最新语文版中职英语基础模块 下册unit 9《advertisement》教案.doc
语文版中职英语(基础模块 下册)Unit 9《Advertisement》ppt课件1
A: Royal Fashion Company, may I help you? B: I’d like to have a word with Manager Li? A: Sorry, he isn’t in at the moment, but I’m his secretary. Can I take a message? B: Of course, thank you. Please tell him to call me as soon as he comes back. A: OK, what’s your telephone number? B: 6548392. A: Sorry. I can’t hear you clearly. Speak louder, please. B: Yes, 6548392. A: Could you leave your name? B: Certainly, Wang Ming, this is Wang Ming speaking. A: Ok, Mr Wang, I’ll ask him to call you back. B: Thank you very much.
上面说“时装秀来展览中心在星期六”，
that is an advertisement.
那就是一个广告。
如果在周六要举行一场时装秀，而你画了一个写有“周 六将在展览中心上演一场时装秀”的牌子，那就是一个 牌子。
If you put the sign on the back of an elephant
Unit U9 nit 7
Reading
1. Advertising is an important way of promotion in commercial business. 广告是商品交易中一种重要的促销手段。
中职英语基础下Unit9教学设计教案
...that we make sure what is real and what is false in theads是主语从句，it是形式主语。
I do not feel like going to work today.我今天不想去干活。
2)动词的-ing形式作介词宾语，所构成的介词短语在句中作定语或状语。如:
One cannot use English well by knowing only the words and grammar.我们不能只通过认识单词和语法就能把英语用好。
Take nodding the head for example.以“点头”为例。
有些动词后，只可接动词的-ing形式作宾语，不可接动词不定式，这些动词有:
avoid,appreciate, admit, consider, delay, dislike, enjoy, escape, excuse, can't help, finish, forgive,imagine,keep,mind, prevent,practice,等等。例如: All of us enjoy playing football.我们都喜欢踢足球。
Whenever you come across a new word in your reading, look it up in the dictionary.每当你在阅读中遇到生词时，应该查一下字典。
Nothing can be learned without giving time and effort to it.不花费时间和力气，什么都学不会。
《Advertisement》中职英语(基础模块 下册)Unit 9ppt课件1【语文版】
A: Royal Fashion Company, may I help you? B: I’d like to have a word with Manager Li? A: Sorry, he isn’t in at the moment, but I’m his secretary. Can I take a message? B: Of course, thank you. Please tell him to call me as soon as he comes back. A: OK, what’s your telephone number? B: 6548392. A: Sorry. I can’t hear you clearly. Speak louder, please. B: Yes, 6548392. A: Could you leave your name? B: Certainly, Wang Ming, this is Wang Ming speaking. A: Ok, Mr Wang, I’ll ask him to call you back. B: Thank you very much.
5. bring….to the attention of 使…引起…的注 意
eg. The teacher’s talk brought the English reading skill to the attention of the students.
6. by means of 通过，借助于 eg. We have learnt a lot from foreign countries
•
1、往前坐
•
坐的位置越靠后，注意力就越难集中。老师不会注意到你的事实可以让你不再紧张，放心去做别的事情。坐在后面，视线分散，哪怕你是在看老师，如果有人移动，你的视线就会飘到那个同学的后脑勺上去，也就无法集中注意力。 而且，坐在后面很
Advertisement中职英语基础模块 下册Unit 9课件3语文版
佳能相机防抖技术,如同将运动中的被摄物体固定.
Ask for more!
渴望无限！ Obey your thirst!
服从你的渴望！
Feel the new space!
感受新境界！
Let's make things better!
让我们做的更好！
这是来自福特（加拿大）的一款最新的创意广告，广告中所 展出的福特车型是完全由一群舞蹈演员用自己的身体配合一 些必要的汽车零件组合而成的。
让我们做得更好！
渴望无限
Good to the last drop.
Feel the new space .
体会新领域
广告用语特点： 越简短易记越好。
Warming up
1) Do you like reading or watching advertisements?
2) Can you illustrate some types of advertising?
Disadvantages
annoying mislead people or cheat them of money take up too much time and space on TV and in the newspapers give false or incorrect information …
3) Where can you find advertisements?
Types of advertising
1. TV/radio 2. newspaper/magazine 3. mail, billboard advertising( 路牌广告), 4. bills and posters( 海报), 5. Internet advertising, neon sign( 霓虹灯招牌), 6. show window( 橱窗) advertising, 7. Sandwich board( 挂在身上的广告牌 ).
基础模块下册Unit9Advertisement讲课教案
基础模块下册Unit9Advertisement讲课教案Unit9. AdvertisingI. 短语翻译1.被用来做某事2. 公众过去常常做 3. 引起, 使……成为习惯做某事 4. 通过, 借助于5. 等,等等6. 大量的, 许7. 或多或少9. 据说8. 例如可以说众所周知10. 在……中起作用11. 确信12. 实际上, 事实上II. 选择填空( )1. Our life condition has___ improved.A. moreB. lessC. more or lessD. more and less ( )2. We study many courses, ___ Chinese, maths English and so on.A. such asB. for exampleC. suchD. example( )3. She ___ a leading ___ in the play.A. take, partB. play, partC. took, roleD. played, role ( )4. We learn English ___ speaking.A. by means ofB. by mean ofC. in mean ofD. in means of ( )5. May I speak ___ Wang Lin.A. withB. toC. onD. in( )6. She ___ a white skirt for the party.A. selectB. selecttedC. selectingD. selected ( )7. The doors in this building will ___ white.A. paintB. paintedC. paintsD. painting( )8. She spent three days ___ her final papers.()A. readingB. to readC. readD. to reading( )9. I heard him ___ a song when I watched TV.A. singB. singingC. sangD. to sing( )10 I will have my car ___ tomorrow.A. repairB. repairedC. repairingD. to repair ( )11. I am looking forward to ____ you again.A. seeB. to seeC. seeingD. saw( )12. The boy ___ on the ground is my son.A. playedB. playingC. playD. to play( )13. Have you read the novel ___ by Lu Xun?A. writeB. writtenC. writingD. to write( )14. Would you mind ___ there?A. my smokingB. my smokeC. smokeD. smoked( )15. John was made ___ the car for a week as a punishment.A. washB. to washC. washingD. to be washing ( )16. ___ into the house, she lit a candle.A. StepB. Having steppedC. SteppedD. Being stepped ( ) 17. We have nothing___.A. eatB. eatingC. to eatD. to be eaten( )18. The house needs___.A. repairB. repairingC. repairedD. to repair( )19. ___, the kids in the nursery keep healthy.A. Take care ofB. Being taken careC. Being taken careD. Taking care( )20. She stood there ___ the children playing games.A. to watchB. watchingC. watchedD. watches( )21. Many seasons in England are worth ___ in all seasons.A. visitB. visitingC. to visitD. visited( )22. We can’t do it, please ask somebody ___ us.A. helpB. helpingC. to helpD. helped( )23. Would you like___ some wine/No, thanks. I don’t feel like___ anything now.A. having, drinkingB. to have, to drinkC. having, to drinkD. to have, drinking( )24. Do you enjiy___ English in our class, Mr Green.A. teachB. taughtC. to teachD. teaching( )25. We’re in class, you’d better not___.A. talkB. talkingC. talkedD. to talk( )26. How about ___ to the cinema on Sunday.A. goB. to goC. goingD. will go( )27. He has a sister___ Amy.A. callingB. calledC. to callD. be called( )28.This news sounds ___.A. excitingB. excitedC. exciteD. to excite( )29. I feel very tired.Why not stop ___.A. to workB. to have a restC. having a restD. to go on with the work( )30. It is no good ___ the book.A. readB. readingC. to readD. reads( )31. Mary, your English is very good.A. Not goodB. Thank youC. So are youD. It’s bad( )32. I am sorry for knocking your books off your desk.A. It does n’t matterB. I am glad to。
最新语文版中职英语基础模块 下册unit 9《advertisement》教案.doc
2
3． T:We all know the information a bout the advertisement by means of learning words “the first sentence of the text “ And then what is advertisement ? Let students to read the textand answer . And to find the key words of this pargragh.
And I can correct the pronunciation .
And we can read them together ,
And call other Ss to read to check if they can read skillfully.
15’
Teaching
ProTeaching
Topic
Unit 9 Advertisement
Type
New
Date
4.23
Period
Two
教学设计
Teachin 1. Target language words and sentences g goals 2. Target Ability
To develop the Ss’ ability and skills of guessing words and reading comprehension.
4
Game Rules
Teacher ‘s Activity
Ss’ activity
1. 1.greetings eacher other
Looking and talk about
《Advertisement》中职英语(基础模块 下册)Unit 9ppt课件2【语文版】
(a) 一种重要的手段 (b) 被用来做... (c) 发送给... (d) 大众
5fashion show
text
6to be held
7.put ..on the back of..
(e)时装表演 (f)将被举行 (g)放在后面
8.bring ...to... 9.the attention of ... 10.by means of ... 11.and son on
If you put the sign on the back of an elephant and walk it into town ,that means you are doing an advertising promotion.
Key Phrases: fashion show to be held put ...on the back of
slogan
/ˈsləʊgən/
n. 标语
space
/speɪs/
n.空间
obey
/əˈbeɪ/
v.服从
thirst
/ θɜ:st/
n.口渴
promotion /prəˈməʊʃn/ n 宣传，促销
commercial /kəˈmɜ:ʃ/ adj.商业的，商务的
fashion show
时装表演
paint
是老师在上课时补充讲解的，如果不听讲很可能就会错过这些重点。
•
所以，上课的时间一定要专注于课堂，决不能打开别的习题集去学习，这样才是高效率的学习，才是提高成绩最快的方法。因此，困难也要先听课，那对你将来的自学一定会很有帮助，哪怕你只是记住了一些经常出现的术语，上课的内容好像马上就忘光
了，但等到你日后自己学习的时候，也能让你回想起很多内容。
新语文版中职英语基础模块 下册unit 9《advertisement》教学设计(精品).doc
And I can correct the pronunciation .
And we can read them together ,
And call other Ss to read to check if they can read skillfully.
15’
Teaching
ProTeaching
These words ‘pictures that were made by our take part in the class.
Ss,
So I make the writer to read or tell others what they are .and they make the pictures on the blackboard .
3.let a s to answer the question
4.Make the topic and later let’s learn the new Ss TEACH Ss.
words
The words is 10 in total
Of today.
Ss have many chances to
4
Topic
Unit 9 Advertisement
Type
New
Date
4.23
Period
Two
教学设计
Teachin 1. Target language words and sentences g goals 2. Target Ability
To develop the Ss’ ability and skills of guessing words and reading comprehension.
语文版中职英语(基础模块 下册)Unit 9《Advertisement》ppt课件3
20. in fact: 实际上 In fact, I forgot what had happened. 实际上，我忘记发生了什么。 21. What they want is just to make us pay more money. 主语从句 22. …｛that we make sure what is real and what is false in the ads. ｝ →主语从 句 ↓
英语广告语欣赏
1.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔） 2.Fresh-up with Seven-up. (Seven-up) 提神醒脑，喝七喜。（七喜） 3.Focus on life. (Olympus) 瞄准生活。（奥林巴斯） 4.We lead． Others copy． 我们领先，他人仿效。（理光复印机） 5.The taste is great. 味道好极了。（雀巢咖啡） 6.Take Toshiba, take the world. 拥有东芝，拥有世界。 （东芝电子）
宾语从句 I don’t know what to do next. 我不知道接下来做什么。
23. make sure: 确保；确定 He made sure that the door was locked before leaving. 他确保离开前把门锁好。
Exercises on Textbook on Page 81
7. mean: 意味着；意思是 What do you mean? 你什么意思？ Do you mean me? 你指的是我吗？ 8. bring… to the attention of: “使…引起…的注意， 使…成为…” The news brings the matter to the attention of old people. 这条新闻引起了老人的注意。
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4． Sum mar Text explanation/interpret 10 y the key wor ds and
Game time
To announce them the rules of the game 5 (7’)
4
Game Rules
Teacher ‘s Activity
Ss’ activity
1. 1.greetings eacher other
Looking and talk about
L-i 2.Announce the new lesson and look at the
The vedio &pictures to guess the topic of today.1-2 ‘
2
3． T:We all know the information a bout the advertisement by means of learning words “the first sentence of the text “ And then what is advertisement ? Let students to read the textand answer . And to find the key words of this pargragh.
3.let a s to answer the question
4.Make the topic and later let’s learn the new Ss TEACH Ss.
words
The words is 10 in total
Of today.
Ss have many chances to
Homewor 1. wordsX 5
k
2. sentencesX5
3
教 学 反 Positives : usede many kinds of tools to teach them ,and to shape a happy
思
procedures ,
And I so like the situation ,and everybody des,too.
Teachin
g
To ease the words and to make the text easily to understand .
difficu
lt
points
Leading
Teachin Media tools
g
Game
methods
1
Teachin Vedio g aids Cards
3.To train them the spirit of finding.
Teachin
g importa nt
To make Ss read these words and study the text . To make Ss use these words skillfully.
points
And I can correct the pronunciation .
And we can read them together ,
And call other Ss to read to check if they can read skillfully.
15’
Teaching
ProTeaching
These words ‘pictures that were made by our take part in the class.
Ss,
So I make the writer to read or tell others what they are .and they make the pictures on the blackboard .
TopicLeabharlann Unit 9 Advertisement
Type
New
Date
4.23
Period
Two
教学设计
Teachin 1. Target language words and sentences g goals 2. Target Ability
To develop the Ss’ ability and skills of guessing words and reading comprehension.