星巴克英文介绍SindyPPT课件
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1
Let’s look at some pictures, can you find something in common?
.
2
.
3
.
4
Hu Jin Tao said: "Starbucks coffee shop in China is developing
fast. If I'm not in the office, I am willing to go to Starbucks coffee
.
15
Comfortable Environment
.
16
.
17
.
18
.
19
.
20
.
21
What else again?
.
22
.
23
.
24
.
25
.
26
.
27
Guess？
.
28
.
29
.
30
.
31
.
32
.
33
Back to our
question, what is
the answer?
Origin of the name: Starbucks was
named after the name of mate(大
副) in 《Moby Dick》(《摩比·迪克》（Moby
). Dick），又译作《白鲸记》 Starbuck loved
drinking coffee.
Adding “S” at the end shows that
星巴克与您，不止于咖啡。
你不是在上班和回家的路上就是在去星巴克 的路上。
星巴克，一个属于您的第三空间，在这里邂 逅你自己。
.
43
PRODUCTS
.
44
products
DRINK
FOOD
TEA
.
45
.
46
经典咖啡——热饮系列
Cappuccino 卡布奇诺
焦糖玛奇朵 Caramel Macchiato
.
41
.
42
To maximize the flavor of a coffee beans. 将每一粒咖啡豆的风味发挥到极致。
Starbucks--------shared the planet. 星巴克与你共享家园。
You and Starbucks, it is bigger than coffee.
.
34
.
35
.
36
.
37
.
38
1971
1987
2011
19199292
1992
.
2011
39
.
40
Now, the green mermaid (绿色美人鱼) of Starbucks and the M of the McDonald's are both American Culture symbol.
Latte 拿铁
美式咖啡
.
Café Americano
47
浓缩咖啡星冰乐 Espresso Frappuccino
抹茶星冰乐
.
摩卡星冰乐 mocha Frappuccino
焦糖星冰乐 Caramel Coffee
Frappucc48ino
浓缩咖啡
浓缩康宝蓝
太妃榛果拿铁
• 摩卡 Café Mocha
店) in over 30 countries.
.
11
Starbucks in China（the first opened in 1985) Enjoying、leisure 、comfort and interesting are Starbucks’culture.
This is similar with
the company hopes that everyone
can fall in love with coffee as
Starbuck does.
.
10
1971: The first starbucks opened.
1982: Howard Schultz (候活舒尔茨)joined in starbucks.
Chinese traditional teahouses’.
.
12
Advertisement
.
13
An unique advertising strategy –—— word-of-mouth marketing（口碑营销）.
.
14
Beside the coffee itself, what else?
61
.
62
1987: Howard Schultz took over Starbucks.
1992: Starbucks expanded its business all over the world and became public company(上市 公司).
Now, Starbucks has more than 7500 subbranches(分
who are the main competitors?
.
59
1 2 3 4 5 6 7 8 9 10
.
60
To have 25000 chain stores all over the world, just like McDonalds, you can see it anywhere.
.
. 香草拿铁
49
伯爵红茶 Earl Grey Tea
印度红茶 Chai Tea
抹茶拿铁 .
Green Tea Latte
英式红茶 English Breakfast Tea
原叶红茶拿铁
50
.
51
.
52
.
53
.ቤተ መጻሕፍቲ ባይዱ
54
.
55
全球分布
.
56
.
57
Competitors
.
58
Look at the chart,
shop ."
胡锦涛说：“星巴克咖啡店在中国发展得很 快。
如果我不是在办公室工作，
我肯定愿意去星巴克经营的咖啡店坐一坐。”
.
5
.
6
.
7
Contents
History Advertisement Products Market share
Competitors
.
8
.
9
Originated from: Seattle(西雅图),in 1971
1
Let’s look at some pictures, can you find something in common?
.
2
.
3
.
4
Hu Jin Tao said: "Starbucks coffee shop in China is developing
fast. If I'm not in the office, I am willing to go to Starbucks coffee
.
15
Comfortable Environment
.
16
.
17
.
18
.
19
.
20
.
21
What else again?
.
22
.
23
.
24
.
25
.
26
.
27
Guess？
.
28
.
29
.
30
.
31
.
32
.
33
Back to our
question, what is
the answer?
Origin of the name: Starbucks was
named after the name of mate(大
副) in 《Moby Dick》(《摩比·迪克》（Moby
). Dick），又译作《白鲸记》 Starbuck loved
drinking coffee.
Adding “S” at the end shows that
星巴克与您，不止于咖啡。
你不是在上班和回家的路上就是在去星巴克 的路上。
星巴克，一个属于您的第三空间，在这里邂 逅你自己。
.
43
PRODUCTS
.
44
products
DRINK
FOOD
TEA
.
45
.
46
经典咖啡——热饮系列
Cappuccino 卡布奇诺
焦糖玛奇朵 Caramel Macchiato
.
41
.
42
To maximize the flavor of a coffee beans. 将每一粒咖啡豆的风味发挥到极致。
Starbucks--------shared the planet. 星巴克与你共享家园。
You and Starbucks, it is bigger than coffee.
.
34
.
35
.
36
.
37
.
38
1971
1987
2011
19199292
1992
.
2011
39
.
40
Now, the green mermaid (绿色美人鱼) of Starbucks and the M of the McDonald's are both American Culture symbol.
Latte 拿铁
美式咖啡
.
Café Americano
47
浓缩咖啡星冰乐 Espresso Frappuccino
抹茶星冰乐
.
摩卡星冰乐 mocha Frappuccino
焦糖星冰乐 Caramel Coffee
Frappucc48ino
浓缩咖啡
浓缩康宝蓝
太妃榛果拿铁
• 摩卡 Café Mocha
店) in over 30 countries.
.
11
Starbucks in China（the first opened in 1985) Enjoying、leisure 、comfort and interesting are Starbucks’culture.
This is similar with
the company hopes that everyone
can fall in love with coffee as
Starbuck does.
.
10
1971: The first starbucks opened.
1982: Howard Schultz (候活舒尔茨)joined in starbucks.
Chinese traditional teahouses’.
.
12
Advertisement
.
13
An unique advertising strategy –—— word-of-mouth marketing（口碑营销）.
.
14
Beside the coffee itself, what else?
61
.
62
1987: Howard Schultz took over Starbucks.
1992: Starbucks expanded its business all over the world and became public company(上市 公司).
Now, Starbucks has more than 7500 subbranches(分
who are the main competitors?
.
59
1 2 3 4 5 6 7 8 9 10
.
60
To have 25000 chain stores all over the world, just like McDonalds, you can see it anywhere.
.
. 香草拿铁
49
伯爵红茶 Earl Grey Tea
印度红茶 Chai Tea
抹茶拿铁 .
Green Tea Latte
英式红茶 English Breakfast Tea
原叶红茶拿铁
50
.
51
.
52
.
53
.ቤተ መጻሕፍቲ ባይዱ
54
.
55
全球分布
.
56
.
57
Competitors
.
58
Look at the chart,
shop ."
胡锦涛说：“星巴克咖啡店在中国发展得很 快。
如果我不是在办公室工作，
我肯定愿意去星巴克经营的咖啡店坐一坐。”
.
5
.
6
.
7
Contents
History Advertisement Products Market share
Competitors
.
8
.
9
Originated from: Seattle(西雅图),in 1971