星巴克英文介绍
星巴克英文简介
A Sample of Company Profile: StarbucksThe Starbucks StoryOur story began in 1971. Back then we were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. Today, we are privileged to connect with millions of customers every day with exceptional products and more than 30,000 retail stores in 80 markets.FolkloreStarbucks is named after the first mate in Herman Melville’s Moby Dick. Our logo is also inspired by the sea – featuring a twin-tailed siren from Greek mythology. Starbucks MissionOur mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.Our CoffeeWe’ve always believed in serving the best coffee possible. It's our goal for all of our coffee to be grown under the highest standards of quality, using ethical sourcing practices. Our coffee buyers personally travel to coffee farms in Latin America, Africa and Asia to select high quality beans. And our master roasters bring out the balance and rich flavor of the beans through the signature Starbucks Roast.Our StoresOur stores are a neighborhood gathering place for meeting friends and family. Our customers enjoy quality service, an inviting atmosphere and an exceptional beverage. Total stores: 30,000 across 80 markets (as of June 30, 2019)Our PartnersWe offer some of the finest coffees in the world, grown, prepared and served by the finest people. Our employees, who we call partners, are at the heart of the Starbucks Experience.We believe in treating our partners with respect and dignity. We are proud to offer several landmark programs for our partners, including comprehensive health coverage for eligible full- and part-time partners, access to full college tuition coverage through the Starbucks College Achievement Plan, and equity in the company through Bean Stock.Our ProductsStarbucks offers a range of exceptional products that customers enjoy in our stores, at home, and on the go.Coffee: More than 30 blends and single-origin premium coffees.Handcrafted Beverages: Fresh-brewed coffee, hot and iced espresso beverages, Iced Coffee, Cold Brew, Nitro, Frappuccino® coffee and non-coffee blended beverages, Starbucks Refreshers® beverages, and Teavana® teas.Merchandise: Coffee-and tea-brewing equipment, mugs and accessories, packaged goods, books and gifts.Fresh Food: Baked pastries, cold and hot sandwiches, salads, salad and grain bowls, oatmeal, yogurt parfaits and fruit cups.Consumer products available where groceries are soldCoffee and Tea: Whole bean and ground coffee (Starbucks and Seattle’s Best Coffee brands), Starbucks VIA® Instant, Starbucks espresso capsules available on the Nespresso and Nescafé Dolce Gusto systems, Starbucks® Coffee K-Cup® pods, Starbucks® and Teavana® Verismo® pods.Ready-to-Drink (RTD): Starbucks® bottled Frappuccino® coffee drinks, Starbucks Iced Latte, Single Serve Cold Brew, Doubleshot® Coffee Smoothies, Teavana Craft Iced Teas, Teavana Sparkling Craft Iced Teas, Starbucks Discoveries® chilled cup coffees, Starbucks Discoveries Iced Café Favorites®, Starbucks Iced Coffee, Starbucks Doubleshot® espresso drinks, Starbucks Doubleshot® Energy Coffee drinks; Starbucks Refreshers® beverages, Evolution Fresh™ bottled juices.Brand PortfolioStarbucks Coffee, Seattle’s Best Coffee, Teavana, Evolution Fresh, Ethos Water and Torrefazione Italia Coffee.Investor InformationStarbucks went public on June 26, 1992 at a price of $17 per share (or $0.53 per share, adjusted for subsequent stock splits) and closed trading that first day at $21.50 per share.Starbucks was incorporated under the laws of the State of Washington, in Olympia, Washington, on Nov. 4, 1985.Starbucks Corporation's common stock is listed on NASDAQ, under the trading symbol SBUX.For more information, please visit Starbucks Investor RelationsBeing a Responsible CompanyAt Starbucks, we have always believed in the importance of building a great, enduring company that strikes a balance between profitability and a social conscience.It started with our early travels to the places where our coffee is grown, understanding that our future is inextricably tied to the futures of farmers and their families. We nurtured personal relationships and built a global network of support to create a new way to produce coffee: one that is sustainable, transparent and good for people and the planet. As the threats of climate change have grown, we have been working to help coffee farms adapt and find innovative solutions in how we build and operate our stores, while reducing the environmental impact of our cups, straws and lids.Our stores are often the heart of a neighborhood, and we strive to make each one a welcoming and inclusive Third Place. As we have grown, so too has our opportunity to make a positive impact, from alleviating hunger through our food donation program to making investments in local partnerships and coffee-and tea-origin communities through The Starbucks Foundation.Stitching all these efforts together is a common thread – a green thread – one that is woven in the fabric of our company by the more than 300,000 men and women who proudly wear the green apron. We are dedicated to making our partners proud, providing pay equity and investing in their success. And we are working to hire veterans and military spouses, refugees, Opportunity Youth and those formerly incarcerated, and helping them build their futures once they are with us.As it has been from the beginning, our purpose goes far beyond profit. We believe in the pursuit of doing good.。
介绍星巴克的英语作文
介绍星巴克的英语作文Starbucks is a globally recognized coffeehouse chain that has become synonymous with coffee culture around the world. Founded in 1971 in Seattle, Washington, Starbucks has grown from a single store selling coffee beans to a multinational corporation with thousands of locations across the globe.The company's mission is to inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time. This mission is reflected in the warm and inviting atmosphere of its stores, where customers can enjoy a variety of coffee beverages, teas, and food items. Starbucks prides itself on offering high-quality coffee, which is ethically sourced and roasted with care.One of the key factors contributing to Starbucks' success is its commitment to customer service. Baristas are trained to know customers by name and to provide a personalized experience. The company also places a strong emphasis on community involvement, often supporting local causes and initiatives.In addition to its core coffee offerings, Starbucks has expanded its menu to include seasonal beverages, such as the Pumpkin Spice Latte, which has become a cultural phenomenonin the fall. The company also offers a range of food options, from pastries and sandwiches to salads and wraps, catering to a variety of dietary preferences and needs.Starbucks has been a pioneer in the coffee industry, introducing innovations like the Frappuccino, a blended beverage that has become a summer staple. The company's loyalty program, Starbucks Rewards, encourages repeat business and fosters a sense of community among its members.Environmental sustainability is also a priority for Starbucks. The company has implemented various initiatives to reduce its environmental footprint, such as using recyclable materials for its cups and offering a discount for customers who bring their own reusable cups.In conclusion, Starbucks has become more than just a coffee shop; it is a brand that represents a lifestyle and a community. Its dedication to quality, customer service, and social responsibility has made it a beloved institution in the hearts of millions.。
英文作文 星巴克
英文作文星巴克Starbucks is a popular coffee chain that is known for its cozy atmosphere and delicious drinks. Whether you're looking for a quick caffeine fix or a place to catch up with friends, Starbucks has got you covered. The aroma of freshly brewed coffee hits you as soon as you walk through the door, instantly awakening your senses and putting a smile on your face.The menu at Starbucks is extensive, offering a wide variety of hot and cold beverages to suit every taste and preference. From classic favorites like the Caramel Macchiato to seasonal specialties like the Pumpkin Spice Latte, there is something for everyone. The baristas are always friendly and happy to help you navigate the menu and customize your drink to perfection.One of the best things about Starbucks is the option to add in your choice of milk, syrup, or toppings to create a truly personalized drink. Whether you prefer soy milk,almond milk, or a splash of vanilla syrup, Starbucks has it all. You can even top off your drink with whipped cream, chocolate drizzle, or caramel sauce for an extra indulgent treat.In addition to their wide selection of drinks, Starbucks also offers a variety of snacks and pastries to satisfy your cravings. From buttery croissants to decadent cake pops, there is no shortage of delicious options to accompany your coffee. The display case is always filled with tempting treats, making it hard to resist grabbing a little something to enjoy alongside your drink.Starbucks is not just a place to grab a quick cup of coffee; it's a community hub where people come together to relax, work, or socialize. The comfortable seating, freeWi-Fi, and inviting atmosphere make it the perfect spot to unwind or get some work done. Whether you're meeting a friend for a chat or settling in for a solo study session, Starbucks provides a welcoming environment for all.Overall, Starbucks is more than just a coffee shop;it's an experience. From the moment you step inside, you are greeted with warmth and the promise of a delicious drink. With its diverse menu, friendly staff, and cozy atmosphere, Starbucks is the go-to destination for coffee lovers everywhere. So next time you're in need of a pick-me-up or a place to unwind, head to Starbucks and let the magic happen.。
Starbucks星巴克英文介绍(课堂PPT)
27
• Blend of Japanese matcha, steamed milk and delicate foam. Refreshingly aromatic and slightly sweetened.
• 这是一款优质抹茶粉与新鲜蒸奶、 细腻奶泡完美融合的饮料，清香、 微甜。
• 这款咖啡由醇香的摩卡酱，浓缩咖 啡和蒸奶相融相合，上面覆以搅打 奶油。寒冷的日子里，忧伤的时光 中,任何人都无法抵抗她的诱惑。
25
• Caffe Mocha with extra rich, fullbodied espresso.
• 让摩卡多一份浓缩咖啡，更添浓厚 馥郁。
26
• Expertly steamed milk poured over ristretto shots of expresso and finished with a Starbucks signature dot.
38
Video time!
39
1.Which city has the most number of Starbucks in the world?
2. Which city has the most number of Starbucks in China?
40
41
Thanks for watching!
20
• Honoring a tradition that goes back generations.
• 星级咖啡师手工调制，三分之一浓 缩咖啡，三分之一新鲜蒸奶，三分 之一细腻奶泡。
21
• The traditional classic-steamed milk and espresso, lightly topped with foam.
星巴克英文介绍
NO.3 marketing strategy
To take a flexible investment and cooperation mode based on different market conditions around the world
The third one is that Starbucks provides favorable wages and benefits,their partners also can be treated like them.
Fourthly,the high quality is the most key strong point in the competition. Starbucks coffee orgians from Guatemala which produces authentic coffee.
THANKS
Welcome to
When you feel e to starbuck ,it can make you relax and happy
NO.5 advantage
Starbucks as the biggest coffee branch all over the world in the coffee market is becoming the morden coffee symbolized trademark.There are many advantages in starbucks when it completes with its counterparts.
星巴克英文作文带翻译
星巴克英文作文带翻译英文：Starbucks is a popular coffee chain that has gained worldwide recognition for its high-quality coffee and cozy atmosphere. I personally love going to Starbucks because it provides a great environment for me to study, catch up with friends, or just relax.One of the things I appreciate about Starbucks is the variety of drinks they offer. From classic favorites like lattes and cappuccinos to seasonal drinks like pumpkin spice lattes and peppermint mochas, there's something for everyone. I also appreciate the customization options that allow me to make my drink exactly how I want it.Another thing I love about Starbucks is the food options. Whether I'm in the mood for a breakfast sandwich or a pastry, there's always something delicious to choose from. I especially love their blueberry muffins and eggbites.The atmosphere at Starbucks is also a big draw for me. The cozy seating, warm lighting, and background music makeit a great place to relax and unwind. I often go to Starbucks to study or work on my laptop, and I always feel productive in their environment.Overall, Starbucks is more than just a coffee shop to me. It's a place where I can go to enjoy a delicious drink and snack, catch up with friends, or get some work done. I appreciate the attention to detail in their drinks and food, as well as the inviting atmosphere that keeps me coming back.中文：星巴克是一家备受欢迎的咖啡连锁店，因其高质量的咖啡和舒适的氛围而在全球范围内获得了认可。
星巴克logo英文介绍
• 而半鱼半女人的才被 称为Mermaid.也就是 常说的美人鱼
• 我们姑且就认为星巴克的 标志.是人鱼（Mermaid） 吧
• Only STARBUCKS the word mark was registered on（注 册 ）November 18, 1986.
1987-1992
• This is the version of the greatest advances .
We are at your service
1992-2011
Now, Seattle, Pike's Place, Market, Starbucks, retain the original version of the logo.
2011-now
The Change Of Starbucks Logo
Starbucks target
• open 25000 stores in the world, like McDonald's
经典咖啡系列classics coffee series
Cappuccino 卡布奇ffè Latte 拿铁
冷饮系列cooler series
Caramel Macchiato 焦糖玛奇朵
STARBUCKS COFFE
首先说说店名吧，
星巴克(Starbucks)1971年创立于美国。
而它的命名来自小说《白鯨记》 其中有位大副就叫Starbuck
• Starbucks was founded in 1971 in 這個名字讓人联想到海上冒險故事 the United States
他很酷也很愛喝咖啡
焦糖咖啡星冰乐 caramel frappuccino
星巴克简介 英文
Introduction of Starbucks.•PresentStarbucks is an international coffee company and coffeehouse chain based in Seattle, Washington. It is the largest coffeehouse company in the world, according to statistics in March, 2012, it has 19,435 stores in 58 countries, including 12,781 in the United States, 1,241 in Canada, 1,062 in Japan, 976 in Great Britain and 645 in China, with more than 149,000 employees.•Developing historyNotably, it only took Starbucks 40 years to attain today’s reputation and popularity. So, now let’s have a brief look at Starbucks’ developing history.•FoundationIn 1971, Starbucks was founded in Seattle as a local coffee bean roaster and retailer. The name is taken from a novel Moby-Dick, Starbuck is the name of its character, a chief officer who was very charming and fond of drinking coffee. Its author, Herman Melville, enjoyed a high status in the literacy circle, he’s regarded as the American Shakespeare, but its readers were mainly those well-educated people. Here we can see the logo of Starbucks was a "twin-tailed siren", and was based on a 16th-century "Norse"woodcut,which was a combination of classic and modern. So, we can see from the very beginning that Starbucks has targeted on people who advocate knowledge and seek for relaxation and quality of life.•ExpansionIn 1987, Howard Shultz purchased Starbucks with the support of local investors. He brought the Italian espresso culture and cafe latte into American, and began the company expansion. In the beginning stage, it focus on expanding its coffeehouse in the north America. In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s.In 1992, it became public listed at Nasdaq under the symbol “SBUX”, and entered into a new stage of development. At that time, it simplified its logo, which used to be regarded as ungrateful.The continuous growth in number of coffeehouses, was complemented by several joint ventures and strategic alliances to increase the availability of Starbucks products. In 1996, the firstStarbucks location outside North America opened in Tokyo, Japan, thus starting the international expansion of the company. Starbucks entered the U.K. market in 1998 with the $83million acquisition of the then 60-outlet, UK-based Seattle Coffee Company, re-branding all the stores as Starbucks. In 1999, it entered into China. In September 2002 Starbucks opened its first store in Latin America, in Mexico City.This period sees the fast expansion of Starbucks. It is said that the ultimate goal of Starbucks is to open 25000 stores in the world, like McDonald (which has 30000 outlets), that it can be seen everywhere. As we can see from its stock price, there is a continuous growth from 1992 to 2006, and since 1996 the growth speeded up. However, from 2006, its price decreased. It met problems in its expansion, and the world economic environment is not ideal.•Store closureAs a result, in front of the"on-going operational challenges" and a "difficult business environment." In 2008, the company announced it was closing 600 underperforming company-owned stores and cutting U.S. expansion plans in the growing economic uncertainty. It also cut almost 1,000 non-retail jobs as part of its bid to reenergize the brand and boost its profit.These closings and layoffs effectively ended the company’s period of growth and expansion that began in the mid-1990s.•Logo changingIn January 2011, Starbucks remove the Starbucks word mark around the siren, enlarging the siren image, and making it green. This change is made to work with its position of “comprehensive consumer product company”, for it earlier has launched a series of products other than coffee, including tea, ice cream, etc., which is unsuitable to use the words “Starbucks Coffee”. But it will still take coffee products as their core business and soul.。
介绍星巴克的英语作文
文章标题：Starbucks: A Global Icon of Coffee CultureStarbucks, a household name synonymous with coffee, has evolved from a small Seattle-based coffee shop to a global retail giant. Its journey is a remarkable testament to the power of a strong brand, quality products, and innovative marketing strategies. This essay explores the rise of Starbucks, its impact on coffee culture, and its continued relevance in the modern world.The genesis of Starbucks dates back to 1971, when three friends—Jerry Baldwin, Zev Siegl, and Gordon Bowker—opened the first store in Pike Place Market, Seattle. Initially, the store specialized in selling high-quality coffee beans and equipment. However, it wasn't long before customers expressed a desire for a place to enjoy their coffee, leading to the introduction of espresso-based beverages and a cozy atmosphere.The key to Starbucks' success lies in its ability to create a unique and inviting experience for its customers. From the moment customers enter a Starbucks store, they aregreeted by the familiar aroma of coffee, the cozy atmosphere, and the friendly staff. The store's interior design, often featuring warm tones and inviting seating areas, encourages customers to stay and enjoy their beverages. Additionally, Starbucks' commitment to using only the finest coffee beans and fresh ingredients ensures that each cup of coffee or beverage tastes exceptional.Another crucial aspect of Starbucks' success is its innovative marketing strategies. The company has always been at the forefront of leveraging technology to enhance the customer experience. For instance, the introduction of mobile ordering and payment options has made it easier for customers to order their favorite beverages on the go. Furthermore, Starbucks' loyalty program, which rewards customers with free drinks and other perks, has been a successful tool to increase customer retention and brand loyalty.Moreover, Starbucks has also capitalized on its brand recognition by expanding its product line to include a range of food items, merchandise, and even digital content. This diversification has not only broadened the company'srevenue streams but has also further strengthened its position as a lifestyle brand.The influence of Starbucks on coffee culture is undeniable. It has single-handedly revolutionized the way people consume and perceive coffee. Before Starbucks, coffee was often seen as a quick and utilitarian beverage. However, Starbucks transformed it into an experience, a ritual, and even a social activity. People now associate coffee with relaxation, conversation, and community, and Starbucks has been at the forefront of this cultural shift. In conclusion, Starbucks has become a global icon of coffee culture, thanks to its commitment to quality, innovative marketing strategies, and ability to create unique and inviting experiences for its customers. As the company continues to expand its reach and diversify its offerings, it remains a powerful example of how a brand can not only succeed commercially but also shape culture and influence people's lives.**星巴克：咖啡文化的全球象征**星巴克，这个与咖啡同名的家喻户晓的品牌，已经从西雅图的一家小咖啡店发展成为全球零售巨头。
星巴克中英文背景介绍
我们的星巴克使命激发并孕育人文精神—- 每人，每杯，每个社区。
我们每天实践的理念原则：我们的咖啡我们一直追求卓越品质，并将永远如此。
我们致力于通过以道德采购的方式购买高品质的咖啡豆，精心烘焙，并提高种植者的生活水平。
我们积极地关心着这一切；我们的工作还任重而道远。
我们的伙伴我们称彼此为伙伴，因为这不仅是一份工作，而是我们的激情所在。
我们拥抱多元化一起创造一个可以自由工作、发挥所长的场所。
我们永远相互尊重维护对方的尊严。
我们将始终以此作为彼此相待的标准。
我们的顾客我们全身心地投入，我们和顾客真诚沟通，分享快乐，并提供振奋人心的生活体验哪怕只是片刻时光。
当然，这一切都是从承诺制作一杯完美的饮品开始，但我们的工作远不止于此。
我们工作的真正核心是联结彼此我们的门店当我们的顾客感受到一种归属感时，我们的门店就成了他们的港湾，一个远离外界纷扰的空间，一个与朋友相聚的处所。
它使人们得以享受不同生活节奏带来的快乐——时而悠闲自得，时而步履匆匆，任何时候都充满了人文气息。
Our Starbucks Mission StatementOur mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.Here are the principles of how we live that every day:Our CoffeeIt has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work isnever done.Our PartnersWe’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.Our CustomersWhen we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about humanconnection.Our StoresWhen our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always fullof humanity.我们的社区每家门店都是所在社区的一部分，我们认真承担邻里之间的应尽责任。
星巴克英文介绍
Satisfying the requirements of the customers
as possible as they can . 5、积极贡献社区和环境 Doing their
utmost to support refugees and devote to the
Development
This is Starbucks chairman Howard Schultz who creat a European-style coffee-house to American after he took over the company.
2
Enterprise culture
community . 6、认识到盈利是我们未来成功的基础
Realizing the importance of profit .
3
Enterprise innovation
Enterprise innovation
In this summer, Starbuck will produce the vending machine in office
Starbucks will recieve its coffee order through mobile applications
Starbucks will sell more food through the new menu, the company‘s digital business is also promising, some new features and services are very popular, such as the use of payment through mobile phones.
星巴克英文介绍范文
星巴克英文介绍范文第一篇：星巴克英文介绍范文Starbucks is an international coffee and coffeehouse chain based in Seattle, Washington.Starbucks is the largest coffeehouse company in the world, with 15,012 stores in 44 countries.Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans.Many of the company's products are seasonal or specific to the locality of the store.Starbucks-brand ice cream and coffee are also sold at grocery stores.星巴克是设在西雅图，华盛顿国际咖啡和咖啡馆链。
星巴克是世界上最大的咖啡馆公司与15,012 店在44 个国家。
星巴克销售滴咖啡、浓咖啡的热饮、其他冷热饮料、小吃、和杯子和咖啡豆等项目。
许多公司的产品都是季节性或特定于存储的地方。
在杂货店也卖了星巴克品牌冰淇淋和咖啡。
From Starbucks' founding in Seattle as a local coffee bean roaster and retailer, the company has expanded rapidly.In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s.Domestic growth has since slowed, although the company continues to expand in foreign markets and is opening seven stores a day worldwide.The first location outside of the United States and Canada was established in 1990s, and theynow constitute almost one third of Starbucks' stores.从星巴克的创始在西雅图作为本地咖啡豆焙烧炉和零售商，公司得到了迅猛发展。
星巴克英文介绍
Ultimate goal
To create 25 000 chain stores, just like the fastfood restaurants McDonald's, which can be seen everywhere in the world.
• public praise is the best advertisement
• cook every cup of coffee very well, and have a good grasp of every detail.
• for you, maybe it is the 100th guest ,but for the guest, it is the first cup of coffee.（你可能今天面对的
Product quality
Purchase the most advanced coffee beans. To do the most perfect baking .
Four principles:
Refuse franchisees Refuse to sell artificial flavoring coffee beans Refuse to enter the supermarket To buy the most advanced coffee beans
• Development history in China • Special products to meet the demand in
China
Would you like a cup of coffee?
"I want to be a regular customer of Starbucks"
星巴克 英文介绍
The founder of the Starbucks is
Howard Schultz.
The logo has been significantly streamlined over the years. In the first version, which was based on a 16th-century "Norse" woodcut,the Starbucks siren was topless and had a fully visible double fish tail.The image also had a rough visual texture and has been likened to a melusine.In the second version, which was used from 1987–92, her breasts were covered by her flowing hair, but her navel was still visible. The fish tail was cropped slightly, and the primary color was changed from brown to green, a nod to the Alma Mater of the three founders, the University of San Francisco.In the third version, used between 1992 and 2011, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original "woodcut" logo has been moved to the Starbucks' Headquarters in Seattle.
星巴克公司英文介绍
Product s
LEARN MORE
PRODUCTS
DRINK
FOOD
TEA
LEARN MORE
Classic coffee——-series of hot drinks
Cappuccino Caramel Macchiato
Latte Café Americano
Espresso Frappuccino
ICNHIN A
In January 1999,Starbucks
entered the mainland China market by opening the 1st store in the China World Trade Buil has
June 6th,1989
January 11th,1994
LEARN MORE
Jauary 5th,2011
History
Originated from: Seattle,in 1971 Origin of the name: Starbucks was named after the name of mate in 《Moby Dick》.
matcha Frappuccino
mocha Frappuccino
Caramel Coffee Frappuccino
English Breakfast Tea
coffee & tea
Chai Tea
Earl Grey Tea
LEARN MORE Green Tea Latte
END
90’s: Completed IPO on NASDAQ in 1992 under the trading symbol “SBUX”, thus opening a new chapter of growth for the company
星巴克中英文介绍
星巴克
使命宣传
企业使命
指导原则
发展攻略
产品品质 服务创新 价格定位 神秘顾客 最终目标
星巴克（Starbucks）是美 国一家连锁咖啡公司的名 称，1971年成立，为全球 最大的咖啡连锁店，其总 部坐落美国华盛顿州西雅 图市。除咖啡外，星巴克 亦有茶及蛋糕等商品。星 巴克在全球范围内已经有 近12,000间分店遍布北美、 南美洲、欧洲、中东及太 平洋区。
Starbucks also attaches great importance to the development of new services for customers' needs. Starbucks is trying to create a variety of business ideas, to attract people to step into the shop and to extend the stopover time. When you step into Starbucks, you will feel the music swing on your heart and soul. The store often plays some jazz, American country music and piano solo. All of those Just cater to the fashion, and those white-collar workers who pursue vogue. Every day they are facing strong pressure of life, so they are in great need of spiritual comfort. At this moment, the music just plays a role in catering to consumer’s needs. Since 2002, Starbucks launched a high-speed wireless Internet service in the 1200 chain stores in North America and Europe so that the consumers who carry a portable computer or personal digital assistant (PDA) can be comfortable to enjoy drinking coffee, surf the page, send and receive electronic-mail and download
关于星巴克英语作文
关于星巴克英语作文Title: The Allure of StarbucksStarbucks, a global icon in the coffee industry, has captivated the hearts and palates of coffee enthusiasts worldwide. Its success lies in its unique blend of quality coffee, inviting atmosphere, and exceptional customer service.The coffee at Starbucks is renowned for its rich flavor and consistent quality. Whether it's a classic latte, a refreshing iced coffee, or a decadent hot chocolate, Starbucks offers a wide range of beverages to satisfy every taste. The beans are carefully roasted and blended to create a unique flavor profile that keeps customers coming back for more.The atmosphere inside a Starbucks store is inviting and cozy. From the comfortable seating areas to the relaxing music, it's a perfect place to unwind and catch up with friends. The warm lighting and earthy tones create a welcoming ambiance that encourages customers to stay and enjoy their coffee.Moreover, Starbucks is renowned for its exceptional customer service. The baristas are trained to provide a personalized and memorable experience, from the moment a customer walks through the door to the time they leave. Theyare friendly, knowledgeable, and always ready to assist with any questions or special requests.In conclusion, Starbucks has become a global sensation due to its commitment to quality, its inviting atmosphere, and its exceptional customer service. It's not just a place to grab a coffee; it's an experience that keeps customers coming back again and again.。
星巴克英文PPT介绍
70’s: The first starbucks opened.
80’s: Howard Schultz (候活舒尔斯)joined in starbucks.
90’s: Starbucks expanded its business all over the world and became public company(上市 公司).
Contents
History Advertisement Products Market share Competitors
Originated from: Seattle(西雅图),in 1971 Origin of the name: Starbucks was named after the name of mate(大副) in 《Moby Dick》(白鲸记).
coffee shop in China is developing fast. If I'm not in the office, I am willing to go to Starbucks coffee shop ."
胡锦涛说：“星巴克咖啡店在中国发展得很 快。 如果我不是在办公室工作， 我肯定愿意去星巴克经营的咖啡店坐一坐。”
伯爵红茶
Earl Grey Tea
抹茶拿铁 Green Tea Latte
原叶红茶拿铁
全球分布
Competitors
Look at the chart, who are the main competitors?
1 2 3 4 5 6 7 8 9 10
To have 25000 chain stores all over the world, just like McDonalds, you can see it anywhere.
星巴克怎么写英文作文
星巴克怎么写英文作文英文：Starbucks is not just a coffeehouse chain; it's a cultural phenomenon that has woven itself into the fabric of modern society. From its humble beginnings in Seattle to its global presence today, Starbucks has become synonymous with premium coffee, cozy ambiance, and a place to gather and socialize.One of the reasons Starbucks has become so popular is its commitment to quality. Whether it's their signature espresso beverages, brewed coffee, or specialty drinks, Starbucks maintains high standards for the sourcing and roasting of its beans, ensuring a consistently excellent cup of coffee. As a coffee enthusiast, I appreciate the attention to detail that goes into crafting each beverage.Moreover, Starbucks has mastered the art of creating a welcoming atmosphere. The warm, inviting decor, comfortableseating, and background music create an environment that encourages relaxation and conversation. It's the perfect place to catch up with friends, have a business meeting, or simply enjoy some alone time with a good book.But perhaps what sets Starbucks apart is its unparalleled customer experience. The baristas, or "coffee artists," as I like to call them, are trained to not only make great coffee but also to provide exceptional service. They greet customers with a smile, remember their regular orders, and take the time to ensure each drink is made to perfection.For example, I remember a time when I visited a Starbucks during a particularly busy morning rush. Despite the long line, the barista took the time to engage with each customer, making them feel valued and appreciated. When it was my turn to order, she greeted me by name and asked how my day was going, which instantly made me feel like a valued customer.中文：星巴克不仅仅是一家咖啡连锁店；它是一种文化现象，已经深深融入了现代社会的结构。
星巴克 英语作文
Starbucks,a globally recognized coffeehouse chain,has become synonymous with the modern coffee culture.Founded in1971in Seattle,Washington,Starbucks has expanded its reach to over30,000locations worldwide,serving millions of customers daily.The Origin and Expansion of Starbucks:The story of Starbucks began with a small store selling coffee beans,spices,and tea.The founders,Jerry Baldwin,Zev Siegl,and Gordon Bowker,were inspired by the Italian coffeehouse culture and aimed to bring that experience to the United States.The name Starbucks was inspired by the character Starbuck from the novel MobyDick,symbolizing the seafaring and adventurous spirit of the company.In1987,Howard Schultz,who had joined Starbucks as a marketing director,bought the company after a trip to Italy where he was inspired by the espresso bars.He introduced the Italian coffeehouse experience to the American market,which included serving coffee beverages such as lattes,cappuccinos,and espressos.Cultural Impact and Branding:Starbucks has had a significant impact on the cultural landscape,becoming a part of the daily routine for many people.The companys branding strategy focuses on creating a third place between home and work,where customers can relax,socialize,and work in a comfortable environment.The interiors of Starbucks stores are designed to be inviting, with a warm color palette,comfortable seating,and free WiFi.Product Range and Innovation:Starbucks offers a wide range of products,including various types of coffee,tea,and seasonal beverages.They also serve food items such as pastries,sandwiches,and salads. The company is known for its innovation,introducing new products and limitedtime offerings to keep customers engaged.For example,the Pumpkin Spice Latte has become a seasonal favorite in the fall.Social Responsibility and Sustainability:Starbucks has made efforts to be a responsible corporate citizen.They have initiatives in place to source ethically and support small coffee farmers.The company also focuses on sustainability,aiming to reduce waste and use environmentally friendly practices.For instance,Starbucks has committed to using reusable or recyclable cups and has a goal to become resourcepositive by2030.Global Presence and Adaptation:Starbucks has a strong global presence,with stores in over70countries.The companyadapts its menu to local tastes and preferences,offering unique beverages and food items in different regions.For example,in Japan,Starbucks offers green teabased beverages, while in India,they serve chaiinfused drinks.Customer Experience and Loyalty Programs:The customer experience is a top priority for Starbucks.They have a loyalty program called Starbucks Rewards,which offers members rewards and benefits such as free drinks and food items,birthday treats,and early access to new products.The mobile app also allows customers to order ahead and pay through their phones,streamlining the ordering process.In conclusion,Starbucks has transformed the way people enjoy coffee and has become a cultural icon.Its focus on customer experience,product innovation,and social responsibility has contributed to its success and widespread appeal.Whether youre a regular customer or just passing by,Starbucks offers a welcoming space to enjoy a cup of coffee and a moment of relaxation.。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Starbucks has three partners in China.The first Starbucks coffee shop in China opened successfully on Jen,11,1999
NO.2 Products By Miss He
NO.3 marketing strategy By Mr Zhang
do not spend a penny to advertise
"Our shop is the best advertising" Starbucks operators say. It is understood that, Starbucks has never been in the mass media spent a penny in advertising. This is both a economical and affordable way, Starbucks is unique! "
NO.4 example By Mr Wang
me tell the DoLet Starbucks inreason? very successful you know you! China is
2013-7-30
First Chinese living level and the level of consumption of starbucks adapt to provide free Internet when you in starbucks with mobile phone or computer search can be connected to the network and surfing can you find in addition to starbucks outside the consumption only 15 yuan can sit in a day in a free Internet also provide power supply place
1. The ultimate goal
• Starbucks ultimate goal is the creation of 25 000 chain stores, just like fast-food restaurants McDonald's (have 30,000 branches), as everywhere in the world.
The new-born Starbucks came into the world on August,18,1987.It changed the original framework..
Sarbucks provides the middle class with a fashionable social meeting place which is of pure and fresh style.
Welcome to
When you feel e to starbuck ,it can make you relax and happy
NO.5 advantage By Miss Xie
Starbucks as the biggest coffee branch all over the world in the coffee market is becoming the morden coffee symbolized trademark.There are many advantages in starbucks when it completes with its counterparts.
The third one is that Starbucks provides favorable wages and benefits,their partners also can be treated like them.
Fourthly,the high quality is the most key strong point in the competition. Starbucks coffee orgians from Guatemala which produces authentic coffee.
Focus on the concept of the (present experience), the emphasis on work, life and entertainment, the careful management" right now "this time life experience.
first advantage,Starbucks regard itself as "the third place"and have a lot of loyal customers.
I will move on to the next point,Starbucks take majorities of manners to manage its brand,like top heavy roasting bean skill、 professional employers、 imitate relationship with customers and staff.
NO.6 future By Miss Xiong
1. The ultimate goal 2. Price positioning 3. Mobile payment 4. Product quality 5. Consumer education 6. Multi-dimensional innovation
Second The Chinese people have always pursue brand 2013-7-30 especially foreign brands
2013-7-30
Байду номын сангаас
Last Starbucks has enough new enough the effective management of the way and the idea even if the store full of people you also won't be around you disturbed by the voice of but also gets a lot of help
2013-7-30
history products marketing example advantage
future
NO.1 History By Miss Zheng
The first coffee shop Starbucks officially opend at the Seattle Pike Place in United States.At that time only coffee beans were sold.
To take a flexible investment and cooperation mode based on different market conditions around the world
According to the proportion of the shares held by Starbucks headquarters of Starbucks around the world to see, the mode of cooperation of Starbucks around the world four cases.
design: performance characteristics It is understood that in the U.S. headquarters of Starbucks, has a dedicated design studio, a group of professional designers and artists, designed the world's Starbucks stores. Starbucks every store, on the basis of a unified brand, but also to maximize the personality characteristics. Such as Starbucks, Shanghai, China, mainly to young consumers.
4. Product quality
• Purchase the most advanced coffee beans To do the most perfect baking .
5. Consumer education
• In a country where the habit of drinking tea that promote drink coffee, that will inevitably encounter resistance on consumer sentiment.So first Starbucks to do this efforts to promote consumer education. "Starbucks stores per week must be open a coffee seminar for customer.
The benefits of doing so "it can borrow someone else's power to help it do a lot and the same time together. "
in order to direct businessbased