国际营销期中考试试卷

Jiangsu University

Test Paper of International marketing for Grade

2011-2012 spring (Paper A)

2rd Semester of Academic Year 2013-2014

Major_ _____Class_______ Name I.D. NO.__________ Time: 2 hours Date:

Ⅰ、True / False Questions（1′×15=15′）

1、The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure. （True / False）

2、Altitude, humidity, and temperature extremes are climatic features that affect the uses and functions of products and equipment. （True / False）

3、As countries move from agricultural to industrial to services economies, birthrates increase. （True / False）

4、According to James Day Hodgson, former U.S. ambassador to Japan, culture is like

a “thicket” that is tough to get through, but effort and patience often lead to success.

（True / False）5、For a marketer, one’s own religion is most often the best guide to another’s beliefs.

（True / False）6、The Uncertainty Avoidance Index (UAI), one of the four dimensions of culture, identified by Geert Hofstede, focuses on assertiveness and achievement.

（True / False）7、When a culture scores high on Individualism/Collectivism Index, individuals fail to identify with groups. （True / False）8、People from cultures with high Power Distance Index scores are more likely to

have a general distrust of others. （True / False）9、Cultural electives are business customs in which an outsider must not participate. （True / False）10、Cultural imperatives are business customs that are generally similar across cultures. （True / False）11、The three typical decision-making patterns are top-level management decisions, decentralized decisions, and committee or group decisions.

（True / False）12、High-context cultures place great importance on the verbal aspects of communication. （True / False）13、Chinese cultures are high on Power Distance Index and low on

Individualism/Collective Index. （True / False）14、If data has been collected already by some other agency, then such data sources are known as secondary data sources. （True / False）15、In international marketing, the greatest problem in sampling stems from the

lack of adequate demographic data and available lists from which to draw meaningful samples. （True / False）Ⅱ、Terms（6′×3=18′）

11、Self-reference criterion (SRC)

12、Cultural borrowing

13、International marketing research

Ⅲ、Essay Questions（15′×3=45′）

14、Pick a country , and show how employment and topography affect marketing within the country.

15、Explain the controllable elements and uncontrollable elements for a company when entering into global market.

16、Distinguish between P-time and T-time .

Ⅳ、Complicated Questions（22′×1=22′）

What are some problems created by language and the ability to comprehend the questions in collecting primary data? How can a foreign market research overcome these difficulties?