策略规划管理

策略规划管理

WTD standardization office【WTD 5AB- WTDK 08- WTD 2C】

D e p a r t m e n t o f I n d u s t r i a l a n d I n f o r m a t i o n M a n a g e m e n t

H343500 STRATEGIC MANAGEMENT (策略管理)

Fall 2008

Chinho Lin

53137

Fri. 9:00~12:00 AM

Course Description:

A systematic approach for strategic management will be introduced. The class will focus on general management of the strategic activity, or put it simply on strategic management. Course Learning Goals:

The central objective of the course is to help students to bring the vision into a concrete reality. Rather than philosophizing in the abstract about the attribute strategic management, it offer practicing business students a disciplined process that facilitates the formulation and implementation of strategy to allow this demanding task of identifying and imprinting the vision of the firm to become a meaningful reality.

Content Summary:

1. What is strategy and the strategic management process?

2. Evaluating a firm’s external environment

3. Evaluating a firm’s internal capabilities

4. Cost leadership

5. Product differentiation

6. Vertical integration

7. Corporate diversification

8. Organizing to implement corporate diversification

9. Strategic alliances

10. Mergers and acquisitions

Prerequisite:

You must have at least taken a course on management.

Textbook:

Strategic Management and Competitive Advantage: Concepts and Cases, 2006, J. B. Barney and W. S. Hesterly, Pearson Prentice Hall. (华泰代理)

Recommended references:

策略管理. Hill & G. R. Jones原着 )，黄营杉译（华泰）

Course Requirement:

学生除了正常上课外，须做分组报告

Grading Policy:

1. Class participation & R quiz: 20%

2. Midterm exam: 30%

3. Final exam: 30%

4. Term paper: 20%