolize their respective cultures, while the qipao represents Chinese culture. Learning about traditional costumes enhances our understanding and respect for cultural differences.5. Festive Music and Dance:Music and dance are universal languages that transcend cultural boundaries. Unit 9 provides insights into the music and dance forms associated with various celebrations. For instance, the unit explores Indian classical dance forms like Bharatanatyam and Kathak, as well as Western dances like the waltz and salsa. Discovering the rhythms and melodies of different cultures broadens our horizons and helps us appreciate the rich artistic heritage worldwide.6. Art and Crafts:Art and craft forms have been passed down through generations, preserving cultural traditions. The unit discusses the art and craft forms associated with festivals, such as Chinese paper cutting, Mexicanpiñatas, and Indian Rangoli. Exploring these artistic expressions fosters creativity and an understanding of the beauty and diversity in global art practices.Conclusion:Unit 9 of the 9th grade English textbook takes us on a journey through diverse cultural traditions. By studying traditional festivals, festive foods, customs, symbols, costumes, music, dance, art, and crafts, we gain a deep appreciation for the rich tapestry of global cultures.Understanding and celebrating cultural diversity is crucial in building a harmonious and inclusive society. Let us embrace our differences and promote intercultural understanding for a better future.。

2024年人教版九年级英语上册 Unit 9Section A (Grammar Focus—4c)

第三课时Section A(Grammar Focus—4c)教学目标通过本课的学习,学生能够:1.理解并掌握本课词汇:inexpensive、salty、intelligent等。

(获取信息)2.使用探究性学习策略对语法表格信息进行知识性梳理,并在语境中灵活运用that、which、who引导的定语从句。

(梳理整合)3.描述自己关于音乐、音乐家、电影等方面的喜好。

(内化应用)4.借助语法教学,深层思考中英文语言上的相似性和差异性,培养学生对不同艺术形式的兴趣,为下一阶段的阅读做好铺垫。

(迁移创新)语篇研读What:本课共包含四部分,一是呈现本单元重点句式典型例句的表格;二是展示并编写定语从句的练习;三是关于定语从句的先行词和关系代词的练习;四是用定语从句进行对话的练习。

Why:通过表格形式呈现本单元的重点句式,有利于学生清晰地感知语法结构,进行观察和归纳,帮助学生在感知中发现规律,在归纳中尝试总结,独立领悟其用法。

How:从讨论自己的音乐喜好,到学习定语从句、先行词与关系代词的用法,学生们对此有一个系统的了解,以便在日常交际中灵活运用本单元的目标句型。

教学过程设计理念:以《义务教育英语课程标准(2022年版)》核心素养为导向,以单元主题为引领,基于语篇的育人理念,体现《义务教育英语课程标准(2022年版)》“学思用创”的英语学习活动观和“教—学—评”一体化设计理念。

教学目标学习活动效果评价Activity1:Free talk讨论音乐喜好What kind of music do you like?观察学生是否能够运用定语从句描述自己的喜好设计意图让学生运用定语从句描述自己的喜好,回顾上节课知识【迁移感知】Activity2:Grammar Focus通过朗读句子发现规律Read the sentences of GrammarFocus.观察学生是否能够熟练朗读句子设计意图让学生熟悉定语从句的结构【学习理解】Activity3:Group work小组合作探究找出规律探究一:句子成分探究二:定语探究三:定语从句探究四:先行词、关系代词观察学生是否能够总结出定语从句的结构,练习编写含有定语从句的复合句,并给出指导和评价设计意图充分发挥学生的主观能动性,小组合作探究理清本单元的重点语法——that、which、who引导的定语从句【学习理解】Activity4:Summary总结本课重点定语从句的用法观察学生对定语从句的掌握情况,并给予指导设计意图以图例形式让学生概括本单元的定语从句中的关系代词,帮助学生更好地理清思路,形成知识网络体系Activity5:Exercise通过练习巩固用法Work on4a—4c.观察学生是否能完成练习任务,教师根据学生情况给出必要的指导和反馈设计意图通过小组合作探究,进一步理解定语从句的用法,巩固对语法的掌握,并在实际运用中提高综合运用能力。

unit_9 Branding

2. Read the following article and write in the correct letter, A-G, for the missing phrases.
What’s that smell?
David Van Epps opens his briefcase and touches several of the 72 bottles inside. ‘Here’s one you’ll like,’ he says, taking the top off one. He dips a paper strip inside and waves it under his nose, breathing in deeply. It smell of sugar and butter like the ‘sugar cookies’ (1)________. It also makes him think of money: sugar cookies is only one of 1,480 fragrances sold by Van Epps’ company ScentAir Technologies and used to improve brand identity. Fragrance is as much a marketing tool these days as a logo, a slogan or a jingle. Sony puts its customers ‘in the mood’ for buying in its stores with the smell of vanilla and mandarin. At some Doubletree Hotels guests (2)_____. And Proctor and Gamble has experimented with ScentAir scents to attract shoppers to displays in stores, says Van Epps. ‘What’s better than having a brand people want to use because of fragrance?’

2023九年级英语全册Unit9上课课件新版人教新目标版

Group work Make a survey. Work in group of four, ask and answer.
What kind of movies/music do you like?
How do you feel after watching/listening to them?
historical dramas because they are a relaxing way for me
to learn history and the effects that a historical event had on people’s lives. 具体介绍喜欢的电影,注意用到定语从句 My favorite movie is Gone with the Wind. It was made in
Favorite song/movie
Gone with the Wind
Why I like this song/movie How this song/movie makes me feel
Why I think others should listen to/watch this song/movie
is and the reasons.
My favorite kind of music/movie is _____________
because I like music/movies which _______________. My
favorite song/movie is …
✓ Next: Introduce your favorite kind of music/ movie. It was written by/The actors are ____________. I think this song/movie is _________________ because _____________.When I listen to/watch it, I feel ________________ ______________.

体验商务英语综合教程三(第二版)答案Unit 1 Brands汇编

Teamwork and leadership: top graduates = good employees since they have worked so hard to be the best.
Assertiveness and confidence: even if you have good ideas, you have to know how to make Yourself heard. To give effective presentations and make negotiations are desirable ways to
Top-end (upmarket brand ) : Dior, Lancôme, Chanel, SK-II, Shiseido
Mid-range: Nivea, Revlon, Olay, Ponds
Bottom-end (downmarket brand) : Dabao, Caishi
Vocabulary 4A Match these word partnerships to their meanings.
Designed for students who want to improve their confidence and ability in conducting business in English.
2. Course Objectives
To know more about the international business;
To enlarge Business English vocabulary and develop language skills;
To improve practical abilities of communication, analyzing and teamwork spirit by means of case study and task-oriented teaching.

新教材九年级英语unit 9 单词讲解精美课件(共28张PPT)

A 3. Some of my classmates _______ cartoons _______ documentaries. A. prefer ... to B. would rather ... than C. like ... better D. like ... less A 4. She prefers to eat outside rather than ____ at home. A. cook B. cooking C. to cook D. cooks
prefer + that 从句（should +do ,should 可省） prefer to do sth. rather than do sth.
比起B来更喜欢A 喜欢A而不喜欢B 宁愿做A而不愿做B 更喜欢做某事
更喜欢… 喜欢做…而不喜欢做… 宁愿做…而不愿做…
prefer to do sth rather than do sth = prefer doing sth to (doing) sth = would rather do sth than do sth
6. smooth adj. 悦耳的，平滑的
1) The girl likes smooth music. 2)The water was as smooth as glass. 水平如镜。 3) The surface of the ice is so smooth. smoothly adv. 平稳地，平静地
electricity n. 电，电能电子音乐 electronic music
5. suppose v. 推断，料想 suppose sb to do sth. suppose + 从句 eg. 1.They suppose him to know the truth. 2. --Where is Jenny? -- I don’t know. I suppose she is still at work. be supposed to do sth. 应该做某事 = should do sth. eg. I am supposed to leave now. suppose + n. + (to be ) + adj. 原以为… She had supposed him (to be ) very rich.

英语教案-unit9 Shopping教学目标

英语教案－Unit9Shopping教学目标一、教学目标1.知识目标：学生能够掌握本单元的核心词汇，如：shop,buy,sell,expensive,cheap,market,departmentstore等。

学生能够熟练运用本单元的重点句型，如：CanIhelpyou?Whatwouldyoulike?Howmuchisit?等。

学生能够了解购物的基本流程和礼仪。

2.能力目标：学生能够在真实场景中，运用所学知识进行购物交流。

学生能够通过本单元的学习，提高自己的听说读写能力。

3.情感目标：学生能够增强合作意识，学会与人沟通交流。

二、教学重点与难点1.教学重点：核心词汇的掌握。

重点句型的运用。

购物场景的模拟。

2.教学难点：价格表达法的掌握。

购物场景中，真实语言的运用。

三、教学过程第一课时1.导入利用图片或实物，引导学生谈论购物经历，激发学生兴趣。

2.新课讲解教师展示购物场景的图片，引导学生学习核心词汇。

教师讲解重点句型，并进行示范。

3.情境练习学生分成小组，模拟购物场景，进行角色扮演。

4.小组讨论学生讨论购物中的注意事项，如：如何讨价还价、如何选择合适的商品等。

第二课时1.复习导入教师提问，检查学生对上节课内容的掌握。

2.角色扮演学生分成小组，模拟购物场景，进行角色扮演。

3.课堂活动教师设计一个小游戏，如：猜价格、购物大比拼等，让学生在游戏中巩固所学知识。

第三课时1.课堂复习教师提问，检查学生对前两节课内容的掌握。

2.情境模拟学生模拟购物场景，进行真实语言交流。

3.小组讨论学生讨论如何在购物中提高自己的英语水平。

4.课堂小结第四课时1.课堂复习教师提问，检查学生对前几节课内容的掌握。

2.情境模拟学生模拟购物场景，进行真实语言交流。

3.小组讨论学生讨论如何在购物中运用所学知识，提高自己的英语水平。

4.作业布置教师布置相关作业，巩固所学内容。

四、教学反思1.学生在购物场景中，运用所学知识的能力还有待提高。

英语九年级全一册U9知识点

英语九年级全一册U9知识点Unit 9 - Knowledge Points of Grade 9 English Integrated Course BookIntroduction:In the ninth grade, students explore a range of interesting and diverse topics in English. Unit 9 of the integrated course book covers various knowledge points that enhance students' language skills and broaden their horizons. This article will provide an overview of the key concepts and themes addressed in this unit.1. The Power of Advertising:Unit 9 introduces students to the persuasive techniques used in advertising. They learn about different advertising strategies, such as emotional appeals, celebrity endorsements, and catchy slogans. Students are encouraged to critically analyze advertisements and understand how they can influence consumer behavior.2. Environmental Issues:Another important theme in this unit is environmental awareness. Students explore topics like pollution, deforestation, and climate change. They learn about the causes and consequences of these issuesand discuss possible solutions. This helps them develop a sense of responsibility towards the environment and consider ways to make a positive impact.3. Genetic Engineering:Unit 9 also delves into the field of genetic engineering. Students learn about the scientific advancements that have revolutionized the field and explore the ethical debates surrounding genetic modifications. This topic encourages students to think critically about the potential benefits and risks associated with altering the genetic makeup of living organisms.4. Cultural Diversity:Cultural diversity is another significant aspect covered in this unit. Students are exposed to different cultures, traditions, and customs from around the world. They explore the importance of embracing diversity and develop an understanding of different perspectives. This promotes tolerance, acceptance, and a global mindset among students.5. Historical Events:Unit 9 provides insights into important historical events that have shaped the world. Students study events such as the IndustrialRevolution and major world wars. This enables them to understand the impact of these events on society, politics, and technology. It also helps them appreciate the historical context of the present-day world.6. Contemporary Issues:The unit also addresses contemporary issues such as cyberbullying, social media, and the impact of technology on society. Students reflect on the advantages and disadvantages of these developments and consider ways to navigate the digital world responsibly. This topic encourages critical thinking and digital literacy skills.Conclusion:Unit 9 of the grade 9 English integrated course book covers a wide range of knowledge points. From advertising and environmental issues to genetic engineering and cultural diversity, students explore diverse topics that enhance their language skills and expand their worldview. The unit encourages critical thinking, problem-solving, and fosters a sense of responsibility towards the environment and society. By engaging with these concepts and themes, students develop a broader perspective on the world and cultivate the necessary skills to thrive in an increasingly globalized and interconnected world.。

新编剑桥商务英语unit 9

A. where the odour of waffle-cones were released into the air to encourage visitors to an out-of-the-way ice cream shop B. that his grandmother used to make C. which typically includes more than six smells D. whose recently-introduced cell phone keypad was lavender-scented E. when it began twelve years ago F. why so many companies are now associating brands with a scent G. who walk around reception will get a whiff of a chocolate chip cookie
Module 9
9.1 Branding
1 Reading: What’s that smell? 2 Speaking: Discussing branding 3 Grammar: Relative clauses 4 Reading: Chinese luxury obsession
Reading: What’s that smell?
Fragrance is as much a marketing tool these days as a logo, a slogan or a jingle. Sony puts its customers ‘in the mood’ for buying in its stores with the smell of vanilla and mandarin. At some Doubletree Hotels guests (2)_____. And Proctor and Gamble has experimented with ScentAir scents to attract shoppers to displays in stores, says Van Epps. ‘What’s better than having a brand people want to use because of fragrance?’

商务英语综合教程(中级) Unit 5-《商务英语综合教程》(中级)

Complete the following sentences with the words given.
assessment profile
campaign targeted
promotion simultaneously
branding resources
advertising optimize
Additional Reading
Top 6 Digital Advertising Strategies You Should Use for Mobile
1. Boost social posts
A boosted post on Facebook or Twitter shows up in the news feed like a post from a contact, attracting more attention than traditional advertising and bypassing ad blocks. Boosted posts also have a variety of audience targets you can apply, so you're reaching your ideal customers.
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
Teaching Objectives
• 1. to learn the types of advertising; • 2. to learn advertising slogans; • 3. to learn advertising strategies for small

九年级上册英语人教版u9知识点

九年级上册英语人教版u9知识点九年级上册英语人教版Unit 9知识点在九年级的英语学习中，Unit 9 是一个重要的单元。

这个单元主要涵盖了“understanding people”的主题，旨在帮助学生更好地了解人们的行为和性格特点。

本文将对Unit 9的知识点进行介绍和解读。

一、词汇与短语1. character (n.) - 代表人物的性格或特点。

例如：She has a very strong character.2. behavior (n.) - 指人们的举止或行为方式。

例如：His behavior at the party was unacceptable.3. introverted (adj.) - 性格内向的。

例如：She is quite introverted and prefers to spend time alone.4. extroverted (adj.) - 性格外向的。

例如：He is an extroverted person and enjoys being around people.5. confident (adj.) - 自信的，有信心的。

例如：She is confident in her ability to succeed.6. sensitive (adj.) - 敏感的。

例如：He is very sensitive to other people's feelings and emotions.7. creative (adj.) - 创造性的。

例如：She has a very creative mind and loves to think outside the box.8. reliable (adj.) - 可靠的，可信赖的。

例如：He is a reliable friend who always keeps his promises.9. selfish (adj.) - 自私的。

人教版九年级英语unit9英文版说课稿（可编辑修改word版）

⼈教版九年级英语unit9英⽂版说课稿（可编辑修改word 版）Unit9 I like music that I can dance to Section B Sad and beautifulNo.3 Junior High School 郝拾平Hello, everyone! I am Mr. Hao. It’s my great honor to stand h ere to share my teaching ideas with you. Today I am going to talk about Section B Sad but beautiful.My presentation includes six parts: analysis of the teaching material, analysis of the stu dents, teaching methods, guide of studying ways, teaching proce dures and teaching reflections.I. Analysis of the teaching materiali) Status and functionPlay an input role for intensive reading. Express preferences about t raditional Chinese music. It gives Ss much practice in reading and writing.ii) Teaching aims and demands1. Knowledge Objects 1) Know more about different traditional musical instruments in China. 2) Learn about the story Abinga nd his famous art pieces. 3) Use curriculum words and useful e xpressions correctly.2. Ability Objects 1) Have a fast reading for basic information.2) Skim for the main idea for each paragraph. 3) Scan for spec ific and detailed information. 4) Express their preferences freely using the target language.3. Moral Objects1) Learn about the culture of Chinese folk mu sic. Know more about Abing and learn his persistence from his experience. 3) Arouse students’ interest Chinese culture learning.4. Teaching important and difficult pointsTeaching important Points1)．Have a general understanding of the whole text 2) Skim for the main idea of each paragraph such as topic sentence. 3) Scan for specific information efficientlyTeaching Difficult Points 1)Identify main ideas and supporting details.2) Develop reading skills by noting specific details 3) Express their preferences freely based on the information they have read.5．Teaching aids A tape recorder and Multi-media.II. Analysis of the students1) Have grasped some words related to the topic. 2)Have the ab ility to use the target language in reading. 3) Own the skills for reading. 3) Desire to know about Chinese culture.III. Teaching methodsIn this class, I’ll mainly use the following teaching methods:1.Audio-visual teaching method（直观教学法）( set the scene/predict) 2. Communicative teaching method( discussion, reproduction （再现）and summary) 3. Task-based teaching method( reading comprehension, activity organization) IV．Guide of studying ways1.Stimulate students’ learning interest and discussion.2.Help students develop efficient reading skills.V．Teaching proceduresPre-reading: Step 1.Free talk: Show some pictures. Talk about Chinese musical instruments and famous pieces of music that are played on these instruments.Step 2.Presentation: Watch a video. Listen to the music Erquan Yingyue for the first time. Arouse students’interest to know about Abing.While-reading: Step 1. Skim the passage and match the main ideas with the paragraphs.Paragraph 1 Abing’s life(poor/hard)Paragraph 2 Abing’s popularity Paragraph 3 Writer’s feelingsStep 2. Read Paragraph 1 and try to finish the mind map.music was________ but I sensed a strong ________ and ________. It was one of the _______________________that I’ve ever heard._____as I listened.Step 3. Read Paragraph 2 and complete the following time shaft.Step 4. Read Paragraph 3 and try to answer the questions. 1. How many pieces of music did Abing write during his lifetime ? How many of them were recorded?600pieces.Only six pieces of music were recorded. 2. Which piece do all the great erhu masters play andpraise ?Erquan Yingyue.3. Why does Erquan Yingyue become one of China’s national treasures ? Because its sad beauty not only paints a picture of Abing’s own life but also makes people recall their deepest wounds from their own sad or painful experiences .Step5. Make an ID CARD for Abing.Post-reading:Step1. Pair work: Make a conversation. Student A is a foreign visitor who is interested in Abing and his music.Student B is a Chinese student who knows about Abing.A: What kind of musical instruments did Abing play?B: He could play many instruments, but he is best known for playing the erhu.A: …… B: ……Step 2.Discussion:Watch a video. Listen to the music Erquan Yingyue for the second time. Have a discussion. Enablestudents to understand its sad beauty .Think overwhat they can learn from the lesson.Homework: Write an article about your favorite kind of music.Blackboard Design：Unit 9 I like music that I can dance to.Section B Sad but BeautifulAbing Erquan Yingyuehard sad but beautifulVI. Teaching reflection___________________________________________________ ___________________________________________________-That’s all about my class. Thank you for listening.。

优品课件之人教版新目标九年级英语Unit9单元教案

人教版新目标九年级英语Unit9单元教案Unit 9 I like music that I can dance to.Section A (1a－2d)学习重点学习难点自主学习课堂导学当堂评价Section A (3a－3c)学习重点学习难点自主学习课堂导学当堂评价Section A (Grammar Focus－4c)学习重点学习难点自主学习课堂导学What_kind_of_music_do_you_like? (你喜欢什么种类的歌曲？)I_love_music_that/which_I_can_sing_along_with.(我喜欢能跟着唱的歌曲。

)What_kind_of_groups_does_Xu_Fei_like?(徐飞喜欢什么样的组合？)He_prefers_group_that/which_play_quiet_and_slow_songs.(他更喜欢能演奏安静舒缓歌曲的组合。

)What_kind_of_movies_do_you_like?(你喜欢什么类型的电影？)I_prefer_movies_that/which_give_me_something_to_think_about .(我更喜欢能让我思考的电影。

)What_kind_of_musicians_does_Carmen_like?(卡门喜欢什么类型的音乐家？)She_likes_musicians_who_play_different_kinds_of_music.(她喜欢能演奏不同种类音乐的音乐家。

)当堂评价Section B (1a－1d) 学习重点学习难点自主学习课堂导学当堂评价Section B (2a－2e)学习重点学习难点自主学习课堂导学当堂评价Section B (3a－Self Check) 学习重点学习难点自主学习课堂导学当堂评价优品课件，意犹未尽，知识共享，共创未来！！！。

Unit 9(单元解读课件)九年级英语全一册(人教版)

2.1b以听的形式输入目 suppose,
标语言，学生通过听 smooth,spare,
进一步熟悉以that引导 director,
的定语从句，了解不 case,war
同音乐的特点表述，
3.1c结对操练，运用
that引导的定语从句口
头表达。
4.2a-2d的听说任务链
对人物的表述更加完
整，交际语言更丰富。
喜好的动词：like，
love，prefer，旨在
通过各种句型的对
比练习，学会不同
的表达方法。
核心句型
that/which/ who引导的定语从句
技能与策略学习要点
1.能运用that/which/ who引导的定语从句描述事物或人物，使事物特点具体化，人物特点更明确，句意表达更完整。 2.能灵活运用
发展需求
正确使用有关音乐和电影的相关词汇，识别理解并简单运用 that, which, who 引导的定语从句，以听说读看写等方式理解和表达自己与他人的喜好；能够根据篇章的主旨大意找出相关的细节信息，提高综合语言运用能力；
发展途径
创造有趣的教学情景和设计难易适宜的任务，让全班学生都能参与到活动中来，创造更多的机会说英语，通过小组合作学习降低学习难度，让他们体验成功的喜悦。
ever heard,
be born in
1.学会利用上下文语境找出相关细节信息。 2.要求学生在理解阅读材料的基础上尝试用所学语言实现口头输出。
课时内容解读第六课时Section B 3a-self check 课例展示
单元主题：人与社会（文学、艺术与体育）
教材
语篇形式

Unit 9 Advertising and Brand答案

Unit Nine Advertising and brandTeacher’s ManualBrainstormingBelow is a collection of brand logos that most American people are familiar with. Many of them are world renowned brand names in household appliance and services. Some of them belong to IT industry, whereas others are in banking and entertainment industry. Some of them are American university logos and sports team logos. There is only one Chinese brand name—Haier on it. Ask students to add more brand logos of both Chinese and other countries?Source: /free-photo/world-famous-brand-logo-vector-material_15-7097.jpgBelow is a table with multiple advertising channels that a company can use. Please fill in the blanks with as many advertising media channels as you can with your partner. Prints ads Multimedia ads Public transportation ads newspaper TV airplanemagazine Radio Train and subwayflyer Movie theater Bus and taxiSouvenir such as bags, cups, hats, tickets, gifts etc Internet and e-mail Public furniture such astoilet, elevator, bus station Neo light on buildingsPosters and billboards Mobile phone Sports stadium Face and body tattoo Play and drama Sandwich manDiscussion: please hold a class discussion on the following questions.1.How do social media as marketing tools work?Many social media act as marketing tools such as micro blogs, blogs, social networks or media sharing sites. They perform similar function--basically to provide a platform for conversations between sellers and users, for interaction within communities, for collaboration and information sharing. Many of these tools allow users to register and then create a personal profile, and establish their identity and social group based on common interests. Meanwhile social media allow users to connect instantaneously with friends, fans, followers, subscribers, contacts — and to interact with those connections.Each site or tool has its own proprietary terminology and some unique features, but in general, similarities exist for most social media tools. Now Weibo, Wechat, QQ and some blogging platforms are among the most recognized social media networks to do precise marketing in China.2.How can you use social media network to do advertising?When using social media tools and tactics, you first need an overarching strategy and plan. What are you trying to achieve? Who is your target market?Social media network is a good channel to do precise marketing and advertising since people are formed into groups based on either interest or similar educational background. When you market using social media tools and tactics, you are interacting in a “social” space where trust and etiquette are critical. Many tools may allow you to broadcast, but broadcasting should not make up the bulk of your participation in social media spaces. Instead, you should be looking to first listen, and then meaningfully engage in conversations with your connections.3.How do you decide which social networks are best for your market?To find your audience, start with a search on any search engine for keywords specific to your audience to cast a wide net. You can also drill deeper by performing the same searches on specific general networks, such as QQ or Weibo.4.What are the big “don’ts” in social media marketing?Never lie. Never spam. Never just broadcast a message out to your connections and call it good. Never be too promotional.5.What are the “must dos” in your social media marketing?You must listen first, respect existing online communities, enter conversations politely, start conversations, respond to others, be generous, share and provide value.6.How do I get started using social media marketing?Everyone thinks they can offer social media marketing services to their clients. However, it takes more than having a Facebook or QQ account and knowing how to tweet to provide quality and comprehensive consulting and services. If you aren’t even engaged in social media channels, hold off on trying to offer social media marketing to your clients to avoid damaging your reputation. You first need to start using the sites, tools and tactics for yourself, and even if you master them to market your own company, that doesn’t necessarily mean you can now provide similar services to others.However, there is n o definite answer. It’s up to each student’s interpretation.Business Terms: Complete the spelling of the words based on the definition.1.Brand awareness2.Brand story3.Brand loyalty4.Brand equity5.Brand associations6.Brand identity7.brand extension8.Brand experience9.Target market10.Business portfolioReading Comprehension Skills1.Please answer the following questions.1)According to the first two paragraphs, nowadays how do companies promoteproducts compared to the past?Compared to the past, now companies increasingly poster their ads online or on social networks such as Facebook, QQ and Twitter and so on.2)What are the characteristics of the ads on social networks?The ads like mini-Web sites have menu tabs and can instantly expose information to Internet users. The new media provides technology for consumers to interact with the ads. One large benefit to marketing on social networks is the pass along factor. Users of these networks tend to pass along items that are of interest to them, or that they believe their friends will find interesting. Members are also able to pass along their own postings to other site members, whether they know them or not.3)Why does the author list so many companies which are increasingly engaged inpromoting products through new media?Because the author wants to proves that social networks are used by many companies as a marketing tool. Those marketing large companies use new media to gain information on their target market, and also use new media to promote their brand.4)After reading this article, what are your reflections on effective marketing bymeans of social networks?▪analyze your campaign and its applicability to this form of advertising▪select the networks where success is most likely▪target related user groups and forums▪seed the viral propagation▪develop widgets, gadgets, Facebook apps, etcNo definite answer. It’s up to each student’s interpretation. Provide as many rational reasons as possible5)Can you summarize the advantages of social media in marketing according toyour understanding on this article?▪Establish a brand and raise awareness▪Spy on the competition▪Pitch products in a more human, interactive way▪Increase customer to loyalty and trust▪Listen to your customer’s opinion▪Conduct market research▪Strengthen customer serviceNo definite answer. It’s up to each student’s interpretation.6)Some people hold the opinion that “social networks are not for everybody, andmust be handled with care.” Do you agree with it? Why or why not?No definite answer. It’s up to each student’s interpretation.2. Please write a synopsis of this article in fewer than 200 words.For reference: Nowadays marketers are increasingly promoting products online by means of social networks, which has differentiated from the past model of promoting sales. Internet users, especially those who are engaged in social networkers have gradually become the main target customers of many customers.The ads on social networks allow users to see a brand’s Twitter messages, which evidently enhance the brand interaction with potential customers. An apt example of this is a recent online ad for Mrs. Meyers, which exposes messages to users when they only click the Facebook wall posts. It is proved that consumers tend to spend more time on the ads and social networks have made it more accessible.Besides, many media and technology companies such as Kontera have succeeded in infusing ads with live content from Facebook and Twitter. Social media clearly has become part of the companies’ advertising campaigns. The advantages ofsocial media marketing make people better interact with brands. The more honest and human they seem, the more likely consumers are to like them and stick with them.3. Please decide if the following statements are true or false.1) F 2) F 3) T 4) T 5) T 6) T 7) F 8) FListening SkillsΩ 1. Listen to the conversation about “How to promote products”, and decide whether the following statements are True or False.Listening Scripts:HM: we’ve got a number of major promotions coming up over the summer.MM: And are we going to be promoting new product lines or sold stock?HM: A bit of both. First of all we’re planning introductory offers on some of our major new products..MM: Including our new footwear range presumably advertising campaign for that. MM: And id our sponsorship proposals go anywhere?HM: Nothing’s definite, but it looks as though we’ll be signing a sponsorship deal with one of China’s top football clubs.MM: great. And what about in-store promotions?HM: Well we’re doing a poster campaign in and around all of our stores showing the new trainers and the release date.MM: Any sort of special offers?HM: Yes sort of special offers?HM: yes – you can pre-order and get a 10% discount; and if you have a loyalty card you can get a 15% discount.MM: I see. You mentioned something about older product lines too.HM: that’s right, we’ve got a problem with stock overhangs on about a hundred products lines.MM: So we need to come up with ways to move the stock.HM: Exactly. Profitability isn’t really important with this one.MM: in that case we should drop prices by maybe 25% across the board.HM: we need to get some special offers worked out too.MM: Maybe we could double discounts for loyalty card holders on selected products. HM: yes, that would probably work.MM: And mail all card holders to let them know about the special offers.Answer Keys:1) F 2) T 3) F 4) F 5) T 6) T 7) F 8) T。