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外贸英语函电1PPT优秀课件
dissatisfaction. ▪ （肯定）：也许在下一次，即可向贵方邮寄所需货物。 ▪ Perhaps next time we can send you what you require. ▪ （否定）：非常抱歉，我方此次无法满足贵方要求。 ▪ We regret our inability to serve you at this time.
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。
▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
1
▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。
▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
1
▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and
外贸英语函电课件信函格式课件教材课程34页PPT
外贸英语函电课件信函格式课件教材 课程
51、山气日夕佳，飞鸟相与还。 52、木欣欣以向荣，泉涓涓而始流。
53、富贵非吾愿，帝乡不可期。 54、雄发指危冠，猛气冲长缨。 55、土地平旷，屋舍俨然，有良田美 池桑竹 之属， 阡陌交 通，鸡 犬相闻 。
6、最大的骄傲于最大的自卑都表示心灵的最软弱无力。——斯宾诺莎 7、自知之明是最难得的知识。——西班牙 8பைடு நூலகம்勇气通往天堂，怯懦通往地狱。——塞内加 9、有时候读书是一种巧妙地避开思考的方法。——赫尔普斯 10、阅读一切好书如同和过去最杰出的人谈话。——笛卡儿
Thank you
51、山气日夕佳，飞鸟相与还。 52、木欣欣以向荣，泉涓涓而始流。
53、富贵非吾愿，帝乡不可期。 54、雄发指危冠，猛气冲长缨。 55、土地平旷，屋舍俨然，有良田美 池桑竹 之属， 阡陌交 通，鸡 犬相闻 。
6、最大的骄傲于最大的自卑都表示心灵的最软弱无力。——斯宾诺莎 7、自知之明是最难得的知识。——西班牙 8பைடு நூலகம்勇气通往天堂，怯懦通往地狱。——塞内加 9、有时候读书是一种巧妙地避开思考的方法。——赫尔普斯 10、阅读一切好书如同和过去最杰出的人谈话。——笛卡儿
Thank you
外贸英语函电 PPT课件
Just as it is tomer, there won’t be any business, it is equally true that new customers will bring about new business. Thus it is very important to establish new business relations with new customers; and writing business letters to prospective customers or firms may help a firm to achieve this goal.
5
Before a company in China establish new business with new customers in a foreign country, it can gather information about the potential customers from the following sources : 1. Banks 2. Chambers of Commerce in foreign countries
10. Being a member of trade delegations & groups
visiting abroad
Now let’s come to the point of how to write a
business letter to establish business relations
5. We thank you for your letter of 14th April. We shall appreciate your writing us soon.
5
Before a company in China establish new business with new customers in a foreign country, it can gather information about the potential customers from the following sources : 1. Banks 2. Chambers of Commerce in foreign countries
10. Being a member of trade delegations & groups
visiting abroad
Now let’s come to the point of how to write a
business letter to establish business relations
5. We thank you for your letter of 14th April. We shall appreciate your writing us soon.
Unit 1Modern Business Letters《外贸英语函电》PPT课件
E⁃mails.The former is the abbreviation of facsimile，which is
actually an exact copy of a document，a picture or a piece of
writing sent or received by an electronic system using telephone
18.Please send us a copy of your illustrated catalog，quoting your prices FOB Shanghai if possible.Meanwhile，please indicate the time of delivery you usually offer. （6）Yours faithfully， （7） Jameson & Sons Ltd. • S.F.LOVER（Managing Director） （8）Encl.
Text B
The Language of Modern Business Letters
All business letters have two main functions：
A）To ask for and give a reply to an enquiry，offer，order or complaint. B）To keep a record of all the important facts for ready reference.
Text B
The Language of Modern Business Letters
is often long
and complicated.Such letters are liable to confuse the
外贸函电完整ppt课件
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– Courtesy (not mere politeness,be sincere and tactful)
• Thank you for your letter of July 23, 1999. • Your letter is not clear at all.I can’t understand it. • If I understand your letter correctly…(tactful)
• $10575.9 (ten thousand five hundred and seventy-five dollars, ninety cents.)
• 介词：
– 数字前如果要用介词必须十分小心。例如：
• The price has been increased to $20. （到）
• The price has been increased by $20. （了）
市 c)县、州名及邮政编码 d)国名
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parts of business letter
• attention line
– 写信人有时希望所发信件能够迅速递交经办人或经办 部门办理，可在封内地址下一行和称呼上一行加上经 办人姓名。
• salutation
– 每个词开头首字母必须大写。
– Your Order No.2645
• the body
完整版PPT课件
8
parts of business letter
• complimentary close
– yours faithfully （英） / faithfully yours （美） – yours truly / truly yours – yours sincerely / sincerely yours
外贸英文书信PPT课件
Unit 1 Business Letter Writing 1 Structure/2)Reference and Date
参考号:为便于存档与查阅,可以为信编写参考号,为避免混淆,最好标明Your ref: Our ref: 打印日期注意事项: A. 年份应完全写出,不能用(94)代替(1994) B. 月份要写英文名称,不能用数字来代替,但可以用缩写。 C. 日期最好用基数字。
Unit 1 Business Letter Writing 3 Form
3)Modified Block Form with Indented Style 混合式:封内地址及其他需要分行的部分,采用平头式,而第一段开始一行采用缩行式。两种格式的混合采用所以称之为混合式。 4) Simplified Form 简单式:与平头式相仿,但省略部分内容,如称呼、结尾礼词等。
Unit 1 Business Letter Writing 1 Structure/4)Attention Line
如需注明对方经办人,希望收信商号将信迅速交经办人办理,可以在封内地址下面加Attention 或Attention of 例1 Richard Thomas & Baldwins Ltd., 151 Gower Street London,SC7 6DY,England Attention Mr.Cave or Attention of Purchasing Manager
Unit 1 Business Letter Writing 1 Structure/5)The Salutation
这是写信人对受信人的一种称呼,其位置是在封内地址的下面空两行,目前外贸书信中一般通用的称呼语有: Dear sir , Dear Madam, Dear Sirs, Dear Mesdames, Gentlemen(不能用单数),Dear Mr.xxx 称呼后面的的标点,一般使用逗号或分号,美加来信中Gentlemen后用冒号
参考号:为便于存档与查阅,可以为信编写参考号,为避免混淆,最好标明Your ref: Our ref: 打印日期注意事项: A. 年份应完全写出,不能用(94)代替(1994) B. 月份要写英文名称,不能用数字来代替,但可以用缩写。 C. 日期最好用基数字。
Unit 1 Business Letter Writing 3 Form
3)Modified Block Form with Indented Style 混合式:封内地址及其他需要分行的部分,采用平头式,而第一段开始一行采用缩行式。两种格式的混合采用所以称之为混合式。 4) Simplified Form 简单式:与平头式相仿,但省略部分内容,如称呼、结尾礼词等。
Unit 1 Business Letter Writing 1 Structure/4)Attention Line
如需注明对方经办人,希望收信商号将信迅速交经办人办理,可以在封内地址下面加Attention 或Attention of 例1 Richard Thomas & Baldwins Ltd., 151 Gower Street London,SC7 6DY,England Attention Mr.Cave or Attention of Purchasing Manager
Unit 1 Business Letter Writing 1 Structure/5)The Salutation
这是写信人对受信人的一种称呼,其位置是在封内地址的下面空两行,目前外贸书信中一般通用的称呼语有: Dear sir , Dear Madam, Dear Sirs, Dear Mesdames, Gentlemen(不能用单数),Dear Mr.xxx 称呼后面的的标点,一般使用逗号或分号,美加来信中Gentlemen后用冒号
外贸英文函电课件
• 3. 这些纸箱铺有塑料衬里,防潮性能良 好。事实上,这些箱子是纸板做成的,在装 卸和贮存过程中能引起特别的注意。因 此,衬衫装在这样的纸箱内不像那些装在 木箱内的货物容易被潮湿外贸所英文侵函电 蚀。
• 4. Since cartons are comparatively light and compact, they are more convenient to handle in loading and unloading. Besides, they are not likely to be mixed with wooden cases while in transport or storage, so that the rate of breakage is lower than that of wooden cases.
Sample letters
• Sample letters（1） • Sample letters（2） • Sample letters（7） • Sample letters（8）
外贸英文函电
Sample letters
Letter-(1)
外贸英文函电
Words And Expressions
外贸英文函电
• kraft-paper bag 牛皮纸袋
• jute [dʒuːt] bag 麻袋
• gunny bag
麻袋
• sack
布袋
• paper bag
纸袋
• straw [strɔː] bag 草袋
外贸英文ær(ə)l] 鼓形桶
• In 1989, Kuwait was exporting 1.5 million barrels of oil a day.
• 4. Since cartons are comparatively light and compact, they are more convenient to handle in loading and unloading. Besides, they are not likely to be mixed with wooden cases while in transport or storage, so that the rate of breakage is lower than that of wooden cases.
Sample letters
• Sample letters（1） • Sample letters（2） • Sample letters（7） • Sample letters（8）
外贸英文函电
Sample letters
Letter-(1)
外贸英文函电
Words And Expressions
外贸英文函电
• kraft-paper bag 牛皮纸袋
• jute [dʒuːt] bag 麻袋
• gunny bag
麻袋
• sack
布袋
• paper bag
纸袋
• straw [strɔː] bag 草袋
外贸英文ær(ə)l] 鼓形桶
• In 1989, Kuwait was exporting 1.5 million barrels of oil a day.