商务英语写作第六章

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商务英语unit6课文译文及练习答案

商务英语unit6课文译文及练习答案

第六章文化产业教学目标:学完本单元之后,学生应该能够:1.理解什么是文化产业以及文化产业的主要要素;2.理解什么是电影产业以及电影产业的经营方式;3.对文化产业对经济的重要性有初步的认识。

课文A文化产业是一个个仅仅才出现了几十年的新鲜事物,文化产业的定义和内涵在不同的国家有不同的含义。

根据中国文化部对文化产业的最新界定,文化产业是指从事文化生产和提供文化服务的经营性行业。

文化产业是与文化事业相对应的概念,两者之间既有相似性,又有差异性,都是社会文化建设的重要组成部分。

在中国,文化产业是随着社会主义市场经济体制的建立和完善而逐步发展起来的新型产业。

是随着社会主义市场经济体制的逐步完善和现代生产方式的不断进步,而发展起来的新兴产业。

也是文化产业是社会生产力发展的必然要求,文化产业分为影视业、音像业、文化娱乐业、文化旅游业、网络文化业、图书报刊业、文物和艺术品业、艺术培训业等9大门类。

“文化产业”是一个复杂的定义,“产业”在这里是一个很广泛的概念———在这里,它和工厂,制造业等名词没有必然的联系(但是它仍然和勤奋密切相关,不过,勤奋并不限于制造业)。

而且,它可以运用于任何具有相似性产出的活动,“休闲产业”“创意产业”等。

如果一个工厂的产品是颜料,那么它是一个传统意义上的工厂,但是,某个画廊雇佣的画家使用这些颜料所绘制的画则是文化产业的产品。

文化产业和传统产业相比,只是在过程是有相似性,在产品,内涵和影响上都有着极大的不同。

当今世界,全球范围内国与国之间竞争的显著特点之一是软实力的竞争。

软实力是指一个国家的吸引力和对别国的说服力。

软实力是和硬实力相对而言的。

硬实力强调的一个国家的军事或经济力量,软实力则来自一个国家文化上的吸引力,政治理念及政策等方面。

现在,软实力对一个国家的发展已经越来越重要,而文化产业是软实力的一个重要组成部分。

我们来看一个例子:在纽约,当手工制造业在20世纪70年代衰落,整个城市陷入了严重的经济危机的时候,市长Abe Beame主持成立了一个文化政策方面的委员会,这个委员会指出经济的复苏可以在开发文化资产的帮助下进行。

unit6商务英语写作 商务合同

unit6商务英语写作 商务合同

Unit 6 sales confirmation and purchase contract售货确认书和购货合同1. 合同的定义• A contract is a binding agreement between two or more parties. Contracts are formed through negotiations between the buyer and the seller. Once a deal is made, traders may sign two copies of contract face to face. Or the seller may send two copies signed by him to the buyer for counter-signature and the buyer should return one copy to the seller for file.•买卖双方经过磋商,一方的发盘被另一方有效接受,交易即成,合同宣告成立。

但在实际业务中,按照一般习惯做法,买卖双方达成协议后,通常要制作书面合同将各自的权利和义务用书面形式加以明确,这就是所谓的签订合同在国际贸易中,书面合同主要采取两种形式:(1)一种是内容较为简单的简式合同,如销售确认书(Sales Confirmation )、购货确认书(Purchase Confirmation).(2)另一种是条款较为完备、内容较全面的正式合同,如进口合同(Import Contract)、出口合同(Export Contract)、购货合同(Purchase Contract)、销售合同(Sales Contract2. 合同和确认书的对比•报关时SALES CONFIRMATION 就是当SALES CONTRACT 来用的。

SALES CONFIRMATION侧重的是产品,流程和条款确认,而 SALES CONTRACT侧重的则是产品及描述的确认。

商务英语写作实务课件Unit 6

商务英语写作实务课件Unit 6
Chinese provided.
Dear Mr. Li, _I _a_m__ex_t_r_e_m_e_l_y_g_l_ad__t_o_h_e_a_r_t_h_at_y_o_u__h_a_v_e_g_o_t_a__p_ro_m__o_ti_o_n_i_n__y_o_u_r _c_o_m_p_a_n_y_.(听说你 在公司得到升职,我由衷地为你感到高兴). Congratulations!
It is excellent of you to get a promotion, for after all you have just been in the company for six months. As we all know, _y_o_u_a_r_e_a_l_w_a_y_s_a__b_o_th__h_a_rd_-_w_o_r_k_i_n_g_a_n_d_c_r_e_a_ti_v_e_ __p_er_s_o_n_,_(你工作十分努力,而且有创造性), which is essential to achieve your goals in work.
Section Three Situation Writing
Situation 1
You heard that your friend Mr. Liu opened a new office in Beijing and you write a letter to congratulate him. Complete the following congratulation letter with the Chinese provided.
Yours truly, Maggie
Sample 2
Dear Mr. Wool, Congratulations on your promotion to Manager of the Marketing Department. There is no doubt that you deserve this promotion. It has been a pleasure working with one as competent as you are. I have always felt that you handled problems exceptionally well. We are looking forward to your trip to China next month when we can celebrate your advancement in a more formal way. Wish you continued success.

商务英语写作教程 Unit 6

商务英语写作教程   Unit 6

6.1 Pess Releases
3. 新闻电头(Dateline)和导语(Lead) 新闻电头和导语都位于新闻稿的第一段。新闻电头包括新闻稿的发稿
城市以及发稿日期,一般格式如下: CITY, State, Month Day, Year 导语段要写明新闻稿的关键信息,简明扼要地概括回答新闻事件中关
6.1 Pess Releases
很多时候在主标题的下方会添加副标题,对主标题加以解释。需要注意的是, 副标题的字数比主标题多,并且不加粗字体。例如:
Caine Companions Matter when Buying a Car Autotrader Company celebrates National Dog Day August 26 with “pawsome” insights and vehicle recommendations for dog lovers.
most engaged audience of in-market shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader makes the car shopping experience easy and fun for today’s empowered consumer looking to find or sell the perfect new, used or Certified Pre-Owned car. Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit /.

商务英语与写作unit6

商务英语与写作unit6

Perhaps you have heard rumors of all sorts about the future of our company. Some say it is going out of business, some say it is to be closed, and still some say it is merging with some other company belonging to a mysterious businessman from Shanghai. But I am pleased to tell you that the last is true. We are merging. Effective January 1, 2007, our company will become a wholly owned subsidiary of Shanghai Hengguang Textiles Company. Board members of our would-be parent company asked me to let you know of their sincere intentions to carry on operation at this company on an autonomous basis.
To ensure the copier’s survival, it is important to keep the following procudures in mind. (main point ) · the machine for no longer than Use 30 minutes at a time.
Memorandums

商务英语写作课件第六章Business Reports

商务英语写作课件第六章Business Reports

Indirect pattern (formal)
emphasize the conclusions and recommendations towards the end
Format and length of reports
preprinted form 预列印表格 格式纸 letter memo manuscript 手稿, 原稿,, 底稿 手稿, 原稿
conclusion and recommendations feasibility reports recommendation reports yardstick reports
Writing Business Reports
Attractive Clear Readable Accurate
previously collected
ways of doing research
examing documents making observations conducting surveys carrying out experiments
Drawing conclusions and making recommendations conclusion
Writing Business Reports
Standard format Headings Topic sentence Transitions Direction & indirection patterns Format and length of reports
Standard format
Formal Report
prefatory part
cover title fly and title page letter of authorization and letter of acceptance letter of transmittal executive summary table of contents list of illustrations

商务英语阅读与写作unit 6

商务英语阅读与写作unit 6

Unit 6Writing for Orders and Executing OrdersSection1. How to Write Letters Placing and Executing OrdersObjectives:To give a brief introduction to what is an order and reply to an orderTo enable Ss to become aware of main content of letters for an order and reply to an orderTo enable Ss to familiarize themselves with the samples givenTo read and practice using some of the important words and expressions for business writingTo do exercises and practice translating quotation, offer and counter-offer给一个简要介绍什么是一个订单和回复一个订单使学生了解字母的主要内容为一个订单和回复一个订单使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习和实践翻译报价,报价,并还盘I. What Is an Order and Reply to An Order?An order is a request to supply a specified quantity of goods. V ery often, it is only after the exchange of a number of letters, faxes or E-mails that the two parties come entirely to terms and the buyer finally places or fills a formal order by letter or fax.When a seller receives the relative order and confirms and accepts its terms and conditions, he may begin to execute the order to the buyer’s satisfaction. However, there are times when a seller does not accept the buyer’s order for some reasons. Letters declining an order should be written with utmost care and an eye to good will and future business.一个订单是一个请求提供一个指定数量的商品。

商务英语翻译第6章 商务信函的翻译

商务英语翻译第6章 商务信函的翻译

第一节商务信函的分类BrainstormingTranslate the following into Chinese1. Letters of Introduction介绍信2. Appointments约见函3. Acknowledgments & Confirmations通知与确认4. Announcements告示;通告5. Consultation信息咨询Part V Practical TrainingTranslate the following sentences into Chinese1. The following items totaling $5000 are still open on your account.你的欠款总计为5000美元。

2. It is now several weeks since we sent you our first invoice and we have not yet received your payment.我们的第一份发票已经寄出有好几周了,但我们尚未收到你的任何款项。

3. I’m wondering about your plans for paying your account which, as you know, is now over 40 days past due.我想了解一下你的付款计划,要知道,你的付款已经逾期40多天了。

4. We must now ask you to settle this account within the next few days.请你务必在这几日内结清这笔账款。

5. We have pleasure in sending you an order for Cosmetics.我们愉快的给贵方寄去化妆品订单。

6. We want the goods to be of exactly the same quality as that of those you previously supplied us.我们希望此批订货质量与以前供应的完全一样。

商务英语写作 chapter_6

商务英语写作 chapter_6

If not, one should politely give the reason that the complaints or claims cannot be accepted.—Refusal
When writing, act quickly, be clear and comprehensive(包容), maintain a friendly tone, and always be accurate(精确).
Adjustments & Refusals
It is said to be the most difficult business letter.
When you get a complaint or claim, you may either grant an adjustment or refuse it depending on the circumstances.
We add our apology for your trouble and promise to execute your orders in the future with maximum care and efficiency.
Refusal
Two goals: to say no; to maintain goodwill. Indirect order:
3. Refuse positively. 4. End with adapted, goodwill comment.
Example
Gentlemen: Thank you for your letter of …
concerning the 12 cases of videorecorders covering your order No. 139.

商务英语写作课件-Unit 6

商务英语写作课件-Unit 6

涉外商务合同按繁简不同,可以采取不同的书面形式,如正式 合同(Contract)、协议书(Agreement)、确认书(Confirm ation)、备忘录(Memorandum)、订单(Order)等等。一 份正式的合同通常由以下几个部分组成:
一、封面(Cover page) 二、前文(Preamble) 一般包括订约日期和地点 (Date and Place of Signing),合同当事人及其国籍、主要营业场所或住所(Sign ing Parties and Their Nationalities, Principal Place of Business or Residence Addresses),当事人合法依据 (Each Party’s Authority,如该公司是 “按当地法律正式组织而存在的”/ A Corporation Duly Organized and Existing Under the Laws of XXX),订约缘由/说明条款(Recitals or Whereas Clause)。
国际惯例 (10) international business contracts
国际贸易合同
How to write effective business contracts
A business contract is the legally binding written agreement between two or more parties. It is an important part of business and needs to be created and reviewed carefully.
irrevocable L/C at sight: 意思是不可撤销的即期信用证。

商务英语写作(修订版) 第六章

商务英语写作(修订版) 第六章
Thank you for your help in this matter. Yours faithfully, Alan
6
Chapter
Letters of Payment and Settlement of Accounts
II. Sample Analysis
A settlement of accounts
6
Chapter
Letters of Payment and Settlement of Accounts
3. Writing pattern of letters of payment and settlement of accounts. • In the opening paragraph, state directly and clearly which letter you are referring to. • In the middle part, mention the method of payment your company usually adopts, things about payment documents or accounts due, mistakes or misunderstanding in the accounts, and suggestions to solve the problem, etc. • In the closing part, express your hope that the method of payment will be acceptable to your business partner.
• discount vt. 把(票据)贴现 • 贴现:指银行承兑汇票的持票人在汇票到期日前, 为了取得资金,贴付一定利息将票据权利转让给 银行的票据行为,是持票人向银行融通资金的一 种方式。 • 贴现的性质:贴现是银行的一项资产业务,汇票 的支付人对银行负债,银行实际上是与付款人有 一种间接贷款关系。 • 贴现利息的计算:贴现利息是汇票的收款人在票 据到期前为获取票款向贴现银行支付的利息,计 算方式是:贴现利息=贴现金额x贴现率x贴现期限

Unit 6 商务英语写作

Unit 6 商务英语写作

Acknowledgement
confirmation After the receipt of the order, you, as a seller, should lose no time to state your acknowledgment either by a printed acknowledgment form or a letter, or both.

6
Content of Acknowledgement
1. Acknowledge the order with an expression of thanks; 2. Restate the contents of the order details of the goods details of the business 3. Assure the buyer of your prompt and careful execution of the order and express your desire for future orders. 4. Enclosure your sales confirmation in duplicate for counter-signature.

15
to order sth.at a price按……价格订购 我方向贵公司订购120套TS—号意大利家具,每套320 美元,CIF 上海交货。 We order 120 units of Italian furniture No, TS– at $320 per unit CIF Shanghai. 已收到贵方产品目录和价格表。现按所示价格订购下列 货物。 We have received your catalogue and price list, and now we order the following goods at the prices named.

商务英语写作(修订版)第六章

商务英语写作(修订版)第六章
Chapter
I. Introduction
1. Letters of Payment 2. Settlements of Accounts 3. Writingment and Settlement of Accounts
Chapter
1. Letters of Payment
• Letters of payment usually discuss the method of payment or talk about getting the payment documents prepared, expedited or changed.
h
5
6 Letters of Payment and Settlement of Accounts
h
6
6 Letters of Payment and Settlement of Accounts
Chapter
3. Writing pattern
• In the opening paragraph, state directly and clearly which letter you are referring to.
• Payment is an important issue in business.
• Four main payment methods: ✓ Open account ✓ Prepaid ✓ Documentary collection: D/P, D/A ✓ Letter of Credit (L/C)
高等学校英语拓展系列教程
主 编:胡英坤 车丽娟 外语教学与研究出版社
h
1
Chapter 6
Letters of Payment and Settlement of Accounts

商务英语应用文写作 Unit_6

商务英语应用文写作    Unit_6
•1. You should tell the receiver from where you get the receiver’s address
• Ex. We are interested in your men’s leather shoes displayed in the Guangzhou Commodity Fair.
• 4) Collection: a) D/A documocuments against acceptance.
• Ex. In keeping with our usual terms of payment, we have drawn on you at 60 days and passed the draft and shipping documents to your banker.
• Ex. Please advise if you are able to supply this product and provide the lowest price FOB Tianjin.
• Ex. Please give us detailed information on CIF Guangzhou prices, discounts and terms of payment.
Unit 6 Inquire
•The Study Purpose
•The Introduction of Inquire
• A. General Inquires
• B. The specific inquiry
• The Specific Inquiry Letter may Including the Following.
• 2) Usance Credit

实用商务英语写作课件-Unit 6[51页]

实用商务英语写作课件-Unit 6[51页]

Answer for Reference
Dear Rose, I was pleased to hear that you had been promoted to
sales manager of ABC Company. Congratulations! ABC Company is certainly lucky to have such an aggressive and hard working person in charge of its marketing operations.
Principles
a) A letter of congratulation should make receivers feel certain that he or she deserves the recognition;
b) The congratulatory note should be brief and pithy;
Wish you even greater success in the future.
Youof Thanks
1. Introduction 2. Principles 3. Layout 4. Samples 5. Exercises 6. Case study
Sending letters of congratulation is considered as a thoughtful gesture, which will help to nourish interpersonal and inter-company relationships.
After receiving a letter of congratulation, you should write a reply expressing thanks. Of course, it should be short and clear.

实用商务英语写作教程课件chapter6SalesLetters

实用商务英语写作教程课件chapter6SalesLetters
6 Sales Letters
How to arouse the reader’s interest?
Why do people need the product or service you are providing? What problems can your product or service solve? What purchase motivation does your reader have? What are the USPs of your product or service?
6 Sales Letters
03 DESIRE
The consumer develops a favorable disposition towards the brand.
2023/12/28
6 Sales Letters
04 ACTION
The consumer forms a purchase intention, shops around, engages in trial or makes a purchase.
6 Sales Letters
Opening
Statement of problem Unusual offer Surprising question Appeal to normal desire
6 Sales Letters
ห้องสมุดไป่ตู้
Benefits of products
Body
Free trial use Price guarantee
AIDA
01 ATTENTION 02 INTEREST 03 DESIRE 04 ACTION
6 Sales Letters
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Useful notes:
回避责任 挑错 得到赔偿 撤消投诉 提供证据 商业文件 合同条款 evade responsibility find fault with to cover a loss from withdraw a claim provide proofs business document contract clauses
Exercises:
On receiving a letter of claim one must analyze and investigate in detail whether the claim is justified and within his of her responsibilities for compensations. 收到索赔信时首先要详细地分析和调查这个索赔 是否合理,是否在你赔偿责任范围之内。
1). The Opening
The first paragraph you should start with acknowledging the complaint or delivering the good new. We have received your complaints of, referring to your order No.XXX Thank you for bringing us attention to the of… matter of …should reach you in three days days… should
ቤተ መጻሕፍቲ ባይዱ
Write a letter
Your company has received a letter from ABC Company complaining about the shipment of wrong amount of goods and inferior materials (reference order 9835/E). sizeThey ordered 100 size-36coats (model no. 134), but only received 10. Besides, the color of the coats was not consistent . Write an adjustment letter to comfort your customer and offer reasonable solutions.
Exercises:
我们很理解你对这件事情的关注,我保证今后会 我们很理解你对这件事情的关注, 给贵方安全发货。 We understand your concern about the matter and guarantee the safe delivery of your order in the future. 希望此事不会影响您对本公司的良好印象。 I hope this matter will not affect your good opinion about us.
Writing a letter
Situation: The office bought a photocopier last week. But it didn’t work. Ms. Zhang returned it to the store but failed to get the money back. So she wrote a complaint letter to Mr. Black, manager of the store. Suppose you were Mr. Black, Write an adjustment or a refusal letter to comfort your customer and offer reasonable solutions.
2). The body
The body should focus on your actions and decisions about the complaint. I really must apologize for the inconvenience which has been caused. another…percent We will deduct another percent of the bill for the misunderstanding. the…, would… To compensate the , we would
3).The Closing
Express goodwill.
Thank you for allowing us to serve your company. Thank you for your comments and suggestions on… on won’t from… I hope this accident won t keep you from
2.The general plan for adjustment letters
1.Begin directly – with the good news. 1.Begin 2.Describe the action you have taken since receiving it. 3.Stating briefly your decision and offering compensation if appropriate. 4.End with a friendly, positive comment. 6见Sample 6-1
Exercises:
如发现确是我方地毯质量低劣, 如发现确是我方地毯质量低劣,我们愿意承担一 切责任。 If it is found that the quality of our carpet is inferior to the samples, we are willing to take all responsibility. 对于这一严重错误, 对于这一严重错误,我方深表歉意。 We wish to express our deepest regret over the serious mistake.
2). The body
The body should focus on your actions and decisions about the complaint. I have checked with the transporters, and that… they inform me that records… According to our records Having checked with our suppliers, it is that… clear that
商务英语写作
___Chapter Six Adjustments and refusals
1.What are the steps in dealing with complaints?
Acknowledge receipt of a complaint letter Yes Apologize for the error Admitting responsibilities Explaining briefly the fault Your fault No Regretting for dissatisfaction Explaining for rejection Rejecting tactfully
Exercises:
我们希望此次特殊的运货能部分弥补给贵方带来 的麻烦。 I hope this special shipment will compensate in part for the trouble we have caused you. 我方已收到您六月十七日的来信, 我方已收到您六月十七日的来信,非常抱歉五月 份财务结算中出现的错误。 We have received your letter of July 17, and regretted the error in the statement of account for May.
Exercises: Rearrange the sentences
years’ a.We hired a new warehouse manager with several years experience and the highest recommendations from two previous employers. b.You b.You have complained recently about late deliveries from our warehouse and your consequent lost sales. won’t c.He is new in this area and won t be bogged by following our past operating procedures and practices. d.We d.We took your complaint seriously. e.We e.We would appreciate your notifying us of any late or unsatisfactory delivery experience in the future. f.Our f.Our new manager, Bert Watson, knows his job depends on prompt deliveries.
Exercises:
The industrial dispute is indeed something unexpected and we have little control over it. Therefore we should not be held legally liable on the matter. 工厂罢工的却是我们无法预料的,而且我们也无 法控制,所以我们不应该对此事负法律责任。
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