新编剑桥商务英语初级unit7.1
剑桥商务英语BEC 第七单元 学生用PPt
number of mobile lines (5) ten calls to technical support line (6) free guaranteeed broadband (7) connection 24 hours a day. broadband connection to (8)_your computer network or to a single computer. how much · first three months (9) 75 euros every month · after that (10) 120 euro · contract lasts (11) two years
批注本地保存成功开通会员云端永久保存去开通
Module 7
营销1121—25—杨瑶
7.1 Products and servives
Part 1 Reading Part 2 Grammar Part 3 Listening Part 4 Speaking Part 5 Reading
Part 1 Reading
Listening to the telephone conversation again and complete the missing information
Size of FC 12 W Height: __74______cm Width:___50______cm Depth:___65______cm Number of drawers ___two_______ Price FC12W¥__140________ FC12M¥___90_______ Colours FC12W:___red______wood finish FC12M:blue,__black________or grey metal
新编剑桥商务英语unit_7
7.1 Sales
1
Reading 1
2 Vocabul
Grammar
5 Speaking: Comparing jobs
Reading
1. Work in pairs. Compare the jobs in each of the following pairs. What are the similarities and differences? Say which you would prefer to do and why.
- in sales there’s a buzz of a target-driven environment
- you can manage millions of pounds of business - make customers happy - it’s incredibly rewarding
- sounds better at dinner parties
- has an air of glamour (whereas sales has an unglamorous image)
- (many graduates believe) you work on creative PR campaigns and go on lots of jollies
2. Read the article and find out why more people prefer a career in marketing than in sales. Complete the table below with reasons from the text.
Reasons for choosing marketing Reasons for choosing sales
剑桥国际英语教程(入门级)7单元(全)
对话
• • • • Does it have a yard? 有院子吗 That sounds nice.听起来太棒了。 live alone.一个人住。 Do you have any sisters or brothers? 你有 兄弟姐妹吗？ • that’s a big family.那是一个大家庭。 • own 自己的 my own bedroom.
口语基础E班 29-30教案 时间：11月8日19:10~21:00 授课老师：刘向
Unit 7 Does it have a view
1.学会常见房间设置以及家具的表达 2.使用There be 句型。
复习房间设置
• • • • • • • • 1.dining room 2.kitchen 3.living room undry room 5.bed room 6.bathroom 7.yard 8.hall • • • • • • • • 餐厅 厨房 起居室 洗衣间 卧室 浴室 院子 大厅
• 讲解Part7练习 • 讲解Part9练• there be 句型,“有”，表示“某时某地有某物”，它表 示客观存在，have，“有”，更加表示某人“拥有”的 意思。一定程度上，两者可以互相转换。P47 • there be 句型是日常生活中最常用的句型之一。它的句 型转换符合Be动词的所有规律。 • there is (not) =there are (not) • there is no +单数，表示否定，没有--• there are no +复数，表示否定，没有--• There’s no sofa in the bedroom.卧室里没有沙发 • There are no chairs in the living room.客厅里没有椅子
新编剑桥商务英语module_7
- you can manage millions of pounds of business - make customers happy - it’s incredibly rewarding
❖ Answers ( Not sold on sales?)
1. B Marketing…is rather more popular as a career choice,
and sounds better at dinner parties
2. C
Sales professionals in the UK outnumber people in marketing by about 200,000
❖ MSF （无国界医师组织）is a humanitarian-aid nongovernmental organization best known for its projects in war-torn regions and developing countries facing endemic diseases (地方病). Its headquarters are in Geneva, Switzerland. In Canada and the United States, it is also known as Doctors Without Borders is also used.
3. B
Unlike marketing, sales is tangible. It has direct impact on company’s results
BEC Module 7 剑桥商务英语初级
Learning objectives
1. Be familiar with the relative vocabulary
2. Know how to introduce produces or services 3. Find the relative information while listening and reading 4. Grammar: comparatives and superlatives (比较级和最高级）
What’s your favorite possession? ibe it to your partner without saying its name. Can your partner guess?
For example: My favorite thing is put on my desk. It’s square, 17inches in size. I can type words on it. （Desktop台式电脑） My favorite thing is an electrical appliance. It’s rectangular,2m high. it sends out cool air. (conditioner 空调）
Expressions of orders
1. new/fresh orders 新订单; initial orders 首次订单; outstanding orders 未完成订单; trial orders 试订单; duplicate orders, repeated orders 重复订单,续订单; 2. accept an order 接受订单; confirm an order 确认订单; cancel/withdraw an order取消订单 3. book an order 接受订单; place an order 下订单 4. carry out/execute/fulfill/work on/fill an order 执行订单 5. decline an order, refuse an order, turn down an order 拒绝 订单 6. send/give sb. an order for sth. 向某人下……的订单 7. order sth. at a... (price) 以……(价格)订购某物 8. confirm acceptance of one’s order 确认接受某人的订单 9. in/out of stock 有/无存货 10. recommend sth. as a substitute 推荐某物作为替代品
新编剑桥商务英语(初级)学生用书答案
新编剑桥商务英语（初级）学生用书答案Unit 1: IntroductionsVocabularya)1- professional, 2- nurse, 3- salary, 4- engineer,5- advertisementb)1- social, 2- contact, 3- company, 4- decision, 5-environmentc)1- receptionist, 2- engineering, 3- quickly, 4-advertisement, 5- organizationsa)1- accountant, 2- factory, 3- vacancies, 4-directorb)1- advertising, 2- employee, 3- international, 4-managementc)1- assistant, 2- customer, 3- interview, 4-responsiblea)1- salary, 2- advertisement, 3- factory, 4-interviewb)1- businesses, 2- accountant, 3- decision, 4-vacanciesc)1- receptionist, 2- responsible, 3-advertisement, 4- contactSpeakinga)Hello, my name is John. I am a nurse.b)Hi, my name is Maria. I work as an engineer.c)Good morning, my name is Mark. I am anaccountant.a)Nice to meet you too. What do you do for aliving?b)I’m an engineer. I work for an internationalcompany.c)Hi! What’s your occupation?a)I work in a hospital. I take care of patients.b)I work in a manufacturing company. Ispecialize in process engineering.c)My role is to deal with financial matters andmanage accounts.Unit 2: JobsVocabularya)1- colleague, 2- application, 3- letters, 4-experience, 5- interviewb)1- statement, 2- skills, 3- interview, 4-competitive, 5- letterc)1- vacancy, 2- recruiter, 3- experience, 4-application, 5- skillsa)1- competitor, 2- advertisement, 3- salary, 4-departmentb)1- letter, 2- responsibility, 3- experience, 4-interviewc)1- recruiter, 2- vacancy, 3- contact, 4- applicanta)1- advertisement, 2- interview, 3- condition, 4-experienceb)1- position, 2- applicant, 3- competitor, 4-recruiterc)1- department, 2- applicant, 3- opportunity, 4-advertisementSpeakinga)Have you applied for any jobs recently?b)What kind of experience do you have in thisfield?c)How did the interview go?a)I have submitted my application to a fewcompanies.b)I have experience in sales and customer service.c)The interview went well. I am waiting for theirresponse.a)What are some skills required for this position?b)How competitive is the job market in thisindustry?c)Can you give me any advice for writing a coverletter?Unit 3: CompaniesVocabularya)1- profit, 2- competitor, 3- industry, 4-investmentb)1- employee, 2- competitor, 3- successful, 4-investmentc)1- profit, 2- industry, 3- customer, 4-investmenta)1- competitor, 2- industry, 3- product, 4-customerb)1- employee, 2- competitor, 3- successful, 4-investmentc)1- profit, 2- product, 3- investor, 4- industrya)1- customer, 2- investor, 3- industry, 4-successfulb)1- business, 2- profit, 3- competitor, 4- industryc)1- employee, 2- investor, 3- successful, 4-industrySpeakinga)What factors contribute to a company’s success?b)Can you give an example of a successfulcompany?c)What industries are most profitable in thisregion?a)How do companies invest in research anddevelopment?b)Can you name a few competitors in thisindustry?c)What makes a company stand out from itscompetitors?a)How important is customer satisfaction inbusiness?b)Are there any major investors in this industry?c)What are the key factors for a successfulbusiness in this industry?ConclusionThis document contains the answer key for the New Cambridge Business English (Introductory) Student Book. It includes vocabulary exercises and speaking practice for Unit 1, Unit 2, and Unit 3. By studying and practicing these answers, students will be able to improve their understanding and communication skills in the field of Business English.。
BEC-剑桥商务英语初级module-7
比较级、最高级的变化规则
1. 形容词比较级是在原型之后加-er,最高 级是在原型之后加-est. e.g. long-longer-longest
2. 结尾只有一个辅音字母，该辅音字母前 只有一个元音字母的单音节形容词的比较 级、最高级，在加-er/est前要双写最后一 个辅音字母。 e.g. big-bigger-biggest
vocabulary
switch lights on and off 开关点灯 burglar [‘bə:ɡlə] n. 夜盗 PDA Personal Digital Assisitant 的缩写， 个
人数字助理
skype n. 语音即时聊天软件 value for money 性价比，物有所值 academic reputation [,ækə‘demik] 学术声誉 share second place with 与….并列第二 availability of subjects [ə,veilə‘biləti] 开设/提
something such as a television from a distant. Remote control 2. If there is a fire you call them… Fire brigade
3. If you want to know the price of a product or a service you write or phone for a…
Vocabulary
height [hait] n. 高，高度 weight [weit] n. 重量 LCD monitor （Liquid Crystal Display）液晶
显示屏
diameter [dai'æmitə] n. 直径 finish ['finiʃ] n. 末道漆 grey metal 金属灰 inflatable [in'fleitəbl] adj. 充气的，膨胀的 rental ['rentəl] n. 租Байду номын сангаас额，租金收入 euro ['juərəu] n. 欧元
新编剑桥商务英语(初级)(第三版)-词汇整理-(unit-1-12)
剑桥商务英语初级词汇1.1 Business Topic World of work （职场）词语准备business n. 工商企业；商行；商业technique n. 技巧cross-culture adj.跨文化的Internet n.因特网，国际互联网presentation n.口头报告；陈述；叙述public speaking 演说，演讲consultant n. 顾问consultancy n. 咨询公司run(courses/workshops) vt. 开办（课程/讲习班）one-to-one 一对一的motivational adj. 激发积极性的client n. 客户professional adj. 专业的，职业的involve vt. 包含；需要；使成为必要部分responsibility n. 责任；所负责的事情be responsible for sb./sth. 对某人/某事负责title n. 头衔；职称sample n. 样品；使用产品account n. 账目；账户badge n. 徽章identify vt. 发现；确定catering service 餐饮服务MD managing director的缩写，总经理，执行董事interior n. 车内产品；内部装饰memo n. 备忘录；便条，便笺electrical appliances 电器，家用电器ship vt. 运送Power Point幻灯片bonus n. 奖金catalogue n. 产品目录positive adj. 积极乐观的diary n. 记事簿1.2 Business Skills Personal and professional details（个人及职业细节）词语准备division n. 分理处，部门colleague n. 同事profile n. 传略，人物简介；概况questionnaire n. 问卷，调查表interview n. 采访；面试single adj. 单身的，未婚的musicial instrument 乐器file n. 档案，文件destination n. 目的地follow-up questions 后续问题，补充问题swap vt. 交换electronics n. 电子学；电子器件varied adj. 多变化的，各不相同的confectionary adj. 糖果的，有关甜食制造的annual adj. 每年的，年度的allocate vt. 分配，分派candidate n. 候选人criterion n. 标准，准则，（复数）criteriaInc. adj. Incorporated的缩写，股份有限的employee n. 雇员，员工values n. 价值观，准则supervise vt. 主管，监督，管理coordinate vt. 使协调marathon 马拉松赛跑finance assistant 财务助理audit vt. 审计master’s degree 硕士学位ambitious adj. 雄心勃勃的internal adj. 内部的external adj 外部的journalism n, 新闻学，新闻业chewing gum 口香糖gallery n. 画廊，美术馆format n. 形式，格式2.1 Business Topic Work in progress词语准备be in progress 在进行中，在运行中project n. 项目，工程garden vi.&vt. 种植或修整花园，从事园艺工作update vt. 更新construction n. 建筑，建筑物apart from 除了……之外minor adj. 较小的，次要的proceed vi. 进行，继续下去panorama n. 全景，全景画management team 管理团队take shape 成形ahead of schedule 提前于预定计划financial report 财务报告temp n. 临时雇员help out 帮助（某人）解决困难CEO chief executive officer的缩写，首席执行官CFO chief financial officer的缩写，财务总监give a presentation of 对……做陈述launch vt. 开始，开办，推出photocopy vt.&n. 影印，复印branch n. 分部，分店，分公司marketing manager 市场营销经理project manager 项目经理subcontractor n. 转包商period of transition 过渡期permanent job 永久性工作temporary employment agency 临时就业中介机构try out 测试，试用take maternity leave 休产假option n. 选择，可选择的办法career field 职业领域existing skills 现有的技能supervisor n. 主管，监督人temporary job 临时工作ask for a pay rise 要求涨工资meet one’s target 完成指标，完成定额sack vt. 解雇administration work 行政管理工作2.2 Business Skills Making arrangements词语准备make arrangements 做安排，做准备plant n. 工厂，车间take time off 抽出一部分时间，休假，休息finance director 财务经理confirm vt. 确定，确认reception n. 接待，接待处，招待会trade fair 交易会，展销会present vt. 介绍，引见potential client 潜在的（准）客户quality inspector 质检人员job applicant 求职者festival n. 节日self-employed adj. 自己经营的，个体的，自雇的accept an invitation 接受邀请special reception 特别招待会anniversary n. 周年纪念venue n. 会场，会议地点attendance n. 出席，出席的人数fast food restaurant 快餐店transform vt. 转换，改变，改造global business 跨国企业original adj. 最初的，原始的franchise n.&vt. 特许经销权；给……以特许feature n.&vt. 是……的特色，以……为特色French fries 炸土豆条softdrink 软饮料；汽水milkshake 奶昔，泡沫牛奶（将牛奶和冰淇淋等混合后搅打至起泡的饮料）purchase n.&vi.&vt. 买，购买词语准备spot vt. 认出，发现odd adj. 奇怪的，古怪的pyjamas n. 睡衣，宽长裤do yoga 做瑜伽make an excuse 编借口，找理由head of department 部门领导staff training 员工培训attend new product launch 出席新产品推介会sales targets 销售指标PA abbr. Personal assistant的缩写，私人助理hand in resignation 递交辞呈3.1 Business Topic Company biography词语准备Biography n. 形成，成长和衰亡的记载（或历史）；传记exclusive distributor 独家批发商open vi.&vt. 开设，开办，开张expand vi.&vt. 扩大，扩张corporation n. 公司，企业cosmetic n. （一般用复数cosmetics）化妆品inspire vt. 激发，启示，使生灵感philosophy n. 哲学revolutionary adj. 革命的raw material 原材料supplier n. 供应者，厂商ethical adj. 伦理的；道德的travel agency 旅行社contract vt. 订契约，立合同n. 契约，合同merge vi.&vt. （公司、企业等的）合并go public 上市，公开发售股票business partner 生意伙伴，商业伙伴entrepreneurial adj. 企业家的freelancer n. 自由职业者，自由撰写人millionaire 网络百万富翁（靠成立网络公司或网络营销等发家）celebrity n. 名人entrepreneur n. 企业家3.2 Business Skills Company performance词语准备performance n. 业绩，成绩；性能distribute vt. 配送，分发，分送record profit 历史最高利润organic adj. (粮食)不靠化肥生长的，施用有机肥料的ingredient n. 配料；成分nutritious adj. 有营养成分的，营养的improve one’s image 改善形象banquet n. 宴会manufacturer n. 制造业者，厂商guarantee vt. 保证，担保symbol n. 象征，符号，记号innovative adj. 创新的，革新的sport utility vehicle 运动型多用途车component n. 成分validation n. （可靠性）检测certify vt. 证明，保证application n. 应用，运用assurance n. 保证，担保；确信，断言founder n. 创始人，奠基人turnover n. 营业额dramatically adv. 戏剧地，极大地advertise vi.&vt. 做广告，登广告annual report 年终报告，年终总结share price 股票价格proactive adj. 积极的，主动的dedicated adj. 专注的，献身的unique adj. 唯一的，独特的access n. 接近（进入）的机会；接近（进入）的权利；如入口brochure n. 小册子in this respect 在这个方面，在这个细节maximum n. 最大量，最大限度，极大company value 公司价值airfare n. 飞机票价market share 市场份额supermarket chain 连锁超市financial services 金融服务insurance n. 保险credit card 信用卡personal banking services 个人银行业务market stall 市场货摊vehicle n. 交通工具，车辆take over 接收，接管retailer n. 零售商wholesaler n.批发商annual sales 年销售额carbon footprint 碳足迹（指一个人的能源意识和行为对自然界产生的影响）4.1 import and exportimport n. vi.&vt.进口export n.vi.&vt.出口competitor n.竞争对手wholesaler n. 批发商warehouse n. 仓库audio product 音响产品ban n.&vt.禁令fashion industry crisis 服装行业危机commissioner 委员spokeswoman n.女发言人huge losses 巨大损失resign n.;vi.&vt.辞职garment n.服装in favor of 支持，赞成disastrous adj.损失惨重的import control 进口控制import quotas 进口配额compromise n.妥协，折中stock exchange 证券交易所，证券交易appeal to sb. 对···有吸引力available adj.有空的，能得到的dossier 档案卷宗flat 没电的电用完的embarrassing adj.令人难堪的in-house magazine 内部杂志participant n.参加者stressful adj.有压力的，紧迫的moderator 会议主持人press the mute button 按下静音键reflect on 有损声誉，招来非议teleconference n.电话会议4.2Printer cartridges 打印机墨盒Description 种类性质描述Pass the message on to 把留言转给complaint n.投诉cancel vt.取消extension number 分机号码pharmaceuticals 医药用品budget n.预算plasma screen TV 等离子电视freight forwarder 货运商distributor n.发行人，销售商container n.集装箱production manager 生产经理，厂长5.1stock broker 股票经纪人，证券经纪人London Stock Exchange 伦敦证券交易所bank account 银行存款bankrupt adj.破产了的accommodation n.住处；膳宿get start 开始source of income 收入来源farm produce n.农产品business contact 生意场的熟人/关系make enquiries 询问human resource 人力资源HR manager 人力资源经理passion n.激情，热情competitive adj .竞争的give up sth. all together完全放弃某东西professional photographer 职业摄影师studio n.画室；工作室；演播室5.2design office 设计室printer n.打印机quotation n.报价in full colour 用彩色in black and white 用黑白色refer to 参考，查阅，查看book fair 书展a series of 一系列Italian n. 意大利人；意大利语adj意大利的，意大利语的. coincidence n.巧合，巧事move n.步骤；措施；办法removal company 搬运公司stationery 文具，信纸bank loan 银行贷款paperwork 日常文书工作loan application 贷款申请flavor n.味道，滋味，香味on a small scale 小规模café小餐馆；饮食摊；咖啡馆snack bar 快餐柜，小吃店outlet n.商店；市场；销路strawberry n.草莓pear n.梨子mango n.芒果meet demand满足需求health club 健身俱乐部5.3poster n.海报，招贴office equipment 办公设备previous adj.在先的，在前的，以前的reach the highest level 达到最高水平6.1passport n.护照pilot n.飞行员take off 起飞business/economy class 商务舱/经济舱first class 一等舱check in 办理登记手续boarding pass 登机牌flight attendant 空姐；空乘人员identity card 身份证return ticket 往返票，回程票single ticket 单程票buffet n.自助餐lounge n.候机室in-flight adj.机上的；在飞行中的confirmation email 确认信，确认函ask sb. for a refund 要求退款charge sb.向某人收费follow-up letter 追踪信件，后续信件fraud n.诈骗，欺骗credit card fraud 信用卡诈骗6.2room service （旅馆等处送餐到客人房间的）客房用餐服务air-conditioning 空调设备Internet connection 网络连接hair dyer 电吹风fitness room 健身房laundry service 干洗服务luxury n.豪华master suite 主套房junior suite 普通套房golf course 高尔夫球场broadband access 宽带接口quote vt.报价porter n.行李员laptop n.笔记本电脑express n.特快列车快递dispute n.纷争，纠纷travel agent 旅行代办人divert to 转移，转向6.3technician n.技术员，技师internal communication 内部沟通ISO International Organization for Standardization的缩写，国际标准化组织inspector n.检查员，巡视员ensure vt.保证，担保make alterations做修改7.1testimonial. n.证明书，推荐书remote control vt. 遥控，遥控装置install vt. 安装，安置adjust vt. 调整，调节，使适合personal preference 个人偏好characteristic n. 特性，特征electricity rate 电价energy conservation n. 能源的节约cell phone 手机mobile phonebe away on holiday 去度假maintenance n. 维护fax n.&vt. 传真pen drive U盘笔PDA Personal Digital Assistant 的缩写，个人数字助理scanner n. 扫描器，扫描仪laser printer n. 激光打印机client n. 顾客，主顾customeraverage family 普通家庭running cost 运营费operation costlive show 现场直播的表演estimate vi&vt 估计，估价value for money 性价比，物有所值academic reputation 学术声誉tuition fee n. 学费curriculum n. （学校的全部）课程courselecturer n. 讲课者，讲师percentage of graduates in work 毕业生就业率proximity n. 接近approximate 大约的大概的flexibility n. 弹性，机动性flexible 弹性的7.2possession n. 所有物，财产possess 拥有= ownlength n. 长，长度width n. 宽，宽度height n. 高，高度depth n. 深，深度weight n. 重量LCD monitor LCD 是Liquid Crystal Display 的缩写，液晶显示器grey metal 金属灰rental n. 租金额，租金收入euro n. 欧元provider n. 供给者，供应商technical support 技术支持monthly charge 月收费，月租billing period 付账期special offer 特价penalty n. 处罚，罚款feedback n.反馈7.3domestic market 国内市场the local press 当地媒体drawer n. 抽屉red wood （木质为红色的）红树；红树木材8.1property n. 财产asset财产，资产carry out 执行，贯彻automatically 自动地show…around… 带领某人参观···automate vi&vt. 使自动化output n. 产量demand n. 需求assembly line 生产线，流水线work at full capacity 满负荷工作，以全部力量工作buyer’s market 买方市场exceed vt. 超出loading bay 装卸平台Inventory n. 库存stock n. 库存，存货defect n. 缺点，缺陷eliminate vt. 消除，根除adopt vt. 采用，采纳；收养key features 主要特征；特色principle n. 原则；原理8.2solution n. 解决办法mechanism n. 机制petrol n. 汽油（英）diesel n. 柴油disposable cup 一次性杯子lid n. 盖子；被盖smart adj. 巧妙的；聪明的anti-virus program 防病毒软件production targets 生产指标customer service 客户服务break into 破门而入go out of business 歇业，停业be off sick with flu 得流感请病假plant manager 工厂经理，厂长meet quality standard 符合质量标准fuel n. 燃料sign a contract 签一份合同8.3reliable adj. 可靠地，可信赖的recommendation n.推荐departure time起飞时间in-flight service 机上服务joint decision 共同决定cashier n. 出纳员administrator n. 管理员，行政官branch manager 分行经理，分公司经理security guard 警卫，保安9.1norm n. 标准，规范greenhouse emission 温室气体排放hybrid n&adj. 杂交（的），混血儿（的），混种（的）hydrogen n. 氢power generator 发电机alternative n. 二者择一，可供选择的办法/事物trial version 试验品，试用品prediction n. 预测predict预测，预计public transport 公共交通solar panel 太阳能电池板joint venture 合资企业state-of-the-art technology 最先进的/最优良的技术power station发电厂withdraw vt. 撤离，退出；取款strategy n. 策略，战略strategic 战略的，策略的stabilize vi&vt.使稳定，保持···稳定stable 稳定的make an assessment 评估analysis n. 分析mutual benefit 互惠，互利foreign exchange transaction 外汇交易，外汇业务a rise in the demand 需求的增长tax rate 税率viable adj. 可行的with a view to 着眼于，以···为目的，考虑到appropriate adj. 适当的legal adj. 法律的，法定的，合法的environmental adj.周围的，环境的private property 私有财产comment n.&vi. 评论Unpredictable adj. 不可预知的With regard to 关于9.2tropical adj. 热带的hit by a hurricane 受飓风袭击sweep across 横扫structural damage 结构损坏road and rail links 公路和铁路线disrupt vt. 使中断，使陷于混乱，破坏emergency team n.紧急救援队restore vt.恢复，修复，重建subsidiary n. 子公司handle a crisis n. 处理危机on the night shift 上夜班evacuate vt. 疏散，撤出withdraw 撤退，取款deposit n&vt. 存款emergency meeting 紧急会议machinery n. （总称）机器，机械mechanism 机制cut off 切断；隔离repair work 维修工作retail sector 零售部门chaos n.混乱，混沌panic n.&vi. 惊慌，恐慌typical adj.典型的headline n. （报纸的）大字标题take a hard / close look at sth. 密切注视某事务appoint vt. 任命，委任spokesperson n.发言人，代言人，辩护士compassion n. 同情，怜悯brand image 品牌形象agenda n. 议程move on 继续food poisoning 食物中毒review n.&vt. 评论spill n.&vt. 溢出，溅出，散落，使流出main course 主菜starter 开胃小菜steak牛排lamb羊肉dessert n. 餐后甜点things go from bad to worse 情况越来越糟apologise for sth. 为某事道歉accept full responsibility 承担全部责任9.3collateral n. 担保品，抵押品；相关的bilateral 双边的under-used adj. 未充分利用的；使用不当的poverty n.贫穷，贫困poor 穷的rural area 农村地区commute vi.（乘公共汽车、火车或船）往来（于工作地点和住所之间），通勤middle management 中层管理人员10.1portfolio n.组合investment portfolio 投资组合people in jobs 在职员工innovation n. 革新，创新profitability n.收益性qualification n. 资格；资格证书expertise n.专家的意见；专业技术leadership n.领导才能brain power 智能vice versa adv. 反之亦然authoritative adj.有权威的organized adj.有条理的understanding adj.善解人意的resolve disagreement 解决分歧take responsibility for 对···负责任inspiring adj.鼓励人心的agree on 对···取得一致意见10.2conference n. 会议new venture 新企业，新项目arrange catering 安排餐饮registered 注册过的budget 预算be/go over budget 超出预算priority n. 优先处理的事，优先权network n. 人际关系网entrepreneurship n. 企业家精神strategic planning 战略规划do without 没有···也行preferential rates 优惠价，特惠价small talk 闲谈be proud of 为···感到骄傲thanks to 感谢···corporate hospitality 公司接待，商务接待politics n. 政治；政见earnings n. 所得，收入dress code 着装惯例，着装准则local specialty 地方特产recommend vt. 推荐；介绍10.3catering company 餐饮公司top quality 品质上乘corporate event 公司活动specialize in 擅长于；专政discount n. 折扣faulty adj. 有缺点的，有毛病的acknowledge vt. 答谢11.1health and safety signs 健康与安全标志first aid 急救high voltage 高电压in case of 假设，万一elevator n. 电梯commence vi&vt. 开始，着手Fire alarm call point 火警呼叫按钮assembly point 集合处hazard n. 危险，冒险的事minor injury n.轻伤procedure n.程序；手续emergency n.紧急情况，突然事件cement factory 水泥厂fire extinguisher 灭火器protective clothing 防护衣temperature n.温度consume vt.消费waste material 垃圾canteen n. 食堂sign in 签到production area 生产区production line 生产线main office building 办公主楼no-smoking zone 非吸烟区keep clean and tidy 保持干净和整洁fire exit n.安全出口，紧急出口clearly marked 清楚地标明clock in 用打卡机记录上班时间fire drill 消防训练，火灾避难训练delete vt. 删除get the sack 被解雇，被解职high-heel shoes 高跟鞋be clear of obstacles n.没有障碍物be kept clear 保持通畅tie back one’s hair 把头发向后扎起来protective mask 防护面具bend one’s knees 屈膝white coat 白大褂workplace etiquette 工作场所行为规范dos and don’ts in the workplace 工作场所行为准则deep vein thrombosis 深静脉血栓症lump n. 块（尤指小块）clot n. （血液等的）凝块symptom n.症状，征兆block the vein 阻塞血管have serious consequences 有严重后果alcohol n.酒精，酒humidity n. 湿气，潮湿，湿度surf the Internet 网上冲浪massage n.按摩have a snack 吃点心entrance lobby n. 入门的大厅，休息室lava lamp n.熔岩灯hallway n.走廊gymnastic room adj. 体操房；健身房rowing machine 划船练习架locker room 更衣室；衣物间assorted video games 各式各样的电子游戏baby grand piano 小型卧式钢琴pool table 台球台，桌球台snack room 点心室cereal n.谷类视频，谷类toffee n.太妃糖yoghurt n.酸乳酪cappuccino n.热牛奶咖啡density n.密度densely packed密集的university campus 大学校园suburban office park adj.郊区办公园区11.2slip n.&vi.滑落，滑倒get stuck 被卡住，被夹住cartridge n.墨水盒accident report form 事故报告单lose one’s balance 失去平衡hit sb. on the head 砸在头上hurt oneself badly 严重受伤a small cut 小伤口cupboard n. 橱柜，碗碟柜a member of staff 一名员工carry out the following checks 进行以下检查health and safety awareness 健康与安全意识computerize= computerize vt. 用计算机处理，使计算机化maintenance man 维修人员sort vt. 分类theme park 主题公园safety record 安全记录safety inspection 安全检查category n. 种类，类别burger bar 汉堡包柜台heart attack 心脏病发作roller coaster 过山车safety lock 保险锁pregnant adj.怀孕的Space Mission Simulator n.太空任务模拟器heart exhaustion 中暑衰竭（指轻度中暑）dehydration n.脱水choke vi&vt.窒息，哽住，使呼吸困难aquarium 水族馆dolphin n.海豚bruise n.&vi.&vt.瘀伤，擦伤，打伤，装上arm band 臂带microchip 微芯片barrier （阻碍通道的）障碍物；栅栏，屏障restriction n.限制，约束designate vt.指明，指出leaflet 传单entry ticker门票summarise=summarize vi.&vt. 概述，总结11.3cut waste 减少浪费reduce costs 削减开支work procedures 工作程序water onsumption 水消费12.1job satisfaction 工作满意度promotion n. 晋升flexible hours 弹性工作时间unemployment n.事业lottery n.彩票sponsor n. 赞助商；保证人migrant n.移民，移居者survey n.调查recruitment agency 招聘公司exploitation n. 剥削；利用positive attitude 肯定的态度PR Public Relations 的缩写，公共关系nationality n.国籍vacancy n.空缺的职位accounts department 会计部门rumour n.谣言；传说win a large export contract 订了一份大单的出口合同production capacity 生产能力luxury cruise ship 豪华游轮12.2public relations coordinator 公共关系协调员dynamic adj. 充满活力的be fluent in 能说流利的···PR strategies 公关策略product launch 产品推介会media exposure 媒体暴露covering letter 说明信，求职信degree n.学位recruitment n. 招聘text type 文本类型attachment n. 附件enclosure n.附件；封入信封之物be attentive to 专心致志于administrative adj. 管理的，行政的well-qulified adj. 有良好资格的；有很好资历的well-oraganised adj. 有良好条理的variety n. 多样性weak point 弱点follow-up n.追踪调查12.3cloze test 完形填空global market 全球市场integrate into/with 使成为一体，把···和···结合起来diversity n. 多样性label n.标签，标志play a key role 起到关键作用identity n. 身份uniqueness n. 独特性，唯一性individual n. 个体，个人legible adj. 清晰地，易读的enrolment n. 注册登记，入学due n. 应付款，应得物likely adj. 很可能的，合适的penalize vt. 处罚In the question 提到过的，讨论到的Dominate vi.&vt.支配、。
新编剑桥商务英语unit7(推荐完整)
- it isn’t as bad as myths suggest
- unlike marketing, sales is tangible
- it has a direct impact on a company’s results - you meet people and communicate with different personalities
Stevens says that Toshiba recently had to market its graduate scheme as a sales and marketing programme because ‘we knew sales alone wouldn't attract people’. The gamble paid off. Last year the majority of recruits chose sales, including Ross Snowdon, a marketing graduate. ‘Unlike marketing, sales is tangible.mpany’s results. It’s all about meeting people and communicating with different personalities.’
Not sold on sales?
‘Hi, I work in sales.’ not a great conversation opener, is it? Not like being a fighter pilot or a director of Medecins sans Frontieres, for example. Unfortunately, a job in sales can’t quite shake off its unglamorous image or associations with something rather dishonest. This all means recruitment problems for graduate employees. On the other hand, marketing – a less direct way of selling a product – is rather more popular as a career choice, and sounds better at dinner parties.
剑桥商务英语》授课教案Unit 7
Unit 7 (a) Product descriptionI. Teaching Objectives:i. To enable Ss to describe products in general termsii. To practise listening for specific informationiii.To review language for talking about dimensions and comparatives and superlativesiv. To practise question formationII. Materials needed: Cassette-Pass cambridge BEC PreliminaryIII. Teaching Process:i.Unit overview·Presenting a productWarmer: T elicits vocabulary related to board game.Listening 1: Ss listen to a presentation of new board games and identify pictures. Ss listen for more detail and identify what notes referto. T reviews language related to dimensions.Language focus: Ss form questions about the games.Speaking: Ss work in pairs and describe a board game they like. ·Describing a productListening 2: Ss listen to the same sales manager talking to a retailer and identify which games are of interest. Ss then listen again andanswer compprehension questions.Langues focus: Ss review comparatives and superlatives.Speaking: Ss work in pairs. They list and rank points they considered when buying something they both bought.·Self-studyV ocabulary: Word-building and question formation exercise.Language focus: Comparatives and superlatives exercise.Writing: Ss write about a product they have recently bought.Exam pppractice: Multiple-choice gap-fill.ii.Detailed study of this unitStep 1 Presenting a productWarmer: T writes board game on the board. T asks Ss to work I pairs and think of five words or phrases connected with the idea of board game. T elicits Ss’responses and uses this as a chance to pre-teach necessary vocabulary for the unit, i.e. board, dice, timer, cards, pieces and counters.Ex.1 ListeningRobert Saunders, the Sales Manager at Columbine Games, talks about two newproducts. Ss listen and identify the two games which Robert describes.Notes :1. Mind twist 脑筋急转弯2. our latest products in our range of games 游戏玩具系列中的最新产品3. Which comes in two versions 现有两种版本供应Come: 被出售，被供应4. the four playing pieces are magnetic counters which are made of colored plastic 四个带磁的圆形硬片是用彩色塑料做成的(counter筹码)Ex.2 Listening 1Ss listen to the cassette in more detail and decide what the numbered descriptions refer to.Key:Note:1. How big is / What is the size of…2. How heavy / What is the weight of…3. How much / What is the price of…Ex.3 GrammarT elicits complete questions for the first few answers in Ex.2. T asks Ss to work in pirs and form the remaining questions. Ss are expected to demonstrate their ability to form questions in Part 2 of the Speaking Test.Ex.4 SpeakingSs work in pairs describing games that they like. In order to give this activity more structure and review language which has arisen during the lesson, T writes some prompts on the board , e.g., type of game , size, weight, material, price, how to play, comments.Useful expressions:1.bigger / smaller than…2.It measures 50×50cm3.It weighs…4.light-weight 轻质的5.The weight of it is…6.lighter and smaller…7.wooden playing pieces…木质的棋子8.be made of …9.It only costs…10.To retail at…11.The retail price is …12.easy to play…13.This is a game for 3 or 6 players.14.The material of playing pieces is …Step 2 Describing a productBefore Ss listen to the cassette, T prepares them by asking how they think Columbine sells its games: directly to the public? Through catalogues? Through retailers? Etc.Ex.1 Listening 2Ss listen for gist on the first listening, simply to get an idea of the games Sophine is interested in.Note:1. collectables 收藏品2 .The recommended retail price 建议零售价3 .And what would you be willing to sell it to us for ?= And what price would you be willing to sell it to us?4. on large orders: 大宗定单5. Not on Mind twist on its own.只买脑筋急转弯不打折Ex.2 Listening 2Then Ss listen the same cassette again and answer more detailed questions. Ex.3 GrammarT asks Ss to correct the sentences about Columbine’s games. As students focus on correctness of meaning, they will be using the comparative and superlative forms referred to earlier. T may point out that fewer in the first sentence is used with countable nouns. Less is only used with uncountable nouns.Ex.4 SpeakingSs works in pairs and think of something they have both bought. They discuss the criteria they used in selecting it and write them down. They then order all of the criteria mentioned in terms of importance for themselves. T gives them a little more time to prepare to report back to the rest of the class.Useful expressions:1.reliability2.image3.performance4.energy-saving5.to save petrol ASAP6.I prefer to choose the leading brands with reasonable price.7.I’m more interested in the image of car.8.I think about after-sales service.9.I pay much attention to the reliability on the past of the sellers.10.Safety system is as important as energy-saving system.Step 3 Self-studyHelp Ss finish exercises in this part.Ex 4 Exam practiceNotes:1.the latest addition to our extensive 最新产品2.flexible machine 多功能机器3.variety 种类，强调与众不同4. range (在某一范围内)同类货品，一批，系列5.spread 差异，差距6.provide sb. With sth. / provide sth.7.however :然而，可是，要用逗号与其他成份分开Unit 7 (b) Product developmentsI. Teaching Objectives:i. To enable Ss to talk about product developmentii. To practise reading and listening for specific informationiii.To review specific words ( first, after that etc.)iv. To review the present continuous and going to for future arrangements and intentionsII. Materials needed: Cassette-Pass cambridge BEC PreliminaryCards- Set A 9 cards: one set of cards per pair/ group to bephotocopied from T’s GuideIII. Teaching Process:i.Unit overview·Product testingSpeaking: Ss do a quiz about drug development in the USA.Reading: Ss read an article to find answers to the quiz. Ss re-read the article and complete a table aboout the stagesof the development process.Language focus: Ss review language for sequescing ( first, then, nest etc.) Writing: Ss put cards describing the drug development process in order then write a text linkin the stages.Speaking: Ss talk in pairs about the development of one of their company’s products or services.·Making a productListening: Ss listen to a marketing manager talking about plans for the launch of a new arthritis drug and answer comprehensionquestions. Ss listen again and order the stages in the process.Langues focus: Ss review the present continuous for future arrangements and going to for intentions.Speaking: Ss talk in pairs about their company’s plans. Ss then ask and answer questions about personal plans.·Self-studyV ocabulary: Gap-fill exercise.Language focus: Gap-fill exercise.V ocabulary: Multiple-choice gap-fill exercise.Exam pppractice: Multiple-choice comprehension exercise.ii.Detailed study of this unitStep 1 Product testingWarmer: T writes drug development on the boardand asks Ss to work in pairsand think of five words connected with the subject (test, monitor, launch, develop, animals)Ex.1 SpeakingSs work in pairs and do a quiz about drug development. The aim is to interest Ss in the topic and to provide a reason for reading the article in Ex. 2.Ex.2 ReadingSs read the article to find the answers to the quiz.Notes:(1) be to + 不定式结构表示的将来动作一般都是受人们一直控制的，表示计划，安排或受人之示，be going to 表示现在的意图。
(完整版)新编剑桥商务英语unit 7
Not sold on sales?
‘Hi, I work in sales.’ not a great conversation opener, is it? Not like being a fighter pilot or a director of Medecins sans Frontieres, for example. Unfortunately, a job in sales can’t quite shake off its unglamorous image or associations with something rather dishonest. This all means recruitment problems for graduate employees. On the other hand, marketing – a less direct way of selling a product – is rather more popular as a career choice, and sounds better at dinner parties.
Module 7
7.1 Sales
1
Reading 1
2 Vocabulary: Sale terms
3
Reading 2
4
Grammar
5 Speaking: Comparing jobs
Reading
1. Work in pairs. Compare the jobs in each of the following pairs. What are the similarities and differences? Say which you would prefer to do and why.
新编剑桥商务英语unit_7
A. many aren't suited to it.
B. they aren't passionate.
C. they don’t have the right qualifications. D. of a false perception.
Vocabulary: Sales terms
Match these words (1-7) from the text to their definitions (A-G).
1. sales pitch 2. door-to-door selling 3. a buzz 4. a myth 5. cold calling 6. an air 7. jollies (informal)
A. Making an unexpected phone call or visit to sell something.
- marketing seems more attractive (than sales)
- it isn’t as bad as myths suggest
- unlike marketing, sales is tangible
- it has a direct impact on a company’s results - you meet people and communicate with different personalities
2. Read the article and find out why more people prefer a career in marketing than in sales. Complete the table below with reasons from the text.
剑桥商务英语7.1A
reading
• Skim the testimonial, and judge what it is
• a working system • a lightening system ★ a domotics system •
• Scan the testimonial, and finish the task: • what features does the domotics system include? • • • • • personalized spaces money-saving intelligence home security total control green garden
Read and choose
• • • ★ • • • ★ • • • • ★ • • 1.In the future, homes could A. require more maintenance by the homeowner. B. have a higher level of remote control. C. be very expensive 2. One advantage of the system is that A. it can be controlled from anywhere in the house B. it switches off when you are on holiday. C. your telephone bills will be cheaper. 3. The system can A. calculate your electricity bill. B. recognize a person from the way he/ she moves C. call you on your cell phone
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Business terms and expressions
31. 32. 33. 34. 35. 36. quality of the teaching flexibility career preparation share second place with availability of subjects electricity rate; running cost; tuition fee; fare (taking public transport） tip ( the award for good services)
Reading :Smart homes: the future is here
Words to drill
adjust to setting: 调节；设定点 household appliance: 家用电器 product brochure: 产品手册 look occupied : 占据
Questions for Discussion
Will you be attracted by the brochure? If you say “yes”, please share your reasons with us. What is your ideal smart home? Please try to describe it to your partner. ( you have 5minutes to do the sharing)
Business terms and expressions
1. testimonial 2. refer to 3. remote control 4. install 5. adjust (to) 6. personal preference 7. personal preference 8. non-peak 9. energy conservation 10. fire brigade
Assignment: Describe a service
Speaking: Role-play Student A: You work for a parking company at the airport. For the purpose of attracting more customers, you have come up with the idea of delivering a new service named “Frequent Parker Card” to each driver. With this card, drivers can earn a free visit with each five stays. During the trial use of the card, you interview a card holder about how he/she feels about the card.
Student B: You are the holder of the above “Frequent Parker Card”, so far you have 2 stays, 3 more to go for a free parking at the airport. Currently, you are interviewed by an employee from the airport parking company. Tell the interviewer how you feel about the “frequent parker card” and make suggestions if possible.
Ceading Grammar
4
5
Listening
Speaking
Lead-in
What is “a product ”? What is “a service ”?
Are you a loyal customer to any certain product or service? If so, tell us why you have that preference.
Business terms and expressions
11. 12. 13. 14. 15. 16. 17. 18. 19. 20. be away on holiday watering system maintenance fax ( fax machine) photocopier ( photocopy) pen drive ( USB drive) PDA( personal digital assistant) skype（ QQ, We chat) scanner laser printer
Business terms and expressions
21. clientele （ customer, client) 22. average family 23. live show 24. estimate （ make an estimate) 25. exclusive hotel (economy hotel) 26. value for money 27. academic reputation 28. curriculum (all the courses) 29. percentage of graduates in work 30. executive position （executive person)
Products and services
Unit 7
商务英语综合教程 第一册
Learning Objectives
To memorize the related business vocabulary; To get to know the importance of high-quality product or service; To learn how to introduce a product or a service; To use theme-related vocabulary and expressions in real situations.
Business terms and expressions
21. clientele （ customer, client) 22. average family 23. live show 24. estimate （ make an estimate) 25. exclusive hotel (economy hotel) 26. value for money 27. academic reputation 28. curriculum (all the courses) 29. percentage of graduates in work 30. executive position （executive person)
Useful Links
/ma rketing/loyaltyprog.htm /wiki/Loyalty_p rogram /what-iscustomer-loyalty.htm