Unit 04 询盘及回复 商务信函的写作 PPT 外贸函电
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《外贸英语函电》PPT课件
CFR Rotterdam. 2.Please quote us for men’s shirts CIF Rotterdam. 报最低价
quote one’s lowest price/ make (give/send) lowest quotations.
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5. stating the earliest date of shipment. 说明最早装船期。 现在分词短语作状语，表伴随状态。
品； 3.询问对方所能提供的折扣，你方所能接受的
支付条件和期望的交货时间； 4.以盼早复收尾。
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Useful Expressions
1. learn from 从…得知 2. Commercial Counselor’s Office 商务参战处 3.handicraft article 手工艺品 4. brocade handbag 锦绣手袋 5.leading importer 大进口商 6.quote sb. a price for sth 向某人就某物报价 7. place an order with sb. for sth 向某人就某物下订
Should your quality be suitable and the price competitive, we’ll be ready to place an order for at least 5,000 pieces with you.
Your prompt attention to this matter will be much appreciated.
May 24,2006
Dear Sirs,
We have learned from the Commercial Counselor’s Office of Canadian Embassy in your country that you manufacture and export a variety of handicraft articles.
quote one’s lowest price/ make (give/send) lowest quotations.
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5. stating the earliest date of shipment. 说明最早装船期。 现在分词短语作状语，表伴随状态。
品； 3.询问对方所能提供的折扣，你方所能接受的
支付条件和期望的交货时间； 4.以盼早复收尾。
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Useful Expressions
1. learn from 从…得知 2. Commercial Counselor’s Office 商务参战处 3.handicraft article 手工艺品 4. brocade handbag 锦绣手袋 5.leading importer 大进口商 6.quote sb. a price for sth 向某人就某物报价 7. place an order with sb. for sth 向某人就某物下订
Should your quality be suitable and the price competitive, we’ll be ready to place an order for at least 5,000 pieces with you.
Your prompt attention to this matter will be much appreciated.
May 24,2006
Dear Sirs,
We have learned from the Commercial Counselor’s Office of Canadian Embassy in your country that you manufacture and export a variety of handicraft articles.
外贸函电课件_4_询盘
– She enquired about his health. 她询问他的健康状况 – There will be an inquiry into this riot. 对骚乱进行调查。
compare v. 比较
If you compare their works If you compare her work with his 三句话意思相同
他们定期会面。
Ja son was a regular customer in the shop. Jason以前是这家店的常客。 we may place regular orders for large quantities with you. 定期大量订货
We find that the selling prospects for your color TV… prospect n. 前景，前途 Your employment prospects would be much better if you finished your degree.
第三章 询盘 Enquiries
• •
陈舒 2013.2
Unit 4 Enquiries and Replies
询盘及回复
一、写信目的
——向交易对手询问价格或其 他交易条件。
二、信件内容
第一部分：说明如何得知对方
第二部分：说明写信目的
情况A：说明想要购买的货物，请对方报价 We are considering the purchase of …
we are sending you herewith several samples of wall paper closely resembling to what you want. resembling a.相像的 resemble v.相像
compare v. 比较
If you compare their works If you compare her work with his 三句话意思相同
他们定期会面。
Ja son was a regular customer in the shop. Jason以前是这家店的常客。 we may place regular orders for large quantities with you. 定期大量订货
We find that the selling prospects for your color TV… prospect n. 前景，前途 Your employment prospects would be much better if you finished your degree.
第三章 询盘 Enquiries
• •
陈舒 2013.2
Unit 4 Enquiries and Replies
询盘及回复
一、写信目的
——向交易对手询问价格或其 他交易条件。
二、信件内容
第一部分：说明如何得知对方
第二部分：说明写信目的
情况A：说明想要购买的货物，请对方报价 We are considering the purchase of …
we are sending you herewith several samples of wall paper closely resembling to what you want. resembling a.相像的 resemble v.相像
外贸英语函电课件Unit 4
Letter 1
An Enquiry for IBM-Compatible PCs
5.in your favor “以你方为受益人” 6.refer to “参阅，向某人或某事物查询信息” e.g. As to terms of payment, please refer to our letter dated September 16. You can refer to the dictionary if you have any difficulty in reading the essay. refer sb. / sth. to sb. / sth. “将某事物/人送
We shall appreciate your sending us a sample book soon.（接动名词）
如能立即将样品簿寄来将不胜感激。
为了表示客气，还可以使用虚拟式句子： We shall appreciate it if you would send us a sample book soon.
have to act as the interpreter.
Letter 4
Asking to Send Pro forma Invoice
6. sole agent “独家代理”
agency agreement paper “代理协议
书”
7. in advance “提前，预先” e.g. The rent must be paid in advance.
Appreciate的用法
We appreciate your kind cooperation.（接名词）
感谢你方的真诚合作。
ห้องสมุดไป่ตู้
外贸函电-Unit 04 询盘及回复
格、付款条件以及样品的详细材料。）
Kindly let me have a description of your electric hedge trimmers.（请贵方寄来电动修剪机的说明 书。）
（4）
强调对 方所报 价格应 合理和
具有竞 争性
If your quotation is really competitive, …（如果你 方报价具有竞争力，……。）
This offer is subject to your immediate reply which should reach us not later than the end of next month. The price will probably be changed once this particular offer has lapsed.
4.2 Writing Skills（写作技巧）
写作步骤
表达方式
Your name has been given us by the Chamber of
（1） Commerce/ the… Embassy/ the… bank in…).（我们
说明信息 来源（告
从在……地方的商会/从……使馆/从……银行获悉 你方名称。）
for…（在……的……公司向我们介绍了作为……独
家代理的贵公司的名称。）
We are considering the purchase of…（我们打算购 买……。）
（2） We are interested in importing snooker tables but we 直截了当 need to have further details of the costs before 地说明想 making a final decision.（我们有兴趣进口台球桌， 要购买的 但在最后决定之前需要进一步了解有关价格的详
外贸函电第二版-04询盘及回复
We are pleased to enclose …（我们很高兴附寄给 您……。） （2） We have pleasure in enclosing …（我们很高兴附 表示很高 寄给您……。） 兴寄…… 给对方 We are sending you our latest price-list and catalogue.（我们附寄给您我们的最新价格表和产 品目录。）
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4.2 Writing Skills（写作技巧）
写作步骤 表达方式
Your name has been given us by the Chamber of （1） Commerce/ the… Embassy/ the… bank in…).（我 们从在……地方的商会/从……使馆/从……银行获 说明信息 悉你方名称。） 来源（告 知对方从 Your firm has been recommended to us by Bayer 何种渠道 AG, with whom we have done business for many 得知对方 years.（多年来与我们有业务联系的拜尔股份公司 公司的情 将贵公司推荐给我们。） 况） Messrs…of … have given me your name as sole agents for…（在……的……公司向我们介绍了作 为……独家代理的贵公司的名称。）
specific enquiries（具体询盘）
for specific information：具体询问商品名称(the name of the commodity)、规格(the specifications)、数量(the quantity)、单价(the unit price FOB… CIF…),装船期(the time of shipment)、付款方式(the terms of payment)
外经贸英语函电Unit 4课件
Business knowledge
Differences between a quotation and an offer
A quotation is a written form response to an enquiry, telling the enquirer the price and other terms of transaction. In this sense, the term “offer” is often used as “quotation” in international trade, today. However there are still some differences between them.
I. Business knowledge ➢ offer & quotation II. Offer/Quotation ➢ Useful words and expressions III. Counter-offers ➢ Useful words and expressions
Unit Four Quotations, offers and counter-offers—ZMC
The L/C is valid up to the end of December. 该信用证有效期至12月末。
The offer is valid for three weeks. 该报盘有效期为三个星期。 validity n. 有效
The agreement shall become null and void
obligation) non-firm offer：虚盘 (offer without engagement /obligation)
外贸英语函电之咨询、旬盘及回复(英文版)PPT课件( 33页)
Could you accept delivery in July or September? May I draw your attention to item 14?
一、General Enquiry and Reply
1.sample n.样品
1) We have forwarded you by separate airmail 2 lbs sample of this material.
If you cannot arrange entire quantity, please offer us at least half.
如果你方办不到全数，请至少报给我们半数
关于数量的表述：
1.追加数量
2.相应的数量
additional quantity corresponding quantity
The goods are priced too high. 此货定价太高
The new product of ours is moderately priced. 我们的这项新产品定价适度
3.discount 1) n. 折扣：贴现 The highest discount we can allow (or give, make, grant) on this article is 10%. 我们对这项商品最多只能打九折。
2. commission 佣金 明 佣：包括在价格内的佣金，如USD1050 per M/T C.I.F.
New York including commission of 3% 暗 佣：不在合同中列明
双头佣：指中间人从买卖双方的一笔交易中同时收取佣金。 这种情况往往是一边拿明佣，一边拿暗佣。
2）discount v. 贴现，打折扣 Bills can be easily discounted in London.
一、General Enquiry and Reply
1.sample n.样品
1) We have forwarded you by separate airmail 2 lbs sample of this material.
If you cannot arrange entire quantity, please offer us at least half.
如果你方办不到全数，请至少报给我们半数
关于数量的表述：
1.追加数量
2.相应的数量
additional quantity corresponding quantity
The goods are priced too high. 此货定价太高
The new product of ours is moderately priced. 我们的这项新产品定价适度
3.discount 1) n. 折扣：贴现 The highest discount we can allow (or give, make, grant) on this article is 10%. 我们对这项商品最多只能打九折。
2. commission 佣金 明 佣：包括在价格内的佣金，如USD1050 per M/T C.I.F.
New York including commission of 3% 暗 佣：不在合同中列明
双头佣：指中间人从买卖双方的一笔交易中同时收取佣金。 这种情况往往是一边拿明佣，一边拿暗佣。
2）discount v. 贴现，打折扣 Bills can be easily discounted in London.
函电(unit4询盘)PPT教学课件
express clearly your requirements
• Plor …
• We shall be grateful if you would send us your catalogue, price list and samples.
2. how to write an enquiry.
if it is a first enquiry, state the source of the information and make a self-introduction at the beginning of the letter.(参见上一单元) state your interest/market conditions. express clearly your requirements. encourage an early reply. (参见上一单元)
Unit 4 enquiries and replies
Objectives:
• Know the basic knowledge of enquiries. • Know how to write an enquiry letter. • Master typical sentences and expressions.
(一般询盘和具体询盘)
In a general enquiry, the buyer may only request some general information such as a catalogue,price list,samples,illustrated prints and so on.
1. introduction:
An enquiry is a request for information. In international trade, most enquiries are
商务英语函电第四章PPT课件
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II. Fill in the blanks with appropriate propositions
1.Our quotation __fo_r____ 30 tons of Shandong groundnuts is
valid __f_o_r_/i_n_ 10 days. 2.You can rest assured that the sample will prove _t_o____
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But we can provide the similar slipper for you, you can evaluate the quality. If you accept it, please tell us your Express account and the detailed address so that we can send the sample as soon as possible.
请确认具体内容。 商祺
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Chinese version of the letter： （B）
阿恩 真斯先生：
非常感谢贵公司的询价。
此附寄报价，如果汇率、原材料成本、出口退税或其他不可抗力事件不发生 巨大变化，本报价30天有效。至于付款条件，我们接受电汇（30％订金，余 额见提单副本后支付）或即期信用证的付款方式。
Can we have 2 pairs for testing? If so, we would like to receive two pairs in S ize 45 by SF Express on freight prepaid basis.
TRF081174
外贸函电完整ppt课件
完整版PPT课件
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– Courtesy (not mere politeness,be sincere and tactful)
• Thank you for your letter of July 23, 1999. • Your letter is not clear at all.I can’t understand it. • If I understand your letter correctly…(tactful)
• $10575.9 (ten thousand five hundred and seventy-five dollars, ninety cents.)
• 介词：
– 数字前如果要用介词必须十分小心。例如：
• The price has been increased to $20. （到）
• The price has been increased by $20. （了）
市 c)县、州名及邮政编码 d)国名
完整版PPT课件
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parts of business letter
• attention line
– 写信人有时希望所发信件能够迅速递交经办人或经办 部门办理，可在封内地址下一行和称呼上一行加上经 办人姓名。
• salutation
– 每个词开头首字母必须大写。
– Your Order No.2645
• the body
完整版PPT课件
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parts of business letter
• complimentary close
– yours faithfully （英） / faithfully yours （美） – yours truly / truly yours – yours sincerely / sincerely yours
外贸英语函电课件unit4
be in the hope of
I called all the companies on this page in the hope of finding a customer.
I am e-mailing you in the hope of establishing business relations with you.
Please inform us of your trade terms and forward samples and product brochures.
If your prices are in line, we trust important business can materialize.
We are looking forward to your early reply.
Yours faithfully，
Language points
Avail ourselves of this opportunity to… ( 后接动词原型)利用这个机会做… 还可以说take advantage of this opportunity or take this opportunity
The nature of enquiry:
In foreign trade an enquiry is usually (not absolutely) made by the prospective buyer without engagement（约束）, requesting for information on the supply of certain goods. So we call it 询盘 or 询 价 in Chinese.
外贸函电unit4(ppt文档)
special expressions for discount
For orders more than…., we are
prepared to………
1.To offer (provide/give/grant) a 5% discount 2.To cut the price by 5% 3.To reduce the price to US… 4.To grant you a reduction of 5%(grant you 5%
off) 5.To give you a special discount 5% in addition
to the normal 4% discount
Complex expressions for price
Our price are US$.... Per unit. CIF (destination) (FOB shipping point) including…..% commission.
E.G.:
U.S. $20 per piece C.I.F NEW YORK
replies as quotation
An expression of thanks for the inquiry
Details of prices and discount A clear indication of the terms of
prices we can offer you these goods at below market price
At cost price//At less than cost At the very special price of On very favorable terms
商务英语与函电询盘和回复ppt
The essential points of an enquiry should be： simplicity, clearness and conciseness.
Types of enquiries
General Enquiry
---a request for a pricelist, catalogue, sample or quotation of price and other terms
What is an enquiry?
An enquiry is made when one party of a transaction wants to get a supply of products, service or information from the other party/parties. It is the first step of a business negotiation.
“ Enquiry & Reply
---From Group 1
Part1
Enquiry
Introduction
1.What is an enquiry? 2. Types of enquiries 3. “First Enquiry” 4.Necessary components
Definition
This kind of letter should be simple and direct in content.
Specific Enquiry
--- an enquiry for goods of a certain specification (It is made when a buyer intends to conclude some business with the seller.)
Types of enquiries
General Enquiry
---a request for a pricelist, catalogue, sample or quotation of price and other terms
What is an enquiry?
An enquiry is made when one party of a transaction wants to get a supply of products, service or information from the other party/parties. It is the first step of a business negotiation.
“ Enquiry & Reply
---From Group 1
Part1
Enquiry
Introduction
1.What is an enquiry? 2. Types of enquiries 3. “First Enquiry” 4.Necessary components
Definition
This kind of letter should be simple and direct in content.
Specific Enquiry
--- an enquiry for goods of a certain specification (It is made when a buyer intends to conclude some business with the seller.)
【精选】第四单元询盘及其回复分析幻灯片
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Dear Sirs, We have received an order from one of the famous hotels in this city for table-cloths. We learn that you are the leading exporters of this article, so we have pleasure in writing to you to see if you could meet our requirements.
Request information 索取资料
Sample Sentences:
2. Und1e:rEsxeppraersastethcaonvkesr,fowreeanrqeusireynding you a
range of samples and when you have a chance
Where is enquiry in a whole transaction?
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Specimen Letter Analysis:
Content + Structure The Train of Thought? 写作思路？How to write?
✓ What’s the difference between Letter4(1) and Letter-4(3) in Structure?
The table-cloths they require should be made of medium and best quality linen in handsome designs. If you are in a position to supply them, and prices are competitive, we may place a large order.
外贸函电(unit4询盘)
Unit 4 enquiries and replies单元4和回复询盘
Objectives:目标
• Know the basic knowledge of enquiries.
• 知道查询的基本知识
• Know how to write an enquiry letter.
• 知道如何写询盘信
• 请报纽约到岸价的最低价格，美国，包括我方5%的佣金， 并告知最早装运日期
4.How to write an reply to enquiries4。如何写一个
回复询盘
thank the enquirer for his interest in your products.感谢问询他在你的产品感兴趣
• 我们有兴趣在……，有稳定的需求，他们在瑞典市场
• The market for ... is expanding, and we will require …市场…不断扩大，我们将需要…
express clearly your requirements清楚地表达你
的要求
• Please send us your quotation for … • 请寄给我们你的报价…
4)We regret that we are not able _____ supply the goods you ordered because they are _____ of stock at present, but we assure you that we will revert _____ this matter when they are available.
高兴得知你口不同的颜色和设计的手工制作的手套。
We are a large dealer of gloves in Liverpool and believe there is a steady demand here for gloves of high quality.我们是一家大型经销商手套在利物浦和相信这里有稳
Objectives:目标
• Know the basic knowledge of enquiries.
• 知道查询的基本知识
• Know how to write an enquiry letter.
• 知道如何写询盘信
• 请报纽约到岸价的最低价格，美国，包括我方5%的佣金， 并告知最早装运日期
4.How to write an reply to enquiries4。如何写一个
回复询盘
thank the enquirer for his interest in your products.感谢问询他在你的产品感兴趣
• 我们有兴趣在……，有稳定的需求，他们在瑞典市场
• The market for ... is expanding, and we will require …市场…不断扩大，我们将需要…
express clearly your requirements清楚地表达你
的要求
• Please send us your quotation for … • 请寄给我们你的报价…
4)We regret that we are not able _____ supply the goods you ordered because they are _____ of stock at present, but we assure you that we will revert _____ this matter when they are available.
高兴得知你口不同的颜色和设计的手工制作的手套。
We are a large dealer of gloves in Liverpool and believe there is a steady demand here for gloves of high quality.我们是一家大型经销商手套在利物浦和相信这里有稳
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Will you please send us your illustrate/ latest catalogue and price-list.（请您寄给我们带插图的/ 最新的产品目录和价格表。）
We should like to receive a copy of your latest catalogue and full details of your export prices and terms of payment, together with samples.（我们非 常希望获得贵公司的最新产品目录和有关出口价格、 付款条件以及样品的详细材料。）
Kindly let me have a description of your electric hedge trimmers.（请贵方寄来电动修剪机的说明 书。）
（4） 强调对 方所报 价格应 合理和 具有竞 争性
If your quotation is really competitive, …（如果你方 报价具有竞争力，……。）
当地说
making a final decision.（我们有兴趣进口台球桌，但 在最后决定之前需要进一步了解有关价格的详细情
明想要 况。）
购买的
货物 We are regular buyers of men’s knitwear.（我们是购 买男用针织品的老客户。）
（3） 请求对 方寄送 目录、 价格表 和样品
（3）说明所 能提供商品 的详细信息 及优点
The specimens sent will convince you of the excellent quality of our medical instruments.（寄 去的样品会使您相信我方制造的医疗器械质量上 乘。）
This is the most favorable offer we can make
Unit 4 Enquiries and Replies 询盘及回复
We are considering the purchase of…（我们打算购 买……。）
（2） We are interested in importing snooker tables but we
直截了 need to have further details of the costs before
（5） We should like to know if you allow discounts.（我们 询问对 想知道，你方是否给我们折扣。）
方所能
提供的
折扣， Please let us have your lowest FOB prices, together 写清你 with your terms of business, and state your best 所能接 delivery date.（请告知贵公司最低离岸价和交易条件， 受的支 并说明最早交货日期。）
表达方式
Many thanks for your enquiry of …（多谢您 于……日的询价。）
（1）
Thank you for your enquiry and for your interest
感谢对方的 询价
in our products.（感谢你方询价以及对我方产品 的兴趣。）
We thank you for your enquiry of …（对你方 在……日的询价信深表感谢。）
We are confident you will find our products the
finest on the market and considerably better than
those of our competitors who supply your market at present.（我们确信，您将会认为我方产品是市 场上最好的，大大优于竞争对手目前所供的产品。）
and you will agree that none of our
competitors can equal these terms.（这是我
们能做到的最低报价，您会承认，在我们的竞
争者中没有一家能提供与我们一样的报价。）
（4）表明所提 供的价格是合 理的和具有竞
Price is valid until Dec.31.（这些价格至12月 31日有效。）
We are pleased to enclose …（我们很高兴附寄给 您……。）
（2）
表示很高 兴寄…… 给对方
We have pleasure in enclosing …（我们很高兴附 寄给您……。）
We are sending you our latest price-list and catalogue.（我们附寄给您我们的最新价格表和产品 目录。）
（ቤተ መጻሕፍቲ ባይዱ） 表示定 购货物 的可能 性
Please let us know by return of post whether you would be interested in such an order.（请发信告知 我们，你方是否对这样的订单感兴趣。）
回复询盘信函的写作步骤及常见表达方式：
写作步骤
付条件 We require the goods delivery would be effected 和期望 within six weeks of order.（我们要求在下订单后六周 的交货 内供货。）
时间
Will you please let us know by 4 April so that we can place our order promptly.（请在4月4日前告知我们， 以便我方及时下单订货。）
Provided prices are right.（前提是价格便宜。）
If your products and terms compare favorably with those of other suppliers, we shall send you an order. （如果贵公司的产品及条件与其他供货商相比有优势， 我方就会下订单。）