亚马逊发展历程

2000-2002 Optimizing the customer
➢Fulfillment JenffeW twilokerk,the new vice president
of operations at amazon,quickly launched several initiatives to reduce costs associated with stocking and shipping goods.
1999 Building Additional Fulfillment Infrastructure
❖By late 1998, the company was beginning to face toughter competition from player.
❖So,Amazon started adding new product lines and features at a fast pace.
CHAPTER 7
Distribution Strategies
Βιβλιοθήκη Baidu
1995-1998 Establishing Amazon.com
1995,7 Jeff Bezos founded Amazon
1995-1998 Establishing Amazon.com
1996-1997 To support the increased traffic and sales ,the company built up its infrastructure and systems. Distribution center capacity grew from 50000 to 285000 square feet. Increased the number of titles held in its DCs to over 200000 at the end of 1997 and reduced promised delivery times on those titles. Major efforts were made in software development to support back-office
Subsidiaries ❖Going Forward ❖Assessing the EDN Opportunity
Launching Amazon in the UK and Germany 1998 Amazon.com entered the European market,targeting the two countriesthe UK and Germany-that represented both the largest online markets and the largest markets for books in Europe.
Amazon.com in Europe
❖Launching Amazon in the UK and Germany
❖Launching Amazon in France ❖Amazon's Chanllenges in Europe ❖Qrganization of Amazon European
1999 Building Additional Fulfillment frastructure
To support its transformation and its projected triple-digit growth,Amazon adapted its supply chain and distribution network.
➢ Streamlining US Distribution Centers' Processes
➢ Inventory Costs
➢ Delivery Processes
2000-2002 Optimizing the customer
➢Fulfillment network
By a set of measures, Amazon reduce costs associated with stocking and shipping goods.
2000-2002 Optimizing the customer
➢Fulfillment In enaertlwy 2o0rk00,Wall Street began to
put profit pressure on all dotcoms,including amazon 's stock price which had reached a record high of $106.49 in Dec.1999.
2000-2002 Optimizing the
customer
➢Fulfillment
network
In this context,Jeff Bezos acknowledge the need for profitability and "a stronger focus on operational excellence,which means treating customers right but at lower cost."
1995-1998 Establishing Amazon.com
1998, Amazon expanded its product lines. Nonetheless,with the additional product lines, the inventory turns dropped from 56 in 1997 to 24.8 in 1998.
1999 Building Additional Fulfillment
frastructure
Just before the Chrismas 1999 season , the new distribution center network was up and running.Amazon delivered more than 99% of its orders in time for Christmas 1999.In the fourth quarter alone of 1999,amazon shipped about 20 million items and acquired more than 2.5million first-time