2019年BEC商务英语高级阅读理解专项练习(1)
2019年商务英语考试BEC高级训练习题
2019年商务英语考试BEC高级训练习题单项选择题1、根据文章,回答题。
文中第21题答案为()。
A momentsB statesC conditionsD positions2、阅读下列文章,回答问题:Read the following extract from a book on management and the questions on the opposite page . For each question15– 20,mark one letter (A, B, C or D ) on your Answer Sheet for the answer you choose In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need. Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated. From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend tobe skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face upto the fact that they no longer have a job for life.Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the new situation:on the one hand there are the “ pragmatists” and on theother “ the highly anxious” the former see their job as a means to an end and have a relatively short-term perspective, with strong loyalty to their local term , rather than the company as a whole . the second category, usually the majority, may respond to threatened changes with a feeling of having been let down, and even feel anger at the company for what they see as changing the terms of their employment. ` The employee communication process needs to be capable of accurately directing its messages at a variety of employee groups and departments within the workforce . this is why middle managers and line managers are so key to communication. They are the people who know about the full rage of concerns among the workforce. The problem in the past was that this crucial area was often the responsibility of a separate,relat3、What do Suzanne and Kevin think will attract staff to the new factory?A.the possibility of rapid promotionB.the location of the new factoryC.the flexible working hours4、What does Miss Jones do when she is in Europa Marketing?5、根据以上材料回答第26题:__________。
2019年剑桥商务英语BEC高级阅读理解练习题
2019年剑桥商务英语BEC高级阅读理解练习题Read the following article on negotiating techniques and the question on the opposite page .For each question 15 – 20 , mark one letter (A, B, C or D ) on your Answer Sheet for the answer you choose.The Negotiating Table:You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches theart of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great ,neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers getinvolved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say “no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.D convince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.参考答案:15 B 16D 17A 18D 19B 20 A15.第一段有这样一句话needs to avoid being too adversarial,也就是说要保持客观,公正,超然,所以选择B。
2019商务英语BEC中级考试阅读理解练习题(1).doc
2019 商务英语BEC 中级考试阅读理解练习题(1) 【BEC】第一篇:THE ART OF PERSUASIONLet me send you our brochure ’is probably the most commonlyused phrase in business. But all too often, it can spell theend of a customer enquiry because many brochures appear to beproduced not to clarify and to excite but to confuse. So whatgoes wrong and how can it be put right? Too often, businessesfail to ask themselves critical questions like, ’Who willthe brochure be sent to? ’’What do we want to achieve withit? ’The truth is that a brochure has usually been producedfor no other reason than that the competition has one.However, with a little research, it often transpires thatwhat the client wants is a mixture :part mail shot, partglossy corporate brochure and part product catalogue - acombination rarely found. Having said that, the budget islikely to be finite. There may not be enough money to meetall three marketing needs, so the first task is to plan thebrochure, taking into account the most significant of these.The other requirements will have to be met in a different way.After all, introducing the company ’s product range to newcustomers by mail is a different task from selling a newseason’s collection to existing customers.The second task is to get the content right. In 95 per centof cases, a company will hire a designer to oversee thelayout, so the final product looks stylish, interesting andprofessional; but they don ’t get a copywriter or someonewith the right expertise to produce the text, or at leasttidy it up - and this shows. A bigger failing is to produce abrochure that is not customer focused. Your brochure shouldcover areas of interest to the customer, concentrating on thebenefits of buying from you.Instead, thousands of brochures start with a historylesson, ’Founded in 1987, we have been selling ourproducts .. I can assure you that customers are never goingto say to themselves, ’They’ve been around for 20 years - I ’ll buy from them. ’It ’s not how long you ’ve been in business that counts, it ’s what you ’ve done in that time.The important point to get across at the beginning is thatyou have a good track record. Once this has been established,the rest of the brochure should aim to convince customersthat your products are the best on the market.It is helpful with content to get inside the customer ’s head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits thatpotential customers would gain from doing business with you,for example, product quality, breadth of range, expertise ofstaff and so on. But remember that it is not enough just tostate these; in order to persuade, they need to be spelt out.One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you,rather than it simply being a set of supplier s’photographs with your name on the front.At the design stage, there are many production features thatcan distinguish your brochure from the run of the mill. Youmay think that things like cutouts or pop-ups will do thisfor you and thus make you stand out, or you may think theyjust look like designer whims that add cost. Go through allthe options in detail. One of them might be that all-important magical ingredient.13 What point does the writer make about brochures in thefirst paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.14 The writer ’s advice to companies in the second para graph is toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producingbrochures.15 In the third paragraph, which of the following does thewriter say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16 In the introduction to a brochure, the writer advisescompanies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market position.D the reputation they have built up.17 When discussing brochure content in the fifth paragraph,the writer reminds companies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18 What does ’run of the mill ’in line 67 mean?A eye-catchingB complicatedC stylishD ordinary第一篇参考答案与解析:《The art of persuasion 》,劝说的艺术。
商务英语BEC高级阅读训练题及答案
商务英语BEC高级阅读训练题及答案第一部分:阅读理解阅读理解一问题 1:根据文中的信息,请回答以下问题:(a)公司使用云计算可以带来哪些好处?(b)解决云计算安全问题的方法是什么?(c)在购买云计算服务之前,公司需要考虑哪些因素?答案:(a)公司使用云计算可以带来以下好处: - 提高效率和灵活性 - 节约成本 - 随时随地访问数据(b)解决云计算安全问题的方法包括以下几点: - 加强网络和数据安全 - 使用强密码和加密技术 - 定期备份数据(c)在购买云计算服务之前,公司需要考虑以下因素: - 服务提供商的信誉和安全记录 - 数据隐私保护政策 - 数据传输和存储的地理位置 - 协议和合同条款阅读理解二问题 2:根据文中的信息,请回答以下问题:(a)为什么企业需要进行风险评估?(b)企业进行风险评估的步骤是什么?(c)列举三个企业在风险评估中可能面临的挑战。
答案:(a)企业需要进行风险评估是因为它可以帮助企业识别和评估潜在风险,从而采取相应的措施进行风险管理和风险控制。
(b)企业进行风险评估的步骤包括: - 确定潜在风险和其可能导致的影响 - 评估风险的概率和严重程度 - 制定风险管理计划和控制措施 - 监测和追踪风险的发展和影响(c)企业在风险评估中可能面临以下挑战: - 获取准确和完整的信息 - 评估风险的不确定性和主观性 - 管理多个风险因素 - 制定可行的风险管理策略第二部分:答案解析阅读理解一问题 1:(a)公司使用云计算可以带来哪些好处?答案解析:公司使用云计算可以带来以下好处: - 提高效率和灵活性:云计算可以提供快速且灵活的计算和存储资源,企业可以根据需求随时调整资源的规模,并且可以减少时间和成本。
- 节约成本:云计算可以代替企业自己建设和维护服务器和硬件设备,从而节约成本。
- 随时随地访问数据:云计算可以让企业员工随时随地通过互联网访问和共享数据,提高工作效率和协作能力。
(b)解决云计算安全问题的方法是什么?答案解析:解决云计算安全问题的方法包括以下几点: - 加强网络和数据安全:企业可以采取防火墙、入侵检测和数据加密等措施加强网络和数据的安全性。
2019年商务英语高级阅读试题及答案(A卷)
2019年商务英语高级阅读试题及答案(A卷)1 In order to complete a task well, it may not be necessaryto deal with every detail.2 If you have too much to do, you may need toturn downwork in the future.3 Any planning activity needs to take place on a regularbasis.4 You should avoid giving additional time to a particulartask.5 It is possible that some routine tasks do not need to be carried out.6 If you are overloaded with work, it is important to identify the cause.7 People at all levels perform time-wasting activities.Successful Time ManagementAThe secret of avoiding work pressure is thinking ahead. Every day you need to review yourprogress towards objectives and decide how you can best use the time available to make furtherprogress. You may find this is best done at the start of your working day but some people preferto have a planning session just before they finish. Whichever you select - and you may need toexperiment to find what suits you best-find some way of fitting the activity into your schedule.Never say, 'I don't have time to plan today'.BManagers at all levels occasionally find they have taken on more than they can cope with. Thisis not a crime, but you must examine the reasons for such a situation and then plan a course ofaction. Until the problem is resolved, most of your time and energy will go into worrying about thesituation and you will feel unmotivated. Think too about how to prevent it happening again. Thismay require you to be firm and avoid agreeing to more than is realistic.CIf a review of your working practices shows that you are too much of a perfectionist, dosomething about this. Modern definitions of quality refer to Witness for purpose'. If you bear this inmind, you may find it easier to persuade yourself to settle for an acceptable level of quality ratherthan perfection. When thinking about objectives and planning how to achieve them, consider howthoroughly you need to do something in order to meet your requirements. Unless you have sparetime, do not spend extra hours on an activity in an effort to cover absolutely everything.DIf your review of a period of time shows that you are spending time on things that are notreally necessary or important, then think hard about whether you can afford this time. Manypeople file unnecessary。
bec高级模拟试题及答案解析
bec高级模拟试题及答案解析BEC高级模拟试题及答案解析一、阅读理解1. 阅读以下短文,回答以下问题。
The rise of digital technology has revolutionized the way we work, learn, and interact. With the advent of the internet, smartphones, and social media, the world has become more connected than ever before. This connectivity has led to a surge in the demand for digital skills, making it essential for individuals to adapt and learn new technologies to stay competitive in the job market.Question 1: What has been the impact of digital technology on our daily lives?A) It has made us more isolated.B) It has increased our connectivity.C) It has decreased our productivity.D) It has made communication more difficult.Answer: B) It has increased our connectivity.解析:短文中提到了数字技术的出现使我们的工作和生活方式发生了革命性的变化,特别是互联网、智能手机和社交媒体的出现,使得世界比以往任何时候都更加紧密相连。
因此,正确答案是B。
2. 阅读以下短文,回答以下问题。
2019年商务英语bec高级考试考试题及答案
2019年商务英语bec高级考试考试题及答案Part two:Write an answer to ONE of the questions 2-4 in this part. Write your answer in 200-250 words.Question 2:The Managing Director of your company or organization has announced that reports on performance are to be produced by all departments. Your Hear of Department has asked you to produce the report about your department for the Managing Director.Write the report for the Managing Director, explaining:A What aspects of your department function most effectivelyB Which aspect is most in need of improvementC How this improvement could be achievedQuestion 3You work for an employment agency. The following is part of a letter you have received from a customer:The temporary administrative assistant you sent us was totally unacceptable. I certainly will not be using your agency again when I need temporary staff.Write a letter to the customer:A apologising for having sent the unsatisfactory temporary workerB giving reasons for what happenedC explaining why what happened was exceptionalD offering some sort of compensation to the customerQuestion 4Your Managing Director has decided that the company’s website should be improved and has asked you to consider ways of going about this.Write a proposal for the Managing Director:A Sunmarising the strengths and weaknesses the current websiteB suggesting new services and information to be provided through the websiteC explaining the benefits the improvements would bring.Sample BIntroduction:The aim of this report is to describe the imports an exports of the Manufacturing and Agricultural sectors in the years 1991-2001 in European contry’sManufacturing ImportsIn the first year (1991) the imports were just above $2 bn, at the end of 2001, the imports were almost on the $ 6 bn.Manufacturing ExportsIn 1991 were just below the $ 3Read the text below about the improved performance of a carcompany.Choose the best word to fill each gap from (A, B, C or D) on the opposite page.For each question 21-30,mark one letter (A, B, C or D) on your Answer Sheet.There is an example at the beginning, (0)Improved performance at Carter& SonsThere was good news in Carter & Sons’annual (0) yesterday. Three years of restructuring (21) in an upbeat statement from the company in advance of the official announcement of its interim (22) due early in August. The chairman, David Carter, reported a “strong start to the year”, which, although helped by a rather weak (23) period last year, highlighted the logic of refocusing the group on growth sectors. Three years ago the company (24) a review of all its operations in view of the serious financial difficulties that it was (25) As a result of this, its car (26) business was sold to an American group, and its car sales and repair divisions were (27) down so as to allow the company to (28) on the sale of vans and heavy goods vehicles. Three new showrooms have been opened in the UK and Ireland , and the sales (29) has more than doubled in the last two years.Growth in business across the group has gone up by almost 12 per cent in the first half of the year. This should reassure investors that Carter& Sons is now on (30) to deliver increased earning in the years ahead.Example :A reportB NoticeC accountD information21 A terminated B culminated C accomplished D completed22 A economics B finances C outcomes D results23 A relative B alike C comparative D equivalent24 A commissioned B assigned C delegated D appointed25 A dealing B facing C undertaking D withstanding26 A additions B extras C accessories D supplements27 A scaled B marked C slowed D put28 A emphasise B concentrate C specialize D strengthen29 A bonus B pack c force D band30 A way B path C road D trackPart 421-25 B D D A B26-30 C A B C DQuestions 15–20Read the following article about the development of the knowledge economy and the questions on the opposite page .For each question 15 –20 , mark one letter (A, B, C or D ) on your Answer Sheet for the answer you choose.There have long been markets in tin, cocoa, silver and the like.There used to be security in thinking that somewhere there was a product, something you could touch and see. Now there are new markets in abstractions, trade in ideas and knowledge. Everyone has knowledge but there used to be no way t o trade it ------except through jobs. That simple fact of economic life was the basis for white collar employment for centuries. The whole job culture grew up because there was no alternative way to sell knowledge , other then the worker or manager providing, for a fixed price, his or her knowledge to an employer to own or control. The quantity of knowledge provided has typically been measured in time.But today we stand at the thresh-old of a new era. The information economy has matured and become smarter. According to many business commentators, we are now living in a knowledge economy . There has always been a market for knowledge , of course. The publishing industry is based on it. But today the internet is making the distribution of knowledge ever easier. The days when the publisher decided what got published are over. Anyone with a Pc and a modem can talk to the world. This is reducing the friction in the knowledge economy.Everyone has knowledge of whatever industry she or he is in. say you are a computer dealer, for example. Over the years your have complied a list of the ten best lowest price places to buy wholesale computer equipment. Now you can sell your knowledge to newer,younger computer dealers who have no way to build up this knowledge without losing thousands of pounds finding it out the hard way. Until now, such knowledge remained securely locked in the recipient’s head ,accumulated and then worthlessly withered away. This no longer needs to be the case. Such knowledge can be sold via websites.Knowledge has a distinct advantage in today’s marketplace. It’s a renewable resource. Better yet, its worth actually increases, . “knowledge is the only asset that grows with use. “observes Scanford University Professor Paul Romer. But what exactly is knowledge and how can it be packaged to trade on an open market”“knowledge is experiential information, intelligence applied thorough and gained from experience.”Say Josenph Pine and James Gilmore in their book The Experience Economy.The value of knowledge often depends on variables such as time and the credibility of the seller.Certian knowledge may have a very limited shelf life. In sights concerning how to set up an internet business in one country, might be worth a fortune on one day and nothing the next , depending on changes in government policy. Markets in knowledge will be significance for one thing. They represent one of the most original uses of the web technology. In some corner of the globe there is a company wanting to source plastic widgets from Poland, and somewhere else another company that wishes to set up a plastics factorythere. It’s simply a case of connecting the two. is a good example of a knowledge trader. It is targeted at food service managers throughout the hospitality industry. “we started with the context rather than extracting money from suppliers. “explains founder Mike Day. “we offer food service professionals interactive support to increase sales and profits. People don’t want another one-dimensional site full of advertising that doesn’t help them to do their job more effectively . it has to be customised offering real solutions to real problems. “the site’s features include access to online training and a tariff tracker to restaurants can check prices throughout the sector.15. what point is made in the first paragraph?A Interest in commodity markets has decreased.B Overall levels of expertise have improved.C Opportunities to exploit your knowledge were limited in the pastD External market forces have meant knowledge is underpriced.16 what are we told about the current impact of the internet in the second paragraph?A publishers benefit from their exploitation of the internet.B the internet has made it easier to analyse business trends.C It is difficult to calculate the true economic value of the internet.D the internet facilitates the development of the knowledgeeconomy.17 In the third paragraph, what does the writer say about knowledge?A Acquiring knowledge can be expensiveB The most valuable knowledge concerns ITC Trading knowledge raises issues of security.D New businesses find it hard to trade in knowledge.18. What point is made about knowledge in the fourth paragraph?A It provides specialist informationB Its appeal lies in its exclusivityC it can generate new ideasD Its value accumulates.19 which application of knowledge does the writer regard as particularly useful?A analyzing manufacturing trendsB introducing compatible partiesC interpreting time constraintsD advising on legislation20 what key feature is provided by ?A approaches that reflect the provider’s own experienceB access to appropriately trained potential employees.C advice which directly benefits the bottom lineD advertising which is carefully targetedPart 315C16-20 D A D B CPart SixQuestions41 - 52Read the text below about a learning schemeIn most of the lines 41 - 52 there is one extra word. It is either grammatically incorrect of does not fit in with the sense of the text. Some lines, however,are correct .If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line ,write the extra word in CAPITAL LETTERS on your Answer Sheet .The exercise begins with two examples, (0) and (00) .Learn your lesson0 Almost all schemes which claim to be able to transform /25 into / 175 overnight00 are scams, to be put straight into the dustbin. The exception, however, it may41 be a little-known new initiative from the government which also effectively does42 just that. The Individual Learning Account scheme is by the latestgovernment43 scheme to persuade us of the value of whole life-long learning. The first million44 people to apply –and there appears to be a long way to go before this limit is45 reached---are eligible for a /150 grant towards the costs of studying ,but provided46 that they contribute at least / 25 of their own money . Even the offer covers47 training courses which are obviously work-related but it also extends to more of48 recreational activities . Whilst there will not be government money to encourage49 you, for example, to do an evening class in the cake decorating, there could be50 assistance if you are planning to update on your internet skills. There is also51 the opportunity to benefit in future years from 20 per cent off the cost of training52 for IT courses, the discount goes up to 80 per cent , a measure of the government’sEnthusiasm in ensuring we are prepared for the digital world.参考答案:41-45 ALSO BY WHOLE CORRECT BUT46-50 EVEN OF CORRECT THE ON51-52 CORRECT CORRECTQuestions31-40Read the article below about changing your careerFor each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet .There is an example at the beginning, (0) .Time for a new career“losing your job isn’t the end of the world: it gives you’re the chance the a new beginning (0) says Caroline Poole, 30, Who was made redundant (31) her role as head of marketing campaigns with an insurance group two years ago. The news was a blow, especially after a successful nine-year career with the business, but she was determined to see redundancy (32) a positive force for change.(33) it seemed a tough lesson at the time, redundancy was the catalyst that redirected my career, “says Caroline “It gave me the break I needed to understand (34) my career objectives lay.”Working with a consultant, Caroline explored a number of work options that oppealed to her. She also took advantage of workshops on issues (35) as setting up your own business, and managing your finances.A key consideration for her was (36) easy it would be to balance working in London with home life 100 kilometers away.She was encouraged to network (37) other marketing professionals and via this route made contact with a communications agency. She took time out to go travelling , and on her return was offered a role in the agency. (38) was proof to her that she still had marketable skills.Two years (39) from redundancy, Caroline is planning another career break . “The experience of redundancy has made me view my options with more confidence. I now know that I can dictate my own career path, even (40) it were to mean resigning first and then taking time to find the right direction”she says.参考答案31FROM32AS33ALTHOUGH/THOUGH/ WHILE/WHILST34-35 WHERE SUCH36-40 HOW WITH WHICH ON IFWriting 1 hour 10 mimutesPart oneQuestion 1The bar charts below show levels of wheat production and wheat prices in a European country for the period 1990-2000.Using the information from the bar charts, write a short report summarizing the changes in production and prices between 1990 and 2000.write 120-140 words.Wheat production and pricesManufacturing:Imports increased constantly during this period. The figure shows a rise of $ 4 bn within the whole period and no fluctuations are to be remarked.Exports rose from nearly $ 3 bn in 1991 to approximately $7 bn in 2001 , suffering minor fluctuations all the way through. In general, the balance of trade remained slightly positive through the period considered.Agriculture:Imports increased slightly, ending the period around $1 bn over their starting level. They suffered a temporary fall between 1992 and 1994 , followed by a steady recovery. After peaking at around $2.5 bn in 1999, imports fell slightly to their final value.Exports figure shows the same performance although at level $4bn higher than imports.Consequently, the balance of trade remained markedly positive throughout the period.Writing 1 hour 10 minutesPart oneQuestion 1●An international survey has recently been conducted, asking whether companies plan to alter their spending on information technology next year. The pie charts below compare planned expenditure on IT by European and South-East Asian companies in the coming year●Using the information from the pie chart , write a short report describing the differences between Europe and South-East Asia.●Write 120-140 wordsPART 11 CENTRAL AMERICA2 SOUTH-EAST ASIS3 STAND4 MATERIAL TO VENUE5 TRADE CUIDE6 TARGETED7 ACADEMIC JOURNALS8 THE OUR OWN WEBSITE 9 OPENING TIMES 10 AN INTERPRETER/INTERPRETERS 11VENUES 12COSTSRead the text below about job vacanciesIn most of the lines 41 - 52 there is one extra word. It is either grammatically incorrect of does not fit in with the sense of the text. Some lines, however,are correct .If a line is correct , write CORRECT on your Answer Sheet .If there is an extra word in the line,write the extra word in CAPITALLETTERS on your Answer Sheet .The exercise begins with two examples, (0) and (00)Temporary staff required0 Data Facts Limited is an expanding management services company whose00 based in the north of England. We are undertaking a major piece of research41for a leading financial institution . Part of the research is being a nationwide42 telephone survey in early part December. Phone calls will be made from an43 office in the centre of Manchester. The temporary staff will receive a fully day’s44 training. They will then phone people who have been agreed to take part in the45 survey and will go on through a questionnaire with them. They will be required46 to record the responses accurately in writing. It will be necessary for those who47 appointed to work a certain number of evenings and weekends. We are48 looking for people who have a good telephone manner. A goodlevel of their49 education is desirable, but what we most require of people taking on this50 work is common sense and the experience of getting thins done over51 the telephone. Some knowledge although of banking or insurance would be an52 advantage. Interested candidates should contact with our Recruitment Officer by phone or email to request an application form.阅读部分41-45 BEING PART FULLY BEEN ON46-50 WHO CORRECT THEIR CORRECT CORRECT51-52 ALOTHOUGH WITHRead the article below about getting a pay rise.For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet .There is an example at the beginning, (0) .There is a commonly held view that the only way to get (0) decent pay increase is to move on: to go out into the job market and find someone (31) is prepared to pay you a figure more in line (32) the talents you can offer. Whilst changing employers from time (33) time is something we probably all need to do to advance our careers in the directions we want them to take, it is nevertheless an activity that carriesquite definite risks. Irrespective of (34) well we research prospective employers, a new jib is still largely a step into the unknown . It may turn (35) to be a good move or it could prove to be a complete disaster : most of us (36) had experience of both. The point here, though, is that changing employers is not something we want to be doing all the time and certainly not (37) time we feel the urge for better pay . We’d (38) taking more risks than we needed to just to achieve a pay rise. Getting a pay rise should always be viewed (39) a serious business. There are no quick fixes or gold methods with “guaranteed “results. Quick fixes only serve to trivialize the issues and could (40) some circumstances get you into very serous trouble indeed.参考答案:31-35 WHO/THAT WITH TO HOW OUT36-40 HAVE EVERY/EACH/ANY BE AS IN/UNDERQuestions 21 -30Read the article from the Chairman’s statement in a pharmaceutical company’s annual reportChoose the correct word to fill each gap from (A, B, C or D) on the opposite page .For each question 21-30,mark one letter (A, B, C or D) on your Answer Sheet .There is an example at the beginning , (0)Charman’s StatementTwo year ago we undertook to increase our sales and to at least (10) our earnings. We published this (21) in order to demonstrate our resolve to lead the business successfully through the demanding period following the expiry of patents which had given us the exclusive right to develop two of our major products.I am very please to (22) that we achieved what we set (23) to do. We have achieved increased of 4% and 6% in sales and earnings (24) this comes despite considerable losses (25) the expiry of the patents. It is testimony to the depth and vitality of our portfolio of medicines that we have been able to survive the largest single patent expiry our industry has known.Looking further ahead, I firmly believe that this company can continue to deliver strong , sustainable growth, enabling us to stay at the (28) of the research-based pharmaceutical industry.The power and pace of technological and scientific development, combined with economic and social pressures, are (29) huge changes in our industry, the successful companies of the future will be those that anticipate and (30) to this change, integrate new technologies effectively, and are closest to their customers. I have full confidence in our ability to remain a major player in our industry.21 A warranty B obligation C commitment D contract22 A inform B specify C notify D report23 A in B out c aside D up24A respectively B serially C consecutively D sequentially25 A pursuing B resulting C following D depending26 A contribution B donation C investment D subsidy27 A numbers B figures C sums D points28 A foreground B forefront C lead D advance29 A forcing B impelling C urging D thrusting30 A meet B suit C correspond D respond参考答案21-25 C D B A C 26-30 A B B A DPART THREEQuestions 15 - 20Read the following extract from a book on management and the questions on the opposite page .For each question 15–20,mark one letter (A, B, C or D ) on your Answer Sheet for the answer you chooseIn the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need.Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated.From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life.Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the new situation: on the one hand there arethe “pragmatists”and on the other “the highly anxious”the former see their job as a means to an end and have a relatively short-term perspective, with strong loyalty to their local term , rather than the company as a whole . the second category, usually the majority, may respond to threatened changes with a feeling of having been let down, and even feel anger at the company for what they see as changing the terms of their employment.` The employee communication process needs to be capable of accurately directing its messages at a variety of employee groups and departments within the workforce . this is why middle managers and line managers are so key to communication. They are the people who know about the full rage of concerns among the workforce. The problem in the past was that this crucial area was often the responsibility of a separate, relatively isolated unit. Concordia puts responsibility for communication firmly on line managers. All their research points to the same conclusion: people prefer to get their information face-to-face from their line managers. That is the key relationship and where arguments and hearts and minds –are lost.The general rule in company communication is to tell employees as much as you can as soon as you can. If you can’t provide details, then at least put the news in context and commit yourself to providing greater detail when it becomes available another rule of companycommunication is that there must be a fit between what the company is telling its employees and what it is telling its shareholders.15: in the last eight years, Concordia hasA made over 80.000 employees reduncdantB completed a period of downsizingC reduced its workforce of 80.000 by 35%D given 35% of departing employees voluntary redundancy16 from Concordia’s point of view, the role of communication is toA win employee support before going ahead with the changesB change the company’s core activities.C emphasise the positive aspects of the changesD explain the need for the changes17 what does research show about most employees’response to change?A they expect it to have a bad effect on the companyB they feel completely powerlessC they become less loyalD they fell they have been treated unfairly18 Concordia’s communication process mainly relies onA printed communicationB departmental headsC personal communicationD a separate, specialized unit19 According to the writer, what is the guiding ;principle about giving information within an organization?A Never make promises about future developmentsB Give people an overall view at the earliest possible stageC always include plenty of hard informationD Hold back until all the details can be provided20 which of the following would be the most suitable title for the article?A employee attitudes to company communicationB making company communication more effectiveC Researching company commmucationD Making employees feel less powerless参考答案15 A 16-20 C D C B BQuestions9–14Read the text taken from an article about the development of international managersChoose the best sentence from the opposite page to fill each of the gaps .For each gap 9–14, mark one letter (A-H) on your Answer Sheet .Do not use any letter more than once .There is an example at the beginning .(0)Search for the “worldly –wise”company executivesThe quest for international managers is underway in virtually every industrialized economy , the search has been made urgent by the globalization of world markets and the growth in crossborder mergers and acquisitions. (0) Many firms report being so stretched that they simply do not have enough of the high-quality people they require to lead their their global expansion.Other companies are having difficulties releasing experienced people from existing operations in order to lead new international ventures. There are indications that a shorftage of internationally skilled people may be an important constraint on firms’international ambitions. (9) However, identifying the need for international managers is easier than developing them.So what makes an international manager? Paul Evans, a professor at INSEAD, the European business school, does not believe that any particular nationality produces a more international manager. Neither does he believe that it’s a matter of having the ability to cope with a lifestyle that involves working in Madrid one day, London the next and Berlin the day after. (10) Rather, he believes that the secret of being a good international manger is being comfortable with managing diversity.Ford of Europe, which has encouraged the development ofinternational managers for more than 20 years, says that its managers are globally-minded before they become global operators. (11) a car that you buy in the UK, for example, is going to be the same car that sells in Germany, Finland and Portugal, so the people who are involved in the car’s development have to be aware of the market requirements in all those different countries.Generally, it seems that the only effective way to develop international skills and perspectives is through direct international experience. (12) Such experiences open people’s minds to the fact that things are done differently lese where and encourages them to think in a wilder context..Formulating effective strategies for developing a company’s management resource is a demanding exercise, with conflicting issues to be solved (13) Another dilemma is whether to use local managers or expatriates.The recruitment and development of effective international managers requires considerable financial resources and can be hard to justify at budget meetings. (14) however , without them, companies will continue to find their expansion plans frustrated by a lack of internationally effective managers.A from the moment they join the company, employees are faced with having to think internationally。
2019年商务英语BEC高级阅读模拟练习题
2019年商务英语BEC高级阅读模拟练习题0 Lack of self-confidence will put you at a disadvantage ina negotiation .0 A B C D E1. This company has been involved in diversifying its business activities.2. Although this company is doing well, it has a number of internal difficulties to deal with3. This company has reduced the profits it makes on individual items4. One statistic is a less accurate guide to this company’s performance than another5. The conditions which have helped this company are likely to be less favourable in the future6. This company’s share price has been extremely volatile over the last twelve months7. This company is likely to be the subject of a takeover bid in the near future8. This company’s performance exemplifies a widely held beliefA Chemical CompanyMasterson’s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the comp any’s subsidiaries. Theunderlying 8% rise in operating profits is a more realistic gauge of the company’s true progress. However, Masterson’s impending merger with Bentley and Knight and its appointmentof a new chief executive should mean that the company will be able to sustain growth for the foreseeable fut5ure. The share price has varied little during the course of the year and now stands at £ 6.75B Hotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week thegroup reported pre-tax profits of £ 88 million in the first six months of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.C High-tech CompanyThis time last year a share in Usertech was worth just over £ 1. six months ago it was worth £ 40. today it is priced at under £ 8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. But some technology companies are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.D Building CompanyRenton’s share price has risen gradually over the pa st year from £2.4 to £ 3.8 . The company has been successfulin choosing prime location for its buildings and hasbenefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encour aged by the company’s decision to move into building supermarkets. Work has already begun on twosites in London, and the company is expected to sign acontract within the next month for building four large supermarkets in Scotland.E Pottery ManufacturerMilton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a small profit this year. The many members of the Milton family, who between them own 58 percent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and couldwell be spurred into further action by the signs of arecovery at the firm.参考答案:1 D2 B3 E4 A5 D6 C7 E8 C这种类型的题不过是一个句子换一种说法,关键是看对每一段话的理解。
2019年商务英语BEC高级阅读模拟试题
2019 年商务英语BEC 高级阅读模拟试题Text 1Reading 1 hour PART ONEQuestions 1Look at the statements below and at the five reports about companies on the opposite page from an article giving advice to self-employed consultants about negotiating fees for their services.Which book (A,B ,C,D or E )dose each statement 1 referto ?For each statement !,make one letter (A,B ,C,D or E )on your Answer Sheet .You will need to use some of these letters more than once .Example :Lack of self-confidence will put you at a disadvantage in a negotiation .0 A B C D EThis company has been involved in diversifying its business act6ivities.Although this company is doing well ,it has a number ofinternal difficulties to deal withThis company has reduced the profits it makes on individual itemsOne statistic is a less accurate guide to this company *s performance than anotherThe conditions which have helped this company are likely to be less favourable in the futureThis company *s share price has been extremely volatile over the last twelve monthsThis company is likely to be the subject of a takeover bid in the near futureThis company *s performance exemplifies a widely held beliefAChemical CompanyMasterson *s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company *s subsidiaries. Theunderlying 8% rise in operating profits is a more realistic gauge of the company *s true progress. However ,Masterson *s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the company will be able to sustain growth for the foreseeablefut5ure. The share price has varied little during the course of the year and now stands at 6.75BHotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties ,thus doubling in size . last week thegroup reported pre-tax profits of 88 million in the first six months of theyear ,ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and while the share price has risen recently ,major problems with integration have yet to be solved.CHigh-tech CompanyThis time last year a share in Usertech was worth just over 1. six months ago it was worth 40. today it is priced at under 8 . if proof were need ,here is an illustration of howmuch of a lottery the technology market can be. But some technology companies are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.DBuilding CompanyRenton*s share price has risen gradually over the past year from 2.4 to 3.8 . The company has been successful in choosing prime location for its buildings and has benefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year ,investors are encouraged by the company *s decision to moveinto building supermarkets. Work has already begun on two sites inLondon ,and the company is expected to sign a contract within the next month for building four large supermarkets in Scotland.EPottery ManufacturerMilton Dishes has been through a shake-up over the past year. The group ,which has been cutting margins and improving marketing ,may post a small profit this year. The many members of the Milton family ,who between them own 58per cent of the business ,have been watching the share pricerise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.PART TWOQuestions9 每14Read the text about career-planning services.Choose the best sentence from the opposite page to fill each of the gaps .For each gap 9 每14 ,mark one letter (A-H)on your Answer Sheet .Do not use any letter more than once .There is an example at the beginning . (0)Your Career Path Can Lead You AnywhereWe used to be advised to plan our careers. We were told to make a plan during the later stages of our education andcontinue with it through our working lives. (0)___ some people still see careers in this way. However ,to pursue asingle option for life has always been unrealistic.Planning for a single career assumes that we set out with a full understanding of our likes and dislikes and the employment opportunities open to us. (9) ___ For mostpeople this degree of certainty about the future does not exist.Our initial choice of career path and employer is often based on inadequate knowledge and false perceptions. But with age and experience ,we develop new interests and aptitudes and our priorities alter. The structureof the employment market and ,indeed of employment itself ,is subject tochange as both new technologies and new work systems are introduced (10) _______________ We must face the uncertainties of aportfolio career.It is clear from the recent past that we cannot foresee the changes which will affect our working lives. The pace of change is accelerating ,as a result of which traditionalcareer plans will be of very limited use. (11)____ Theywill need updating to reflect changes in our own interests as well as in the external work environment. Flexible workers already account for about half the workforce. (12) _____ We are likely to face periods as contract workers ,selfemployed freelances ,consultants ,temps or part-timers.Many employers encourage staff to write a personal development development (PDP)(13)Although some people use it only to review the skills needed for their job ,a PDP could be the nucleus of wider career plan 每setting outalternative long-term learning needs and a plan of selfdevelopment.A report issued by the Institute of Employment Studies advises people to enhance their employability by moving from traditional technical skills towards the attainment of a range of transferable skills. (14)Instead ,special schemes should be established to encourage people to examine their effectiveness and to consider a wider range of needs.0 A B C D E F G HA This dual effect means that the relationship between employers and workers has evolved to such and extent that we can no longer expect a long-term relationship with one employer.B. It carries an implicit assumption that we ourselves and the jobs we enter ,will change little during our working lives.C. This growth suggests that a career plan should not be expressed only in terms of full-time employment but should make provision for the possibility of becoming one of the.D this is a summary of one *s personal learning needs andan action plan to meet them.E Consequently ,they must now accommodate a number of objectives and enable us to prepare for each on a contingency basis.F However,it warns that employers often identify training needs through formal appraisals ,which take toonarrow a view of development.G . Such a freelance of consultant would be constantly in demand.H We were expected to work towards that one clear goal and to consider a career change as a bad thing.PART THREEQuestions 15 - 20Read the following article on negotiating techniques and the question on the opposite page .For each question 15 —20 , mark one letter (A, B , Cor D ) on your Answer Sheet for the answer you choose. The Negotiating Table :You can negotiate virtually anything. Projects ,resources ,expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of theseprofessional talkers ,called inby companies to negotiate on their behalf . He approaches the art of negotiation as a game because ,as he is usually negotiating for somebody else ,he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not ,it is important to him to make a good impression so that people will recommend him.The starting point for any deal ,he believes ,is toidentify exactly what you want from each other. More often than not ,one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes“。
bec高级试题及答案
bec高级试题及答案BEC高级试题及答案一、听力部分1. 听下面一段对话,回答以下问题:(A) What is the main topic of the conversation?(B) What does the woman suggest they do next?(C) Why does the man agree with her suggestion?答案:(A) The main topic of the conversation is about organizing a team-building event.(B) The woman suggests they should invite an external trainer for the event.(C) The man agrees because he believes an external trainer can provide a fresh perspective.2. 听下面一段独白,回答以下问题:(A) What is the speaker's opinion on remote working?(B) What is the potential issue with remote working according to the speaker?(C) What solution does the speaker propose?答案:(A) The speaker believes that remote working can increase productivity.(B) The potential issue is the lack of face-to-face interaction which can lead to communication problems.(C) The speaker proposes regular video conferences to maintain team cohesion.二、阅读部分1. Read the following passage and answer the questions:(A) What is the primary purpose of the article?(B) According to the article, what are the benefits of using renewable energy?(C) What challenges does the author mention regarding renewable energy?答案:(A) The primary purpose of the article is to discuss the advantages and challenges of renewable energy.(B) The benefits include reducing greenhouse gas emissions and promoting energy independence.(C) Challenges include the high initial cost of renewable energy technologies and the intermittent nature of some renewable energy sources.2. Read the following business report and answer the questions:(A) What was the main reason for the company's decline in profits?(B) What measures did the company take to address the issue?(C) What was the outcome of these measures?答案:(A) The main reason for the company's decline in profits was increased competition in the market.(B) The company took measures such as reducing costs and investing in new marketing strategies.(C) The outcome was a gradual recovery in profits over the next year.三、写作部分1. Write an email to a potential client introducing your company's new product. Include the following points:- Briefly describe the product.- Explain the benefits of using the product.- Suggest a meeting to discuss further details.答案:Dear [Client's Name],I hope this email finds you well. I am writing to introduce our latest product, the [Product Name], which we believe could be of great interest to your company.The [Product Name] is designed to [brief description of the product]. It offers several benefits, including [list of benefits], which we believe could significantly enhance your operations.We would be delighted to arrange a meeting to discuss how the [Product Name] could meet your specific needs. Please let us know a convenient time for you.Looking forward to your response.Best regards,[Your Name][Your Position][Your Company]2. Write a report summarizing the key findings of a recent market research study on consumer behavior. Include the following:- The main objective of the study.- The methodology used.- The key findings and their implications for businesses.答案:The main objective of the study was to understand the changing consumer behavior in the digital age. The methodology involved conducting surveys and analyzing data from online transactions.The key findings revealed that consumers are increasingly preferring online shopping due to convenience and better deals. They also value personalized experiences and are more likely to engage with brands that offer them.These findings imply that businesses should focus on enhancing their online presence, offering personalized services, and providing competitive pricing to stay ahead in the market.四、口语部分1. Describe a situation where you had to solve a problem at work. Explain the steps you took to resolve it.答案:In a situation where I had to solve a problem at work, I first identified the root cause of the issue. Then, I gathered all relevant information and consulted with my team members. After discussing potential solutions, we decided on the most feasible one and implemented it. Finally, we monitored the results to ensure the problem was resolved.2. Discuss the importance of effective communication in a business environment.答案:Effective communication is crucial in a business environment as it ensures that all team members are on the same page. It helps in avoiding misunderstandings, promotes collaboration, and leads to better decision-making. Clear communication also contributes to a positive work culture and enhances productivity.。
bec商务英语试题及答案
bec商务英语试题及答案BEC商务英语试题及答案一、听力理解部分(共20分)1. What is the main topic of the meeting?A. Product developmentB. Marketing strategyC. Financial reportD. Staff trainingAnswer: B2. What is the reason for the delay in the project?A. Lack of resourcesB. Technical difficultiesC. Poor communicationD. Unforeseen circumstancesAnswer: D3. What is the woman's role in the company?A. Sales managerB. HR managerC. Finance directorD. Operations managerAnswer: A4. What is the man's opinion about the new marketing campaign?A. He thinks it's too expensive.B. He thinks it's too risky.C. He thinks it's too conservative.D. He thinks it's too innovative.Answer: C5. What is the woman's suggestion for improving customer satisfaction?A. Reducing pricesB. Offering discountsC. Enhancing product qualityD. Improving customer serviceAnswer: D二、阅读理解部分(共30分)Passage 16. According to the article, which of the following is a key factor in business success?A. LocationB. CapitalC. ManagementD. Market demandAnswer: C7. What is the author's view on the importance of a business plan?A. It is essential for every business.B. It is only necessary for large businesses.C. It is not important for small businesses.D. It is only necessary for new businesses.Answer: A8. What does the author suggest as a way to reduce business risks?A. Diversifying productsB. Expanding marketsC. Investing in technologyD. Collaborating with partnersAnswer: DPassage 29. What is the main purpose of the seminar?A. To promote a new productB. To discuss industry trendsC. To provide training on leadershipD. To introduce a new management systemAnswer: B10. Who is the target audience for the seminar?A. Business ownersB. ManagersC. EmployeesD. StudentsAnswer: A11. What is the registration fee for the seminar?A. $100B. $150C. $200D. $250Answer: B12. What is included in the seminar package?A. Lunch and refreshmentsB. AccommodationC. TransportationD. All of the aboveAnswer: A三、语法与词汇部分(共20分)13. The company has announced that it will ________ a new product next month.A. launchB. landC. dropD. releaseAnswer: A14. Despite the economic downturn, our sales ________ by 15% this year.A. have increasedB. have decreasedC. have remainedD. have fluctuatedAnswer: A15. The manager asked her team to ________ the project report before the meeting.A. finalizeB. summarizeC. reviewD. reviseAnswer: A16. The new policy will come into ________ on January 1st.A. effectB. useC. practiceD. operationAnswer: A17. The company's profits have ________ significantly due to the successful marketing campaign.A. soaredB. plummetedC. stabilizedD. fluctuatedAnswer: A四、写作部分(共30分)Task 1: Write an email to a potential client introducing your company and its services. (10 points)Dear [Client's Name],Subject: Introduction to [Your Company Name] and Our ServicesI hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company Name]. I am writing to introduce our company and the services we offer, which I believe could be of great benefit to your business.[Your Company Name] is a leading provider of [industry or service type], with a strong focus on [specific area or service]. We have been in operation for [number of years] and have built a reputation for [key strengths, such as quality, innovation, customer service, etc.]. Our team consists of [number of employees] dedicated professionals who are experts in their respective fields.We offer a range of services, including [list key services], and we pride ourselves on our ability to tailor our solutions to meet the unique needs of each client. Some of our recent successes include [briefly mention any notable projects or clients].I would be delighted to discuss how [Your Company Name] can assist your company in achieving its goals. Please let me know if you would be interested in setting up a meeting or a call to explore our services further.Thank you for considering [Your Company Name]. I look forward to the opportunity to work with you.Best regards,[Your Name][Your Contact Information]Task 2: Write a report on the recent company retreat and its impact on team morale and productivity. (20 points)[Your Company Name][Date]Report on Recent Company RetreatIntroduction:The purpose of this report is to provide an overview of the recent company retreat and to analyze its impact on team morale and productivity. The retreat was held on [date] at [location] and was attended by [number of participants].Objectives of the Retreat:The main objectives of the retreat were to [list objectives, such as team building, strategy planning, etc.]. The retreat was designed to [describe how the retreat was structured to meet these objectives].Activities and Events:During the retreat, a variety of activities and events were organized to [describe activities and their purposes]. These included [list specific activities], which aimed to [explain how these activities contributed to the objectives].Feedback and Evaluation:Feedback from participants was overwhelmingly positive, with many expressing that the retreat was a valuable experience. [Include any specific quotes or feedback]. A post-retreat survey was conducted to measure the impact on team morale and productivity. The results showed that [describe the results, including any improvements or changes observed].Conclusion:The retreat was a success in achieving its objectives and had a positive impact on team morale and productivity. It is recommended that similar retreats be organized in the future to continue fostering a positive work environment and enhancing team collaboration.[Your Name][Your Position]请注意,以上试题及答案仅供参考,实际BEC考试内容和格式可能有所不同。
2019年商务英语BEC高级阅读强化练习题
2019年商务英语BEC高级阅读强化练习题Sweet smell of excess-for just £ 47.874 a bottleThe marketing says it is the “ ultimate symbol of indulgence and truly impeccable taste”. A new scent, namedV1, has (0) launched for Christmas-retailing at just£47.874 . The makers are proudly promoting it (31) ,the“ world’s most expensive perfume” a nd are confident of selling the limited edition of 173 bottles-(32) it should be exactly 173 bottles is not made clear in the publicity for the product.Although carefully priced at just under the £50.000 mark, this perfume is clearly (33) something for anyone who considers £30 too much to pay for a bottle of eau-de-toilette. Those (34) are potential customers will certainly be reassured to learn that a case covered in rubies and diamonds is included free (35) charge. Purchasers are assured of further savings, with unlimited scent refills guaranteed indefinitely- at no extra cost.The fragrance is the idea of Arfaq Hussain, a 27-year-old clothes designer who first made a name (36) himself with an air-conditioned jacket he was asked to make by the singer Michael Jackson (37) far, Mr Jackson is the only person to (38) placed an order- he wants two, according to Mr Hussain.Mr Hussain is unconcerned at having no previous experience of perfumery . “ It’s so (39) more than a perfume ---- it’s a piece of jewellery, too. “ “ explained Mr Hussain. He attempted to describe the £47.874 sensation . “ it is delicate , fragrant and quite unique. When you openthe lid, it takes you totally away . It’s just (40) being surrounded by thousands of wild flowers and roses.参考答案:31- 35 AS WHY NOT/ HARDLY WHO/ THAT OF36-40 FOR SO/ THUS HAVE MUCH LIKE。
2019年BEC商务英语高级阅读理解专项练习(2)
2019年BEC商务英语高级阅读理解专项练习(2)Staff appraisalsGood preparation for staff appraisals can pay dividends in terms of staffloyalty and satisfaction.Many managers, particularly those running smallercompanies, feel they are too busy to give their employees appraisals, and manystaff clearly dread them. (0) ........... They provide the opportunity for themanager to have one-to-one discussions with an employee and find out about anyconcerns, as well as identifying training needs and discovering careeraspirations. They can make a staff member feel valued and so build loyalty.The annual appraisal can either be a rewarding orpainful experience.According to research carried out among 500 employees, the standard officeappraisal is far from perfect.(8).............The possible outcome for thecompany is even worse; up to a quarter of employees will look for a new jobwithin two weeks of a bad appraisal and 40% within a month.The quality of the appraisal lies with how the boss decides to carry itout. When it is done well, employees are able to use the feedback they receiveto improve their performance. (9).............So how should a constructiveappraisal be carried out? According to Andrew Gillingham, a consultant trainer,appraisals can be manager-led, with the appraiser preparing a document andsharing it with the employee. Establishing training needs and motivating theemployee towards bigger and better things are part of this process. (10)............. In both cases, Gillingham believes that the effectiveness of theappraisal discussion can determine the performance of the company.Gillingham believes that anyone who thinks it's just the employee whodoesn't like the appraisal experience has got it wrong. Too many managers regardappraisals as a waste oftime.(11) ..............................Managing peopleis a difficult matter, and without the necessary training, many managers try toavoid the uncomfortable issues that often need to be discussed atappraisals.外语学习网Gillingham believes that calling the process an appraisal may beunhelpful.(12) ..........................In either case, itis important toensure that the meeting is successful and results in better quality management.Gillingham firmly believes that the main thing is to emphasise an opencommunications ethos in the workplace that gives staff a chance to talk aboutissues and feel valued.A Alternatively, managers may want the employees themselves to evaluatetheir work performance.B In larger companies, the people likeiy to do something with thisinformation will be found in the HR department.C. Problems such as rushing through the appraisal and being appraised by a。
2019年商务英语BEC高级阅读练习题
2019年商务英语BEC高级阅读练习题Speaking Your Customers’ LanguageModern international trading practices are highlighting the growing importance of languagetrainingModern-day business really does transcend national barriers. Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. Theworld is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which iscrucial to a company’s success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills tocommunicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.The value of effective communication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes totraining of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes areeffective only if they are relevant to a company’s broader, long-term needs. They should be regarded as an investment rather than a cost.Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partnersand clients demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.13 According to the first paragraph, improved communications have enabled companies toA offer a wider variety of products and services.B expand beyond their domestic markets.C perform better than their international competitors.D open more manufacturing facilities abroad.14 Some companies have succeeded at an international level even though they haveA produced inferior goods.B failed to adapt products for local markets.C ignored the standards set by their competitors.D reduced the standard of the service they offer.15 Approaches to doing business vary between countries because ofA local economic considerations.B the existence of cultural differences.C strong wishes to remain independent.。
商务英语bec高级考试考试题及
商务英语BEC高级考试试题及答案一、阅读理解(每题2分,共40分)Part 1: 人力资源策略1. What is the main challenge faced Company X's human resources department?A. Attracting skilled workersB. Managing employee performanceC. Implementing new training programsD. Restructuring the department答案:APart 2: 市场营销策略6. What is the primary goal of Company Y's new marketing strategy?A. To increase brand awarenessB. To target an older demographicC. To reduce marketing costsD. To expand into new markets答案:A二、写作(共20分)Part 1: 商务报告Part 2: 商务邮件三、听力理解(每题2分,共20分)Section A: 短对话理解1. Listen to the following conversation and choose the best answer:M: I think we should invest in new software to streamline our operations.W: ________. Let's discuss it at the next board meeting.B. That's a great ideaC. We don't need any changesD. I'm not sure about that答案:BSection B: 长对话理解1. Listen to the following conversation and answer the question:What is the main topic of the conversation between the two speakers?A. Company restructuringB. Employee benefitsC. Marketing strategiesD. Product development答案:A四、口语表达(共20分)Part 1: 角色扮演场景:你是一家咨询公司的项目经理,你的同事John因为个人原因无法参加即将到来的客户会议。
剑桥BEC商务英语考试高级阅读真题
剑桥BEC商务英语考试高级阅读真题剑桥BEC商务英语考试(高级)阅读真题一· Which passage does each sentence refer to?· For each sentence 1 - 8, mark one letter A1 B, C, D or E on your Answer Sheet.· You will need to use some of these letters more than once.Example:He has developed his own company to promote his work.0 A B C D E1 Others in his field think very highly of him.2 His ideas have spread beyond the business world.3 He felt that people should be able to enjoy their work.4 His ideas are more complex than they seem.5 He did a variety of interesting things before writing his books.6 His most successful book was written with a colleague.7 He is particularly skilled at forecasting important developments.8 Contact with the military was an early influence on his thinking.A John AdairAdair is the pioneering British thinker in the theory of leadership. He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in a Bedouin regiment and working on an Arctic fishing boat! His initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where British army offices are trained. He now works as an international consultant.剑桥BEC商务英语考试(高级)阅读真题二· Read the following article on recruiting and managing staff and the questions on the opposite page.· Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.· Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.As a manager in the service industry sector, I've looked at hundreds of CVs in my time. They are not necessarily the bland documents some bosses might think they are! They are full oflittle pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of varying length, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like - is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible and reliable.I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why they've applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubs they belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.It s always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a big investment for any business. Mistakes inchoosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staff turnover. You need to take on people who understand that, and will want to stay. That s why, when you've taken staff on, the next thing is getting the best out of them.My management style comes from the days when I took over my first business, an ailing road haulage firm which I was certain I could turn into a profitable company. The first thing is to treat others as you d like to be treated yourself. As soon as I took over the business, I talked to everybody individually, and looked for ways to make sure their particular skills benefited the company.I didn't have much experience then of managing people, but above all I always tried to be fair and honest with everyone. As a result, I think the staff knew that and accepted my decisions, even if they didn't agree with them all. Also, bosses must be able to communicate. You also need to create team spirit, and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what I needed from them.The lorry drivers responded brilliantly, and were the key to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor quality deliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team to make a company work, so profits should be shared by all. Job satisfaction is important, but it doesn't pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together.剑桥BEC商务英语考试(高级)阅读真题三· Read the article below about meetings.中华考试网()· For each question 31 - 40 write one word in __ __ on your Answer Sheet.How to make more of meetingsYou should know what ends you want to achieve in a meeting before it starts and prepare for it (0)。
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2019年BEC商务英语高级阅读理解专项练习(1)
Questions 1-7
Look at the statements below and the article about the development of
future business leaders on the opposite page.
Which section of the article (A, B, C or D) does each statement (1-7) refer
to?
For each statement (1-7), mark one letter (A, B, C or D) on your Answer
Sheet.
You will need to use some of these letters more than once.
1 Managers need to take action to convince high-flyers of their value to
the firm.
2 Organisations need to look beyond the high-flyers they are currently
developing.
3 There is a concern that firms investing in training
for high-flyers may
not gain the benefits themselves.
4 Managers need expert assistance from within their own firms in developing
high-flyers.
5 Firms currently identify high-flyers without the support of a guidance
strategy.
6 Managers are frequently too busy to deal with the development of
high-flyers.
7 Firms who work hard on their reputation as an employer will interest
high-flyers.
The Stars of the Future
A Existing management research does not tell us much about how to find and
develop high-flyers, those people who have the potential to reach the top of an
organisation. As a result, organisations are left to formulate their own
systems. A more effective overall policy for developing
future leaders is
needed, which is why the London Business School has launched the Tomorrow's
Leaders Research Group (TLRG). The group contains representatives from 20 firms,
and meets regularly to discuss the leadership development of the organisations'
high-flyers.
B TLRG recognises just how significant line managers are in the process of
leadership development. Unfortunately, with today's flat organisations, where
managers have functional as well as managerial responsibilities, people
development all too often falls victim to heavy workloads. One manager in the
research group was unconvinced by the logic of sending his best people away on
development courses, 'only to see them poached by another department or, worse
still, another firm'. This fear of losing high-flyers runs deep in the
organisations that make up the research group.
C TLRG argues that the task of management is not necessarily about employee
retention, but about creating 'attraction centres'. 'We must help line managers。