公共关系第10版英文ppt (2)[14页]

Facilitator
.24
2-6
Cutlip & Center's Effective Public Relations, Tenth Edition Glen Broom
Copyright ©2009 Pearson Education, Inc. Publishing as Prentice Hall Upper Saddle River, New Jersey 07458 All rights reserved.
Study Guide
After studying Chapter 2, you should be able to:
Public Relations Work Assignments
1. Writing and editing
2. Media relations and placements
3. Research
4. Management and administration
5. Counseling
6. Special events
Cuwenku.baidu.comlip & Center's
Effective
PUBLIC RELATIONS
Tenth Edition
PART I
Concept, Practitioners, Context, and Origins
Chapter 2
Practitioners of Public Relations
Cutlip & Center's Effective Public Relations, Tenth Edition Glen Broom
Study Guide
After studying Chapter 2, you should be able to:
3. List the five criteria for evaluating the professional status of public relations and discuss the extent to which public relations qualifies.
Expert Prescriber
Problem –
Comm unication Comm unication Solving
Technician
Facilitator
Facilitator
.18
.73
.84
Problem –
Solving
.12
.78
Facilitator
Comm unication
Copyright ©2009 Pearson Education, Inc. Publishing as Prentice Hall Upper Saddle River, New Jersey 07458 All rights reserved.
Public Relation Employers
4. Outline the major requirements for success in public relations, identifying writing as the primary skill required for success.
2-2
Cutlip & Center's Effective Public Relations, Tenth Edition Glen Broom
2-3
Cutlip & Center's Effective Public Relations, Tenth Edition Glen Broom
Copyright ©2009 Pearson Education, Inc. Publishing as Prentice Hall Upper Saddle River, New Jersey 07458 All rights reserved.
2-1
Cutlip & Center's Effective Public Relations, Tenth Edition Glen Broom
Copyright ©2009 Pearson Education, Inc. Publishing as Prentice Hall Upper Saddle River, New Jersey 07458 All rights reserved.
1. Describe practitioners’ characteristics and work assignments.
2. Define the four major roles played by practitioners, discuss the major differences among roles, and distinguish among them in practice.
7. Speaking
8. Production
9. Training
10.Contact
2-4
Cutlip & Center's Effective Public Relations, Tenth Edition Glen Broom
Copyright ©2009 Pearson Education, Inc. Publishing as Prentice Hall Upper Saddle River, New Jersey 07458 All rights reserved.
Public Relations Roles
• Expert Prescriber • Communication Technician • Problem-Solving Process Facilitator • Communication Process Facilitator
2-5
Cutlip & Center's Effective Public Relations, Tenth Edition Glen Broom
Copyright ©2009 Pearson Education, Inc. Publishing as Prentice Hall Upper Saddle River, New Jersey 07458 All rights reserved.
Correlations Among Roles