供应链管理第三版unit3习题与答案
供应链管理-第三版-Unit3-习题与答案
Chapter 3Supply Chain Drivers and ObstaclesTrue/False1. The major drivers of supply chain performance are facilities, inventory,transportation, and information.Answer: TrueDifficulty: Moderate2. The major drivers of supply chain performance are customers, facilities,inventory, transportation, and information.Answer: FalseDifficulty: Moderate3. The two major types of facilities are production sites and storage sites.Answer: TrueDifficulty: Moderate4. The two major types of facilities are distribution sites and storagesites.Answer: FalseDifficulty: Moderate5. Inventory is an important supply chain driver because changing inventorypolicies can dramatically alter the supply chain’s efficiency andresponsiveness.Answer: TrueDifficulty: Moderate6. Information is potentially the biggest driver of performance in thesupply chain as it directly affects each of the other drivers.Answer: TrueDifficulty: Easy7. Information is potentially the biggest driver of performance in thesupply chain even though it has little impact on each of the otherdrivers.Answer: FalseDifficulty: Easy8. A facility with little excess capacity will likely be more efficient perunit of product it produces than one with a lot of unused capacity.Answer: TrueDifficulty: Easy9. A facility with little excess capacity will likely be no more or lessefficient per unit of product it produces than one with a lot of unused capacity.Answer: FalseDifficulty: Easy10. The high utilization facility will have difficulty responding to demandfluctuations.Answer: TrueDifficulty: Easy11. The high utilization facility will have no more difficulty responding todemand fluctuations than one with a lot of unused capacity.Answer: FalseDifficulty: Easy12. Stock keeping unit (SKU) storage is the warehousing methodology thatuses a traditional warehouse to store all of one type of producttogether.Answer: TrueDifficulty: Moderate13. Warehouse unit storage is the warehousing methodology that uses atraditional warehouse to store all of one type of product together.Answer: FalseDifficulty: Moderate14. The components of inventory decisions include cycle inventory, safetyinventory, seasonal inventory, and sourcing.Answer: TrueDifficulty: Easy15. The components of inventory decisions include capacity, cycle inventory,safety inventory, seasonal inventory, and sourcing.Answer: FalseDifficulty: Easy16. Cycle inventory is inventory that is built up to counter predictablevariability in demand.Answer: FalseDifficulty: Easy17. Seasonal inventory is inventory that is built up to counter predictablevariability in demand.Answer: TrueDifficulty: Moderate18. Companies using seasonal inventory will build up inventory in periods oflow demand and store it for periods of high demand when they will nothave the capacity to produce all that is demanded.Answer: TrueDifficulty: Moderate19. Companies using seasonal inventory will maintain a level inventoryincrease rate of production for periods of high demand.Answer: FalseDifficulty: Easy20. A company’s ability to find a balance b etween responsiveness andefficiency that best matches the needs of the customer it is targetingis the key to achieving strategic fit.Answer: TrueDifficulty: Moderate21. Many obstacles, such as growing product variety and shorter life cycles,have made it increasingly difficult for supply chains to achievestrategic fit.Answer: TrueDifficulty: ModerateMultiple Choice1. Which of the following is not a major driver of supply chain performance?a. Facilitiesb. Inventoryc. Transportationd. Informatione. All of the above are major drivers of supply chain performance.Answer: eDifficulty: Easy2. Which of the following is not a major driver of supply chain performance?a. Customersb. Facilitiesc. Inventoryd. Transportatione. InformationAnswer: aDifficulty: Moderate3. The places in the supply chain network where product is stored, assembled,or fabricated are known asa. facilities.b. inventory.c. transportation.d. information.e. customers.Answer: aDifficulty: Easy4. All raw materials, work in process, and finished goods within a supplychain are known asa. facilities.b. inventory.c. transportation.d. information.e. customers.Answer: bDifficulty: Easy5. Moving inventory from point to point in the supply is known asa. facilities.b. inventory.c. transportation.d. information.e. customers.Answer: cDifficulty: Easy6. The data and analysis concerning facilities, inventory, transportation, andcustomers throughout the supply chain is known asa. facilities.b. inventory.c. transportation.d. information.e. customers.Answer: dDifficulty: Easy7. The two major types of facilities area. distribution sites and storage sites.b. production sites and distribution sites.c. production sites and storage sites.d. retail sites and distribution sites.e. distribution sites and inventory sites.Answer: cDifficulty: Moderate8. Which component of the supply chain decision-making framework would beestablished first?a. Customer strategyb. Supply chain strategyc. Supply chain structured. Competitive strategye. Replenishment strategyAnswer: dDifficulty: Moderate9. Which component of the supply chain decision-making framework would beestablished second?a. Customer strategyb. Supply chain strategyc. Supply chain structured. Competitive strategye. Replenishment strategyAnswer: bDifficulty: Moderate10. Which component of the supply chain decision-making framework would be usedto reach the performance level dictated by the supply chain strategy?a. Customer strategyb. Supply chain strategyc. Supply chain structured. Competitive strategye. Replenishment strategyAnswer: cDifficulty: Easy11. Which of the following is not a component of facilities decisions?a. Locationb. Capacityc. Operations methodologyd. Warehousing methodologye. All of the above are components of facilities decisions.Answer: eDifficulty: Moderate12. Which of the following is not a component of facilities decisions?a. Warehousing methodologyb. Forecasting methodologyc. Operations methodologyd. Capacitye. LocationAnswer: bDifficulty: Moderate13. Which of the following statements concerning decisions regarding locationof facilities is false?a. Deciding where a company will locate its facilities constitutes alarge part of the design of a supply chain.b. A basic trade-off here is whether to centralize to gain economiesof scale or decentralize to become more responsive by beingcloser to the customer.c. Companies must also consider a host of issues related to thevarious characteristics of the local area in which the facilitymay be situated.d. All of these statements are true.e. None of these statements are true.Answer: dDifficulty: Moderate14. Which of the following is not an issue companies need to consider infacility location decisions?a. quality of workersb. product developmentc. proximity to customers and the rest of the networkd. cost of facilitye. tax effectsAnswer: bDifficulty: Moderate15. Which of the following is not an issue companies need to consider infacility location decisions?a. quality of workersb. availability of infrastructurec. proximity to customers and the rest of the networkd. cost of facilitye. All of the above are issues companies need to consider in facilitylocation decisions.Answer: eDifficulty: Moderate16. Excess capacitya. allows a facility to be very flexible and to respond to wideswings in the demands placed on it.b. costs money and therefore can decrease efficiency.c. requires proximity to customers and the rest of the network.d. both a and be. all of the aboveAnswer: dDifficulty: Moderate17. Which of the following is a characteristic of a facility with excesscapacity?a. will likely be more efficient per unit of product it producesthan one with a lot of unused capacityb. would be very flexible and to respond to wide swings in thedemands placed on itc. would be considered a high utilization facilityd. will have difficulty responding to demand fluctuationse. none of the aboveAnswer: aDifficulty: Easy18. A facility with little excess capacitya. will likely be more efficient per unit of product it producesthan one with a lot of unused capacity.b. would be considered a high utilization facility.c. will have difficulty responding to demand fluctuations.d. All of the above are true.e. None of the above are true.Answer: dDifficulty: Moderate19. Which of the following would be a characteristic of a facility with littleexcess capacity?a. allows a facility to be very flexible and to respond to wide swingsin the demands placed on itb. costs money and therefore can decrease efficiencyc. requires proximity to customers and the rest of the networkd. will likely be more efficient per unit of product it producese. none of the aboveAnswer: dDifficulty: Moderate20. Which of the following is not a warehousing methodology?a. Warehouse unit storageb. Stock keeping unit (SKU) storagec. Job lot storaged. Cross-dockinge. All of the above are warehousing methodologies.Answer: aDifficulty: Moderate21. The warehousing methodology that uses a traditional warehouse to store allof one type of product together isa. warehouse unit storage.b. stock keeping unit (SKU) storage.c. job lot storage.d. cross-docking.e. none of the aboveAnswer: bDifficulty: Moderate22. The warehousing methodology in which all the different types of productsneeded to perform a particular job or satisfy a particular type of customer are stored together isa. warehouse unit storage.b. stock keeping unit (SKU) storage.c. job lot storage.d. cross-docking.e. none of the aboveAnswer: cDifficulty: Moderate23. The following warehousing methodology is one in which goods are notactually warehoused in a facility. Instead, trucks from suppliers, each carrying a different type of product, deliver goods to a facility. There the inventory is broken into smaller lots and quickly loaded onto store-bound trucks that carry a variety of products, some from each of thesupplier trucks.a. warehouse unit storageb. stock keeping unit (SKU) storagec. job lot storaged. cross-dockinge. none of the aboveAnswer: dDifficulty: Moderate24. All of the following are components of inventory decisions excepta. cycle inventory.b. safety inventory.c. seasonal inventory.d. sourcing.e. All of the above are components of inventory decisions.Answer: eDifficulty: Easy25. All of the following are components of inventory decisions excepta. capacity.b. cycle inventory.c. safety inventory.d. seasonal inventory.e. sourcing.Answer: aDifficulty: Easy26. The average amount of inventory used to satisfy demand between receipt ofsupplier shipments is referred to asa. cycle inventory.b. safety inventory.c. seasonal inventory.d. sourcing.e. none of the aboveAnswer: aDifficulty: Moderate27. The inventory that is built up to counter predictable variability in demandis calleda. cycle inventory.b. safety inventory.c. seasonal inventory.d. sourcing.e. none of the aboveAnswer: cDifficulty: Moderate28. The inventory held in case demand exceeds expectation in order to counteruncertainty is calleda. cycle inventory.b. safety inventory.c. seasonal inventory.d. sourcing.e. none of the aboveAnswer: bDifficulty: Moderate29. The set of business processes required to purchase goods and services isknown asa. cycle inventory.b. safety inventory.c. seasonal inventory.d. sourcing.e. none of the aboveAnswer: dDifficulty: Easy30. Cycle inventory decisions involvea. how much to order for replenishment.b. how often to place orders.c. a basic trade-off between the cost of holding larger lots ofinventory and the cost of ordering product frequently.d. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate31. Cycle inventory is used becausea. the world is perfectly predictable.b. demand is uncertain and may exceed expectations.c. it involves making a trade-off between the costs of having toomuch inventory and the costs of losing sales due to not havingenough inventory.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Moderate32. Seasonal inventory should be used whena. a company can rapidly change the rate of its production system ata very low cost.b. changing the rate of production is expensive (e.g., when workersmust be hired or fired).c. adjusting to a period of low demand without incurring large costs.d. the world is perfectly predictable.e. production rate is flexible.Answer: aDifficulty: Hard33. Sourcing involvesa. deciding the tasks that will be outsourced and those that will beper-formed within the firm.b. deciding whether to source from a single supplier or a portfolioof suppliers.c. identifying the set of criterion that will be used to selectsuppliers and measure their performance.d. selecting suppliers and negotiating contracts with them.e. all of the aboveAnswer: eDifficulty: Easy34. Which of the following are key components of transportation decisions whendesigning and operating a supply chain?a. Mode of transportationb. Route and network selectionc. In-house or outsourced. all of the abovee. none of the aboveAnswer: dDifficulty: Moderate35. Which of the following are key components of transportation decisions whendesigning and operating a supply chain?a. Software selectionb. Mode of transportationc. Source selectiond. Warehouse selectione. none of the aboveAnswer: bDifficulty: Easy36. Which of the following are key components of information that must beanalyzed to increase efficiency and improve effectiveness in a supply chain?a. Push versus pullb. Coordination and information sharingc. Forecasting and aggregate planningd. Pricing and revenue managemente. all of the aboveAnswer: eDifficulty: Moderate37. Which of the following are key components of information that must beanalyzed to increase efficiency and improve effectiveness in a supply chain?a. Software selectionb. Source selectionc. Warehouse selectiond. Forecasting and aggregate planninge. none of the aboveAnswer: dDifficulty: Moderate38. When all the different stages of a supply chain work toward the objectiveof maximizing total supply chain profitability, rather than each stagedevoting itself to its own profitability without considering total supply chain profit, it is known asa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: aDifficulty: Easy39. The art and science of making projections about what future demand andconditions will be isa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: bDifficulty: Easy40. Transforming forecasts into plans of activity to satisfy the projecteddemand is known asa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: cDifficulty: Easy41. The process by which a firm decides how much to charge customers for itsgoods and services isa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: eDifficulty: Easy42. The use of differential pricing over time or customer segments to maximizeprofits from a limited set of supply chain assets isa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: dDifficulty: Moderate43. Which of the following are technologies that share and analyze informationin the supply chain?a. Electronic Data Interchange (EDI)b. Internetc. Enterprise Resource Planning (ERP)d. Supply Chain Management (SCM) softwaree. all of the aboveAnswer: eDifficulty: Easy44. Which of the following are technologies that share and analyze informationin the supply chain?a. Internetb. Enterprise Data Planning (EDP)c. Electronic Resource Interchange (ERI)d. Chain Management (CM) softwaree. none of the aboveAnswer: aDifficulty: Moderate45. Which of the following are obstacles to achieving strategic fit?a. Increasing variety of productsb. Decreasing product lifecyclesc. Increasingly demanding customersd. Fragmentation of supply chain ownershipe. all of the aboveAnswer: eDifficulty: Easy46. Which of the following are obstacles to achieving strategic fit?a. Difficulty executing new strategiesb. Globalizationc. Increasingly demanding customersd. Fragmentation of supply chain ownershipe. all of the aboveAnswer: eDifficulty: Moderate47. Which of the following is not an obstacle to achieving strategic fit?a. Increasing variety of productsb. Decreasing product lifecyclesc. Increasingly demanding customersd. Consolidation of supply chain ownershipe. none of the aboveAnswer: dDifficulty: ModerateEssay/Problems1. List and define the four major drivers of supply chain performance.Answer: Facilities are the places in the supply chain network whereproduct is stored, assembled, or fabricated. The two major types offacilities are production sites and storage sites.Inventory is all raw materials, work in process, and finished goodswithin a supply chain. Inventory is an important supply chain driverbecause changing inventory policies can dramatically alter the supply chain’s efficiency and responsiveness.Transportation entails moving inventory from point to point in thesupply chain. Transportation can take the form of many combinations of modes and routes.Information consists of data and analysis concerning facilities,inventory, transportation, and customers throughout the supply chain.Information is potentially the biggest driver of performance in thesupply chain as it directly affects each of the other drivers.Difficulty: Moderate2. Explain the supply chain decision-making framework and the role of thefour major drivers.Answer: The goal of a supply chain strategy is to strike the balancebetween responsiveness and efficiency, resulting in a strategic fit with the competitive strategy. To reach this goal, a company uses the foursupply chain drivers discussed earlier. For each of the individualdrivers, supply chain managers must make a trade-off between efficiency and responsiveness. The combined impact of these four drivers thendetermines the responsiveness and efficiency of the entire supply chain.Most companies begin with a competitive strategy and then decide whattheir supply chain strategy ought to be. The supply chain strategydetermines how the supply chain should perform with respect toefficiency and responsiveness. The supply chain must then use the supply chain drivers to reach the performance level the supply chain strategydictates.Difficulty: Moderate3. Explain the basic trade-off between responsiveness and efficiency foreach of the major drivers of supply chain performance.Answer: The fundamental trade-off when making facilities decisions isbetween the cost of the number, location, and type of facilities(efficiency) and the level of responsiveness that these facilitiesprovide the company’s customers.The fundamental trade-off when making inventory decisions is betweenresponsiveness and efficiency. Increasing inventory will generally make the supply chain more responsive to the customer. This choice, however, comes at a cost as the added inventory decreases efficiency. Therefore,a supply chain manager can use inventory as one of the drivers forreaching the level of responsiveness and efficiency the competitivestrategy targets.The fundamental trade-off for transportation is between the cost oftransporting a given product (efficiency) and the speed with which that product is transported (responsiveness). The transportation choiceinfluences other drivers such as inventory and facilities. When supplychain managers think about making transportation decisions, they framethe decision in terms of this trade-off.Good information systems can help a firm improve both its responsiveness and efficiency. The information driver is used to improve theperformance of other drivers and the use of information is based on the strategic position the other drivers support. Accurate information canhelp a firm improve efficiency by decreasing inventory andtransportation costs. Accurate information can improve responsiveness by helping a supply chain better match supply and demand.Difficulty: Moderate4. Explain the role of each of the major drivers of supply chainperformance.Answer: Facilities are the where of the supply chain if we think ofinventory as what is being passed along the supply chain andtransportation as how it is passed along. They are the locations to orfrom which the inventory is transported. Within a facility, inventory is either processed or transformed into another state (manufacturing) or it is stored before being shipped to the next stage (warehousing).Inventory exists in the supply chain because of a mismatch betweensupply and demand. An important role that inventory plays in the supplychain is to increase the amount of demand that can be satisfied byhaving product ready and available when the customer wants it. Anothersignificant role inventory plays is to reduce cost by exploiting anyeconomies of scale that may exist during both production anddistribution. Inventory is spread throughout the supply chain from rawmaterials to work in process to finished goods that suppliers,manufacturers, distributors, and retailers hold.Inventory is a major source of cost in a supply chain and it has a hugeimpact on responsiveness. The location and quantity of inventory canmove the supply chain from one end of the responsiveness spectrum to the other.Inventory also has a significant impact on the material flow time in asupply chain. Material flow time is the time that elapses between thepoint at which Another important area where inventory has a significantimpact is throughput.Inventory and flow time are synonymous in a supply chain. Managersshould use actions that lower the amount of inventory needed withoutincreasing cost or reducing responsiveness, because reduced flow timecan be a significant advantage in a supply chain.Transportation moves product between different stages in a supply chain.Like the other supply chain drivers, transportation has a large impacton both responsiveness and efficiency. Faster transportation, whether in the form of different modes of transportation or different amounts being transported, allows a supply chain to be more responsive but reduces its efficiency. The type of transportation a company uses also affects theinventory and facility locations in the supply chain.Information could be overlooked as a major supply chain driver becauseit does not have a physical presence. Information, however, deeplyaffects every part of the supply chain. Its impact is easy tounderestimate as information affects a supply chain in many differentways. Information serves as the connection between the supply chain’svarious stages, allowing them to coordinate and bring about many of thebenefits of maximizing total supply chain profitability. Information is also crucial to the daily operations of each stage in a supply chain. For instance, a production scheduling system uses information on demand to create a schedule that allows a factory to produce the right products in an efficient manner. A warehouse management system uses information to create visibility of the warehouse’s inventory. The company can then use this information to determine whether new orders can be filled.Difficulty: Hard5. Explain the role of each of the major drivers of supply chainperformance in the competitive strategy.Answer: Facilities and their corresponding capacities to perform theirfunctions are a key driver of supply chain performance in terms ofresponsiveness and efficiency. For example, companies can gain economies of scale when a product is manufactured or stored in only one location;this centralization increases efficiency. The cost reduction, however,comes at the expense of responsiveness, as many of a company’scustomers may be located far from the production facility. The oppositeis also true. Locating facilities close to customers increases thenumber of facilities needed and consequently reduces efficiency. If thecustomer demands and is willing to pay for the responsiveness thathaving numerous facilities adds, however, then this facilities decisionhelps meet the company’s competitive strategy goals.Inventory plays a significant role in a supply chain’s ability tosupport a firm’s competitive strategy. If a firm’s competitivestrategy requires a very high level of responsiveness, a company can use inventory to achieve this responsiveness by locating large amounts ofinventory close to the customer. Conversely, a company can also useinventory to make itself more efficient by reducing inventory throughcentralized stocking. The latter strategy would support a competitivestrategy of being a low-cost producer. The trade-off implicit in theinventory driver is between the responsiveness that results from moreinventory and the efficiency that results from less inventory.The role of transportation in a company’s competitive strategy figuresprominently when the company is considering the target customer’s needs.If a firm’s competitive strategy targets a customer that demands a very high level of responsiveness, and that customer is willing to pay forthis responsiveness, then a firm can use transportation as one driverfor making the supply chain more responsive. The opposite is true aswell. If a company’s competitive strategy targets customers whose maindecision criterion is price, then the company can use transportation tolower the cost of the product at the expense of responsiveness. As acompany may use both inventory and transportation to increaseresponsiveness or efficiency, the optimal decision for the company often means finding the right balance between the two.。
供应链管理课后习题答案
供应链管理课后习题答案供应链管理课后习题答案一、什么是供应链管理？供应链管理是指将不同环节的供应商、生产商、分销商和零售商等各个参与者之间的活动和流程进行协调和整合，以最大程度地提高整个供应链的效率和效益的管理方法。
它涉及到从原材料采购到产品生产、物流运输、库存管理、销售和售后服务等各个环节的协调和优化。
二、供应链管理的重要性供应链管理的重要性体现在以下几个方面：1. 提高效率和降低成本：通过优化供应链各个环节的协调和流程，可以减少物流时间和库存成本，提高生产效率和交付速度，从而降低整体成本。
2. 提高客户满意度：供应链管理可以确保产品按时交付，减少缺货和延迟交货的情况，提高客户满意度和忠诚度。
3. 增加竞争力：通过供应链管理，企业可以更好地应对市场需求的变化，提供更加灵活和个性化的产品和服务，增强竞争力。
4. 优化资源配置：供应链管理可以帮助企业合理配置资源，避免资源浪费和过度投资，提高资源利用效率。
5. 降低风险：通过供应链管理，企业可以更好地应对供应链中的风险，如供应商倒闭、自然灾害等，降低风险对企业的影响。
三、供应链管理的关键要素供应链管理的关键要素包括供应商管理、物流管理、库存管理、生产计划和协调以及信息流管理等。
1. 供应商管理：包括供应商选择、合同管理、供应商绩效评估等，确保供应商能够按时提供符合质量要求的原材料和零部件。
2. 物流管理：包括运输、仓储、配送等环节的协调和管理，确保产品能够按时到达目的地。
3. 库存管理：包括库存的控制、预测和优化等，确保库存水平适当，避免库存过高或过低。
4. 生产计划和协调：包括生产计划的制定、生产进度的监控和协调等，确保生产能够按时完成。
5. 信息流管理：包括信息的收集、传递和分析等，确保信息能够及时准确地在供应链中流动，以支持决策和协调。
四、供应链管理的挑战和解决方案供应链管理面临着一些挑战，如需求不确定性、供应链中的风险、信息不对称等。
为了应对这些挑战，可以采取以下解决方案：1. 加强合作和协作：建立长期稳定的合作关系，加强供应链各个环节之间的沟通和协作，共同应对挑战。
（完整版）供应链管理_第三版_Unit1_习题与答案
（完整版）供应链管理_第三版_Unit1_习题与答案Chapter 1Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved in supplyingcomponents needed for manufacturing.Answer: FalseDifficulty: Moderate2. A supply chain could be more accurately described as a supply network orsupply web.Answer: TrueDifficulty: Moderate3. The objective of every supply chain is to maximize the overall value generated.Answer: TrueDifficulty: Easy4. Every supply chain must include all 5 stages.Answer: FalseDifficulty: Easy5. The cycle view of a supply chain holds that the processes in a supply chain aredivided into a series of activities performed at the interface between successivestages.Answer: TrueDifficulty: Moderate6. The push/pull view of a supply chain holds that theprocesses in a supply chainare divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Easy7. The objective of customer order entry is to maintain a record of product receiptand complete payment.Answer: FalseDifficulty: Hard8. The replenishment cycle occurs at the retailer/distributor interface.Answer: TrueDifficulty: Hard9. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: FalseDifficulty: Moderate10. The procurement cycle occurs at the manufacturer/supplier interface.Answer: TrueDifficulty: Easy11. The cycle view of the supply chain is useful when considering operationaldecisions, because it specifies the roles and responsibilities of each member of the supply chain.Answer: TrueDifficulty: Moderate12. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it categorizes processesbased on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Moderate13. Pull processes may also be referred to as reactive processes.Answer: TrueDifficulty: Easy14. Pull processes may also be referred to as speculative processes.Answer: FalseDifficulty: Easy15. All supply chain activities within a firm belong to one of three macro processes –CRM, ISCM and SRM.Answer: TrueDifficulty: Easy16. There is a close connection between the design and management of supplychain flows and the success of a supply chain.Answer: TrueDifficulty: EasyEssay/Problems1. Explain the 3 decision phases (categories) that must be made in a successfulsupply chain.Answer: The 3 decision phases that occur within a supply chain are supply chain strategy (or design), supply chain planningand supply chain operation. Decisions relate to the flow of information, product and funds. The difference between categories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a companydetermines what the chain’s configurations will be, how resources will beallocated, and what processes each stage will perform. This will establish thestructure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning phasemust work within the constraints established in the strategy phase. Planningdecisions include which markets to supply from which locations, subcontractingof manufacturing, inventory policies and timing and size of marketing promotions.The supply chain operation phase operates on a weekly or daily time horizon and deals with decisions concerning individual customer orders.Difficulty: Hard答：决策的3阶段发生在一个供应链的供应链战略（或设计），供应链与供应链运作。
供应链管理(第3版)-“课后训练”参考答案.doc
“课后训练”参考答案第一章主要概念供应链是围绕核心企业，通过对信息流、物流、资金流的控制，从采购原材料开始，制成中间产品以及最终产品，最后由销售网络把产品送到消费者手中的将供应商、制造商、分销商、零售商、直到最终用户连成的一个整体的增值网链结构单元供应链由一家企业的直接供货商和直接客户组成，包括了从需到供的循环。
它是供应链的最基本模式产业供应链(extended supply chain)由单元供应链组成，是企业联合其他上下游企业，通过联盟和外包等各种合作方式建立一条经济利益相关、业务关系紧密、优势互补的产业供需关系网链，企业充分利用产业供应链上的资源来适应新的竞争环境，实现合作优化，共同增强竞争力。
全球供应链是在全球范围内组合供应链，是企业根据需要在世界各地选取最有竞争力的合作伙伴，结成全球供应链网络，以实现该供应链的最优化供应链管理是为满足服务水平要求，将供应商、生产商、销售商、物流商到最终用户结成网链来组织生产与销售商品，并通过商流、物流、信息流、资金流系统设计、计划、运行和控制等活动达到降低系统总成本的预期目的，它是供应链商流、物流、信息流、资金流以及合作者关系等规划、设计、运营、控制过程进行一体化的集成管理思想、方法和技术体系一体化物流是指原料、半成品和成品的生产、供应、销售环节结合成有机整体，进行系统计划与协调的活动重点实务企业供应链结构分析：能够根据实际运作绘制企业供应链结构；效率型供应链、反应型供应链与功能性产品和创新性产品的匹配：能够明确效率型供应链与功能性产品、反应型供应链和创新性产品的匹配关系。
习题与训练一、判断题1．√2．×3．√4．√5．×二、选择题1．A2．A3．D4．D5．A三、简答题1．供应链有发散网结构、会聚网结构、T形网结构等三种结构。
供应链主要具有以下特征：(1)全局性；(2)复杂性；(3)动态性；(4)交叉性；(5)增值性；(6)面向用户需求。
供应链管理第三版Unit习题与答案
供应链管理第三版Unit习题与答案Chapter 1Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved in supplyingcomponents needed for manufacturing.Answer: FalseDifficulty: Moderate2. A supply chain consists of all parties involved, directly or indirectly, in fulfilling acustomer request.Answer: TrueDifficulty: Moderate3. A supply chain could be more accurately described as a supply network orsupply web.Answer: TrueDifficulty: Moderate4. The objective of every supply chain is to maximize the overall value generated.Answer: TrueDifficulty: Easy5. The objective of every supply chain is to maximize the value generated for themanufacturing component of the supply chain.Answer: FalseDifficulty: Moderate6. Every supply chain must include all 5 stages.Answer: FalseDifficulty: Easy7. The cycle view of a supply chain holds that the processes in a supply chain aredivided into a series of activities performed at the interface between successivestages.Answer: TrueDifficulty: Moderate8. The cycle view of a supply chain holds that the processes in a supply chain aredivided into 2 categories depending on whether they are initiated in response toor in anticipation of customer orders.Answer: FalseDifficulty: Moderate9. The push/pull view of a supply chain holds that the processes in a supply chainare divided into 2 categories depending on whether they are initiated in responseto or in anticipation of customer orders.Answer: TrueDifficulty: Easy10. The push/pull view of a supply chain holds that the processes in a supply chainare divided into a series of activities performed at the interface betweensuccessive stages.Answer: FalseDifficulty: Easy11. The objective of the customer arrival process is to maximize the conversion ofcustomer arrivals to customer orders.Answer: TrueDifficulty: Moderate12. The objective of the customer arrival process is to ensure thatorders are quicklyand accurately entered and communicated to other affected supply chainprocesses.Answer: FalseDifficulty: Moderate13. The objective of customer order entry is to ensure that orders are quickly andaccurately entered and communicated to other affected supply chain processes.Answer: TrueDifficulty: Moderate14. The objective of customer order entry is to maintain a record of product receiptand complete payment.Answer: FalseDifficulty: Hard15. The replenishment cycle occurs at the retailer/distributor interface.Answer: TrueDifficulty: Hard16. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17. The replenishment cycle is initiated when a supermarket runs out of stock of aparticular item.Answer: TrueDifficulty: Hard18. The replenishment cycle is initiated when customers load items intended forpurchase into their carts.Answer: FalseDifficulty: Hard19. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: TrueDifficulty: Moderate20. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: FalseDifficulty: Moderate21. The production scheduling process in the manufacturing cycle is similar to theorder entry process in the replenishment cycle.Answer: TrueDifficulty: Hard22. The production scheduling process in the manufacturing cycle is similar to theorder fulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23. The procurement cycle occurs at the manufacturer/supplier interface.Answer: TrueDifficulty: Easy24. The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25. The cycle view of the supply chain is useful when considering operationaldecisions, because it specifies the roles and responsibilities of each member ofthe supply chain.Answer: TrueDifficulty: Moderate26. The cycle view of the supply chain is useful when considering operationaldecisions, because it categorizes processes based on whether they are initiatedin response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate27. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it categorizes processesbased on whether they are initiated in response to or in anticipation of customerorders.Answer: TrueDifficulty: Moderate28. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it specifies the roles andresponsibilities of each member of the supply chain.Answer: FalseDifficulty: Moderate29. Pull processes may also be referred to as reactive processes.Answer: TrueDifficulty: Easy30. Pull processes may also be referred to as speculative processes.Answer: FalseDifficulty: Easy31. Push processes may also be referred to as speculative processes.Answer: TrueDifficulty: Easy32. Push processes may also be referred to as reactive processes.Answer: FalseDifficulty: Easy33. All supply chain activities within a firm belong to one of three macro processes 每CRM, ISCM and SRM.Answer: TrueDifficulty: Easy34. There is a close connection between the design and management of supplychain flows and the success of a supply chain.Answer: TrueDifficulty: EasyMultiple Choice1. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manufacturerse. All of the above are stages within a typical supply chain.Answer: eDifficulty: Easy2. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Merchandiserse. Component/Raw material suppliersAnswer: dDifficulty: Easy3. Supply chain profitability isa. not correlated to the value generated by the various stages of the supplychain.b. the total profit to be shared across all supply chain stages.c. the difference between the revenue generated from the customer and theoverall cost across the supply chain.d. the total revenue generated by the distributor stage of the supply chain.e. b and c onlyAnswer: eDifficulty: Difficult4. Successful supply chain management requires which of the following decisionphases?a. supply chain strategy/designb. supply chain planningc. supply chain operationd. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate5. The decision phases in a supply chain includea. production scheduling.b. customer relationship management.c. supply chain operation.d. supply chain orientation.e. all of the aboveAnswer: cDifficulty: Moderate6. The cycle view of a supply chain holds thata. the processes in a supply chain are divided into 2 categories.b. the processes in a supply chain are divided into a series ofactivitiesperformed at the interface between successive stages.c. all processes in a supply chain are initiated in response to a customerorder.d. all processes in a supply chain are performed in anticipation of customerorders.e. None of the above are true.Answer: bDifficulty: Moderate7. The push/pull view of a supply chain holds thata. the processes in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.b. all processes in a supply chain are initiated in response to a customerorder.c. all response in a supply chain are performed in anticipation of customerorders. d. the processes in a supply chain are divided into 2 categories dependingon whether they are initiated in response to or in anticipation of customerorders.e. None of the above are true.Answer: dDifficulty: Moderate8. Which of the following is not a cycle in the supply chain cycle view?a. Analysis cycleb. Customer order cyclec. Replenishment cycled. Manufacturing cyclee. Procurement cycleAnswer: aDifficulty: Moderate9. Which of the following is not a cycle in the supply chain cycle view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cyclee. All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10. The customer order cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: aDifficulty: Easy11. Which of the following is not a process in the customer order cycle?a. Customer arrivalb. Customer qualificationc. Customer order entryd. Customer order fulfillmente. Customer order receivingAnswer: bDifficulty: Moderate12. Customer arrival refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership. e. none of the aboveAnswer: aDifficulty: Moderate13. The objective of the customer arrival process is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. Customer order entry isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: bDifficulty: Moderate15. The objective of customer order entry is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveDifficulty: Easy16. Customer order fulfillment refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: cDifficulty: Moderate17. The objective of customer order fulfillment is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveDifficulty: Easy18. Customer order receiving isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocates product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takes ownership.e. none of the aboveAnswer: dDifficulty: Moderate19. The replenishment cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: bDifficulty: Easy20. The processes involved in the replenishment cycle includea. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.。
(完整word版)供应链设计与管理(第3版)课后答案,选译
》》》》》》》》》》》》供应链设计与管理——概念、战略与案例研究（第3版）《《《《《《《《《《《《《（选译）第一章1.纵向一体化的企业拥有、管理并运作所有相关的业务职能。
横向一体化的企业由一些独立运营的企业组成，公司总部提供品牌、指导和一般战略。
比较并对比这两种类型企业的供应链战略。
答：纵向一体化企业旨在加强公司各业务成分之间的互动，而且经常集中地管理它们。
这样的结构，可以更容易地通过中央决策除去供应链中的不同部分之间的冲突来实现系统的整体目标。
在横向一体化公司，协调公司内部各业务的供应链通常是没有效益的。
事实上，如果横向一体化企业中的每个企业都专注于它的核心功能，并以最佳状态运行，就可能达到总体的全局最优效果。
2.如果一个企业是完全纵向一体化的，有效供应链管理是否仍然重要？答：有效供应链管理对于完全纵向一体化的公司仍然重要。
在这样的组织结构,公司的不同部门负责不同业务,通常它们都有自己的内部目标,而这些目标有时是无关联的。
这可能是由于缺乏部门之间的沟通或高层的激励政策。
比如,如果只依据收益来评估销售部门, 只依据成本来评估制造部门,公司的总体利润就难以达到最大化。
有效的供应链管理在全局最优业务操作中仍是必要的。
3.考虑一个企业重新设计其物流网络。
为数不多的几个集中仓库的优点是什么？大量靠近最终用户的仓库的优点是什么？答：少数位于市中心的仓库，允许公司利用风险分担，以提高服务水平并降低库存水平和成本。
不过，对外运输成本通常较高，交货间隔期较长。
另一方面，企业可以通过建立更多的靠近最终用户的仓库，以减少对外运输成本和交货间隔期。
然而，这种类型的系统将会使总库存水平和成本增加、规模经济下降、仓储费用增加，并且可能增加对内运输费用。
4.考虑一个企业选择运输服务提供商。
使用卡车承运商的优点是什么？使用诸如UPS这样的包裹速递公司的优点是什么？答：企业对运输服务的选择在很大程度上取决于公司要运输的产品的类型和大小，库存和交付的策略，以及对灵活性的需求：1.如果是大量而稳定的从仓库到需求点（店）运送大件物品或小件物品，货车运输会更好。
供应链管理_第三版_Unit2_习题与答案
Chapter 2Supply Chain Performance: Achieving Strategic Fit and ScopeTrue/False1. A compan/s competitive strategy defines the set of customer needs that it seeksto satisfy through its products and services.Answer: TrueDifficulty: Easy2. The value chain emphasizes the close relationship between all the functionalstrategies within a company.Answer: TrueDifficulty: Moderate3. A company,s product development strategy defines the set of customer needs that itseeks to satisfy through its products and services.Answer: FalseDifficulty: Moderate4. A company,s product development strategy specifies the portfolio of new productsthat it will try to develop.Answer: TrueDifficulty: Easy5. A company,s supply chain strategy specifies how the market will be segmentedand how the product will be positioned, priced, and promoted.Answer: FalseDifficulty: Easy6. A company,s supply chain strategy determines the nature of procurement andtransportation of materials as well as the manufacture and distribution of the product.Answer: TrueDifficulty: Easy7. The degree of supply chain responsiveness should be consistent with the implieduncertainty.Answer: TrueDifficulty: Easy8. The degree of supply chain responsiveness does not need to be consistent with theimplied uncertainty.Answer: FalseDifficulty: Moderate9. To achieve complete strategic fit, a firm must ensure that all functions in the valuechain have consistent strategies that support the competitive strategy.Answer: TrueDifficulty: Moderate10. To achieve complete strategic fit, a firm must ensure that all functions in the valuechain have diverse strategies that support functional goals.Answer: FalseDifficulty: Moderate11. Because demand and supply characteristics change, the supply chain strategy mustchange over the product life cycle if a company is to continue achieving strategic fit.Answer: TrueDifficulty: Easy12. The supply chain strategy must be established at the beginning of the product lifecycle and not changed if a company is to continue achieving strategic fit.Answer: FalseDifficulty: Easy13. To retain strategic fit, supply chain strategy must be adjusted over the life cycle of aproduct and as the competitive landscape changes.Answer: TrueDifficulty: Moderate14. The intercompany scope of strategic fit is essential today because the competitiveplaying field has shifted from company versus company to supply chain versussupply chain.Answer: TrueDifficulty: Moderate15. The intercompany scope of strategic fit is no longer relevant today because thecompetitive playing field has shifted from company versus company to supply chain versus supply chain.Answer: FalseDifficulty: Easy16. The intercompany scope of strategic fit requires firms to evaluate every action in thecontext of the entire supply chain.Answer: TrueDifficulty: Moderate17. There is a close connection between the design and management of supply chainflows and the success of a supply chain.Answer: TrueDifficulty: EasyEssav/Problems1. Discuss the two keys to the success or failure of a company.Answer. A company,s success or failure is thus closely linked to the followingkeys:1. The competitive strategy and all functional strategies must fit together to forma coordinated overall strategy. Each functional strategy must support otherfunctional strategies and help a firm reach its competitive strategy goal.2. The different functions in a company must appropriately structure theirprocesses and resources to be able to execute these strategies successfully.Difficulty: Hard答：一个公司的胜利或失败，因此是亲密相关的下列键：K竞争战略和职能战略都必需符合共同形成•个协调的总体战略。
供应链管理课后习题答案
供应链管理课后习题答案【篇一：供应链管理课后习题答案】xt>第一章1.纵向一体化的企业拥有、管理并运作所有相关的业务职能。
横向一体化的企业由一些独立运营的企业组成，公司总部提供品牌、指导和一般战略。
比较并对比这两种类型企业的供应链战略。
答：纵向一体化企业旨在使公司各业务成分之间的互动更紧密，而且经常集中地管理它们。
这样的结构，可以更容易地通过中央决策除去供应链中的不同部分之间的冲突来实现系统的整体目标。
在横向一体化公司，协调公司内部各业务的供应链通常是没有效益的。
事实上，如果横向一体化中的每个企业都专注于它的核心功能，并以最佳状态运行，就可能达到总体的全局最优效果。
2.考虑一个企业重新设计其物流网络。
为数不多的几个集中仓库的优点是什么？大量靠近最终用户的仓库的优点是什么？司利用风险分担，以提高服务水平并降低库存水平和成本。
不过，对外运输成本通常较高，交货间隔期较长。
另一方面，企业可以通过建立更多的靠近最终用户的仓库，以减少对外运输成本和交货间隔期。
然而，这种类型的系统将会使总库存水平和成本增加、规模经济下降、仓储费用增加，并且可能增加对内运输费用。
3.考虑一个企业选择运输服务提供商。
使用卡车承运商的优点是什么？使用诸如ups这样的包裹速递公司的优点是什么？答：企业对运输服务的选择在很大程度上取决于公司要运输的产品的类型和大小，库存和交付的策略，和对灵活性的需求：1.如果是大量而稳定的运送大件物品或小件物品从仓库到需求点（店），货车运输会更好。
一个很好的例子就是仓库到超市之间的杂货送货。
要注意，在本例中，我们希望的是卡车满载时货物达到卡车装载量。
2.如果由制造商/仓库直接递送顾客的是相对低成本的项目，那么用快递公司更合适。
此外，快递公司可以根据客户的个人需要灵活的提供不同的运输方式。
【篇二：供应链管理考试复习题及答案(给力版)】供应链管理？供应链是围绕核心企业，通过对信息流、物流、资金流的控制，从采购原材料开始，制成中间产品以及最终产品，最后由销售网络把产品送到消费者手中的将供应商、制造商、分销商、零售商、直到最终用户连成一个整体的功能网链结构。
供应链管理(第三版)章节练习题题库及答案
供应链管理（第三版）章节练习题题库及答案第一章供应链认知（一）判断题（1）供应链不仅是一条连接供应商到用户的物料链、信息链、资金链，而且还是一条增值链。
（T ）（2）传统管理模式是以规模化需求和区域性的卖方市场为决策背景，通过规模效应降低成本，获得效益。
（ F ）（3）供应链管理这一名词最早出现于20世纪80年代，最初是由咨询业提出的。
（T ）（4）让最终顾客更满意是供应链全体成员的共同目标,顾客满意的实质是顾客获得超出他们承担的产品价格以上的那部分“价值”。
（T ）（5）供应链管理是以同步化、集成化生产计划为指导，以各种信息技术为支持，尤其以Internet/Intranet为依托。
（T ）（6）供应链管理整体成本最小化意味着每个节点企业的成本都是最小。
（ F ）（7）从成本方面来看，供应链管理是通过注重产品最终成本来优化供应链的。
（T ）（8）由于供应链节点企业有一个共同的追求目标，所以它们之间不再有竞争性。
（F ）（9）供应链管理中的“零库存”就是指节点企业的库存为零。
（ F ）（10）从系统的观点出发，改进服务、缩短时间、提高品质与减少库存、降低成本是可以兼得的。
（T ）二、单选题1、供应链是（C）结构。
A、直链B、支链C、网链D、环状2、供应链节点企业之间是一种（A ）关系。
A、需求与供应B、支配C、平等D、利益3、供应链管理因企业战略和适应市场需求变化的需要，链上节点企业需要动态地更新，这就使得供应链具有明显的（B ）。
A、复杂性B、动态性C、交叉性D、灵活性4、从20世纪80年代初到20世纪90年代初供应链管理处于（A ）。
A、初级阶段B、发展阶段C、成熟阶段D、建设阶段5、按照道格拉斯·兰伯特的思想，企业主动召回有问题的已售商品，属于供应链业务流程的（ B ）程序？A、订单配送B、反向物流（回流）C、需求管理D、制造流程管理三、多选题1、传统“纵向一体化”管理模式存在的弊端有（ABCD ）。
供应链管理第三版Unit 习题与答案
Chapter 1Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved in supplyingcomponents needed for manufacturing.Answer: FalseDifficulty: Moderate2. A supply chain consists of all parties involved, directly or indirectly, in fulfilling acustomer request.Answer: TrueDifficulty: Moderate3. A supply chain could be more accurately described as a supply network orsupply web.Answer: TrueDifficulty: Moderate4. The objective of every supply chain is to maximize the overall value generated.Answer: TrueDifficulty: Easy5. The objective of every supply chain is to maximize the value generated for themanufacturing component of the supply chain.Answer: FalseDifficulty: Moderate6. Every supply chain must include all 5 stages.Answer: FalseDifficulty: Easy7. The cycle view of a supply chain holds that the processes in a supply chain aredivided into a series of activities performed at the interface between successivestages.Answer: TrueDifficulty: Moderate8. The cycle view of a supply chain holds that the processes in a supply chain aredivided into 2 categories depending on whether they are initiated in response toor in anticipation of customer orders.Answer: FalseDifficulty: Moderate9. The push/pull view of a supply chain holds that the processes in a supply chainare divided into 2 categories depending on whether they are initiated in responseto or in anticipation of customer orders.Answer: TrueDifficulty: Easy10. The push/pull view of a supply chain holds that the processes in a supply chainare divided into a series of activities performed at the interface betweensuccessive stages.Answer: FalseDifficulty: Easy11. The objective of the customer arrival process is to maximize the conversion ofcustomer arrivals to customer orders.Answer: TrueDifficulty: Moderate12. The objective of the customer arrival process is to ensure thatorders are quicklyand accurately entered and communicated to other affected supply chainprocesses.Answer: FalseDifficulty: Moderate13. The objective of customer order entry is to ensure that orders are quickly andaccurately entered and communicated to other affected supply chain processes.Answer: TrueDifficulty: Moderate14. The objective of customer order entry is to maintain a record of product receiptand complete payment.Answer: FalseDifficulty: Hard15. The replenishment cycle occurs at the retailer/distributor interface.Answer: TrueDifficulty: Hard16. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17. The replenishment cycle is initiated when a supermarket runs out of stock of aparticular item.Answer: TrueDifficulty: Hard18. The replenishment cycle is initiated when customers load items intended forpurchase into their carts.Answer: FalseDifficulty: Hard19. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: TrueDifficulty: Moderate20. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: FalseDifficulty: Moderate21. The production scheduling process in the manufacturing cycle is similar to theorder entry process in the replenishment cycle.Answer: TrueDifficulty: Hard22. The production scheduling process in the manufacturing cycle is similar to theorder fulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23. The procurement cycle occurs at the manufacturer/supplier interface.Answer: TrueDifficulty: Easy24. The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25. The cycle view of the supply chain is useful when considering operationaldecisions, because it specifies the roles and responsibilities of each member ofthe supply chain.Answer: TrueDifficulty: Moderate26. The cycle view of the supply chain is useful when considering operationaldecisions, because it categorizes processes based on whether they are initiatedin response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate27. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it categorizes processesbased on whether they are initiated in response to or in anticipation of customerorders.Answer: TrueDifficulty: Moderate28. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it specifies the roles andresponsibilities of each member of the supply chain.Answer: FalseDifficulty: Moderate29. Pull processes may also be referred to as reactive processes.Answer: TrueDifficulty: Easy30. Pull processes may also be referred to as speculative processes.Answer: FalseDifficulty: Easy31. Push processes may also be referred to as speculative processes.Answer: TrueDifficulty: Easy32. Push processes may also be referred to as reactive processes.Answer: FalseDifficulty: Easy33. All supply chain activities within a firm belong to one of three macro processes 每CRM, ISCM and SRM.Answer: TrueDifficulty: Easy34. There is a close connection between the design and management of supplychain flows and the success of a supply chain.Answer: TrueDifficulty: EasyMultiple Choice1. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manufacturerse. All of the above are stages within a typical supply chain.Answer: eDifficulty: Easy2. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Merchandiserse. Component/Raw material suppliersAnswer: dDifficulty: Easy3. Supply chain profitability isa. not correlated to the value generated by the various stages of the supplychain.b. the total profit to be shared across all supply chain stages.c. the difference between the revenue generated from the customer and theoverall cost across the supply chain.d. the total revenue generated by the distributor stage of the supply chain.e. b and c onlyAnswer: eDifficulty: Difficult4. Successful supply chain management requires which of the following decisionphases?a. supply chain strategy/designb. supply chain planningc. supply chain operationd. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate5. The decision phases in a supply chain includea. production scheduling.b. customer relationship management.c. supply chain operation.d. supply chain orientation.e. all of the aboveAnswer: cDifficulty: Moderate6. The cycle view of a supply chain holds thata. the processes in a supply chain are divided into 2 categories.b. the processes in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.c. all processes in a supply chain are initiated in response to a customerorder.d. all processes in a supply chain are performed in anticipation of customerorders.e. None of the above are true.Answer: bDifficulty: Moderate7. The push/pull view of a supply chain holds thata. the processes in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.b. all processes in a supply chain are initiated in response to a customerorder.c. all response in a supply chain are performed in anticipation of customerorders. d. the processes in a supply chain are divided into 2 categories dependingon whether they are initiated in response to or in anticipation of customerorders.e. None of the above are true.Answer: dDifficulty: Moderate8. Which of the following is not a cycle in the supply chain cycle view?a. Analysis cycleb. Customer order cyclec. Replenishment cycled. Manufacturing cyclee. Procurement cycleAnswer: aDifficulty: Moderate9. Which of the following is not a cycle in the supply chain cycle view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cyclee. All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10. The customer order cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: aDifficulty: Easy11. Which of the following is not a process in the customer order cycle?a. Customer arrivalb. Customer qualificationc. Customer order entryd. Customer order fulfillmente. Customer order receivingAnswer: bDifficulty: Moderate12. Customer arrival refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership. e. none of the aboveAnswer: aDifficulty: Moderate13. The objective of the customer arrival process is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. Customer order entry isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: bDifficulty: Moderate15. The objective of customer order entry is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: dDifficulty: Easy16. Customer order fulfillment refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: cDifficulty: Moderate17. The objective of customer order fulfillment is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: aDifficulty: Easy18. Customer order receiving isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocates product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takes ownership.e. none of the aboveAnswer: dDifficulty: Moderate19. The replenishment cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: bDifficulty: Easy20. The processes involved in the replenishment cycle includea. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. all of the aboveAnswer: eDifficulty: Moderate21. The processes included in the replenishment cycle include all of the followingexcepta. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. none of the aboveAnswer: eDifficulty: Moderate22. The processes included in the replenishment cycle includea. order arrival.b. production scheduling.c. retail trigger.d. manufacturing.e. receiving.Answer: cDifficulty: Moderate23. The replenishment cycle is initiated whena. the customer walks into the supermarket.b. the customer calls a mail order telemarketing center.c. customers load items intended for purchase into their carts.d. a supermarket runs out of stock of a particular item.e. a product is received into stock at a store.Answer: dDifficulty: Hard24. The manufacturing cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: cDifficulty: Easy25. The processes involved in the manufacturing cycle includea. receiving.b. manufacturing and shipping.c. production scheduling.d. order arrival.e. all of the aboveAnswer: eDifficulty: Moderate26. The processes involved in the manufacturing cycle includea. order trigger.b. production scheduling.c. order fulfillment.d. order entry.e. manufacturing order analysis.Answer: bDifficulty: Moderate27. The production scheduling process in the manufacturing cycle is similar to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the above Answer: cDifficulty: Hard28. The manufacturing and shipping process in the manufacturing cycle is equivalentto thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: bDifficulty: Hard29. The procurement cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: dDifficulty: Easy30. The relationship between the manufacturer and supplier during the procurementcycle is very similar to the relationship betweena. customer and retailer.b. retailer and distributor.c. retailer and manufacturer.d. distributor and manufacturer.e. manufacturer and customer.Answer: dDifficulty: Moderate31. The cycle view of the supply chain is useful when considering operationaldecisions, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. processes are identified as either reactive or speculative.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Hard32. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. it clearly defines the processes involved and the owners of each process.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: aDifficulty: Hard33. Which of the following statements about pull processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: dDifficulty: Easy34. Which of the following is not an accurate statement about pull processes?a. May also be referred to as speculative processes.b. Execution is initiated in response to a customer order.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: aDifficulty: Easy35. Which of the following statements about push processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in response to customer orders.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: aDifficulty: Easy36. Which of the following is not an accurate statement about push processes?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: dDifficulty: Easy37. Supply chain macro processes include which of the following?a. Customer Relationship Management (CRM)b. Internal Supply Chain Management (ISCM)c. Supplier Relationship Management (SRM)d. all of the abovee. none of the aboveAnswer: dDifficulty: Easy38. Supply chain macro processes include which of the following? a. Internal Relationship Management (IRM)b. Customer Relationship Management (CRM)c. External Relationship Management (ERM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: bDifficulty: Moderate39. Supply chain macro processes include which of the following?a. Internal Relationship Management (IRM)b. External Relationship Management (ERM)c. Supplier Relationship Management (SRM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: cDifficulty: Moderate40. Activities involved in the Customer Relationship Management (CRM) macroprocess includea. planning of internal production and storage.b. order fulfillment.c. marketing.d. supply planning.e. demand planning.Answer: cDifficulty: Hard41. Activities involved in the Customer Relationship Management (CRM) macroprocess include all of the following excepta. demand planning.b. marketing.c. sales.d. order management.e. call center management.Answer: aDifficulty: Hard42. Activities involved in the Internal Supply Chain Management (ISCM) macroprocess includea. marketing.b. order fulfillment.c. sales.d. order management.e. call center management.Answer: bDifficulty: Hard43. Activities involved in the Internal Supply Chain Management (ISCM) macroprocess include all of the following excepta. planning of internal production and storage.b. order fulfillment.c. supply planning.d. demand planning.e. order management.Answer: eDifficulty: Hard44. Activities involved in the Supplier Relationship Management (SRM) macroprocess includea. planning of internal production and storage.b. order fulfillment.c. supply planning.d. supplier evaluation and selection.e. order management.Answer: dDifficulty: Moderate45. Activities involved in the Supplier Relationship Management (SRM) macroprocess include all of the following excepta. negotiation of supply terms.b. design collaboration.c. supply planning.d. supplier evaluation and selection.e. supply collaboration.Answer: cDifficulty: Hard46. The phenomenal success of 7-Eleven Japan is attributed toa. being in the right place at the right time.b. its supply chain design and management ability.c. having 9000 locations.d. serving fresh food.e. none of the aboveAnswer: bDifficulty: Moderate47. A key issue facing Toyota isa. developing an internet marketing system.b. whether to specialize in a particular market.c. design of its global production and distribution network.d. how to implement model changes.e. all of the aboveAnswer: cDifficulty: HardEssay/Problems1. Explain the 3 decision phases (categories) that must be made in a successfulsupply chain.Answer: The 3 decision phases that occur within a supply chain are supply chainstrategy (or design), supply chain planning and supply chain operation. Decisionsrelate to the flow of information, product and funds. The difference betweencategories depends upon the frequency of each decision and the time frame overwhich it has an impact. During the supply chain strategy phase, a companydetermines what the chain＊s configurations will be, how resources will beallocated, and what processes each stage will perform. This will establish thestructure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning phasemust work within the constraints established in the strategy phase. Planningdecisions include which markets to supply from which locations, subcontractingof manufacturing, inventory policies and timing and size of marketing promotions.The supply chain operation phase operates on a weekly or daily time horizon anddeals with decisions concerning individual customer orders.Difficulty: Hard2. Describe the cycle view of the processes within a supply chain.Answer: The cycle view divides the supply chain into a series of 4 cyclesbetween the 5 different stages of a supply chain. The cycles are the customerorder cycle, replenishment cycle, manufacturing cycle and procurement cycle.The customer order cycle occurs at the customer/retailer interface and includesall processes directly involved in receiving and filling the customer. Thereplenishment cycle occurs at the retailer/distributor interface and includes allprocesses involved in replenishing retailer inventory. The manufacturing cycletypically occurs at the distributor/manufacturer (orretailer/manufacturer) interfaceand includes all processes involved in replenishing distributor (or retailer)inventory. The procurement cycle occurs at the manufacturer/supplier interfaceand includes all processes necessary to ensure that the materials are availablefor manufacturing according to schedule.Difficulty: Moderate3. Explain the push/pull view of the processes within a supply chain.Answer: The push/pull view of the supply chain divides supply chain processesinto two categories based on whether they are executed in response to acustomer order or in anticipation of customer orders. Pull processes are initiatedin response to a customer order. Push processes are initiated and performed inanticipation of customer orders. The push/pull boundary separates pushprocesses from pull processes. This view is very useful when consideringstrategic decisions relating to supply chain design, because it forces a moreglobal consideration of supply chain processes as they relate to the customer.Difficulty: Moderate4. Explain the three macro processes within a supply chain.Answer: All processes within a supply chain can be classified into three macroprocesses which are Customer Relationship Management (CRM), InternalSupply Chain Management (ISCM), and Supplier Relationship Management(SRM). Customer Relationship Management (CRM) includes all processes that focus on the interface between the firm and its customers such as marketing,sales, call center management and order management. Internal Supply ChainManagement (ISCM) includes all processes that are internal to the firm such aspreparation of demand and supply plans, preparation of inventory managementpolicies, order fulfillment and planning of capacity. Supplier RelationshipManagement (SRM) includes all processes that focus on the interface between afirm and its suppliers such as evaluation and selection of suppliers, negotiation ofsupply terms and communication regarding new products and orders.Difficulty: Moderate5. Explain why supply chain flows are important.Answer: Supply chain flows are important, because there is a close connectionbetween the design and management of supply chain flows (product, information,and cash) and the success of a supply chain. The success of many companiescan be directly traced to the design and management of an appropriate supplychain. The failure of many businesses can be linked directly to their inability toeffectively design and manage supply chain flows.Difficulty: Moderate。
供应链管理第三版习题与答案样本
Chapter 17Information Technology and the Supply ChainTrue/False1. Information is crucial to the performance of a supplychain because it provides the basis upon which supply chain managers make decisions.Answer: TrueDifficulty: Easy2. Information is the supply chain driver that serves asthe glue allowing the other three drivers to worktogether to create an integrated, coordinated supplychain.Answer: TrueDifficulty: Moderate3. Information makes the supply chain visible to amanager so that he can make decisions to improve thesupply chain’s performance.Answer: TrueDifficulty: Moderate4. Information is not necessary for management to makedecisions over a broad scope that crosses bothfunctions and companies.Answer: TrueDifficulty: Easy5. Information must be 100 percent correct in order tomake good decisions.Answer: FalseDifficulty: Moderate6. To make good decisions, a manager needs to haveaccurate information regardless of how long it takes to acquire it.Answer: FalseDifficulty: Hard7. Often companies will have large amounts of data thatare not helpful with decision making.Answer: TrueDifficulty: Moderate8. Information is only a key ingredient at each stage ofthe supply chain, not within each phase of supplychain decision making.Answer: FalseDifficulty: Moderate9. The driver of IT in the supply chain has increasinglybeen the enterprise software developed to enableprocesses both within and across companies.Answer: TrueDifficulty: Moderate10. The unsuccessful categories of software will be thosefocused on the supply chain macro processes.Answer: FalseDifficulty: Easy11. This broadening of scope across which companies makedecisions emphasizes the importance of includingprocesses all along the supply chain when makingdecisions.Answer: TrueDifficulty: Moderate12. To increase the supply chain surplus (and thereforetheir firm’s own profitability) most effectively,firms must focus primarily on improving internalprocesses.Answer: FalseDifficulty: Moderate13. Functional performance is important to customersbecause it provides them with capabilities to create a competitive advantage.Answer: TrueDifficulty: Moderate14. The ability to integrate is important to a customerbecause applications that are easy to integrate aregenerally harder to get implemented and producingvalue.Answer: FalseDifficulty: Moderate15. Firms that work well with implementation partners andbuild up large groups of customers trained on theirsolutions have built a highly defensible position.Answer: TrueDifficulty: Moderate16. The goal of the CRM macro process is to negotiate aneffective contract that establishes parameters for asupplier in a way that best meets enterprise needs.Answer: FalseDifficulty: Hard17. Weakness in the CRM process results in demand beinglost and a poor customer experience because orders are not processed and executed effectively.Answer: TrueDifficulty: Easy18. CRM processes are crucial to the supply chain becauseof the lack of interaction between an enterprise andits customers.Answer: False。
供应链管理_第三版_Unit3_习题与答案
Chapter 3Supply Chain Drivers and ObstaclesTrue/False1. The major drivers of supply chain performance are customers, facilities, inventory,transportation, and information.Answer: FalseDifficulty: Moderate2. The two major types of facilities are production sites and storage sites.Answer: TrueDifficulty: Moderate3. Inventory is an important supply chain driver because changing inventory policiescan dramatically alter the supply chain’s efficiency and responsiveness.Answer: TrueDifficulty: Moderate4. Information is potentially the biggest driver of performance in the supply chain asit directly affects each of the other drivers.Answer: TrueDifficulty: Easy5. A facility with little excess capacity will likely be no more or less efficient per unitof product it produces than one with a lot of unused capacity.Answer: FalseDifficulty: Easy6. The high utilization facility will have no more difficulty responding to demandfluctuations than one with a lot of unused capacity.Answer: FalseDifficulty: Easy7. Warehouse unit storage is the warehousing methodology that uses a traditionalwarehouse to store all of one type of product together.Answer: FalseDifficulty: Moderate8. The components of inventory decisions include capacity, cycle inventory, safetyinventory, seasonal inventory, and sourcing.Answer: FalseDifficulty: Easy9. Cycle inventory is inventory that is built up to counter predictable variability indemand.Answer: FalseDifficulty: Easy10. Seasonal inventory is inventory that is built up to counter predictable variability indemand.Answer: TrueDifficulty: Moderate11. A company’s ability to find a balance between responsiveness and efficiency thatbest matches the needs of the customer it is targeting is the key to achievingstrategic fit.Answer: TrueDifficulty: Moderate12. Many obstacles, such as growing product variety and shorter life cycles, havemade it increasingly difficult for supply chains to achieve strategic fit.Answer: TrueDifficulty: ModerateEssay/Problems1. List and define the four major drivers of supply chain performance.Answer: Facilities are the places in the supply chain network where product isstored, assembled, or fabricated. The two major types of facilities are production sites and storage sites.Inventory is all raw materials, work in process, and finished goods within a supply chain. Inventory is an important supply chain driver because changing inventory policies can dramatically alter the supply chain’s efficiency and responsiveness.Transportation entails moving inventory from point to point in the supply chain.Transportation can take the form of many combinations of modes and routes.Information consists of data and analysis concerning facilities, inventory,transportation, and customers throughout the supply chain. Information ispotentially the biggest driver of performance in the supply chain as it directlyaffects each of the other drivers.Difficulty: Moderate答：设施的地方是在供应链网络，产品是存储，组装，或制成的。
供应链管理-第三版-Unit2-习题与答案
供应链管理-第三版-Unit2-习题与答案Chapter 2Supply Chain Performa nee: Achiev ing Strategic Fit and ScopeTrue/False1. A compa ny' s competitive strategy defi nes the set of customer n eeds thatit seeks to satisfy through its products and services.An swer: TrueDifficulty: Easy2. The value chai n emphasizes the close relati on ship betwee n all the fun cti onalstrategies withi n a compa ny.An swer: TrueDifficulty: Moderate3. A company' s product development strategy defines the set of customer needs that itseeks to satisfy through its products and services.An swer: FalseDifficulty: Moderate4. A company' s product development strategy specifies the portfolio of new products thatit will try to develop.An swer: TrueDifficulty: Easy5. A compa ny' s supply cha in strategy specifies how the market will b esegme nted and how the product will be positi on ed, priced, and promoted.An swer: False Difficulty: Easy6. A company' s supply chain strategy determines the nature of procurement andtransportation of materials as well as the manufacture and distribution ofthe product.An swer: TrueDifficulty: Easy7. The degree of supply cha in resp on sive ness should be con siste nt with the implied uncerta in ty.An swer: TrueDifficulty: Easy8. The degree of supply chain responsiveness does not need to be consistentwith the implied un certa in ty.Answer: FalseDifficulty: Moderate9. To achieve complete strategic fit, a firm must ensure that all functions in the value chainhave consistent strategies that support the competitive strategy.Answer: TrueDifficulty: Moderate10. To achieve complete strategic fit, a firm must ensure that all functions in the value chain have diverse strategies that support functional goals. Answer: False Difficulty: Moderate11. Because demand and supply characteristics change, the supply chain strategy mustchange over the product life cycle if a company is to continueachieving strategic fit.Answer: TrueDifficulty: Easy12. The supply chain strategy must be established at the beginning of the product life cycleand not changed if a company is to continue achieving strategic fit.Answer: FalseDifficulty: Easy13. To retain strategic fit, supply chain strategy must be adjusted over the life cycle of a product and as the competitive landscape changes. Answer: True Difficulty: Moderate14. The intercompany scope of strategic fit is essential today because the competitiveplaying field has shifted from company versus company to supply chain versus supply chain.Answer: TrueDifficulty: Moderate15. The intercompany scope of strategic fit is no longer relevant today because thecompetitive playing field has shifted from company versus company to supply chain versus supply chain.Answer: FalseDifficulty: Easy16. The intercompany scope of strategic fit requires firms to evaluate every action in thecontext of the entire supply chain.Answer: TrueDifficulty: Moderate17. There is a close connection between the design andmanagement of supply cha in flowsand the success of a supply cha in.An swer: TrueDifficulty: EasyMultiple Choice1. A compa ny' s competitive strategya. defi nes the set of customer n eeds that it seeks to satisfy through itsproducts and services.b. specifies the portfolio of new products that it will try to develop.c. specifies how the market will be segme nted and how the product will bepositi on ed, priced, and promoted.d. determ ines the n ature of procureme nt and tra nsportati on of materials aswell as manufacture and distributi on of the product.e. determ ines how it will obta in and maintain the appropriate set of skills andabilities to meet customer n eeds.An swer: aDifficulty: Moderate2. A compa ny' s product developme nt strategya. defi nes the set of customer n eeds that it seeks to satisfy through itsproducts and services.b. specifies the portfolio of new products that it will try to develop.c. specifies how the market will be segme nted and how the product will bepositi on ed, priced, and promoted.d. determ ines the n ature of procureme nt and tra nsportati on of materials aswell as manufacture and distributi on of the product.e. determ ines how it will obta in and maintain the appropriate set of skills andabilities to meet customer n eeds.An swer: bDifficulty: Easy3. A company' s marketing and sales strategya. defi nes the set of customer n eeds that it seeks to satisfy through itsproducts and services.b. specifies the portfolio of new products that it will try todevelop.c. specifies how the market will be segmented and how the productwill be positioned, priced, and promoted.d. determines the nature of procurement and transportation ofmaterials as well as manufacture and distribution of the product.e. determines how it will obtain and maintain the appropriate set of skills andabilities to meet customer needs.Answer: cDifficulty: Moderate4. A company' s supply chain strategya. defines the set of customer needs that it seeks to satisfythrough its products and services.b. specifies the portfolio of new products that it will try todevelop.c. specifies how the market will be segmented and how the productwill be positioned, priced, and promoted.d. determines the nature of procurement and transportation ofmaterials as well as manufacture and distribution of the product.e. determines how it will obtain and maintain the appropriate set of skills andabilities to meet customer needs.Answer: dDifficulty: Easy5. Which of the following determines the nature of procurement of raw materials,transportation of materials to and from the company, manufacture of the product or operation to provide the service, and distribution of the product to the customer along with follow-up service?a. Competitive strategyb. Product development strategyc. Marketing and sales strategyd. Supply chain strategye. none of the aboveAnswer: dDifficulty: Easy6. Which of the following defines the set of customer needs that a company seeks tosatisfy through its products and services?a. Competitive strategyb. Product development strategyc. Marketing and sales strategyd. Supply chain strategye. none of the aboveAnswer: aDifficulty: Moderate7. Which of the following specifies how the market will be segmented and how the productwill be positioned, priced, and promoted?a. Competitive strategyb. Product development strategyc. Marketing and sales strategyd. Supply chain strategye. none of the aboveAnswer: cDifficulty: Moderate8. Which of the following specifies the portfolio of new products that a company will try todevelop?a. Competitive strategyb. Product development strategyc. Marketing and sales strategyd. Supply chain strategye. all of the aboveAnswer: bDifficulty: Easy9. A supply chain strategy includesa. supplier strategy.b. operations strategy.c. logistics strategy.d. all of the abovee. none of the aboveAnswer: dDifficulty: Moderate10. A supply chain strategy involves decisions regardinga. inventory.b. transportation.c. operating facilities.d. information flows.e. all of the aboveAnswer: eDifficulty: Moderate11. A supply chain strategy involves decisions regarding all of the followingexcepta. inventory.b. transportation.c. new product development。
供应链管理课后习题答案
供应链管理课后习题答案【篇一：供应链管理课后习题答案】xt>第一章1.纵向一体化的企业拥有、管理并运作所有相关的业务职能。
横向一体化的企业由一些独立运营的企业组成，公司总部提供品牌、指导和一般战略。
比较并对比这两种类型企业的供应链战略。
答：纵向一体化企业旨在使公司各业务成分之间的互动更紧密，而且经常集中地管理它们。
这样的结构，可以更容易地通过中央决策除去供应链中的不同部分之间的冲突来实现系统的整体目标。
在横向一体化公司，协调公司内部各业务的供应链通常是没有效益的。
事实上，如果横向一体化中的每个企业都专注于它的核心功能，并以最佳状态运行，就可能达到总体的全局最优效果。
2.考虑一个企业重新设计其物流网络。
为数不多的几个集中仓库的优点是什么？大量靠近最终用户的仓库的优点是什么？司利用风险分担，以提高服务水平并降低库存水平和成本。
不过，对外运输成本通常较高，交货间隔期较长。
另一方面，企业可以通过建立更多的靠近最终用户的仓库，以减少对外运输成本和交货间隔期。
然而，这种类型的系统将会使总库存水平和成本增加、规模经济下降、仓储费用增加，并且可能增加对内运输费用。
3.考虑一个企业选择运输服务提供商。
使用卡车承运商的优点是什么？使用诸如ups这样的包裹速递公司的优点是什么？答：企业对运输服务的选择在很大程度上取决于公司要运输的产品的类型和大小，库存和交付的策略，和对灵活性的需求：1.如果是大量而稳定的运送大件物品或小件物品从仓库到需求点（店），货车运输会更好。
一个很好的例子就是仓库到超市之间的杂货送货。
要注意，在本例中，我们希望的是卡车满载时货物达到卡车装载量。
2.如果由制造商/仓库直接递送顾客的是相对低成本的项目，那么用快递公司更合适。
此外，快递公司可以根据客户的个人需要灵活的提供不同的运输方式。
【篇二：供应链管理考试复习题及答案(给力版)】供应链管理？供应链是围绕核心企业，通过对信息流、物流、资金流的控制，从采购原材料开始，制成中间产品以及最终产品，最后由销售网络把产品送到消费者手中的将供应商、制造商、分销商、零售商、直到最终用户连成一个整体的功能网链结构。
供应链设计与管理第3版课后答案选译
》》》》》》》》》》》》供应链设计与管理——概念、战略与案例研究（第3版）《《《《《《《《《《《《《（选译）第一章1.纵向一体化的企业拥有、管理并运作所有相关的业务职能。
横向一体化的企业由一些独立运营的企业组成，公司总部提供品牌、指导和一般战略。
比较并对比这两种类型企业的供应链战略。
答：纵向一体化企业旨在加强公司各业务成分之间的互动，而且经常集中地管理它们。
这样的结构，可以更容易地通过中央决策除去供应链中的不同部分之间的冲突来实现系统的整体目标。
在横向一体化公司，协调公司内部各业务的供应链通常是没有效益的。
事实上，如果横向一体化企业中的每个企业都专注于它的核心功能，并以最佳状态运行，就可能达到总体的全局最优效果。
2.如果一个企业是完全纵向一体化的，有效供应链管理是否仍然重要？答：有效供应链管理对于完全纵向一体化的公司仍然重要。
在这样的组织结构,公司的不同部门负责不同业务,通常它们都有自己的内部目标,而这些目标有时是无关联的。
这可能是由于缺乏部门之间的沟通或高层的激励政策。
比如,如果只依据收益来评估销售部门, 只依据成本来评估制造部门,公司的总体利润就难以达到最大化。
有效的供应链管理在全局最优业务操作中仍是必要的。
3.考虑一个企业重新设计其物流网络。
为数不多的几个集中仓库的优点是什么？大量靠近最终用户的仓库的优点是什么？答：少数位于市中心的仓库，允许公司利用风险分担，以提高服务水平并降低库存水平和成本。
不过，对外运输成本通常较高，交货间隔期较长。
另一方面，企业可以通过建立更多的靠近最终用户的仓库，以减少对外运输成本和交货间隔期。
然而，这种类型的系统将会使总库存水平和成本增加、规模经济下降、仓储费用增加，并且可能增加对内运输费用。
4.考虑一个企业选择运输服务提供商。
使用卡车承运商的优点是什么？使用诸如UPS这样的包裹速递公司的优点是什么？答：企业对运输服务的选择在很大程度上取决于公司要运输的产品的类型和大小，库存和交付的策略，以及对灵活性的需求：1.如果是大量而稳定的从仓库到需求点（店）运送大件物品或小件物品，货车运输会更好。
供应链物流管理课后答案 Chap003
Chapter 3: Customer Relationship Management Study Questions1.Explain the differences between transactional and relationship marketing. How do these differenceslead to increasing emphasis on logistical performance in supply chain management?Transactional marketing is generally focused towards short-term interaction with customers. Traditional marketing strategies followed this approach wherein exchanges/transactions are carried out with customers in order to increase their revenues and profits.Relationship marketing focuses on the long-term relations with the key supply chain partners such as the consumers, intermediate customers and suppliers. This strategy aims to develop and retain long term preference and loyalty because it has been realized in many industries that it is more important to obtain greater share of the purchases made by the existing customers than to attract new customers. This approach tries to identify the individual customers in order to satisfy their unique needs in the most cost-efficient and effective way. This requires a greater emphasis on logistical performance of the entire supply chain.2.Why are the four primary service outputs of spatial convenience, lot size, waiting time, and productvariety important to logistics management? Provide examples of competing firms that differ in the level of each service output provided to customers.Since every customer has different requirements regarding service outputs, spatial convenience, lot size, waiting or delivery time, and product variety represent the four generic outputs to accommodate customer requirements.Spatial convenience measures the amount of shopping time and effort that needs to be out by the customer.Higher convenience is offered by making the product available in more number of places. As an example some household furniture manufacturers offer their products through department store, mass merchandisers and other independent department stores whereas Ethan Allen offers its products only at its own retail stores.Lot size refers to the number of units that can be purchased in each transaction. A customer who wishes to buy larger quantity of items for example 12 or 24 rolls of paper towels to get a lower unit price can get it from Sam’s Club and Costco. However they can buy single rolls from grocery or convenient stores. The basic tradeoff in such purchases is between the unit price and the storage or maintenance cost of such volumes.Waiting time is the amount if time a customer has to wait between ordering and receiving products. The lower the waiting time, the higher is the level of service. Buying products from retail or grocery stores has no waiting time however if someone wants to order from a catalog or via the Internet, he has to wait for the product.Although higher waiting time is associated with inconvenience, customers are rewarded in the form of lower prices.Product variety refers to the different assortments or variety offered to the consumers and end-users.Supermarkets offer a large variety of items, whereas the warehouse stores offer a much less variety. And convenience stores offer even lesser variety.ing the ten categories of customer expectations in Table 3-2, develop your own examples of howcustomers might evaluate performance of a supplier.Reliability refers to performance of all activities by the supplier. If FedEx promises overnight delivery and fails to do that, then it will be considered unreliable, even if it is done faster than any other provider. Customers can judge reliability in terms of all aspects of basic service platform.Responsiveness refers to the customer’s expectation of the ability and willingness to provide timely service. If WalM art experiences a stockout of certain product, its supplier’s responsiveness will be measured by the tim e it takes for replenishment.Access measures the ease of contact and approachability of the supplier. For example the ease of obtaining information about the status of a pending order will measure accessibility.Communication means to proactively keeping the customer informed. If the supplier expects a shortage of raw material that can affect delivery in the future, an advance notice to the customer will not only help to explore alternative but also builds a stronger partnership.Credibility refers to the customer’s expectation that the communication from the suppliers will be believable and honest. The real essence of this measure is the completeness of the information.Security refers to the customer’s feeling of risk in doing business with a supplier. For example a customer bases its production schedule in anticipation of delivery. If the supply is delayed the customer faces the risk of changing its plans. Another aspect of security concerns the confidentiality of business dealings. For example, Solectron undertakes the manufacturing for competitors like Nortel and Cisco, so confidentiality is a major issue.Courtesy involves politeness, friendliness and respect of contact person. Since the customer may have to deal with different individuals in the supp lier’s organization, failure by one person can destroy the best efforts of all the others.Competency is judged by customers in every interaction with the suppliers. Therefore a truck driver’s competency is measured when deliveries are made, customer service personnel when phone calls are made, etc. Failure by any individual can affect the customer’s perception of the supplier.Tangibles refer to the customer’s expectation of the physical appearance of facilities, equipment and personnel. For example an old and dilapidated warehouse can be an indicator of the firm’s overall performance to the customers.Knowing the customer refers to the customer’s expectation regarding supplier’s understanding of their unique requirements and supplier willingness to adapt to those needs. For example WalMart would expect its suppliers to understand its unique need and respond to that accordingly.pare and contrast the customer service, customer satisfaction, and customer success philosophiesof supply chain management.Customer service, customer satisfaction, and customer represent three levels of customer accommodation.Customer service represents logistics role in fulfilling the marketing concept. It aims to provide the right amount of the right product at the right time at the right place in the right condition at the right price with right information. The fundamental attributes of customer service are availability, operational performance, and service reliability. Customer satisfaction measures the degree to which a customer is satisfied with the supplier’s performance. However, customer satisfactions depends on the customer’s expectations. Models have been developed to identify some of the gaps that arise due the failure of many firms to satisfy their customers.Customer success philosophy requires the firms to work very closely with the customers to understand their requirements, internal processes, competitive environment and try to make their customer successful. In contrast to the typical focus of basic service and satisfaction programs to meet standards and expectations of the customers, a customer success program tries to understand the entire supply chain, different levels of customers and tries to ensure that customer at each level is able to meet their customers.5.What is meant by value-added services? Why are these services considered essential in a customersuccess program?Value added services refer to the unique and specific activities that firms can jointly perform to enhance their efficiency and effectiveness. Such services foster customer success. These services are typically customer specific and therefore cannot be generalized. These services enable the customers to achieve their specific objectives. These are considered essential in customer service programs because by providing unique product packages, creating customized unit loads, offering unique information services, providing VMI, etc, firms enhance their customers’ success. Some of the value-added services like warehousing, transportation, proper sequencing and sorting of products involve specialists due to their flexibility and capability to concentrate on providing the required services.6. Explain the customer satisfaction “gaps” shown in Figure 3.1.The knowledge gap reflects management’s lack of knowledge or understanding of customers’ real expectations.The standards gap exists when internal performance standards do not accurately reflect those expectations.The performance gap arises when actual performance does not meet the standards for performance.Communications gaps exist when the firm does not meet its promises or commitments to customers. The perception gap exists when customers inaccurately perceive the actual performance of the firm. The satisfaction/quality gap arises when the custo mer’s perception of that performance is different from the performance that they expected.。
供应链管理课后习题答案
供应链管理课后习题答案【篇一：供应链管理课后习题答案】xt>第一章1.纵向一体化的企业拥有、管理并运作所有相关的业务职能。
横向一体化的企业由一些独立运营的企业组成，公司总部提供品牌、指导和一般战略。
比较并对比这两种类型企业的供应链战略。
答：纵向一体化企业旨在使公司各业务成分之间的互动更紧密，而且经常集中地管理它们。
这样的结构，可以更容易地通过中央决策除去供应链中的不同部分之间的冲突来实现系统的整体目标。
在横向一体化公司，协调公司内部各业务的供应链通常是没有效益的。
事实上，如果横向一体化中的每个企业都专注于它的核心功能，并以最佳状态运行，就可能达到总体的全局最优效果。
2.考虑一个企业重新设计其物流网络。
为数不多的几个集中仓库的优点是什么？大量靠近最终用户的仓库的优点是什么？司利用风险分担，以提高服务水平并降低库存水平和成本。
不过，对外运输成本通常较高，交货间隔期较长。
另一方面，企业可以通过建立更多的靠近最终用户的仓库，以减少对外运输成本和交货间隔期。
然而，这种类型的系统将会使总库存水平和成本增加、规模经济下降、仓储费用增加，并且可能增加对内运输费用。
3.考虑一个企业选择运输服务提供商。
使用卡车承运商的优点是什么？使用诸如ups这样的包裹速递公司的优点是什么？答：企业对运输服务的选择在很大程度上取决于公司要运输的产品的类型和大小，库存和交付的策略，和对灵活性的需求：1.如果是大量而稳定的运送大件物品或小件物品从仓库到需求点（店），货车运输会更好。
一个很好的例子就是仓库到超市之间的杂货送货。
要注意，在本例中，我们希望的是卡车满载时货物达到卡车装载量。
2.如果由制造商/仓库直接递送顾客的是相对低成本的项目，那么用快递公司更合适。
此外，快递公司可以根据客户的个人需要灵活的提供不同的运输方式。
【篇二：供应链管理考试复习题及答案(给力版)】供应链管理？供应链是围绕核心企业，通过对信息流、物流、资金流的控制，从采购原材料开始，制成中间产品以及最终产品，最后由销售网络把产品送到消费者手中的将供应商、制造商、分销商、零售商、直到最终用户连成一个整体的功能网链结构。
供应链管理第三版unit3习题与答案
Chapter 3Supply Chain Drivers and ObstaclesTrue/False1.The major drivers of supply chain performanee are faci I ities, inventory,transportat ion, and informat ion.Answer: TrueDifficulty: Moderate2.The major dr ivers of supply chain performance are customers, faciI ities,inventory, transportation, and information.Answer: Fa IseDifficulty: Moderate3.The two major types of faciI ities are production sites and storage sites.Answer: TrueDifficulty: Moderate4.The two ma jor types of faciI ities are di str ibut ion sites and storage sites.Answer: Fa IseDifficulty: Moderate5.Inventory is an important supply chain dr iver because changing inventorypolicies can dramatically alter the supply chain' s efficiency andresponsiveness・Answer: TrueDifficulty: Moderatermation is potentially the biggest dr i ver of performance in the supplychain as it directly affects each of the other dr ivers・Answer: TrueDifficulty: Easyrmation is potentially the biggest dr i ver of performance in the supplychain even though it has little impact on each of the other drivers・Answer: Fa IseDifficulty: Easy8. A faciIity with little excess capacity will Iikely be more efficient per unit ofproduct it produces than one with a lot of unused capacity.Answer: True Difficulty: Easy9. A faciIity with little excess capacity will Iikely be no more or less efficientper unit of product it produces than one with a lot of unused capacity.Answer: Fa IseDifficulty: Easy10.The high utiIization facility will have difficuIty responding to demand fluctuations・Answer: TrueDifficulty: Easy11.The high utiIization faciIity will have no more difficulty responding to demandfluctuations than one with a lot of unused capacity.Answer: Fa IseDifficulty: Easy12.Stock keeping unit (SKU) storage is the warehousing methodology that uses atraditional warehouse to store al I of one type of product together・Answer: TrueDifficulty: Moderate13.Warehouse unit storage is the warehousing methodology that uses a traditionalwarehouse to store al I of one type of product together. Answer: Fa IseDifficulty: Moderate14.The components of inventory deci sions i ncIude cycle inventory, safetyinventory, seasons I inventory, and sourcing・Answer: TrueDifficulty: Easy15.The components of inventory deci sions inelude capacity, cycle inventory, safetyinventory, seasonaI inventory, and sourcing・Answer: Fa IseDifficulty: Easy16.Cycle inventory is inventory that is bui11 up to counter predictable varlabilityin demand.Answer: Fa I seDifficulty: Easy17.Seasonal inventory is inventory that is built up to counter predictablevarlability in demand.Answer: TrueDifficulty: Moderatepanies using seasonal inventory will build up inventory in periods of lowdemand and store it for per iods of high demand when they will not have thecapacity to produce a I I that is demanded・Answer: TrueDifficulty: Moderatepanies using seasons I i nventory will ma i nta i n a level inventoryincrease rate of production for per iods of high demand.Answer: Fa IseDifficulty: Easy20. A compa ny‘ s ability to find a balance between responsiveness andefficiency that best matches the needs of the customer it is targetingis the key to achieving strategic fit・ Answer: TrueDifficulty: Moderate21.Many obstacles, such as growing product var iety and shorter Iife cycles, havemade it increasingly difficult for supply chains to achieve strategic fit・Answer: TrueDifficulty: ModerateMultiple Choice1.Which of the fol lowing i s not a major dr iver of supply chain performancea.FaciI itiesb・Inventoryc.Transportationd・Informat ione. All of the above are major drivers of suppIy chain performance. Answer: eDifficulty: Easy2.Which of the fol lowing is not a major dr iver of supply chain performancea. Customersb・ FaciI itiesc.Inventoryd・ Transportatione. InformationAnswer: aDifficulty: Moderate3.The places in the supply chain network where product is stored, assembled, or fabri cated are known asa. facilities・b・inventory・c. transportation.d・information.e. customers・Answer: aDifficulty: Easy4.Al I raw materials, work in process, and finished goods within a supply chain areknown asa. facilities・b・ inventory・c. transportation・d・ informat ion.e. customers・Answer: bDifficulty: Easy5.Moving inventory from point to point in the supply is known asa. facilities・b・ inventory・c. transportation・d・ information.e. customers・Answer: cDifficulty: Easy6.The data and analysis concerning faciI ities, inventory, transportation, andcustomers throughout the supply chain is known asa. facilities・b・ inventory・c. transportation・d・ information.e. customers・Answer: dDifficulty: Easy7.The two major types of faciIities area.distribution sites and storage sites・b・production sites and di str ibut ion sites.c. production sites and storage sites・d・ retai I sites and distribution sites.e. distribution sites and inventory sites・ Answer: cDifficulty: Moderate8. Which component of the supply cha i n deci si on-making framework would beestab Iished firsta. Customer strategyb. Supply chain strategyC・Supply chain structured. Compet it ive strategye. Repleni shment strategyAnswer: dDifficulty: Moderate9. Which c omponent of the supply chain deci si on-making framework would beestab Iished seconda. Customer strategyb. Supply chain strategyC・Supply chain structured.e. Compet it ive strategy Replenishment strategyAnswer: bDifficulty: Moderate10. Which component of the supply chain decision-making framework would be usedto reach the performance level dictated by the supply chain strategya.Customer strategyb.Supply chain strategyc.Supply chain structurepetit ive strategye.Repleni shment strategyAnswer: cDifficulty: Easythe following is not a component of faci I ities decisionsa. Locationb・Capacityc.Operat ions methodoIogyd.Warehous ing methodoIogy门.Which ofe. Al I of the above are components of faciI ities decisions ・Answer ： eDifficulty: Moderate12. Which a. of the fol lowing is not a component of faci I ities decisions Warehousingmethodologyb ・ C ・Forecasting methodology Operations methodologyd ・e. Capacity Locat i onAnswer: bDifficulty: Moderate13. Which of the fol lowing statements concerning decisions regarding location of faciIities is false a.Deciding where a company will locate its faciI ities const itutes a large part of the design of a supply chain. b. C ・A basic trade-off here is whether to centralize to gain economies ofscale or decentralize to become more responsive by being closer to thecustomer ・Companies must also consider a host of issues related to the var iouscharacter i st ies of the local area in which the faciIity may besituated ・ d.e.Al I of these statements are true ・ None of these statements are true ・ Answer: d Difficulty: Moderate14. Which of faciIity a. the fol lowing is not an issue companies need to consider inlocation decisionsqua Iity of workers b ・C ・product development proximity to customers and the rest of the networkd ・ e.cost of faciIity tax effects Answer: bDifficulty: Moderate15. Which of the fol lowing is not an issue companies need to consider in faciIityIocat i on deci s i onsa. qua Iity of workersb ・ availability of infrastructurec. proximity to customers and the rest of the networkd ・ cost of faciIitye.All of the above are issues companies need to consider in faciIity locationdecisions・Answer: eDifficulty: Moderate16.Excess capacitya. a I Iows a faciIity to be very flexible and to respond to wide swings in thedemands pIaced on it.b・ costs money and therefore can decrease efficiency.c. requi res proximity to customers and the rest of the network・d・both a and be. all of the aboveAnswer: dDifficulty: Moderate17. Which of the fol lowing i s a character i stic of a faciIity with excess capacitya. wiI I Iikely be more efficient per unit of product it produces thanone with a lot of unused capacityb. C would be very flexible and to respond to wide swings in the demands placed on itwould be considered a high utiIization faciIityd.e. wiI I have difficulty responding to demand fluctuations none of the aboveAnswer: aDifficulty: Easy18. A faciIity with little excess capacitya. wiI I Iikely be more efficient per unit of product it produces thanone with a lot of unused capacity.b. C would be considered a high utiIization faciI ity. wiI I have difficulty responding to demand fluctuations・d.e. Al I of the above are true・ None of the above are true・Answer: dDifficulty: Moderate19. Which of the fol lowing wouId be a character istic of a faciIity with little excess capacitya. a I Iows a faciIity to be very flexible and to respond to wide swings inthe demands placed on itb ・costs money and therefore can decrease efficiencyrequi res prox imity to customers and the rest of the networkd ・wiI I likely be more efficient per unit of product it produces none of the aboveAnswer: dDifficulty: Moderate20. Which of the fol lowing is not a warehousing methodologya. Warehouse unit storageb・Stock keeping unit (SKU) storagec.Job lot storaged・Cross-dockinge. Al I of the above are warehousing methodologies・ Answer: aDifficulty: Moderate21 ・ The warehousing methodology that uses a traditions I warehouse to store al I ofone type of product together isa. warehouse unit storage・b・ stock keeping unit (SKU) storage・c. job lot storage・d・ cross-docking・e. none of the aboveAnswer: bDifficulty: Moderate22.The warehousing methodology in which a I I the d i fferent types of products neededto perform a particular job or satisfy a particular type of customer are stored together isa. warehouse unit storage・b・ stock keeping unit (SKU) storage・c. job lot storage・d・ cross-docking・e. none of the aboveAnswer: cDifficulty: Moderate23.The foI Iowing warehousing methodology is one in which goods are not actuallywarehoused in a faciIity. Instead, trucks from suppliers, each carrying a different type of product, deliver goods to a faciIity・ There the inventory i s broken into smalI er lots and quickly loaded onto store- bound trucks that carry a var iety of products, some from each of the supplier trucks・a. warehouse unit storageb・ stock keeping unit (SKU) storagec.job lot storaged.cross-dockinge.none of the aboveAnswer: dDifficulty: Moderate24.Al I of the fol lowing are components of inventory decisions excepta.cycle inventory・b.safety inventory.c.seasonal inventory・d・sourcing・e. All of the aboveare components of inventory decisions・Answer: eDifficulty: Easy25.Al I of the fol lowing are components of inventory decisions excepta. capacity.b・ cycle inventory・c. safety inventory・d・ seasonal inventory.e. sourcing・Answer: aDifficulty: Easy26.The average amount of inventory used to satisfy demand between receipt of suppliershipments is referred to asa. cycle inventory・b・ safety inventory・c. seasonal inventory.d・ sourcing・e. none of the aboveAnswer: aDifficulty: Moderate27.The inventory that is bui11 up to counter predictable var iabiIity in demand iscalleda. cycle inventory・b・ safety inventory・c. seasonal inventory.d・ sourcing・e. none of the above Answer: cDifficulty: Moderate28.The inventory held in case demand exceeds expectation in order to counteruncertainty is calleda. cycle inventory・b・ safety inventory・c. seasonal inventory.d ・ sourcing.e. none of the aboveAnswer: bDifficulty: Moderate29. The set of business processes required to purchase goods and services is known asa. cycle inventory ・b ・ safety inventory ・c. seasonal inventory ・d ・ sourcing.e. none of the aboveAnswer: dDifficulty: Easy30. Cycle inventory deci sions involvea. how much to order for replenishment ・b ・ how often to place orders ・c. a basic trade-off between the cost of holding larger lots of inventory andthe cost of ordering product frequent Iy.d ・ al I of the abovee. a and b onlyAnswer: dDifficulty: Moderate32. Seasonal inventory shouId be used whena. a company can rapidly change the rate of its production system at a very lowcost ・b ・ changing the rate of production is expensive ・, when workers mustbe hi red or fi red)・c. ad justing to a period of low demand without incurring large costs.d. the worId is perfectly predictable ・e. production rate is flexible ・Answer: a 31. Cycle a. b. inventory is used becausethe worId is perfectly predictable ・ demand is uncertain and may exceed expectations ・ it involves making a trade-off between the costs much i nventory and the costs enough inventory. it focuses on processes it focuses on processesAnswer: b Difficulty: Moderate of losing sales due of having tooto not havingd. that that are are external to internal to the the f i rm. f i rm.Difficulty: Hard33. Sourcing involvesa. dec iding the tasks that wiI I be outsourced and those that wiI I be per-formed within the fi rm.b ・ dec iding whether to source from a single supplier or a portfol io ofsuppliers ・c. identifying the set of cr iter ion that will be used to seIectsuppliers and measure thei r performance ・d ・ selecting suppliers and negotiating contracts with them.e. all of the aboveAnswer: eDifficulty: EasyAnswer ： eDifficulty: Moderate 34. Which of the fol lowing are key components designing and operating a supply chain Mode oftransportation Route and network selection In-house or outsource al I of the above none of the aboveof transportat ion deci sions when a.d.e.Answer: dDifficulty: Moderate35. Which of the fol lowing are key components designing and operating a supply chain Softwareselection Mode of transportation Source selection Warehouse selection none of the above of transportation deci sions when a.d.e.Answer: bDifficulty: Easy36. Which of ana lyzed a. b ・ d . the fol lowing are key components to increase efficiency and improve effectiveness in a supply Pushversus pul ICoordinat ion and information shar ingForecasting and aggregate planningPricing and revenue managemental I of the aboveof information that must be chai nthe fol lowing are key components of information that must be37. Which ofanalyzed to increase efficiency and improve effectiveness in a supply chain a.Software selectionb・Source selectionc.Warehouse selectiond.Forecasting and aggregate planninge.none of the aboveAnswer: dDifficulty: Moderate38.When a I I the different stages of a supply chain work toward the objective ofmaximizing totaI supply chain profitabiIity, rather than each stage devotingitself to its own profitabi Iity without consider ing totaI supply chain profit, it is known asa. supply chain coordination・b・forecasting・c. aggregate planning.d・revenue management・e. pricing・Answer: aDifficulty: Easy39.The art and science of making projections about what future demand and conditionswill be isa. supply chain coordination.b・ forecasting・c. aggregate planning.d・ revenue management・e. pricing・Answer: bDifficulty: Easy40.Transforming forecasts into plans of activity to satisfy the projected demand i sknown asa. supply chain coordination.b・ forecasting・c. aggregate planning・d・ revenue management.e. pricing・Answer: cDifficulty: Easy41.The process by which a fi rm decides how much to charge customers for its goodsand services isa. supply chain coordination.b・ forecasting・c. aggregate planning・d・ revenue management・e. pricing・Answer: eDifficulty: Easy42.The use of differential pricing over time or customer segments to maximize profitsfrom a Iimited set of supply chain assets isa. supply chain coordination.b・ forecasting・c. aggregate planning.d・ revenue management・e. pricing・Answer: dDifficulty: Moderate43.Which of the fol lowing are technologies that share and analyze information in thesupply chaina. Electronic Data Interchange (EDI)b・Internetc.Enterpr i se Resource Planning (ERP)d.Supply Chain Management (SCM) softwaree・al I of the aboveAnswer: eDifficulty: Easy44.Which of the fol lowing are technologies that share and analyze information in thesupply chaina.Internetb.Enterpr i se Data Planning (EDP)c.Electronic ResourceInterchange (ERI)d.Cha i n Management (CM) softwaree.none of the aboveAnswer: aDifficulty: Moderate45.Which of the following are obstacles to achieving strategic fita. Increasing var iety of productsb・Decreasing product I ifecyclesc. Increasingly demanding customersd・Fragmentation of supply chain ownershipe・all of the aboveAnswer: eDifficulty: Easy46. Which a. of the fol lowing are obstacles to achieving strategic fitDifficulty executing new strategiesb ・ C ・ GlobalizationIncreasingly demanding customersd ・e. Fragmentation of supply chain ownership a I I of the above Answer: eDifficulty: Moderate 47. Which a. of the fol lowing is not an obstacle to achieving strategic fitIncreasing var iety of productsb C ・Decreasing product I ifecycles Increasingly demanding customersd.e. Consolidation of supply chain ownership none of the aboveAnswer: dDifficulty: ModerateEssay/ProbIemsLi st and define the four ma jor dr i vers of suppIy chain performance ・Answer: Faci//ties are the places in the suppIy chain network where product is stored, assembled, or fabricated ・ The two major types of faciI ities areproduction sites and storage sites ・Inventory i s a I I raw mater ials, work in process, and finished goods within a suppIy chain ・ Inventory is an important supply chain dr iver becausechanging inventory policies can dramatically alter the supply chain* sefficiency and responsiveness ・Transportation entaiIs moving inventory from point to point in the supplychain. Transportation can take the form of many combinations of modes androutes ・Information consi sts of data and analysis concerning faciI ities, inventory, transportation, and customers throughout the supply chain. Informat ion ispotentially the biggest dr iver of performance in the supply chain as itdirectly affects each of the other drivers ・ Difficu!ty: Moderate2. Explain the supply chain decision-making framework and the role of the four ma jordr i vers ・Answer: The goal of a supply chain strategy is to strike the balance betweenresponsiveness and efficiency, resulting in a strategic fit with thecompetitive strategy. To reach this goal, a company uses the four supply chain drivers discussed ear Iier・ For each of the individual dr ivers, supply chain managers must make a trade-off between efficiency and responsiveness・ Thecombined impact of these four dr ivers then determines the responsiveness andefficiency of the enti re supply chain・ Most companies beg in with acompetitive strategy and then decide what thei r supply chain strategy ought to be. The supply chain strategy determines how the supply chain should performwith respect to efficiency and responsiveness・ The supply chain must then use the supply chain dr ivers to reach the performsnee level the supply chainstrategy dictates・Difficulty: ModerateExplain the basic trade-off between responsiveness and efficiency for each of 3.the ma jor dr ivers of suppIy cha in performsnee.Answer: The fundamental trade-off when mak ing faciI ities deci sions i sbetween the cost of the number, location, and type of faciI ities (efficiency) and the level of responsiveness that these faciI ities provide the company * s customers・The fundamenta I trade-off when making inventory decisions i s between responsi veness and efficiency. Increas ing inventory wi I I genera Ily make thesupply chain more resp on si ve to the customer ・ This choice, hov/ever, comes at a cost as the added inventory decreases efficiency. Therefore, a suppIychain manager can use inventory as one of the dr i vers for reaching the level of responsiveness and efficiency the competitive strategy targets・The fundamenta I trade-off for transportat i on is between the cost oftransporting a given product (efficiency) and the speed with which that product is transported (responsiveness)・ The transportation choice influences other dri vers such as inventory and faciI it ies・ When supply chain managers thinkabout making transportation decisions, they frame the deci si on in terms ofthis trade-off・Good information systems can help a fi rm improve both its responsiveness andefficiency. The information dr i ver is used to improve the performance ofother dr i vers and the use of informat ion i s based on the strategic position the other dr ivers support・ Accurate information can he Ip a f i rm improveeff iciency by decreas i ng inventory andtransportation costs・ Accurate information can improve responsiveness byhelping a supply chain better match supply and demand.Difficulty: ModerateExplain the role of each of the major dr ivers of supply chain performance ・Answer: FaciI itias are the where of the supply chain if we think ofinventory as what is being passed along the supply chain and transportation as how it is passed along ・ They are the locations to or from which the inventory is transported ・ Within a faci Iity, inventory is either processed ortransformed into another state (manufacturing) or it is stored before being shipped to the next stage (warehousing).Inventory exists in the supply chain because of a mismatch between supply and demand. An important role that inventory plays in the supply chain is toincrease the amount of demand that can be satisfied by having product ready and avaiI able when the customer wants it. Another significant role inventory plays is to reduce cost by exploiting any economies of scale that may exist during both production and distribution. Inventory is spread throughout the supply chain from raw mater ials to work in process to finished goods that suppliers, manufacturers, di str ibutors, and retailers hold ・Inventory is a major source of cost in a supply chain and it has a huge impact on responsiveness ・ The location and quantity of inventory can move the supply chain from one end of the responsiveness spectrum to the other.Inventory a I so has a significant impact on the mater iaI flow time in a supply chain. Material flow time is the time that elapses between the point at which Another importsnt area where inventory has a significant impact i s throughput ・ Inventory and flow time are synonymous in a supply chain ・ Managersincreasing cost or reducing responsiveness, can be a significant advantage in a supply chain.Transportation moves product between different stages in a supply chain. Like the other supply chain drivers, transportation has a large impact on bothresponsiveness and efficiency. Faster transportation, whether inthe form of different modes of transportation or different amounts beingtransported, a I Iows a supply chain to be more responsive but reduces its efficiency. The type of transportation a company uses also affects theinventory and faciIity Iocations in the supply chain ・Information could be over looked as a major supply chain dr iver because it does not have a physical presence ・ Information, however, deeply affects every part of the supply chain ・ Its impact is easy tounderestimate as information affects a supply chain in many different ways ・ Information serves as the connection between the supply chain* svar ious stages, al lowing them to coordinate and br ing about many of the benefits of maximizing totaI suppIy chain profitabiIity ・ Information isa I so crucial to the daily operations of each stage in a supply chain. 4. should use actions that lower the amount of inventory needed withoutbecause reduced flow timeFor instance, a production scheduling system uses information on demand tocreate a schedule that a I Iows a factory to produce the r i ght products in an efficient manner. A warehouse management system uses information to create visibility of the warehouse* s inventory ・ The company can then use thisinformation to determine whether new orders can be filled ・ Difficu/ty: Hard5. Explain the role of each of the major dr ivers of supply chain performance in thecompetitive strategy.Answer: Faci I it ies and thei r corresponding capacities to perform thei r functions are a key driver of suppIy chain performance in terms ofresponsiveness and efficiency. For example, companies can gain economies of scale when a product is manufactured or stored in only one location; thiscentralization increases efficiency. The cost reduction, however, comes at the expense of responsiveness, as many of a company' s customers may be located far from the production faciI ity. The opposite is also true ・ Locating faciI ities close to customers increases the number of faci I ities needed and consequent Iy reduces efficiency. If the customer demands and iswilling to pay for the having numerous faciIities adds, however, then helps meet the company* scompetitive strategy Inventory plays a significant role in a supplysupport a firm' s competitive strategy. If a firm's competitive strategy requi res a very high level of responsiveness, a company can use inventory to achieve this responsiveness by locating large amounts of inventory close to the customer ・ Conversely, a company can also use inventory to make itself more efficient by reducing inventory through centralized stocking ・ The latter strategy wouId support a competitive strategy of being a low-cost producer ・ The trade-off implicit in the inventory dr iver i s between theresponsiveness that results from more inventory and the efficiency that results from I ess inventory ・The role of transportation in a company' s competitive strategy figuresprominently when the company is consider ing the target customer * s needs. If a firm* s competitive strategy targets a customer that demands a very high level of responsiveness, and that customer is willing to pay for this responsiveness, then a fi rm can usetransportation as one driver for making the supply we I I ・ If acompany' s deci si on criter ion i s lower the cost of thecompany may use both inventory and transportation to increase responsiveness or efficiency, the optimal decision for the company often means fi nd i ng the r ight ba Iance between the two.Information i s a dr iver whose importance has grown as companies have usedresponsiveness that thisfaciIities decision goa I s. chain' s ability to chain more responsive ・ The opposite is true ascompetitive strategy targets customers whose main price, then the company can use transportation to product at the expense of responsiveness ・ As a。
供应链管理 第三章 练习和答案
Chap er 3Supply Chain Drivers and Obs aclesTrue/False1. 供应链的主要驱动因素是设施、库存、运输、信息。
T2. 供应链的主要驱动因素是客户、设施、库存、运输和信息。
F3. 生产场地和仓储设施是两大主要设施。
T4. 配送中心和仓储设施是两大主要设施。
F5. 库存是供应链的一项重要驱动因素,因为改变库存政策能大大改变供应链的效率和响应性。
T6. 信息可能是影响供应链绩效的最大的因素，因为它直接影响了其他的各个因素。
T7. 信息可能是影响供应链绩效的最大的因素，虽然它对其他因素的影响很小。
F8. 没有过剩产能的设施比有大量过剩产能的设施在单位产品的生产上更有效率。
T9. 没有过剩产能的设施比有大量过剩产能的设施在单位产品的生产上没有多大的效率。
F10. 高利用设施将难以应付需求的波动。
T11. 有大量过剩产能的高利用设施将很容易地应付需求的波动。
F12. 单品储存法是用传统仓库储存所有的同一种产品一起存放的方法。
T13. 库存仓储单位的仓储方法使用传统仓库存放所有的同一种产品一起存放的方法。
F14. 库存决策的组成包括了周转库存、安全库存、季节性库存和寻找供应源。
T15. 库存决策的组成包括了库存能力、周转库存、安全库存、季节性库存和寻找供应源。
F16. 周期库存是为了抵消可预测的变化而建立的。
F17. 季节性库存是为了抵消可预测的变化而建立的。
T18. 当使用季节库存的公司没有能力生产满足所有需求时，会在低需求时为高需求时建立库存。
T19. 公司采用季节性库存将为了在高需求周期时提高生产率而保持一个水平库存。
F20.21. 实现战略匹配的关键是公司在响应性和效率之间寻求平衡的能力，这种平衡最佳地满足了目标顾客的需求。
T22.23. 诸如产品品种的增加、生命周期的缩短等许多障碍，已使供应链实现战略匹配越来越困难。
TMul iple Choice1. 下列哪一项不是供应链绩效的主要驱动因素？ Ea. 设施b. 库存c. 运输d. 信息e. 以上都是供应链绩效的主要驱动因素2. 下列哪一项不是供应链绩效的主要驱动因素？Aa. 客户b. 设施c. 库存d. 运输e. 信息3. 供应链网络中被众所周知的进行产品储存、组装、制造的地方是Ea. 设施b. 库存c. 运输d. 信息e. 客户4. 包括供应链上所有原材料、在制品、产成品的是 Ba. 设施b. 库存c. 运输d. 信息e. 顾客5. 使库存在供应链上实现了点到点的移动的是 Ca. 设施b. 库存c. 运输d. 信息e. 客户6. 包括整个供应链上设备、库存、运输、和客户的数据和分析资料的是 Da. 设施b. 库存c. 运输d. 信息e. 客户7. 设施的两个主要类型是 Ca. 配送中心和仓储设施b. 生产场地和配送中心c. 生产场地和仓储设施d. 零售门店和配送中心e. 配送中心和仓储中心8. 供应链决策的框架中首先建立的部分是 Da. 客户战略b. 供应链战略c. 供应链结构d. 竞争战略e. 补充战略9. 供应链决策的框架中需第二建立的部分是 Ba. 客户战略b. 供应链战略c. 供应链结构d. 竞争战略e. 补充战略10. 供应链决策框架中那一部分是用来实现由供应链战略支配的绩效水平？ Ca. 客户战略b. 供应链战略c. 供应链结构d. 竞争战略e. 补充战略11. 下列那一项不是设施决策的组成部分？ Ea. 选址b. 产能c. 操作方法d. 仓储方法e. 以上都是12. 下列那一项不是设施决策的组成部分？ Ba. 仓储方法b. 预测方法c. 操作方法d. 产能e. 选址13. 下列陈述句中有关决定设施选址错误的是？ Da. 公司决定在何处建造设施的决策构成了供应链设计的大部分内容。
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Chapter 3Supply Chain Drivers and ObstaclesTrue/False1.The major drivers of supply chain performance are facilities, inventory,transportation, and information.Answer: TrueDifficulty: Moderate2.The major drivers of supply chain performance are customers, facilities,inventory, transportation, and information.Answer: FalseDifficulty: Moderate3.The two major types of facilities are production sites and storage sites.Answer: TrueDifficulty: Moderate4.The two major types of facilities are distribution sites and storagesites.Answer: FalseDifficulty: Moderate5.Inventory is an important supply chain driver because changing inventorypolicies can dramatically alter the supply chain’s efficiency andresponsiveness.Answer: TrueDifficulty: Moderatermation is potentially the biggest driver of performance in thesupply chain as it directly affects each of the other drivers.Answer: TrueDifficulty: Easyrmation is potentially the biggest driver of performance in thesupply chain even though it has little impact on each of the otherdrivers.Answer: FalseDifficulty: Easy8. A facility with little excess capacity will likely be more efficient perunit of product it produces than one with a lot of unused capacity.Answer: TrueDifficulty: Easy9. A facility with little excess capacity will likely be no more or lessefficient per unit of product it produces than one with a lot of unused capacity.Answer: FalseDifficulty: Easy10.The high utilization facility will have difficulty responding to demandfluctuations.Answer: TrueDifficulty: Easy11.The high utilization facility will have no more difficulty responding todemand fluctuations than one with a lot of unused capacity.Answer: FalseDifficulty: Easy12.Stock keeping unit (SKU) storage is the warehousing methodology thatuses a traditional warehouse to store all of one type of producttogether.Answer: TrueDifficulty: Moderate13.Warehouse unit storage is the warehousing methodology that uses atraditional warehouse to store all of one type of product together.Answer: FalseDifficulty: Moderate14.The components of inventory decisions include cycle inventory, safetyinventory, seasonal inventory, and sourcing.Answer: TrueDifficulty: Easy15.The components of inventory decisions include capacity, cycle inventory,safety inventory, seasonal inventory, and sourcing.Answer: FalseDifficulty: Easy16.Cycle inventory is inventory that is built up to counter predictablevariability in demand.Answer: FalseDifficulty: Easy17.Seasonal inventory is inventory that is built up to counter predictablevariability in demand.Answer: TrueDifficulty: Moderatepanies using seasonal inventory will build up inventory in periods oflow demand and store it for periods of high demand when they will nothave the capacity to produce all that is demanded.Answer: TrueDifficulty: Moderatepanies using seasonal inventory will maintain a level inventoryincrease rate of production for periods of high demand.Answer: FalseDifficulty: Easy20. A company’s ability to find a balance b etween responsiveness andefficiency that best matches the needs of the customer it is targetingis the key to achieving strategic fit.Answer: TrueDifficulty: Moderate21.Many obstacles, such as growing product variety and shorter life cycles,have made it increasingly difficult for supply chains to achievestrategic fit.Answer: TrueDifficulty: ModerateMultiple Choice1.Which of the following is not a major driver of supply chain performancea.Facilitiesb.Inventoryc.Transportationrmatione.All of the above are major drivers of supply chain performance.Answer: eDifficulty: Easy2.Which of the following is not a major driver of supply chain performancea.Customersb.Facilitiesc.Inventoryd.TransportationrmationAnswer: aDifficulty: Moderate3.The places in the supply chain network where product is stored, assembled,or fabricated are known asa.facilities.b.inventory.c.transportation.rmation.e.customers.Answer: aDifficulty: Easy4.All raw materials, work in process, and finished goods within a supplychain are known asa.facilities.b.inventory.c.transportation.rmation.e.customers.Answer: bDifficulty: Easy5.Moving inventory from point to point in the supply is known asa.facilities.b.inventory.c.transportation.rmation.e.customers.Answer: cDifficulty: Easy6.The data and analysis concerning facilities, inventory, transportation, andcustomers throughout the supply chain is known asa.facilities.b.inventory.c.transportation.rmation.e.customers.Answer: dDifficulty: Easy7.The two major types of facilities area.distribution sites and storage sites.b.production sites and distribution sites.c.production sites and storage sites.d.retail sites and distribution sites.e.distribution sites and inventory sites.Answer: cDifficulty: Moderate8.Which component of the supply chain decision-making framework would beestablished firsta.Customer strategyb.Supply chain strategyc.Supply chain structurepetitive strategye.Replenishment strategyAnswer: dDifficulty: Moderate9.Which component of the supply chain decision-making framework would beestablished seconda.Customer strategyb.Supply chain strategyc.Supply chain structurepetitive strategye.Replenishment strategyAnswer: bDifficulty: Moderate10.Which component of the supply chain decision-making framework would be usedto reach the performance level dictated by the supply chain strategya.Customer strategyb.Supply chain strategyc.Supply chain structurepetitive strategye.Replenishment strategyAnswer: cDifficulty: Easy11.Which of the following is not a component of facilities decisionsa.Locationb.Capacityc.Operations methodologyd.Warehousing methodologye.All of the above are components of facilities decisions.Answer: eDifficulty: Moderate12.Which of the following is not a component of facilities decisionsa.Warehousing methodologyb.Forecasting methodologyc.Operations methodologyd.Capacitye.LocationAnswer: bDifficulty: Moderate13.Which of the following statements concerning decisions regarding locationof facilities is falsea.Deciding where a company will locate its facilities constitutes alarge part of the design of a supply chain.b. A basic trade-off here is whether to centralize to gain economiesof scale or decentralize to become more responsive by beingcloser to the customer.panies must also consider a host of issues related to thevarious characteristics of the local area in which the facilitymay be situated.d.All of these statements are true.e.None of these statements are true.Answer: dDifficulty: Moderate14.Which of the following is not an issue companies need to consider infacility location decisionsa.quality of workersb.product developmentc.proximity to customers and the rest of the networkd.cost of facilitye.tax effectsAnswer: bDifficulty: Moderate15.Which of the following is not an issue companies need to consider infacility location decisionsa.quality of workersb.availability of infrastructurec.proximity to customers and the rest of the networkd.cost of facilitye.All of the above are issues companies need to consider in facilitylocation decisions.Answer: eDifficulty: Moderate16.Excess capacitya.allows a facility to be very flexible and to respond to wideswings in the demands placed on it.b.costs money and therefore can decrease efficiency.c.requires proximity to customers and the rest of the network.d.both a and be.all of the aboveAnswer: dDifficulty: Moderate17.Which of the following is a characteristic of a facility with excesscapacitya.will likely be more efficient per unit of product it producesthan one with a lot of unused capacityb.would be very flexible and to respond to wide swings in thedemands placed on itc.would be considered a high utilization facilityd.will have difficulty responding to demand fluctuationse.none of the aboveAnswer: aDifficulty: Easy18.A facility with little excess capacitya.will likely be more efficient per unit of product it producesthan one with a lot of unused capacity.b.would be considered a high utilization facility.c.will have difficulty responding to demand fluctuations.d.All of the above are true.e.None of the above are true.Answer: dDifficulty: Moderate19.Which of the following would be a characteristic of a facility with littleexcess capacitya.allows a facility to be very flexible and to respond to wide swingsin the demands placed on itb.costs money and therefore can decrease efficiencyc.requires proximity to customers and the rest of the networkd.will likely be more efficient per unit of product it producese.none of the aboveAnswer: dDifficulty: Moderate20.Which of the following is not a warehousing methodologya.Warehouse unit storageb.Stock keeping unit (SKU) storagec.Job lot storaged.Cross-dockinge.All of the above are warehousing methodologies.Answer: aDifficulty: Moderate21.The warehousing methodology that uses a traditional warehouse to store allof one type of product together isa.warehouse unit storage.b.stock keeping unit (SKU) storage.c.job lot storage.d.cross-docking.e.none of the aboveAnswer: bDifficulty: Moderate22.The warehousing methodology in which all the different types of productsneeded to perform a particular job or satisfy a particular type of customer are stored together isa.warehouse unit storage.b.stock keeping unit (SKU) storage.c.job lot storage.d.cross-docking.e.none of the aboveAnswer: cDifficulty: Moderate23.The following warehousing methodology is one in which goods are notactually warehoused in a facility. Instead, trucks from suppliers, each carrying a different type of product, deliver goods to a facility. There the inventory is broken into smaller lots and quickly loaded onto store-bound trucks that carry a variety of products, some from each of the supplier trucks.a.warehouse unit storageb.stock keeping unit (SKU) storagec.job lot storaged.cross-dockinge.none of the aboveAnswer: dDifficulty: Moderate24.All of the following are components of inventory decisions excepta.cycle inventory.b.safety inventory.c.seasonal inventory.d.sourcing.e.All of the above are components of inventory decisions.Answer: eDifficulty: Easy25.All of the following are components of inventory decisions excepta.capacity.b.cycle inventory.c.safety inventory.d.seasonal inventory.e.sourcing.Answer: aDifficulty: Easy26.The average amount of inventory used to satisfy demand between receipt ofsupplier shipments is referred to asa.cycle inventory.b.safety inventory.c.seasonal inventory.d.sourcing.e.none of the aboveAnswer: aDifficulty: Moderate27.The inventory that is built up to counter predictable variability in demandis calleda.cycle inventory.b.safety inventory.c.seasonal inventory.d.sourcing.e.none of the aboveAnswer: cDifficulty: Moderate28.The inventory held in case demand exceeds expectation in order to counteruncertainty is calleda.cycle inventory.b.safety inventory.c.seasonal inventory.d.sourcing.e.none of the aboveAnswer: bDifficulty: Moderate29.The set of business processes required to purchase goods and services isknown asa.cycle inventory.b.safety inventory.c.seasonal inventory.d.sourcing.e.none of the aboveAnswer: dDifficulty: Easy30.Cycle inventory decisions involvea.how much to order for replenishment.b.how often to place orders.c. a basic trade-off between the cost of holding larger lots ofinventory and the cost of ordering product frequently.d.all of the abovee. a and b onlyAnswer: dDifficulty: Moderate31.Cycle inventory is used becausea.the world is perfectly predictable.b.demand is uncertain and may exceed expectations.c.it involves making a trade-off between the costs of having toomuch inventory and the costs of losing sales due to not havingenough inventory.d.it focuses on processes that are external to the firm.e.it focuses on processes that are internal to the firm.Answer: bDifficulty: Moderate32.Seasonal inventory should be used whena. a company can rapidly change the rate of its production system ata very low cost.b.changing the rate of production is expensive ., when workers mustbe hired or fired).c.adjusting to a period of low demand without incurring large costs.d.the world is perfectly predictable.e.production rate is flexible.Answer: aDifficulty: Hard33.Sourcing involvesa.deciding the tasks that will be outsourced and those that will beper-formed within the firm.b.deciding whether to source from a single supplier or a portfolioof suppliers.c.identifying the set of criterion that will be used to selectsuppliers and measure their performance.d.selecting suppliers and negotiating contracts with them.e.all of the aboveAnswer: eDifficulty: Easy34.Which of the following are key components of transportation decisions whendesigning and operating a supply chaina.Mode of transportationb.Route and network selectionc.In-house or outsourced.all of the abovee.none of the aboveAnswer: dDifficulty: Moderate35.Which of the following are key components of transportation decisions whendesigning and operating a supply chaina.Software selectionb.Mode of transportationc.Source selectiond.Warehouse selectione.none of the aboveAnswer: bDifficulty: Easy36.Which of the following are key components of information that must beanalyzed to increase efficiency and improve effectiveness in a supply chaina.Push versus pullb.Coordination and information sharingc.Forecasting and aggregate planningd.Pricing and revenue managemente.all of the aboveAnswer: eDifficulty: Moderate37.Which of the following are key components of information that must beanalyzed to increase efficiency and improve effectiveness in a supply chaina.Software selectionb.Source selectionc.Warehouse selectiond.Forecasting and aggregate planninge.none of the aboveAnswer: dDifficulty: Moderate38.When all the different stages of a supply chain work toward the objectiveof maximizing total supply chain profitability, rather than each stage devoting itself to its own profitability without considering total supply chain profit, it is known asa.supply chain coordination.b.forecasting.c.aggregate planning.d.revenue management.e.pricing.Answer: aDifficulty: Easy39.The art and science of making projections about what future demand andconditions will be isa.supply chain coordination.b.forecasting.c.aggregate planning.d.revenue management.e.pricing.Answer: bDifficulty: Easy40.Transforming forecasts into plans of activity to satisfy the projecteddemand is known asa.supply chain coordination.b.forecasting.c.aggregate planning.d.revenue management.e.pricing.Answer: cDifficulty: Easy41.The process by which a firm decides how much to charge customers for itsgoods and services isa.supply chain coordination.b.forecasting.c.aggregate planning.d.revenue management.e.pricing.Answer: eDifficulty: Easy42.The use of differential pricing over time or customer segments to maximizeprofits from a limited set of supply chain assets isa.supply chain coordination.b.forecasting.c.aggregate planning.d.revenue management.e.pricing.Answer: dDifficulty: Moderate43.Which of the following are technologies that share and analyze informationin the supply chaina.Electronic Data Interchange (EDI)b.Internetc.Enterprise Resource Planning (ERP)d.Supply Chain Management (SCM) softwaree.all of the aboveAnswer: eDifficulty: Easy44.Which of the following are technologies that share and analyze informationin the supply chaina.Internetb.Enterprise Data Planning (EDP)c.Electronic Resource Interchange (ERI)d.Chain Management (CM) softwaree.none of the aboveAnswer: aDifficulty: Moderate45.Which of the following are obstacles to achieving strategic fita.Increasing variety of productsb.Decreasing product lifecyclesc.Increasingly demanding customersd.Fragmentation of supply chain ownershipe.all of the aboveAnswer: eDifficulty: Easy46.Which of the following are obstacles to achieving strategic fita.Difficulty executing new strategiesb.Globalizationc.Increasingly demanding customersd.Fragmentation of supply chain ownershipe.all of the aboveAnswer: eDifficulty: Moderate47.Which of the following is not an obstacle to achieving strategic fita.Increasing variety of productsb.Decreasing product lifecyclesc.Increasingly demanding customersd.Consolidation of supply chain ownershipe.none of the aboveAnswer: dDifficulty: ModerateEssay/Problems1.List and define the four major drivers of supply chain performance.Answer: Facilities are the places in the supply chain network whereproduct is stored, assembled, or fabricated. The two major types offacilities are production sites and storage sites.Inventory is all raw materials, work in process, and finished goodswithin a supply chain. Inventory is an important supply chain driverbecause changing inventory policies can dramatically alter the supply chain’s efficie ncy and responsiveness.Transportation entails moving inventory from point to point in thesupply chain. Transportation can take the form of many combinations of modes and routes.Information consists of data and analysis concerning facilities,inventory, transportation, and customers throughout the supply chain.Information is potentially the biggest driver of performance in thesupply chain as it directly affects each of the other drivers.Difficulty: Moderate2.Explain the supply chain decision-making framework and the role of thefour major drivers.Answer: The goal of a supply chain strategy is to strike the balancebetween responsiveness and efficiency, resulting in a strategic fit with the competitive strategy. To reach this goal, a company uses the foursupply chain drivers discussed earlier. For each of the individualdrivers, supply chain managers must make a trade-off between efficiency and responsiveness. The combined impact of these four drivers thendetermines the responsiveness and efficiency of the entire supply chain.Most companies begin with a competitive strategy and then decide whattheir supply chain strategy ought to be. The supply chain strategydetermines how the supply chain should perform with respect toefficiency and responsiveness. The supply chain must then use the supply chain drivers to reach the performance level the supply chain strategydictates.Difficulty: Moderate3.Explain the basic trade-off between responsiveness and efficiency foreach of the major drivers of supply chain performance.Answer: The fundamental trade-off when making facilities decisions isbetween the cost of the number, location, and type of facilities(efficiency) and the level of responsiveness that these facilitiesprovide the company’s customers.The fundamental trade-off when making inventory decisions is betweenresponsiveness and efficiency. Increasing inventory will generally makethe supply chain more responsive to the customer. This choice, however, comes at a cost as the added inventory decreases efficiency. Therefore,a supply chain manager can use inventory as one of the drivers forreaching the level of responsiveness and efficiency the competitivestrategy targets.The fundamental trade-off for transportation is between the cost oftransporting a given product (efficiency) and the speed with which that product is transported (responsiveness). The transportation choiceinfluences other drivers such as inventory and facilities. When supplychain managers think about making transportation decisions, they framethe decision in terms of this trade-off.Good information systems can help a firm improve both its responsiveness and efficiency. The information driver is used to improve theperformance of other drivers and the use of information is based on the strategic position the other drivers support. Accurate information canhelp a firm improve efficiency by decreasing inventory andtransportation costs. Accurate information can improve responsiveness by helping a supply chain better match supply and demand.Difficulty: Moderate4.Explain the role of each of the major drivers of supply chainperformance.Answer: Facilities are the where of the supply chain if we think ofinventory as what is being passed along the supply chain andtransportation as how it is passed along. They are the locations to orfrom which the inventory is transported. Within a facility, inventory iseither processed or transformed into another state (manufacturing) or it is stored before being shipped to the next stage (warehousing).Inventory exists in the supply chain because of a mismatch betweensupply and demand. An important role that inventory plays in the supply chain is to increase the amount of demand that can be satisfied byhaving product ready and available when the customer wants it. Another significant role inventory plays is to reduce cost by exploiting any economies of scale that may exist during both production anddistribution. Inventory is spread throughout the supply chain from raw materials to work in process to finished goods that suppliers, manufacturers, distributors, and retailers hold.Inventory is a major source of cost in a supply chain and it has a huge impact on responsiveness. The location and quantity of inventory can move the supply chain from one end of the responsiveness spectrum to the other.Inventory also has a significant impact on the material flow time in a supply chain. Material flow time is the time that elapses between the point at which Another important area where inventory has a significant impact is throughput.Inventory and flow time are synonymous in a supply chain. Managersshould use actions that lower the amount of inventory needed without increasing cost or reducing responsiveness, because reduced flow timecan be a significant advantage in a supply chain.Transportation moves product between different stages in a supply chain. Like the other supply chain drivers, transportation has a large impacton both responsiveness and efficiency. Faster transportation, whether in the form of different modes of transportation or different amounts beingtransported, allows a supply chain to be more responsive but reduces its efficiency. The type of transportation a company uses also affects theinventory and facility locations in the supply chain.Information could be overlooked as a major supply chain driver becauseit does not have a physical presence. Information, however, deeplyaffects every part of the supply chain. Its impact is easy tounderestimate as information affects a supply chain in many differentways. Information serves as the connection between the supply chain’svarious stages, allowing them to coordinate and bring about many of the benefits of maximizing total supply chain profitability. Information is also crucial to the daily operations of each stage in a supply chain.For instance, a production scheduling system uses information on demand to create a schedule that allows a factory to produce the right products in an efficient manner. A warehouse management system uses informationto create visibility of the warehouse’s inventory. The company can then use this information to determine whether new orders can be filled.Difficulty: Hard5.Explain the role of each of the major drivers of supply chainperformance in the competitive strategy.Answer: Facilities and their corresponding capacities to perform theirfunctions are a key driver of supply chain performance in terms ofresponsiveness and efficiency. For example, companies can gain economies of scale when a product is manufactured or stored in only one location;this centralization increases efficiency. The cost reduction, however,comes at the expense of responsiveness, as many of a company’scustomers may be located far from the production facility. The oppositeis also true. Locating facilities close to customers increases the number of facilities needed and consequently reduces efficiency. If the customer demands and is willing to pay for the responsiveness thathaving numerous facilities adds, however, then this facilities decision helps meet the company’s competitive strategy goals.Inventory plays a significant role in a supply chain’s ability to support a firm’s competitive strategy. If a firm’s competitivestrategy requires a very high level of responsiveness, a company can use inventory to achieve this responsiveness by locating large amounts of inventory close to the customer. Conversely, a company can also use inventory to make itself more efficient by reducing inventory through centralized stocking. The latter strategy would support a competitive strategy of being a low-cost producer. The trade-off implicit in the inventory driver is between the responsiveness that results from more inventory and the efficiency that results from less inventory.The role of transportation in a company’s competitive strategy figures prominently when the company is considering the target customer’s needs. If a firm’s competitive strategy targets a customer that demands a very high level of responsiveness, and that customer is willing to pay forthis responsiveness, then a firm can use transportation as one driverfor making the supply chain more responsive. The opposite is true as well. If a company’s competitive strategy targets customers whose main decision criterion is price, then the company can use transportation to lower the cost of the product at the expense of responsiveness. As a company may use both inventory and transportation to increase responsiveness or efficiency, the optimal decision for the company often means finding the right balance between the two.Information is a driver whose importance has grown as companies have used it to become both more efficient and more responsive. The tremendous growth of the importance of information technology is a testimony to the impact information can have on improving a company. Like all the other drivers, however, even with information, companies reach a point when they must make the trade-off between efficiency and responsiveness.Difficulty: Hard。