星巴克英文介绍SindyPPT课件
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Starbucks星巴克英文介绍PPT53011
20192/512/9
• Caffe Mocha with extra rich, full-bodied espresso. • 让摩卡多一份浓缩咖啡，更添浓厚馥郁。
20192/612/9
• Expertly steamed milk poured over ristretto shots of expresso and finished with a Starbucks signature dot.
• This is the very essence of coffee, in its most concentrated form.
• 这是咖啡的精粹，以浓缩的方式显现。星巴克浓缩咖 啡带点焦糖味道，浓厚馥郁。
20191/912/9
• Despite the name, this is actually a European way to enjoy coffee: espresso with hot water.
market, NASDAQ.
2019/912/9
如果巴西下雨就买星巴克股票
巴西下雨
咖啡豆丰 收
咖啡豆价 格下跌
星巴克成 本降低
星巴克利 润增加
股价上扬
2019/12/9
10
Starbucks has 23,132 subbranches(分店) in
over 63 countries.
20191/112/9
• 榛果风味的芬芳弥漫于拿铁的醇香，温暖美好。
20192/412/9
• Delicious Starbucks mocha chocolate, espresso, steamed milk and whipped cream.
星巴克PPT
星巴克是美国一家连锁咖啡公司的名称， 星巴克是美国一家连锁咖啡公司的名称， 1971年成立 为全球最大的咖啡连锁店， 年成立， 1971年成立，为全球最大的咖啡连锁店，其 总部坐落美国华盛顿州西雅图市。除咖啡外， 总部坐落美国华盛顿州西雅图市。除咖啡外， 星巴克亦有茶、馅皮饼及蛋糕等商品。 星巴克亦有茶、馅皮饼及蛋糕等商品。星巴 克在全球范围内已经有近12,000 12,000间分店遍布 克在全球范围内已经有近12,000间分店遍布 北美、南美洲、欧洲、中东及太平洋区。 北美、南美洲、欧洲、中东及太平洋区。
(5)感官识别 (5)感官识别 嗅觉、视觉、听觉、触觉和味觉 共同塑造了星巴克咖啡馆浪漫的 情调。重烘焙极品咖啡豆是星巴 克味道的来源，加上“四禁” 克味道的来源，加上“四禁”政 策(禁烟、禁止员工用香水、禁用 化学香精的调味咖啡豆、禁售其 他食品和羹汤) 他食品和羹汤)力保店内充满咖啡 自然醇正的浓香。 (6)包装美学。 6)包装美学 6)包装美学。 星巴克的美学不仅是借鉴， 星巴克的美学不仅是借鉴，还融 合了自己的风格。 合了自己的风格。
• Twenty years ago, Starbucks created the logo, only a coffee shop. Today, the beautiful "Green Mermaid, " even with the McDonald's "m" has become a symbol of American culture. • 二十年前星巴克创建这个徽标时，只有一家咖啡 二十年前星巴克创建这个徽标时， 如今，优美的“绿色美人鱼” 店。如今，优美的“绿色美人鱼”，竟然与麦当 劳的“ 一道成了美国文化的象征 一道成了美国文化的象征。 劳的“m”一道成了美国文化的象征。
星巴克的产品和发展历史品牌定位(英文) ppt课件
• Jesper Kunde in the "religious" pointed out: "the success of Starbucks, in the center of consumer demands from product to service, from the service to the experience in the era, Starbucks successfully created a" Starbucks experience "to create for the characteristics of the" coffee religion "."
• From the Starbucks brand name, positioning can clearly define the target market: is not the general public, but a focus on enjoyment and leisure, advocating knowledge, respect people oriented and full of petty bourgeois sentiment, white-collar city.
10
Tiramisu
ppt课件
11
Product quality
• The cornerstone of the quality of Howard Schulz Starbucks is the top of the 1971 Starbucks's first rebaked coffee beans were born when he was born. After the transformation of the Starbucks has a special procurement system.
• From the Starbucks brand name, positioning can clearly define the target market: is not the general public, but a focus on enjoyment and leisure, advocating knowledge, respect people oriented and full of petty bourgeois sentiment, white-collar city.
10
Tiramisu
ppt课件
11
Product quality
• The cornerstone of the quality of Howard Schulz Starbucks is the top of the 1971 Starbucks's first rebaked coffee beans were born when he was born. After the transformation of the Starbucks has a special procurement system.
星巴克介绍(英文)PPT课件
Cappuccino [,kæpʊ'tʃiːnəʊ] 卡布奇诺
The whole drink was blended by espresso ，foam(奶泡) ， steamed milk(蒸牛奶),without sweetness, because of too much foam the whole cup of drinks is lighter and makes it feel like cost money to buy air. Cappuccino’s classical collocation is croissant（羊角面包）
放射线伤害
• Increaseபைடு நூலகம் risk of high blood pressure . • Induced osteoporosis 诱发骨质疏松
优质
The disadvantage of drinking 11/10/2019 co1f3 fee
Coffee and mood
Are you in mood or you want a cup of coffee when you're in a bad mood?
牛奶，麻烦您帮我留些空间"。
优质
11/10/2019
11
Starbucks Secret Menu
• zebra mocha，zebra hot chocolate：“斑马”。
其实就是巧克力和白巧克力混合。
• widow maker：iced black tea与iced black coffee的结合，苦口提神黑寡妇。
Even by the side.
优质
11/10/2019
6
The whole drink was blended by espresso ，foam(奶泡) ， steamed milk(蒸牛奶),without sweetness, because of too much foam the whole cup of drinks is lighter and makes it feel like cost money to buy air. Cappuccino’s classical collocation is croissant（羊角面包）
放射线伤害
• Increaseபைடு நூலகம் risk of high blood pressure . • Induced osteoporosis 诱发骨质疏松
优质
The disadvantage of drinking 11/10/2019 co1f3 fee
Coffee and mood
Are you in mood or you want a cup of coffee when you're in a bad mood?
牛奶，麻烦您帮我留些空间"。
优质
11/10/2019
11
Starbucks Secret Menu
• zebra mocha，zebra hot chocolate：“斑马”。
其实就是巧克力和白巧克力混合。
• widow maker：iced black tea与iced black coffee的结合，苦口提神黑寡妇。
Even by the side.
优质
11/10/2019
6
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店) in over 30 countries.
.
11
Starbucks in China（the first opened in 1985) Enjoying、leisure 、comfort and interesting are Starbucks’culture.
This is similar with
星巴克与您，不止于咖啡。
你不是在上班和回家的路上就是在去星巴克 的路上。
星巴克，一个属于您的第三空间，在这里邂 逅你自己。
.
43
PRODUCTS
.
44
products
DRINK
FOOD
TEA
.
45
.
46
经典咖啡——热饮系列
Cappuccino 卡布奇诺
焦糖玛奇朵 Caramel Macchiato
Chinese traditional teahouses’.
.
12
Advertisement
.
13
An unique advertising strategy –—— word-of-mouth marketing（口碑营销）.
.
14
Beside the coffee itself, what else?
Origin of the name: Starbucks was
named after the name of mate(大
副) in 《Moby Dick》(《摩比·迪克》（Moby
). Dick），又译作《白鲸记》 Starbuck loved
drinking coffee.
Adding “S” at the end shows that
the company hopes that everyone
can fall in love with coffee as
Starbuck does.
.
10
1971: The first starbucks opened.
1982: Howard Schultz (候活舒尔茨)joined in starbucks.
. 香草拿铁
49
伯爵红茶 Earl Grey Tea
印度红茶 Chai Tea
抹茶拿铁 .
Green Tea Latte
英式红茶 English Breakfast Tea
原叶红茶拿铁
50
.
51
.
52
.
53
.
54
.
55
全球分布
.
56
.
57
Competitors
.
58
Look at the chart,
.
15
Comfortable Environment
.
16
.
17
.
18
.
19
.
20
.
21
What else again?
.
22
.
23
.
24
.
25
.
26
.
27
Guess？
.
28
.
29
.
30
.
31
.
32
.
33
Back to our
question, what is
the answer?
Latte 拿铁
美式咖啡
.
Café Americano
47
浓缩咖啡星冰乐 Espresso Frappuccino
抹茶星冰乐
.
摩卡星冰乐 mocha Frappuccino
焦糖星冰乐 Caramel Coffee
Frappucc48ino
浓缩咖啡
浓缩康宝蓝
太妃榛果拿铁
• 摩卡 Café Mocha
1987: Howard Schultz took over Starbucks.
1992: Starbucks expanded its business all over the world and became public company(上市 公司).
Now, Starbucks has more than 7500 subbranches(分
61Leabharlann .62.34
.
35
.
36
.
37
.
38
1971
1987
2011
19199292
1992
.
2011
39
.
40
Now, the green mermaid (绿色美人鱼) of Starbucks and the M of the McDonald's are both American Culture symbol.
shop ."
胡锦涛说：“星巴克咖啡店在中国发展得很 快。
如果我不是在办公室工作，
我肯定愿意去星巴克经营的咖啡店坐一坐。”
.
5
.
6
.
7
Contents
History Advertisement Products Market share
Competitors
.
8
.
9
Originated from: Seattle(西雅图),in 1971
.
1
Let’s look at some pictures, can you find something in common?
.
2
.
3
.
4
Hu Jin Tao said: "Starbucks coffee shop in China is developing
fast. If I'm not in the office, I am willing to go to Starbucks coffee
.
41
.
42
To maximize the flavor of a coffee beans. 将每一粒咖啡豆的风味发挥到极致。
Starbucks--------shared the planet. 星巴克与你共享家园。
You and Starbucks, it is bigger than coffee.
who are the main competitors?
.
59
1 2 3 4 5 6 7 8 9 10
.
60
To have 25000 chain stores all over the world, just like McDonalds, you can see it anywhere.
.
.
11
Starbucks in China（the first opened in 1985) Enjoying、leisure 、comfort and interesting are Starbucks’culture.
This is similar with
星巴克与您，不止于咖啡。
你不是在上班和回家的路上就是在去星巴克 的路上。
星巴克，一个属于您的第三空间，在这里邂 逅你自己。
.
43
PRODUCTS
.
44
products
DRINK
FOOD
TEA
.
45
.
46
经典咖啡——热饮系列
Cappuccino 卡布奇诺
焦糖玛奇朵 Caramel Macchiato
Chinese traditional teahouses’.
.
12
Advertisement
.
13
An unique advertising strategy –—— word-of-mouth marketing（口碑营销）.
.
14
Beside the coffee itself, what else?
Origin of the name: Starbucks was
named after the name of mate(大
副) in 《Moby Dick》(《摩比·迪克》（Moby
). Dick），又译作《白鲸记》 Starbuck loved
drinking coffee.
Adding “S” at the end shows that
the company hopes that everyone
can fall in love with coffee as
Starbuck does.
.
10
1971: The first starbucks opened.
1982: Howard Schultz (候活舒尔茨)joined in starbucks.
. 香草拿铁
49
伯爵红茶 Earl Grey Tea
印度红茶 Chai Tea
抹茶拿铁 .
Green Tea Latte
英式红茶 English Breakfast Tea
原叶红茶拿铁
50
.
51
.
52
.
53
.
54
.
55
全球分布
.
56
.
57
Competitors
.
58
Look at the chart,
.
15
Comfortable Environment
.
16
.
17
.
18
.
19
.
20
.
21
What else again?
.
22
.
23
.
24
.
25
.
26
.
27
Guess？
.
28
.
29
.
30
.
31
.
32
.
33
Back to our
question, what is
the answer?
Latte 拿铁
美式咖啡
.
Café Americano
47
浓缩咖啡星冰乐 Espresso Frappuccino
抹茶星冰乐
.
摩卡星冰乐 mocha Frappuccino
焦糖星冰乐 Caramel Coffee
Frappucc48ino
浓缩咖啡
浓缩康宝蓝
太妃榛果拿铁
• 摩卡 Café Mocha
1987: Howard Schultz took over Starbucks.
1992: Starbucks expanded its business all over the world and became public company(上市 公司).
Now, Starbucks has more than 7500 subbranches(分
61Leabharlann .62.34
.
35
.
36
.
37
.
38
1971
1987
2011
19199292
1992
.
2011
39
.
40
Now, the green mermaid (绿色美人鱼) of Starbucks and the M of the McDonald's are both American Culture symbol.
shop ."
胡锦涛说：“星巴克咖啡店在中国发展得很 快。
如果我不是在办公室工作，
我肯定愿意去星巴克经营的咖啡店坐一坐。”
.
5
.
6
.
7
Contents
History Advertisement Products Market share
Competitors
.
8
.
9
Originated from: Seattle(西雅图),in 1971
.
1
Let’s look at some pictures, can you find something in common?
.
2
.
3
.
4
Hu Jin Tao said: "Starbucks coffee shop in China is developing
fast. If I'm not in the office, I am willing to go to Starbucks coffee
.
41
.
42
To maximize the flavor of a coffee beans. 将每一粒咖啡豆的风味发挥到极致。
Starbucks--------shared the planet. 星巴克与你共享家园。
You and Starbucks, it is bigger than coffee.
who are the main competitors?
.
59
1 2 3 4 5 6 7 8 9 10
.
60
To have 25000 chain stores all over the world, just like McDonalds, you can see it anywhere.
.