商务英语口语课件之展会
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会展英语 第2单元 课件
Ways to Promote Direct mail Advantages complete information disadvantages Passive and slow Considerable printing and postage cost
lasting long Print ads (poster billboard)
Ads on radio and TV Telemarketing
Limited to page restriction Difficult to update
reach more people Expensive attract greater audience
active and direct accurate a personal connection cost-effective serve as reminder Get hung up easily Dangerous with the DoNot-Call list easily rejected or deleted as a spam mail
Task 2: Read the text again and answer the questions.
1. What is the significance of exhibition for companies? Attending exhibitions can help companies increase their visibility. It provides a great opportunity to showcase companies’ products and services.
Advertising
1. This has become more dangerous with Do-Not-Call list. 2. If your have any contact with someone in the last six Telemarketing months, there should be no problem with you making that phone call.
lasting long Print ads (poster billboard)
Ads on radio and TV Telemarketing
Limited to page restriction Difficult to update
reach more people Expensive attract greater audience
active and direct accurate a personal connection cost-effective serve as reminder Get hung up easily Dangerous with the DoNot-Call list easily rejected or deleted as a spam mail
Task 2: Read the text again and answer the questions.
1. What is the significance of exhibition for companies? Attending exhibitions can help companies increase their visibility. It provides a great opportunity to showcase companies’ products and services.
Advertising
1. This has become more dangerous with Do-Not-Call list. 2. If your have any contact with someone in the last six Telemarketing months, there should be no problem with you making that phone call.
会展英语PPT
A：你好，请问是志展环球吗？ 我在网站上看到你们是这次 水处理展的组委会。 B：是的，有什么可以帮您？ A：我们是提供净水设备的， 这个展会中有类似的公司吗？ B：请问是工业净水还是家居 净水呢？
Unit 2专业展会 Professional Exhibition
专业展会主要针对一些特殊行业，一般是中上游产业链的企业居 多，或者是一些业务非常集中的公司，业务产品比较单一，客户 群非常稳定且特定。 参展商更加关注专业展会的参展观众是否专业和专业展会在该地 区的影响力。专业性强是这类展会的突出特点，同时由于参展的 一般是中上游产业，不面向大众宣传和销售，行业类的信息对于 此类展会的成功与否至关重要。 招展人员需要充分了解整个产业链的一些基本构成和专业展会的 核心性质。 同时在参展商非常关注的专业观众参展数量的问题上，招展人员 要充分地结合参展观众的来源市场分布，以及参展观众所处行业 的比例等方面给参展商提供客观、准确的数据。
第一章
展会性质确定
Confirm the Character of Exhibition
综合展会
Comprehensive Exhibition
专业展会
Professional Exhibition
第二章
展会流程介绍 Introduction of the Exhibition Procedure
A：哦，其实这个综合展会是按照很清晰的产 业结构来布置展厅的，并且有一个专门的关于 电瓶的展区，差不多是一个小型的专业展，甚 至丝毫不逊于其他一些专业展。在电瓶展区内， 我们又把很多细节做了区分，所以这次展会将 很适合你们公司。 B：是吗？你能把去年的数据给我看一下吗？ A：没问题，请稍等。
会展英语课件 第二单元Exhibition promotion and Enquiry
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Tips for promoting new shows
Exhibitions have become a unique and efficient way of promoting products and services. Attending exhibitions can help companies increase their visibility. It provides a great opportunity to showcase companies’ products and services. However, organizing a successful exhibition involves a lot of planning and hard work. The company should plan beforehand how to attract exhibitors and visitors, then design posters, handouts and information brochures accordingly. To maximize success it is necessary to make promotional efforts and this can be done in the following ways:
16
15
Sample study
Title
Content
Exhibition name
Features
Starting and finishing time
Organizer
Exhibits profile
Exhibitor’s comment
Buyer’s comment
Tips for promoting new shows
Exhibitions have become a unique and efficient way of promoting products and services. Attending exhibitions can help companies increase their visibility. It provides a great opportunity to showcase companies’ products and services. However, organizing a successful exhibition involves a lot of planning and hard work. The company should plan beforehand how to attract exhibitors and visitors, then design posters, handouts and information brochures accordingly. To maximize success it is necessary to make promotional efforts and this can be done in the following ways:
16
15
Sample study
Title
Content
Exhibition name
Features
Starting and finishing time
Organizer
Exhibits profile
Exhibitor’s comment
Buyer’s comment
国际商务礼仪Unit 22 Trade Show Etiquette(会-PPT文档资料
B. Nonverbal communication in trade shows（会展中的体态交际）
Words to know
1. faux pas 失态，失礼 2. slouch: 无精打采地站（或坐、走） Several students were slouching against the wall. 有几个学生没精打采地倚在墙上。
3. sales pitch: 宣传标语
C Other considerations in tradeshow etiquette (会展礼仪中的 其他注意事项)
Words to know
1. hardcore selling 硬性推销 2. grumpy: bad-tempered, angry 生气的 The old man is a grumpy elder. 这老人是个脾气坏的长者。 Don’t be so grumpy and cynical about it. 不要为此这么生气,这么愤世嫉俗。 3. elicit: call forth 引出，探出 In one hour he had elicited the truth. 不到一个小时, 他就查明了真相。 4. dismantling: the act of taking something apart 分 解
Unit Twenty-Two Trade Show Etiquette（会展礼仪）
Focal Points
1. How to create a good first impression in trade shows 2. Nonverbal communication in trade shows 3. Other considerations in trade show etiquette
商务英语筹备展会
商务英语筹备展会一、介绍展会：⏹The trade show in Zurich is coming up at the end of the month.⏹The exhibition opens on the 10th and will last five days.⏹The purpose of today's meeting is to prepare for the upcoming tradeshow in Marseille.⏹We have a lot of getting ready to do.译文：⏹在苏黎世举行的贸易展是这个月的月末。
⏹展会十号开幕,持续五天。
⏹今天开会的目的是要为即将在马赛举行的贸易展做准备。
⏹我们还有很多准备工作要做。
二、展会广告：⏹We've reserved our booth and ordered a sign.⏹First of all, we need two people to man the booth.⏹I want you two to put together a demo and sales pitch.⏹What about advertising our participation in the trade show?⏹Maria, can you write a news release announcing that we' ll be at theshow?⏹Make sure you include the date and time, as well as our booth number.⏹Let's send out e-mails to notify our clients, too.⏹Can you have that done by Thursday?译文：⏹我们已经预订了展位,订了广告牌。
会展英语课件 第一单元Making an invitation to a Trade Fair
• 3. Why do the Canton Fair visitors need to apply for an invitation card﹖ _B_e_c_a_u_s_e_i_t_i_s_a_p_r_e_c_o_n_d_i_t_io_n__fo_r__th_e__C_a_n_t_o_n_F_a_i_r_v_is_i_to__rs__a_p_p_ly_i_n_g_f_o_r a visa to visit China. ____________________________________
E-invitation: It’s another type of official invitation extended by the Fair. A copied one is valid and can be shared by a group of representatives from the same company. It is sent by e-mail. If you hold an Invitation Card, you could:
e.g. We don‘t usually accept checks, but we’ll make an exception for you. I‘ll make an exception this time, but next time you hand in an essay late I won’t accept it.
Paper Invitation Card: This type of invitation card is a pre-condition for Canton Fair visitors applying for a visa to visit China. One card can be shared by three representatives from the same company. A copied one is invalid. It is sent by mail.
E-invitation: It’s another type of official invitation extended by the Fair. A copied one is valid and can be shared by a group of representatives from the same company. It is sent by e-mail. If you hold an Invitation Card, you could:
e.g. We don‘t usually accept checks, but we’ll make an exception for you. I‘ll make an exception this time, but next time you hand in an essay late I won’t accept it.
Paper Invitation Card: This type of invitation card is a pre-condition for Canton Fair visitors applying for a visa to visit China. One card can be shared by three representatives from the same company. A copied one is invalid. It is sent by mail.
第四章 Media Publicity 《会展英语》PPT课件
abbr.中小企业（small and medium enterprises）
high-profile adj.高调的；备受瞩目的；知名度高的
proactive
adj.前摄的；有前瞻性的；先发制人的
Project 4
Media Publicity
Vocabularies
oracle bone Chinese character inscription pictograph harmony harmonious instrument melody connotation
【译】来自世界207个国家和地区的10 500多名运动员汇聚在2016年里约 奥运会上，在全世界的媒体记者、奥运迷和游客前同台竞技。
Project 4
Media Publicity
Example Analysis
7.As a service-based industrial city，Brussels also has expertise in brewing some of the finest beers including more than 450 varieties of beers， especially fruit beer Kriek （made from cherries）. In Brussels，beer is served in all restaurants，cafes and bars.
Project 4
Media Publicity
How to draft news releases ?
After reading the texts, please discuss, How to attract people to participate in your exhibition? What is people’s basic interest in your exhibition? Why does the consulting company choose to make its culture with the characters of Chinese culture? What’s the consulting company’s product?
第22章 外贸展会商务英语 Canton Fair
第二十二章Canton Fair 展会英语一、展会函电Letters1、广交会展前邀请买家Dear Eric:We sincerely invite you and your company representatives to visit our booth at 113th session of China Import and Export Fair (also called the Canton Fair). The details information of the fair as following:Our company：Beijing Boerke Electric Co., Ltd.Exhibition Center : Canton Fair Pazhou Complex in Guangzhou, China Booth Number : 3.1L38Date : Apr 15th to 20th, 2013It would be a great pleasure to meet you at the exhibition. We expect to establish long-term business relations with your company in future.We are looking forward to your visit.Best RegardsJenny Liu艾瑞克你好：我们特此邀请您和你们公司的代表，参观我们展位在第113届广交会(中国进出口商品交易会)，展会详细信息如下：我司名称：北京波尔科电子有限公司展览中心：广交会琶洲展馆摊位号码：3号展馆，第1层，L通道，38号摊位参展时间：2013年4月15日至20日希望有机会能在展会上与你们见面，与贵公司建立业务联系。
期待着你们的参观。
祝好！珍妮.刘如果客户在展会上对某款产品很感兴趣，需求也比较明确，跟进的邮件模板如下：Dear Mr. Jones:Thank you for your inquiry of 16 April on the Canton Fair. As you are interested in our product Type “Digit al Camera 24-105", we quoted as following: Price: USD65.25/pcs FOB ShanghaiMin Order: 10 pcsPackage: 1pcs/box, 10pcs/cartonPayment: T/TFor purchase quantities over 100pcs we would allow you a discount of 2%, and payment is may by irrevocable LC at sight.We’ve enclosed the photo and detailed information of the product for your reference.We look forward to receiving your first order.Yours Sincerely,Jenny Liu您好琼斯：感谢你在4月16日广交会上的询盘，对你感兴趣的产品型号“数码相机24－125款”，我们报盘如下：价格：65.25美元/件，FOB上海价格；最少订单量：10件包装：1件/盒10件/纸箱付款：T/T电汇；如果订单量在100件以上我们可以给2％折扣，也可以接受即期信用证付款方式。
会展英语单元PPT课件
• Have you ever attended an exhibition?
• What kinds of people are involved in an exhibition?
Unit 1 Preparations of Exhibitions
As an organizer
• How to choose the time for an exhibition
Questions to Think About
• How can we learn English for Exhibition and Conference?
• By procedures
• Through practice
Assessment
• Attendance: • Class performance: • Homework : • Final exam: Week 17
• Convention Organization &
• 国际会议组织与策划 Services
• 大型活动策划与管理 • Organization and Planning of
• 商务谈判与沟通
Intl C • Planning and Management of Major
Event
• Business Negotiation
English for Exhibition and Conference
Lecture 1
Questions to Think About
• Why do we need to learn English for Exhibition and Conference?
1. More and more international exhibitions and conferences are held in China.
国际商务英语口语口译语教学课件第15章 贸易展览
600元。共计13，600元。
15.3 At the Exhibition 参展 SCENE 1 A woman is at a computer hardware show booth, negotiating prices with the
supplier. Miss Wang is interpreting their talk.
a phone call from an exhibit prospect who would like to get some information about reserving an exhibition space.
Clerk: 早上好，银河展览会，我能为您效劳吗？ Robert: Yes, please. I’m with Bloomington in the US. I’d like to register for the Saudi
SCENE 2 May is interested in toys when she comes to a toy stand. She is asking Mr. Li Hua, the
supplier some questions. Miss Wang is interpreting their talk.
Lin: 欢迎到我们的展位来。我是晨光文具公司的林平。请看看我们的产 品。
Willie: Hi, I’m Willie from England. I found these teaching aids very interesting.
Lin: 这些是我们的新设计，专门为幼儿园和小学阶段的小孩子设计的， 颜色非常明亮醒目。
Robert: Can I reserve a space in the center? Clerk: 对不起，所有中心展台都订出去了。现在只剩下一些角落展台。 Robert: Oh, what luck! It seems we’ll have to do with the corners. Clerk: 入口右侧的角落展台可以吗？ Robert: I think it’ll be OK. Clerk: Robert先生，您订的是一个9平方米的角落展台，位置在入口右边。请
15.3 At the Exhibition 参展 SCENE 1 A woman is at a computer hardware show booth, negotiating prices with the
supplier. Miss Wang is interpreting their talk.
a phone call from an exhibit prospect who would like to get some information about reserving an exhibition space.
Clerk: 早上好，银河展览会，我能为您效劳吗？ Robert: Yes, please. I’m with Bloomington in the US. I’d like to register for the Saudi
SCENE 2 May is interested in toys when she comes to a toy stand. She is asking Mr. Li Hua, the
supplier some questions. Miss Wang is interpreting their talk.
Lin: 欢迎到我们的展位来。我是晨光文具公司的林平。请看看我们的产 品。
Willie: Hi, I’m Willie from England. I found these teaching aids very interesting.
Lin: 这些是我们的新设计，专门为幼儿园和小学阶段的小孩子设计的， 颜色非常明亮醒目。
Robert: Can I reserve a space in the center? Clerk: 对不起，所有中心展台都订出去了。现在只剩下一些角落展台。 Robert: Oh, what luck! It seems we’ll have to do with the corners. Clerk: 入口右侧的角落展台可以吗？ Robert: I think it’ll be OK. Clerk: Robert先生，您订的是一个9平方米的角落展台，位置在入口右边。请
《商务英语口语(拓展篇)》课件 商务英语口语(拓展篇) 第一章
2. Master procedure of a. certain products’ market research. b. making analysis of related market based on research information. c. developing new customer.
根据市场行情分析，我觉得中东市场并不适合我们。
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The market analysis result can help us to make the final decision.
市场行情分析能帮助我们做出最终的决定。
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Market analysis is important and quite necessary in doing business.
Focus
Evaluation Culture
6
Project 1 Market Development
Part Ⅰ Warm-up
01 Task
A1
Work in pairs. Here are some possible reasons for sales decrease, tick some of the reasons and discuss with your partner for more details.
Part
Part
1
2
3
4
5
6
7
Warmup
Language Follow-up Language Performance Business
Activities
Expanding Practice
Focus
Evaluation Culture
根据市场行情分析，我觉得中东市场并不适合我们。
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The market analysis result can help us to make the final decision.
市场行情分析能帮助我们做出最终的决定。
16
Market analysis is important and quite necessary in doing business.
Focus
Evaluation Culture
6
Project 1 Market Development
Part Ⅰ Warm-up
01 Task
A1
Work in pairs. Here are some possible reasons for sales decrease, tick some of the reasons and discuss with your partner for more details.
Part
Part
1
2
3
4
5
6
7
Warmup
Language Follow-up Language Performance Business
Activities
Expanding Practice
Focus
Evaluation Culture
商务英语--筹备展会PPT课件
• Sarah: Will we have any free time to look at the other exhibitions and to go to the presentations?
• 萨拉：我们会有空余时间去看看其他的展览，听听他们的发布会吗？
• Event Manager: Yes, I’ve scheduled in some free time for everyone to do that. It will be a good opportunity for us all to learn more about our competitors.
• 活动经理：你对下个月的展览有什么疑问吗?
• Sarah: Who is going? • 萨拉：都有谁去？
• Event Manager: Everyone from the marketing team will go for a day or two, but I’d like you to be there for the entire four days.
• 活动经理：是的，我们将2000分传单放在储藏室的柜子里了。
• Sarah: How big is the booth? • 萨拉：展位面积有多大？
• Event Manager: It’s the same size as the booth we had at the Exhibition we had in Cardiff last year.
以我认为我们大约会有四个小时的时间。 萨拉：我们会有空余时间去看看其他的展览，听听他们的发布会吗？ 活动经理：有，我已经为每个人都安排了自由时间去做这些事情。这是
我们进一步了解竞争对手的大好时机。 萨拉：我很期待这场展览。
• 萨拉：我们会有空余时间去看看其他的展览，听听他们的发布会吗？
• Event Manager: Yes, I’ve scheduled in some free time for everyone to do that. It will be a good opportunity for us all to learn more about our competitors.
• 活动经理：你对下个月的展览有什么疑问吗?
• Sarah: Who is going? • 萨拉：都有谁去？
• Event Manager: Everyone from the marketing team will go for a day or two, but I’d like you to be there for the entire four days.
• 活动经理：是的，我们将2000分传单放在储藏室的柜子里了。
• Sarah: How big is the booth? • 萨拉：展位面积有多大？
• Event Manager: It’s the same size as the booth we had at the Exhibition we had in Cardiff last year.
以我认为我们大约会有四个小时的时间。 萨拉：我们会有空余时间去看看其他的展览，听听他们的发布会吗？ 活动经理：有，我已经为每个人都安排了自由时间去做这些事情。这是
我们进一步了解竞争对手的大好时机。 萨拉：我很期待这场展览。
国际商务英语口语实训Module 7 Exhibition Service
Module 7 Exhibition Service
Background Information
In addition, costs are incurred at the show for service such as electrical equipment, booth cleaning, internet services, and drayage (also known as material handling). Consequently, cities often promote trade shows as a means of economic development. Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations.
Module 7.1 Pre-Exhibition
Speaking out
Task 1 Read the model dialogue. Pay attention to the highlighted sentences and then role-play it with your partner.
Module 7.1 Pre-Exhibition
Speaking out
Task 1 Read the model dialogue. Pay attention to the highlighted sentences and then role-play it with your partner. S: Well let’s do it then. It doesn’t cost much and it’ll probably strengthen our brand. Z: Absolutely it’ll be good for our business. Now we are expecting to extend our business. That’s exactly why they put on these fairs. S: I’ll give the exhibition office a call and ask for more information. (Later, Sam Brown calls the organizing office of the fair. Fang, who is a youth volunteer of the exhibition, answers the phone.)
会展英语听说教程 全套课件
▪ 在会议结束后，她/他应该把会议记录打印出来，完好地记 录商讨的事宜，通过的决定以及执行会上的决定。
▪ Dialogue 2
▪ (It’s 9 :00 am. Laura a meeting planner is coming to the reception office of the Good luck International Hotel to make sure the dinner that will be served tomorrow evening for the meeting is in order. Ada, the staff, is talking with her.)
sentences related to the topic ▪ ☆ Make dialogues concerning this topic
▪ Background Knowledge背景知识
▪ 为保证会议的成功，会前必须做好充分的准备。 会议顺利与否，关键在于会前的精心策划。会议 的准备工作一般包括会议的发起、会议召开的时 间和地点的选择、会议的邀请，以及会议议程的 拟定、会议文件的准备和有关的技术性问题。周 密的准备工作可为会议的成功奠定良好的基础。
Unit One Preparing for the Meeting
▪ Teaching Targets教学目标 ▪ ☆ Learn how to prepare for a meeting ▪ ☆ Master some basic guiding principles for
preparing a meeting ▪ ☆Grasp some useful words , phrases & key
▪ A: And what should a secretary do during the meeting?
▪ Dialogue 2
▪ (It’s 9 :00 am. Laura a meeting planner is coming to the reception office of the Good luck International Hotel to make sure the dinner that will be served tomorrow evening for the meeting is in order. Ada, the staff, is talking with her.)
sentences related to the topic ▪ ☆ Make dialogues concerning this topic
▪ Background Knowledge背景知识
▪ 为保证会议的成功，会前必须做好充分的准备。 会议顺利与否，关键在于会前的精心策划。会议 的准备工作一般包括会议的发起、会议召开的时 间和地点的选择、会议的邀请，以及会议议程的 拟定、会议文件的准备和有关的技术性问题。周 密的准备工作可为会议的成功奠定良好的基础。
Unit One Preparing for the Meeting
▪ Teaching Targets教学目标 ▪ ☆ Learn how to prepare for a meeting ▪ ☆ Master some basic guiding principles for
preparing a meeting ▪ ☆Grasp some useful words , phrases & key
▪ A: And what should a secretary do during the meeting?
中职教育-国际商务英语口语口译课件：Unit 15 Trade Fairs and Exhibitions.ppt
the phone? A: 你可以电话报名。不过，要等到你把注册费汇款进账后才能予以展位
确认。
A: 你可以电话报名。不过，要等到你把注册费汇款进账后才能予以展位 确认。
B: That’s understood. I’d like to go ahead with the reservation. A: 你要底楼展位还是二楼展位？ B: Do the prices depend on the location? A: 底楼位置好，当然也就贵一点。不过二楼展位可免收3平方米的展位费。 B: Then a stand on the second floor. A: 好的。你要预订现场广告吗？ B: I think we need a double colored balloon scroll. A:没问题。一个二楼标准展位的费用是12，000 元，一只气球广告费为1，
Clerk: 请先告诉我您的现住址、电话号码、电子邮件地址和您的企业行业范 围。
Robert: I’m at Krause House, 123 Euclid Avenue, Bloomington, IN60678, USA. The phone number is 867 902 475, and my e-mail address is wayne@. The company’s name is Bloomington Auto Assembling Corporation.
Lin: 欢迎到我们的展位来。我是晨光文具公司的林平。请看看我们的产 品。
Willie: Hi, I’m Willie from England. I found these teaching aids very interesting.
Lin: 这些是我们的新设计，专门为幼儿园和小学阶段的小孩子设计的， 颜色非常明亮醒目。
确认。
A: 你可以电话报名。不过，要等到你把注册费汇款进账后才能予以展位 确认。
B: That’s understood. I’d like to go ahead with the reservation. A: 你要底楼展位还是二楼展位？ B: Do the prices depend on the location? A: 底楼位置好，当然也就贵一点。不过二楼展位可免收3平方米的展位费。 B: Then a stand on the second floor. A: 好的。你要预订现场广告吗？ B: I think we need a double colored balloon scroll. A:没问题。一个二楼标准展位的费用是12，000 元，一只气球广告费为1，
Clerk: 请先告诉我您的现住址、电话号码、电子邮件地址和您的企业行业范 围。
Robert: I’m at Krause House, 123 Euclid Avenue, Bloomington, IN60678, USA. The phone number is 867 902 475, and my e-mail address is wayne@. The company’s name is Bloomington Auto Assembling Corporation.
Lin: 欢迎到我们的展位来。我是晨光文具公司的林平。请看看我们的产 品。
Willie: Hi, I’m Willie from England. I found these teaching aids very interesting.
Lin: 这些是我们的新设计，专门为幼儿园和小学阶段的小孩子设计的， 颜色非常明亮醒目。
会展英语课件
繁荣 持续 投资者 商品 国内的 标语，口号 日历，日程表
delegate exhibition location transfer from to take on exhibition hall finance phase
代表 展览位置 转移，转乘 展现 展厅 财政 状态
attract play an important role in advanced build up be involved in rapid technology
I am sure I can find what we are looking for. We do hope you can get everything you want. This way, please. I’d like to take a look at some media production. That’s true, now it’s quite easy to find more and more Chinese high tech-goods in the world market
Booth rent 参展费用 Exhibits profile 参展范围 Standard booth 标准展位 Raw space 光地 Company seal 公司印章 Supporter Organizer
Venue Package stand Indoor raw space Outdoor raw space Area Application Reservation form
Dialogue 1
B: It’s quite a large hall; what’s included here? A: It seems to have every major manufacturer in the world, we have electronic equipment and instruments, household electronic appliances, optical equipment and information technology products.
会展英语课件
全球/会展
GERMAN、U.K、 FRANCE、ITALY、 SWIZERLAND （GENEVA） U.S.A. CANADA JAPAN、HK、 SINGAPOR、 CHINA
AUSTRALIA
BRAZIL
SOUTH AFRICA、 EGYPT
中国大陆/会展
国际汽车展、科博会、 机床展、冶金展、印刷 展、制冷展
Hall：对展览馆的泛称，也可指一个展馆中的一 个具体的展厅 Installation & Dismantle：展台搭建和撤展，常 简称为“I & D” Move-in：展台搭建、布展期 Move-out：撤展期 Multiple-story exhibit：多层展台 Attendance：展览会人数，包括参展商和参观商 等展览会上的各种类别的人
对会展的理解
市长说,会展是一项提升城市文明建设、利国利民的德 政工程; 哲学家说,会展是企业经营理念的展示,是步入市场经济 后理性成熟的表现; 建筑家说,会展场馆规模宏大、气派,是城市标志性建筑; 数学家说,布展是排列与组合、平面与立体、黄金分割 与数模运筹的应用; 环保专家说,会展是“不冒烟的工厂”,是无污染的绿色 产业; 经济学家说,会展是经济发展的又一个新的增长点; 展台搭建商说,会展是"奢华",一掷千金三五天,是最短 命的装饰工程; 参展商说,会展是经济、实惠、有效的立体营销广告;
Attendee：展览会的参加者，一般指展览会或会 议的代表、参观商和观众，但不包括参展商 Attendee brochure：发送给参观商或观众，吸引 他们赴展览会参观的参观商手册 Booth：展位（摊位），在美国，一个标准展位 是10×10平方英尺 Booth area：摊位面积 Booth number：摊位号 Booth personnel：展台工作人员
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the product 4. competitive price 5. offering a proper discount 6. Urging the buyer to act by mentioning that the
product is in great demand
Words and Expressions
• What about having a look at our samples first? • Is there anything in particular you’re interested in? • If there is anything I can do for you, please let me
know. • Have you seen our exhibits? • We have been in this line for twenty years. • Our company’s contact information can be found in
the brochure.
• Information of product and company
How to compete for attention at trend fairs?
1. a stand with a unique design 2. Remaining polite, friendly and professional. 3. talking about the use, quality and specifications of
• What are the strong points of your products? • We’ll provide regular maintenance checks for
free of charge. • Our product has a five-year guarantee
accompanied by a very good after-sales service. • We can make products as you demand,
Trade Fair
Welcome to Canton Fair (China’s Noቤተ መጻሕፍቲ ባይዱ1 Fair)
Notes: 1. turnover成交量 2. Ministry of Commerce商务部 3. China Foreign Trade Centre中国对外贸易中心 4. suspend 暂停 5. weatherglass晴雨表 6. vane风向标 7. pavilion (博览会的)展示馆 8. sound economy稳健的经济发展 9. beneficiaries受益人
• I’d like to make a self-introduction. I am Richard, Sales Manager of IBM.
• What line of business are you in?
Information about product and company
• Won’t you have a look at the catalogue and see what interests you?
Main functions of trade fairs
• 1. Finding agents. • 2. Enhancing brand awareness. • 3. Introducing new products. • 4. Comparing competitors. • 5. Expanding present markets. • 6. Collecting market information.
Suggested Procedures of Dialogues
• Greetings • Introducing each other • information of product and company • Negotiation • Farewells
Language expression
1. exposition 2. exhibition hall 3. exhibitor 4. exhibit 5. booth or stand 6. sample 7. catalogue 8. brochure 9. name card 10. showcase
1. 博览会 2. 展厅 3. 参展商 4. 展品 5. 展位 6. 样品 7. 目录 8. 小册子 9. 名片 10. 陈列柜
Presentation
1.Main functions of trade fairs 2.How to compete for attention at trend fairs?
• The presentation is around 5 min. • You can use PPT • List only the important information
Greetings at trade fairs
• Good morning! Welcome to our stand. • Nice to meet you. What can I do for you?
Introducing each other at trade fairs
• Let me introduce you to Mr. Li, General Manager of our company.
Roles of situational dialogue in our book • Miss Tina Zhang, sales assistant of
Sunshine Co.Ltd • Mr. Anderson Cooper, sales manager of
Silver Brothers Inc • Mr. Jason Li, manager of Sunshine Co.Ltd
product is in great demand
Words and Expressions
• What about having a look at our samples first? • Is there anything in particular you’re interested in? • If there is anything I can do for you, please let me
know. • Have you seen our exhibits? • We have been in this line for twenty years. • Our company’s contact information can be found in
the brochure.
• Information of product and company
How to compete for attention at trend fairs?
1. a stand with a unique design 2. Remaining polite, friendly and professional. 3. talking about the use, quality and specifications of
• What are the strong points of your products? • We’ll provide regular maintenance checks for
free of charge. • Our product has a five-year guarantee
accompanied by a very good after-sales service. • We can make products as you demand,
Trade Fair
Welcome to Canton Fair (China’s Noቤተ መጻሕፍቲ ባይዱ1 Fair)
Notes: 1. turnover成交量 2. Ministry of Commerce商务部 3. China Foreign Trade Centre中国对外贸易中心 4. suspend 暂停 5. weatherglass晴雨表 6. vane风向标 7. pavilion (博览会的)展示馆 8. sound economy稳健的经济发展 9. beneficiaries受益人
• I’d like to make a self-introduction. I am Richard, Sales Manager of IBM.
• What line of business are you in?
Information about product and company
• Won’t you have a look at the catalogue and see what interests you?
Main functions of trade fairs
• 1. Finding agents. • 2. Enhancing brand awareness. • 3. Introducing new products. • 4. Comparing competitors. • 5. Expanding present markets. • 6. Collecting market information.
Suggested Procedures of Dialogues
• Greetings • Introducing each other • information of product and company • Negotiation • Farewells
Language expression
1. exposition 2. exhibition hall 3. exhibitor 4. exhibit 5. booth or stand 6. sample 7. catalogue 8. brochure 9. name card 10. showcase
1. 博览会 2. 展厅 3. 参展商 4. 展品 5. 展位 6. 样品 7. 目录 8. 小册子 9. 名片 10. 陈列柜
Presentation
1.Main functions of trade fairs 2.How to compete for attention at trend fairs?
• The presentation is around 5 min. • You can use PPT • List only the important information
Greetings at trade fairs
• Good morning! Welcome to our stand. • Nice to meet you. What can I do for you?
Introducing each other at trade fairs
• Let me introduce you to Mr. Li, General Manager of our company.
Roles of situational dialogue in our book • Miss Tina Zhang, sales assistant of
Sunshine Co.Ltd • Mr. Anderson Cooper, sales manager of
Silver Brothers Inc • Mr. Jason Li, manager of Sunshine Co.Ltd