麦当劳_英文简介_Mcdonald's_麦当劳简介

Corporation & International marketing
The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion, The company became listed on the public stock markets in 1965. With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life.
Logo
The McDonald's Golden Arches logo was introduced in 1962. It was created by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v' logo sketched by Fred Turner The McDonald's name was added to the logo in 1968.
Road sign
Drive-Thru Logo
McCafé Logo
Products
Products
McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare.
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Products
Desserts & Shakes
Drop by for a scrumptious pick-me-up.
Food quality
Sales Promption
Advertising
McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Nonetheless, television has always played a central role in the company's advertising strategy.
Suppliers
Gaviña Gourmet Coffee
The journey started 25 years ago, when Gaviña was asked to create the perfect coffee blend for McDonald's, and they traveled the globe in search of exactly the right combination of coffee beans. They found it in the rich coffeebearing soils of Central and South America, and McDonald's Premium Roast Blend was born. McDonald's customers enjoy over 400 million cups of Gaviña coffee a year. They have grown to be one of the world's foremost gourmet producers, who, according to Pedro, "Deliver the best coffee in the world to McDonald's."
Mcdonalds
Corporation
A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.
Corporation & International marketing
Now it have become one of the world’s leading food service retailers, with more than 32,000 restaurants employing more than 1.5 million people and serving more than 60 million people in more than 100 countries every day.
Suppliers
Lopez Foods
Lopez Foods have have been supplying McDonald’s with 100% beef for more than 25 years. Lopez Foods is a family business. Owned by Armando Lopez, who had been operating the Dallas plant since 1993. Lopez Foods uses the highest quality corn from hand selected suppliers to make a variety of stone ground corn and corn flour tortillas. Lopez Foods conducts more than 100 tests an hour on its products, the company always has been at the forefront of food safety. beef
Products
Chicken from McDonald’s is a delicious choice.
Products
Can a salad be classy? yes. Add a little panache to your day with select mixed greens, elegant toppings, and choices galore.
Products
Welcome to the big, bold taste of McCafé. We’ll help you wake up first thing in the morning and unwind at the end of the day with our very own blend of 100% Arabe.
Suppliers
Lamb Weston
Potatoes from the 100 Circle Farms
This farm is located in Washington State just north of the Columbia River and across the river from Boardman, Orego About 25-30 percent of the circles are in potatoes. This farm is located in Washington State just north of the Columbia River and across the river from Boardman. About 25-30 percent of the circles are in potatoes. potatoes
Products
Hamburgers Sandwiches
Delicious, freshly made, and oh-so-satisfying. From the Big Mac to Premium Grilled Chicken Club to classic Cheeseburger, McDonald’s sandwiches make the meal.
Food quality
Food quantity
Suppliers
In its 37 facilities around the world, the Company produces a wide range of food products , supply more than 23,000 restaurants globally. Keystone's US operations are proud to produce and deliver the highest quality beef, chicken and fish products to McDonald’s, including 400 million pounds of chicken, 260 million pounds of beef, and 25 million pounds of fish a year. They go above and beyond USDA regulations to meet McDonald's strict animal welfare, product safety and quality requirements. And of course, Keystone is proud to continue to innovate and partner with McDonald's as "one of the greatest restaurant success stories in history.