滑雪板设计

Marketing at its Best

Uniqueness and individuality are key elements of a smart business relationship. Move your corporate identity onto the snow! Personalized edelwiser ski editions are an eye-catching marketing tool that will excite your customers, partners, co-workers and friends.

The fact that every pair of skis within an edition can be individualized makes the concept of edelwiser business ski editions a groundbreaking and highly efficient tool for

innovative promotional campaigns.

E motional Identification

Your message will be fitted exactly to your customer. That allows your clients to emotionally identify with the pro-duct. Whether your edelwiser edition is used as a mer-chandising product, customer relationship instrument, incentive support, gift or bonus, both skis and skier trans-

fer your message.

Flexible & Prompt Delivery

High quality product standards and the flexible reorder system as well as short delivery times enable exciting new scenarios and a deep customer integration.

The minimum order of three pairs of skis per edition also make edelwiser business ski editions very attractive for

smaller enterprises and small-scaled campaigns.

Center-Tag: Marks the Construction Center of the Ski

ID-Tag: Ski ID and Customer Space (Name, etc.)

CASE STUDIES

Switch to A1 - The All Mountain Network

This promotional campaign was designed to transport A1 Mobilcom‘s network coverage and network quality to fo-reign ski tourists and get them to choose A1, Austrias lea-ding mobile network operator, as their roaming partner. The program targeted tourists in the top ten Austrian ski destinations and was accompanied by several classical advertising measures like large billboards, advertisement in gondolas and on chairlifts, etc.

The “A1-SMS-Ski“ was selected to be the central visual element of the campaign: by sending a text message to a certain number, the customer took part in the promo and had the chance to win one of ten skis raffled every week. The skis then were individualized with the text of the winners‘ messages and their names in the ID-Tags along with the operator‘s logo.

This scenario demonstrates a perfect execution of the means of individualization edelwiser offers. Every winner receives a unique and personalized pair of skis and it also carries the logo of the initiator.

The campaign was well received by the target audience and honoured with the Austrian Direct Marketing Award by the advertising industry.100% visual awareness in the top 10 Austrian ski destinations more than 75% of the polled audience described the promotion as …very pleasant“25,000 additional text messages and more than 10,000 additional call minutes where generated within the first 8 weeks Direct Marketing Award: The A1 Roaming promotion was honoured with the Austrian Direct Marketing Award COLUMBUS 2005. Category: Integrated Campaigns

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