麻辣烫企业创业计划书英文版

Contents

➢Project Profiles (2)

1) Company and Project Introduction (2)

2) Market Opportunities and Analysis (2)

➢ Marketing Research (3)

1) Site survey (3)

2) Target Customer (3)

3) Consumer Preferences (3)

4) Competitors (3)

➢ Marketing Strategy (4)

1)Business Planning (4)

2)Food Specialties (4)

3)Promotion Plan (4)

4)Advertising Strategy (4)

➢ Financial Planning (5)

1) Investment Budget (5)

2) Profit Budget (5)

3) Survival Analysis and Expansion Plans (5)

➢ Risk Management (6)

1) Announcements (6)

2) Shop Fire Risk (6)

3) Market Risk (6)

➢Project Profiles

1)Company and Project Introduction

Company name: Hot Girls

Company type: partnership

Company tenet: enthusiasm, dedication and quality ?

Company business:

Main business: spicy hot pot

Engaged in business: fresh juice, carbonated drinks and beer

Project introduction:

Spicy hot pot is a kind of local flavor snack which originated in Sichuan province and has a long history.Its main characteristic is its spicy taste and is deeply loved by many consumers. As for its history ,we all know that the climate of Sichuan province is humid , the boaters and trackers working for decades build the hearth ,put some wild vegetables and other food around them. Also,they add some peppers or chilies and cook them . It can not only satisfy their hunger but also fend off the cold . Then the cooking method was followed ,and it develop into today's spicy hot pot that we can often see in the streets.With the development of the times, people tend to pursue something new and special in aspect of eating .As a result, it offers the conditions for the development and expansion of spicy hot pot and opens up a broader market for it.

2)Market Opportunities and Analysis

①Although spicy hot pot is not so attractive ,it is still the characteristic flavor snack with a long history. Spicy hot pot with its distinctive characteristics and the mature market environment ,which can carry out diversified development.In addition ,there are many customers who want to try the spicy hot pot ,and business model is diverse.

②Spicy hot pot has low investments, low risks but the high profit, and it is basically not affected by the season and region.It doesn’t has low and peak seasons ,besides ,it is popular all over the country.

③Spicy hot pot has lower cost in the rent, personnel, management and processing ,so it is quite suitable for the investors who don’t have much money .Because of this,spicy hot pot is more competitive in the market. What’s more, once the business backs on track,it can bring you continuous and a lot of profits.