google-group谷歌概况英文介绍 PPT
Google的英文介绍
Google的英文介绍Google的英文介绍A young man left hometown 22 years ago, and turned out to be a poor correspondent2. After a while his letters dried up3, and for six years the family had heard nothing from him. Then his sister entered his name in the Google search engine4 on the Web and, as she says, ” There he was on a bowling league5 in Brazil!” Now they’re exchanging catch-up letters and photos.6 Who knew Brazilian bowling leagues had Web sites? Google knew, because Google knows everything, or nearly.The name comes from “googol,” the mathematical term for a 1 followed by 100 zeros.7 This means, “a hell of a lot more than there is in the universe.”8 The Google people chose it because they want to organize all the data on the Web.Google started in 1998, when two 26-year-olds , Sergei Brin and Larry Page, set up shop in a tiny office. Today they operate out of a building in Mountain View, Calif., and regional offices all over the world. Google has become the best and most successful search engine.If you need a map of a region, Google will oblige9. If you rip the rotator cuff in your shoulder,10 Google finds drawings that show you how it works. Should you wish to remember an Alex Colville11 painting, you may well find it among the 181 Colville images available. If you want to recall Churchill’s photo, Banff, or Cary Grant,12 Google will show them to you, usually in dozens of versions.An epidemiologist or social psychologist studying reactions to a phenomenon like the West Nile virus might well come here often,13 to learn what people are saying about it.This section also provides a rich field for ego-surfing14, or entering your own name to find out what is said about you. Some consider ego-surfing neurotic, and anyone who does it every day probably suffers from an identity problem.15The other day, unable to resist, I found that I’ve been mentioned about 500 times in the various chat rooms that Google monitors. This provided half an hour of innocent pleasure.Google’s news report links to 4,500 news sources around the world. On the screen it looks rather like a newspaper page, with pictures and headings, but it changes constantly as newspapers and broadcasters change what they put on the Web.A story gets on if enough newspapers run it and give it prominence.16 Every minute, the computers the page and compile related stories while dropping others. No human editors decide what’s to be emphasized. It sounds ridiculous, but it’s not bad at all.However Google is boastful17. It can’t keep itself from telling you how inconceivably fast it is. Ask it for information on Chinese archaeology and it compiles 29,400 links, adding: “search took 0.14 seconds.”Another problem is that identical names baffle Google.18 It needs help distinguishing between Francis Bacon, the 20th-century painter, and Francis Bacon, the 17th-century philosopher. Sometimes Google looks a little foolish.Now that the verb “to Google” is embedded in the language,19 Googling has turned out to be, for some, a moral problem. A woman wrote to Randy Cohen, the New York Times ethicist, about a friend who had gone out with a doctor and then Googled him when she got home, discovering that he had been involved in several malpractice suits.20 Cohen was asked whetherthis was a decent21 thing to do. He said it was and that he had done it himself. The woman’s Googling, Cohen said, was benign22, just like asking her friends about this fellow.Tired of Google? I’m afraid those who are tired of Google are tired of life.。
google英文介绍
Purchases
• Pyra Labs – creator of Blogger • Upstartle – responsible for Writely • YouTube – onlin• • • • NASA Sun Microsystems Time Warner’s America Online News Corp.’s Fox Interactive Media
Resources
• /time/photoessays/20 06/inside_google/ • /wiki/Google • /intl/en/options/ • /corporate/history.ht ml
History
• Google was officially incorporated on September 7, 1998 out of a friend’s garage • They gained a total initial investment of nearly 1 million dollars collected from friends, family, acquaintances, and a $100,000 check from Andy Bechtolsheim • After moving Google a couple times, in 1999, they settled into their current home in Mountain View, California. Known as the Googleplex.
Revenue
• Advertising
• (later acquired by Yahoo! and know known as Yahoo! Search Marketing) pioneered this advertising model • Many of Google’s competition failed compared to Google at selling advertisement
GoogleNppt模板.ppt
LOGO
variables shaping Customer-Responsive Culture
LOGO
Definition
Organizational Culture
Aggressive -ness
A system of shared
meaning held by
members that distinguishes the
Team orientation
organization from
other organizations.
Success:
“Google," was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006.
LOGO
LOGO
Contents
Organizational Culture orientation Creating an Sustaining culture Other Organizational culture used Employees learn culture
课件1谷歌
检索式：城市生态环境
检索式："城市生态环境"
3.6 对搜索的网站进行限制
语法格式：
① site:网址 关键词 ②关键词 site:网址
注： ①site用于限制网站类型，学术资料在限定在edu、org类网
站中会更精练，而与政府相关的限定在gov中也许更容易找到。 site后的冒号必须是英文状态下的，冒号后不能有空格， 键词和site:之间必须空一格，搜索关键词可以是多个，多个关键 词之间以空格隔开。关键词可在site:前，也可在site:后，但搜 索结果不样。 如分别 输入：site:edu “中国园林” 和 输入：“中国园林” site:edu 检索结果会有区别
检索式：“寺观园林” –城市
3.4 intitle/allintitle表示在网页标题中进行搜索
网页设计的一个原则就是要把主页的关键内容用简 洁的语言表示在网页标题中，因此，通过标题栏查询，通 常也可以找到高相关率的专题页面。
“intitle‖和“allintitle‖ 对网页的标题栏进行查询。 前者是对紧接后面的一个关键词在网页标题中查询，而后 者是对多个关键词在网页标题中进行查询。 如输入：intitle:"中国寺观" 园林
如搜索：“城市*境” 结果中会出现城市环境、 城市全境、城市语境、城市新境、城市跨境等
检索式：“城市*境”
3.9 关键字/词的字母大小写搜索 Google对英文字符大小写不敏感，大小写搜 索结果一致。
如分别搜索：intelligence INTELLIGENCE 会出现一样的结果
检索式： intelligence
中受益。
2.Google产品
用英语介绍谷歌
The story and overview of Google
Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California.
Supports size 7 formats
Search engine advertising
Single advertising form
Comprehensive conversion effect
Brand alliance advertising
Weekly, monthly and quarterly reports Keyword Report Advertising language report Search query report Account report
from Google Google is No.1 in Argentina,
Brazil and Mexico with market data statistics Domain names of 18 countries
Europe
85% local search traffic comes from Google
Mail or fax provided
Marketing strategy of Google
Google promotion account
Account structure
account
google介绍英语演讲
If you are hungry, delicious food is waiting for you~~
If you are tired of working
You can decorate your office whatever you like
Thanks!
European
• 85% local search traffic from Google
• Google is the No. 1 search engine in Belgium, Denmark, France, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland
Video Book Print Gmail Globe BBS Orkut Maps
Blogger Search Scholar Google Local Picasa Desk Search Mobile Google Mini
Google in Global Market…
North America
Australia Africa and the Middle East
• 66% local search traffic from Google • 13 countries domain names • 81.6% local search traffic from Google • Google is No. 1 search engine • Regional sales agency in Sydney
• 6 regional sales agency in Europe: Britain, France, Germany, Italy, the Netherlands and Spain
谷歌英语介绍
Google Company Profile
Larry Page Sergey Brin
1998 Google files for incorporation in California on 4 September. 谷歌 公司于 9 月 4 日在美国加利福尼亚州注册成立。
Ten creeds
9. 3. 5. You Fast You can don't is better be need serious than to be slow without at 越快越好 your a will suit. desk 认真不在着装 to need an answer. 信息需求无处不在 1. 10. 8. 4. 6. 7. 2. Focus There's Democracy The It's Great need best on just always the make to for on isn't do user information money the more one good and web thing information all without enough. works. else really, crosses 网络也讲民主 doing 追求无止境 really out follow. all evil. borders. there. well. 关注使用者 赚钱不必作恶 专心将一件事做到极致 信息无极限 信息需求无国界 ,则一切将水到渠成 .
小 识
知
2. 苹果：世界上最有价值的科技公司 1. 8.Youtube 6. 5. 7. 4. 美泰：世界上最卖座的玩具公司 惠普：世界上最大的公司之一 哈雷戴维森：世界上最知名的摩托车品牌 亚马逊：世界上最大的网上零售商 谷歌：世界上流量最大的网站 ：世界上最大的视频网站 （芭比） （谷歌收购） 3. 迪斯尼：世界上最卖座的媒体集团
google-group谷歌概况介绍
How the share of search business will be
It can not meet all demands of the business
-new markets : mobile search
-personalization: general search engine is evolving to vertical search , for example,
AOL
Yahoo
What Should Google Do
Market Saturation
Explosive Information
Easy To Entry
Portal is not a good new arena for Google
What Should Google Do • Google vs. Microsoft
Insert text here
users
-for users: more companies can add values to the network by offering more information. -switching cost : the switching cost seems to be nothing and may be lowest for online service.
How the share of search business will be We can conclude:
multi-homing cost is a little high for search user search engine business will not be a winner-take-all business
GOOGLE 电子商务英文 ppt
Product / Service Description
Search • Alerts Book Search Catalogs Desktop* Finance* Images Product Search Toolbar*Web Search Ads • AdSense AdWords Analytics Applications Blogger Calendar Gmail Google Docs Google Voice Labs News* Picasa Talk Translate Video YouTube Enterprise • Earth for Enterprise/Google Earth • Google Search Appliance Geo • Google Earth Google Maps • Mobile • Mobile*
Organize the world’s information and make it universally accessible and useful.”
Company Description
Google operates the leading Internet search engine, offering targeted search results from billions of Web pages named the search engine they built "Google," a play on the word "googol," the mathematical term for a 1 followed by 100 zeros. Google subsidiaries include YouTube and DoubleClick.
google的英文介绍
Google-the world top search engineGoogle inc is a multinational public cloud computing ,internet search and advertising technolog ies corporation , Google hosts and develops a number of internet-based services and products and generates profits primarily from advertising through its AdWords program , the company was founded by Larry Page and Sergey Brin,often dubbed the “Google Guys”. While the two were attending Stanford University as Ph.D. candidates. It was first incorporated as a private held company on September 4th ,1998 with its initial public offering to follow on August 19th ,2004, the company stated mission from the outset was to organize the world’s information and make it universally accessible and useful. And the company un official slogan coined by Google engineer Paul Buchheit is don’t be evil,In 2006, the company moved to their current headquarters in Mountain View, California ,Google’s rapid growth since its incorporation has triggered a chain of products ,acquisitions and partnerships beyond the company’ core search engine. The company offers online productivity software,such as its gmail email software and social networking tools including Orkut and ,more recently Google Buzz . Google’s product extend to the desktop as well ,with the applications such as the web browser ,Google Chrome, the Picasa photo organization and editing software and the Google Talk instant messaging application, more notably ,Google leads the development of the Android mobile phone operating system used on a number of phones ,such as the Nexus one and Motorola Droid.Because of its popularity ,and numerous products ,Alexa lists Google as the internet’s most visited websites ,Google is also fortune magazine’s 4th best place to work and BrandZ’s most powerful brand in the world ,the dominate market position of Google’s service s has lead to criticism of the company over issues including privacy ,copyright and censorship . Google is known for having its informal corporate culture on fortune magazine’s list of best companies to work for .goole ranked the first in 2007 and 2008 and the forth in 2009 and 2010. Google’s corporate philosophy embodies such casual principles as casual principles as you can make money without doing evil ,you can be serious without a suit and work should be challenging ,the challenge should be fun. Google has a tradition of creating April fool’s day jokes , for example ,google’s MentalPlex allegedly featured the use of mental power to search the web ,in 2007 ,google announced a free internet service called TISP or toilet internet service provider ,where one obtained a connection by flushing one end of a fiber-optic cable down their toilet.Also in 2007, Google Gmail page display ed an announcement for G mail paper ,allowing users to have email message s printed and shipped to them .in 2010, Google jokingly changed its company name to Topeka in honor of Topeka ,Kansas,whose mayor actually changed the city’s name to Google for a short amount of time in an attempt to sway Google’s decision in its new Google Fiber project .Most recently ,Google withdraw from the Chinese market ,so allen ,what do you know about Google?Google was first incorporated as a multinational public cloud computing internet search and advertising technolog ies corporationWhat does Google originally specialize in ?The company’s primarily aim is to organize the world’s information and made it universally accessible and usefulBesides its world’s famous search engine ,what service does Google provideThe most common services are Google Chrome ,the Picas and the Google talk.I suppose Google must be very popular .Sure ,Google was once listed as the internet’s most visited website.。
推荐-google介绍ppt
纲要
• Google简介 • Google AdWords简介 • 我们为客户提供的服务 • 常见问题
25
常见问题处理之一 有一些公司也在卖Google和我们
有什么区别？
© GOOGLE 2005
揭开伪代理的黑幕
• 针对销售Google左侧的伪代理
• 按点击付费，只展示不点击不付费。 • 可以控制预算，低风险高回报； • 灵活设置3个广告组45个关键词不放过任何
潜在客户； • 可用40种语言投放到全球250个国家和地区。
20
纲要
• Google简介 • Google AdWords简介 • 我们为客户提供的服务 • 常见问题
21
我们为客户提供的服务 ——专业的广告优化服务 不断地提高广告的点击率
Google 的搜索浏览量占了全球的 56%，在 国内有超过3500万的网民使用它，每2.5个 上网的人中就有一个使用Google。
5
Google简介
• 2004年Google营业额为142亿美元。 • Google盈利的基础是：广告定向投放,可以让投放
广告的企业把有关信息准确地展示给真正关心这些 信息的客户。 • Google拥有规模庞大的广告客户群。 • 已经成为Google的广告客户非常认同Google制定的 规则，事实证明，Google作为网络广告的效果是良 好的。Google成长速度惊人，已经成为互联网巨 人,6月27日数据显示Google市值844.7亿美元。 • Google是世界上最大的网络媒体公司，也是世界上 最大的媒体公司。
• Google有100多种语言和用户界面， 超过 53% 的全球互联网使用者曾访问 Google
• Google的搜索浏览量占了全球搜索引 擎链接市场份额的 56%
浅谈谷歌PPT课件
5.1、欧洲不是好混的
◇相对于上面提到的这些小打小闹的个案，真正让谷歌感到 头疼的，则是来自欧盟对谷歌垄断的指控。因为已有了微 软垄断案的前车之鉴，所以谷歌也会有寝食难安的时候。
◇欧盟是干啥的？欧盟就是欧洲人联合起来，专门对付美国 的机构。因为欧洲的每一个国家，论实力都不是美国的对 手，但为了维护自己的利益，欧洲的这些国家就想到要联 合起来，这样才有实力跟美国单挑。
二、谷歌成长史
◇1995年Larry Page和Sergey Brin相识，一年后推出名为 PageRank的排名体系
◇1997年9月15日谷歌域名上线
二、谷歌成长史
◇1998年9月4日谷歌 公司在加利福尼亚 州注册成立
◇2000年9月谷歌开 始提供中文搜索 服务，10月 AdWords上线
三、谷歌小子
◇ Larry Page和Sergey Brin
一直是幸运的，他们的崛
起在外人看来似乎不费吹
灰之力。但要发展一家像
谷歌这样成功又活跃的企
业，单靠运气是远远不◇够事实上，谷歌并不是一个传说。
的。
谷歌的今天，得益于美国国家科
研基金对科研的支持，得益于美
国高校的创新制度孕育机制，得
益于美国的风险投资机制，得益
◇谷歌的产品每进入一个欧洲国家的同时，都会遇到与当地 关于版权、隐私、垄断、竞争、网络中立等方面法规相冲 突的地方，然后谷歌的法务部门就是一天到晚、没完没了 地到处打官司。以法国为例，说说谷歌在欧洲的烦恼。
5.1、欧洲不是好混的
◇2005年，法新社指责谷歌新闻搜索中出现了法新社的报道 ，认为谷歌侵犯了自己的版权，就把谷歌告上了法庭。
于一个已经开发并且不断成长的
搜索引擎市场，得益于美国企业
google英文介绍PPT课件
.
7
Partnerships
• NASA • Sun Microsystems • Time Warner’s America Online • News Corp.’s Fox Interactive Media
.
8
Applications
• Image Search • Google News • Froogle • Google Maps • Gmail • Google Earth • Google Video • Google Labs
their advertisement was clicked • Bidding starts at $.05 per click
.
5
Revenue
• Advertising
• (later acquired by Yahoo! and know known as Yahoo! Search Marketing) pioneered this advertising model
• Estimated more than 450,000 servers around the world
.
10
Now
• Most often used search engine • Hold 54% of the market share • They receive around one billion search
salaries, but it is compensated with stock • Brin and Page base salary of $1.00
.
12
Googleplex
• Piano • Lava lamps • Massages • Hair salon • Dogs allowed • Video games • Multiple lounges • Gourmet meals • Workout room • Ping pong • Snack rooms
google英文介绍知识讲解
Now
• Most often used search engine • Hold 54% of the market share • They receive around one billion search
inquiries per day • Starting to try radio • Experimenting with selling advertisements
• They thought that a search engine that analyzed the relationship between websites would find better results than existing search engines
• Existing search engines simply listed web pages in order of how many times that particular page used the keyword that was searched
• Their search engine was called “BackRub”
History
• Google was officially incorporated on September 7, 1998 out of a friend’s garage
• They gained a total initial investment of nearly 1 million dollars collected from friends, family, acquaintances, and a $100,000 check from Andy Bechtolsheim
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How the share of search business will be
Search business will never be a winner-take-all business. But why？
•Being committed to leveraging leading-edge technology: invent new search algorithms. •Bettered Overture’s policy of ranking paid listing solely on CPC by also considering listing relevancy(CTR) •Managing innovation—Google’s ten golden rules. •Pay attention to cooperation both outside and inside.
1999
Sequoia Capital
and Kleiner Perkins Caufield & Byers
2000 2002 2003
Yahoo use
Google search technol
ogy
Google Google AdWords. AdSense.
The content in here
Corporate Values
Technolo gy
Managing innovation
Cooperation
Key Factors of Google’s Success
• Google believes in its Corporate Values
Don’t be evil
we make our own rules
-new markets : mobile search -personalization: general search engine is evolving to vertical search , for example, RSS、Job Search -customization : it can meet demands of some specific customers-LIJIT -pecs: politics、culture、economics、society -technology: it will be a disaster for one company to offer all kinds of technology
➢ Multi-homing cost
-time: or both sides，it will spend much more time to get what they want -money:almost free for users ,more expensive for advertiser
Development process
year inmail ;
Yahoo ;The stock
exchange
2005
Google set up r&d center in china
2006
Google purchase
the YouTube
2007
Android
-switching cost : the switching cost seems to be nothing and may be lowest for online service.
How the share of search business will be
➢It can not meet all demands of the business
year in here
1995 1996 1997 1998
Larry and Sergey meet at
Stanford.
A search engine called BackRub.
The
search company
engine was set
needs a
up
new name.
Market niche and Duopoly will coexist in the future market
➢Duopoly market
-cost advantages
-products advantages -Technology Mature & Quik Update
➢Market niche
How the share of search business will be
As the two pictures show below,the search business is to become more concentrated .
How the share of search business will be
Catalog
Development Process Key Factors of Google’s Success How the Share of Search Business Will Be Where Should Google Do Return to China
Development process
2008
Google Earth .
2010
Google Instant; Google
withdraw from the Chinese market
The content in here
Key Factors of Google’s Success
Business model
Bettering Overture’ s policy
Insert text here
➢ Network effects are positive and strong
-for companies: the value of the network will increase through attracting more users
-for users: more companies can add values to the network by offering more information.
Technology mattes
Corporate Values
The philosophy
• Improve the business model of Google
“contextual” paid listings
move into new search domains
Key Factors of Google’s Success