商务英语写作第一章精品PPT课件
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1-4 商务英语写作ppt课件
the 10th. Practice: i. We can permit you to attend classes when
you are free. ii. We have received your letter of June1.
2
3. Positive language
e.g. Unfortunately, your order cannot be sent until next week.
19
Making requests
20
我们想坐火车去那里，住宿在有独立卫浴的双人间。 请告知这次旅行是多少天，花费和日程安排?
We would like to go by train and to live in a double room with private bathroom. 1.Would you please tell me how many days the travel takes? 2How much will it cost? 3.What is the scheduling?
8
Address of an Envelop
Envelop addressing calls for accuracy, legibility and good appearance.
Two forms: 1. indented style 2. block style
9
1. The indented form
We used to purchase these products from other sources. We may now prefer to buy from your company because we understand that you are able to supply larger quantities at more attractive prices. In addition, we have confidence in the quality of your products.
you are free. ii. We have received your letter of June1.
2
3. Positive language
e.g. Unfortunately, your order cannot be sent until next week.
19
Making requests
20
我们想坐火车去那里，住宿在有独立卫浴的双人间。 请告知这次旅行是多少天，花费和日程安排?
We would like to go by train and to live in a double room with private bathroom. 1.Would you please tell me how many days the travel takes? 2How much will it cost? 3.What is the scheduling?
8
Address of an Envelop
Envelop addressing calls for accuracy, legibility and good appearance.
Two forms: 1. indented style 2. block style
9
1. The indented form
We used to purchase these products from other sources. We may now prefer to buy from your company because we understand that you are able to supply larger quantities at more attractive prices. In addition, we have confidence in the quality of your products.
实用商务英语写作chapter-1PPT课件
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7
activity
A customer, Mr Roman, wrote a letter requesting that his credit card account not be debited. Simon, an HSBC colleague who is learning English, wrote back to Mr Roman. Read Simon's letter below. Why do you think Simon wrote this letter (writer's purpose)?
If you plan well, your writing is more likely to get the results you want.
.
4
2.Planning : How to do it
How can you plan your writing? Effective writers use 3 strategies.
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2
The Writing Process : A Quick Review
Do you remember the 5 stages of the process?
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1.Planning: Why Do It
You begin the Writing Process by planning.
“if you fail to plan, you plan to fail.” So you need to plan your writing ... and then write according to your plan.
HSBC CREDIT CARD 5411 8001 7633 8766
商务英语写作 chapter 1[优质ppt]
![商务英语写作 chapter 1[优质ppt]](https://img.taocdn.com/s3/m/bc27aa65804d2b160b4ec04f.png)
Exercise II on page 16
• 11.. WYoeurwoirldler bweill pbeledaesliveedretdobydMelayiv1e6.r your order by May 16.
• 33.. YoIu awmill pbleegalasdetotkonoiwnfthoartmyoyuorureqtuheastt foIr cpaanymgernatnotf tryaoveulrexrpeeqnuseessits gfraonrtedp.ayment of t6r.aYovuerlleettxepreonf sMeasy.16 has been received.
1
Chapter
An Overview of Business Writing
Contents of this chapter I. Functions of Business Writing II. Six C’s—Criteria and Techniques for Effective Business Writing
1. To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business.
The purpose is to have the receiver understand a body of information and concentrate on the logical presentation of the contents.
1
unit 1 商务英语 ppt课件
ppt课件
20
Tariff & Barrier
Tariff ：an amount that must be paid when particular goods are imported into a country or occasionally when they are exported.
12
IGOs
UN (United Nations)
IAEA International Atomic Energy Agency
IMF International Monetary Fund
World Bank World Bank Group
ASEAN Association of Southeast Asian Nations
email…… the quick spread of SARS and other epidemics? the sending of peace corps to war-areas in the other parts of the world? Toyota outsources its auto parts to U.S manufacturers
What is the relationship between globalization and international organizations?
What are international organizations?
ppt课件
10
Can you recognize these organizations?
经济停滞
economic recession
经济衰退
geographical disparities
贸英语写作课件Unit1商务信件格式
Department and Company
Specify the department or company that the recipient works for.
Body Format and Content
Introduction
Briefly introduce the purpose of the letter.
要点三
Show gratitude
If applicable, express gratitude for the reader's time and consideration, emphasizing the importance of the matter at hand.
Clear structure and rigorous logic
Tail
Consists of the sender's name, title, signature block, and contact information. It is usually placed at the bottom of theation
errors before sending it out. Use a professional writing style to
maintain a high level of communication.
Expressing politeness and professionalism
要点一
Use formal language
End the letter with a brief summary of the main points covered or a clear request for action or further communication.
Specify the department or company that the recipient works for.
Body Format and Content
Introduction
Briefly introduce the purpose of the letter.
要点三
Show gratitude
If applicable, express gratitude for the reader's time and consideration, emphasizing the importance of the matter at hand.
Clear structure and rigorous logic
Tail
Consists of the sender's name, title, signature block, and contact information. It is usually placed at the bottom of theation
errors before sending it out. Use a professional writing style to
maintain a high level of communication.
Expressing politeness and professionalism
要点一
Use formal language
End the letter with a brief summary of the main points covered or a clear request for action or further communication.
商务英语写作第2版课件 Unit 1
Unit 1 An Overview of Business Letter Writing
商务英语写作
Functions & Essential Qualities of Business Writing
Objectives:
• To give a brief introduction to functions & essential qualities of business writing
Negatives
Disappointed: We hope
you won’t be dissatisfied
Indirect: Please do not
be late in submitting
Decisive: We can not
comply with
Critical: Because of the
• We are pleased to offer
you a favor …
• We find both the price
and quality of your products satisfactory.
Positives
vs
✓ Confident: We are sure
you will be satisfied
are basic requirements for business writing, In addition, correctness means choosing the correct level of language, and using accurate information and data.
Conventional vs Business Jargon
商务英语写作
Functions & Essential Qualities of Business Writing
Objectives:
• To give a brief introduction to functions & essential qualities of business writing
Negatives
Disappointed: We hope
you won’t be dissatisfied
Indirect: Please do not
be late in submitting
Decisive: We can not
comply with
Critical: Because of the
• We are pleased to offer
you a favor …
• We find both the price
and quality of your products satisfactory.
Positives
vs
✓ Confident: We are sure
you will be satisfied
are basic requirements for business writing, In addition, correctness means choosing the correct level of language, and using accurate information and data.
Conventional vs Business Jargon
商务英语写作课件-unit 1
Business writing : a. no fancy words b. no complicated expressions c. is intended to communicate information
Academic writing (example): complex structure
Compare the following sentences:
Unclear
Clear
We sent you 3 samples this
We sent you this morning, by
morning of the products that you air, 3 samples of the products
Employees want to keep their jobs they will work hard for promotions.
Correct
The meeting of the market investigation report was held on Wednesday.
Employees want to keep their jobs. They will work hard for promotions.
Compare the following sentences:
Uncourteous
Courteous
We request early reply.
We appreciate your
early reply.
We regret you have misunderstood us.
We are sorry we didn’t make ourselves clear.
Academic writing (example): complex structure
Compare the following sentences:
Unclear
Clear
We sent you 3 samples this
We sent you this morning, by
morning of the products that you air, 3 samples of the products
Employees want to keep their jobs they will work hard for promotions.
Correct
The meeting of the market investigation report was held on Wednesday.
Employees want to keep their jobs. They will work hard for promotions.
Compare the following sentences:
Uncourteous
Courteous
We request early reply.
We appreciate your
early reply.
We regret you have misunderstood us.
We are sorry we didn’t make ourselves clear.
《商务英语写作》课件Lecture 1 Introduction
2. The purpose of this book:
This book will give you an introduction into the most common types of business writing you are likely to meet.
II. The outline of this book
2. Differences (1) Academic writing at college involves essays or assignments for
a teacher who then corrects the work and awards a grade. (2) Business writing is intended to make business transactions or
❖ Writing involve a number of stages :
❖ (1) Clarifying your aim ❖ (2) Identifying your readers ❖ (3) Generating ideas ❖ (4) Organizing the ideas ❖ (5) Sketching a synopsis ❖ (6) Drafting your text ❖ (7) Revising and editing ❖ (8) Proofreading
❖ Part One Introduction
❖ Chapter 1: Introduction of business writing
❖ Part Two Business Correspondence
❖ Chapter 2: The layout of business correspondences
This book will give you an introduction into the most common types of business writing you are likely to meet.
II. The outline of this book
2. Differences (1) Academic writing at college involves essays or assignments for
a teacher who then corrects the work and awards a grade. (2) Business writing is intended to make business transactions or
❖ Writing involve a number of stages :
❖ (1) Clarifying your aim ❖ (2) Identifying your readers ❖ (3) Generating ideas ❖ (4) Organizing the ideas ❖ (5) Sketching a synopsis ❖ (6) Drafting your text ❖ (7) Revising and editing ❖ (8) Proofreading
❖ Part One Introduction
❖ Chapter 1: Introduction of business writing
❖ Part Two Business Correspondence
❖ Chapter 2: The layout of business correspondences
Unit_1_globalization_-商务英语精品课件
Disadvantages:
Globalization could lead to big employment problems in the West. Globalization lowers people’s living standards. Globalization prevents governments from controlling their welfare systems. Globalization creates cross-cultural problems.
Different types of telecommunications way
radio telegraph television telephone data communication and computer networking
Wireless communication
---- Sam Walton The Founder of Wal-Mart
Japan & Globalisation
Toyota: --nearly the world’s biggest carmaker --changing their business & management style to respond to the race of globalisation --factories in 27 countries
Wal-Mart Global brief Apr 30, 2010
Retail Units Worldwide: 8,445 US Retail Units: 4, 364 Wal-Mart Stores-804 Supercenters-2,767 SAM’S CLUBs-605 Neighborhood Market-182 International Retail Units: 4,068 China-284 (Aug, 1996)
商务英语写作概述ppt课件
The ability to write effectively is a valuable
business asset.
Three reasons: 1) business is transacted in writing; 2) writing effectively helps increase company sales and profit; 3) proficiency in writing gives a personal advantage
BUSINESS WRITING
商务英语写作
Course Outline
2023/11/10
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1
Text Book
商务英语写作(修订版)
BUSINESS ENGLISH WRITING
胡英坤 车丽娟 主编 外语教学与研究出版社 2013.8
2023/11/10
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2
Contents
1 An Overview of Business W商务ri写tin作g概述 2 Structure and Style of Bus商in务e信s函s 的Le结t构te与rs格式 3 Sales-related Inquiries and询R盘e与p回li复es 4 Orders and Confirmation L订e单tt与er确s认函 5 Letters about Shipment 装运函
The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader.
2023/11/10
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商务英语第一单元.ppt
Rail Freight
Advantages Fast delivery Capacity Cost effective Safe mode of transport Reliable More environmentally friendly than alternatives Does not add to congestion
Air Freight
Advantages Fastest for long distance deliveries Customer perception is high, easy for order fulfilment Very safe mode of transport Reduces lead time on suppliers Improved service levels
Rail Freight
Rail transportation offers many advantages and is (for obvious reasons) used for domestic use or inter-continental. Rail transport is ideal for heavy goods and has a wide range of applications.
Sea Freight
Sea transportation is usually used by companies who ship a large amount of goods at once, with longer lead times. This mode of transport is the longest, yet is ideal for bulk shipments such as coal and minerals.
Business-Writing-Week-One商务英语写作-第一周PPT课件
2021/3/12
3
About the course
✓ Businesses need it !!! ➢ Sampling; ➢ Order; ➢ L/C or Other Payment Terms; ➢ L/C Amendment; ➢ Production; ➢ Packing
2021/3/12
➢ Aim
1) To get higher scores (SW)
2) To communicate information (BW)
2021/3/12
7
Fundamentals of BW (C.1)
Major differences between SW and BW (Cont’d)
➢ Relationship 1) Examiners vs examinees (SW) 2) Demand vs supply (BW) ➢ Criteria 1) The level of knowledge and language (SW) 2) The degree of information value (BW)
a) To entertain readers;
b) To retain goodwill;
c)
E.g. Thank-you letters
d)
we are very grateful that your order had …
Major differences between SW and BW
4
About the course
✓ Businesses need it !!! ➢ Shipment; ➢ Insurance; ➢ Negotiation with the Bank; ➢ Complaint/Claim; ➢ Agency Agreement.
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Company Logo
Presentation of Business Letters
“A letter is like a visit on paper.”
William Feather
Writing, when properly managed, is but a different name for conversation.
spelling and punctuation
❖ Information unknown to the reader ❖ Read under pressure ❖ Careful decision about what to write and how to get the
information across effectively and efficiently.
❖ Writing is an encoding-decoding process.
❖ School writing is in the form of essays and the topic or theme is usually assigned by teachers to how well students have learned course materials.
Business Letter Writing
吴俊秋 上海对外贸易学院
Company Logo
Curriculum Design
❖ A specialized core course ❖ Learn how to write different kinds of business letters ❖ Learn useful words, expressions and language
structures concerning business writing. ❖ Cultivate students’ abilities of reading, translation and
writing. ❖ Learn how to handle import and export
correspondence.
Company Logo
Functions of Business Letters
❖to inform, which refers to conveying the vast amount of information needed to day-to-day operations of the business.
❖to influence, which means that messages included in a business letter should also influence the reader’s attitudes and functions.
Company Logo
School writing vs Business writing
Company Logo
பைடு நூலகம் Test
Attendance Performance Homework
Closed-book Exam
30% 70%
Company Logo
Unit One Introduction of Business letters
Teaching Contents
❖ The importance of learning business letter writing ❖ The presentation of a good business letter ❖ The process of effective letter writing ❖ Understand the principles of business writing.
laurence Sterne
Company Logo
Five Essential Qualities
❖1. Good quality stationery ❖2. Neat typing ❖3. Even spacing ❖4. Short paragraphs ❖5. Correct grammar,
exhibition
vocal
Telephone
verbal
letters
email
tele-conference
telex
telegram
fax
Company Logo
Money
DDiTiaagigmrraamem DocuDmDiaieganrgatrm aamtion
22
33
Company Logo
Company Logo
Ways of Communicating
❖
letters
❖
email
❖ telephone
❖
telex
❖ telegram
❖
fax
❖ tele-conference
❖ trade fair
❖ exhibition
Company Logo
vis-à-vis
trade fair
What is business letter writing?
❖ Generally, the writing which is related to business should all be called business writing. But the scope of business and writing is quite large, so in this course we choose mainly the writing affairs concerning business between two companies as our subjects.
❖ Familiar to the reader ❖ Language skills affects the scores ❖ Complicated structure and crowd information
❖ Business writing, however, is designed to communicate information.
Presentation of Business Letters
“A letter is like a visit on paper.”
William Feather
Writing, when properly managed, is but a different name for conversation.
spelling and punctuation
❖ Information unknown to the reader ❖ Read under pressure ❖ Careful decision about what to write and how to get the
information across effectively and efficiently.
❖ Writing is an encoding-decoding process.
❖ School writing is in the form of essays and the topic or theme is usually assigned by teachers to how well students have learned course materials.
Business Letter Writing
吴俊秋 上海对外贸易学院
Company Logo
Curriculum Design
❖ A specialized core course ❖ Learn how to write different kinds of business letters ❖ Learn useful words, expressions and language
structures concerning business writing. ❖ Cultivate students’ abilities of reading, translation and
writing. ❖ Learn how to handle import and export
correspondence.
Company Logo
Functions of Business Letters
❖to inform, which refers to conveying the vast amount of information needed to day-to-day operations of the business.
❖to influence, which means that messages included in a business letter should also influence the reader’s attitudes and functions.
Company Logo
School writing vs Business writing
Company Logo
பைடு நூலகம் Test
Attendance Performance Homework
Closed-book Exam
30% 70%
Company Logo
Unit One Introduction of Business letters
Teaching Contents
❖ The importance of learning business letter writing ❖ The presentation of a good business letter ❖ The process of effective letter writing ❖ Understand the principles of business writing.
laurence Sterne
Company Logo
Five Essential Qualities
❖1. Good quality stationery ❖2. Neat typing ❖3. Even spacing ❖4. Short paragraphs ❖5. Correct grammar,
exhibition
vocal
Telephone
verbal
letters
tele-conference
telex
telegram
fax
Company Logo
Money
DDiTiaagigmrraamem DocuDmDiaieganrgatrm aamtion
22
33
Company Logo
Company Logo
Ways of Communicating
❖
letters
❖
❖ telephone
❖
telex
❖ telegram
❖
fax
❖ tele-conference
❖ trade fair
❖ exhibition
Company Logo
vis-à-vis
trade fair
What is business letter writing?
❖ Generally, the writing which is related to business should all be called business writing. But the scope of business and writing is quite large, so in this course we choose mainly the writing affairs concerning business between two companies as our subjects.
❖ Familiar to the reader ❖ Language skills affects the scores ❖ Complicated structure and crowd information
❖ Business writing, however, is designed to communicate information.