选厂实用英语手册初中级
职场实用英语交际教程(中级)课件U6
How did you deal with it over the phone? At first, I asked her to check whether the telephone line was connected, and then I instructed her to follow the steps in the manual to send the fax. And the printer still didn’t work?
2. The problem with the printer was that the telephone line wasn’t connected.
□ True ✔□ False __s_t_il_l _d_id_n_’_t _w_o_r_k___________________________________
职场实用英语交际教程（中级）——Unit 6
Inputting
Listening
ReadingBiblioteka Structuring职场实用英语交际教程（中级）——Unit 6
Inputting
Listening
Bill is preparing an email in response to the customer complaint and he decides to ask Linda for more details about the situation.
选厂常用单词中英对照学习手册
常用口语(General Spoken English）： 中文读法 序号 中文单词 Pronunciatio47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 三思而后行 他在这儿有很多朋友 他已经病了几周了 这是你我之间的秘密 你帮助我真是太好了 耐心是自信心的一种表 现 你能到我的住处来接我 吗? 你过敏吗? 他开车比你小心 金钱不过是我们的仆人 她虽穷，人品却很端正 他们雇用他为顾问 你明晚有空吗? 你还是把事实告诉我为 好 他会责备你的粗心大意 这事不值得大惊小怪 这是我给你们的一点心 意 你很快就会习惯这项工 作的 这个玩笑开得有点过分 了 你知道，我是个很和善 的人 这个问题将在今晚解决 这家公司是我们的老客 户 你想得真周到 san si er hou xing ta zai zhe you hen duo peng you ta yi jing bing le ji zhou le zhe shi ni wo zhi jian de mi mi ni bang zhu wo zhen shi tai hao le nai xin shi zi xin xin de yi zhong biao xian ni neng dao wo de zhu chu lai jie wo ma ? ni guo min ma? ta kai che bi ni xiao xin jin qian bu guo shi wo men de pu ren ta sui qiong,ren pin que hen duan zheng ta men gu yong ta wei gu wen ni ming wan you kong ma?
安 津 选 矿 厂 常 用 单 词
职场实用英语交际教程(中级)课件U7全篇
职场ripts
Robert: Karol: Robert: Karol: Robert: Karol:
I once saw a video about Forest Spring’s production process. You use natural spring water as the main ingredient. I guess it is healthier and more organic.
职场实用英语交际教程（中级）——Unit 7
Inputting
Task 2 Listen to the interview again and choose the best answer.
4. What else does Robert suggest besides reducing the sugar content? ✔A. Adding some minerals. B. Cutting the unit price. C. Increasing the volume of each bottle. D. Reducing the artificial ingredients inside.
职场实用英语交际教程（中级）——Unit 7
Motivating
Trying-out
Karol needs to prepare for the market research report. Imagine you are Karol. How will you arrange the content and structure of the report?
Thank you, Robert. And excuse me, may I ask you a few more questions...
职场实用英语交际教程中级u5
标题：职场实用英语交际教程中级U5一、引言在职场中，良好的英语交际能力对于职业发展至关重要。
本文将为大家介绍职场实用英语交际教程中级U5，帮助大家提升英语交际能力，更好地应对职场挑战。
二、U5主题U5主题为“商务交往”，主要涵盖商务邀请函的写作、商务招待、商务宴请、商务谈判等内容。
三、商务邀请函的写作1. 开头部分商务邀请函通常需要包括主题、时间、地点等信息。
例如：Dear Mr./Ms. [对方尊称],I am writing to invite you to the [事件名称], which will be held on [活动时间] at [活动地点].2. 正文部分在正文部分，需要说明活动的目的、重要性以及具体安排。
例如：During this event, we will have the opportunity to [活动目的], and we believe that your presence will greatly contribute to the success of the event. The schedule for the day will be as follows:[详细安排].3. 结尾部分结尾部分通常需要表达期待对方的到来，并提供进一步通信方式。
例如：We sincerely hope that you will be able to attend this event and would greatly appreciate your RSVP by [截止日期]. If you have any questions or need further information, please feel free to contact me at [通信方式].We look forward to your favorable response and hope to see you at the [事件名称].四、商务招待1. 商务招待的目的商务招待是一种表现诚意、加强关系的方式，通常用于与客户、合作伙伴进行商务交往。
上海船厂英语实用手册手册.doc
上海船厂英语实用手册一、造船部分1、船体部分2、机舱部分3、电气部分4、船装部分5、居装部分二、造机部分三、修船部分造船部分HULL PART 船体部分Structure 一、结构dockyard/shipyard 船厂ship-owner 船东quay/dock 船码头hold 船舱ship’s registry船籍bow 船艏ladder 船梯stern 船艉dock/boatyard 船坞ship’s side船舷shi p’s rail船的栏杆deck 甲板accommodation deck 住舱甲板arch deck 梁拱甲板cargo deck 载货甲板forecastle deck 艏楼甲板upper deck 上甲板lower deck 下甲板main deck 主甲板hold deck 货舱甲板bridge deck 桥楼甲板watertight deck 水密甲板navigation deck 驾驶甲板boat deck 艇甲板compass deck 罗经甲板plate 板bilge plate 舭板bottom plate 船底板shell plate 船外板bow plate 船艏外板bracket plate 肘板bulkhead plate 舱壁板corrugated bulkhead plate 槽型舱壁板bulwark plate 舷墙板coaming plate 围板connection plate 连续板copper sheathing steel plate 铜-钢复合板deck stringer plate 甲板边板sloping plate 斜板reinforcement plate 加强板rudder plate 舵板side plate 舷侧外板skirt plate 裙板stem plate 艏柱板stern plate 艉柱板platform 平台engine-room platform 机舱平台block 分段bow block 艏段midship block 舯段stern block 艉段port 左舷starboard 右舷girder 纵桁bar girder 型材桁bottom center girder 中底桁bottom center line girder 中内龙骨bottom girder 底桁材bottom side girder 旁底桁deck girder 甲板纵桁cross girder 横桁horizontal girder 水平桁hatchcoaming girder 舱口边梁engine girder 机座纵桁underdeck girder 甲板下纵桁wing girder 舭纵桁pillar 支柱frame 肋骨base frame 基础台架bear frame 支架bilge frame 舭肋骨bottom frame 船底肋骨bow frame 首肋骨bracket frame 肘板框架肋骨bulbous bow frame 球鼻首肋骨bulbous frame 球曲型肋骨chief frame 主肋骨fore frame 首肋骨girder frame 桁架梁middle frame 舯部肋骨peak frame 尖舱肋骨stiffened frame 加强筋transverse frame 横框架肋骨F.S.(frame space) 肋距longitudinal 纵材、纵骨、纵向构件bilge longitudinal 舭纵桁、舭纵骨bottom longitudinal 船底纵骨、船底纵桁bottom web longitudinal 船底腹板纵桁deck longitudinal 甲板纵桁inner bottom longitudinal 内底纵桁、内底纵骨shell side longitudinal 舷侧纵桁、舷侧纵骨top longitudinal of double双层底顶纵骨bottomslopping-bulkhead longitudinal 斜舱壁纵骨structure 结构accessory structure 附属结构all-welded structure 全焊结构amidships structure 舯部结构berthing structure 泊位结构bottom keel structure 底部龙骨结构bow structure 船艏部结构braced structure 支撑结构bridge structure 桥楼结构forecastle structure 艏楼结构framed structure 构架结构girder structure 纵桁结构manhole 人孔tank 舱after peak tank 艉尖舱after tank 艉部水舱auxiliary tank 辅助水柜auxiliary ballast tank 辅助压载水舱bilge tank 污水舱bottom tank 底舱bottom side tank 底边舱cargo and ballast tank 货油压载舱circulating flow water tank 循环水槽circulating lubricating oil tank 循环滑油舱clean ballast tank 清洁压载舱condensate catch tank 冷凝水柜dry tank 干舱drinking tank 饮用水舱dump tank 污水舱emergency fresh water tank 应急淡水柜fore tank 艏舱fore peak tank 艏尖舱hopper side tank 斜边舱liquid tank 液舱keel tank 龙骨舱starboard tank 右舷舱topside tank 顶边水舱topside wing tank 顶边翼舱small hatch cover 小舱口盖water-tight small hatch cover 水密舱口盖weather-tight small hatch cover 风雨密舱口盖sealing ring 密封圈balance block 平衡块hinge 铰链handle 把手Welding 二、焊接groove 坡口singe groove 单面坡口double groove 双面坡口square groove I型坡口（无坡口接缝）single v groove V型坡口single u groove U型坡口double v groove X型坡口（双面V型坡口）double bevel groove K型坡口（双面斜坡口）single V groove with broad root Y型坡口facegroove face 坡口面groove angle 坡口角度weld slope 焊缝倾角root of joint 接头根部root gap 根部间隙root face 钝边welding joint 焊接接头butt joint 对接接头corner joint 角接接头T-joint T型接头lap joint 搭接接头cross shaped joint 十字接头base metal (parent metal) 母材filler metal 填充金属heat-affected zone (HAZ) 热影响区overheated zone 过热区bond line (fusion line) 熔合线weld zone 焊接区weld metal area 焊缝区weld 焊缝continuous weld 连续焊缝intermittent weld 断续焊缝longitudinal weld 纵向焊缝transverse weld 横向焊缝butt weld 对接焊缝fillet weld 角焊缝chain intermittent fillet 并列断续角焊缝staggered intermittent fillet 交错断续角焊缝face of weld 焊缝正面back of weld 焊缝背面weld with 焊缝宽度weld length 焊缝长度reinforcement 焊缝余高leg (of a fillet weld) 焊脚leg length 焊脚长度muff joint 套管接头manual arc welding (shielded手工电弧焊metal arc welding)direct current arc welding 直流电弧焊alternating current arc welding 交流电弧焊arc welding transformer 弧焊变压器arc welding rectifier 弧焊整流器automatic welding 自动焊submerged arc welding 埋弧自动焊semi-automatic welding 半自动焊argon-arc welding 氩弧焊CO2 gas shielded arc welding 二氧化碳气体保护焊oxy-acetylene welding 氧乙炔焊gas cutting 气割carbon arc air gouging 碳弧气刨underwater cutting 水下切割plasma arc cutting 等离子弧切割continuous welding 连续焊intermittent welding 断续烛spot welding 点焊butt welding 对接焊fillet welding 角焊lap welding 搭接焊re-welding 返修焊repair welding 补焊tack welding 定位焊back sealing welding 封底焊backing welding 打底焊surfacing (overlaying) 堆焊plug welding 塞焊slot welding 槽焊cosmetic welding 盖面焊forward welding 前倾焊backward welding 后倾焊backstep welding 分段退焊block welding 分段多层焊deep penetration welding 深熔焊skip welding 跳焊ceramic backing welding 陶质衬垫焊striking the arc 引弧welding condition 焊接工艺参数welding current 焊接电流welding voltage 焊接电压welding speed 焊接速度arc voltage 电弧电压wire spacing 焊丝间距open circuit voltage 空载电压melting rate 熔化速度wire feed rate 送丝速度gas flow rate 气体流量wire extension 焊丝伸出长度polarity 极性positive electrode 正极、阳极negative electrode 负极、阴极leftward welding 左焊法rightward welding 右焊法current density 电流密度heat input 线能量preheat 预热post-heat 后热preheat temperature 预热温度post-heat temperature 后热温度inter-pass temperature 层间温度post-weld heat treatment 焊后热处理peening 锤击full penetration welding 全焊透weld-pool 熔池penetration 熔深arc length 弧长spray transfer 喷射过渡short circuiting transfer 短路过渡metal transfer 熔滴过渡appearance of weld 焊缝成形form factor of weld 焊缝成形系数deposition coefficient 熔敷系数deposition efficiency 熔敷效率penetration ratio 熔合比constant wire-feed system 等速送丝alternate wire-feed system 变速送丝static characteristic of arc 电弧静特性dynamic characteristic of arc 电弧动特性weldability test 焊接性试验welded construction 焊接结构bead 焊道layer 焊层straight polarity 正接（正极性）reversed polarity 反接（反极性）position of welding 焊接位置flat position welding 平焊horizontal position welding 横焊vertical position welding 立焊overhead position welding 仰焊vertical up welding 立向上焊vertical down welding 立向下焊welding by one side 单面焊welding by both side 双面焊single-pass welding 单道焊multi-pass welding 多道焊multi-layer welding 多层焊consumables 焊接材料electrode 焊条coating 焊条药皮acid electrode 酸性焊条basic electrode 碱性焊条low hydrogen type electrode 低氢型焊条iron power type electrode 铁粉型焊条gravity electrode 重力焊条flux 焊剂fused flux 熔炼焊剂sintered flux 烧结焊剂wire 焊丝flux-cored wire 药芯焊丝shielded gas 保护气体flux backing 焊剂垫gravity electrode 重力焊条flux-hopper 焊剂漏斗flow meter 流量计dryer 干燥箱wire reel 焊丝盘Cu-cooling plate 铜冷却板copper shoe 铜滑块cutting 切割welding bench 焊接工作台positioner 焊接变位机wire feeder 送丝机构traveler 行走机构welding shop 焊接车间run-on tab (end tab) 引弧板run-off tab (end tab) 引出板strong-back 定位板welding backing 焊接衬垫chipping hammer 敲渣锤helmet 面罩welding glove 焊工手套electrode holder 焊钳welding gun 焊枪tip 导电嘴nozzle 喷嘴torch 焊炬welding defect 焊接缺陷incomplete penetration 未焊透incomplete fusion 未熔合slag 渣slag (slag inclusion) 夹渣inclusion 夹杂物blowhole 气孔wormhole 条虫状气孔porosity 密集气孔pinhole 针尖状气孔fish eye (flake) 白点kerf 切口undercut 咬边overlap 焊瘤pit 凹坑burn through 烧穿incomplete filled groove 未焊满back chipping 清根slag removal 清渣weld fume 焊接烟尘eye-flash 电光性眼炎weldability 焊接性carbon equivalent 碳当量incomplete filled groove 未焊满weld crack 焊接裂纹hot crack 热裂纹cold crack 冷裂纹hydrogen-induced crack 氢致裂纹delayed crack 延迟裂纹lamellar tearing 层状撕裂crater crack 弧坑裂纹root crack 根部裂纹。
职场实用英语交际教程(初级)教学课件unit10
Set the task
Language in focus
1. Complete the sentences with the correct form of the words in the box. represent pressing overview
1) This file gives us a(n)___o_v_e_r_v_ie_w___ of the company’s development. 2) Lily didn’t go to the party because she had some __p_r_e_s_s_si_n_g___matters to deal with. 3) Jenny is our company’s sales ____re_p_r_e_s_en_t_a_t_iv_e___ in Italy, and she needs to cooperate
2. Jack Wayne, Director of the Sales Department, asks Wang Rui, a sales representative, to write an order confirmation email to Ms Smith. representative /reprɪ'zentətɪv/ n. 代表 e.g. John delivered a speech as a student representative in the graduation ceremony. 在毕业典礼上，约翰作为学生代表发表了演讲。
职场实用英语交际教程（初级）——Unit 10
Set the task
Jack is talking to Wang Rui about the new order from their UK client. Listen to their conversation and get a clear idea of the task given to Wang Rui.
职场实用英语交际教程(中级)教师用书_Unit 8
Teacher’s Book for Unit 8Unit 8 Advertise a productMotivatingAbout the unitAdvertising is crucial to every business as it provides the opportunity to make the target market aware of their product or services. It builds a connection between products or services and customers. Effective advertising not only attracts new customers, but also promotes repeat business as well. It helps companies to remain competitive and gain more sales. Depending on the scale of business, companies either have their own publicity department or hire a professional advertising agency to create an attractive and appealing advertisement. Common advertising media available to an advertiser include: direct mail, newspaper and magazines, television advertising, radio advertising, film advertising, outdoor advertising, window display, fairs and exhibition.This unit mainly focuses on writing advertising copy. In “Inputting”, Ss will learn the content and the necessary words and expressions to describe an advertised product, as well as how to structure and write the advertisement successfully, before they complete the production task in “Outputting”. “Extending” will help Ss learn the advantages and disadvantages of different advertising media and better understand the distinct features of language in advertising. After studying this unit, Ss will be able to write an advertisement and understand the importance of advertising in the business world.Teaching objectivesUpon completion of this unit, the T is expected to enable Ss to:●list the words and expressions concerning advertising (Listening & Reading:Form)●identify the selling points of a product (Listening & Reading: Content)●describe the structure of an advertisement (Structuring)●list three ways of advertising (Listening & Reading: Content)●write an advertisement based on information gathered about a product(Outputting)Teaching suggestionsA production-oriented approach is suggested here. By adopting this approach, the T needs to make clear the unit setting, the production task and the learning objectives in “Motivating”. With the content, language and structure learned in “Inputting”, the T can help Ss get prepared for the production task in “Outputting”. “Extending” is the final stage where a follow-up listening and reading are carried out.Sections TipsMotivating Period 1 (Warming-up)• Present the scenario of communication to Ss.(Trying-out)• Ask Ss to try out the communicative task.• Help Ss realise their gap to complete the task and arouse their interest in learning.(Taking aim)• Explain the learning objectives and the output task.• Make sure Ss can distinguish between the communication and the language objectives.• Make sure Ss are clear about the type and content of the output task.Inputting Periods 1-3(Listening)• Play the audio for Ss to listen to for the first time and to do Task 1 to get topics discussed about Bella & Flora’s products; check the answers and offer help to Ss if necessary.• Play the audio for Ss to listen to and to finish Task 2 to get further details about the products, such as fabrics, target customers, etc.; check answers and offer help to Ss if necessary.• Explain the Language Points (The T may explain the language points before the first listening).• Explain the Cultural Point and the Business Point.• Lead Ss to summarise the language that can be used to complete the output task.(Reading)• Guide Ss to read and understand the passage by finishing the two tasks of “Content” (Task 2 might be finished before Task 1 if necessary) toget details about the company’s new seasonal wear; check answers and provide assistance when necessary.• Explain the Language Points, the Cultural Point and the Business Point and any part of the passage that might be necessary for Ss.• Guide Ss to finish the three tasks of “Form” (some of the tasks such as Task 3 might also be finished flexibly while the language is being explained); check answers and provide assistance when necessary. • Lead Ss to note down more information of the new product and collect more language structures that are useful for the output task. (Structuring)• Explain the structure of an advertisement copy.• Guide Ss to grasp the structure of an advertisement by finishing the Task; check answers and provide assistance when necessary.• Make sure Ss have grasped the structure of an advertisement before moving to the next part of the unit.Outputting Period 4 • Describe the output task so that Ss are clear about each step of the task and relevant requirements of each step.• Guide Ss to finish the output task step by step and carry out the self-assessment.• Assess Ss’ performance by working with them together (construct the assessment criteria with Ss in advance and make a timely assessment inside or outside the class according to the time available).• Provide assistance when necessary.Extending (outside class) (Listening & Reading)• Assign Ss to finish the tasks and provide the channel through which Ss can check answers; provide assistance when necessary.• If time permits, the T can also guide Ss to finish the tasks inside the class and roughly follow the procedures of “Listening” and “Reading” in “Inputting”.Inputting2.1 ListeningLanguage focus1.No wonder we always have a good word of mouth advertising.no wonder: not surprising; not unusual难怪；不足为怪e.g. He has been learning French for several years. No wonder he has noproblem communicating with the locals.2.Our competitors are trying to grab our market share by undercutting their price.1)market share: the percentage of an industry’s sales that a particularcompany owns市场份额e.g. They claim to have a 20% worldwide market share.2)undercut: v.to offer goods or services at a lower price than (one’scompetitors) 以低于（他人）的价格出售e.g. They are undercutting us by 20 p a packet.3.Maybe that’s something to run the advertising campaign around.campaign: n. series of planned activities to gain a special object (宣传)活动e.g. It will cost a lot of money to run a political campaign.Reference answersTask 1☑quality☑ market share☐design☑price☑ target customers☐production process☑ advertising strategy☑ contact numberTask 21.silk2.green3.454.fashion5.middle6.quality7.identity8.familyScripts:Natalie:Mr Reefs, do you have a minute? I’m planning an ad for our new seasonal wear and I’d like to talk about it with you.Paul:Sure.Natalie:It’s perfect that our products are of the highest quality in the market.Paul:Yes, especially our fabrics which are of top quality—silk from China, fibre from India, and linen from Russia.Natalie:And our fabrics are all natural and green. No wonder we always have a good word of mouth advertising.Paul:Yes, but we’re facing strong competition at the moment. Our competitors are trying to grab our market share by undercuttingtheir price.Natalie:That’s true. But our target customers are those aged between 25 and 45 who live in cities. They are a fashion-conscious group, whoare educated and fall in the middle-class category. So, fortunately,they often have a relatively high income.Paul:Yes. I believe they are willing to pay more for comfortable, quality products.Natalie:And most of them are married. Therefore, our advertising should create a strong message emphasising the importance of family.When they wear our clothes, they will feel a sense of identity andcommunity.Paul:That’s true. Maybe that’s something to run the advertising campaign around. We hope our customers can associate our brandwith positive feelings such as happiness, family and love. Anadvertising campaign based on that idea could help keep us the topbrand in this area.Natalie:Absolutely.Paul:All right,if you have any further questions, please call me. Or you can also call 0040-2073689627, which is to be used as the contactnumber in the ad we have talked about.2.2 ReadingLanguage focus1.For this year’s spring and summer wear, Bella & Flora is devoting itself toproviding customers with new products based on simple but comfortable designs.1)devote oneself to: to give (one’s time, energy, etc) to sb/sth; to dedicate致力于；献身于e.g. The scientist devotes himself to the exploration of outer space.2)base on: to use sth as grounds, evidence, etc for sth else使建立在……基础上e.g. I base my hopes on the good news we had yesterday.2.The latest collection of Bella & Flora features a wide range of different whitecotton shirts for both men and women.feature: v. to give a prominent part to sth; to be characterized as... 以……为特色e.g. Chinese cuisine features a wide variety of tastes.3.We use organic cotton that is naturally grown in healthy soil, free of harmfulchemicals.free of: not harmed by sth dangerous; not spoiled by sth unpleasant免于……的影响或伤害e.g. I want to have a holiday free of all anxieties.4.The shirts made of these soft and comfortable fabric are suitable for bothworkdays and weekends.suitable for: right or appropriate for a purpose or an occasion适合的；适宜的e.g. You’d better buy some clothes suitable for cold weather.5.Their simple design can fulfill different purposes on different occasions.fulfill: v. to perform sth or bring sth to completion实现；履行e.g. Once you’ve made a promise, you need to fulfill it.6.For example, free-size wear is designed with a symbolic A-shape and loose-fitting cuttings, suitable for casual wear.casual: a. not formal 随便的；非正式的e.g. Please don’t wear casual clothes to the office.7.Apart from the basic colors of black and white, light blue has been added tobring a fresh feeling to the collection.apart from: leaving on one side; besides除了……之外（还）；不止e.g. Apart from global warming, is there any other reason for the weatherchange in this area?8.Since Bella & Flora is a lifestyle brand, the concept of family is held at the coreof the business.core: n. most important part of sth 核心；最重要的部分e.g. The technicians are trying their best to protect the core of the computerfrom the invading virus.This sentence contains an adverbial clause of reason “since Bella & Flora is a lifestyle brand”, starting with the subordinator “since”. It indicates why Bella & Flora holds family as the most important part of its business.This sentence can be paraphrased as: Bella & Flora is a lifestyle brand, so it holds the concept of family as the most important part of its business.Reference answersContentTask 11. D2. C3. B4. ATask 21. D2. D3. B4. B5. CFormTask 11.casually2. chemistry3. sleeves4. fulfilling5. featuringTask 21.based on2. apart from3. suitable for4. free of5. devoted himself toTask 3Model 11.The little girl saved by the firemen in the earthquake became a doctor.2.The pizza bought from the roadside bakery can be shared by four kids.Model 21.Since the necklace was a gift from her father, she cherished it very much.2.Since it was a complicated story, the man spent one hour explaining it.2.3 StructuringStructure extensionIn order to keep your advertising relevant and effective, it is very important to identify your target audience before you start writing an advertisement. You can first form a profile of your typical customer. For instance, if you sell gym equipment, you can logically assume your typical customer is either someone who owns a fitness facility store or an athlete who wants to exercise at home. Once you have correctly identified your target audience, you need to connect them with your brand. One of the most direct and most common ways is by telling them a story. Stories communicate messages in highly specific and emotionally impactful ways. They’re memorable, and they give us something to identify with and hold on to. Linking a brand with a good story allows customers to connect with the product on an emotional level, to be more receptive to its message and therefore more likely to buy it.An advertising slogan is a catchy tagline or phrase that is used by a company for advertising. It’s a short and sweet reminder of the value a brand offers to their customers. Almost every branding strategy involves the creation and use of an advertising slogan. The followings are some examples of the most popular slogans of all time: “Just Do It”--- Nike“Think Different”--- Apple“Impossible Is Nothing”--- Adidas“Open Happiness”--- Coca-Cola“Have It Your Way”--- Burger King“Go Beyond”--- Land Rover“I'm Lovin’It”--- McDonald's“Anytime, Anywhere”--- WalmartHere are some basic rules for creating an advertising slogan:1.Keep it short and simpleConsumers are more likely to remember brief statements or advertisements. Limit your slogan to no more than 10 words.2.Be consistentMake sure your business slogan complements your existing logo, company name and projected image.3.Focus on what makes you differentFigure out what your unique selling proposition is and use it.Reference answersHeadline:By asking the reader a question and using “special” three times to draw the attention.Body of the copy:a.The special occasions include a special moment with a friend, the end of a longday or the time after a delicious dinner.b.Sipsome travels the world to find the finest ingredients for the tea.Slogan:a.Sipsome tries to sell the concept of love to its customers.b.Alliteration is used in the slogan.c.It makes the language rhythmical and leaves the reader with a deep impression.Call-to-action:They can call at 1-800-457-0789.OutputtingSuggestions for evaluationContent Does the advertisement include the distinct selling pointsof the product?Structure Is the advertisement completely and logically organised?Language Are word choice and sentence structures appropriate?Communication Strategy Is the advertisement written clearly and effectively to the reader?SampleWe Take Care of Our Customers as We Take Care of Our FamilyAfter the launch of Basic Daily Wear, Bella & Flora brings you the new Seasonal Wear Series.This year’s spring and summer collection endeavors to explore themes of building a fashion family. We take you and your loved ones outdoors to enjoy the fragrance of spring and freshness of early summer. Whether you go hiking or havea picnic in the park, Bella & Flora gives you the same comfortable experience asalways. Being soft, yet strong and supple, our cotton wear allows you to move at your will and enjoy nature to your heart’s content. You no longer need to worry about sweaty shirts, because the airy texture of our organic cotton allows your skin to breathe thoroughly. Our loose-fit clothes are comfortable and casual, and are especially designed for outdoor activities. And don’t frown upon your kids’ muddy pants, because they are easy to wash and dry. So let them run in the woods as freely as happy birdies.With a neutral color palette, our new series is simple, basic and universal. The featured new color, light blue, gives you the sense of a cool breeze and a look of stylish simplicity.We offer a wardrobe for the whole family in this season. When you are wearing our products with your loved ones, we want you to have a sense of love and togetherness, because we believe in:the Best Quality for the Most Loved OnesContact: for further inquiry about our products, please call us at 0040-2073689627.ExtendingReference answers4.1 Listening1.B2. A3. B4. A5.A4.2 Reading1.positive impression2.argue3.depth4.Verbs and adverbs5.connotationsScripts:Tim:Hi, Natalie. I’ve heard that you are promoting our next season’s wear.Natalie:Yes. I have written an advertisement for the Family magazine.Tim:That’s great! But why don’t you use TV commercials? With the colourful scenes and sound, would it be more exciting andimpressive?Natalie:Yes, it would. But it is incredibly expensive. We couldn’t afford it.It normally costs about $300,000 to produce a high quality 30-second ad. We have an advertising budget of only $80,000, whichis rather tight, I’m afraid.Tim:Oh, I see. Well, I have always thought that TV has a very big audience.Natalie:But we may run the risk of spending a lot of money advertising to people who’ll never buy our products. We chose Family magazinebecause it has a subscription of over six million, yet its ads costonly one-third of TV ads. Besides, we can advertise directly to ourtarget customers.Tim:OK. That sounds good. We have to maximise the reach to our target users at the lowest possible cost.Natalie: Yes, you are right. Next time, we may try to advertise on somesocial media platforms as they are becoming very popular thesedays...。
实用英语交际职业技能等级标准
实用英语交际职业技能等级标准随着全球化的加速推进，英语已成为国际交流中不可或缺的一部分。
特别是在职场中，良好的英语交际能力更是成为一项必备的基本素质。
为了帮助人们更好地评估自己的英语交际能力，许多国际组织和语言机构都制定了相应的英语交际职业技能等级标准。
本文将介绍一些常见的实用英语交际职业技能等级标准，帮助读者更好地了解和评估自己的英语交际水平。
1. 全球通用英语等级标准全球通用英语等级标准是由欧洲语言共同参考框架（CEFR）制定的，分为A1、A2、B1、B2、C1、C2六个级别。
其中A1和A2级别对应初级水平，B1和B2级别对应中级水平，C1和C2级别对应高级水平。
A1级别的学习者能够简单地交流，包括问路、购物、用餐等日常生活场景；A2级别的学习者能够进行简单的日常对话和社交场合的交流；B1级别的学习者能够进行一般话题的交流，并能够做简单的演讲；B2级别的学习者能够处理较为复杂的交际情境，进行复杂话题的交流；C1级别的学习者能够进行高级水平的交际，能够应对专业和复杂话题的对话；C2级别的学习者能够进行非常高级水平的交际，能够应对各种复杂的对话和演讲。
以上六个级别的英语交际职业技能等级标准，可帮助学习者更好地评估自己的英语水平，并制定合理的学习计划。
2. 雅思考试等级标准雅思考试是全球范围内最为广泛认可的英语语言能力测试之一。
雅思考试将英语能力分为听力、阅读、写作、口语四个方面，分别对应不同的等级标准。
雅思考试的口语部分将考生分为以下等级：4-听不懂英语、5-能理解简单英语并做出回答、6-能够进行日常对话、7-能够进行较为复杂的交际、8-能够进行高级水平的交际。
这些等级标准能够帮助考生更直观地判断自己口语表达能力的水平，从而有针对性地提高英语口语能力。
3. 托福考试等级标准托福考试是美国大学录取外国学生的标准之一，也是世界各地学生出国留学的必备条件。
托福考试将英语能力分为听力、阅读、写作、口语四个维度，分别对应不同的等级标准。
职场实用英语交际教程(初级)教师用书_Unit 6
Teacher’s Book for Unit 6Unit 6 Receive a business clientStarting upAbout the unitIn business dealings, we often need to pick up clients at the airport or station. In order to make clients feel at home, we need to know the etiquette of client reception, and we also need to be well-prepared before meeting clients. This unit presents some ways we can get to know the target clients and offers strategies to help develop a good rapport with them. After completing this unit, Ss will be able to establish good relationships with clients through the appropriate use of small talk.Teaching objectivesWhen teaching this unit, the T should enable Ss to•collect specific information about important business clients in different ways (Set the task & Prepare for the task);•show good etiquette when receiving business clients (Develop the strategies);•make small talk when receiving business clients (Fulfil the task & To extend).Teaching suggestionsThe T can present this unit in different ways. A product-oriented approach is suggested. With this approach, the T can guide Ss through the output task by showing them how to collect relevant information and how to use proper communication skills.MotivatingAsk Ss to think about how to best receive a client at the airport.EnablingScenario•Introduce “Scenario” and help Ss to get background information about the task, e.g. people’s identities, information about the company, etc.•Ask Ss to discuss in pairs the procedure and etiquette required when receiving Mr Brian. •Explain the language tip.Set the task•Ask Ss to listen to the conversation and ask them what the task is for Lin Shu.•Listen again and ask Ss to finish the tasks in “Understand the text”.•Explain the vocabulary.•Check Ss’ answers to the tasks in “Language in focus”.Prepare for the task•By “Reading” & “Listening”, ask students to note down ways of collecting information about the target client.•Enable Ss to develop their skills in identifying key information while reading and listening by finishing the tasks in “Understand the text”.•Explain the vocabulary.•Check Ss’ answers to the tasks in “Language in focus”.•Explain the structure, career tip, and intercultural tip where necessary, and ask Ss to introducea specific culture from their hometown.Develop the strategies•Ask Ss to discuss what they should do when receiving a client for the first time, and what they should talk about after picking up a client at the airport.•Check Ss’ preparation tips with them by reading “How to pick up a client at the airport”. •Ask Ss to make conversations containing “Useful expressions when picking up a client at the airport”.•Ask Ss to write down some useful sentences for the airport reception.AssessingFulfil the task•Encourage Ss to complete the task by explaining the steps in the Student Book.•Ask Ss to make new small talk of their own.•Invite Ss to role play their new small talk in front of the class. Ask Ss to give feedback on each other’s performance and give your comments or feedback.To extend•Ask Ss to do the comprehension work in Task 1 by reading the passage.•Ask Ss to discuss the questions in Task 2.Detailed Procedures & KeyScenarioDiscussionWork in pairs and discuss the following question:Imagine you are Lin Shu. How are you going to receive Mr Brian properly?ProceduresBreak up the topic by asking detailed questions such as:•How should you prepare for picking him up at the airport?•How are you going to start your conversation with him?•What are you going to talk about with him?•How do you know he will be interested in the topics you choose?Vocabulary1.Metals Securities is an investment company in Guangzhou.securities /sɪ'kjʊәrәtiz/ n.证券e.g. Its shares are traded on the Unlisted Securities Market.它的股票在未上市证券交易市场上交易。
职场实用英语交际教程中级u8
第一节：主题介绍1.1 背景介绍1.2 目的和意义1.3 内容概述第二节：日常工作交流2.1 客户接待2.2 通信方式沟通技巧 2.3 邮件交流规范第三节：商务洽谈3.1 商务招待礼仪3.2 谈判技巧3.3 会议表达能力第四节：团队合作与管理 4.1 团队协作技巧4.2 领导汇报与管理沟通 4.3 团队建设与激励第五节：职场英语实用技巧 5.1 提升口语表达能力 5.2 写作规范与技巧5.3 提高听力理解能力第六节：结语在我们职场生涯中，与他人进行良好的交流和沟通是至关重要的一环。
而在现代职场中，英语作为国际通用语言，更是必不可少的技能之一。
本教程旨在为中级者提供一套实用的职场英语交际教程，帮助大家更加流利自如地与同事、客户和领导进行有效沟通，提升自己在职场的竞争力。
日常工作交流是职场英语交际中最为基础而又重要的一环。
从客户接待到通信方式沟通，再到邮件沟通，无论是面对面交流还是远程沟通，都需要一定的技巧和规范。
在本节中，我们将重点讲解这些内容，帮助大家提升日常工作交流的能力。
商务洽谈是职场中的重要环节之一，尤其对于销售、市场及业务人员而言更是必不可少。
良好的商务招待礼仪、谈判技巧和会议表达能力都是至关重要的。
在本节内容中，我们将详细介绍这些技巧，帮助大家更好地进行商务洽谈。
团队合作与管理是职场中不可或缺的一部分。
团队协作技巧、领导汇报与管理沟通、团队建设与激励等内容都是对于中级职场人士的挑战。
在本节中，我们将共享一些实用的技巧和经验，帮助大家更好地进行团队合作与管理。
职场英语实用技巧不仅包括口语表达能力的提升，还包括写作规范与技巧以及听力理解能力的提高。
这些技巧都将在本节中进行详细讲解，帮助大家更好地应对不同场景下的英语交流需求。
总结部分，对本教程的内容进行概括和总结，强调职场英语交际的重要性和本教程的实用性。
通过学习本教程，相信大家会对职场英语交际有更深入的了解，并且能够在实际工作中更加游刃有余地进行沟通交流。
英语中级口语 书籍
英语中级口语书籍推荐随着英语学习的不断深入，中级口语成为了很多学习者的瓶颈。
因此，本文将推荐几本英语中级口语书籍，以帮助学习者提高口语水平。
下面是本店铺为大家精心编写的5篇《英语中级口语书籍推荐》，供大家借鉴与参考，希望对大家有所帮助。
《英语中级口语书籍推荐》篇11. 《英语中级口语教程》这本书是由外语教学与研究出版社出版的，旨在帮助学习者提高英语中级口语水平。
本书共分为 15 个单元，每个单元都包括语音、语法、词汇、口语练习等内容，非常适合学习者进行口语练习。
2. 《英语口语中级教程》这本书也是由外语教学与研究出版社出版的，主要针对英语中级口语学习者。
本书共分为 10 个单元，每个单元都包括主题对话、词汇、语法、口语练习等内容，可以帮助学习者掌握日常生活中常用的口语表达。
3. 《新东方·英语中级口语》这本书是由新东方出版社出版的，旨在帮助学习者提高英语中级口语水平。
本书共分为 12 个单元，每个单元都包括主题对话、词汇、语法、口语练习等内容，并且还附赠了 MP3 录音，方便学习者进行听力训练。
4. 《英语中级口语速成班》这本书是由中国大学出版社出版的，主要针对英语中级口语学习者。
本书共分为 15 个单元，每个单元都包括主题对话、词汇、语法、口语练习等内容，并且还附赠了 VCD 光盘，方便学习者进行口语练习。
5. 《英语口语中级教程 (第二版)》这本书也是由外语教学与研究出版社出版的，是《英语口语中级教程》的第二版。
本书共分为 15 个单元，每个单元都包括主题对话、词汇、语法、口语练习等内容，并且还进行了修订和更新，更加适合学习者的学习需求。
《英语中级口语书籍推荐》篇2以下是一些英语中级口语书籍的推荐：1. 《BEC 口试必备手册》：这本书是针对 BEC 商务英语中级考试的口语备考书籍，包含实用的口语技巧和练习题，适合想要提高口语能力的学生。
2. 《英语口语》：这本书推荐下载美国电视剧《老友记》以及它的台词集合，通过学习剧中的语调和句型，可以提高口语表达能力。
职场实用英语交际教程中级u8
职场实用英语交际教程中级u8Unit 8: Making a Presentation1. Introduction to the Presentation- Hello everyone. Thank you for joining me today. My name is [your name] and I will be presenting on [topic].- Good morning/afternoon/evening. My name is [your name] and today I'm here to talk to you about [topic].2. Outlining the Presentation- Firstly, I will provide an overview of the topic.- Next, I will discuss the main points or key findings.- Then, I will analyze the data or present relevant statistics.- Finally, I will conclude with some recommendations or suggestions.3. Transitioning between Topics- Moving on to the next point/topic...- Now, let's turn our attention to...- Let's move forward and discuss...4. Introducing Visual Aids- As you can see on the screen, I have prepared some charts/graphs to illustrate the data.- I will now show you a short video that demonstrates our product in action.- Here is a visual representation of the concept we have been discussing.5. Asking for Feedback- If you have any questions, feel free to ask.- I would be happy to address any concerns or doubts you may have.- I value your feedback, so please feel free to share your thoughts or opinions.6. Handling Questions- That's a great question. Let me explain...- I'm glad you brought that up. Let me clarify...- I don't have that information right now, but I can follow up with you later.7. Concluding the Presentation- To sum up, we have discussed...- In conclusion, I would like to highlight...- Thank you all for your attention and participation.8. Closing Remarks- If you have any further questions, I will be available after the presentation.- Thank you once again for your time. Have a great day!- I hope you found this presentation informative and useful.。
职场实用英语交际教程(初级)教学课件unit7
Set the task
Vocabulary
1. Yes, I had some yesterday and it tasted great! taste /teɪst/ v. 有······的味道；品尝 e.g. It tastes like chocolate. 它尝起来像巧克力。
职场实用英语交际教程（初级）——Unit 7
Set the task
Language in focus
2. Complete the sentences by choosing the words in the box that collocate with the italicised words. at of to in
2. And you can also interview some customers to get more ideas. interview /'ɪntəvjuː/ v. 采访 e.g. I’d interviewed him often in the past. 我过去经常采访他。
职场实用英语交际教程（初级）——Unit 7
• What is the purpose of a market report? discover market opportunities, improve products, satisfy customers…
• What information should we know in order to better achieve this purpose? market trends, information about competitive products, customers’ feedback…
外研社版职场实用英语交际教程(中级)教学课件unit4
Bill: Good. We also need to figure out a way to avoid this. Anything else?
Sally: Bill: Sally: Bill: Sally: Bill: Sally:
No, but they did give us some suggestions. What did they say? They asked whether it was possible to improve the heater’s efficiency for the sake of reducing gas bills. I understand. That’s also environment friendly. Right. Thanks, Sally. Really useful information for our plans. My pleasure.
职场实用英语交际教程（中级）——Unit 4
Inputting
Language points
2. Yes, and I have sent them the phone number of our technical service team. technical: /ˈteknɪkəl/ a. connected with the practical use of machinery, methods, etc. in science and industry 技术的 e.g. We offer free technical support. 我们提供免费技术支持。
3
describe the structure of a proposal presentation
职场实用英语交际教程(中级)课件U8
Task:
1. Discuss the question with your partner
2. Write down your ideas ·think about the age range of target customers and arrange the content according to their preference... ·start by a question, give detailed description, and end by calling for action
Unit 8 Advertise a Product
Unit Outline
Motivating Inputting Outputting Extending
职场实用英语交际教程（中级）——Unit 8
Motivating
Warming-up
Bella & Flora Limited is a British high street clothes store. Recently, it has launched its new seasonal wear. Natalie Gao, who works in the Publicity Department, has been asked to write an advertisement for the Family magazine, to promote the new seasonal wear.
Yes. I believe they are willing to pay more for comfortable, quality products.
And most of them are married. Therefore, our advertising should create a strong message emphasising the importance of family. When they wear our clothes, they will feel a sense of identity and community.
职场实用英语交际教程(中级)课件U10
Sarah: Robert：
Sarah:
Then was there any improper handling somewhere along the line? Well, we conducted a damage inspection. It turns out that the damage was caused by a severe cyclone last week. Our trucks were stuck in floodwaters on the way to the destination. I heard about that disaster. Terrible thing!
职场实用英语交际教程（中级）——Unit 10
Inputting
Task 2 Listen to the conversation again and decide whether the following
statements are true or false. Write keywords or sentences to support your answers.
✔□ True □ False _o_u_r_t_r_u_c_ks__w_e_r_e_s_tu_c_k__in__fl_o_o_d_w_a_t_e_rs______________________
职场实用英语交际教程（中级）——Unit 10
Inputting
Task 2 Listen to the conversation again and decide whether the following
I understand. If so, I need your legal documents as soon as possible. I need them to exempt our responsibility from damages and help our clients to cover the loss from insurance if possible.
职场实用英语交际教程中级
职场实用英语交际教程中级As the shift manager, it is my responsibility to ensure that all employees adhere to the company's policies and procedures, as well as maintain a positive and productive work environment. This can sometimes be a challenging task, as there are often conflicts and misunderstandings that arise in a fast-paced and high-stress environment.One of the most important aspects of my role is effective communication. I strive to be open and approachable to all members of my team, listening to their concerns and addressing any issues that may arise. By maintaining an open line of communication, I am able to foster a sense of trust and cooperation among my employees.In addition to communication, I also place a strong emphasis on teamwork. I encourage my staff to work together to solve problems and support one another in their tasks. Bycreating a sense of camaraderie and solidarity, we are able to increase efficiency and productivity.Another key aspect of my role is conflict resolution. Conflicts can arise from a variety of sources, whether it be differing opinions on how to complete a task or personal disagreements. It is important for me to be able to mediate these conflicts and find a resolution that is satisfactory to all parties involved.Overall, my goal as a shift manager is to create a positive and productive work environment where employees are able to thrive and succeed. Through effective communication, teamwork, and conflict resolution, I am able to achieve this goal and contribute to the overall success of the company.。
vets中级职场实用英语交际教程听力
vets中级职场实用英语交际教程听力当今社会，英语已成为一项必备技能，尤其是在职场中。
对于许多在职场上打拼的Vets （Veterinary职业者）来说，英语能力的提升对于其职业生涯的发展尤为重要。
为了满足这一需求，我们特地编写了《vets中级职场实用英语交际教程听力》这本书。
本书旨在帮助Vets提高他们的英语交际能力，特别是在听力方面的能力。
通过本书的学习，读者可以掌握更多的职场实用英语知识，提高英语听说的水平，从而更好地适应职场的需求。
本书的内容安排如下：第一章：职场介绍本章节主要介绍职场的基本概念和环境，包括职业规划、工作职责、同事关系等方面。
通过学习，读者可以更好地了解职场的文化，为后续的学习打下基础。
第二章：商务沟通本章节主要讲解商务沟通的基本技巧和方法，包括如何进行口头和书面沟通、如何处理冲突和误解等方面。
通过学习，读者可以提高自己的沟通技巧，更好地与同事和客户进行交流。
第三章：行业术语本章节列举了一些常见的Vet行业术语，并对其进行解释和举例。
通过学习，读者可以更好地理解行业英语的特点和表达方式，提高自己的听说能力。
第四章：听力技巧本章节主要讲解听力技巧和方法，包括如何快速获取听力信息、如何猜测答案、如何听懂复杂句子等方面。
通过学习，读者可以提高自己的听力水平，更好地理解英语听力材料。
第五章：听力实践本章节提供了大量的听力练习题，包括对话、短文、新闻等不同形式。
通过这些练习题，读者可以巩固所学知识，提高自己的听力水平。
同时，本书还提供了听力原文和答案，方便读者自测和参考。
本书的特点和亮点如下：1.内容全面：本书涵盖了职场英语交际的各个方面，包括职场介绍、商务沟通、行业术语和听力技巧等。
2.实用性强：本书注重实际应用，通过大量的听力练习题，帮助读者提高英语听说能力，更好地适应职场的需求。
3.语言地道：本书选用了大量的地道英语表达和实例，帮助读者更好地理解和掌握职场英语知识。
4.易于学习：本书采用了图文并茂的形式，通过生动的例子和简明的语言，帮助读者轻松掌握职场英语知识。
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