麻辣烫企业创业计划书英文版

Contents➢Project Profiles (2)1) Company and Project Introduction (2)2) Market Opportunities and Analysis (2)➢ Marketing Research (3)1) Site survey (3)2) Target Customer (3)3) Consumer Preferences (3)4) Competitors (3)➢ Marketing Strategy (4)1)Business Planning (4)2)Food Specialties (4)3)Promotion Plan (4)4)Advertising Strategy (4)➢ Financial Planning (5)1) Investment Budget (5)2) Profit Budget (5)3) Survival Analysis and Expansion Plans (5)➢ Risk Management (6)1) Announcements (6)2) Shop Fire Risk (6)3) Market Risk (6)➢Project Profiles1)Company and Project IntroductionCompany name: Hot GirlsCompany type: partnershipCompany tenet: enthusiasm, dedication and quality ?Company business:Main business: spicy hot potEngaged in business: fresh juice, carbonated drinks and beerProject introduction:Spicy hot pot is a kind of local flavor snack which originated in Sichuan province and has a long history.Its main characteristic is its spicy taste and is deeply loved by many consumers. As for its history ,we all know that the climate of Sichuan province is humid , the boaters and trackers working for decades build the hearth ,put some wild vegetables and other food around them. Also,they add some peppers or chilies and cook them . It can not only satisfy their hunger but also fend off the cold . Then the cooking method was followed ,and it develop into today's spicy hot pot that we can often see in the streets.With the development of the times, people tend to pursue something new and special in aspect of eating .As a result, it offers the conditions for the development and expansion of spicy hot pot and opens up a broader market for it.2)Market Opportunities and Analysis①Although spicy hot pot is not so attractive ,it is still the characteristic flavor snack with a long history. Spicy hot pot with its distinctive characteristics and the mature market environment ,which can carry out diversified development.In addition ,there are many customers who want to try the spicy hot pot ,and business model is diverse.②Spicy hot pot has low investments, low risks but the high profit, and it is basically not affected by the season and region.It doesn’t has low and peak seasons ,besides ,it is popular all over the country.③Spicy hot pot has lower cost in the rent, personnel, management and processing ,so it is quite suitable for the investors who don’t have much money .Because of this,spicy hot pot is more competitive in the market. What’s more, once the business backs on track,it can bring you continuous and a lot of profits.➢Marketing Research1)Site surveyMawei is the home of migrant population, and low cost of living attracts a large number of floating population to live in. On the basis of the floating population, it gradually forms a certain scale of business. Because of the scale effect of business streets, business center and consumption cost in Mawei which is much lower than city center, it attracts most of the people to consume. The consumers are mainly students and the migrant population nearby Yanshan Market.2)Target CustomerAfter preliminary market survey of initial investment, we find target customers are the students of Yango College,Fujian International Business &Economic College,The Second High School Attached To Fujian Normal University and Mawei local residents and the migrant population.It is nearly 50000 people.Yanshan Market is the main hub of the college students , it is also one of the largest student consumption areas in Mawei.Therefore, we can see that the consumption will be huge. Next, we will do further investigation of location and consumer preferences .3)Consumer PreferencesThrough random survey of 150 people,the age between 10 to 30 years old accounts for 71%, the age under 10 is 13%, above 30 years old accounts for 16%.Students and middle and low income groups more like eating spicy hot pot, and it accounts for 82%. About 76% of customers go there once or twice a week.They mostly spend amount from 8 to 20 yuan.In addition, the people who like spicy taste is more than 50%.4)CompetitorsFirst Competitors : KFC, Dicos, S.S.J.D.Steak and a variety of coffee and pizza shop, all of them are strong brands and leading brands which have high brand awareness, strong corporate strengths, large advertising input, fixed consumer groups, etc.Second Competitors: nearly restaurants, such as 818 Chongqing Hot Pot, Chongqing Chicken Hotpot, Qigong Maocai and so on. These medium restaurants are fast and convenient, low-price. Third Competitors: Mawei snack street, such as Ahai Sliced Meat, Mr.Lei’s BBQ, Fried Noodlesand so on.They are popular with students. But the snack street has poor hygiene and environment. In recent years, spicy hot pot has begun to develop quickly in domestic. The prospect is good, but it has strong competition.➢Marketing Strategy3)Business PlanningWe need to handle the shop rent three months early and arrange all the matters such as, industrial and commercial tax,fire and other governmental affairs , personnel recruitment and training, position system, the design of the dishes and price design,decoration and in-store decoration, contraction with the supplier and material stock, schools publicity and corporate sponsorship promotion and asking for friends do specific brand promotion planning.What's more, we will have two weeks for trial operation and hold the opening ceremony for these two weeks. During the event, every customer can enjoy the preferences.4)Food SpecialtiesThis food gives priority to Sichuan spicy hot pot, which advocate widely the cooking culture of Sichuan that focuses on "spicy" to make foods. Our company merges the spicy hot pot culture together with the fashion elements, such as young,love,hot and speedy. We also design package in the menu and set up a window for sealing the take-away drink. Additionally, it is necessary to expend the spicy hot pot fast-food consumption market, delivery and online meal booking.The main food are spicy hot pot which is made by characteristic bone soup and hot and sour noodles, supplemented by various beverage, pork soup noodle and so on.Our spicy hot pot will launch four kinds of soup: Red liquor(including spicy and mellow flavor), Pork soup, Clear soup and Seafood soup. So we can meet different customers' needs as far as possible. For example, one eats spicy but other one can not do so.Besides,we will also launch four types of eating spicy hot pot: Hotpot, Marmite, Bowl, Skewer. If there are 3-5 customers coming together, it is best for them to choose Hotpot. If only one or two customers, they can choose Marmite or Bowl respectively.promotion plans5)Promotion PlanIt is essential for us to make out the creative marketing scheming to use the creative promotional activities to attract the target consumer groups consumption, such as: Daily discount for signature dishes, the Collocation of beverage and spicy hot pot, Group purchase discount, etc.;Provide membership services to customers, and give members with a preferential service or voucher;To register of member's birthday, on their birthdays to give them free small gifts;To set up a happiness wall on one side and record customer's happy moments.6)Advertising StrategyWe can get through a series of ads to achieve publicity, including advertising, website, leaflets, posters, SMS, publications, publicity, Meituan App, etc.➢Financial Planning1)Investment BudgetBusiness license, the Hygiene License, Personal Health Certificate, Tax Bureau, Pollutant Discharging License and so on. It may cost 4000 yuan.Rent cost about 2000 yuan per month, down payment for two months and a deposit.20000 yuan in decoration and design.Raw materials purchase 10000 yuan.Water and electricity costs 1000 yuan per month, about ten thousand yuan one year.Opening promotion and activities sponsored by 1000 yuan.Employee wages below 2700 per month.Extra 7000 yuan.Equipment purchase: 15000 yuan2)Profit BudgetCompared to the summer, Spicy hot pot in winter is more popular to people.Winter and spring is expected to average daily sales in 3,000 yuan, 54,000 yuan per month net profits. Off-season is expected to profit 7,000 yuan per month. Off-season market is about three months, so the annual profits is about 320,000 yuan per year. After deducting some expenses such as water and electricity costs 10000 and employees 20,000 yuan, the annual profits are nearly 220,000 yuan.3)Survival Analysis and Expansion PlansSurvival analysis: The daily turnover of the store must reach the level of the peers, if not reach the target level more than a month, we should make the decision to sale or transfer the store as soon as possible to make the choice.If the profits of the first year is more 40% than expected , we can consider the expansion plan to open a branch in other areas, as well as appropriate optimization original shops operating mode.Expansion plans: If the profits of the first year achieves expansion standard，we can make the corresponding market analysis. If the market is not saturated, we can come up with 60% of the profits to open branches, and take out 10% of the profits to to promote brand and upgrade store.➢Risk Management1)AnnouncementsItem1: Although it can stimulate appetite, but it is overheating and too greasy, eating too much may lead to gastrointestinal problems.Item2: If spicy hot pot is not boiled, it means pathogens and parasites are not completely killed. It easily causes digestive tract diseases after eating.Item 3: the highest temperature of our mouth cavity, esophagus and stomach mucous is generally 50 ℃to 60 ℃. Too hot foods will damage stomach mucous, resulting in Acute Esophagus and Acute Gastritis.Item 4: spicy hot pot, too spicy and greasy, easily causes diseases, such as Tummy Bug, Duodenum Ulcer.Responses: To avoid such risks, we should pay more attention to food safety and hygiene, and refine our service. Let’s make spicy hot pot a healthier fast food.2)Shop Fire RiskThe operating time of individual stores is flexible, and lots of people come and go, so some customers may accidentally leave fire , if the the owners don’t pay attention to checking and cleaning, it would easily cause fire.Response: To avoid such risks,the owner should buy fire insurance, improve fire fighting equipment, prepare some fire fighting equipment inside the shop , and regularly inspect the hidden danger.3)Market RiskMarket is constantly changing, so we must consider the risk of the market, For example, in the phase of project development, the market may appear similar restaurants which open around ours at the same time; in addition, the price of spicy hot pot's raw materials such as fruit and vegetable are influenced by season, and the fluctuation is big, so this will cause pressure to our operating costs.Response: the reserved part of liquidity, and to establish and maintain a long-term relations of cooperation with the raw material suppliers to ensure the supply.Spicy hot pot basically adapt to the all people all over the country, and formed its own unique cultural characteristics, and taste and form is easy to be modified. It has universal adaptability because it can also merge the advantages of hot pot.Furthermore, at the most extent,spicy hot pot meets the demand of the consumers and satisfy consumers "spicy culture"and experience as if they are in Sichuan.关于麻辣烫的问卷调查1、您的性别A 男B 女2、您的年龄阶段是？A10岁以下B10—20岁C20—30岁D30岁以上3、您的职业（职称）是？A学生B店员、企业普通员工C经理、主管D老板E自由业者4、您周边(附近）吃过麻辣烫吗? A吃过B没吃过5、5、您大概多久吃一次麻辣烫？A几乎每天都吃，一周1-2次B一月1-2次C一年偶尔吃几次6、您一般每次吃麻辣烫单人消费多少钱?A 5元左右B 10元左右C 15元左右D 20元或以上7、您倾向于吃哪种地点的麻辣烫？A路边流动摊B专门门面8、您一般吃的是什么汤底？A清汤B微辣C麻辣D特辣9、您更喜欢自己现调配调料还是使用店家直接调配好的？A自己调配B直接调配好的10、您更喜欢麻辣烫提供的哪种类型的食物？A蔬菜类B肉类（肉丸等）C豆制品类D其它11、您会在麻辣烫摊位、店铺选择什么主食？A不吃主食B面C米饭D烧饼12、您在吃麻辣烫时会选择什么饮料？A啤酒B果汁C碳酸饮料D矿泉水F不喝13、您觉得麻辣烫店提供的食品新鲜吗？A很新鲜B一般C不新鲜14、您觉得平时所吃的麻辣烫卫生吗?A很卫生B一般C不卫生15、您在吃麻辣烫时会注意它的卫生状况吗?A不在意，只要味道好吃B会有一些在意C不卫生的坚决不吃16、您一般吃麻辣烫时将其作为？A零食B宵夜点心C正餐17、您觉得麻辣烫能吸引您的有哪些什么方面？A 味道好B服务周到 C 干净卫生D其他18、您觉得麻辣烫这种食品是否有必要做成健康养生？19、A有必要B没必要19、您觉得目前周边的麻辣烫存在的最大问题是什么？20、如果在学校周边开一家养生麻辣烫您有什么建议。