海产品市场分析

Seafood market analysis

China is a big country of production and consumption of seafood seafood, have wide market. With the development of economy, people's living standards continue to improve, seafood consumption will rise rapidly. But at the same time, consumer demand is undergoing subtle changes: hierarchy of needs to personalized and diversified development, more and more attention to enterprises to provide quality of service, the original to the seafood wholesale, retail enter thousands of households only supply mode has not been able to meet the needs of. In order to meet the market demand, be imperative new business mode.

At present Chinese has become the world's largest seafood in the seafood production, annual output of 51000000 tons, stable growth rate which represents 4.08% per year. The first three quarters of 2007, the national sea products output of 17828500 tons, up 2.12% over the same period, the marine fishing products 9403400 tons, down 0.98% over the previous year, marine aquaculture products was 8425000 tons, up 5.82% over the previous year. Sea fishing production and processing industry, concentrated in the north coastal city such as Dalian, Qingdao and southern Zhejiang Province, Fujian province and Guangdong Province, near the capital, China seafood industry ranked first in Ji'nan of Shandong Province, the total output of 7400000 tons.

China seafood consumption is increasing with the growing rich middle class and, from 1990 11.5 kg per person has increased to an average of 25.6 kg per capita in 2006. Estimated that by 2020, this figure will increase 40%, 35.9 kg per capita. The overall price of seafood has been relatively stable, the first half of this year compared with the same period of seafood prices rose 4.2%, far below the poultry and egg products 29.1% and 26.2%. Although in recent years, experienced a significant development Chinese seafood products processing, but the contradiction of marine product processing industry development relative lag is still quite prominent, processed, semi processed products are still unable to meet market demand. With the continuous improvement of living standards, people put forward higher requirements to seafood, natural, nutrition, convenient, delicious, fresh seafood has gradually become the fashion. China profound diet culture, consumers generally like seafood, especially popular seafood, pork, edible oil prices climbed to seafood has become an important alternative goods. Consumers began to develop rational orientation, surface for seafood requirements is not limited to seafood, more fast, health, convenience, safety and refined, the humanization of high-quality service. With the increase of people's work, life stress, consumers free disposable time is less and less, in the spare no time to buy seafood and processing, thus processed, semi processed seafood is very popular, consumers want the enterprise can through diversification,