新视野商务英语(下册)大纲

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新视野商务英语综合教程2unit4

Successful product placements can be surprisingly rewarding. One famous example occurred in Steven Spielberg's film E.T., in which the loveable alien was lured out of hiding by following a trail of candies called Reese's Pieces. As the film became a huge success, the sales of Reese's Pieces rose substantially.
Unit 4 Promoting
Yet, poor product placement can also turn people off. Feng Xiaogang, the director of If You Are the One, apologized to the public when his film was condemned for featuring too many brands. Casino Royale, one of the James Bond films, was criticized about the ways the products were featured, making the audience feel like they were being cheated and the whole film "one long commercial."
Unit 4 Promoting
2. Do you know any other ways of promotion that are not in the list?

新视野商务英语视听说第四版下册u7

新视野商务英语视听说第四版下册u7第一部分：主题概述1.1 介绍在新视野商务英语学习系列中，第四版下册的第七单元是关于文化多样性的。

这个主题在今天的全球化社会中变得越来越重要，因此学习这一主题将有助于我们更好地了解不同文化之间的差异和共同点。

1.2 主题重要性和意义文化多样性不仅是我们个人成长和发展的重要组成部分，也是商务交流中需要考虑的重要因素。

通过学习这一主题，我们可以更好地了解他人的文化，增进彼此之间的理解和尊重，从而更有效地进行商务沟通和跨文化合作。

第二部分：深度探讨2.1 文化多样性的定义和范围文化多样性指的是来自不同地区、国家或民族的人们之间的文化差异。

这包括语言、宗教、价值观念、习俗、传统等方面的差异。

在商务环境中，文化多样性也体现在商务礼仪、谈判风格、决策方式等方面。

2.2 文化多样性对商务交流的影响不同文化背景的人们在进行商务交流时，往往会受到自己文化的影响。

这可能导致在沟通方式、谈判技巧、合作模式等方面出现误解和冲突。

因此了解文化多样性对商务交流的影响至关重要，可以帮助我们更好地应对跨文化交流中可能遇到的问题。

2.3 跨文化合作的挑战与机遇跨文化合作往往伴随着挑战，但同时也带来了机遇。

挑战主要来自于文化差异带来的沟通障碍、信任缺失以及合作协调的困难。

然而，跨文化合作也为我们提供了更广阔的发展空间和更丰富的思维碰撞，可以促进创新和知识的交流。

第三部分：个人观点和理解在我看来，文化多样性是我们今天这个多元化世界所必须面对和适应的。

作为一名商务人士，我们应该尊重并学会理解不同文化背景的人们，建立跨文化的合作关系。

这需要我们具备一定的跨文化交流技巧和跨文化管理能力，以更好地应对国际商务环境中的挑战和机遇。

第四部分：总结与回顾通过对新视野商务英语视听说第四版下册u7主题的深度探讨，我们更全面地了解了文化多样性对商务交流的影响，以及跨文化合作所面临的挑战与机遇。

在个人观点和理解方面，我们也意识到了尊重文化多样性的重要性。

新视野商务英语(下)学生用书外研版2003年8月第1版

Senior managers or company officers head the various departments or functions within the company,which may include the following.
a.Marketing
b.Public Relations or PR
3.What does this involve?
2.What is his principal role in the company?
1.What contributed to Mr Guerin's transition from general worker to a managerial position?
Unit 2 Recruitment
招聘
Key vocabulary
When a company needs to recruit or employ new people,it may decide to advertise the job or position in the appointments section of a newspaper.
Many large retailers operate from out of town locations with parking facilities,known as either hypermarkets(over 30,000 square metres) or superstores (under 30,000 square metres).
3.Listen to part 2 and answer the questions.

新视野商务英语综合教程2unit7

Unit 7 Recruitment
Unit 7 Recruitment
Internally or Externally?
The primary purpose of human resource to ensure that the organization has a number of reasonably qualified applicants to choose from when a vacancy occurs. However, often a major consideration is whether to promote from within the organization or to hire externally.
Unit 7 Recruitment
On the other hand, external recruitment is expensive. It takes a lot of time and energy to find and handle all the applicants in a selection process. It also requires a long period of orientation during which the new employee may not be very productive.
● External recruitment may be adopted in the following situations: to increase the popularity of the organization on the job market and the job market is full on potential job candidates; to recruit someone who may bring information or methodologies from former employer that can be integrated into best practices; lack of professional talents.

2新视野英语教学大纲.docx

《新视野英语》课程教学大纲（College English）适用专业：非英语专业专科课程编号：010019总学时：约132-260课时学分：8-16学分开设时间：第1-2学年课程性质：公共基础课制定单位：外国语言文学系修订日期：2011年11月一、课程授课对象全校非英语专业大一学生二、课程培养目标与要求本课程要求学生己掌握1000-1600个左右的词汇，在听、说、读、写、译等方面受过初步的训练。

本课程目的是：经过132学时的课堂教学，使学生掌握一定的英语基础知识和技能，发展听、说、读、写的能力，从而能借助词典阅读和翻译有关英语业务资料，在涉外交际的tl常活动和业务活动中进行简单的口头和书面交流。

并指导学生学习英语的方法，培养学生的自学能力和自学习惯，并且为今后进一步提髙英语的交际水平打下基础。

1）知识目标进一步扩大词汇量；纠正英语发咅，把握正确的语咅语调；加强和巩固英语语法知识；增大英语阅读量和加快英语的阅读速度；提高英语听力理解能力；掌握英语的一些口常会话；掌握一些应用文的写作方法和技巧；学握初步的翻译技巧；2）能力目标听：能听懂日常和涉外业务活动中使用的结构简单、发音清楚、语速较慢（每分钟120词左右）的英语对话和不太复杂的陈述，理解基本正确。

说：能简单地进行日常和涉外业务活动的交流。

能就课文内容较熟练地进行问答，并作简单的讨论；经过准备，能简单地复述所听到的或读过的文段，内容有一定的连贯性。

读：能根据上下文理解课文作者的态度和观点。

能借助词典读懂难度略低于所学语言材料, 生词率不超过3%。

阅读速度不低于每分钟50词。

能读懂通用的简短的实用文字材料, 如信函、产品说明等，理解基本正确。

写：能用所学的词汇和语法写出简单的书信、便条和通知，填写简单个人履历表等。

书写格式、行文及常用语等无严重错误，格式基本恰当，表达清楚。

译：能借助词典将接近于教材内容难度的一般题材的文字材料译成汉语。

理解正确，译文达意。

新视野英语六个单元全部大纲

b.Financial cushions make the loss of a job less significant to people
c.The notorious econmic behavoir makes lossing one's job more of a personal sacrifice than a personal shame
para 10 sales promotion can sometimes collide with psychological barriers,and this fact is applicatble to shop owner as well as consumers.
para 11 much like many other marketing aspect ,sales-promotion methods may have to be amended. the techniques employed should be consisitent with the local preferences.
para 7~9 sales promotion is effective in helping consumers become acpuainted with anew product and businesses gain the extra competitive advantage of existing products.
Adhering to a healthy lifestyle.
Para5 Current focus of age research is to find ways to live longer healthily

商务英语 Unit 1 Customers

make a complaint, make a mistake, make a suggestion, make a speech, make a decision, make plans, make money
• There are many other expressions with
ቤተ መጻሕፍቲ ባይዱ
make and do which do not follow these guidelines. It is best to learn these or use a dictionary if you are unsure.
商务英语 Unit 3 RETAILING
教材：新视野商务英语（下）
Unit 3
Objectives
Language focus Skills
RETAILING
Key Vocabulary
Lead-in
Writing
Homework
Objectives
When the learners finish learning this unit, they should be able to

Writing 2 Write a report for the chain of bookshops, based on the information you obtained in the interviews.
Homework

listening to the tape after class. reciting the new words and the text of key vocabulary. writing a composition.

新视野商务英语(下)Unit1 COMPANY STRUCTURES

Skill Focus 1. this job involved… 2.I reported directed to … 3. I was employed as… 4.I worked… 5. the next position I held was… 6. I was then promoted to … 7. In this role… 8.I’ve worked…
7
Reading Refine: improve Modify: make small changes Synonymous with a disposable age: represents our fast-moving world Gillette: major manufacturer of razors and toiletries Manufacture: a firm which makes or produces goods.
He’s decided to look for a new job. I’m afraid I’ve forgotten your name.

actions or situations which started in the past and continue in the present. How long have you worked here? She’s been away on business since last week. I haven’t seen him for several years.

Homework
1.listening to the tape after class. 2.reciting the new words and the text of key vocabulary. 3.writing a composition.

新视野商务英语视听说(第二版)下册第一单元听力原文

Unit 12. Part 2 Listening Practice: Task 1(1) I hope the noise isn’t bothering you?It’s no bother!(2) Why don’t we start at the workshop?Sure. I’ll follow you.(3) What did you think of our factory?Very big and modern.(4) What’s your overall impression?I’m very favourably impressed.(5) How big is your factory?The multiplex of 9 buildings totals 767,708 square feet of floor area.(6) What is your market share?45%(7) How many workers are there in your factory?At present, there are 2,000 workers at the plant.(8) Well, shall we have a break? You must be tired, having seen all of our plants all at once.Not really. But there is a lot to take in. Let’s have break!(9) Are all the products available now?Of course. We have good stock levels.(10) Is there anything else you’d like to see?I’d like to visit your research department.Task 2-2Richard: Good morning. Welcome to our company.Thomas: Good morning. Thank you for your reception.R: I’m Richard Black, the Sales Manager.T: Nice to meet you, Richard. I’m Thomas Brown, the Purchasing Manager from ATC,R: How was your journey?T: Not woo bad. Thank you. Er… Let’s turn to business. Could you tell me how large the plant is? R: It covers an area of 25,000 square metres.T: When was the plant set up?R: In the early 1960s.T: What are your newest products?R: Here are some brochures about our product. Please look on Page 13; all the new products are listed there.T: These products are pretty good. Could you briefly tell me about your production methods? R: Of course. I can show you our production systems on video.T: OK. But if you don’t mind, I prefer seeing the factory for myself.R: That’s fine. I was hoping you would. If you have enough time, we’ll be pleased to give you a tour.T: That’s very kind of you. I’ve been looking forward to seeing your factory.R: When can we arrange the tour? What time would be convenient for you?T: I’m free tomorrow. There’s nothing like seeing products being produced firsthand.R: That’s for sure. You’ll know all about them after the tour.T: I hope to learn a lot from this visit.Part 3. Language Focus A: Follow-upPractice: Task 1Richard: Thank you for coming today, Thomas. We can start any time you’re ready.Thomas: Hello, Richard. I’m all set.R: You said yesterday that you wanted to see the production line. The tour will last about an hour. T: No production.R: First, you’ll have to put on this helmet, I’m afraid.T: OK. But, this one seems a little small.R: Please try this one.T: That’s much better.R: Well, this is our production shop. We will start with the assembly line.T: That’s fine. I’ll just follow you.R: Please stop me if you have any questions.T: OK. I’d like to know if the assembly line is fully automated.R: No, it’s half-automated.T: What’s the monthly output?R: 5,000 units per month. But we’ll be making 6,000 units at the beginning of November.T: That’s wonderful. What’s your usual percentage of rejects?R: Only 1% in normal operations.T: It’s amazing. How do you control the quality?R: All products go through three checks during the whole manufacturing process.T: How do you do that?R: First, our workers will confirm the quality of each part according to the regulations at every point in the process. We also have computer-controlled equipment to test the quality of the semi-finished product and of the final product as well. Lastly, we send some products to our public quality-control centre for checking.T: Wonderful. One more question: Is every part of the process, from the first stages to the finished product, carried out at this plant?R: Absolutely. That keeps us competitive in the tough international market.T: Is that where the finished products come off?R: Yes.Part 4. Video 1P: Welcome to our Ford Rouge Factory tour. First, let me give you a brief introduction of Ford. Ford Motor manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company has core and affiliated automotive brands. The Ford Rouge Factory is located in the south of Detroit at the meeting of the Rouge and Detroit Rivers. The original Rouge complex is a mile and a half wide and more than a mile long. The multiplex of 93 buildings totals 15,767,708 square feet of floor area. Buildings include plants for tire-making stamping, engine casting, frame and assembly. A massive power plant produces enough electricity to light a city the size of nearby Detroit, and a soybean conversion plant turns soybeans into plastic auto parts. Our factory tour has four parts: First, you will take the Historic Driving Tour. Buses will transport you for a narrated tour past famous land marks and behind the scenes of this massive manufacturing complex. It will take approximately20 to 30 minutes. Second is the Rare Historic Footage Viewing. Here you will see a short film of rare, never-before-seen historic footage. You will learn about the triumphs and tragedies surrounding the Rouge. It takes 13 minutes. Third is the Virtual Reality Experience. A virtual reality will provide you with a 360-degree look at how automobiles are made. The approximate time for this is 15 minutes. Finally, we come to the Assembly Plant Walking Tour. You will tour the factory and see where the new Ford F-150s are assembled in the new, lean and flexible manufacturing plant. Visitors will have the opportunity to view the final assembly process from a elevated walkway. The tour takes about 30 to 45 minutes.Part 5. Language Focus B: Follow-upPractice: Task 1Richard: That’s the end of the factory tour, Thomas.Thomas: It’s very kind of you, Richard. Thank you. The tour of the production shop has given me a very good idea of your production process.R: My pleasure! What’s your general impression, Thomas?T: Very impressive. I especially enjoyed the speed of your assembly line. It gives you an edge over your competitors.R: It does. No one can match us where high performance production speed is concerned, and you know, we owe that to our engineers and technicians. They designed and built the assembly line and succeeded in making it operational within six months.T: How much do you spend on new product development every year?R: About 8% to 10% of the gross sales.T: That’s a lot of money. Terrific! If I placed an order right now, how long would it be before I got delivery?R: It would largely depend on the size of the order and the items you want.T: Yes. What’s that building opposite us?R: That’s the warehouse. We keep a stock of the faster moving items so that urgent orders can be met quickly.T: Could you give me some brochures on your products? I’d like to let my manager know more about your production; and if possible, maybe he could also visit the plant someday.R: OK. Here’s our sales catalogue and some literature. Just let me know if you want to bring anyone else for a tour.T: Thank you very much.Part 6. Video 2Lily Wu: Hello! Everyone, I’m Lily Wu. Welcome to our factory and to the virtual Victory Instant Noodle Factory tour. I will be your guide for the tour. First, I want to give you a brief history of the manufacturing process of instant noodles. The first instant noodles were made in Japan in 1958. Today noodles are known around the globe. All over the world, every year, they are consumed at about 80 billion meals. Do you know how instant noodles are made? For such a simple-looking product, the manufacturing process is actually quite complex. Here we reveal the secrets of how instant noodles are made. All the facts are waiting for you on this virtual instant noodle factory tour. Please look at the PowerPoint slides. First, flour is transported by truck from storage silos. The flour is mixed and kneaded in a mixing machine to produce noodle dough. The dough is passed through a pair of rollers to roll it into sheets. The sheets are cut into fine strands. Pre-steaming gelatinses the noodles for easier digestion. The noodles are separated intomeal-sized blocks which are shaped into moulds. Noodles are first cooked in oil and then dried for easy storage and quick preparation by the consumer. The end! Packages of noodles are packed in boxes for shipping. That is the process required to produce instant noodles! Now let’s go to the production shop.。

新视野商务英语综合教程第二册

新视野商务英语综合教程第二册简介《新视野商务英语综合教程第二册》是一本面向商务英语学习者的教材。

它旨在帮助学习者提高商务英语的听、说、读、写能力，并提供丰富的商务英语实践。

教材结构本教材共分为十个单元，每个单元都涵盖了一个特定的主题，内容包括词汇、语法、听力、口语、阅读和写作。

单元一：商务信函的写作与回复该单元旨在帮助学生学习和掌握商务信函的写作和回复技巧。

学生将学习如何写出专业、清晰和得体的商务信函，并提高其书写和组织能力。

单元二：商务会议的组织与主持本单元学习如何组织和主持商务会议。

学生将学习到相关的词汇、句型和技巧，以便能够在商务会议中流利地表达自己的想法和观点。

单元三：跨文化沟通这个单元旨在帮助学生学习如何进行跨文化交流和沟通。

学生将学习不同文化之间的差异，以及如何适应这些差异和提高与国际合作伙伴的沟通能力。

单元四：商务演示技巧本单元涵盖了商务演示的相关内容。

学生将学习到如何准备和进行商务演示，并提高演示技巧和表达能力。

单元五：市场营销该单元重点介绍市场营销的相关知识和技巧。

学生将学习到市场调研、品牌推广和销售策略等方面的知识，并能够运用这些知识进行商务沟通。

单元六：人力资源管理本单元将介绍人力资源管理的基本概念和技巧。

学生将学习到如何招聘、培训和管理员工，并了解人力资源管理的最佳实践。

单元七：商务谈判该单元旨在培养学生的商务谈判技巧。

学生将学习如何进行商务谈判并达成合作协议。

单元八：国际贸易本单元将介绍国际贸易的基本原理和实践。

学生将学习到国际贸易的流程、条款和技巧，并能够运用这些知识进行国际商务活动。

单元九：商务报道写作该单元将教授学生如何撰写商务报告。

学生将学习到报告写作的结构、语言和技巧，并能够撰写出有效的商务报告。

单元十：商务社交礼仪本单元将介绍商务社交的基本礼仪和技巧。

学生将学习如何在商务场合中与人有效沟通，建立关系并展示自信。

总结《新视野商务英语综合教程第二册》覆盖了商务英语学习的各个方面，包括写作、听力、口语、阅读和写作。

新视野商务英语视听说(下册)答案【完整版】讲课稿

新视野商务英语视听说下Unit 1 A Factory TourPartⅠ: warm-up(1)eat (2)tour (3)taste (4)enjoy (5)make (6)closed (7)shopPartⅡ: listening practiceTask1(1)f (2)e (3)g (4)j (5)c (6)h (7)b (8)a (9)d (10) iTask21.(1)aerospace (2)manufacturer (3)services (4)showcase (5)production(6) various (7) producer (8) advanced (9) globe (10) leader2.(1)～(5) F F F T FPartⅢ1. (1) c (2) b (3) c (4) a (5) a2. (1)6000units (2) only 1%(3) First, they will confirm the quality of each part according to the regulations at every point in the process. Also, they have computer-controlled equipment to test the quality of the semi-finished product and of the final product. Lastly, they send some products to the public quality-control centre for checking.PartⅣ1(1)200 markets across six continents (2) about 300000 (3)108 (4)8 (5)932(1)20～30 (2)13 (3)15 (4)30～45PartⅤ1. (1) c (2) b (3) c (4) c (5) b2. Thomas and Richard had a factory tour. Thomas was very impressed by the speed of the assembly line of the factory. Richard said that the high-speed assembly line was designed and made by their engineers and technicians. Then Thomas wondered how much the factory spent on new product development every year and how soon the order would be delivered. Richard told him that 8% to 10% of the gross sales was spent on new product development. He also said that delivery of new products depended on the size of the order and the items. Finally, Thomas asked Richard to give him some brochures on the products because he wanted his manager to know about them. Richard also said that Thomas’s manager would be welcome to visit the factory. PartⅥ1.The correct order is: d-g-e-a-c-h-b-f2.(1)history (2)first (3)consumed (4)manufacturing (5)secrets Unit 2 Trade FairsPart Ⅰ(1)China Import & Export Fair (Canton Fair), China Hi-Tech Fair, Beijing International Automotive Exhibition, etc.(2)kitchenware & tableware, general ceramics, home decorations, glassware, foodstuffs, native product, medicines & health products, sporting, travel & recreation products, office supplies, shoes, cases & bags, furniture, etc. (3) See a variety of goods, compare goods of different brands. Collect useful information such as catalogues, price list, etc; visit potential business partners; place orders.Part ⅡTask1(1) F (2) F (3) T (4) F (5) F (6) TTask2(1)domestic (2)suppliers (3)Customer (4)value (5)services(6)ideas (7)compare (8)specialized (9)innovative(10)up-to-date2. (1) new (2) reputation (3) world (4) range (5) latestPart Ⅲ1. (1) rentable (2) entertainment (3) transport (4) halls(5) exhibition (6) arena (7) facilities (8) conjunction2. (1) c (2) b (3) c (4) c (5) a (6) bPart ⅣJohn: (3) (2)Mr. Robbins: (1) (4) (5)2. (1) c (2) b (3) c (4) aPart Ⅴ(1) Canton Fair 2) biannually (3) renown (4) variety (5) turnover(6) exhibitors (7) opportunities (8) quality (9) promotion (10) volumePart ⅥQuestion 1: Miss Stewart, why did you want to exhibit in North America? Question 2: How did you choose the right one?Question 3: What did you do to prepare before attending the trade fair? Question 4: How were you able to exploit your business opportunities and generate new business?Question 5: What did you do after the trade fair?2. (1) a (2) c (3) b (4) a (5) bUnit 3 Marking EnquiriesPart Ⅰ(1)Ask for morn information concerning the product in the advertisement inyesterday’s New York Times.(2)Jackson Brothers(3)If I am the receiver, I will send the latest catalogue to the writer and answerall the questions that interest him.Part ⅡTask1 (1) C (2) B (3) ATASK21. (1) General (2) articles (3) Specific (4) content (5) specifications2. (1) steel screws in all sizes(2) CIF(3) Because the supplier is able to supply larger quantities at more attractiveprices(4) The supplier’s offer.Part Ⅲ1. (1) b (2) c (3) b (4) c2. (1) Export (2) Merchandise (3) flight (4) Production(5) 10 o’clock (6) sample (7) evaluated(8) purchasesPart Ⅳ1.(1) speedboats (2) price quote (3) around the corner (4) pay2.(1) US$6500 (2) 10% (3) shipment (4) US$7850Part Ⅴ1. (1) F (2) T (3) F (4)T2. If I were a farmer, the price would concern me most. The reason being that, first, form products do not generally sell at a high price so we have to keep production costs down. Secondly, taxes are fairly high at present and we have less support from the government, so our incomes are decreasing. That’s why I think the price is my greatest concern. On the other hand, if we can improve quality by buying better seeds and improving our handing methods, we can sell at a premium. That could increase our income.Part Ⅵ1.(1) c (2) a (3) c (4) b (5) c2.Agents need to be paid for their work. Sometimes they are paid a percentage ofthe order but that hardly induces them to negotiate low prices. Therefore, agentsare usually paid commission. This may be paid by the seller or by both seller and buyer.Unit 4 Negotiating PricesPart Ⅰ(1)listen (2) speak (3) interrupt (4) ask questions (5) penny(6) pound (7) assertive (8) aggressive (9) more (10) lessPart ⅡTask1(1)discount for bulk (2) minimum quantity (3) early-settlement discount(4)commission (5) contract, unit priceTask21.(1) T (2) F (3) T (4)F (5) F2.(1) FOB (2)agents (3)extra (4)Korean (5)exceptionsPart Ⅲ1.(1) b (2) a (3) c (4) a (5) c2.A: We are very interested in your X358 MP4 and are thinking of making a trialorder of 10000 pieces. What price can you offer us?B: As this is our first business, we can provide you with some preferential terms.How about $40 per piece?A: Oh, I’m afraid that’s way beyond our expectations. It’s even higher than what the other factories give us.B: Yes, we know there are lower price around but would you please look at the quality? Ours are much better than our competitors’. In addition, the demand for this item from our company is very high. We’re actually temporarily out of stock right now. Currently, demand is way ahead of supply in the market.A: We know about that. But don’t you think you should make some concessions to make your price competitive? Can we make it $35 if we place large orders?B: Well, that’s a tough deal. However, since we’re going into a long-termrelationship, maybe we can try to reach that bottom line for you.Part Ⅳ1.(1) b (2) c (3) c (4) b (5) a2.(1) Welsh (2) 60 days (3) 13.5 (4) 1000 (5) 22.5 (6) 3 (7) 1000 (8) 500Part Ⅴ1.(1) 4%, annual (2) expenses (3) publicity, personnel (4) 40% (5) next year2.Sample dialogue:A: Mr. Brown, I’m anxious to know about your offer.B: Well, we’re been holding it for you. Here it is. Five hundred cases of black tea, at 30 pounds per kilogram, CIF London. Shipment will be in June.A: That’s a steep price! It’ll be difficult for us to make any sales.B: I’m surprised to hear you say that. You know the price of black tea has gone up since last year. Our compares favorably with what you might get elsewhere.A: I’m afraid I can’t agree with you there. India has just come back into the market with a lower price.B: Ah, but everybody in the tea trade knows that America’s black tea is top quality. Considering the quality, I’d say the price is very reasonable.A: No doubt your tea is of high quality, but still, there’s keen competition in the market these days. I understand many countries are lowering their prices.B: OK. Then we’ll make it 28 pounds for this order. Is that ok?A: That’s a very small concession. Still, we want to do business with you because we think your packaging is excellent. We’ll go with this price this time but hope for a better deal for any further orders.B: Good, we can talk about further reductions later when we see how business is developing between us.Part Ⅵ1.(1) F (2) T (3) F (4) F (5) F (6) T (7) F2.(1) the quality of our product is much better than that of other suppliers(2) We can talk about that later.(3) if you can give me best price for this first order, we can start along-term relationship.(4) That really leaves us with nothing.(5) I’ll make that concession.Unit5 Placing an OrderPart Ⅰ(1) negotiate (2) accept and confirm an order (3) sign the contract(4) confirm the order (5) confirm further ordersPart Ⅱ(1) is a request to supply a specified quantity of goods(2) an enquiry with subsequent quotations(3) printed order forms(4) description, quantities, mode of packaging(5) agreed upon in previous negotiations(6) are legally bound to fulfill their agreement(7) at the agreed time(8) accept the goods supplied and then pay for themTask21. (1) F (2) F (3) F (4) T2. (1) b (2) c (3) a (4) bPart Ⅲ1. (1) Belster XP is the best copier for general use. With a combination of large capacity, small size and efficiency, it can be configured to suit almost all situations. Furthermore, it has an automatic document feeder.(2) The buyer can download the order form from the seller’s website, and fill in the name, address, telephone number as well as the item number of the desired photocopier. Then send the form to the address provided.(3) To make a payment, the buyer can write a payable cheque to the seller. Enclose it with the mail order form and send it to the address provided.2.A: Hello, I see from the Internet that you are a trading company who deals with sweaters and skirts in Guangdong Province. Is that right?B: Yes, that’s right. What can we do for you?A: We’re a Nigerian company, and we’re looking to order some clothes.B: Good, we provide a variety of clothes. So what kind of clothes are you interested in?A: Sweaters and skirts. But would you please first tell me your minimum order? B: Our minimum order is set at 5000 pieces.A: OK, that’s fine. I’ve selected two items from your online catalogue: items 6 and 18. But I would like to make some changes. Will you be able to accommodate me? B: Depending on what type of changes you want, it shouldn’t be a problem.A: For item 6, the sweater, I want the sweater to come in two additional sizes. Would you please add XXL and XXXL?B: OK. How about item 18?A: The size is ok with item 18. But we want to order both light and dark colours. Part Ⅳ(1) have a problem with (2) protects (3) cost (4) decorative (5) European tastes (6) long-distance (7) sales (8) increase (9) retailers (10) logoPart Ⅴ1. (1) acd (2) d (3) c (4) c2. A: Hello, I’d like the order 1000 DSC-T5 Digital Cameras form your company. But it’s important that we have them before July 31. Can you make it?B: I’m afraid that we can’t make it in such a short period of time. That’s only a month away. Would you consider any other models?A: What do you suggest?B: The DSC-T7. Actually, it’s an updated version of the T5. It has more functions.A: Would you please tell me the difference?B: The DSC-T7 has a 32 MB2 of Internal Flash Memory. Otherwise it’s the same asthe DSC-T5.A: That sounds good. What about their prices?B: The DSC-T5 is $349.95 while the T7 is $449.95.A: I see. Would you be able to provide me with 500 of each?Part Ⅵ(1) Bran Gifts (2) ZWS10A (3) 1000 (4) US$18 (5) XG7 (6) foil in a brown box (7) September 10, 2005 (8) Toronto (9) 110% of the invoice value against All Risks(10) confirmed irrevocable (11) 15th (12) Quality & QuantityUnit 6: Terms of PaymentPartⅠA Japanese YenB United Stated DollarC Pound SterlingD European DollarE Korean WonF Canadian DollarPart ⅡThe correct order is: c-a-b-e-dTask21. (1) b (2) a (3) b (4) c2. (1) collection (2) Documents against Payment (3) Documents against Acceptance(4) expenses (5) procedures (6) actual payment (7) collecting (8) non-paymentPart Ⅲ1. (1) b (2) c (3) a (4) c (5) c2. A: since we have reached an agreement on the price, quality, quantity and packagingof the product, now let’s get down to talk about payment, ok?B: Good idea, what terms of payment would you prefer?A: Actually, on L/C payment is our general practice.A: The exchange rate is currently rather unstable and an L/C provide a guarantee of prompt payment from the bank.A: It’s also the generally accepted international practice.B: That’s right. L/C are very common in foreign trade.B: But this time we suggest D/P payment for the following reasons:B: firstly, a D/P payment can reduce the cost and in turn allow a larger profit margin for both of us. Secondly, the order is quite large and our exchange quote is insufficient at present. Finally, we have a good credit rating in several banks. You can trust us!A: That sounds good. But we still prefer an L/C since it’s our general practice. A: Do you think you could apply for one?Part Ⅳ1. The correct order is: a-i-e-g-b-f-c-j-d-h2. (1) lump sum payment (2) payment by installment (3) cash on delivery(4) advance payment (5) 25%, final acceptance (6) one monthPart Ⅴ1.(1) Ask what provision has been made for signing salary cheques and playing utility bills. Put pressure on the person dealing with you by stressing how important your account is.(2) Ask how often these problems occur and how long faults generally last.(3) Ask for cheque and postage details(4) Ask for the name and address of their debtor and the expected date of payment(5) Ask whether this is the only reason for late payment and offer to fax a copy immediately2.A: Hello, Becker here.B: Good morning, Mr. Becker. This is Mary Wang.B: I’m sorry to ring you like this.A: That’s all right.B: Did you get the invoice as well?A: Yes, yesB: But the payment of the invoice sent to you has not yet been made.A: Yes, money is very tight at the moment, you see.B: Yes, I think I know what you mean. We have a similar problem.B: While, in the case of unsettled debts it is our company policy to take legal action. B: We would naturally prefer not to have to go so far.A: So what do you suggest we do about the money we owe you?B: Well, please try and send the cheque before the end of the month.B: That’s one more week.A: Thank you, we will do our best.B: We hope to keep you as a regular customer despite any troubles you may have. A: Thank you very much for being so understanding. Goodbye.B: Bye.Part Ⅵ(1)SB-87654 (2) fifty thousand US dollars(US$ 50000.00) (3) No.DEF-101 datedJanuary 10,2006 (4) five (5) two (6) freight prepaid (7) pneumatic tools(8) drive (9) hose and quick couplings (10) allowed (11) No.IP/79370 (12)beneficiary’s (13) 15 days (14) SB-87654 (15)draftsUnit 7 DeliveryPart Ⅰ1.□time of establishment of the L/C□availability of shipping space□supply of raw materials□amount of orders to fulfill at the producer’s side2.(1)The procedures involved in the delivery of goods: negotiating the stipulations about delivery, ensuring the production of goods, transporting the goods to the port of shipment, checking insurance and other factors in shipping, delivering the goods at the port of destination, etc.(2)The seller’s concerns: production and transportation time of goods meets the requirements, shipment of goods is carried out as scheduled, etc.The buyer’s concerns: progress of the production and shipment, inspection of the quantity, quality and other aspects of delivery, etc.Part ⅡTask1(1)one month after we signed the contract(2)the shipping agent, get the necessary shipping apace(3)Our supplier, the supplier is short on materialsTask21.(1) Good quality (2) on time (3) marketing channels (4) reach the end users (5)their stocks2.(1) at the beginning of November (2) before end of September for the Christmasrush (3) manufacturers are working in full capacity because they have a lot of orders. (4) give his order top priority (5) the middle of OctoberPart ⅢConversation 1: 3 months after the contract is signed, NoConversation 2: July, mid-June, no shipping spaceConversation 3: by the end of September, YesPart Ⅳ1. Mr. Aubery insists on the delivery date should be no later than September 20th because they have a very strict timetable.Mr. Hall says that because of the damage from a disastrous hurricane last month, they can only make delivery in the last week in September. Finally, they compromise on this and make September 25th the last possible shipment date.2. (1) workshop (2) halted (3) orders (4) capacity (5) installed (6) September (7) September 25th(8) complete (9) transport (10) possiblePart Ⅴ1. (1) c (2) c (3) a (4) b2. The appropriate attitude should be polite and understanding, and try to explain the reasons for the delay. Apologise to your partner and try to make immediate compensation.Part Ⅵ1. The reason: The wrong delivery was caused by a slip-up by the shipping Department. The solution: Ms. Lester suggested that they would try to find another buyer for the goods on the condition that Mr. Backer’s company would reduce the price by 25% for the lot and ship a consignment of AI quality immediately.2. (1) T (2) F (3) F (4) T (5) FUnit 8 Complaints and ClaimsPart Ⅰ(1)damaged (2) claim (3) payment (4) documents (5) settlement (6) ownership(7)invoicePart ⅡTask1(1)defective items (2) insurance, shipping (3) pay compensation (4) provide areplacement, return the money (5) ask for compensationTask2(1)order (2) breakage (3) 30% (4) withholding payment (5) call me back(1)Mrs. McCall (2) ACC (3) the quality is not the same as the sample (4) send thewhole lot back (5) 0181-993 421 (6) 5:30Part Ⅲ1.Appropriate responses: 1-3-4Inappropriate responses: 2-52.(1) c (2) a (3) b (4) c (5) bPart Ⅳ(1) lodged a claim (2) 15 sets were badly damaged (3) rough handling by the shipping company (4) take the matter up with them (5) in good condition (6) careless handling at some stage prior to shipment (7) survey report (8) replace all 15 sets as soon as possible (9) settle your claim immediately (10) your cooperationPart Ⅴ1.(1)A: The quality is different from that of the approved samples(2)A: The pictures of products with the wrong colour(3)A: Send the replacement(4)A: Send the replacement immediately(5)A: No2.A: we’ve just received our order No.2-H35. We found that there were five pieces missing from the consignment.B: we’ve sorry to hear that. Did you check with the shipping company? Maybe it was due to inappropriate handling by the shipping company during transit.A: The carton was not damaged. But there were five pieces missing from inside the carton. So the shipping company said they had nothing to do with the shortage. It must have happened during the packaging process.B: Well, do you have any evidence?A: Yes, of course. We have a survey report issued by the Inspection Bureau in our country.B: In that case, please fax us the survey report and we’ll deal with your claim. A: OK, I’ll fax you the report immediately.Part Ⅵ1.(1) juice (2) HY08/33 (3) Hamburg (4) PICC2.(1) Fifteen cases were badly damaged. (2) The contract was on FOB basis.(3) Turn to the insurance company for compensation.Unit 9 MarketingPart Ⅰ Warm-upMarket research / consumer behaviour / distribution channel / product launch / sales figure / advertising campaign / promotional strategyPart Ⅱ Listening PracticeTask1The Marketing Manager: (1) marketing strategy (2) demand for the products (3) competitors (4) potential new markets (5) the company’s products (6) potential customersThe Promotions Manager: (1) promotion programmes (2) advertising campaigns (3) exhibitions (4) occasional special price reduction campaignsThe Public Relations Manager: (1) publicity programmes (2) the company (3) customers’ supportThe Sales Manager: (1) sales programmes (2) goals (3) training programmes (4) the sales figures (5) monitor the market share (6) maximize profitsTask2(1) demand (2) competition (3) Testing (4) samples (5) Divide (6) smaller (7) segment (8) Advertising (9) consider (10) budgetPart Ⅲ1.Checklist: a- c-d-f-g2.Graph 1 Product oo4Graph 2 Product 003Graph 3 Product 001Graph 4 Product 002Part Ⅳ1.Checklist: a-c-d-e-g2.(1) market share (2) There have been a number of new competitors (3) young fashionfollowers (4) 1.8 million (5) 1.8 million (6) 6% (7) radio and TV (8) the net(9) fashion magazinesPart Ⅴ1.(1) c (2) b (3) c (4) a2.Agent: Good morning, sir, I’m an insurance agent. May I ask you some questions? Man: Yes. Go ahead.Agent: Do you have any insurance protection for you and your family?Man: No, not really.Agent: How many people are there in your family?Man: Four. My wife, two children and me.Agent: Does your wife work?Man: No. She takes care of the children at home.Agent: Then you’re the only breadwinner in your family.Man: I guess so.Agent: Have you ever thought about what your family would do if anything happened to you? How would they servive?Man: Mm… I can only hope that won’t happen?Agent: Well, sir. Nothing in life is certain. Just in case, may I suggest you buy some insurance? By this way, you’ll be protected. I promise you that if the conditions of your policy are met, the insurance company will pay out.Man: That sounds reasonable. Can you explain the details?Agent: Sure.Part Ⅵ(1) No(2) How many staff members do you have?(3) Where do they eat at noon?(4) A limited selection dishes.(5) YesUnit 10 AdvertisingPart ⅠAmway: outdoor billboard, TV commercialEsprit: fashion magazinesIKEA: cataloguesNestle: TV commercials, magazinesMc Donald’s: sports sponsorship, outdoor billboards, TV commercialsSony Ericsson: outdoor billboards, magazinesStarbucks coffee: word of mouthVolkswagon: magazines, TV commercials, outdoor billboardsPart ⅡTask1(2)E (3) A (4) G (5) D (6) B (7) FTask21. (1) products (2) companies (3) image (4) hear (5) read (6) information (7) respond to (8) prospects (9) salespeople (10) customers2. (1) a (2) c (3) bPart Ⅲ1.Leaflets & flyers: local shops & fitness clubsShowrooms: Nokia, ToyotaSports sponsorship: Coca-cola, BenzRadio advertising: local restaurantsTV commercials: Amway, Mc Donald’sThe Internet: IBMMagazines: omega, DellOutdoor billboards: China Unicon, Petro China2.(1) expensive, budget (2) too expensive (3) highway, subway, train (4) young people Part Ⅳ1. sponsorship; posters; radio; TV commercials2. (1) c (2) b (3) a (4) c (5) aPart Ⅴ1. b-e2. (1) office furniture (2) brand awareness (3) business executives (4) self-employed professionals (5) successful people dream of (6) under half a million dollars (7) April 15Part Ⅵ1. Automobile, Marmalade, Furniture, Ice cream2. (1) c (2) a (3) d (4) b。

商务英语Unit9ImportExport

3.I like shops that offer a wide variety of good.
4. I prefer sales assistants who let me look around by myself.
5.I think it is important to have packaging that clearly shows the ingredients.
6.The woman who is standing by the classroom is our English teacher.
7.This is the room where Lu un once lived.
8.The train that has just left is for Shanghai. 9I shall never forget the day when ( on which) we moved
into our new house.
10.The building which stands near the train station is a supermarket.
Reading
on the spot: in the place mentioned emergence: appearing for the first time potential: possible opportunities a component: a part used to make sth. strata: level outweigh: to be more important than cunning: the ability to deceive people. a hire: a recruit: some one who start to work for a

新视野商务英语课程教学大纲

新视野商务英语课程教学大纲（216学时）《新视野商务英语》教学大纲一、课程名称：新视野商务英语二、课程类别：专业必修课三、教学时数：每周4课时，共216课时四、学分：4五、开课时间：第2.3.4学期六、开课专业：商务英语专业七、课程性质和任务商务英语是高等职业学校商务英语专业的主干专业课程。

它的任务是培养学生学习商务英语的兴趣和国际商务沟通能力，了解经贸英语知识，并提高听、说、读、写、译方面的基本能力，基本掌握国际贸易主要术语和必要的商务知识，熟悉经贸业务流程，还能掌握商务基本礼仪、经济、贸易等方面的基础理论；能够胜任用英语进行对外经贸活动方面的工作，使之成为21世纪复合型、国际型商务人才八、教学内容教学内容与商务活动紧密相连，侧重介绍与商务活动及日常业务相关的语言及语言技巧的运用。

培养学生在各种商务活动及日常业务中英语语言的实际应用能力。

这门课程还具有延伸性，与其他的商务英语专业课程（如国际商法、商务写作、外贸函电、外贸进出口实务等）的教学互相渗透，互相促进，互相支撑。

九.课程教学目标在基础英语教学的基础上，巩固、扩大学生的语法、词汇等语言知识，侧重介绍与商务活动及日常业务相关的语言及语言技巧的运用。

学习一般商务知识，通过听、说、读、写等基本技能的综合训练，培养学生的国际商务沟通能力，信息获取、整合及应用能力。

通过商务基本技能的训练，使学生掌握一定的实务操作能力,真正能够运用商务英语知识。

新视野商务英语各单元的主要部分学生用书的每一单元包括如下几个部分关键词汇每单元开头有一篇短文，向学生介绍本单元主题，并提供谈论这一主题将用到的关键词汇。

用黑体标出的关键词汇或者其后紧跟单词定义，或者学生可通过上下文推断出它的定义。

引导这一部分的目的在于激发学生对每个单元主题的兴趣，以及对主题的意识，帮助学生在开始学习一个单元之前就先把相关的词汇、主题信息和个人经历从记忆中调动出来，同时教师也可以此判定学生对主题的把握程度。

新视野商务英语(下)Unit 8

Language points
issue n/vt. 问题，发行，放出 Nowadays all the businesses attach importance to the issue of global warming. 现在所有的企业重视全球变暖问题。
The central bank is responsible for issuing currency and setting a nation’s monetary and financial policy. 中央银行负责发行货币制定国家的货币金融政策。
becomes a _s_h_a_r_e_h_ol_d_e_r_(_U_S__st_o_c_k_h_o_ld_e_r)and owns a part of ( or has a _s_t_a_k_e in) a company. Shareholders can make money by receiving __d_iv_id_e_n_d_s, paid as a proportion of a company’s annual profits, and when the value of their shares increases. A company can also borrow money from investors by issuing _b_o_n_d_s, loans
___in_s_ti_t_ut_i_o_na_l_i_n_ve_s_t_o_rs_ or the general public. Different types of shares or __e_qu_i_t_ie_s are available, but the most common are known as _o_r_d_in_a_r_y_o_r__c_om__m_o_n_s_h_a_r_e_s _(_U_S__co_m_m__o_n_s_t_oc_k_). When an investor buys a share, using the services of a specialist company or __b_ro_k_e_r , he or she

新视野商务英语(下册)大纲_英语考试_外语学习_教育专区.doc

一、课程的性质、目的与任务《新视野商务英语是听说（下册）》视为高等院校培养“英语+专业”的复合型涉外人才而编写，旨在培养学生在各种商务环境下熟练运用英语知识与技能的能力。

本教材注重英语听说技能在各种商务活动中的实际应用，其设计贯穿了一个基本理念：让学生在商务环境中学习英语，通过英语获取商务知识，提高技能。

建立商务英语专业人才培养的“宽，厚, 活”的模式，即“宽”基础能力，“厚”专业能力，“活岗位群适应能力的三维能力模式。

“宽”基础能力，要求学生具有较宽的英汉语言文化知识，具有扎实的英语听，说，读，写, 译得基本功，以适应终身教育与学习化社会发展的需要；“厚”专业能力，要求学生拓宽专业口径，夯实专业基础，不断加大经贸，金融，管理等专业主干课程的“双语”力度和范围, 掌握-•般的经贸金融知识基础，突岀专业的复合性；“活”岗位群适应能力，要求学生增强适应未來岗位群的综合化特征的能力,通过模块化方向课程的设置，扩人专业选修课的范围, 参加相关专业的辅修课程的学习，加强实践，增强毕业后的择业能力和竞争能力。

二、课程内容及基本要求《新视野商务英语是听说（下册）》中共有十个单元，每个单元由大致有两个Language Focus. 在教学过程中Language Focus A和Language Focus B都需粕讲。

Unit 1 3学时基本要求：本单元的主题是关于A Factory Tour,通过本单元的学习，学生应该知道如何为血试做准备，如何回答关于个人的具体问题，如何处理一些不合时宜的问题。

Unit 2 3学时基木要求：木单元的主题是关于Trade Fair,通过木单元的学习，学生应该掌握对工作及职责的描述，了解公司的各个岗位及部门；会表达对工作的满意和不满意。

Unit 3 3学时基本耍求：本单丿匸的主题是关于Making Enquiries,通过本单元的学习，学生应该能够回答电话，如何接通电话，留口信，处理电话的一些特殊情况.Unit 4 3学时基本要求：本单元的主题是关于Negotiating Prices,通过本单元的学习，学牛•学握少会议有关的词汇，能够了解一般会议的组成耍素，并且能够熟练地运用会议的沟通技能。