商务英语写作第一章精品PPT课件
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exhibition
vocal
Telephone
verbal
letters
email
tele-conference
Leabharlann Baidu
telex
telegram
fax
Company Logo
Money
DDiTiaagigmrraamem DocuDmDiaieganrgatrm aamtion
22
33
Company Logo
Company Logo
Test
Attendance Performance Homework
Closed-book Exam
30% 70%
Company Logo
Unit One Introduction of Business letters
Teaching Contents
❖ The importance of learning business letter writing ❖ The presentation of a good business letter ❖ The process of effective letter writing ❖ Understand the principles of business writing.
structures concerning business writing. ❖ Cultivate students’ abilities of reading, translation and
writing. ❖ Learn how to handle import and export
correspondence.
What is business letter writing?
❖ Generally, the writing which is related to business should all be called business writing. But the scope of business and writing is quite large, so in this course we choose mainly the writing affairs concerning business between two companies as our subjects.
❖ Writing is an encoding-decoding process.
❖ School writing is in the form of essays and the topic or theme is usually assigned by teachers to how well students have learned course materials.
Company Logo
Functions of Business Letters
❖to inform, which refers to conveying the vast amount of information needed to day-to-day operations of the business.
Company Logo
Presentation of Business Letters
“A letter is like a visit on paper.”
William Feather
Writing, when properly managed, is but a different name for conversation.
laurence Sterne
Company Logo
Five Essential Qualities
❖1. Good quality stationery ❖2. Neat typing ❖3. Even spacing ❖4. Short paragraphs ❖5. Correct grammar,
❖ Information unknown to the reader ❖ Read under pressure ❖ Careful decision about what to write and how to get the
information across effectively and efficiently.
Company Logo
Ways of Communicating
❖
letters
❖
email
❖ telephone
❖
telex
❖ telegram
❖
fax
❖ tele-conference
❖ trade fair
❖ exhibition
Company Logo
vis-à-vis
trade fair
Business Letter Writing
吴俊秋 上海对外贸易学院
Company Logo
Curriculum Design
❖ A specialized core course ❖ Learn how to write different kinds of business letters ❖ Learn useful words, expressions and language
spelling and punctuation
❖ Familiar to the reader ❖ Language skills affects the scores ❖ Complicated structure and crowd information
❖ Business writing, however, is designed to communicate information.
❖to influence, which means that messages included in a business letter should also influence the reader’s attitudes and functions.
Company Logo
School writing vs Business writing
vocal
Telephone
verbal
letters
tele-conference
Leabharlann Baidu
telex
telegram
fax
Company Logo
Money
DDiTiaagigmrraamem DocuDmDiaieganrgatrm aamtion
22
33
Company Logo
Company Logo
Test
Attendance Performance Homework
Closed-book Exam
30% 70%
Company Logo
Unit One Introduction of Business letters
Teaching Contents
❖ The importance of learning business letter writing ❖ The presentation of a good business letter ❖ The process of effective letter writing ❖ Understand the principles of business writing.
structures concerning business writing. ❖ Cultivate students’ abilities of reading, translation and
writing. ❖ Learn how to handle import and export
correspondence.
What is business letter writing?
❖ Generally, the writing which is related to business should all be called business writing. But the scope of business and writing is quite large, so in this course we choose mainly the writing affairs concerning business between two companies as our subjects.
❖ Writing is an encoding-decoding process.
❖ School writing is in the form of essays and the topic or theme is usually assigned by teachers to how well students have learned course materials.
Company Logo
Functions of Business Letters
❖to inform, which refers to conveying the vast amount of information needed to day-to-day operations of the business.
Company Logo
Presentation of Business Letters
“A letter is like a visit on paper.”
William Feather
Writing, when properly managed, is but a different name for conversation.
laurence Sterne
Company Logo
Five Essential Qualities
❖1. Good quality stationery ❖2. Neat typing ❖3. Even spacing ❖4. Short paragraphs ❖5. Correct grammar,
❖ Information unknown to the reader ❖ Read under pressure ❖ Careful decision about what to write and how to get the
information across effectively and efficiently.
Company Logo
Ways of Communicating
❖
letters
❖
❖ telephone
❖
telex
❖ telegram
❖
fax
❖ tele-conference
❖ trade fair
❖ exhibition
Company Logo
vis-à-vis
trade fair
Business Letter Writing
吴俊秋 上海对外贸易学院
Company Logo
Curriculum Design
❖ A specialized core course ❖ Learn how to write different kinds of business letters ❖ Learn useful words, expressions and language
spelling and punctuation
❖ Familiar to the reader ❖ Language skills affects the scores ❖ Complicated structure and crowd information
❖ Business writing, however, is designed to communicate information.
❖to influence, which means that messages included in a business letter should also influence the reader’s attitudes and functions.
Company Logo
School writing vs Business writing