网上购物现状及其发展

二O一O届学生毕业论文（设计）存盘编号：

毕业论文(设计)

论文题目网上购物现状及其发展

（英文）The present situation and prospects of online shopping

学院

专业

姓名

学号

指导教师

2010年3月18日

摘要

简单的说，网上购物就是把传统的商店直接“搬”回家，利用Internet直接购买自己需要的商品或者享受自己需要的服务。

随着互联网的快速发展以及中国网民的不断增多，网络购物已经成为了最热门的互联网应用之一。在过去的几年中，网上购物的市场容量和规模发生了飞速增长，越来越多的网民开始接触网上购物，尤其是年轻人。网上购物——一种具有很大潜力的新型消费生活方式，无论是对于网上购物的消费者，还是对于网上商店的商家来说，都能从中得到收益。

本课题以网上购物为研究对象，首先介绍中国的网上购物的发展历程，然后分析了网上购物兴起的原因，接着其发展的制约因素如晚上信息安全问题、卖家信用问题、现实购物的差距、物流配送、款支付模式国家政策进行了深入的分析，在此基础上提出了合理的解决对策，最后根据具体大量的资料和现实发展情况，做出了对网上购物未来发展趋势的科学预测：随着移动电话的用户的增长和通讯技术的成熟，网上购物市场开始步入3G时代；随着搜索引擎大鳄百度的进入，将加速B2C洗牌且垂直成趋势：鉴于网上购物给卖家带来的各种好处，传统企业开始加快进军电子商务的步伐；视频导购以其可提供更多信息的优势将增强购物体验等。

关键词

网上购物；发展；对策

Abstract

Simply put, online shopping is to shop in traditional stores and direct "move" back home, using Internet direct purchase of their needs of goods, or to enjoy their own needs.

As the Internet's rapid development and China's Internet users continue to increase, online shopping has become the most popular Internet applications is one. In the past few years, online shopping market capacity and scale of the fast-growing, more and more users came into contact with online shopping, especially the young. Online shopping - a great potential for new consumer lifestyle, whether it is for online shopping of consumers, or for the online store merchants, can derive benefits.

The topics to online shopping as the research object, first introduced China's development of shopping history, and then analyzed the online shopping reasons for the rise, and then their development constraints, such as at information security, the seller of credit problems, the real shopping gap logistics and distribution, shall pay the mode of national policy conducted in-depth analysis, based on which a reasonable countermeasures, finally depending on a lot of information and practical developments, have made online shopping the future development of science and prediction: With the the mobile phone user growth and communication technologies mature, online shopping market started to enter the 3G era; With the search engine predators Baidu to enter, will accelerate the B2C shuffle and vertically into a trend: In view of online shopping to the seller to bring a variety of benefits, the traditional business began to accelerate into e-commerce pace; video shop

Keywords

online shopping ; development ; countermeasures

目录

一、绪论 (1)

（一）背景 (1)

（二）目的及意义 (1)

（三）网上购物在中国的发展历程 (1)

（四）网上购物在在我国的现状 (3)

二、网上购物的优势分析 (5)

（一）对买家而言 (5)

（二）对卖家而言 (5)

三、对网上购物发展的制约因素分析 (6)

（一）网上购物流图 (7)

（二）网上个人信息安全问题 (9)

（三）卖家信誉问题 (9)

（四）与现实购物的对比 (10)

（五）物流配送问题 (10)

（六）货款支付模式的影响 (10)

（七）国家政策的影响 (12)

四、解决网上购物制约因素的对策 (13)

（一）加强关键技术的研究和安全控制中心的建设 (13)

（二）逐步建立我国诚信体系 (13)

（三）完善网上交易的法律法规 (14)

（四）建立完善的现代物流体系 (15)

五、网上购物的发展趋势 (17)

（一）网上零售市场开始步入3G时代 (17)

（二）百度进驻将加速B2C洗牌垂直成趋势 (17)

（三）传统企业开始加快进军电子商务的步伐 (18)

（四）视频导购有效增强网上购物体验 (19)

（五）网上购物规模持续高速增长 (21)

六、总结 (22)

致谢 (22)