体验商务英语 综合教程2

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Unit 6 Entertaining体验商务英语综合教程2

Unit 6 Entertaining体验商务英语综合教程2

Listening
A Listen to the first part of the interview and answer
the following questions.
1 What kind of entertainment program do most companies have? Complete the phrase: ustomer elationship anagement C_________ R____________ M__________ program. 2 According to Tony, why do companies spend money on corporate entertaining? Because keeping old clients is much cheaper than finding new ones. 3 What other events are mentioned in addition to the ‘big six’? Opera, jazz, rock and pop concerts.
Open Golf Championship
Grand Prix
Wimbledon Tennis Royal Ascot
Henley Regatta
Chelsea Flower Show
Starting up
Grand Prix
Grand Prix (French for Great Prize) may refer to: Competitions Grand Prix (snooker) Grand Prix athletics Grand Prix de Futsal, international futsal competition. Grand Prix gliding Grand Prix tennis tournaments ISU Grand Prix of Figure Skating Volleyball Grand Prix World Grand Prix (darts) Racing Formula One, evolved from Grand Prix motor racing, events are still known as Grands Prix Grand Prix Road Racing, known commonly as MotoGP after its premier class. Grand Prix Chantal Biya, a road bicycle racing event Grand Prix Masters Grand Prix motorcycle racing A1 Grand Prix Speedway Grand Prix (motorcycle speedway)

体验商务英语综合教程 第二答案Unit Travel

体验商务英语综合教程 第二答案Unit  Travel
British and American English
B Work in pairs. Use words or phrases in American English from Exercise A to complete the text below.
My last overseas business trip was a nightmare from start to finish. First of all there was a delay on the way to the airport as there was an accident on the __fr_e_e_w__a_y__. When I got there I found the lower level of the airport p__a_rk_i_n_g__lo_t_ was flooded. Next my _c_a_r_r_y_-o_n__lu__g_g_a_g_e_ was too big and heavy so I had to check it in. When we arrived the __s_u_b_w_a_y__ was closed and there were no cabs at all. After a long time trying to read the __s_c_h_e_d_u_le___ and waiting for forty minutes, we finally got a bus _d__o_w_n_t_o_w_n__ and found the hotel, but the __e_le_v_a_t_o_r__ wasn’t working and our rooms were on the fifth floor.

体验商务英语综合教程2 unit2 Case study

体验商务英语综合教程2 unit2 Case study

Our advertising budget is 300,000 – at least!
Share costs on a 70%/30% basis (70% Lifetime Holidays ) Media: include radio advertising. Investment and profits 50%/50%basis. We suggest that your company manages the project because of your greater experience and knowledge of selling online.
We reach an agreement on a joint venture!





We need a four-year contract. Our destinations is offer all the holidays in both companies’. Our customers aim at all age groups. We can provide car hire and insurance services as they are very profitable for your company. Our advertising budget is 250,000 pounds. Share costs on 50/50 basis. Media :Mail shots and press adverting. Investment and profits 50%/50% basis. We decided that we manages the project together.

体验商务英语综合教程2 -- Unit 1 Careers

体验商务英语综合教程2 -- Unit 1 Careers

Patty Stonesifer President and Chairman Gates Library Foundation Redmond, Washington
I left a great job as head of interactive media at Microsoft for one reason: the passion was gone. My pocketbook, ego, and sense of excitement were being satisfied, but I no longer had passion for the challenges I faced each day. Lots of people thought I was crazy to walk away from it all. But I felt like a juggler -- managing projects, budgets, and people. Eventually I found my dream job. It aligns my personal expertise and goals with an opportunity to put technology in the hands of people who otherwise would not have access to it. No matter how high your career registers on the conventional charts, you've got to listen to your heart
6. Ambitious people often ________ on a career plan while they are still

Unit 6 Entertaining体验商务英语综合教程2

Unit 6 Entertaining体验商务英语综合教程2
Wimbledon, is the oldest tennis tournament in the world and is widely considered as the most prestigious. It has been held at the All England Club in the London suburb of Wimbledon since 1877. It is the oldest of the four Grand Slam tennis tournaments, and the only one still played on grass courts.
4 Do you think the following points are important when preparing to entertain business clients? Why/why not? personal interest events cost
Starting up A Imagine you have to entertain a group of foreign business
1 Do you like entertaining other people? Why/why not?
2 Do you think it is necessary for business people to entertain their clients? Why/why not?
3 Can training courses help people to entertain others better? Why/why not?
people. Which of the following activities would you choose?

体验商务英语综合教程第二答案UnitTravel

体验商务英语综合教程第二答案UnitTravel

priorities
mentions from the list below.
• Good organization √
• Regular transport
• Balancing cost with
comfort √
• Easy booking
• Being patient √
• Airline food
Best: ‘great hotel with beautiful towels and beautiful bathrooms and nice soft bed, and good sports facilities.’ ‘the Virgin lounge, I think. That’s a good experience with all the high tech things. I like that.’
quality √
harm irritability
criticize dissatisfaction
Language review
Talking about future
plans
Useful ways to talk about the future
• Use ‘will + verb’ to express a voluntary action or promise
Worst: ‘things out of your control’ such as bad accommodation and delayed or cancelled flights.
Listening
Business traveler’s priorities
E Listen to what Stephanie says about future business travel and complete her prediction below.

Unit 5 book2 体验商务英语综合教程2

Unit 5 book2 体验商务英语综合教程2

Language focus 1:some/any
some Used in positive statements To get tips, some things work and others do not. I would like some information about hotels. There are some very good restaurants near our office. Used in offers & suggestions Would you like some music? They have very good desserts. Would you try some? any Used in most questions Have you got any accommodation for tonight? Are there any good restaurants nearby? Used in negative statements We haven’t got any accommodation tonight. I don’t think there is any good restaurants nearby.
C
Underline the correct word to complete each sentence. 1.You ask for the receipt/menu at the start of a meal. 2. You ask for the menu/bill at the end of a meal. 3.You ask for the bill/ receipt after you pay.
a) Hotel rooms b) taxi c) Health center d) Restaurant e) Salon f) Hotel reception

Unit-2-Selling-online 体验商务英语综合教程2(课堂PPT)

Unit-2-Selling-online 体验商务英语综合教程2(课堂PPT)

Online shopping
tips
Know who you’re dealing with. Anyone can set up shop online under almost any name. Confirm the online seller’s physical address and phone number in case you have questions or problems. If you get an email or pop-up message while you’re browsing that asks for financial information, don’t reply or click on the link in the message. Legitimate companies don’t ask for this information via email.
Know exactly what you’re buying. Read the seller’s description of the product closely, especially the fine print. Words like “refurbished,” “vintage,” or “close-out” may indicate that the product is in less-than-mint condition, while name-brand items with “too good to be true” prices could be counterfeits.
Reading (Virtual Pocket
Money)
Listening (online selling vs. high street selling)

体验商务英语综合教程2unit1careerreading译文

体验商务英语综合教程2unit1careerreading译文

体验商务英语综合教程2unit1careerreading译文第一篇:体验商务英语综合教程2 unit1 career reading译文让你的事业更上一层楼的方法著名的人力资源招聘服务公司Ajilon Finance 为你的事业发展提出了如下的建议:1.列出优先事项清单,概述每天所要完成的任务。

写下你的短期目标和长期目标,经常评估自己的进步,集中思想于目标上。

2.你是否真的在上班?也许你的人在上班,你的心呢?3.学会如何通过他人工作。

分派任务是任何级别的人员都应该掌握的一项重要技能。

4.寻求机会来拓展你的技能。

例如,你可以参加专业发展研讨会。

5.与同事交往。

这种交往会帮助你了解其他部门的情况。

6.创建你自己的目标。

确立你在专业方面所要达到的目标,以及实现这一目标你所需要具备的技能。

7.乐意去做你不乐意去做得事。

接受强迫你尝试新事物的挑战。

8.清楚地知道你想要什么。

如果你觉得你应该升职,那就提出升职的要求。

9.抽空休息,放轻松。

享受个人生活,做让自己高兴的事,这会帮助你提升工作表现。

10.寻求满足感。

如果你对当前的职业感到失望,想办法转变你的工作,向你希望的方向发展。

如果这仍不能解决问题,也许是该找份新工作的时候了。

Ajilon Finance 的总裁兼首席运营官Lebovits 先生说:“如果你遵循这些建议,这会大大增加你更多赚钱,更早升职,更快进步的机会。

”第二篇:体验商务英语4 综合教程《体验商务英语4 综合教程》课程教学大纲一.课程基本信息课程编号:0142524 课程类别:选修总学时:36 课程简介:商务英语课程作为翻译专业的一门专业先选课程,主要目标是培养学生掌握国际贸易的基础知识、基本技能,能独立从事一般的对外贸易业务工作。

具备听说读写译的基本技能,语音语调正确、语法概念清楚,能用英语较熟练地从事外事接待、外贸业务洽谈的口、笔译工作。

在培养学生英语语言能力的同时让学生了解和熟悉各种商务情景和商务活动,掌握相关的商务及商务文化知识,并使他们能够把所学的知识运用到各种商务活动中。

体验商务英语综合教程2 教案

体验商务英语综合教程2 教案

外语系教案第次课学时:授课时间:第周Context: Unit 1Title: IntroductionsThe tone of a business relationship can be set by an initial introduction. It is important to make a good impression right from the first handshake. When meeting businesspeople for the first time, is it better to be formal or informal? If in doubt, advise students to adopt a more formal approach. Here are some points to remember when making business introductions in English-speaking Western countries:a.Introduce businesspeople in order of professional rank –the person of highestauthority is introduced to others in the group in descending order, depending on their professional position.b.When possible, stand up when introductions are being made.c.If clients are present, they should be introduced first.d.The same and title of the person being introduced is followed by the name and titleof the other person.PROCEDURESLesson 1Starting upSs listen to four businesspeople and match the speakers to their business cards. Vocabulary 1: Job titlesSs list word as job titles or departments. Then Ss talk about their jobs or studies. Vocabulary 2: NationalitiesSs match countries and nationalities.Reading: Describing peopleThis reading section can be completed in two parts. Ss can start preparatory work on the article about Phil Knight, the founder and CEO of Nike, and complete Exercise A. Lesson 2Reading: Describing peopleSs complete more detailed comprehension questions about Phil Knight (Exercise B and C). Language focus 1: to beSs are introduced to positive and negative forms of the verb to be.Language focus 2: a/an with jobs; wh- questionsSs look at the use of a/an before vowels and consonants and are introduced to what, who and where question words.Lesson 3Listening: Talking about yourselfSs listen to three people talking about their jobs.Skills: Introducing yourself and othersSs listen to three conversations where people introduce themselves and others. They then practice introductions.Lesson 4Case study: Aloha in HawaiiSs find out information about people at a conference.WritingSs write an e-mail about two people from the conference.第次课学时:授课时间:第周Context: Unit 2Title:Work and leisureIt has never been easy to balance work and leisure. During the late twentieth century the concept of a job for life was largely replaced by the short-term contracts favored by the enterprise culture. Some found themselves with too much free time n their hands when company restructures led to redundancies. Others saw leisure time shrink and working hours increase in exchange for greater financial rewards. The British TUC estimates that, despite European Union legislation, 4 million people in the UK work more than 48 hours per week and 1 in 25 work over 60 hours. It is thought that managers and professional staff work the longest hours.PROCEDURESLesson 1Starting upSs listen to four people talking about what they want from work and make word partnerships.Vocabulary 1: Days, months, datesSs practice days, months and dates and use the prepositions in, at and on with time phrases.Lesson 2Reading: Describing your routineSs read an article about the working day of Michael Dell, Chairman of Dell computers. Language focus 1: Present simpleSs look at the present simple to talk about habits and work routines.Vocabulary 2: Leisure activitiesSs use leisure activities, verbs and time phrases to talk about leisure time.Lesson 3Language focus 2: Adverbs and expressions of frequencySs complete exercises using adverbs and expressions of frequency and listen to three people talking about their typical day.Skills: Talking about work and leisureSs match questions and answers about work and leisure and then listen to a conversation about what Tim does at the weekend. Afterwards they talk about their own work and leisure activities.Lesson 4Case study: Independent Film CompanySs role play an interview between Human Resources and unhappy employees of a film company.WritingSs use the information from the case study to list the working conditions they want to change.第次课学时:授课时间:第周Context: Unit 3Title:ProblemsProblems are a fact of life. So problem-solving is an essential life skill both at home and in the office. Many pressurized managers in the modern business world may benefit from training in conflict resolution to resolve disagreements. It is wise to deal with sensitive matters face-to-face. Irate e-mails and memos often contain sentiments we would modify if speaking to the person directly. Social psychologist Albert Merabian says that words account for seven percent of communication, tone 38 percent and body language 55 percent. These elements are particularly useful in understanding and resolving potential conflict situation but can be lost in cyber communication. PROCEDURESLesson 1Starting upSs match sentences and problems and listen to five phone calls to identify the product and the problem.Vocabulary: AdjectivesSs look at the adjectives and their opposites and use too and enough.Lesson 2Reading: Dealing with problems at workFour people answer the question: ‘What are the biggest problems facing your company?’Language focus 1: Present simple: negatives and questionsSs match questions and answers, make negative sentences and practice the question forms in a role play.Lesson 3Language focus 2: have gotSs look at the use of have got, haven’t got and Have you got? To talk about possession. Skills: Telephoning: solving problemsSs listen to four phone calls where people talk about problems. Then they role play a phone conversation talking about problems with a product.Lesson 4Case study: Blue HorizonGuests of a holiday company compare their holiday apartments with the holiday brochure and complain to a representative of the company.WritingSs listen to a voice mail and write a telephone message for the manager of Blue Horizon. 第次课学时:授课时间:第周Context: Unit 4Title:TravelAround 1400 BC Polynesians paddled across the open ocean in canoes, serching for new trading partners, and the age of business travel began. The modern businessperson is more likely to choose flying as the quickest way of getting from A to B. Although safer than canoe, this can still pose hazards. Frequent fliers are likely to encounter a number of hurdles that can lead to increased stress levels. First, you have to acturally get on the plane. Most airlines overbook to minimise seat wastage and no-shows. This means that if all the passengers who actually booked seats turn up, there could be a shortage of place. If there are not enough volunteers to give up their seats, then you may find yourself bumped – denied boarding and put on a later flight.PROCEDURESLesson 1Starting upSs talk about things they like and don't like when travelling on business. Vocabulary: Travel detailsSs practise the alphabet and numbers 1-100 and match verbs and travel phrases. Listening: Listening for informationSs listen and answer questions about travel information.Lesson 2Language focus 1: can/ can’tSs put a dialogue into the correct order and then listen to check. Then Ss role play a conversation using can/ can’t.Reading: Business hotelsSs read about facilities in The Tower Hotel.Lesson 3Language focus 2: there is/ there areSs complete sentences using ther is/ there are and carry out a role play about a new job abroad.Skills: Making bookings and checking arrangmentsSs listen and answer questions about booking a hotel room before role playing a similar situation.Lesson 4Case study: Pacific HotelA hotel manager and assistant manager allocate rooms to twelve guests at a small hotel. WritingSs write a fax to one of the guests confirming arrangements.第次课学时:授课时间:第周Context: Unit 5Title:Food and entertainmentFood can communicate complex messages about status, nationally and identity. The fashion for eating out in restaurant was adopted by the upper classes during the French revolution. Most English words relating to eating out are adopted from the French (hotel, café, menu, chef, etc.) including restaurant, which was originally from the French verb meaning ‘to store’. Later, the migrations of the twentieth century proved fertile ground for mingling cuisines and a knowledge of the vast variety on offer is viewed as a mark of modern cosmopolitan taste.PROCEDURESLesson 1Starting upSs talk about the kind of food they like and match dishes and countries. Vocabulary: Eating outSs look at food groups and different parts of a menu.Reading: TippingThis reading section can be completed in two parts. Ss match jobs with places where people work. Then Ss talk about what services they tip before completing a table about which countries tip most often (Exercises A-C).Lesson 2Reading: TippingSs read an article about factors that encourage people to tip and answer comprehension questions (Exercises D-E).Language focus 1: some/anySs correct mistakes using some and any and underline the correct words in a dialogue. Listening: Ordering a mealSs listen to what a man and a woman order in a restaurant.Lesson 3Language focus 2: Countable and uncountable nounsSs identify countable nouns and complete exercises using a lot of, many or much. Skills: EntertainingSs look at language for entertaining visitors in a restaurant and listen and respond to a waiter’s questions.Lesson 4Case study: Which restaurant?Three colleagues decide which restaurants to choose to entertain three important customers.WritingSs write an e-mail inviting a customer to dinner and giving details about the restaurant. 第次课学时:授课时间:第周Context: Unit 6Title:SalesThings have come a long way since the days when peddlers went from door to door selling wares from a pack. Now advertisements pop up as text messages. Goods can be ordered by mall order. We can compare prices, get quotes, check if an item is in stock and place an order without moving away from our computer screen. In some ways the methods o buying and selling have undergone a revolution and in others little has changed since the early 1900s when keywords in sales were service and relationships. A modern sales force uses a mixture of tried and tested techniques and new technology to increase sales. The foundation of modern sales techniques was developed in the 1950s and includes gaining the client’s interest, building desire by showing product features or giving samples, increasing conviction by comparing the product with competitors or using statistics to highlight benefits and, finally, closing the deal.PROCEDURESLesson 1Starting upSs listen to three people talk about where and when they buy products. Vocabulary 1: Buying and sellingSs complete a sales leaflet for a computer company and listen to a conversation between a buyer and seller.Lesson 2Reading: Thirsty for success?Ss read a job advertisement for a sales representative in a soft drinks company. Language focus 1: Past simpleSs complete a sales report using the past simple.Vocabulary 2: Buying and sellingSs complete a leaflet for a car hire company.Lesson 3Listening: SellingKevin Warren, the Vice President, Sales and Marketing, of Coca-Cola Enterprises, gives some advice to salespeople.Language focus 2: Past time referencesSs are introduced to expressions that refer to the past, such as ago, last (week), for, on, from… to, in and during.Skills: Presenting a productSs listen to a salesperson presenting a product at a trade fair. Then they role play being the buyer and seller at a trade fair.Lesson 4Case study: Link-up LtdA company sells mobile phones and service packages. Ss role play being salespeople and customers.WritingSs write an e-mail to a colleague about what phone and service package a customer wants, using information from the case study.第次课学时:授课时间:第周Context: Unit 7Title:PeopleWhat charactreristics can help people to succeed in business and in life? A positive attitude, intelligence, perserverance and self discipline all help. Are the personality traits that contribute to success or failiure genetic? Or do we learn these characeristics are we grow up? Experts still disagree as to whether nature or nurture is more important.Can personality and intelligence be measured? IQ and psychometric tests remain popular, and the latter are still used by many companies as part of the selection process. However, in recent years the idea that only one type of intelligence exists has been criticised. Howard Gardner developed the theory of multiple intelligence. This said that people have a number of different types of intelligence that they possess to varying degrees. These are linguistic, musical, logical-mathematical, spatical, body-kinesthetic, intrapersonal(e.g. insight) and interpersonal (e.g. social skills and the ability to understand and motivate other people).PROCEDURESLesson 1Starting upSs answer a questionnaire about what sort of person they are.Vocabulary: Describing peopleSs look at the adjectives to describe people’s personalities.Listening: A difficult colleagueA property developer talks about a colleague who left the company.Lesson 2Language focus 1: Past simple: negatives and questionsSs focus on past simple negatives and questions and write questions using Why, How long, What, When and Where.Reading: Stella McCartneySs read an article about the fashion designer Stella McCartney. Ss then match verbs and nouns to make word partnerships.Lesson 3Language focus 2: Questions formsSs look at yes/no questions and open questions. They complete a questionnaire and then listen to check answers.Skills: Negotiating: dealing with problemsSs listen to a conversation about problems of understafing in a company. Then they role paly a conversation negotiating a new company car.Lesson 4Case study: A people problemA US food coompany has problems with a business manager.WritingSs write a memo aobut their meeting.第次课学时:授课时间:第周Context: Unit 8Title:MarketsIf a company wants to sell a product or service successfully, it ust identify the target market. There are many different types of market to choose from. The mass market aims to sell to as many people as possible, crossing age and income groups. In contrast, a niche market focuses on a narrowly defined group fo customers. It often caters to a need that has been overlooked by those suppliers who cater to markets which deal in more mainstream products or sevices. Focussing on niche markets can be cost effective as marketing campaigns can sim budgets directly at potential customers, for example through advertising on local radil or in magazines targeting special interst gorups. PROCEDURESLesson 1Starting upSs ask and answer questions about a populatioin pie chart.Vocabulary: Types of marketSs listen and repeat large numbers and look at adjectives to describe markets.Lesson 2Reading: The car market in ChinaSs answer quesitons and search for large numbers in an article aobut the Chiese car market.Language focus 1: Comparatives and superlativesSs practice comparative and superlative forms of adjectives..Lesson 3Listening: Doing business in RussiaSs listen to three parts of a presentation about doing business in Russia.Language focus 2: much/ a lot, a little/ a bitSs use the language to compare cars and pool talbes and use a bar chart to talk about sales in Russia and Poland.Skills: Telephoning: solving problemsSs listen to three marketing executives talking about a new snack bar and then role play taking part in a marketing meeting.Lesson 4Case study: Cara CosmeticsA body care company is launching a new shampoo. Ss siscuss the name , size and price of the product, main outlet and income group of the target market.WritingSs write a short description of the new shampoo for Cara Cosmetics catalogue.第次课学时:授课时间:第周Context: Unit 9Title:CompaniesA company is an organisation that produces goods or services to make a profit. There ar e many different types.A small business might become a medium or large business. If a company sells directly to the public, it is a retil business. A wholesale business sells goods in bulk to other companies. Some companies have Ltd in their name. This stands for limited company. Here, shareholders only lose what they invested if the company goes bankrupt. A company with PLC after its name is a Public limited company – its shares can be freely bought and sold. In contrast a Private limited company only passes shares to another person if other shareholders agree. A conglomerate consists of several companies that have joined together. A multinational or transnational company has global operations in many different countries.PROCEDURESLesson 1Starting upSs do a companies quiz and then talk about famous companies from their country. Listening: The Mini rangeSs listen to the Corporate Communications Managers for the Mini range of cars at BMW. Language focus 1: Present continuousSs look at the present continuous for temporary ations and things that are happening now.Lesson 2Vocabulary: Describing companiesSs complete exercises to describe two companies and then complete a company profile. Reading: LVMHSs read about LVMH, the luxury goods manufacturer.Lesson 3Language focus 2: Present simple or present continuousThe tenses are compared and contrasted. Ss then do exercises to find the correct tense before carrying out a role play showing someone around a company.Skills: Starting a presentationSs listen to the start of a presentation and use notes to introduce their own presentation.Lesson 4Case study: You and your companySs role play introducing themselves and their company at a training course on giving presentations.WritingSs write a short profile about their company from the information in the case study.第次课学时:授课时间:第周Context: Unit 10Title:The WebNow that the Internet has arrived, it is difficult to imagine how we lived without it; it is has revolutionised communications. Changes are taking place at an incredible speed. Hardware is becoming more compact, faster and more affordable, allowing more individuals and companies to utilise the Net. In the past, research took longer, important documents got lost in the post and information could be difficult to find. Unfortunately this revolution has brought with it a new set of problems. Research is certainly quicker but connections can be slow, making it difficult to access the websites that you need. Documents can still get lost, but now they float around cyberspace. Spam can be a problem when you e-mail account becomes overloaded with advertising that you don't want. But more sinister are the various computer viruses which can make your computer crash. And not all countries have equal access to the advantages of new technology. PROCEDURESLesson 1Starting upSs listen to people talking about what they use the Internet for and then talk about their own Internet use.Vocabulary: Internet termsSs read advice about using the Internet and match Internet terms with their definitions.Listening: Website designA website designer talks about his job.Lesson 2Language focus 1: Talking about future plansSs look at the use of the present continuous for future use and going to for future plans. Reading: E-commerceSs look at an article about making money form the internet.Vocabulary 2: Time ecpressionsSs complete future time expressions such as by net year, in two week s’ time, tomorrow evening, in the near future.Lesson 3Language focus 2: willSs use will to complete exercises about future events and predictions. Then they role play a meeting to talk about the launch of a new website.Skills: Making arrangemensSs listen to four people making and changing arrangements by phone and role play similar situations.Lesson 4Case study: Isis Books plcThe marketing director and two sales representatives of an Internet business book company plan a sales trip to Poland and Russia.WritingSs write an e-mail to customers to confirm the date and time of the appointment arranged in the case study..第次课学时:授课时间:第周Context: Unit 11Title:CulturesCompanies which deal in the global marketplace need to be able to adapt to different business cultures. It is easier to make a good impression in our own culture than in another, where our knowledge of the language and rules of behavior may be limited. Knowledge of the protocol and etiquette in the countries we do business with is essential. Protocol is adhering to the correct procedures and conduct in formal situations. This involves knowing the acceptable way to behave and includes formalities of rank, which denotes the level of a person’s position in an organisation. Etiquette focusses on communicating in a respectful and polite way in accordance with the good manners and accepted norms of the culture.PROCEDURESLesson 1Starting upSs look at tips for visiting another country or doing business there.Vocabulary: Company culturesSs complete sentences about different company cultures.Listening: Cultural mistakesSs listen to three people talk about cultural mistakes they have made.Lesson 2Language focus 1: should/ shouldn'tSs use should and shouldn't to give advice and make suggestions.Reading: Fast food in JapanAn American sandwich chain has problems with their Japanese franchise. Ss are introduced to phrasal verbs.Lesson 3Language focus 2: could/ wouldSs look at could and would to make requests and offers.Skills: Identifying problems and agreeing actionSs listen to a human resources manager talking to the general manager of a company about problems with an employee. The Ss role play a similar problem.Lesson 4Case study: A change of cultureA general manager of an overseas bank encounters problems from the staff when she wants to introduce new ideas.WritingSs write action minutes for the meeting they had in the case study.第次课学时:授课时间:第周Context: Unit 12Title:JobsThere are valuable skills that make job seekers attractive to employers:Technical skills – which include the specialist knowledge that will help them do the job. Personal skills –personality, attitude, personal work habits and style. (Can they work under pressure? Can they work as a part of a team as well as unsupervised?). Transferable skills – the basic skills learnt through everyday situations or previous work experience that can be usefully applied to a new position.PROCEDURESLesson 1Starting upSs discuss which jobs should get the highest salary and what aspects they would like or not like in a job.Vocabulary: Skills and abilitiesSs use verbs to complete a job advertisement.Language focus 1: Present perfectSs look at the use of the present perfect to talk about actions that continue from the past to the present.Lesson 2Reading : A curriculum vitaeSs put headings in the correct place and answer questions about a curriculum vitae.Lesson 3Language focus 2: Past simple and present perfectThe tense are compared and contrasted. Ss complete a text using the correct form of the verb and look at time expressions that go with each tense.Skills: Interview skillsSs look at interview tips, listen to an interview and role play an interview situation.Lesson 4Case study: High Profile Inc.The marketing director and the human resources director of a sports agency interview candidates for a job.WritingSs write a letter to the successful candidate from the case study interview.第次课学时:授课时间:第周Book IIContext: Unit 1Title:CareersReports of the death of the traditional career have been greatly exaggerated. Despite the growth of outsourcing (buying in services that were previously performed by a company’s employees from outside the organisation) and teleworking by freelancers working from home communicating via the Internet, most professional people still go to what is recognisably a job in a building that is recognisably an office. The average tenure, the length of time that people spend in a particular job, has remained unchanged (at about seven years) for two decades.PROCEDURESLesson 1Starting upSs talk about their level of ambition and say what makes for a successful career. Vocabulary: Career movesSs look at typical word combinations and verbs used with career.Listening : Human resources and recruitmentSs listen to a public relations professional who advises companies on human resources and recuitment.Lesson 2Reading: Female train driversSs read an article about the recruitment of female underground train drivers in London.Language review: Modals 1Ss look at modals used for ability, requests and offers (can, could and would) and do exercises based around a job interview.Lesson 3Skills: Telephoning: making contactSs listen to some calls and learn how to get through to who they want to speak to, leave messages, etc.Lesson 4Case study: Blue HorizonSs choose the right candidate for an internal promotion within an international training company.第次课学时:授课时间:第周Context: Unit 2Title:Selling onlineThe world of e-commerce moves fast. The dotcom frenzy of the late 1990s, with companies raising vast amounts of money from investors, for example just to sell dog food over the Internet, came and went, and some organisations removed the dotcom suffix from their names, so much did it become a synonym for failure. E-commerce courses in business schools are no longer oversubsribed and no longer preaching that ‘everything has changed’. Companies look more at how e-commerce can be used in conjunction with other methods of selling: in retailing this means clicks and mortar, combining traditional retail outlets with online operations, ratther than investing in a whole new expensive infrastructure.PROCEDURESLesson 1Starting upSs talk about traditional shopping versus buying online and goods typically bought online Vocabulary: Shopping onlineSs work on words related to buying and selling.Listening: Selling onlineSs listen to the founder of the British operation of Amazon talk about how to succeed in online selling.Lesson 2Reading: Virtual pocket moneyTeenagers buy a lot online. The article looks at payment methods they can use to do this. Language review: Modals 2Ss apply modals for obligation, necessity and prohibition (must, need to, have to and should) in the context of rules for an online book club and in an interview.Lesson 3Skills: Negotiation: reaching agreementSs discuss tips for successful negotiating, listen to a negotiation and then role play one themselves.Lesson 4Case study: Blue HorizonA traditional package holiday company wants to team up with an online business. Ss role play negotiations between the two companies.第次课学时:授课时间:第周Context: Unit 3Title:CompaniesMultinationals are the most visible of companies. Their local subsidiaries give them sometimes global reach, even if their corporate culture, the way they do things, depends largely on their country of origin. But the tissue of most national economies is made up of much smaller organisations. Many countries owe much of their prosperity to SMEs (small and medium-sized enterprise) with tens or hundreds of employees, rather than the tens of thousands employed by large corporations. Small businesses with just a few employees are also important. Many governments hope that the small businesses of today will become the multinationals of tomorrow, but many owners of small companies chose to work that way because they find it more congenial and do not want to expand. PROCEDURESLesson 1Starting upSs talk about the types of company they would most like to work for and the business sector they work in now.Vocabulary: Company vocabularySs look at vocabulary used to describe companies and that used in company reports to describe performance.Listening: Reasons for successSs listen to the sales manager of a UK motocycle manufacturer talk about the factors that make his company successful.Lesson 2。

(完整版)Unit-2-Selling-online体验商务英语综合教程2---

(完整版)Unit-2-Selling-online体验商务英语综合教程2---

Online shopping
tips
Know who you’re dealing with. Anyone can set up shop online under almost any name. Confirm the online seller’s physical address and phone number in case you have questions or problems. If you get an email or pop-up message while you’re browsing that asks for financial information, don’t reply or click on the link in the message. Legitimate companies don’t ask for this information via email.
Skills (reaching agreements)
Case Study (negotiate & e-mail)
Starting up A Do you enjoy shopping? Do you shop online?
B Which of the following goods do you think are suitable to be bought online?
Keep a paper trail. Print and save records of your online transactions, including the product description and price, the online receipt, and copies of every email you send or receive from the seller. Read your credit card statements as you receive them and be on the lookout for unauthorized charges.

Unit 5 Stress体验商务英语综合教程2

Unit 5 Stress体验商务英语综合教程2
It is not work that kills men, it is worry.
Useful quotes about stress
Maturity is achieved when a person accepts life as full of stress. Stress is the spice of life. No one dies from working too hard. But when people don't get any recognition in their work, the stress of that lack of control can kill them. It’s not stress that kills us, it is our reaction to it. One of the symptoms of an approaching nervous breakdown is the belief that one's work is terribly important. Stress is an ignorant state. It believes that everything is an emergency. Stress is the trash of modern life - we all generate it but if you don't dispose of it properly, it will pile up and overtake your life.
b) b) a) a) b) a)
Reading
A career change
D Find words in the article which mean:

体验商务英语综合教程2第三版八单元答案

体验商务英语综合教程2第三版八单元答案

体验商务英语综合教程2第三版八单元答案1、Last year Polly _______ an English club and has improved her English a lot. [单选题] *A. leftB. sawC. joined(正确答案)D. heard2、You could hardly imagine _______ amazing the Great Wall was. [单选题] *A. how(正确答案)B. whatC. whyD. where3、Many volunteers _______ food and water to the local people in Japan after tsunami(海啸). [单选题] *A. gave out(正确答案)B. cut outC. put outD. found out4、My brother usually _______ his room after school. But now he _______ soccer. [单选题] *A. cleans; playsB. cleaning; playingC. cleans; is playing(正确答案)D. cleans; is playing the5、—______ pencils are these?—They are Tony’s.()[单选题] *A. WhatB. WhereC WhoD. Whose(正确答案)6、The reason why I didn't attend the lecture was simply()I got a bad cold that day. [单选题] *A. becauseB. asC. that(正确答案)D. for7、No writer will be considered()of the name until he writes a work. [单选题] *A. worthlessB. worthy(正确答案)C. worthwhileD. worth8、The work will be finished _______ this month. [单选题] *A. at the endB. in the endC. by the endD. at the end of(正确答案)9、Though my best friend Jack doesn’t get()education, he is knowledgeable. [单选题] *A. ManyB. littleC. fewD. much(正确答案)10、I like this house with a beautiful garden in front, but I don't have enough money to buy _____. [单选题] *A. it(正确答案)B. oneC. thisD. that11、He has two sisters but I have not _____. [单选题] *A. noneB. someC. onesD. any(正确答案)12、The teacher has his students_____a composition every other week. [单选题] *A.to writeB.writtenC.writingD.write(正确答案)13、19._______ will the film Country Road last? [单选题] *A.How farB.How oftenC.How soonD.How long(正确答案)14、In the future, people ______ a new kind of clothes that will be warm when they are cold, and cool when they’re hot.()[单选题] *A. wearB. woreC. are wearingD. will wear(正确答案)15、—Why do you look so ______?—Our team won the basketball match!()[单选题] *A. angryB. excited(正确答案)C. nervousD. unfair16、Generally speaking, it is _______ to ask a woman’s age in western countries. [单选题] *A. possibleB. importantC. not polite(正确答案)D. polite17、Tom and Mary's house bought last year is()Lucy, s. [单选题] *A. the three size ofB. three times the size of(正确答案)C. as three times large asD. three times as larger as18、You wouldn' t have caught such ____ bad cold if you hadn' t been caught in ____?rain. [单选题] *A. a, /B. a, aC. a,the(正确答案)D. /, /19、54.—________?—Yes, please. I'd like some beef. [单选题] *A.What do you wantB.May I try it onC.Can I help you(正确答案)D.What else do you want20、--Jenny, what’s your favorite _______?--I like potatoes best. [单选题] *A. fruitB. vegetable(正确答案)C. drinkD. meat21、70.Would you like ________,sir? [单选题] *A.something else(正确答案)B.nothing elseC.else somethingD.else anything22、This is the news _______ you want to know. [单选题] *A. that(正确答案)B. whatC. whenD. who23、15.This kind of bread is terrible. I do not want to eat it ________. [单选题] * A.any more(正确答案)B.some moreC.no longerD.some longer24、If the manager had to choose between the two, he would say John was _____ choice. [单选题] *A. goodB. the bestC. betterD. the better(正确答案)25、We should have breakfast every day to keep ______. [单选题] *A. healthB. healthy(正确答案)C. healthilyD. the healthy26、I have to _______ my glasses, without which I can’t read the book. [单选题] *A. put upB. put awayC. put downD. put on(正确答案)27、26.—Mary, is this your pen?—No, it isn't. ________ is black. [单选题] *A.MyB.IC.MeD.Mine(正确答案)28、55.There is a ________ on in the bookshop. Let's go to buy some books. [单选题] * A.movieB.matchC.sale(正确答案)D.concert29、We have _______ a double room with a bath for you in the hotel. [单选题] *A. boughtB. reserved(正确答案)C. madeD. taken30、I think you should buy this novel. It is really worth _____. [单选题] *A. reading(正确答案)B. being readC. readD. to read。

Unit-2-Selling-online-体验商务英语综合教程2-

Unit-2-Selling-online-体验商务英语综合教程2-

Online shopping websites
Starting up
C
Why do some people prefer not to buy goods and services online?
You may find that goods are not suitable when they arrive or get things you did not order.
Keep a paper trail. Print and save records of your online transactions, including the product description and price, the online receipt, and copies of every email you send or receive from the seller. Read your credit card statements as you receive them and be on the lookout for unauthorized charges.
Unit 2 Selling online
Quotation
This quotation means a bad business idea will not work any better just because it is being used as the basis for selling via the Internet. The technology will not, in itself, make up for any deficiencies.
The Internet is an exciting tool that puts vast information at your fingertips. With a click of a mouse, it lets you buy an airline ticket, book a hotel, send flowers to a friend, or purchase your favorite stock. Good deals, convenience and choices abound on the Internet. But before you use all the Internet has to offer, be "cyber" smart and make your online experience safe.

Unit-2-Selling-online 体验商务英语综合教程2(课堂PPT)

Unit-2-Selling-online 体验商务英语综合教程2(课堂PPT)

Vocabulary B Make phrases that match definitions 1 – 7.
Shopping Online
credit card
guarantee
cooling off
stock
money back
period
method of
credit
interest-free
Know what it will cost. Check out websites that offer price comparisons and then, compare “apples to apples.” Factor shipping and handling — along with your needs and budget — into the total cost of the order. Do not send cash under any circumstances.
Vocabulary A Choose the correct word to complete each sentence.
Shopping
Online 1. We offer a ___d_is_c_o_u_n_t___ to customers who buy in bulk. 2. We ask customers who are not fully satisfied to _r_e_t_u_rn__ 3. goods within seven days. 4. 3. In order to get a fulrle_fu__n_d____, customers must send 5. back goods in the original packaging. 6. 4. Goods will bdes_p_a_t_c_h_e_d___ within 24 hours of your order. 7. 5. Goods are kept in ouwra_r_e_h_o_u_s_e___ until ready for deliver 8. 6. Products and services offered at a large discount are 9. generally a(n)b_a_rg_a_i_n_____.

Unit 9 Managing people 体验商务英语综合教程2

Unit 9 Managing people 体验商务英语综合教程2

1 plan in advance. and conditions.
true
2 find out about the local language, culture
true true 3 get to know the local people. possible questions
4 try to become experts as soon as false true
1 a) report to b) report on 2 a) apologize for b) apologize to
√ √ √ √ √ √ √ √ √ √
3 a) talk to b) talk about 4 a) agree with b) agree on 5 a) argue about b) argue with
5 spend time observing and asking
listening
Good managers
C Listen to the third part of the interview and answer these questions.
1 What do foreign managers often want from Asian staff? They mistakenly want them to be more forceful, to deal with problems logically and to be ambitious.
I believe managing is like holding a dove in your hand. If you hold it too tightly you kill it, but if you hold it too loosely, you lose it.

体验商务英语-综合教程2-U1-Fast-Track-Inc

体验商务英语-综合教程2-U1-Fast-Track-Inc

Nature of new sales position
•Only a few contracts with senior managers at client companies •Developing sales and increasing numbers of customers •Managing sales team-more motivated, dynamic, effective 3
Fast-Track Inc. Training videos and management training courses Boston, US, with a subsidiary in Warsaw, Poland Poor (30% below target) because •Sales reps not motivated •High staff turnover •Previous manager-no clear strategy
Case study
Background
Fast-Track Inc., based in Boston, US, sells corporate training videos and management training courses. Fast-Track is looking for a new Sales Manager for its subsidiary in Warsaw, Poland. Fast-Track advertised the vacancy only inside the company as it believes in offering career opportunities to its staff. The subsidiary’s recent sales results were poor. Sales revenue was 30% below target. The reasons are:

Unit 5 Stress体验商务英语综合教程2

Unit 5 Stress体验商务英语综合教程2

He doesn’t take work to do at home or think about work when he’s not working, unlike when he was at the bank
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Dealing
work?
with stress
Cary L Cooper
B Listen to the first part of the interview and answer
the questions.
1 According to Prof. Cooper, what are the 2 major causes of stress at work? - Firstly, increasing ___j_o_b__i_n_s_e_c_u_r_i_t_y___. - Secondly, working l_o_n_g__h__o_u_r_s__i_s__b_e_c_o_m__i_n_g__c_o_m__m_.on
the first time • asking your boss for a pay rise • dealing with a customer who has a major
complaint
Can you think of any other stressful situations?
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• Recently ,Fabtek conducted Gadget PIC,a
company with over 2000 products and a wordwide network of sales offices.Gadget has designed and developed many bestselling eletronic,household and automobile products.Fabteck has asked Gadget to come up with new ideas for using Protean.Here is an extract from a letter which Fabteck’s Chif Executive sent to Gadget’s Development Manager.
Group4
members
** ** **
Case study
F
Fabtek is a small company that produces a new type of fabric called Protean.
The advantages of Protean
4.Its target consumers and main buyers Someone who likes fashion
5.An advertising and promotion plan Do ads n TV and take advertages of computers
Future clothing
2.Protean steering wheel

Better grip for drivers Safer than all other steering wheels Very pleasant to the touch Low production costs
3.Protean watch straps



1)light strong long-lasting 2)thick thin 3)it can be made in any color 4)flexible soft 5)can conduct electricity
Products using Protean


1.A description of the products Cloth
2.Its selling points Fashion
3.Ways in which the products is really new Have tiny vials,doses of medicinns,spiritual significance
1.‘Dazzle’:a rang of shoes for young women Light and comfortable-adapt to the shape of a person’s foot Their colour can be changed at any time Shiny, smart and very durable Ideal for dancing
We are looking for partners to
manufacture products using Protean. We want to work with firms that are creative and which can design exciting,innovative products.We invite you to send us three concepts for new products.

Waterproof and easy to clean Anyone can wear them-non-allergic More beautiful than other straps Light up in the dark
An opportunity for Gadget PIC
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